#Beer Production Expansion

[techdriveplay]

This Was Voted the Best Beer in the Country (Twice) and You've Probably Never Heard of It

The last two years though there’s been a new beer on the block that has taken the top spot and they really have come out of ‘nowhere’.

Every year since 2008 thousands of Aussies lodge their vote as to what their favourite beer of the year is. This vote is then whittled down to a top 100 list, famously known as the GABS (Greatest Australasian Beer SpecTAPular) Hottest 100 Craft Beers. GABS is also known for throwing its annual craft beer festival around the country. Where the country’s best beer brewers showcase their finest…

[yourfavoritewitchbitch]

Gator Tillman x Stripper!Reader

18+ Only! Minors DNI!

CW: Porn w/plot. AFAB!Reader. No use of Y/N. Pet names. Subby!Pathetic!Gator. Gator is lovesick. Mentions of past infidelity (no sex beforehand, but visits the reader on the regular). Girlfriend/ex-girlfriend talk. Oral (m receiving). Unprotected p in v. Creampie. Cocky!Gator at the end. Basically two toxic people.

WC: 4.7K (Oops!)

It had been a very productive night at The Tender Trap. You were just finishing up another set under the rush of the pink and red neon lights, gathering the falling tips by the bucket load as he walked in.

Looking as forlorn as ever, head hung low, his usually slicked back hair falling in and around his face and what looked to be a bruise forming under his eye.

You knew the look all too well. He ordered a beer at the bar and took his usual seat in the back taking up the entire bench, stretching his legs out still in uniform sans his kevlar and service weapon. For someone who liked to stay low key, he sure didn't know how to act the part.

You watched from the corner of your eye as his eyes trailed over you. Taking your time to slowly retreat into the dressing room, swaying your hips not bothering to cover your bare chest as you go.

You enjoyed making him wait, only making him more anxious and grumpy, all worked up just that way you liked.

As you sat at your small station reapplying your lipstick, one of the other girls walked in throwing a smirk your way.

“Your boy's out there looking for you.” She snickered.

“He's not my boy.” Replying flatly.

“You tell him that?” Laughing out, as you caught her reflection behind you.

No. You didn't have to tell him.

Gator Tillman only came around when he was fighting with his girlfriend though it seemed to be getting more frequent. You knew all the juicy, sorted details.

Finally emerging from the back, he was nursing his beer looking at the stage with his head tilted slightly, showing signs of boredom, thumb nail slowly peeling the label on his bottle.

Spotting you, his back stiffened sitting up a little straighter making your grin grow a little wider as you passed other patrons and ogling men vying for your attention.

His eyes remained steady on the stage as you sauntered over, trying to stay aloof as if he weren't here just to see you, pointedly avoiding your sultry gaze.

“Took you long enough,” he sassed, taking another swig of his beer as you sat down.

“Oh, I'm sorry Tillman. Did I keep you waiting?” Sassing right back. “Didn't even realize you were here.” Clicking your tongue.

“Nah, sweetheart, not at all. Enjoyin’ the view, drinkin’ a beer. What more could a guy ask for?” He grinned into the bottle, still looking away from you.

Your hand glides across the top of the padded bench seat, grasping his thigh making him choke on his next swig, quickly pulling the bottle from his lips wiping his mouth with the back of his hand.

The glare he sent your way only made you giggle before you spoke.

“What're you in for tonight? Need a chat…” your fingertips tiptoed up the expanse of his thigh, watching as his breath hitched. “Or a little something more?” Licking your lips in anticipation of the inevitable answer.

He pushed your hand away, setting the beer down.

“Can we at least go to the back before ya’ start gettin' all handsy?” He hissed out, finally looking at you.

You scoff, rolling your eyes.

“What’s your problem? Not like your girlfriend or daddy would ever set foot in here.” Getting up as you spoke.

He lightly grabbed your wrist, preventing you from leaving his space.

“Don't. It's just… ya’ know how it is.” Deflecting. His go to before you can get him relaxed.

“No, I don’t know. But,” sighing and melting into his touch. “Come on, you can tell me about it.”

His hand trailed down, gripping yours, letting you pull him up as his large fingers wrap around yours. You'd thought numerous times about how they might feel wrapped around your neck or stuffed inside your greedy cunt.

He held tight, following you into the back, watching the way your ass looked in nothing but the thong you wore, thighs pushed out with the way your tights were digging into the plush of them. He was already hard, anticipation thrumming through him as you led him down the small hall to a private room.

It was a revolving cycle. He'd either fight with his girlfriend or on some occasions, his dad, and come find you. You were a stress relief, a way to blow off steam without any judgment.

Yeah, you might cost him an arm and a leg but you were worth it.

You stopped momentarily, whispering something to the bouncer he couldn't quite discern over the thumping base and loud music this close to the stage. The guy nodded, as you looked back and began to lead him once more, taking him down a hall where the music began to fade.

“Want another beer before we get started?” Calling over your shoulder, an almost predatory toothy grin thrown his way.

“Nah,” answering quickly. It was always the same. He wasn't interested in drinks or waiting any longer.

You enter the very last room at the end of the hall. The same red walls as the club with a small couch situated at the far end and a pole in the middle. The music was filtering in through speakers hung in the corners.

He continued past you making his way over to the couch as you locked the door. Much like in the bar, he took up most of the space. Wide and domineering.

“You never answered me out there. What're you in for tonight?” Taking long, slow strides toward him.

“I don't really wanna talk tonight.” He huffed out, as you stopped short in front of him standing between his legs.

“Someone's really grumpy.” Tilting your head, hands slowly moving up his chest to his shoulders moving your face close to his, nails digging slightly into the leather of his jacket as you trailed small kisses across his jaw.

You pulled back, gripping his chin forcefully making him look up at you.

“That little girlfriend of yours piss you off that bad?” You chuckled, but he found no amusement in your words, moving out of your grasp with a pout. You found him adorable when he was pissed.

“Poor baby,” you tsked. Pushing up and away from him. Giving him a nice sway of your hips as you walked toward the pole, gripping it and spinning back around.

“Now, Gator, how long have we done this little number? Huh? You still trying to play coy?” You began dancing to the rhythm of the music filling the room as he watched you but stayed silent.

“I know when something is bothering you.” You spoke as you continued to dance. He had to adjust himself, cock now straining in the constricting fabric of his cargos, almost painfully.

“If you don't tell me now, you know it'll just eat away at you. You can't even have any proper fun.” Dropping to the floor, crawling toward him at an agonizing pace, never taking your eyes off of him.

You slowly sat in between his legs, hands splayed on either side of his thighs so close to his length, he let out a shuttering breath as you began to lightly outline his cock with your fingertip, feeling it kick up beneath your touch.

Your number one rule was that you never fucked a client. No matter what. Each time you saw him, it became harder and harder not to give in. The way he would fall apart for you drove you absolutely crazy. He was pathetic, in all the best ways.

You laid your head on his thigh, looking up at him through your lashes.

“Gator, baby, tell me what's wrong. You'll feel so much better once you get it off your chest.” Your fake pout and doe eyes were too much.

“Fine. Fuck!” He threw his head back, exasperated because this little game you played wouldn't end until you got what you wanted.

“We fought. Again. We… I… broke up with her.” He sighed, unwilling to meet your gaze.

“Oh.” You lifted your head at that, standing to straddle his lap, legs on either side of his. Shifting to accommodate your frame as you sat down, immediately grinding your hips into his.

“Yeah…” coming out all breathy, as he hesitantly placed his hands on your hips.

“Poor baby,” continuing to move your hips across his lap, his cock hard against you with each pass and swirl igniting something within your own core.

“She… she wanted to get married and I didn't. It would have never worked out. She's just so different from… me.” What he had wanted to say was you. In the back of his mind, he knew this little thing between the two of would never really work out either. He was infatuated with the thought of you. Outside of the club he didn't know anything about you.

“That's such a shame.” Your own words coming out a little breathy, leaning close to his ear, lips pressing right under his jaw. You knew you shouldn't but you pressed in further lips sucking lightly, testing his reaction. When a small whimper escaped him, you only sucked harder, leaving a small mark behind.

His cock twitched, hips bucking up as he pressed you further down searching for more friction, blunt fingertips digging into your soft flesh. You had to bite your lower lip, suppressing a moan before it slipped out. It would be too easy to slip him out of his pants and slide down his shaft, feeling your own wetness pooling in your skimpy thongs, sticking to your folds.

Something, if you admitted to yourself, you'd also thought about numerous times. You'd heard the rumors. You'd felt his cock and knew it was big.

“You like that, Gator? Want me to mark you up? Let that little girlfriend and daddy know what you really like? What you've been up to?” You licked his pulse point, debating on sinking your teeth into his bared throat.

