#womeninadvertising

[clevertizeadvertisingagency]

Advertising and Branding Agency in Bangalore | Clevertize

🌸Happy International Women's Day to all the phenomenal women! 🌟

We celebrate your brilliance, your strength, and your endless contributions to making our world a better place. 💪

✨ Watch our video to see how our #CLeverClan acknowledges and appreciates the remarkable learnings from the women in our lives. 🎥 🌸

Visit us: https://clevertize.com/

[kmainenti]

Another piece of my large drawing coming to life @thebodyshop . . . . . #dropsofyouth #youth #serum #drawing #graphite #beauty #womeninadvertising #eyedropper #feminine #beautyrituals #wip #artist #artiststudio #commission #concentrate #marketing #typography #packaging #stilllife #realism #photorealism (at Spaceworks)

[debraruh]

Proud of my #talented and #brilliant friend KR Liu with Amazon she will be speaking for Fast Company about #Innovation, #Inclusion and #Accessibility learn more at https://events.fastcompany.com/innovationfestival19/speakers #disabilityemployment #deaf #disabilityrights #sdgsimpact #brands #socialgood #corporations #SDGs #women #womenempowered #womeninTech #womeninadvertising @kr_liu https://www.instagram.com/p/B3-xiZ-lQYR/?igshid=n3mfzrrgeaw9

[floridahomeoftheday]

Raquel Welch ad for weight gain product, 1965. #raquelwekch, #vintageads, #womeninadvertising, #1960s, #ILoveFlorida,#realestate, #florida, #FLoridaHomes, #FloridaRealEstate, #HomeoftheDay, #photooftheday, #beautiful, #happy, #picoftheday, #life, #style, #amazing, #Sarasota, #photography, #photo, #Bradentonrealestate, #Usdamortgages, #HistoricFlorida, #VintageFlorida, #creditscire,’ #FloridaMortgageBroker, #Homeloans, #LoanOfficer, #Sarasota, #SarasotaFlorida, #FirstTimeHomebuyers, #Mortgages.       https://www.instagram.com/florida.home.of.the.day/p/BxF8-usA8XY/?utm_source=ig_tumblr_share&igshid=m9fc6hewj80k

[trascapades]

👏🏿🎙#ArtIsAWeapon Today @srl_nyc Presents "People on Purpose" with #author #voiceactor #creativeforce #ThembisaMshaka @officiallipgame in conversation with host @mamasoulnyc - 4PM at @lamaisondartny in #Harlem. Tickets: www.srlnyc.com/events ____________________ Reposted from @srl_nyc - We only get one life... How do we want to live it? MamaSoul and SRL present PEOPLE ON PURPOSE PEOPLE ON PURPOSE is a conversation series with creative arts industry professionals who are LIVING and WORKING on purpose. From either an external force or internal urge they have answered the call to LIVE THEIR BEST LIFE! PEOPLE ON PURPOSE host Monica "MamaSoul" Williamson gets it poppin' with Thembisa Mshaka, filmmaker, voice actor, author of "Put Your Dreams First: Handle Your [Entertainment] Business" (Business Plus, Hachette Book Group). A career that has spanned decades and from the west to east coasts, Ms. Mshaka is a lover of words and has aptly used them to craft corporate marketing campaigns for BET Networks, and advertising copy for SONY Music Entertainment, and rap editor for music industry trade publication Gavin Report. Plus Ms. Mshaka is a serious lip gloss enthusiast and creator of LipgameLIVE. #BlackCreatives #Passion #Purpose #CreativeArts #peopleonpurpose #thembisa25 #lipgamelive #womenauthors #womeninmedia #womeninadvertising #womeninmusic #womeninhip #lamaisondart #TraScapades #ArtIsAWeapon (at La Maison d'Art) https://www.instagram.com/p/Bt8l4ZKF-OM/?utm_source=ig_tumblr_share&igshid=14di80xxdnpx9

[thebestphotographersintheworld]

New cosmetics work from @cblackburnephoto ! ... #mergeleftphotographers #stilllife #womeninadvertising #stilllifephotography #cosmetics #beautyproducts #lipstick #ysl

[heidireiss-blog]

In the book, Soap, Sex, and Cigarettes: A Cultural History of American Advertising, Juliann Sivulka charts the timeline of advertising and the industry’s reflective and influential capabilities within American life. Chapter 8, “1975-1990 From Positioning to Image Building”, details the rise of advertising agencies and changes in the US economy as a result, paying close attention to how demands of the agencies by clients changed. Sivulka explains the term positioning through the lens of various actors in the industry at the time while showing how positioning choices differed based on what the product did and who would consume it. A Pepsi campaign is used as an example of a specific type of competitive positioning in which the company conducted blind taste tests that concluded consumers enjoy Pepsi more than Coca-Cola. They used this strategy to create content marketing against their competitor while Coca-Cola did the same back. I find this particular example in history interesting as similar advertising strategies persist today but through different and additional outlets. This article includes a series of examples in which campaigning against competition proves prominent while also providing insight into when certain strategies are appropriate and when they are not. One modern example of this form of positioning is the fast food chain Wendy’s creative and ruthless attacks on McDonalds via Twitter. As observed in Photo 1, Wendy’s tweeted an aggressive message denigrating McDonald’s for their use of frozen beef. In a viral response, an average twitter user added an edited GIF indicating Wendy dunking over Ronald McDonald to display dominance. Believe it or not, this social media interaction is a form of advertising in the modern age that still uses the competitive positioning of the advertising age Sivulka speaks to in Chapter 8.  It is interesting how advertising has changed so much to not only include social media, an interactive platform, as a way to advertise but the strategy also uses the average media user to contribute to the brands advertising goals. The lay person that reacted to the Wendy’s tweet actually helps the brands messaging by circulating through twitter culture a GIF indicating Wendy’s dominance over McDonalds.

