#Cloud Call Center Services

[czentrix1]

What is Contact Center Software How Does it Work?

Whether they have an inquiry concerning an item or a solicitation for a discount, individuals who call your business Contact Center Software expect that their issue will be settled speedily and with a wonderful client experience.

Tragically, such a large number of associations battle with proficiently taking care of the volume of calls that they get every day of the week. Distressingly significant delays and disappointed, wore out specialists make your clients disappointed with the nature of help they get — and the results can be shocking for your main concern. As per a Talkdesk overview, 49% of buyers say that they cut off their friendship with an organization in the previous year because of an unfortunate client care occurrence.

Hence, many organizations are going to Cloud Call Center Software otherwise called contact place programming or call focus arrangement. Yet, what is a contact center solution, precisely? How in all actuality do call focus arrangements work, and how might you find the best call place programming for your association? We'll address these inquiries and more in this article.

Contact Center Solutions India is a climate that handles enormous volumes of business calls. These calls as a rule include the organization's current or likely clients. Call focuses may deal with calls connecting with client assistance, specialized help, deals, and general requests, and the sky is the limit from there.

Generally, Cloud Telephony Business has been situated in a solitary actual area, with specialists one next to the other at their work areas. Nonetheless, the ascent of digitalization has empowered virtual call communities where client care group specialists are available in different disseminated areas or in any event, telecommuting. This approach has permitted organizations to utilize client care groups with specialists from various nations and time regions all over the planet, offering every minute of everyday accessibility for client service calls.

Furthermore, the cliché picture of a call place with telephones continually ringing free is presently obsolete, because of the presentation of Omnichannel Contact Center Solution. VoIP innovation is a cloud-based arrangement that permits client care groups to make phone calls over a web association instead of a landline. Clients sign into a focal, normalized VoIP interface, permitting them to perform both inbound and outbound calling.

In present-day settings, the term call focus is some of the time supplanted with Contact Center Solution. Albeit these expressions can be utilized reciprocally, there's an unobtrusive differentiation between them: a contact place might incorporate different types of help for clients who are connecting by means of numerous channels, for example, email, live talk, site structures, portable applications, or virtual entertainment. This is otherwise called an omnichannel call center software approach, joining different client assistance activities and correspondence channels under one rooftop.

[phonesuite]

Explore the critical role of data centers in enhancing the reliability and performance of VoIP networks, highlighting how centralized data management can lead to improved call quality, reduced latency, and maintaining compliance with industry regulations. Learn More...

[voipminutes]

Outbound Call Center — A 2024 Guide to Streamline Your Business

Outbound call centers play a pivotal role in many businesses’ growth and customer engagement strategies. In 2024, technological advancements and customer expectations have reshaped how these call centers operate. This guide will help you understand the essential components of modern outbound call centers and how to leverage them for your business.

Benefits of Outbound Call Centers

1. Increased Sales and Revenue: Effective outbound calling can boost your sales by reaching out to potential customers, following up on leads, and upselling or cross-selling to existing clients.

2. Customer Engagement: Personal interaction through calls helps in building and maintaining strong customer relationships.

3. Market Research: Outbound calls are an excellent tool for collecting valuable customer feedback and conducting market research.

4. Lead Generation and Qualification: Outbound call centers are instrumental in identifying and qualifying leads for the sales team.

Key Features of Modern Outbound Call Centers

1. Advanced Dialer Systems: Automated dialers (predictive, power, and preview) increase efficiency by reducing downtime between calls.

2. CRM Integration: Seamless integration with Customer Relationship Management (CRM) systems ensures agents have up-to-date information about customers.

3. Data Analytics: Real-time analytics and reporting help in monitoring performance, identifying trends, and making informed decisions.

4. AI and Automation: AI-powered tools and automation streamline processes, from call routing to sentiment analysis and automated follow-ups.

5. Omni-channel Support: Modern call centers support multiple channels like email, chat, social media, and SMS, providing a unified customer experience.

Best Practices for Outbound Call Centers

1. Comprehensive Training Programs: Invest in regular training to keep agents skilled in communication, product knowledge, and compliance.

2. Quality Assurance: Implement quality assurance programs to monitor calls, provide feedback, and ensure adherence to standards.

3. Personalized Communication: Use customer data to personalize calls, making interactions more relevant and effective.

4. Compliance with Regulations: Stay updated with and comply with regulations like GDPR, TCPA, and DNC to avoid legal issues.

5. Effective Script Development: Develop flexible scripts that guide agents while allowing room for natural conversation.

Tools and Technologies

1. Predictive Dialers: Automate dialing to increase agent efficiency.

2. CRM Software: Centralize customer data for better call management.

3. Call Recording and Monitoring: Tools for recording and analyzing calls for training and quality assurance.

4. AI Chatbots and Virtual Assistants: Support agents with information and automate routine tasks.

5. Analytics and Reporting Tools: Provide insights into performance and customer behavior.

Trends in 2024

1. AI and Machine Learning: Enhanced AI algorithms for better customer interaction analysis and automated workflows.

2. Cloud-based Solutions: Increased adoption of cloud-based call center solutions for scalability and flexibility. For businesses seeking reliable cloud call center solutions, partnering with a call center solution provider ensures the latest technology and support.

3. Remote Workforce: Growing trend towards remote call center agents, enabled by cloud technologies.

4. Customer Experience Focus: Greater emphasis on customer experience, with personalized interactions and omnichannel support.

5. Security and Data Privacy: Heightened focus on securing customer data and complying with privacy regulations.

Implementing an Outbound Call Center

1. Define Objectives: Clearly outline the goals and objectives of your outbound call center.

2. Choose the Right Technology: Select tools and technologies that align with your business needs. Engaging with a call center service provider can help in choosing the best call center solutions tailored to your needs.

3. Hire and Train Agents: Recruit skilled agents and provide comprehensive training.

4. Develop Processes and Scripts: Create efficient processes and flexible scripts for agents.

5. Monitor and Optimize: Continuously monitor performance and make data-driven improvements.

Conclusion

An outbound call center can significantly enhance your business operations, from sales and customer engagement to market research and lead generation. By leveraging modern technologies, implementing best practices, and staying updated with industry trends, you can streamline your outbound call center and achieve your business goals in 2024. Whether you are looking for cloud call center solutions or exploring call center solutions in India, partnering with the right call center solution provider is crucial for success.

[voxprosolution]

Best Cloud Telephony Solution Provider

Through Cloud Telephony, businesses can transcend the limitations of hardware-based systems, unlocking unparalleled flexibility, scalability, and cost-efficiency. With Voxpro's Cloud Telephony solution Provider , organizations can streamline their communication processes. For more details visit here :- https://medium.com/@voxprosolution/best-cloud-telephony-solution-provider-58a0d2357596

[jcmarchi]

5 Best B2B Customer Support Tools (May 2024)

New Post has been published on https://thedigitalinsider.com/5-best-b2b-customer-support-tools-may-2024/

5 Best B2B Customer Support Tools (May 2024)

In today’s fast-paced business landscape, providing exceptional customer support is crucial for B2B companies looking to build long-lasting relationships with their clients. To meet the evolving needs of customers and streamline support operations, businesses are turning to advanced tools and platforms that offer a range of features designed to enhance the customer experience. We’ll explore the top B2B customer support tools that are changing the way businesses interact with their customers.

Supportbench is a comprehensive customer support software platform designed specifically for B2B teams. With its all-in-one approach, Supportbench empowers businesses to deliver personalized customer experiences by providing total visibility into customer interactions, activities, and future behavior.

One of the standout features of Supportbench is its ability to help B2B teams scale their support efforts. The platform’s unified workflows and customizable experience allow businesses to respond faster to customer inquiries and tailor their support to meet the unique needs of each client. By leveraging data-driven insights and predictive capabilities, Supportbench enables teams to proactively address customer concerns and deliver seamless support across various channels.

Moreover, Supportbench offers comprehensive reporting and analytics, giving businesses the tools they need to measure the performance of their customer support efforts and make data-driven decisions. With its ability to integrate with various other B2B tools, such as CRM and sales software, Supportbench streamlines operations and ensures a cohesive workflow experience for support teams.