“Yeah.” He huffed out.

“Oh, Gator.” You pulled back, taking a hard look into his eyes. Glossed over, pupils taking over his mossy irises, now almost black.

“You'd regret it in the morning. I'm sure she'd see you and cry and you'll apologize and she'll take you back.” You chuckled, pushing off his chest slightly but he had a firm grip on your hips.

“I won't regret it.” He gritted out, nose to nose with you, lips daring to ghost over yours. “Don't you see what you do to me? I'd let you do anything to me.” Bucking his hips again for emphasis.

You'd done this cat and mouse a dozen times, always ending the same. You'd dance for him, grind on his cock all the while letting his hands roam over your hips and thighs, and even that was pushing it while trying to maintain a level of professionalism. But you always made it fun. He could vent while you'd take his mind off of whatever was bothering him, making him cum in his pants and sending him home.

“I know you would.” Taking his hands and shoving them off your waist. “But I have a rule and I'm not about to break it for you.”

Standing and striding back over to the pole, leaving his mouth gaping to stare after you.

“Why not?” He asks earnestly. As you begin to sway with the song, his eyes suddenly drifting down your hips and legs as if mesmerized by the small movements.

“You know I don't fuck clients. Period.” You shrug, turning back to him. “Even if you are a newly single man, if that's even true.”

He tilts his head for a moment, regarding you.

“You don't think I see the way ya’ look for me in the crowd when you're dancin’ up there? Or try to hold back those moans when you're back here alone with me?” He quickly rose, closing the distance between the two of you, suddenly nose to nose with him again.

“Darlin’ I think,” nose nudging yours. “You want me as bad as I want you. Tell me I'm wrong.” Hands finding your sides once more, bringing you flush to him.

Your hands found their way to his chest, to steady yourself, knees almost going weak at his insinuations. Had you been too distracted letting your facade slip? Had he seen right through you? You weren't sure but he seemed to be quickly gaining the upper hand, which simply would not do.

“Gator, baby, I think you're sadly mistaken. I try to make everyone feel like they're the only ones in the room. It's part of the show.” It slightly gnawed at you, watching the way he deflated at your words, lips pouted and eyes down turned, so utterly pathetic when he's sad.

“Go sit on the couch.” Patting his chest as he stepped away, giving yourself a reprieve in the process.

He sighed behind you, plopping back down on the faux leather seat sinking further into the cushion as you wandered back over taking up residency in his lap once more, facing away from him this time.

You swirled your hips, cock pressed hard against your ass.

“Little help?” Looking over your shoulder at him, wiggling your back. His fingers skimmed up, sending a wave of goosebumps across your skin, as he untied your top.

Lifting it above your head, you rose back up, throwing it across the room and turned back around to face him planting your knees on either side of him. Tits now eye level with him but he was looking up at you instead, making your cheeks heat. Why the fuck was he looking at you like that?

You sat back in his lap, hands roaming up the expanse of his clothed abdomen and chest as you leaned back into him, lips grazing his ear as you spoke.

“Okay Gator, maybe I have thought about you and what this big, fat cock could do to my pussy.” Grabbing his bulge for emphasis, squeezing him through his pants as he released a breathy moan.

“So, I-I was right?” You pulled back to look at him, shit eating grin across his face, eyebrow raised in your direction.

“Don't get cocky, or I'll stop this before we even get started.” Quickly shooting back, as he nodded.

“Good boy.” Hands gliding up under his jacket, pushing it off his shoulders, as he helped you pull it off and toss it somewhere across the room. “Now, lay back and relax.”

Some shitty country song was playing but you found your rhythm anyway, grinding against him. His eyes drifted to your breasts, down to where your clothed pussy rubbed against his cock.

“You fucking anybody on the side or was it just virgin Mary?”

He looked a little surprised by your question.

“Just her, but uh, it's been a while.” Sheepishly answering, cheeks suddenly tinged the prettiest shade of pink.

“Ok, good. I don't have any condoms, unless you brought one?” He shook his head. “I'm clean and on the pill. If you still want to do this.”

“Fuck yeah.” He nodded enthusiastically before you grabbed his chin, forcing him to look up at you.

“Undo your belt and pants. I want to see what I'm working with.” He didn't need to be told twice, hands quickly going to work, pulling his pants and boxers down just enough for his cock to spring free, laying between the two of you. He was much bigger than you initially anticipated. Eyes going a little wide with surprise.

He was long, and thick with a ruddy tip, already leaking a pearly bead at the slit. You licked your lips and looked back up to his smug face.

“Ya’ okay darlin’?” Finding a little humor in your sudden stupor.

Quickly flipping your demeanor smirking up at him, devilish glint in your eye as you moved from his lap to the floor settling between his thighs.

“It's a lot bigger than I expected, Gator. I'm not sure you'll fit.” Looking up through your lashes at him, laying it on nice and thick.

“Fuck, y-ya’ don't think so? My gi… my ex always said it hurt too much. Couldn't get more than half before she was cryin’.” You could imagine. His poor little girlfriend didn't realize what she was getting into with him.

You were anything but a good girl, moving closer to his raging erection and pursing your lips letting saliva pool before spitting it onto his shaft.

“Fuck!” He hissed out looking down at you with hooded eyes, as you gingerly wrapped your hand around him letting your thumb swirl at his head collecting his precum before spreading it down his cock and back up.

He squeezed his eyes shut, throwing his head back onto the couch. If he was this far gone from just a touch you weren't sure he would make it to the big finale.

“Eyes on me, big boy.” Squeezing at the base, eliciting his attention as he looked back to you.

“That's it. Couldn't let you miss this.” Saying with a salacious grin before sticking your tongue out to lick from his girthy base all the way up to his tip. The way he whimpered caught you off guard, sending a fresh wave of arousal straight to your already soaked cunt.

Your eyes never left his as you closed your lips around his leaking head, swirling your tongue and humming around the taste of him.

“Mmmm, Gator you taste so good. Did… what's her name ever do this for you?” You asked, it suddenly occurred to you that he'd never said her name out loud.

He shook his head, swallowing thickly, “No. She thought it was too…” trailing off.

“Too what? Dirty?” Kitten licking at his head before finally taking him fully into your mouth, surprising him as his hips bucked up, shoving him further down your throat, making you gag momentarily, before relaxing taking him a little further.

“Oh fuck… shit… that's… goddamn you're a dirty fuckin' girl.” He gritted out, eyes rolling back, all semblance of composure now gone as you began to bob your head, hollowing your cheeks with your hand stroking what your mouth couldn't fit.

“Wait… wait… slow down,” he suddenly huffed out. Trying to catch his breath, as you stilled and pulled off with a slick pop.

“Too much?” Looking back up at him with doe eyes and lips glistening with his arousal.

“Fuck… just fuck me… please?” He sounded pathetic; brow pinched with frustration at his pleading words. “I've thought about this for way too long. I want yo-your pussy.”

“What a needy baby.” Standing back up and planting yourself back on his lap. Just a thin layer of fabric separating the two of you now as you straddled his cock, feeling the heat of him pressed against you.

He leaned in, lips searching for yours, but you pulled back, hands on his chest holding him there.

“No kissing.”

“You'll fuck me raw but draw the line at kissin’?” Confusion flashing across his features.

“Yeah Tillman, I can't have you falling in love with me. This is a one time thing.” You giggled, pulling his hands up and placing them on your breasts as you began to move your hips, dick catching your clit, eliciting a moan from your lips but you didn't hold back this time letting it escape.

“Ya’ sound so pretty. Can I?” You looked back at him as he nodded toward your boobs still held in his hands.

“Can you what? Use your big words.”

“Can I suck your tits? They're so perfect an’ pretty. You're so fuckin' pretty.” Watching the way he kneaded them between his calloused hands as he spoke.

“Go ahead.” He quickly ducked his head, hand trailing to your lower back pressing you further into him as he sucked one of pert nipples into his mouth, swirling his tongue before lightly biting, making you arch into him before he switched to the other side giving it the same attention.

While he was mildly distracted, you took the opportunity to reach down and slide your panties to the side exposing you fully to him, grinding down once more. He popped off, almost breathless looking down between the two of you.

Wasting no time, you raised yourself up, guiding him to your entrance, letting his tip catch slightly looking him in the eye. You both looked a little desperate.

“You sure you want to fuck me, Gator? This dirty, little stripper? You could go back to your girlfriend right now.” The last part came out a little breathy when you sank down a fraction, but it was enough to slightly short circuit your brain.

“Please.” Slipped past his lips so quietly, if you hadn't been looking directly at him you would have missed it.

