Designing Brand Identity How to Do it and Why it Matters | Mellow Designs
Imagine any popular brand that you are familiar with and enjoy. What immediately catches your attention? Is it their brand, their most recent Instagram post, or what you bought from them? It doesn’t matter what you’re picturing; what matters is how it makes you feel.
Strong brands are adept at conveying the appropriate message to their target market. How do they achieve this? Let’s talk about brand identity or how a company portrays itself to the public
Future-forward work that makes an impact on the cultural landscape turning design and brand storytelling into compelling identities that inspire a global audience.
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Mama Mexa is a brand new pop-up taqueria, serving up delicious healthy fast food that celebrates family, friends and fun.
Strategically Seachange wanted to create a solution that embodied the spirit of Mexican culture, but avoided the obvious ‘Mexican pastiche’ that typifies most Mexican canteens because they all seem to look the same.
Looking into Mexican history, they discovered the importance of Mexico’s flora and fauna which is home to many of the world's most exotic blooms. In Mexican culture, flowers and flower arranging are steeped in symbolism, rituals, myths and celebration from ancient times to present. Home gardens, markets, shrines and altars come alive with an abundance of colourful bouquets.
Sechange took inspiration from this, and created a totally bespoke and overly flamboyant wordmark, which evokes a sense of floral bloom, bursting at the seams. Each letter comprises a set of varying width petals, giving it an eccentric energy.
Agrokiz is a typeface designed for display and design needs that require large text such as magazine headlines, banners, etc. With its modern form, this typeface is quite applicable for various media and design styles. Agrokiz is equipped with uppercase, lowercase, symbols, numbers and multilingual.
Branding in the Digital Age: Navigating the Challenges and Opportunities | Mellow Designs
In today’s fast-paced and interconnected world, the digital age has revolutionised the way businesses operate and communicate with their audiences. As a result, branding has taken on a whole new level of significance. With the vast reach and constant evolution of digital platforms, businesses face both unique challenges and exciting opportunities when it comes to building and maintaining their brand identity.