Key features of Supportbench include:

Total visibility into customer interactions, activities, and future behavior

Scalable support infrastructure and API integrations

Unified workflows for better collaboration and efficiency

Customizable experience based on data-driven insights and predictive capabilities

Comprehensive reporting and analytics

Zendesk is a well-established customer service platform that caters to the complex needs of B2B companies. With its omnichannel support capabilities, Zendesk allows teams to manage customer interactions across multiple channels, including email, live chat, social media, and phone, all within a unified platform.

One of the key advantages of Zendesk is its integrated customer relationship management (CRM) tool. This feature provides B2B teams with a 360-degree view of their customers, enabling them to deliver more personalized support experiences. Additionally, Zendesk offers robust reporting and analytics, empowering businesses to measure the performance of their customer support efforts and make data-driven decisions.

Zendesk’s highly customizable nature and automation features make it an ideal choice for B2B companies looking to streamline their workflows and improve efficiency. The platform seamlessly integrates with a wide range of other B2B tools, ensuring a cohesive and efficient customer support experience. With its scalability, Zendesk can grow alongside a business, making it suitable for companies of all sizes.

Key features of Zendesk include:

Omnichannel support across email, live chat, social media, and phone

Integrated CRM for a 360-degree view of customers

Robust reporting and analytics capabilities

Customization and automation features

Scalability to accommodate growing customer bases and support teams

Seamless integration with various B2B tools

RingCentral is a cloud-based communication platform that offers a suite of business solutions, making it a valuable B2B customer support tool. With its cloud phone system, RingCentral enables businesses to replace traditional landlines with a more flexible and scalable communication solution.

One of the standout features of RingCentral is its omnichannel contact center, RingCX. This solution allows customers to connect with businesses across voice and multiple digital touchpoints, providing a seamless experience. RingCX offers features such as workforce engagement management, outbound sales, collections, and proactive support, empowering B2B teams to deliver exceptional customer service.

RingCentral emphasizes digital engagement capabilities, enabling businesses to connect with customers across various digital channels, including the web, social media, messaging apps, and review platforms. The platform’s integration and customization options make it a versatile choice for B2B companies. With the ability to integrate with a wide array of applications and access RingCentral’s developer platform and APIs, businesses can create custom workflows tailored to their specific needs.

Key features of RingCentral include:

Cloud-based communication system

Omnichannel contact center (RingCX)

Digital engagement capabilities across various touchpoints

Integration with a wide array of applications

Customization options through developer platform and APIs

Scalability to accommodate growing business needs

Aceyus is a contact center intelligence software that consolidates customer data from various platforms into a single view, providing B2B companies with total visibility into their customer support operations. With its advanced data mining and warehousing capabilities, Aceyus enables businesses to collect, organize, and analyze customer data from multiple sources, uncovering valuable insights.

One of the key features of Aceyus is its omnichannel reporting and analytics. The platform provides comprehensive reporting across all customer communication channels, including voice, email, chat, and social media, allowing B2B teams to gain a holistic view of their support performance. Additionally, Aceyus helps businesses visualize and understand the complete customer journey, enabling them to identify pain points and optimize the support experience.

Aceyus delivers real-time insights and visibility into contact center performance, empowering B2B companies to make data-driven decisions and respond quickly to customer needs. The platform’s scalability ensures that businesses can keep pace with increasing demand, while its customization options allow for seamless integration with various CRM, workforce management, and other business systems.

Key features of Aceyus include:

Data mining and warehousing capabilities

Omnichannel reporting and analytics

Customer journey mapping

Real-time insights and visibility into contact center performance

Scalability to accommodate growing business needs

Customization options for integration with various business systems

Aircall is a cloud-based communication platform that offers a suite of features tailored for B2B customer support teams. With its omnichannel support capabilities, Aircall allows teams to manage customer interactions across multiple channels, including voice, email, chat, and social media, all within a unified platform.

One of the advantages of Aircall is its scalable infrastructure. As a cloud-based solution, Aircall enables businesses to easily scale their customer support operations as their needs grow, without the need for additional hardware. The platform also seamlessly integrates with a wide range of B2B tools, such as CRM, helpdesk, and ecommerce platforms, allowing businesses to streamline their workflows and provide a more cohesive customer experience.

Aircall offers a range of advanced call center features, including IVR menus, skill-based routing, live call monitoring, and power dialing, helping B2B teams optimize their customer support operations. The platform’s AI transcription capabilities transcribe calls and voicemails, facilitating better ramp-up of representatives and delivery of world-class customer experiences. With its customization options and collaboration features, Aircall enhances team efficiency and customer service quality.

Key features of Aircall include:

Omnichannel support across voice, email, chat, and social media

Scalable cloud-based infrastructure

Seamless integration with various B2B tools

Advanced call center features (IVR menus, skill-based routing, live call monitoring, power dialing)

AI transcription for calls and voicemails

Customization options and collaboration features

Productivity tools to boost team performance

Streamlining B2B Customer Support Operations

These B2B customer support tools offer a range of features and capabilities designed to help businesses deliver exceptional customer experiences. By leveraging these platforms, B2B companies can streamline their support operations, gain valuable insights, and build long-lasting relationships with their clients. As the business landscape continues to evolve, investing in the right customer support tools will be crucial for staying ahead of the competition and driving success in the digital age.

[ivredge]

Click-to-Call Solution for Instant Connectivity

Redefine the way you engage with your customers! Discover our click-to-call solution to experience seamless and hassle-free connectivity. Get in touch with us to enhance customer engagement, streamline conversations, make accessibility easy, and step into the future of effortless business communication today!

[cloudshopetechnologies]

How to Handle Call Center IVR Systems Effectively

In the fast-paced world of customer service, Call Center Interactive Voice Response (IVR) systems play a pivotal role in streamlining communication and enhancing overall efficiency. IVR systems serve as the first point of contact for customers, directing them to the appropriate department or providing self-service options. Handling these systems effectively is crucial for ensuring a positive customer experience and optimizing the workflow within the call center environment.

First and foremost, it is essential to design an intuitive and user-friendly IVR menu. The menu should be structured logically, with clear and concise options that guide callers to their desired destination. Too many menu options can overwhelm customers, leading to frustration and dissatisfaction. On the other hand, too few options may result in callers being unable to find the information they need. Striking the right balance is key to a successful IVR system.

Customization is another vital aspect of effective IVR management. Tailoring the system to the specific needs of the business and its customers can significantly enhance the user experience. This involves using language and prompts that resonate with the target audience and incorporating options that address common customer inquiries. A personalized IVR system not only increases customer satisfaction but also streamlines the call routing process, reducing the need for human intervention.

Regular updates and maintenance are crucial to keeping an IVR system relevant and efficient. As business processes evolve and customer needs change, the IVR menu should be updated accordingly. Outdated information or irrelevant options can lead to customer frustration and result in unnecessary transfers to live agents. Periodic testing of the IVR system is essential to identify and rectify any issues promptly. This ensures that the system remains a reliable and up-to-date resource for both customers and call center staff.

Efficiency and speed are paramount in the realm of customer service. IVR systems should be designed to minimize the time customers spend navigating through the menu and waiting for assistance. Implementing features such as speech recognition and natural language processing can make the interaction more seamless and reduce the frustration often associated with traditional touch-tone systems. Additionally, optimizing call routing algorithms can help direct callers to the most qualified agents, further expediting issue resolution.

A critical aspect of effective IVR management is striking the right balance between automation and human interaction. While IVR systems are designed to handle routine queries and tasks, there will always be scenarios that require human intervention. It is crucial to provide callers with the option to speak to a live agent at any point during the interaction. Clear and easily accessible exit points from the IVR system contribute to a positive customer experience, preventing frustration when customers feel the need for personalized assistance.

To enhance the effectiveness of IVR systems, integrating them with other customer service channels is imperative. A seamless omnichannel experience allows customers to transition between self-service options and live agent assistance without losing context. This integration streamlines the customer journey, providing a cohesive and efficient experience across various touchpoints. It also enables call center agents to access relevant information from previous IVR interactions, allowing for more informed and personalized assistance.