You watched his eyes roll back, as you began to slide down his aching cock, moans from both of you filled the air. Inch by inch, you took him further than he had imagined anyone could. If you weren't so soaked and horny you knew it would be a stretch for you.

His hands found your waist, grip tight as he dug into your supple flesh as you continued to sink further onto him.

As you neared the base, his girth began splitting you open in the best possible way as you stilled your movements, giving yourself a moment to adjust.

He refused to open his eyes, as good as it felt, he was afraid if he looked at the way your pussy had engulfed him, he'd burst right then and there.

You saw the way he held an almost pained expression. His jaw was slack, breathing heavily, already absolutely wrecked.

Moving your hips back up, removing him almost entirely, cock head staying buried in your tight heat, you swirled your hips slightly before working back down.

“Oh my God! Fuck!” He all but cried out, whimpering when you took him a little deeper this time, halting when his cock all but nudged at your cervix.

“Fuck! You're so deep!” You moaned out, grabbing his hand, pressing it to your lower abdomen. “Bet you can feel yourself in there? Huh?”

“Jesus Christ!” He hissed, finally looking down to where the two of you connected.

“No, just me, Gator.” You laughed, pushing his hand away, as you started bouncing lightly at first. His cock massaging your inner walls with each delicious up and down motion.

The way your walls were sucking him in, constricting around him with each pass he wasn't going to last long. Luckily, neither were you. You'd worked both of yourselves up into a fevered frenzy, ready to combust.

His cock was brushing that spot deep within you as you slowed down your movements. Grinding more than a bounce, the patch of hair at the base of his cock catching your clit with each pass igniting that spark in your lower belly. You closed your eyes, letting the feeling take over.

“You want me to cum all over your cock?” You rushed out, hand snaking up, pulling at the locks at the back of his head.

“Yes! Oh, fuck!” He whined out, not sure where his eyes should land, switching between your blissed out face, bouncing tits and back to where your pussy was staking claim to his dick. He was ruined.

Your moans grew louder as you neared your impending release, no longer able to stifle them as you continued to ride him.

His grip on you getting harsher with each passing second, sure to leave finger shaped bruises behind as he grew more desperate.

You felt that white hot heat pooling in your lower belly, as his cock continued to prod up against that spot along your frontal wall that made you see stars. You worked your pelvis a little more back and forth, feeling it again and again with each grind.

“Ahhh! Fuck! Gator, I'm… I'm…” You couldn't get the words out before you started to come undone. Your cunt clamped down around him, practically strangling his cock as he held tight to you, holding your hips steady as he began to fuck up into your tight heat, working you through your release and chasing his own.

Your fingernails dug into his shoulders, as you continued to moan and writhe atop him, trying not to collapse, as he used you like his own personal fuck toy.

A few more sloppy thrusts and he pulled you down on him, crying out as he practically impaled you on his length. He felt his balls tighten while letting out a guttural moan as his release spilled into your tight channel, a few more weak thrusts and he dropped his hands.

Too spent, you didn't move right away as you both sat there, chests heaving, trying to catch your breath.

“Shit,” you growled, knocking you both from a peaceful afterglow. You were seven minutes over his time and lucky that no one had started looking for you yet.

You peeled yourself away from him, hissing as he slipped out of you and pulled your thong back into place.

“Why the rush darlin’?” He asked, adjusting himself back into his pants and sitting up.

“You're over your paid time with me, Gator. This isn't a fucking hangout. Let's go.” Finding his jacket on the floor and tossing it directly at his chest as you pulled your top back on.

You reached for the handle once he had straightened himself up, throwing his jacket back over his shoulders.

“Hey, wait.” He called out before you turned the knob. “You goin’ back to work?”

“After that?” You snorted at the absurdity of it. If you didn't get to the dressing room, he'd be dripping down your leg. “Hell no, I've made enough tonight. I'm going home.”

“Yeah, that's good.” Nodding his head. “Ya’ need a ride?” Looking at you a little hopeful after what had just transpired.

“Gator Tillman, such a gentleman?” You chuckled. “Look, we don't have to do this. It was just sex, that you practically paid for. I'm not your girlfriend, I'm just a good time.” You winked at him, turning the handle but before you could open the door, he was behind you, arm outstretched above your head, palm pressed heavy into the wood.

You looked back at him, wondering if you'd suddenly said something wrong but that shit eating grin was back as he looked down his nose at you, eyes full of mischief.

“Thought I'd try to be nice, instead of just suggestin’ I could take you somewhere and bend you over the bed of my truck. But ya’ don't seem to like nice.” His words traveling straight to your core.

“Good to see that cocky demeanor is still intact, Tillman, but I told you this was a one time thing.” You smirked, pushing at his chest enough to get the door open and slip out, leaving him a little stunned. He watched you disappear down the hall, sighing as he made his way back to the front to pay the rest of his tab.

Once you made it to the dressing room you didn't bother cleaning up, pulling off your tights and throwing on some shorts and a tank top while haphazardly tossing your belongings back into your bag as you quickly exited the back.

You knew you'd fucked up. That lovesick look in his eye told you everything. You could eat this man alive, and he would smile while letting you. All without knowing your real name.

But it's just a little fun, right? What's a little more? You'd already broken your first rule, why not make the most of it?

Pleased to see you'd made it outside first, you propped yourself up against the wall close to the alley and lit a cigarette watching the front.

He finally stepped out, keys in his hand walking over to his truck. When he turned his back, that's when you finally spoke.

“Hey, Tillman!” He quickly turned; eyes wide as you strode up to him. “You still offering that ride?”

Tagging some mooties that might be interested: @hellfirenacht @thecreelhouse @xxbimbobunnyxx

[haggishlyhagging]

Caliban and the Witch, the title of Silvia Federici's book, refers to a character in Shakespeare's play The Tempest, a deformed and dark-skinned creature, the son of a witch, as ugly morally as he is physically hideous, whom the sorcerer Prospero describes as a "poisonous slave" and "thing of darkness." Caliban represents the slaves and colonized peoples whose exploitation, like that of women, enabled the initial accumulation of capital necessary for capitalism to flourish. But the enslavement of women ran in parallel to yet another enslavement, to which it was perhaps even more closely connected: that of nature. This is the thesis developed in 1980 by the ecofeminist philosopher Carolyn Merchant in The Death of Nature, a work conceived as complementary to that of Federici. Merchant examines how, during the Renaissance, the intensification of human activities, requiring vast quantities of metal and wood, as well as great expanses of arable land, which altered the Earth's physiognomy to a previously unseen degree, also entailed an equally massive recasting of our mental horizons.

The old view conceived the world as a living organism, often figured as a nurturing maternal presence. Since antiquity, particular opprobrium was reserved for excavatory mining, which, in texts by Pliny the Elder, Ovid and Seneca, was considered an act of aggression driven by greed (for gold) or blood thirst (for iron ore). In the sixteenth and seventeenth centuries, lust was added to the roster, and such mining was denounced by poets including Edmund Spenser and John Milton, who described it as a rape of the Earth. The imagination of the time saw "a direct correlation between mining and digging into the nooks and crannies of a woman's body." The mine itself was analogous to the vagina of Mother Earth, and the cavities where metals lay hidden became her uterus. Having gradually grown untenable, these ancient views were replaced by others that, in stripping out our sense of the world as a living body, dissipated all such old scruples and would eventually allow untrammeled exploitation. Similarly, the new commercial frenzy demanded unheard-of quantities of wood for building wharves, bridges, locks, barges and ships, but also for the production of soap, beer barrels and to make glass. This gave rise to the first hint of concern for managing nature in its guise as a "resource": in Venice, in 1470, a law was passed that henceforth the town's arsenal, and not its other authorities, would organize oak felling. Merchant sums up the new scene that emerged:

“As European cities grew and forested areas became more remote, as fens were drained and geometric patterns of channels imposed on the landscape, as large powerful waterwheels, furnaces, forges, cranes and treadmills began increasingly to dominate the work environment, more and more people began to experience nature as altered and manipulated by machine technology. A slow but unidirectional alienation from the immediate daily organic relationship that had formed the basis of human experience from earliest times was occurring.”

The mechanistic view which took over allows for a "certain and consistent" knowledge of the world; the natural disorder of organic life gave way to "the stability of mathematical laws and identities." From now on, the world is viewed as dead and its matter as passive. The model of the machine and especially that of the clock is applied in every arena. In his Discourse on Method, Descartes likens animals to automata. Thomas Hobbes—who had probably heard about the first calculating machine, invented by Blaise Pascal in 1642—compared reasoning to a simple series of additions and subtractions.

