#Beer Marketing

[techdriveplay]

This Was Voted the Best Beer in the Country (Twice) and You've Probably Never Heard of It

The last two years though there’s been a new beer on the block that has taken the top spot and they really have come out of ‘nowhere’.

Every year since 2008 thousands of Aussies lodge their vote as to what their favourite beer of the year is. This vote is then whittled down to a top 100 list, famously known as the GABS (Greatest Australasian Beer SpecTAPular) Hottest 100 Craft Beers. GABS is also known for throwing its annual craft beer festival around the country. Where the country’s best beer brewers showcase their finest…

[the-bi-fangirl-biatch]

is this a marvel sci-fi tv show, or a fucking ROMANTIC COMEDY

[frootlooptime]

ctub and ctommy r so redneck hillbilly southerners to me <3

[torchickentacos]

[dandyads]

James Brown for Falstaff, 1969

Theme Week: Black Celebrities 👑

[thedaily-beer]

Ghost River Aqua Mane IPA (Picked up at Corner Market in Hattiesburg, MS). A 3 of 4. The all-NZ hop bill gives this quite a bit of nice berry and stone fruit as well as more standard orange citrus. Nice and clean on the palate and well-balanced, there's a touch of bitterness towards the finish, but this is by no means aggressive.

[davetada]

Frank's Liquor store

East LA, CA

[yorksnapshots]

Made you look!

Made me look, smile and stop to take a snapshot.

[lilyginnyblackv2]

Kazuki Making the Sacrifices. u.u

Japanese:  発泡酒生活、スタート。

English: So starts my life of drinking cheap ass beer.

Fun Fact: How expensive beer is in Japan, depends on its malt-content level. So the higher the malt-content level, the more expensive it is, and vice-versa. What Kazuki is drinking in Episode 5 and what’s shown in this Instagram post, is 発泡酒 (happoshu), which “a beer-like beverage with less than 67% malt content.” (Quote taken from the Wikipedia page on Happoshu, which I will link to in the comments).

[findingflamingos]

You can find me on Mastadon, Instagram, Webtoon, and now here on tumblr! Follow me on all the things or none of the things!

[sometimeslondon]

The Market Porter pub in Borough Market

Many trips to this pub over the years but, of course, you can never have too many!

[brighteststar707]

Fic request for Jumin and White Chocolate for @altaluneslair!

the direction I'd like it to go in is having a date with him for the whole day in cheap and commoner places without travelling by his car~ So, the date may go: travelling by public transport, eating street foods in the market, playing in arcade game center, dining in small gopchang restaurant, attaching love padlocks in Namsan Tower, just strolling around somewhere, or etc.

I'll be honest, I spent a long time watching Seoul vlogs and reading travel pages to write this fic 😅 I tried to get the details and setting right but my skills are limited by the fact that I've never visited Seoul or done any of these things.

That being said, I like how this fic turned out. It's nothing like anything else I've written for Jumin and it was a lot of fun to research and write. I hope you enjoy!

✧ White Chocolate ~ Going on a Date

Jumin and his wife stand side-by-side at a subway station, looking for all the world like any other commuters. Since they arrived at their station, she has been talking to him excitedly about how well-connected they are, that her commute used to be so much longer before she moved into the penthouse. Jumin listens to her talking, content for any information she gives him about her life before. The idea of doing this several times a day is something he can’t imagine. Sometimes, he forgets how different her life used to be, how much has changed for her since marrying him.

The idea for today’s date had started as a simple conversation over dinner just this week. He had stayed back at the office later than usual, so to make it up to her he called in the chef to make them a nice dinner to share when he got home. Over dinner, after talking about their day, their discussion had moved to weekend plans.

“How do you feel about visiting the vineyard? The weather is supposed to be lovely this weekend, we can just relax."

She had nodded slowly, as if in a daze, then her face broke into a good-natured laugh. He looked at her, perplexed.

“Sorry, that sounds wonderful! I didn’t mean to laugh, it’s just that hearing that out loud… it’s still a little bit surreal. Going to the vineyard for the weekend as if it was as easy as crossing town.”

“Probably easier, we wouldn’t have to deal with traffic,” Jumin replies.

“Thank goodness for the plane.”

“So, what would you have us do on our day off?”

“Well, I used to keep a list on my phone of places to go and things to do when I had time off in the city. I haven’t gone through it in a while, but I’d probably have picked some things from there?”

He tilts his head to the side inquisitively. “Like what?”

“Oh, things like trying out new food stalls at the market or playing in the arcade.”

That was what got his attention. He always found himself fascinated by things so common to the everyday person.

