Posts are too popular? Worry not. Consider your notifications covered.
Sound familiar?
Broken the internet with a post? We love that for you. What we love a little less is the barrage of likes and reblogs you have probably received. This can be a little intense. A bit much. Stressful, even. And unnecessarily so.
If your post has gone stratospheric, but you don’t want to completely mute notifications for it, we are working on something that might just help. We are experimenting with grouping your push notifications from anyone you don’t follow into neat, occasional summaries. This will roll out to a small number of you, first as an A/B test, for a limited time.
Why are we doing this?
We hope to steady, streamline, and calm your Tumblr experience when you’re grappling with overwhelming notifications from a popular post or reblog. The goal here is to reduce overload so you can receive the notifications you care about the most—while keeping up to speed with everything else.
In July, you may remember that we turned on post-level muting on the web. We also extended muting to affect your activity feed, as well as your push notifications. This feature is the next step in managing notification overload—one that will make your devices a little more peaceful and, hopefully, work a little more proactively against the problem.
Before and after:
Feedback?
We’re all ears. Let us know what you think in the replies—we would love to hear from you. And we will be back in touch with updates on this test in the near future.