In this period, we see a phenomenon that Susan Bordo calls a "drama of parturition": a forced rupture from the organic and maternal world of the Middle Ages in order to step forward into a new world where "precision, clarity and detachment" rule. The human being emerges here "as a decisively separate entity, no longer continuous with the universe with which it had once shared a soul." Bordo sees in this a "fight from the feminine, from the memory of union with the maternal world, and a rejection of all values associated with it," replaced by an obsession with maintaining distance and demarcation. Guy Bechtel expressed it in other terms: the "machine for creating man anew" was just as much a "machine for killing women as they once were." With this arises a "super-masculinization of rational thought," a cold and impersonal "distinctively male cognitive style." This interpretation, Bordo stresses, should in no way be dismissed as a twentieth-century feminist fantasy: "the founders of modern science consciously and explicitly proclaimed the 'masculinity of science as inaugurating a new era. And they associated that masculinity with a cleaner, purer, more objective and more disciplined epistemological relation to the world." The English scholar Francis Bacon proclaimed it "a masculine birth of time."

The entire relationship between people's sense of themselves and the world around them is overturned. The body is rethought as separate from the soul—and repudiated: "I am not this assemblage of members which is called the human body," as Descartes wrote. Bordo reminds us that disdain for the body—often compared to a prison or cage—in Western philosophy goes back to ancient Greece, even though, as she explains, for Plato as for Aristotle, the body and soul were inextricably joined, the soul able to leave the body only at the moment of death. Descartes marks out new territory here: he turns body and soul into two fundamentally different substances. For him, the human mind "is altogether different from the body."

No longer perceived as a nourishing bosom, nature then became a wild and disorderly force which had to be tamed. And the same went for women, as Carolyn Merchant shows. Women were said to be closer to nature than men and more sexually excitable (the project of repression was so effective that, these days, women are considered to have a weaker sexual appetite). "The witch, symbol of the violence of nature, raised storms, caused illness, destroyed crops, obstructed generation and killed infants. Disorderly women, like chaotic nature, needed to be controlled." Once curbed and domesticated, both women and nature could be reduced to their decorative function, to become "psychological and recreational resources for the harried entrepreneur-husband."

-Mona Chollet, In Defense of Witches: The Legacy of the Witch Hunts and Why Women are Still on Trial

[chainofclovers]

Ted Lasso 3x8 Thoughts

I’ve written all of these after seeing the episode only one time but I think this one might benefit from a rewatch more than anything else. Even if, unfortunately, this was absolutely my least favorite episode of this stupid wonderful show. (Or was it? What will a rewatch reveal to me?)

I have tried very hard not to have a lot of fun-time-ruining expectations about this Media Experience that has bewitched me since January fucking 2021. But I’ll admit that I had some serious expectations about the writing of this episode. Keeley Hazell and Dylan Marron! I was so excited to see what the ultimate Keeley Jones expert, the Keeley inspiration, the namesake herself, would have to say about this character. And actually, I thought Juno Temple got some really incredible material to work with, and I think she acted the living fuck out of this episode. I came away with a deeper understanding of Keeley’s character. A sense of who she is when she wakes up in bed next to someone who delights her. A sense of how it feels when someone she loves deeply disappoints and hurts her, and how it feels when someone she could have loved chooses a status over a human, and how it feels when someone she used to love holds himself accountable to her. 

There was so much about this episode that felt incredibly natural: 

everything about Juno’s performance 

the ways Jack is charming and tantalizing and expansive and the ways she’s small and cowardly and disappointing were perfect…wlw rep doesn’t happen in a vacuum of purity, this is wlw rep but this is also billionaire asshole rep this is venture capitalism rep this is richer-than-Rebecca-Welton rep this is manipulator rep

the perfect moment when Jade tells Nate to celebrate his victories after a lifetime of hearing his father shame him for taking pride in his successes

the anti-chemistry chemistry of Ted and Michelle and their long history

absolutely everything about Rebecca as lifeline and sense-talker for Ted (and soulmate…I’m so tired, but it just remains true that they’re fucking soulmates, and I hope they find out and I’m still pretty sure they will)

Beard in an apron making pancakes for his boys

Rebecca holding Keeley and telling her a possibly slightly exaggerated story about her introduction to masturbation to cheer up her beloved bestie

the utter pain of Roy being once again a very good person who has fucked up badly in a parking lot (this time with consequences)

Ted’s sweet little voices as he reads to Henry (and the WTF moment he has about himself after Henry has fallen asleep)

Last night my wife and I went out for a beer and broke down a bunch of these moments and how good they actually were, and how strange it was to have, honestly, a wealth of beautifully written and acted moments in an episode that really didn’t work for us. Because those highs made the lows seem so much lower. 

The locker room scene…I’ve watched anti-harassment and standards-of-business videos for my corporate job that are better than whatever that was. I understand what they were trying to do. And I understand that this is a story that has so much real-life crossover and is so incredibly important to get right and was probably so complicated and often painful to write that I feel very empathetic about the ways that all that pressure might have conspired to make this episode worse instead of better. I have no interest in judging those conditions, nor do I think it’s some big hilarious gotcha that this writer (well, writers) wrote about this topic. But I do have to judge the final product, which reads like a group of people taking turns saying things like “This is a bad thing in our society” and “Is it so bad?” and “Yes, fellow man, it really is that bad” and “But wait, why should I have any responsibility for this bad thing in our society?” and “Well, here is why you actually do have some responsibility for this bad thing in our society.” 

Even the Keeley-Rebecca scene wavers in and out, whereas normally a scene with those two is rock solid. They spend a lot of time explaining the societal conditions to each other instead of relying on the shorthand that two best friends would use to communicate. I mean, thank God Rebecca was totally with Keeley on this one—if she hadn’t been, that would’ve warranted something on the spectrum of lecture—but because she was, their exchange of lines about sexualization just had me feeling like I am watching a TV show about a very special issue, I am watching a TV show about a very special issue. 

Just as I’m not looking to Jack Danvers to convince a homophobe why bi people are cool (she could be the coolest most respectful gal in the world and she’s not gonna convince a bigot that queer people actually are great!), I desperately wish they’d taken a less heavy hand with this stuff. Keeley’s pain—her vehement lack of embarrassment, her disappointment—says it all. 

And I am so sorry to say that I feel like Brendan Hunt, who always, always knows when to dial it down and when to dial it up, when to bury and when to emote, dialed it way too far up when talking to Henry while Ted’s on the phone with Rebecca. I am a huge defender of how this show uses musical scenes; bring on the cheese, bring on the champagne bottle microphones, bring on the sing-alongs and heightened emotions and funeral rick rolls. Every other time a character has sung on this show, it’s been natural in the awkwardness and the slightly-outsized emotions and the inherent goofiness of it all. This time, they just could not create the right emotional conditions to earn this moment. I’m not going to give a detailed critique of a child's performance on a public website, but unfortunately I think this is a moment when the writers actually underwrote what Henry needed to say, because I’m mystified as to how he’s actually feeling and doing. Understanding those things is essential to understanding where this story is going, so I’m really upset that a huge chunk of information is missing now.

And that leads me to the incredibly unsettling ending. I had to be talked down off a ledge. I’m now pretty sure the ambiguities of how Ted and Michelle are around each other are about recognizing the ways they used to work, their common reference points, their knowledge of each other, while simultaneously experiencing yet another goodbye, yet another turning point in this (realistic, tbh) endless cycle of navigating the split. But I’m really struggling to understand Ted’s headspace in the final couple minutes of the show, whereas usually I feel like I’m practically living inside his brain as I watch. 

I’ve loved s3 so far. I always knew it would be as distinct a thing of its own just as much as s1 and s2 were distinct from each other. As much as I’d be enjoying a return to the specific magic of s1, it would be impossible and wrong and even irresponsible of them to try to recreate it, and I think it would fall flat, and so I’m glad I knew that would never be my experience with this season of TV. And yet it’s a little unnerving, even as this person who’s tried to keep my high expectations open-ended, to feel so bummed about 3x8. The conversation over that beer about all the really good stuff did make me feel better, because it reminded me that the really badly done parts of this episode were less about story than about the circumstances of the storytelling. To me, those circumstances make the clunkers more forgivable instead of less. But it was still disappointing.

Probably every Ted Lasso fan feels this way on some level, but I am having such a singular experience. I am a fifteen-year-old girl again, holed up in my room because “no one understands………why I feel the way I feel about Ted Lasso.” The membrane between my takes and my empathetic yet judgmental reactions to other people’s takes is permeable and problematic. It’s shameful, but I want everyone to love it because I love it and I want everyone to calm down because I’m calm and I want everyone to be at the edge of their seat and not at all calm because I’m at the edge of my seat and not at all calm and I want everyone to love Ted/Rebecca even if they never kiss because I love Ted/Rebecca (even if they never kiss) and I want everyone to have hated this episode because I hated it and I want everyone to give it time and space to breathe because I’m trying to do that and I want everyone to wait and see what fucking happens because I’ve got some kind of freak patience when it comes to this fucking experience. I want to be my best self and I am not my best self. I’m insane about this show, and I’m not working on the issue. Eek. 