“Well, why don’t we do some things from your list? The vineyard can wait until next week.”

And just like that, the idea for their ‘commoner date’ was born. She managed to get him to agree that they’d go out like she used to before, no personal driver, no security team following them (though just a call away and monitoring their locations at all times), no fancy restaurants or exclusive events. She instead took the time to plan out a full day of activities she would have done on a date if she weren’t married to Jumin Han.

Jumin, of course, wasn’t allowed to know about any of them until the day of their date itself.

The subway arrives right on time, and he follows her close behind as they step on. They find a single free seat, and  Jumin automatically stands aside to offer it to her, but she hesitates.

“I admire your chivalry, love, but are you sure you don’t want to sit?”

“Of course I am.”

She doesn’t look convinced.

“Are you doubting my ability to stand?”

“Of course not! If you’re sure, then I’ll take it, thank you.”

She sits down and watches as he stands resolutely in front of her and holds on to the bar (after just a second's hesitation at the idea of the germs). It’s not a bad sight. She convinced him to swap out his usual suits for something more casual and comfortable, so today he’s dressed in black simple trousers and a linen white shirt. His hair is less styled than usual and is floppy and soft over his head instead of combed neatly.

Perhaps she was wrong to worry. He’ll be fine.  

The subway doors shut and it pulls out of the station. The people have crowded closer around each other, and Jumin stands stiffly. The momentum of the train moving makes him wobble dangerously and he receives some dirty looks from the passengers around him.

 “Jumin, I’ll ask you one more time.”

“…Perhaps I should take the seat.”

She slips out of the seat and he sinks into it ungracefully. She stands up opposite him, holding on to the bar a lot more steadily than Jumin was a minute ago. He huffs at the sweet smile she flashes him.

She keeps a mental note of the stops they’re passing and her eyes linger Jumin as he people watches. He has spent so much of his life kept at a distance from people, and she has noticed that he enjoys any opportunity he gets to watch people going about their lives. It’s one of the reasons he likes the charity parties so much, for the wide variety of people he gets to meet.

Finally, they reach their stop and join the crowd of people stepping out and onto the platform.

“So, are you going to tell me what you have planned yet?”

“Well, first of all, I thought I’d bring you out for some of my favourite street food. We can't spend a day out without lunch.”

The entrance to the market is only a few minutes away from the subway exit (and Jumin is starting to understand her earlier excitement at their central location). Entering the market feels like entering another world. Garlands are strung from the ceiling, and the walls are lined with food stalls. It’s almost overwhelming, but he can’t stop looking around.  

Of course, he has known about the food markets in the city for a long time, heard his employees talking about them between themselves and even recommended them to clients looking to experience the city. However, he has never had the chance (or reason) to visit one himself.

It's full of people: groups of friends chattering while in line for food, people clustered around tables and conversing with the salespeople. She doesn’t let go of his hand as she leads him down the line of food stalls and stops at a specific one.

“Oh, Jumin, you have to try this!”

It’s a pancake, by the looks of it, fried in oil. She orders them one each and bring them to the table by the stall. He sits down next to her and she pushes the little aluminium dish towards him to taste.

He takes a hesitant bite and tries to ignore her gaze on him as she waits for his reaction. He concentrates on the pancake instead. It’s crispy and flavourful, and probably has got more oil in it than anything he has eaten recently. It’s delicious, and he tells her as much.

She smiles, satisfied, and starts eating her own pancake. They chat, and he asks her about visiting the market and her favourite foods. As he listens to her speak, he slowly grows less conscious of all the people surrounding him. He isn’t used to being alone – without security – in crowds like this. But despite his face being plastered on magazines and tabloids frequently, it seems like nobody here has recognized him. He even starts to relax a little bit. Clearly, nobody is expecting to see Jumin Han and his wife in the middle of a busy food market in the city.

When they both finish, they get up from the table and keep walking around the market. They stop at one more stall for drinks and keep walking, cups in hand.  

When they leave the market, Jumin is full and content, even excited for their next activity.

“So,” he says, “Are we taking another subway?”

“Nope! This time we’re taking a little walk to our destination.”

And so they do. Hand in hand, they walk down the street. Jumin likes the anonymity being in a crowd of people lends him, likes the security that her hand gives him at the same time.  

His first reaction at the arcade is a sort of shock. It’s dark, full of neon colours and loud noises coming from the machines. It’s overwhelming, to say the least.

They linger in the middle as she surveys the array of games she has to choose from. Jumin stands close to her, eyeing the machines warily. They’re loud and bright, and he isn’t sure what to make of them. Sure, he plays video games at home sometimes (a secret that’s well-kept from the RFA members), but surely this is different. For one thing, his games are not this loud.  