Analytics and data-driven insights are invaluable tools for optimizing IVR performance. Monitoring call data, customer feedback, and system metrics provide valuable information about the effectiveness of the IVR system. Analyzing these insights allows call center managers to identify pain points, areas for improvement, and emerging trends. Implementing changes based on data-driven decisions ensures that the IVR system remains adaptive and responsive to customer needs.

Lastly, continuous training for call center agents is essential for maintaining a high level of IVR effectiveness. Agents should be well-versed in the IVR system's capabilities, limitations, and the information it collects. This knowledge enables agents to seamlessly assist customers who have navigated through the IVR system and ensures a cohesive and efficient customer experience. Regular training sessions and updates keep agents informed about any changes to the IVR system, allowing them to provide accurate and up-to-date information to customers.

In conclusion, handling Call Center IVR systems effectively requires a holistic approach that encompasses design, customization, maintenance, efficiency, human interaction, integration, analytics, and ongoing training. A well-managed IVR system not only enhances the customer experience but also contributes to the overall efficiency of the call center operation. As technology continues to advance, embracing innovations and staying attuned to customer needs will be key in ensuring that IVR systems remain a valuable asset in the ever-evolving landscape of customer service.

[fonadain]

We offer flexible cloud contact center solutions to empower customer service and sales teams with an easy-to-use yet powerful platform. Learn more about our virtual CCaaS services.

[techtrendzzz]

The best contact center service to avail for your blooming business 

It takes a lot of effort to find potential customers for your business, but the communication barrier might make you lose them. Therefore, it is crucial to stay responsive to your customers whenever they need your assistance. Happy customers mean an increase in customer engagement and a better bottom line for your business!

One of the key factors in a company's growth is hassle-free client interaction, and what could be better than a solution that lets you engage with customers across numerous portals?

Contact Center - the ultimate growth driver for your business. 

What is a contact center? 

A contact center serves as a central location for handling client communications and service through many channels, including phone calls, email, messaging, and social media integration. Customers' digital awareness has grown with time. Brands have increased their assistance across a variety of media in order to keep up with the changing expectations of their customers. Customers now have the opportunity to voice their concerns and request assistance on whatever platform they choose. Businesses can effortlessly communicate with clients and provide an omni-channel experience with the proper contact center technology.

Benefits of having a contact center 

A contact center gives you and your support team the ability to connect with customers through several channels, which is not only convenient for customers but also gives you more opportunities to learn about your target audience and practice excellent customer service. Some of the major benefits of having a contact center for your business are listed below. 

Omni-Channel assistance

Workforce management

Boost agent productivity

Real-time reporting

Seamless integration with CRM and other SaaS platforms

Centralized platform for a unified approach

24/7 accessibility

Cost-effective

Choosing the best contact center for your business

Choosing a contact center service is a critical decision and will reflect on the effectiveness and functionality of both your contact center and the entire company. Make sure to do your research before making a final decision - this will play a big role in how your business runs, so it's important to choose a tool that will best support your needs. Leading businesses are quickly adopting CloudConnect's cloud contact center technology as their preferred option. It has the ability to scale to meet business needs and integrate contact center employees even in a distributed workplace. A truly multi-tenant, adaptive, and flexible contact center that enables the conversion of a telephone-centric call center into an Omni Channel access hub.

[phonesuite]

Hotel phone systems are designed to cater to the dynamic nature of the hospitality industry, ensuring smooth operations, enhancing guest experiences, and streamlining internal communication. Learn More...

[rafeyscurtainbangs]

“𝐂𝐚𝐦𝐩 𝐊𝐢𝐥𝐥” - 𝐀 𝐑𝐚𝐟𝐞 𝐂𝐚𝐦𝐞𝐫𝐨𝐧 𝐒𝐡𝐨𝐫𝐭 𝐒𝐭𝐨𝐫𝐲 | 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 𝟏 𝐨𝐟 𝟑

+18 𝓜𝓲𝓷𝓸𝓻 𝓓𝓝𝓘

𝙱𝚞𝚕𝚕𝚢𝙵𝚛𝚊𝚝!𝚁𝚊𝚏𝚎 𝚡 𝚂𝚠𝚎𝚎𝚝𝚑𝚎𝚊𝚛𝚝!𝚁𝚎𝚊𝚍𝚎𝚛

𝐊𝐈𝐍𝐊𝐒: 𝐁𝐫𝐞𝐞𝐝𝐢𝐧𝐠 | 𝐆𝐚𝐠𝐠𝐢𝐧𝐠 | 𝐏𝐫𝐚𝐢𝐬𝐞 | 𝐒𝐢𝐳𝐞 𝐊𝐢𝐧𝐤

*total fic is 15K - dropping daily

6.8K <- the first chapter is the longest 🩷

𝓇𝒶𝒻𝑒𝓎𝓈𝒸𝓊𝓇𝓉𝒶𝒾𝓃𝒷𝒶𝓃𝑔𝓈 𝓀𝒾𝓃𝓀𝓉𝑜𝒷𝑒𝓇 - 𝓌𝑒𝑒𝓀 𝓉𝒽𝓇𝑒𝑒

𝖒𝖆𝖘𝖙𝖊𝖗𝖑𝖎𝖘𝖙/𝖘𝖈𝖍𝖊𝖉𝖚𝖑𝖊

⚠️warnings contain spoilers⚠️

Mean!Rafe, Bully!Rafe, bulling, Rafe is an ass, name calling, degredation, swearing, drinking, smoking, drug usage, kissing, praise, size kink, unprotected sex, oral (female receiving), oral (male receiving), rough oral, multiple orgasms, spanking, violence, fighting, ownership kink, pet names, multiple POVs, violence, gore, horror, stalking, blood mentioned, gaslighting, lovers to enemies to lovers, reader is quick to forgive, mentions of mutual masterbation, teasing, cheating, possessive Rafe, jealousy

*grammatical errors in the text chain are intentional

𝓒𝓱𝓪𝓻𝓪𝓬𝓽𝓮𝓻 𝓑𝓪𝓬𝓴𝓼𝓽𝓸𝓻𝔂: Sweetheart!Reader isn’t from the OB. She met Kiara (roomate) at college and quickly became friends with the Pogues. The group decided to join the reader, working at Camp Salem which she attended every summer since she was little. After junior high she became a camp counselor herself. Sweetheart!Reader is just that, a sweetheart. She’s a lover-girl and quick to forgive. She’s hard to read regarding her sexual experience—her sweetness is irresistible to Rafe. He fantasizes about corrupting her and stripping her of that. Sweetheart!Reader wears her heart on her sleeve, making her the perfect target for her bully, Rafe Cameron.

𝓡𝓪𝓯𝓮’𝓼 𝓑𝓪𝓬𝓴𝓼𝓽𝓸𝓻𝔂: Canon-wise this Rafe is the closest to Season 1 Rafe. He is the definition of touch starved, touched but untouched, craving intimacy because it makes him feel better, even if it's just for a few moments. The only awful thing he did in his past in this AU is to be an asshole to the Pogues. He and the Kook trio are serving community service hours assigned from the university at Camp Salem after getting in trouble for something at the end of the last school year (undisclosed drinking violation). This being something they couldn’t pay their way out of.

Reader’s POV:

“I thought he was on archery duty,” Kie mumbles as you look down from the lifeguard tower on the 6’2” nightmare of a man strutting toward the water. He sets the whistle in his mouth, hands resting on his toned hips, his stupid backward cap on his perfectly quaffed head of hair. Rafe motherfucking Cameron.

“Him and JJ wouldn't stop arguing… Mrs. Mazie was worried one of them would…” You let your voice trail away as you mimic drawing the bow back, shooting and arrow straight at Rafe.

“Fair. That tracks,” Kiara laughs weakly—nothing surprising either of you anymore.

This is where I go to find peace. Where I go to make a little extra cash for the summer. Camp Salem is mine, and it always has been. Rafe’s whistle screams through the noise, making all heads turn to him just like he likes. Always and forever the center of attention. “No roughhousin’. Aight? I’m not gonna rescue your ass. If you drown, you drown,” he barks, fishing a fresh spliff out from behind his ear, replacing it with his whistle.

“What the hell is he doing?” You scoff in disbelief as he lights up a smoke in front of the kids. You hear a wolf whistle come from the woods. Rafe turns over his shoulder with a smile, ignoring the swimmers as he watches Kelce and Topper hike toward the shore with a cooler.

