creativeequals-blog

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Sarah Watson, Global Strategy Officer, BBH, New York, Ambassador of ‘See It, Be It’, 2016. 

Reflecting on our phenomenal week with See It Be it 2016 I will agitate to get other festivals and networking/thought leadership events use their powers to give the new generation access to power and ideas. It changes lives! Thanks team for letting me be your ambassador!

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We always look to have a diversity and equality in brilliance whenever we stage an event Paul Kenp-Robertson @contagious @contagiouspaul

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I’ll take on young female interns this year and make sure they get on the first run of the ladder.  David Buonaguidi, Chief Creative Officer, Crispin Porter + Bogusky @hackneydave 

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I’ll take on young female interns this year and make sure they get on the first run of the ladder.  David Buonaguidi, Chief Creative Officer, Crispin Porter + Bogusky @hackneydave 

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I’ll take on young female interns this year and make sure they get on the first run of the ladder.  David Buonaguidi, Chief Creative Officer, Crispin Porter + Bogusky @hackneydave 

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I pledge to find 5 women in creative tech and make them visible. #seeitbeitdoit @vicsbuchanan

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CREATING ADVERTISING MORE WOMEN (AND MEN) BUY

The fact is 70% of women feel ‘alienated’ by advertising, yet 85% of all household purchasing decisions are made by women. So how do we turn these numbers around and create more effective advertising for this powerful female audience? And, since advertising should reflect contemporary culture, how could adland drive a male culture revolution?

We will be serving Prosecco and light refreshments. All proceeds will go to creating more Creative Equals scholarships for young women from diverse backgrounds.

TUE, 14th June at 6.30-9pm

RazorFish London  Elsley Court, 20-22 Great Titchfield Street,  London, W1W 8BE, United Kingdom  +44 20 7907 4545 

Get your ticket here

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Simon Richings - Executive Creative Director, AnalogFolk, is an award-winning creative (Clios, NMA effectives, Cannes Lion - the list is endless) who has piloted the Creative Equals’ programme. He's a feminist, father of a daughter and passionate about creating a more gender diverse world on the creative floor and in adland. He believes the male culture revolution is now. @sirich

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Rachel Pashley - is global brand planning partner, at JWT, where her ground-breaking team specialise in the power of ‘Female Capital’. Her recent work has identified 20 new ‘tribes’ of consumers and her series on contemporary female culture ‘Her Story’, was aired on the BBC. She's a strategist, feminist and hugely influential thought-leader, writing for Campaign, The Drum and other magazines. @RachelP21

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Laura Jordan Bambach - ex-D&AD president, co-founder of SheSays, creative partner of award-winning agency, Mr President (one of the pioneer Creative Equals’ partners), co-founder of Cannt, Glass Lions judge, co-founder of the Great British Diversity Experiment and more, barely needs an introduction. She is a creative powerhouse and one of the industry’s luminaries. Laura brings a view on creative that shatters stereotypes from across the globe. @laurajaybee

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Eloise Smith - Executive Creative Director, MullenLowe Profero was once an Olympian fencer, but her advertising experience spans digital, integrated and advertising agencies, from start-ups to agency networks. She believes the advertising industry is failing to progress women’s identities – and it’s not just a feminist issue, but a business issue. @itsmeEloise

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Hayley Mills is a Strategy Manager at OMD International. She is committed to making sure equality is not just a talking point but also a reality. She recently featured as a panellist for CANNT Find Them, writes on the subject and champions making sure representation is diverse within agencies – and the work they produce. 

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Masaya Nakade ECD of AKQA has produced nothing but award-winning work for Nike. He oversees Nike Women, shaping work based on from true insight and digital innovation. Over five years, he's created a full-service platform. @MasayaNakade

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Creative Equals - is the gender diversity kitemark of the creative industry. We aim to provide more pathways to success for female creatives by working with directly with industry, recruitment, and agencies. Our ambition over 2016 is to train, sponsor and champion female creative talent in agencies all the way to the top. @creativeequal 

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Sponsored by Razorfish

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Creative Equals is proud to be partnered with:

Our partners: Grey London, Mr. President, AnalogFolk, R/GA, DigitasLBi

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Our sponsor:

Kinetic is the global leader in contextually connecting and activating audiences on the move. We use insights, driven by data and technology, to understand the entire consumer journey, and we infuse these insights into everything we do to create innovative, relevant experiences that drive people to take action. We are hugely proud to support diversity and equality in the media and creative industries.