[isagrimorie]

I will preface this by saying I don’t hate seasons 1 and 2 of Picard, in fact, I really enjoyed some of the ideas and treatment on the first 2 seasons, and had fun with the first half of season 2 before Akiva took the reins.

This is said out of love more than anything else:

I think I will always be annoyed that Zhabran died in between seasons 1 and 2 just so Laris can fill in the role of a love interest for Picard season 2 because of narrative convenience and Covid.

Orla Brady is fantastic and I did want more of her in the show — and if Laris and Picard hooked up, I wanted it to have been Laris, Zhabran and Picard.

(Honestly, it’s why I find myself not being into Laris/Picard because it always felt like an odd fit without Zhabran.)

It’s not just seasons 2 and 3 who wasted Laris and Zhabran, season 1 did as well simply because it was 10 episodes shorter and as someone who loves all the Borg stuff, needed less of the Borg cube since the Borg were nothing more than dress setting for season 1.

Season 1’s story arc was too expansive for just 10 episodes to handle, IMO.

It had interesting ideas in it and one I appreciate but the crafting of the season and story was— I don’t get why CBS/Paramount didn’t pair Michael Chabon up with a seasoned showrunner — this is what the networks usually do when a neophyte becomes a showrunner. They pair them with a seasoned one and for the first 2 seasons they work on.

It also finally made sense why the pacing of the first episodes felt off to me, and had a lot of scenes where people talked and nothing seems to happen outside of it.

I just learned the first 2 episodes was originally 1 episode and then a decision was made during or after production to make it into 2 episodes. Eating up an episode so things could have added more to the characters.

But also STOP with 10 episode seasons for shows like Trek DAMMIT. There’s so much story and character stuff left on the table because there’s hardly any runway.

I thought Discovery season 5 would have 13 episodes back for the final season but nope. I thought SNW would have 13 episodes because the producers/showrunners were clear they wanted more than 10 episodes to tell the story but Nope.

This 10 episode seasons is driving me bonkers. Give me character interactions back.

Give me scenes where characters would be just shooting the breeze in the Bridge for a minute or two. It was done to pad the time BUT GUESS WHAT, it added a lot to the character dynamics!

Also, we would never have gotten the popular DS9 Federation / Humans are Root beer scene if they didn’t need time to fill it.

Anyway, this post has gone everywhere.

[aboutanancientenquiry]

“The meal after the victorious battle of Plataea

According to Herodotus, the historian who described the Greek-Persian wars in detail, when the Spartan Commander-in-Chief Pausanias, after the victorious battle of Plataea, entered the scene of the killed Persian General Mardonius: "... he ordered the bakers and the cooks to prepare the dinner Mardonius usually enjoyed. When Pausanias saw the luxurius daybeds, as well as the gold and silver tables loaded with the majestic dinner, he was surprised. As a joke, he ordered his own servants to prepare a Spartan dinner. The difference was so great that he laughed, called all the Generals of the Greeks and said to them, pointing to the two dinners: "Greeks, I called you here to show you the foolishness of the Median ruler who dines like this everyday and moved against us to steal our poverty." We know today many nutritional details of the above scene, namely that the Greek General's meal did not stand out from the hoplites battling under his command. The ration was based on barley bulgur and unleavened barley bread, olives preserved in brine, onions and cured fish wrapped in fig leaves. In his haversack every soldier had salt and thyme to flavor the food, dried figs and a small spit perhaps, for the rare occasion that he would find meat. The army's logistics provided also goat cheese, fresh fruit (figs and grapes in the case of the Battle of Plataea, which took place in late August) and wine diluted with water to give courage to the fighters. The Persians, who, in their vast and multinational troops, served Greeks, Indians and Ethiopians, were supplied by their Theban allies. They also ate barley bread, along with some goat meat, dried dates and almonds. However, the pyramidal structure of the Persian army required Mardonius and his high rank officers to enjoy roasted ducks and peacocks, pilaf flavored with cardamom, honey dripping sweets, wine made from dates and strong barley beer.”

Source: https://olyrafoods.com/blogs/wisdom-treats-blog/the-meal-after-the-victorious-battle-of-plataea

Olyra is the site of a Greek businessman who makes alimentary products inspired by the ancient Greek diet. The information he provides about the culinary habits of ancient Greeks and Persians when these peoples campaigned seems trustworthy. 

I remind here that the question of the motivation of the Persian attempt to conquer Greece is a complex one in Herodotus. But the story reported here illustrates well the theme of the imperial hybris, i.e., of the desire of empires and elites which have already too much to acquire even more through further conquest and expansion.

 I remind also that this report is not a simplistic illustration by Herodotus of some cliché of “Oriental decadence”, as Mardonius is portrayed in the Histories as aggressive and prideful, but also as competent and brave.

And of course the tragic irony of the same story is that Pausanias, the victor of Plataea and savior of the Greek freedom, the defender of the austere Greek way of life face to the Persian culinary luxury, not only adopted some time later the lavish lifestyle of the Persian nobility, but he was even accused of plotting with Xerxes for the subjugation of Greece and was put to death for this reason by the Spartans - through starvation... 

Bust of Pausanias, in the Capitoline Museums, Rome.

[chenghui-lim]

Choose your beer wisely

Even though both Heineken and Corona are foreign beer brands to the US, their expansion strategy and advertising campaign reflect divergent values. Modelo, the parent of Corona, has built its brand around partnership with distributors and consistency in the customer experience. With customers, Modelo chose to absorb additional Federal Excise Tax to maintain price accessibility. It could have followed its competitors to increase prices, since drinkers of imported beer are more affluent. Instead, it considers its position as the preferred imported beer among Hispanics – a group that has lower buying power than others. It also shows willingness to reinforce its identity as a Mexican brand but with US characteristics. It kept its long-neck bottle design and brewing entirely in Mexico yet adopted a non-returnable bottle packaging – a consumption behavior more consistent with US consumers. However, Corona initial advertising tagline on “Fun, Beach, Sun” was insufficient in building a strong brand. The tagline had uneven relatability across US consumers located in beach-deprived locations. Very little in its advertising campaign became a moat when safety and health rumors circulated.

Heineken on the other hand adopted a relatively hostile market penetration strategy. It was less responsive to distributors, less friendly to customers. Instead of playing up its product qualities, Heineken put down its competitors as a “faddish phenomenon”. For example, Heineken described Corona as “a quirky little alternative beer in Texas and California”. Heineken messaging almost came across as “either you are with us or against us” and risks alienating customers of its competitor brands. It also put distributors in a difficult spot, especially if distributers were serving both Heineken and its competitors. With little goodwill built up among stakeholders, Heineken risks brand erosion in the event of a scandal.

#MITSloanBranding2024B #corona #heineken #brand

[ingridglitz]

Thoughts on the U.S. Beer Market

I think that both Heineken and Corona are still not seen as “mainstream” beers in the United States. For instance, if one were to throw a wedding reception or graduation party, it would be much more likely to see Budweiser, Busch, or Miller being offered to the guests. It is interesting that, while I think both Heineken and Corona are not considered mainstream beers in the U.S., these two beers fit into their own unique separate categories in consumers’ minds. Heineken is usually seen as a heavier, more complex beer, often more associated with colder weather, while Corona is frequently described as a “lighter” beer to be enjoyed in warm summer months.

As mentioned in the case, I worry that the “Fun, Sun, Beach” approach used by Corona’s marketing team might limit the expansion of this beer in the U.S. market. First, several regions of the United States experience cold weather for most of the year. By focusing on the “Fun, Sun, Beach” marketing strategy, Corona is limiting the appeal that its product may have on a large portion of the U.S. market. For instance, the case mentioned that Wisconsin is one of the largest beer markets in the U.S., and I don’t see “Fun, Sun, Beach” as an appealing tagline for this state. Thus, a specific marketing campaign for each region of the United States considering the local characteristics of each area may be more successful in the country. Second, I sadly worry that a recent anti-Latin American sentiment in the United States related to American immigration policies may impact Corona’s success in the country if the beer is seen as largely connected to Mexico. I believe a large portion of the U.S. market may prioritize drinking “Made in U.S.A.” beers, and it would be interesting to conduct research to evaluate if such sentiment may impact Corona’s success in the U.S. In fact, Corona's decision in 2022 to become the official beer of the MLB may have been influenced by a desire to be seen as an "American beer" among its consumers.