“What do you think’s in there?” Kiara groans, but you both know the answer. Beer.

“Rafe, are you kiddin-”

”Shut the fuck up,” he stops you before you can even start chewing him out, pointing his big fingers and lit joint up at you before taking another drag. “M’fuckin’ thirsty. Okay? It’s 100 fuckin’ degrees, princess. Have some goddamn compassion,” he taunts through a thick cloud of smoke, catching a beer as Kelce lofts it in the air, the brunette quickly cracking it open.

“Isn’t this the kinda shit that got him in trouble in the first place?” You backchat to Kie, catching Rafe’s ears as well.

“The fuck you talkin’ out of your ass for like you know me. Huh?” He spits.

“I was talkin’ to Kie.”

“If you've got shit to say, you can say it to my face... Ya know, scratch that. I vividly remember tellin’ you to shut the fuck up.” Your mouth falls open in disgust, the sour expression on your face making him smile smugly. “You hear me that time, or are you hard of hearin’, sweet cheeks?”

“Loud n’ clear,” you sigh and roll your eyes away, returning your attention to the water to do his job.

“Rafe,” Kelce calls out, taking a few steps back with the football. Rafe runs closer to shore, right in your line of sight, slamming the rest of his beer as he runs. He crushes the can in his fist before catching the ball, making the two boys whistle and cheer.

“Your can, Rafe,” Kiara scolds pointing to the litter wedged in the sand.

“Think you got it, Kie,” he taunts, leaving it behind for Kiara to clean up out of spite. She flips him the bird, crossing her arms tightly over her chest, grumbling something about him being a useless asshole.

Why is he so fucking awful?

𝐹𝓁𝒶𝓈𝒽𝒷𝒶𝒸𝓀…

"Do you know where you're going?" You whisper out of the corner of your mouth, grabbing the door for Kiara. The two of you press through the university doors, walking with the flow of traffic.

"No fuckin' clue," she chuckles. "I don't remember shit from orientation."

"Neither do I," you sigh, adjusting your book bag strap nervously.

"Hi, y/n." The sound of his voice sends you into a tailspin. Your breath hitches; heart, racing wildly.

Holy shit. Holy shit. Relax. Just relax. "Hi, Rafe," you smile, looking toward his deep voice, but he’s already down the hall, lost in a crowd of frat boys, vanishing behind the lecture hall doors.

"That was... Well... Umm-" Your roommate teases.

"Shut up-”

"Hard to watch," Kie continues mockingly. "You know… I know Rafe all too well. That's Sarah’s older brother. He’s a mess, y/n. A literal walking red flag: drug dealer, cliché frat boy douchebag, daddy issues up the ass, sex addict… A fuck boy, at the very least. Are you sure you even wanna mess with that?” She looks back at you in disdain that you even showed the slightest bit of attraction in the first place.

“All I said was ‘he was cute,’” you correct her, ambling toward the same lecture hall as Rafe, feeling your excitement rise.

"Yeah… Sure”

“What does that mean?” You scoff.

“You gave him “the eyes”,” she knocks. “You like him, which is fine, I guess… He’s just gonna be a fuckin’ problem for you. A big problem. HUGE. Mark my words. You did not choose an easy one.”

“I didn’t choose anyone…”

“Yeah? Well he chose you,” she adds cautiously as you walk through the doors, the two of you matching Rafe’s baby blues—the man clearly waiting to catch your eye again. The two of you walk toward the group of frat boys sprawled out in the back. Rafe slaps the guys next to him, whispering something that has them pushing down a couple seats.

Rafe’s gaze trails up your body as smirk rolls across his lips. Holy shit. You swallow hard, feeling your cheeks warm up. “Hi, Rafe," you breathe.

"Hey, Y/n," he welcomes you warmly.

"Can I sit here?"

”’Course you can,” Topper jumps into your conversation, speaking before Rafe can. Rafe furrows his brows, his glare cutting over to his friend. Jealousy? Maybe he’s interested. You take a seat in a desk, Rafe quickly adjusts to move a little closer, his muscular arm skimming yours.

“You settling in, sweetheart?” Sweetheart? Sweetheart. Me? Rafe gives you a sinful smile before wetting his plump bottom lip. He shifts slightly, letting his knee-graze yours as well. You hadn't seen him in a week. He was on campus helping his sister move into the dorms, sweetly offering to help you carry in your largest box when he saw you struggling in the stairwell. It was a small gesture, but honestly you've thought about it ever since.

“I am. Thank you,” you smile, going to speak again but you’re cut off by your professor's voice booming through the room.

"Oh, hey," Rafe whispers, not the least bit concerned about class starting. You look over at him, catching his flirty smile as he fishes his phone out of his pocket. “Before I forget again. Can I get your number?”

“Mhmm.” is all you can manage as you fumble for your phone and your words.

"You comin’ by the frat on Friday?"

“Friday? Yeah. Sure… Is there a party?”

“Yeah. First week of school. Of course, there’s a party. We should get together before then, though. What are you doin’ tonight?"

Tonight? "Oh. I-”

"I can stop by your dorm?" You feel his touch again as his rough finger brushes your thigh ever so slightly. “Just to hang out. We can relax, watch a movie, get to know each other better," he rasps. “Nothin’ more. Aight? I can tell you’re nervous, princess. I don’t wanna make you nervous,” he assures. Damn, that sounds like a lie, leaving his lips. His perfect fucking lips.

Damn… I'm in trouble.

“I’d love that.”

Rafe’s POV:

Atta girl.

Fuck, she’s hot. And she knows it, too. Those legs, that dress, those fuckin' tits… She sneaks little glances at me out of the corner of her eye, positioning her body to get even closer. She’s a good girl. So damn good. I can tell she's a sweetheart. She’s gotta be a virgin… Or is she? Either way, I can’t wait to show her a thing or two. I’m gonna ruin this girl. It’s been a week since I saw her last. I was hopin’ I’d see her on campus, get her number, set somethin’ up. Shit… This is the best case scenario.

Finally… I look up at the clock as it ticks to the top of the hour. I watch as she stands up from her seat, her little dress catching on her upper thighs. “I’ll see you later, Rafe,” she coos. “Nice to meet you, Topper.” She brushes her dress down, skirt shifting over her ass as she walks. Ugh, she's fuckin’ mine.

“Nice meetin’ you too, sweetheart.” Topper calls and I roll my eyes.

“Can you not read the room, Thornton. She’s taken,” I gloat as I watch her and Kie walk toward the steps. She glances back at me, giving me a wordless invitation. You want me to chase you, princess. I can do that.

“Taken? By who?”

“By who?” I mock him, scowling in disgust. “You that dumb?”

“Damn, she’s sexy,” Topper sighs blissfully, ignoring me completely, just provoking me. I throw my elbow at him, catching him in the gut.

“The fuck did I say?” I snap through a raspy laugh letting only a fraction of my annoyance bleed through. “Stop pushin’ me, Top.”

“M’just sayin’,” he laughs as he gathers his things too.

“No shit she's hot.” I scoff as I stand up, heading out before any of the boys can catch up with me. “Stay in your fuckin’ lane, bitch.”

"Where are you off to, Cameron?" Topper yells through the lecture hall.

"Guess, buddy,” I smirk at him before passing through the doors. Y/n seperates from Kiara. Thank, god. She looks from the left to the right, settling on the right. "Wrong way, sweetheart," I call. Y/n turns on her heels, the corners of her pouty lips curling into a smile. "You're looking for your next class. Yeah? Freshman math?”

"Mhmm. Yeah... Will you help me?" She questions. "I don't remember anything from orientation."

"Of course," I smile warmly as she looks up at me. "You know the professor’s name?”

“Shell-Shell something….”

“Shellenberger.”

“I think so.”

“Well, sweetheart. I think you're right. Stupid fuckin’ name. How are you supposed to remember that shit? Huh?” I laugh lightly, making her return a giddy, nervous giggle in agreement. She pulls out her schedule and I bite back a smile as I watch the paper quiver slightly in her trembling hand. “Mhmm… Over here." I rest my hand on the small of her back, guiding her in the right direction.