She spots a machine, and as Jumin follows her gaze, he starts to laugh. It’s a car racing game, complete with a steering wheel and gears. He knows what she’s thinking without her having to say anything.

“Come here, Jumin, I want to test out something.”

She ushers him over to the seat, instructs him to get ready to race, and puts a coin in the slot. He sets off, jerking the wheel back and forth with more force than she'd expect from such a machine. She stands behind him so she can watch the screen and cheer him on. For a second, it looks like he’s doing pretty well. That is, before the car slams into the barriers and he gets overtaken by the rest of the racers.  

Jumin doesn’t even wince.

“You’re going too fast to control the car, slow down!”

“The objective of a race is to be the fastest.”

“Yes, but you cannot be the fastest if you keep getting stuck.”

He finishes the race in last place, and she is reminded once again to never let him behind the wheel of a car.

From there, they move on to a few rounds of air hockey (which she ends up winning, despite his best efforts), then a round each on a platformer game (where Jumin actually gets a high score). On their way out, Jumin gets distracted by a little soft toy in one of the claw machines that looks a lot like Elizabeth the Third and insists on trying to win her.

After going through half of their coins, she decides to take over and try her luck. Jumin hovers over her shoulder, giving her instructions and encouragement. After going through nearly the rest of the coins, she gets lucky and catches the little cat toy. She takes it out of the slot and presents it to him like it’s an expensive piece of jewellery.

He holds it gently in his hands, admiring the little toy.

“We’ve freed you now, don’t worry. Just wait until you meet Elizabeth. She’ll love you.”

When they finally leave the arcade, his ears are ringing and the light outside feels too bright. He isn’t sure how Yoosung and Seven manage to visit so often without getting headaches, but he has started to see the appeal of the occasional visit.

He looks to his wife, who is looking out at the street expectantly. He still has no idea what she has planned for the rest of their day. Before he can ask her what she’s looking for, a taxi pulls up to the pavement and she walks towards it to say something to the driver.

“This is for us, Jumin, get in!” She must have ordered the cab when he was busy at the claw machine.

“Isn’t this cheating?” He asks after slipping into the backseat.

“Well, let’s call it a grey area. It’s getting close to rush hour and I don’t think that’s an experience you’re missing out on.”

He agrees.

She refuses to tell him where they’re going next, so he can only guess by trying to identify the streets they’re passing. Luckily for him, their next destination is one he recognizes.

They step out of the taxi and find themselves at the Namsan Tower cable car station. This is another city landmark he has often recommended to business partners, and one he often hears about from others.

He already knows he’s going to like this part of their date. They buy their tickets and wait for their turn to board (he prefers this to the subway). Once they've boarded their cabin, he holds onto one of the railings and she wraps her arms around him for support. He puts his arm over her shoulders and holds her close as they watch the city grow smaller and smaller from the windows.

It's definitely better than the subway.

The sun has started to set by the time they reach one of the viewing platforms. The city stretches out beneath them, but the view is different to the kind Jumin sees from his office. At work, it sometimes feels like he can reach out and touch the city with his fingertips. Even worse, sometimes it feels like the city below is reaching up for him to pull him down to them. As much as he loves his job, the people it sometimes brings to him are the kind who would do anything for a taste of his world. They both know that better than others.

From over here though, he feels untouchable. It’s calming, to have it at a distance for once, instead of being in its centre.  

“I have one more surprise for you, Darling.”

She wriggles free from his arms and starts rooting through her bag. She finally pulls out a padlock. It has their initials engraved on it, and under it a small inscription.

He takes it from her hands and examines it carefully.

“You had this made?”

“I had it engraved for us on short notice. I thought we could do one better than the ones the souvenir shop offers.”

He chuckles. "It's perfect."

They take their time looking for the perfect place to hang it. Walking around the perimeter of the viewing platform, stopping to admire the view as the sun slowly sets, then finally settling on a place.

It’s on the outside of a railing, on top of layers of other locks (a hundred other promises that were made before them) that they choose to fix theirs. They close it together, hands over hands, and then take a second to admire it.

The sun has almost set, but in the soft light, they can still make out the little engraved inscription.

Dedicated to old sunsets and new experiences, I'd follow you anywhere

[wolfman-al]

A beer advent calendar. 24 doors, each with a delicious bavarian beer behind it.

[irritablepoe]

i couldn't care less about carnival.

[ynwa4eva]

Wait but do they sell the classic items/food/drinks at uk german christmas markets?

[dandyads]

Schlitz, 1960