Finally, it is interesting to observe how a company’s marketing strategy changes from country to country. Growing up in Brazil, Heineken has historically been more prevalent in the local beer market, but Corona’s consumption grew substantially in the past ten years. I believe in Brazil there is also a gender-separation associated with both Heineken and Corona. Heineken is often seen as a manly beer, while Corona would commonly be more associated with a lighter beer for female consumers. I understand the “Fun, Sun, Beach” approach continues to be the main marketing strategy in Brazil, which makes a lot of sense considering Brazil doesn’t have cold winter months and a large portion of the population gets to spend time outside throughout the year.

[kayeslamp]

Corona Beer's Branding Strategy: Lean Into Your Heritage

While Corona's goal of overtaking Heineken as a top beer importer in the US is an ambitious goal, I do not think it is an entirely unattainable one. Specifically, it seems that they have several branding opportunities that they could take advantage of to help close the gap. Specifically, in class one, we talked about how branding is the strategic management of cognitive associations. When I think of Corona beer, I think of Mexico and, after reading the case, there is a clear alignment to family (as a historically majority family-owned company) and Hispanic values. Additionally, Corona is already the preferred imported beer among Hispanics, a population that has grown its buying power in the US by more than 65% since 1990 at the time of the case. Thus, I think that Corona really needs to lean into these associations and its brand heritage in their advertising.

First, when it comes to production and packaging, I agree with maintaining all production in Mexico and exporting with minimal changes to packaging as this helps preserve the brand's Mexican heritage and roots. Secondly, when it comes to pricing, I think that Corona has done a good job absorbing some of the costs and not passing them onto consumers in order to keep the price consistent for consumers. This aligns to its consistency as a brand in the minds of consumers and enables them to keep returning to it as they always know what they will pay for it. Third, while Corona's fun / sun / beach / vacation ethos as a brand has worked in the past, I think it is holding them back from expansion within the US. By focusing on this messaging, it is leaving out a good portion of the US that does not have access to a warm beach year-round and also sends the message that Corona is only a beer that can be enjoyed on the beach while you're on vacation. If it wants to expand to more usage occasions and, thus, expand its sales, I think it needs to focus more on its Hispanic heritage in its advertising.

Specifically, I would start including some Hispanic people in its advertisements and showing them in places other than the beach. For example, I think a great ad idea would be to show a Hispanic family meeting up at a bar together and all ordering Coronas (I have included a sample image of what this could look like below for reference). Not only would this demonstrate the beer as a way to bring people and families together, but it would also suggest ordering the beer at locations other than the beach on vacation. By focusing on this pivot in advertising strategy, I think this will help Corona in its endeavor to overtake Heineken as the top beer importer in the US.

Image Source: https://www.adweek.com/brand-marketing/corona-extra-using-cohesive-marketing-hispanic-general-consumers-158260/

[nwbeerguide]

Firestone Walker Brewing releases the "crushable" Firestone XPA. The first in a seasonal series for 2024.

Press Release Paso Robles, CA: Firestone Walker today unveiled its first of three seasonal offerings slated for 2024—the all-new Firestone XPA, a next-generation extra pale ale brewed with Southern Hemisphere hops and California style, available now in all Firestone Walker markets. Find it with the FW Beer Finder.  “XPA is the number one craft beer style in Australia and it’s something we’re excited to champion it here in the U.S.," said Brewmaster Matt Brynildson. "The appeal of XPAs is obvious--they offer everything you love in a good pale ale at a crushable ABV. We fell in love with the style during our travels to hop farms across Australia and New Zealand and we were inspired to make our own." Firestone XPA (5% ABV) is rolling out to all Firestone Walker markets in can (12-oz six packs) and limited  draft formats for the duration of winter and through the spring season into June. An early batch of Firestone XPA earned a Bronze Medal at the 2023 Great American Beer Festival in the International Pale Ale category. Crisp, Hoppy & Crushable Firestone XPA is built around New Zealand’s Nelson hop with its grapefruit and tropical Sauvignon Blanc qualities, all backed up with a dollop of classic Mosaic hops. The resulting beer offers a trifecta of drinkability: crisp, hoppy and crushable.  Firestone XPA also taps into Firestone Walker’s roots as a heritage brewer of California pale ales.  “Creating this beer brought a lot of joy to our production team, there was definitely some pent-up enthusiasm for pale ale brewing,” Brynildson said. “We went all in to fine-tune several test batches and nail what we were after with this beer.” He added, “We wanted to lead with the punchy tropical qualities of the Nelson hop, and we found that adding just the right amount of Mosaic makes the fruit flavors all the more lush and expansive.”  “XPA is the predominant beer style in Australia for a reason,” said Firestone Walker Brand Director Hannah Barnett. “I think it has the potential to take the U.S. by storm at some point, or at the very least become a fixture in the American pale ale landscape. We’d like to be part of making that happen.” # # # Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a second-generation, family-led brewery based on California’s Central Coast. Helmed by highly decorated Brewmaster Matt Brynildson, Firestone Walker's main brewery in Paso Robles produces a diverse portfolio including 805, California's #1 craft beer brand; Mind Haze, a top 5 national hazy IPA; and Cali Squeeze, one of the nation's fastest-growing beer brands. The Firestone brand family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales led by Parabola. As a California beer company, Firestone Walker also has two additional locations: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine. More at 805beer.com and FirestoneWalker.com from Northwest Beer Guide - News - The Northwest Beer Guide https://bit.ly/433i7u3

[fxdltc88]

Strohs Brewery 991 Gratiot Ave

Stroh Brewing Company started with Johann Peter Stroh in 1775 in Kirn, Germany. Johann and his family lived in a house with an adjoining brew house attached, and ran a local inn that served meals and their family’s recipe for Bohemian-style Pilsner Ale. Johann had three sons and one daughter. His second son, Georg Freidrich Stroh, inherited the brew house. Georg’s youngest son was

Johann Bernhard Stroh (known to the world as Bernhard), who was born in 1821. On February 22, 1848, revolutions erupted across Europe. With all the turbulent violence surrounding Europe in the mid-19th century, and with his father Johann’s death and his elder brother Georg inheriting the family business, a 27 year old Bernhard Stroh, who had learned the brewing trade, immigrated to the United States.

Bernhard Stroh arrived in the United States in 1850. He immediately started his own business. Stroh opened a brewery at 57 Catherine Street…He developed a market for a new light lager beer among the larger German immigrant population, and names his new company Lion’s Head Brewery, adopting the Lion’s Crest logo from Kyrburg Castle in Kirn, Germany.

The company uses this same crest as their logo to this day. With only an investment of $150 (in 2016 dollars, this would amount to $4,409.53) that he provided himself through working for the family inn back in Germany, Stroh had to be very frugal in his spending. By 1860, Stroh’s customers had a desire for Stroh to start bottling his famous beer so they could enjoy the Bohemian-style Pilsner Ale at their homes.

Bernhard Stroh would have his sons personally cart small kegs of beer to his customer’s homes and business by wheelbarrow.

Stroh’s would not only become Detroit’s largest brewer, but the third largest in the country.

This massive, million-square-foot factory at Gratiot near I-75 grew as the company did, with buildings dating from the 1860s to 1914. In late 1890, the firm Spier & Rohns was hired to make extensive additions and improvements to the Stroh campus, including building a 25-foot-by-70-foot fireproof stockhouse, a 60-foot-by-100-foot bottling works, and a new ice-machine plant. These additions made the brewery the largest in Michigan and formed some of the most visible parts of the plant.

By 1956, the Detroit brewery was pumping out 2.7 million barrels of beer — 83.7 million gallons.

he 1970s and 1980s were very productive years for the Stroh’s; sales continued to increase with the acquisition of Goebel’s, new leadership came in 1967 with John Stroh becoming CEO and Peter Stroh, Gari Stroh’s son, became President. The duo expanded the company to its greatest height throughout the two decades with new marketing and aggressive advertising strategies. With increased sales, the Stroh brewing company was able to match the big three car companies in terms of salaries and benefits. Early in the 1980’s, Peter Stroh started looking to take Stroh’s to the national stage, and made a bid on the Schaeffer Brewing Company and Schlitz Brewing Company. Schaeffer started to go into debt in the late 1970s and early ’80s, making the buyout from Stroh’s all too easy in 1981. Schlitz accepted a buyout offer of $17 a share. Schlitz became a wholly owned subsidiary of the Stroh Brewing Company, making Stroh the third-largest brewery in the United States. With all this expansion, Peter Stroh, now CEO at this time, realized his company was overextended. By 1985, Peter Stroh recognized his company was operating with excess capacity, On Feb. 8, 1985, Stroh’s announced it was closing its Detroit facility, calling it too costly to run and too inefficient compared with newer facilities it had acquired. The plant was shuttered that May, bringing an end to 135 years of tradition and costing 1,159 Detroiters their jobs.