"Shit," she grumbles, tossing her gaze down in defeat. "I'm such a freshman.”

"Nothin’ wrong with that. You’ll figure it out," I breathe, brushing my hand lightly over the top of hers. Y/n takes a little breath, biting her glossy bottom lip between her teeth at the slightest bit of contact between the two of us. Shit. She’s stunning…

We round the corner, stepping toward her next class. “Well thank you, Rafe,” she smiles as she steps away again but I reach out for her hand, leading her back to me.

“You got a few minutes?” I ask, my question making her beautiful eyes sparkle as her body pulls closer and closer as I take the opportunity to lead her away from the crowd. "It’s been like, what, a week? I’ve been thinkin’ about you a lot,” I mumble. She takes a little breath, trying to think of something to say but she’s a little too flustered. “You're beautiful.” I lose her completely as she glances away bashfully before returning her eyes to mine.

"Thank you, Rafe," she murmurs. Shit. I can get used to that... My name sounds so good on her lips.

"So, am I gonna get you alone tonight?" I ask, making her eyes widen and flutter.

“Oh. Umm… Yeah. I think I can talk Kie into leaving,” she whispers delightedly.

"That’s great news, sweetheart. Just perfect," I smile as I rest my hand against the wall, moving nearer, giving us a little more privacy. “I’d ask you to come to the frat house but it’s pretty crazy right now. And I think Top has a crush on you too. Can’t have that...”

She scrunches her cute nose, clearly uninterested in him, still playing sweet regardless. “I think he was just bein’ nice.”

“Nah… You shoulda heard him talkin’ about you when you left. I mean he’s my buddy, but the guy’s a dog. Ya know?”

”Really?”

”Mhmm… Don’t worry. I had your back. Thornton’s a dick… I set him straight.”

”Thank you,” she smiles sweetly.

“‘Course. Well, I’ll see you tonight. Hmm?” I ask, watching as her smile creeps a little wider as she hugs her books a little tighter.

“See you tonight.”

Reader’s POV:

Your mind starts to race as the movie continues, each passing minute drawing the two of you closer and closer. Rafe smirks down at you, watching your cozy shorts ride up on your thigh as you move your leg just over the top of his. His large, ringed hand traces over your skin, gripping you tight.

The night’s played out like a game of checkers; Rafe, waiting on you to make your move before he made his next, careful to not skip ahead or go too far. He’s been nothing but a gentleman, but that hunger inside you wishes he would just push all that aside. Should I just go for it? I can’t help but get caught up staring at his lips. Kissing on the first night… Is that too forward? Damn. I don’t think I’ve focused on a second of this movie.

The scenes blur together, your thoughts flurry your mind as your heart pounds louder than the sound of the movie. The rapid beating thumps in your ears, embarrassingly so. You look up at him, wondering if he hears it as well, but he smiles at you sweetly. “You alright, princess,” Rafe asks, his voice deep and husky, making your stomach flutter at the sound. Just go for it... If you don’t do it now, you'll regret it. I’ve heard the way the girls on campus talk about him—seen the way they look at him. If I sit here and do nothing, he’s gonna find someone who will…

You sling your leg over fully, taking a seat on Rafe’s lap as your sexual tension boils over. It’s like he was already waiting, his large arm quickly wraps around your waist, pulling you even closer, his other hand drifts into your hair, twisting in your strands, taking you by surprise when his lip crash into yours. You gasp; lips parting slightly, letting Rafe’s tongue slips between, making all your tension melt away.

You match his pace, slowing down with him, savoring the feeling of his soft lips against yours. A low groan escapes him, landing on yours lips, sending chills down to your spine, straight to your throbbing core. Rafe pulls back slightly, leaving you panting, searching for him. “Fuck, Rafe," you breathe in a voice you've never used before as he latches onto your neck; sucking, licking, bitting, making you tilt your head back. He chuckles sinfully against your skin, lighting you on fire before softening his touch completely, working his way back up to your mouth. His kiss-swollen lips ghost over the top of yours, brushing softly.

"I really like you," he hums. “Fuck. I like you a lot, princess.”

"I like you too, Rafe."

”You do?” He croons, the timbre of his voice torturing you.

”I do,” you whisper as you fingers scratch into the hair at the nape of his neck, subtly pulling him in but he hangs back.

"It’s late. What is it? 2 am?" Rafe smiles against your mouth, teasing you shamelessly. He knows exactly what you want but he’s holding true to most of his word from the earlier in the day. “I said we were just hangin’ out, baby. We already went too far…”

“You’re teasing me,” you whisper.

“What? Did you want more?” He asks as his big hand slips under your sweatshirt, tracing your lower back.

“I do,” you whisper needily.

“Mmm’guess, we’re just gonna have to get together tomorrow. Huh?”

“No. I-” You answer quickly. “No…”

“No?” He bullies you, giving you that old money laugh. “You don’t wanna hang out with me, sweetheart?” Rafe whispers warmly against your hot skin.

“You know what I mean,” you sigh, finding yourself at the crossroads between frustration and lust, completely dizzy with the thought of him. Fully consumed in Rafe Cameron. Every part of you wanting every piece of him.

“Tomorrow?”

"Tomorrow," you sigh.

It’s only been a month but, fuck, it feels like longer. I’ve gotten to see him interact with his frat brothers and other girls and it just feels different. He’s so cold and gruff but when he’s around me it’s like that icy exterior melts away. It’s addicting getting to see this side of him— like it’s reserved for me and only me.

There are moments, though… moments where I question if I’m all he wants. I mean, I can tell he likes me, but it’s almost like he’s keeping other girls on standby just in case. Whenever I see him in the hall, he’s always stepping away from a conversation with a different girl or setting his phone face down on the desk before I take a seat… And, it’s moments like that where I get more and more unsure…

Rafe can see it too. I swear he can hear what I’m thinking because he’s quick to assure me I'm way off the mark. He says all the right things, swearing up and down that he’s only interested in me. It’s hard to deny that way he looks at me—the way he touches me: tender and rough, ebbing and flowing between the two leaving me like putty in hands. It’s hard to deny that fact when our talks get deeper and deeper. He confides in me. He tells me things I have to promise not to tell anyone else. I can see him letting his guard down. He’s a very different Rafe than the world knows. He’s my Rafe.

I don't want to be casual. I don't want to be one of “his girls”. Kie said he has daddy issues… Maybe that's why he’s too afraid to commit to us—to me.

Every night I’m pulling myself away right before I take it any further just waiting for his actions to match his words. But it’s getting harder… It’s next to impossible to push aside my urges. I've touched his body; felt the deep ridges of his abs under his shirt, the muscles of his broad chest pressed against the palms of my hands. I've stroked his thick cock over his grey sweats, sucking his tip through the fabric, getting us both off just grinding on his lap alone.

Maybe that next level of intamacy is the connection we need. Maybe sex is all it’ll take. I'm not a virgin. What am I holding out for anyways? Maybe if I give him what I know he wants he’ll be all in. I want him—but I want to feel secure. I want his eyes to stop wandering. I want to be everything he wants. I just don't think I am.

BEEP. BEEP.

You look out your dorm room window as Rafe leans out of his truck with a smile, beckoning you to come outside. You gather your things, running down the stairwell, before making your way out the front door. Rafe’s eyes rake over your body, taking in the view as you walk toward his ride.

He hops out just before you make your way there, pulling you into his arms, looking down at you with a smile. “Damn, you look so fuckin’ pretty,” he praises breathlessly, leaning in for a kiss, claiming your lips. Butterflies swirl in your stomach, tummy fluttering with excitement. You smile against his lips, breathing a similar sentiment against his, praising how handsome he looks in his crisp white shirt and jeans. “Thank you, princess. You ready to get outta here?” He asks, popping open his passenger’s door, taking your overnight bag off your hands, helping you inside.

His smile widens a little more as you silently set the plans, you, having no intentions of going home as you usually do. He trots around to the driver’s side, a little more pep in his step, tossing your bag in the back before turning the key. “You stayin’ with me tonight, princess?” Rafe asks, through a boyish smile he’s trying his best to contain. Your heart sings seeing him this excited. Maybe I was right.