Photo #1 : Source

Chapter 9 in Soap, Sex, and Cigarettes, focuses on the world of advertising as it has stood more recently as well projections for the future of the industry. She notes how all the changes that happened to the world prior to now have influenced the economy, culture and politics of society while inadvertently changing the way people engage with commerce. With that perspective in mind, Sivulka dives into how globalization and technology has changed the advertising landscaping and also makes a point to discuss the role of women in advertising. This particular piece was interesting to me as it explained how certain products like beer and cleaning materials have dramatically changed marketing tactics towards women with the intention that the women mindset was changing to take on less men-dependent personalities and identifying as consumers of traditionally men products. Although the shifts are prevalent to an extent, I think that the reverse stereotyping of that ideal still remains today. This article explains how the representation within the population of content creator and within the actual content is a persistent problem today with significant aspects failing women. Similarly, Sivulka notes that advertising is still behind the times in regards to race. Racist ads stereotyping certain ethnicities plagued the 90’s and still find their place on occasion today. For example, a recent PopChips advertisement featured Ashton Kutcher as an Indian with brown face. I think how this differs from the racist advertising Sivulka notes from the 90’s is now the use of white people to take on the forms or attitudes, or in other words, culturally appropriate, non-white races. In general, an analysis of the history of advertising with eras that mold to the features of the time, has proven to possess the power to shape what we think, feel, and want while we engage in consumerism.

Photo #2: Source

[susanjoy]

I've been thinking a lot about women's representation in advertising and fashion imagery. Who remembers the Charlie girl? ⠀ The Charlie Girl was the ultimate Independent Woman - happy, confident, free and going places. Smart marketing from Revlon. Launched in 1973, by 1977 Charlie was the no. 1 fragrance in the world with sales over 1 billion dollars. ⠀ Shelley Hack for Charlie, 1977⠀ ⠀ #charlie #charliegirl #shelleyhack #perfume #vintageadvertising #Independentwoman #womeninadvertising #womennotobjects #inspiration #maisonswan https://www.instagram.com/p/BpDQkPdlHHX/?utm_source=ig_tumblr_share&igshid=1f0zkvfp94eto

[j9nav-blog]

It’s got worse because everyone thinks it’s got better

(Klein, 2000: 19)

This is what Debby Klein remarked when asked her opinion of the state of advertising in the UK in regards to the progress that women may or may not have achieved over the past ten years. The female consensus on the industry when surveyed felt that women needed better representation at management and executive level, while less than half of the men surveyed felt that something needed to change (ibid.).

Sources:

GREGORY, M.R. (2009) ‘Inside the locker room: male homosociability in the advertising industry.’ Gender, Work & Organization, 16 (3). p. 323-347.

KLEIN, D. (2000) Women in Advertising — Ten Years On. London: IPA.

[urbansocialista]

Just a few thoughts on the advertising industry. #equalpay #haveherback #womeninmedia #womeninadvertising via Instagram https://ift.tt/2HcJF5v

[bites-kms]

After 147 days, 4 continents, 7 houses, 110 kg of packing, and 28.622kms TODAY is the first day I officially finish my moving: the longest, hardest, most challenging and at the same time one of the most rewarding choices I've made in my life. Thank you for all the friendly faces that joined me for this epic and crazy ride. NYC, it's you and me now ❤️🍸🥂#challenge #challengeaccepted #moving #packing #change #new #beginings #love #friends #smile #heavy #packlight #nyc #brooklin #adlife #orchidcreation #orchid #flower #bloom #rise #thrive #womenpower #womeninadvertising #creative #potd #design #passion #friends #family #city (en Brooklyn Bridge)

[kmainenti]

New work with gold leafing on vintage advertisements from @time magazine thanks to @john.richey and @katierose137 . . . . . @paintguide @art_seeking @taxcollection @love.watts #vintage #advertisements #goldleaf #bras #corset #angel #flying #womeninadvertising #gold #ad #workonpaper #art #newwork #metoo #feminist #brooklynart #feministart #womenartists (at Spaceworks)

[bobbeliastyle]

Women in Advertising Advertising for online publicity, today plays an important media role, with production costs almost one-tenth or even lesser, and audience attention always in a look out for variety, Women in Advertising once again play a lead. Our mind set is designed to grab a view of a sexy woman in an ad than any thing else #advertising #sexyadvertising #womeninadvertising #sexyads #sexyphotos #fashion #style #womenstyle #beautifulview #beautifulwomen #beautifulads #monday

[thebestphotographersintheworld]

@cblackburnephoto you're a star!! ... #mergeleftphotographers #stilllifephotography #drippingingold #babyyoureastar #womeninadvertising #stilllife

[creativeequals-blog]

Masaya Nakade ECD of AKQA has produced nothing but award-winning work for Nike. He oversees Nike Women, shaping work based on from true insight and digital innovation. Over five years, he's created a full-service platform. @MasayaNakade

[archivistariel]

Advertising the vagina. Running out of body parts! #jerrydellafemina #womeninadvertising #1970s #bookstagram #fromthosewonderfulfolkswhogaveyoupearlharbor