The factory was imploded in two phases -- on April 13, 1986, and July 13, 1986 -- with the land soon redeveloped as Brewery Park.

In 1999, the struggling company was imploded, too, split up and sold to Miller Brewing and Pabst.

[womenscraftbeer]

Behind these humble doors at Hangar 76 Co-Op is a true hidden gem. Having recently opened this last Spring, this 14,500 square-foot former warehouse has been transformed to encompass the new @tippingpintbeer brewery operations and taproom. Plus @carruthcellars urban winery’s fourth tasting room and main production facility. The two also share an expansive outdoor garden space, that will be quite magnificent when soon finished! ~swipe~ to see one of the tastiest #dryirishstouts I ever recall drinking! 🤎👏🏼 I truly can’t wait to go back and try more on the beer menu from Tipping Pint, along with a wood-fired pizza from Stoaked Pizza! I’ve been a friend to @carruthcellars for many years, and their wine is always perfectly delicious. I chose the “Smooth and Silky” flight which included medium to full body reds. Also, be sure and try the winery’s signature cheese and charcuterie boards! If you’re looking for plenty of room to mingle with a large group of friends for the Holidays, the Hangar will suit you! 🍷🍕🍺🧀🥖✨ #oceanside #hangar76 #stoakedpizza #carruthcellers #tippingpint #oceansideeventspace (at Hwy 76) https://www.instagram.com/p/ClG9ZwNp9VA/?igshid=NGJjMDIxMWI=

[priyanshisingh]

Beer Packaging Market Analysis: Global Industry Trends and Forecast (2023-2032)

The Beer Packaging Market is projected to grow from USD 25979.7 million in 2024 to an estimated USD 32910.31 million by 2032, with a compound annual growth rate (CAGR) of 3% from 2024 to 2032.

The beer packaging market plays a critical role in the global beer industry, offering a wide range of materials and packaging solutions to meet the growing consumer demand and the evolving preferences of beer manufacturers. Glass bottles, aluminum cans, and kegs are the primary packaging formats, with each offering distinct benefits in terms of sustainability, durability, and convenience.

Aluminum cans are particularly popular due to their lightweight nature, recyclability, and the ability to protect beer from light and oxygen, which can degrade quality. Glass bottles, while heavier, remain a preferred choice for premium and craft beers, as they provide a more traditional and aesthetically appealing packaging option. Kegs, predominantly used in the hospitality sector, enable bulk packaging for bars, restaurants, and events. The rise in craft breweries and the growing demand for premium, artisanal beers have further driven innovation in beer packaging, leading to the development of unique designs and eco-friendly materials. Sustainability is becoming a key trend, with both consumers and manufacturers placing increasing importance on recyclable, biodegradable, and reusable packaging materials.

Additionally, smart packaging solutions, such as QR codes and interactive labels, are gaining traction as brands seek to engage consumers and provide product information digitally. Geographically, regions like North America and Europe dominate the beer packaging market due to the high consumption of beer and the presence of established packaging companies, while emerging markets in Asia-Pacific and Latin America are witnessing rapid growth driven by increasing beer consumption and urbanization.

Here are the key findings of the Beer Packaging Market study:

Rising Demand for Aluminum Cans: Aluminum cans are increasingly preferred due to their lightweight nature, recyclability, and ability to preserve beer quality by protecting it from light and oxygen exposure. This trend is particularly strong in North America and Europe, where sustainability is a priority.

Sustainability Driving Innovation: The focus on environmentally friendly packaging is leading to innovations in biodegradable and recyclable materials. Both consumers and manufacturers are pushing for sustainable options, making this a significant growth driver for the beer packaging market.

Growth in Craft and Premium Beers: The rise of craft breweries and the increasing consumer preference for premium beers are driving the demand for high-quality, aesthetically appealing packaging. Glass bottles remain popular in this segment, particularly for premium and artisanal brands, due to their traditional and high-end appearance.

Emerging Markets Fueling Growth: Regions such as Asia-Pacific and Latin America are witnessing rapid growth in beer consumption, driven by urbanization and rising disposable incomes. This growth is fueling the expansion of the beer packaging market in these regions as manufacturers look to tap into new consumer bases.

Technological Advancements in Packaging: Smart packaging, including QR codes, interactive labels, and traceability features, is gaining traction as brands seek to engage consumers and enhance the overall product experience. This trend is likely to continue as digital integration becomes more prevalent in packaging.

These findings indicate that the beer packaging market is evolving rapidly, driven by sustainability, innovation, and changing consumer preferences.

Key Player Analysis:

Amcor plc

Ardagh Group

Ball Corporation

Berlin Packaging

CCL Industries Inc.

Crown Holdings, Inc.

DS Smith Plc

Gerresheimer AG

Graphic Packaging International, LLC

Multi Packaging Solutions (MPS)

Orora Limited

More About Report- https://www.credenceresearch.com/report/beer-packaging-market

Here are some key growth opportunities in the Beer Packaging Market:

Sustainable Packaging Solutions: With increasing environmental concerns and regulatory pressures, there is a significant growth opportunity for sustainable packaging materials such as biodegradable plastics, reusable glass bottles, and fully recyclable aluminum cans. Companies focusing on eco-friendly solutions can capture the growing demand for sustainable products among environmentally conscious consumers.

Customization and Premiumization: The rising popularity of craft beers and premium brands presents opportunities for unique, customized packaging. Premium and artisanal beer producers often seek packaging that reflects the quality and uniqueness of their products. Offering bespoke designs, limited-edition packaging, and high-quality materials such as frosted glass or embossed aluminum cans can attract more customers in the premium segment.

Smart and Interactive Packaging: As digital technology integrates with the beer industry, smart packaging offers an exciting opportunity for growth. Features such as QR codes, NFC tags, or augmented reality (AR) labels can provide consumers with product information, brewing history, and promotions, enhancing customer engagement and brand loyalty. This innovation is particularly appealing to tech-savvy younger consumers.

Emerging Markets Expansion: Rapid urbanization, rising disposable incomes, and increasing beer consumption in emerging markets such as Asia-Pacific, Africa, and Latin America offer substantial growth potential. As these regions witness a shift from traditional to modern packaging solutions, companies investing in these areas can tap into a growing consumer base and expand their market reach.

Lightweight and Cost-Effective Solutions: Packaging companies that focus on lightweight materials that reduce transportation and production costs without compromising product integrity have a significant opportunity for growth. Aluminum cans, for example, are not only recyclable but also cost-effective, making them an attractive option for manufacturers looking to optimize supply chains.

These growth opportunities reflect the evolving landscape of the beer packaging market, driven by consumer preferences, technological advancements, and sustainability initiatives.

Segmentation:

By Packaging Material

Glass,

Metal (primarily aluminum),

Plastic,

By Packaging Type

Bottles,

Cans,

Kegs,

Secondary packaging (such as cartons and boxes).

Browse the full report –  https://www.credenceresearch.com/report/beer-packaging-market

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Malt Beverages Market Size To Reach $1,300.60 Billion By 2030

The global malt beverages market size is expected to reach USD 1,300.60 billion by 2030, growing at a CAGR of 7.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. Since the 1990s, flavored malt beverages (FMBs) have evolved significantly from pioneers like Mike's Hard Lemonade and Zima, which introduced the concept of neutral malt base (NMB) to create a sweeter and more approachable alternative to traditional beer and spirits. This innovation has led to the growth of a dynamic and diverse category that continues to captivate consumers. The category now includes various types of malt beverages such as traditional beer, hard seltzers, hard teas, hard sodas, and ready-to-drink (RTD) cocktails, each offering unique flavor profiles that cater to a wide range of preferences. This variety has played a crucial role in maintaining the relevance and popularity of FMBs among a broad audience.

One of the key trends propelling the demand for FMBs  is the growing consumer preference for healthier ingredients and lower-calorie options. Hard seltzers, for instance, have gained immense popularity by marketing themselves as "Better For You" products, often highlighting their lower calorie and carbohydrate content compared to traditional beers. This shift towards healthier alternatives is reflective of broader health and wellness trends influencing the beverage industry. Additionally, the convenience factor of RTD cocktails and other FMBs aligns well with the modern consumer's fast-paced lifestyle, offering a quick and easy way to enjoy a flavorful alcoholic beverage without the need for extensive preparation.

The global beer market is experiencing robust growth, with a significant surge in the popularity of craft beer, driven by millennials and Gen Z. Independent breweries are leading innovation, offering diverse flavors and styles. This trend bodes well for malt beverages, as the demand for unique, high-quality, and locally crafted options rises. Large beer manufacturers are expanding their portfolios through strategic acquisitions, catering to evolving consumer preferences. The craft beer movement's emphasis on variety and quality is expected to bolster the overall demand for malt beverages in the coming years.