You roll up to the frat. The large mini mansion flooded with people inside and out, music pouring from the windows and open doors. It’s a madhouse. Rafe chuckles, looking out onto the mess. Just another weekend… “You ready?” He asks as he turns his head to the side, tilting it slightly as his smiles.

“M’ready.”

Rafe helps you out of the car, walking hand-and-hand with you inside the space. Cigarette and weed smoke hangs heavy in the air, mixing with the sticky sweetness of cheap liquor. Rafe walks through the party, greeting the masses as he passes brother after brother, the two of you moving deeper and deeper into the party. He lifts your bag by the strap, gesturing to ask if you want to put this in his room. You nod and smile knowing that there’s no chance you’re leaving if he gets his way.

The two of you walk up the stairs, stepping down the hall, excitement rising as you get closer and closer until he pushes through his bedroom door. As soon as it opens, it shuts again; Rafe backing you against the entry, slamming his lips against yours, wanting nothing more than his mouth on yours. He lifts you into his strong arms, deepening the kiss; the two of you quickly finding your tempo.

Rafe pulls you off the wall, walking with you to his bed, laying you down on top. He grabs the back of his baseball cap, pulling it off his head before tossing it to the side, quickly tearing his shirt away. Your eyes widen at the sight of his broad, bare chest, fully exposed. His gold chain glints with his quickened breathing—his toned abs, and deep v-lines kiss the band of his Calvin Klein boxer, poking out of his jeans. He crawls toward you, rolling his big body into yours, crushing you under his weight as he kisses you again, grinding at the perfect cadence. You whimper into your kiss, making him moan into your parted mouth.

DING.

Rafe pulls away from your kiss, grabbing his phone out of his back pocket, eyeing the screen before setting it down on his nightstand. You look back up at him, Rafe not missing a beat, his lips quickly greeting yours again. His tongue slides between your lips, reeling with yours, making you feel like you could float away.

DING. DING. DING.

You're pulled back to reality, stomach plunging as Rafe gets back-to-back notifications. He starts to kiss you a little deeper, your attention obviously getting pulled elsewhere, going out of his to bring your focus back to him, biting your lip and squeezing your hip, whispering sweet-nothings to cloud your thoughts.

DING.

“Rafe…” You sigh, unable to concentrate.

“Just frat stuff, princess. M’sorry,” he mutters. “Just focus on us. Yeah?”

DING.

“Can you at least put it on silent?” You clip as you grab for his phone, catching a name.

Jilly Tate

Jillian? As in Delta Gamma Jillian? You look up at Rafe uneasily. He takes his phone back, flicking the device on silent before returning to your lips.

“Stop,” you whisper.

“What? Why?” He asks dumbly, like he doesn’t already know you know something’s up, continuing to kiss the corner of your lips and cheek as he reaches over, setting his phone down. Without thinking you reach for it, snagging it off the nightstand before opening up his messages. “What are you doin’?” He huffs like he’s got something to hide.

And he does.

Jilly Tate: Rafey

Jilly Tate: Are you partying tonight?

Jilly Tate: Rafe Cameron??

Jilly Tate: you better not be busy again

Jilly Tate: I’m gonna need you to convince me to get out of bed

Jilly Tate: you better make it worth my while?

Jilly Tate: Maybe you need some motivation.

You look up at him as he looks down at you uneasily, not knowing what you’re reading, just knowing who it’s from. He can see the sadness in your eyes, letting him know that it’s most likely not something you weren’t meant to see. You flick your franic finger fast scrolling a little higher, catching pages and pages of messages populating from this week and last

"So, are you… Are you hanging out with Jillian too?" You force the words past your lips, trying to remain as unbothered as possible.

"Yeah, Y/n. Nothing there. Just friends. I swear." Just friends... That doesn’t look like just friends. "Y/n... you okay, baby?" He asks, knowing full-well you aren’t.

"Uh, yeah-yeah. I'm alright," you lie as you look at his phone, watching as three little dots appear, a new message forming from Jillian.

Goddamit, Rafe. You shut your eyes softly, doing your best not to cry as you see the image: blonde curls, piled in a messy bun, pouted lips, and bedroom eyes. A mirror selfie on her bed. Just Rafe’s oversized frat T-shift and a barely-there thong swallowed up by her perfect ass. "Sweetheart?" He asks again, his voice a little more unsure than the first time.

"Yeah."

"You okay?"

Fuck off... Absolutely not. Yet another message rolls in. Rafe’s eyes tighten to yours. "Calm down, Rafe. It’s Topper," you mutter.

"He’s probably just wonderin’ where I’m at, baby.”

Fuck that. You open the message, typing a ‘call me’ reply before taking it off silent, setting it down on the bed before looking up at Rafe; your frusterstion peaked. The tears you’re trying to contain haze your eyes. Rafe clearly has something going on with Jillian. Even if I'm somehow mistaken, he's still getting text— still getting together with her, still getting sexts.

RING. RING. RING.

"Take it,” you whisper.

"I'll talk to him later, princess."

"Take. It."

"Y/n. I-"

CLICK.

Rafe’s eyes double as you make the decision for him, hitting the accept button, putting it on speaker as well. You lift an eyebrow in his direction, challenging him to speak.

"Uh... Umm. Hey, Top."

"Yo. You comin’ or what? Where are you?" He yells over the party downstairs.

"M’up in my room. I’ll be down in a few minutes. I gotta go, man."

"Wait a second... Are you with Jillian?"

"Holy shit," you respire, pinching your eyes shut. A few stray tears fall. You lift your finger fast, brushing them away before he can see.

“No.”

"Bullshit, man. I hear her. Hi, Jilly." You reach up, shoving Rafe off you before crawling off the bed, gathering your things on the floor before bounding toward the door as those same tears stream down your cheeks. Goddammit. Rafe reaches out for you, hauling you back in; his cheeks, flushed; eyes darting frantically.

"Let me go, Rafe.”

"Y/n, please. I can explain.”

"I'm so fuckin' done, Rafe. Just - Fuck! Just leave me alone!" You hiss.

“Shit, y/n. She’s - She's just a friend, baby. Yeah, we fuck. But, she means nothing to me. Nothing. And, I mean nothing to her I swear. C’mon. You're my girl. Just stop.”

"All you do is fuck? Like you’re fucking her still?" You ask as you step toe to toe with him, looking up at his flustered face, silently pleading he isn't doing just that.

"Y/n..." He is… Oh my god. “Baby, please.”

"I'm not your fuckin' baby, Rafe."

"It’s nothing.”

“Nothing? You're joking… What are you doing? Why are you playing me?”

”I’m not playing you?”

”Yes you are!”

”Fucking how? How the hell am I playin’ you. Huh? Been hanging out with you all month. Asked you to come here didn’t I? I’m in here with you right now. Not her. Didn’t even tell her we were havin’ a fuckin’ party. Alright? How am I possibly playin’ you?”

“Why are you gaslighting me? You’re acting like I didn’t just read those fucking texts, Rafe? You said I was the only one you wanted but you were obviously still talking to her; fucking her. If I couldn’t come to this fuckin’ party would you be doing this same shit with her?”

“No! The fuck are you even sayin’ that for? Fake-ass scenarios. Throwing a bitch fit about ‘what ifs’. I'm here with you. I only want you-”

“Bullshit.”

“It’s not bullshit,” he booms. “I like you. Okay? Tate and I haven’t fucked in days. You and I finally started gettin’ serious. I told her I was done. I suppose you read that too though. Right?”

“Days? Days, Rafe? How many?”

“I don’t know…” He mumbles. You roll your eyes, stepping away but he tugs you back in again.

“Finally started getting serious? Did you actually say that, Rafe?” You soften your voice in sadness. Rafe looks back at you dumbfounded as tears of frustration pool in his eyes too.

“I’m sorry for saying that. I know we're serious, baby.”

“I don't think you do, Rafe...” Rafe puffs out a deep, vexed breath as he runs his fingers through his hair, brushing his bangs off his sweaty forehead, either stalling or trying to calm himself down but regardless he's at a complete loss for words. “Nothing? Seriously…”

“Don’tchu think you're overreacting a little bit?” He drawls. His question setting you off further.

“Overracting? Because if roles were reversed and I was fucking Top it would be “nothing”?”

“That’s not the same and you know it, y/n.”

“So after you left my dorm you were just going and getting pussy from her because you weren’t getting any from me?”

”What?” His voice comes out breathy and hoarse at your accusations. He lifts the collar of his shirt, wiping the tears from his eyes.

”Did you leave my dorm and come back here and fuck her?” You speak slowly, asking him a simple question there was no way he couldn’t understand. He hangs his head, sniffling pitifully. “I can’t believe I wanted to be with you. I can’t believe I wanted to fuck you. Jesus, Rafe. I’m a goddamn idiot.” Rafe’s eyes snap to yours, his gaze wild as he takes in your words.

"Please. Fuck. I'm sorry. I'll change. I swear. I-"

"I’m done, Rafe. I don’t trust you. How can I trust you. You said ‘you liked me’, you said ‘I was the only one’. You lied about Jillian… You couldn’t even tell Topper that you were in here with me. That’s so fucking embarrassing.”

"Shit! Fuck. Just stop. It’s not all my fault. Okay? You - You can’t keep acting like you’re acting either. I had no clue if you really liked me or not. I didn’t think you were actually gonna fuck me. You’re teasing me, you're a fuckin’ tease, y/n. Always keeping me on the edge. I have needs-”

“What? I’m not teasing you, Rafe. And needs? We’ve only been talking for a month. A MONTH! I know you have needs. So do I. But it’s hard to let myself go around you and take it to the next level when you’re always looking around for the next best thing. Because if you were all in, Rafe, your needs would have been met week one.”

“I am all in!"

“You’re not. You just want me ‘cause I said I wanted to fuck, Rafe. I’m not dumb,” you grumble. “You’re just a fuckin’ douchebag,” you spit yanking your arm away before starting down the hall. His heavy feet tromp after you, following you close.

“You’re not listening to me, Y/n. Do you even hear what you’re sayin’ to me. You’re actin’ like such a victim but you were feelin’ insecure all fuckin’ month and you weren’t tellin’ me. Just holdin’ out on me because you thought I wanted other people; ‘always looking for the next best thing’ or whatever the fuck. You’re takin’ your insecurities out on me.”

You turn around fast, pushing your finger into his chest roughly. Looking up into his pathetic, tear-stained eyes. “Was I wrong, Rafe? You gave me reason to worry and I was fuckin’ right,” you scold as you jab your finger into his heart, punctuating each word. “How do you think that feels? Huh? Then you stand here trying to turn the blame on me. You’re not a fuckin’ man… You’re a boy.”

“Yeah? Well, you're actin’ like a fuckin’ bitch.”

“I’m acting like a bitch?” You ask weakly, watching as Rafe’s bottom lip trembles. “Fuck you, Rafe.”

You move to the staircase, pushing through the party as adrenaline and fever courses through your veins, your tears making it impossible to see. Fuck this whole month. Fuck this night. Fuck Rafe. You run your hand across your eyes, collecting tears as you pull out your phone, scouring for an UBER. I just need to get home. I just want to forget this ever fucking happened. But how am I going to forget about him?

I fuckin’ can’t.

Rafe’s POV:

”You were up there with, Y/n?” Topper asks in disbelief. “You two together?”

"Nah. Not anymore." I lift my beer to my lips as I scan the thick crowd gathered in the frat house.

"Not anymore?"

I can hear the judgment laced in Topper’s voice. I roll my eyes in annoyance. "What’s it matter to you"

"Y/n is a dream. I know you're incapable of playin’ the long game, but Jesus Christ,” he snickers drunkenly.

"She's not doing shit with anyone... anytime soon. She said she was ready, but she was lyin’. I know she was fuckin’ lyin’. Just putting me on a guilt trip. Just sayin’ that shit to make me feel bad. She’s a fuckin’ tease.”

"You don't know that."

"Fairly fucking sure." I plop a joint between my lips, lighting it up. "She's fair game, Thornton. Have at it. Good luck gettin’ your dick wet in this century."

"You're unreal, Cameron," he scoffs and laughs. "But, yeah… Shit. I think I'm gonna take you up on that offer."

"Fuck you. You won't."

"Why do you care? You said ‘she fair fuckin’ game’, asshole."

I chuckle with annoyance, shaking my head in disbelief. "Where's the loyalty. Huh? Have my sloppy seconds, Top. It suites you.”

"Not really sloppy if you didn't fuck."

"I fucking tried."

"I've known you too long for you to bullshit me, man." He bullies before draining the rest of his White Claw. "You didn't. I can tell you what you did do… Hang out with her, fuck Jillian on the side cause you weren’t getting any pussy yet. Yet!” He puts an emphasis on that point, twisting the knife in my heart. “And you got caught.”

“Nah.”

”Yeah,” he laughs. “I’d bet my life on it.”

“You’re just yappin’, bitch. Shut the fuck up.”

“She's the prettiest girl here, hands-down; funny, sweet, smart, loyal. You didn't even give her a chance."

I swallow thickly, taking in every word, all of which couldn’t be more true. I did exactly what he said… I messed up. I lost her. I’m a goddamn mess. I crack open a beer, draining it fast enough to drown a thought or two, quickly grabbing another, trying my best to forget. It’s so much deeper than just messing up. Y/n didn't feel safe around me... I made her feel unsure. She made me feel safe. Me… ‘You’re always looking for the next best thing’. She is the best thing… She made me feel something for once. She cares about me. Well, cared… "I mean I could still try and apologize or whatever," I mumble.

"She's too smart, Rafe. She's done with you."

"Fuck you, Top."

"Nah, fuck you."

"You're a dumbass, Rafey. Like painfully dumb,” Kelce pipes in for the first time.

"Yeah? N’what should I have done? Huh?" I spit.

"Literally, the opposite of that,” he laughs, making Topper do the same. “I agree with everything Top said, bud. You ruined a good thing. N’for who?” He adds in a condescending tone, referencing the girls I usually bag—a direct shot at Jillian Tate.

"So it's done then. No hope? Is that what you're telling me?" I scoff, my eyes cutting between the two of them.

"That is exactly what we’re tellin’ you,” Topper adds.

"Screw you, Thornton... That's just because you want her."

"Obviously."

I let out a loud, frustrated growl, popping open the beer bottle with my ringed finger. "You're a dick."

"I'm just speaking as your friend. I'm being honest. And, honestly, I'm going after her the first chance I get. Just lettin’ you know. So we are both clear." He taunts through a thick cloud of smoke. “And you better stop drinkin’, Cameron. Whiskey dick’s gonna getcha. I'm sure you're gonna fuck the first thing you see with a pulse, Rafey. You're a fuckin’ dog. We all know it,” he stammers, his voice barely audible as his words slur together. “Guessin’ you got Big Titty Tate on speed dial.”

"Fuck you, Top.” I steal an extra beer off Kelce’s hands for myself. “You better stop drinkin’. Turns you into a fuckin’ asshole with an actual spine. Keep runnin’ your mouth. I'll gladly put you in your place,” I laugh, only half-kidding, glaring at him, challenging him to keep going. He puts his hands up as a truce— his heavy-lidded eyes letting me know he’s seconds away from a blackout.

Fuck this fucking night.

It’s done… She’s done with me. I lived up to every one of her assumptions. I was the man Kiara warned her about, I'm sure. I’m fucked. I look up from my beer, watching as a beautiful blonde struts across the party— legs for days, fake tits, a deep spray tan that I'm forever bleaching out of sheets after rough night. Her bleach blonde curls bounce with each steps she takes, walking up to my room no less. Jillian Tate…

I got nothin’ to lose anymore. Got no self-respect anyways. The fuck does it matter?

I don't deserve y/n, and I never have. I fuckin’ hate myself.

Reader’s POV:

You take the quizzes in your hands, passing the remainder to Rafe, keeping your eyes glued on the front of the lecture hall.

"Thanks, sweetheart," he whispers, turning your stomach. You feel his leg graze against yours as he slides a little closer. Seriously… A set of two eyes catch yours, not looking at you, their attention given to Rafe.

"Hi, Rafey,” Jillian mouths the words from a few desks ahead. He lowers his gaze to his test, scribbling his name on the side of his scan-tron messily.

BUZZ.

Rafe slips up, leaving his phone face up. You sneak a glance at the message on the screen.