The rising popularity of non-alcoholic beer presents a significant growth opportunity for the malt beverages market. As more consumers embrace healthier lifestyles and the "sober curious" movement, both craft and macro-breweries are expanding their non-alcoholic offerings. This shift reflects an increasing demand for diverse, high-quality malt beverages that cater to those seeking the social experience of beer without alcohol. The growing popularity of non-alcoholic beer is opening new opportunities in the malt beverages market. Prominent players like Molson Coors with Blue Moon, Diageo with Guinness, Constellation Brands with Corona, Heineken, and AB InBev with Bud Zero are entering this segment , showcasing a strong market shift. The category in the U.S. now has around 150 non-alcoholic U.S. brands, reflecting its solid footing and expansion.

In July 2024, Athletic Brewing Company, a notable non-alcoholic brewery in the U.S., secured USD 50 million in an equity financing round spearheaded by General Atlantic, a top global growth investor, along with several existing investors. Athletic intends to utilize the new funds to foster sustained long-term growth, which includes acquiring a third brewing facility in the U.S. and expanding its non-alcoholic beer presence in retailers worldwide.

Request a free sample copy or view report summary: Malt Beverages Market Report

Malt Beverages Market Report Highlights

Alcoholic malt beverages accounted for a significant share of the market in 2023. These are in demand due to the consistent trend of premiumization within the beer industry, where consumers are willing to trade up for higher-end, limited-release products. This willingness to invest in premium offerings, combined with a shift back towards affordable light beers from RTD consumers, is bolstering the popularity of malt beverages.

Demand for non-alcoholic malt beverages is expected to grow rapidly from 2024 to 2030 as more breweries introduce premium no-alcohol options. Growing consumer interest in these beverages, particularly at higher price points, drives this trend.

The market for hard seltzer is expected to rise rapidly from 2024 to 2030. This is due to its appeal to health-conscious consumers seeking low-calorie, refreshing beverages with a lower alcohol content. Additionally, the product's broad, gender-neutral marketing strategy and alignment with wellness trends and lifestyle experiences drive its popularity.

Sales of malt beverages through on-trade channels accounted for the majority of the market share in 2023.This channel, which includes pubs, bars, and restaurants, is significant because it provides a social environment where consumers can enjoy drinks responsibly, fostering a sense of community and enhancing the cultural experience of beer consumption.

The Asia Pacific malt beverages market is expected to grow rapidly from 2024 to 2030. This is due to the growing popularity of premium and imported beers, especially among younger consumers. This trend is driven by an increasing interest in diverse and niche flavors, with global brewers expanding their presence to capitalize on the region's evolving tastes.

Malt Beverages Market Segmentation

Grand View Research has segmented the global malt beverages market based on the product, distribution channel, and region

Malt Beverages Product Outlook (Revenue, USD Billion, 2018 - 2030)

Alcoholic Malt Beverages

Beer

Ale

Lager

Stout

Others

Flavored Alcoholic Malt Beverages

Hard Seltzers

Malt-Based Cocktails

Hard Tea

RTD Malt Drinks

Non-Alcoholic Malt Beverages

Non-Alcoholic Beer

Flavored Non-Alcoholic Malt Beverages

Malt Beverages Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

On-Trade

Off-Trade

Liquor Stores

Hypermarkets/Supermarkets

Online

Others

Malt Beverages Regional Outlook (Revenue, USD Billion, 2018 - 2030)

North America

U.S.

Canada

Mexico

Europe

UK

Germany

France

Italy

Spain

Asia Pacific

China

Japan

India

Australia

Central & South America

Brazil

Argentina

Middle East & Africa

South Africa

List of Key Players of Malt Beverages Market

The Boston Beer Company, Inc.

Anheuser-Busch InBev

Heineken N.V.

Carlsberg Group

Molson Coors Beverage Company

Diageo plc

Kirin Holdings Company, Limited

Asahi Group Holdings, Ltd.

BrewDog plc

Constellation Brands, Inc.

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Beverage Cans Procurement Intelligence: Key Insights for Success

The beverage cans category is expected to grow at a CAGR of 5.3% from 2023 to 2030. Due to the rising consumption of beverages such as carbonated soft drinks, beer, and cider, the industry is anticipated to grow. Additionally, the growing restriction on plastic items brought by various government agencies across the globe owing to the associated environmental concerns is probably going to increase the demand for alternate packaging options, which will in turn be beneficial for this category’s expansion. The high malleability of aluminum and steel, the simplicity of labelling and printing on the metal surface, and design advances that appeal to young people are only a few of the physical attributes of metal that make it preferable over its substitutes.  

Technologies such as can shaping and inkjet printing are used while manufacturing this product. Crown Holdings transforms beverage cans by using can-shaping technology to make inventive and distinctive containers. Shaped cans make beverage brands stand out from the competition, whether they use slight curves or asymmetrical patterns. This technology is effective at enhancing brand identity and works effectively during brand promotions. Ball Corporation is using inkjet printing which allows the customization of cans with unique designs and branding. It is gaining popularity due to its ability to produce high-quality images and text on cans.

The category for beverage cans is highly fragmented, and numerous small and medium-sized enterprises are in direct competition with one another. A few other sizable, global businesses also exist in the market, although they do not control a majority of the market. The low entry barriers into the business, the wide range of beverage can possibilities, and the local rivalry are some of the causes of this fragmentation. It may be challenging for enterprises to compete in this category but at the same time, it also offers new opportunities for the companies that can provide unique and differentiating services either by providing unique beverage cans or focusing on a specific type of beverage can or supplying personalized beverage cans.

Order your copy of the Beverage Cans Procurement Intelligence Report, 2023 - 2030, published by Grand View Research, to get more details regarding day one, quick wins, portfolio analysis, key negotiation strategies of key suppliers, and low-cost/best-cost sourcing analysis

Businesses, generally use a cost-plus pricing model where the price of the can is determined by adding a markup on the total cost of production. This model is in use due to the high level of competition and relatively low-profit margins. The major raw material used is this category is aluminum because it can be easily chilled and heated for sterilization and has the ability to maintain the structure and integrity of packaged goods for a long time. Its use as a raw material for beverage packaging has increased owing to this ability. Tinplate is another material that is used in manufacturing these cans as it provides additional protection against corrosion. Other raw materials such as inks, adhesives, and coatings are used to provide print designs and brandings on cans.

The world's leaders in this category are China and the United States. One of the biggest producers and a country with a robust can manufacturing industry is China. The US has a strong supply network for the production of cans and is a significant producer as well. The best sourcing practice in this category is establishing clear communication for ensuring that orders are fulfilled on time and to the desired quality level. Negotiating prices and terms with suppliers is also an important part, which involves quotes from multiple suppliers such as payment schedules and delivery times. 

Beverage Cans Procurement Intelligence Report Scope

• Beverage Cans Category Growth Rate: CAGR of 5.3% from 2023 to 2030

• Pricing growth Outlook: 5% - 6% (Annually)

• Pricing Models: Cost plus pricing model

• Supplier Selection Scope: Cost and pricing, Past engagements, Productivity, Geographical presence

• Supplier selection criteria: Business needs, technical specifications, operational requirements, security compliance, reliability, experience, technical specifications, operational capabilities, regulatory standards and mandates, category innovations, and others.

• Report Coverage: Revenue forecast, supplier ranking, supplier matrix, emerging technology, pricing models, cost structure, competitive landscape, growth factors, trends, engagement, and operating model

Browse through Grand View Research’s collection of procurement intelligence studies:

• Food and Beverage ERP Solutions Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

• Vegetable Fats and Oils Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Key companies profiled

• Kian Joo Can Factory Berhad

• SWAN Industries

• GZ Industries

• Ball Corporation

• Orora Packaging

• The Olayan Group

• Crown Holdings

• Bangkok Can Manufacturing

• CANPACK

• Ardagh Group

Brief about Pipeline by Grand View Research:

A smart and effective supply chain is essential for growth in any organization. Pipeline division at Grand View Research provides detailed insights on every aspect of supply chain, which helps in efficient procurement decisions.

Our services include (not limited to):

• Market Intelligence involving – market size and forecast, growth factors, and driving trends

• Price and Cost Intelligence – pricing models adopted for the category, total cost of ownerships

• Supplier Intelligence – rich insight on supplier landscape, and identifies suppliers who are dominating, emerging, lounging, and specializing

• Sourcing / Procurement Intelligence – best practices followed in the industry, identifying standard KPIs and SLAs, peer analysis, negotiation strategies to be utilized with the suppliers, and best suited countries for sourcing to minimize supply chain disruptions