Notification: Jilly Tate - You ignoring me?

Rafe opens his messages, glancing at the screen before fumbling to lock it; just another glimpse of her, her blonde curls laying on his plaid pillow, Rafe’s large hand wrapped around her slight throat. His signature gold ring hugs his pointer finger—that same stupid, pink entrance bracelet looped around his wrist from the dive bar the night before. He catches your focus, putting the pieces together that you saw the exchange, further piling on his guilty conscience. "Y/n?" You hear Rafe’s gravelly voice in your ear. "I can explain."

Seriously… More tears. Fuck. You snatch your stuff, forgoing the test all together, quickly moving to your feet, pressing toward the door, pushing out fast, before weaving through the hallway gridlock.

"Y/n? Hey... Wait." You hear Rafe calling from behind you, the pounding of his steps, nears. "Hey, bab-"

"Stop, Rafe," you weep.

"C'mon. It's just I-"

"Honestly, Rafe. Just stop!"

"Let me explain."

"Explain what? We broke things off and an hour later you were with Jillian."

"Yeah. But we didn't do anything."

"'I saw the picture, Rafe? Are you that dumb?"

”That’s an old picture-”

“Stop lying… I saw your bracelet. Show me some fuckin’ respect and save your excuses for someone else.”

“I was angry. She was just there. I'm sorry. I-”

"Just there… Just there? Why her Rafe? Why Jillian? You ruined everything. You're a fucking trainwreck, Rafe.”

"We weren't together, Y/n," he adds in frustration. “You left me. Remember?”

"Yeah... And, you didn’t even try to get me back. You didn't even come after me. You just went for the next best thing.” You emphasize your words, making his features sharpen.

"That's not fair."

"For who?”

"I was going to try… I was gonna try to make things right today. I just needed you to calm down. Jesus. You’re not even givin’ me a chance"

"Was that your plan that night, Rafe? To let me storm off and calm down so you didn't have to deal with me and my drama, fuck Jillian, and make up with me on Monday, and act like nothing happened. Just act like you didn't bang the girl in the same bed we were kissing in. Like you didn't just fuck the girl that you said I didn't need to worry about.“

"You’re bein’ dramatic"

"Bye,” you scoff annoyedly. “Just, Bye Rafe." You spit, pressing through him, checking his shoulder as you walk past, heading back toward the lecture hall to finish your test. How could I be so stupid?

His hand wraps around you arm a little tighter, pulling you back. “Just stop. Please,” he begs. “I wanna fight for you. Please. I like you, y/n. I like you a lot. More even-”

“More? What the hell, Rafe? How can you sit here and tell me that when you clearly don't? You didn't call or text me to see if I made it home that night. That's the bare minimum, Rafe."

"You're right."

"Jillian... still?" Your voice comes out smaller than before, breaking with emotion as he moves closer, backing you into the wall that he had you on on the first day on class. Now everything’s different… Those same thoughts you had about how sweet he was tarnished completely.

"She means nothing to me, y/n," he assures, soft and slow.

"Rafe… You and I, that meant everything to me. I really liked you. I didn't want anyone else.”

"Me too. I promise. I swear. Alright?”

"Then how could you ruin this over someone who means nothing to you? How?" You ask as you look up at him, watching his eyes shift a lighter shade of blue, tears glistenen and gather on his lashes. He lifts up the sleeve of his sweatshirt, rubbing them away.

"I don't know, y/n. I don't know what's wrong with me."

Even after everything, your heart breaks seeing him this way. His cheeks flush with embarrassment for his actions and his blatant vulnerability. He looks around, letting out a shaky breath, checking to see who’s watching, but the coast is clear. He hangs his head, letting a few stray tears fall to the floor. “Let's just finish the test. We can talk later. Okay?” Rafe looks up at you, his beautiful eyes glinting with a sliver of hope.

“Thank you.”

You reach for the door handle, giving it a twist.

BUZZ.

You step back, pulling your phone out of the book bag instead. Rafe glances at your phone, catching the name of the sender as well—watching the final nail lodge in his coffin.

Messages; Maybe: Jillian Tate; iMessage

The phone trembles in your hand as you open the message. A video? You click onto the little screen watching the scene play out right in front of you. Rafe wraps his large hand around Jilly’s throat, thrusting into her again and again. Just a short video from just above her tits, letting you watch the pleasure on her face as her eyes roll back. The clapping of his skin against her fills his room. Three little dots form below the video, followed by a new message from her.

Jillian: I’m coming to you as a women.

You look up from your phone, the end of the two of you crystal fucking clear.

“Y/n, I’m sorry.”

𝐹𝓁𝒶𝓈𝒽𝒷𝒶𝒸𝓀 𝑒𝓃𝒹𝑒𝒹…

Damn, he's infuriating... But, fuck, is he's handsome. Rafe holds the football in his hands, falling back, his big biceps flex, sending the ball spiraling to Top. Your eyes fall down his perfect body: a loose cropped frat tee showing off his toned abs and deep v-lines. His thick thighs hugged with short Champion shorts. He takes off his hat, running his fingers through his carmel-coloured locks before tugging it on again. His sun-kissed skin glistens under the high-noon rays, highlighting his muscles perfectly.

He smiles at you sweetly, making you turn toward Kie with unease. Rafe grabs the bottom of his shirt, lifting it to wipe off the sweat on his face as he walks closer, his shorts hang dangerously low making you hurt with need. His smile morphs into a smug smirk. Your body tenses up as you just wait for his mocking comments to stab you right through the heart.

"Still staring. Huh?" He taunts, causing Kelce and Topper to laugh in agreement, feeding his ever-growing ego. He catches the football from Top, twirling it between his large fingers as he looks up at you from the sand below. "Kie's in her swimsuit, honey. M'sure you got some tits and ass under there to show the boys. When are you gonna stop dressing like a teenage boy?" His voice oozes with condescension, just quiet enough that you're unsure if Kelce and Topper heard or not. You look at the two, none the wiser; your decision is obviously the wrong move, giving Rafe more ammo. "Scared they heard? Aww... M'Sorry, sweetheart. Did I strike a nerve? C'mon, pretty. It's my last day. Leave Daddy with something to keep in the spank bank. Huh?" He rasps.

"Jesus Christ, Rafe. Can you stop being such a dick?" Kiara snaps, looking down at him in repulsion.

"I can," he breathes as his eyes move from her to you. "But, why would I do that? Hmm?" You turn your eyes away, focusing on the water ahead, not wanting to give him the satisfaction of your attention he so desperately craves. "Here," he smiles cruelly as he balls up his shirt, lofting it to the lifeguard tower, landing damp on your chest, cotton mixing with hot sweat. "I'll give you somethin' to put around your pillow when you're humpin' it later." Kelce and Topper laugh louder, catching that part of his dig. Rafe shuts his eyes, letting out his own name in a raspy whine. "Oh, Rafe. Fuck. Just like that, baby."

"Pass it here, Daddy," Kelce piles on, making your cheeks burn with embarrassment.

"You're such a fucking ass, Rafe," you mumble through gritted teeth.

"What's that now?" He gasps dramatically, turning on his heels fast, looking at you wide-eyed. "You want me to fuck your ass, princess?" His sleazy frat boy laugh fills your ears. "Didn't see that comin'. Did you, Kelce?”

"Nah," Kelce chuckles as he catches the football.

"Nasty little thing, aren't you?" His tongue pokes through his perfect teeth, pleased with himself as you flutter your lashes, trying your best not to cry with frustration. "Aww, don't cry, angel. M'sorry. Boys will be boys."

⭐tags⭐ <- tag list on my pinned post (if your name is crossed out, your tag isn’t working): @floredaqueen @rafesthroatbaby @loserboysandlithium @nemesyaaa @theeternaloptimistt @ditzyzombiesblog @cl4uus @aariahnaa @hyperfixationgirl @akobx @daryldixon83 @rafesgiirl @sleepiibunniiii @gri959 @oxpogues4lifexo @babygorewhore @sabrina-carpenter-stan-account @savayvaybIr-blog @starkeysprincess @unrealmirrorball @romaescapes @cades-outsider @namelesslosers @anamiad00msday @buckybarnessweetheart

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