#why need an agency for marketing

[your-jellyfish-senpai]

Losing my mind a little this week it's fine

[aurumacadicus]

In before I start seeing people bitching about rainbow capitalism MY favorite rainbow capitalism story is about Subaru. Yes the Japanese car company.

In the nineties, they were struggling. They were competing with a dozen other companies targeting the main demographic at the time: white men ages 18-35, especially after a failed luxury car launch with a new ad agency. “What we need is to focus on niche demographics,” they decided, and then focused on people who enjoyed the outdoors. The Subaru was excellent at driving on dirt roads that many other vehicles couldn’t at the time, so it was perfect for all those off-road campers; they started making all-wheel drive standard in all their cars to help with that. And the people who wanted cars to go do outdoor stuff? Lesbians.

Okay. Of course it wasn’t only lesbians buying Subarus. They’re on the list with educators, health-care professionals, and IT people. But the point is, this Japanese car company interviewed this strange demographic (single, female head of household) and realized one important factor: They were lesbians. They liked to be able to use the cars to go do outdoorsy stuff, and they liked that they could use the cars to haul stuff rather than a big truck or van. Subaru had a choice to make then. They had four other demographics they could market to, after all--the educators, the health-care professionals, IT professionals, and straight outdoorsy couples. Their company didn’t hinge on this one “problematic” demographic.

And they decided “fuck it,” and marketed to lesbians anyway. This included offering benefits to American gay and lesbian employees for their domestic partners, so it didn’t look like a cash grab. (This was not a problem. They already offered those in Canada.)

Yes, there was some backlash. They got letters from a grassroots group accusing them of promoting homosexuality, and every letter said they’d no longer be buying from Subaru. “You didn’t buy from us before, either,” Subaru realized, and ignored them. It helped that the team really cared about the plan, and that they had many straight allies to back them up. There was also some initial backlash when Subaru hired women to play a lesbian couple in the commercial, but they quickly found that lesbians preferred more subtlety; “XENA LVR” on a license plate, or bumper stickers with the names of popular LGBTQ+ destinations, or taglines of “Get out. Stay out.” that could be used for the outdoors--or the closet.

Subaru said “We see you. We support you.” They sponsored Pride parades and partnered with Rainbow Card and hired Martina Navratilova as spokeswoman. They put their money where their mouth is and went into it whole hog. In a time where companies did not want to take our money, Subaru said, “Why not? They’re people who drive.” And that was groundbreaking.

[gyancareer]

gyancareer

[ozzgin]

Yandere! Demon x Gloomy! Reader

As much as you'd like to spend the rest of your life secluded away from the world, you need money. Conveniently enough, a new detective agency in town is hiring, and the salary is ridiculously good. The catch? Oh, you'll see once you sign the contract right...here. Congratulations! You've sealed a lifetime bond with their one and only employee, a demon from the depths of Hell!

Content: female reader, monster romance, dark humor, perverted goat demon yandere, based on ‘Yondemasuyo, Azazel-San’

[Part 2] [Monster masterlist]

There’s still enough time to go back, you think. It’s loud and crowded and you’d rather be home. The temptation is beginning to creep its tendrils over your mind, so you quickly pull out your phone and check your bank account. The numbers remind you why you’re here in the first place: if you don’t get a job soon, you’ll run out of savings.

Come on, it can’t be that bad. In fact, it’s the best offer you’ve ever laid your eyes on. Minimal interaction with humans, short hours, and absurdly good pay. A new detective agency opened in your town and they’re looking for an assistant. A regular person would most likely be put off by such shady circumstances. There must be a catch, but you couldn’t care less either way. What are they going to do, kill you? Sell your organs on the black market? They’d spare you the time to plan your own demise.

You climb the stairs and knock on the door. A deep voice tells you to enter, and you sheepishly make your entrance. The office is rather small and somewhat cramped, with stacks of papers scattered over the floor. Behind the desk sits a man – maybe in his thirties? – with messy black hair, sunken eyes, and an irked expression. Is this the detective? He looks like an angry thug. Not that you’re one to judge, given your overall gloomy aura that deters passersby with ease.

“Yes?” he asks curtly, not even looking up from his book.

“I’m here for the job offer. The assistant role?”

“Ah, yeah. Completely forgot about that.” He rummages through his drawer and pulls out a sheet of paper, slapping it on the desk. “Here’s the details. Same as in the ad. Here’s where you sign. Do you have questions?”

“Hmm, I guess not.” You hum, indifferent, and scribble your name.

The man finally glances at you, faint intrigue on his face.

“This went unexpectedly smoothly. What if it was a scam?”

“Then what?” You stare him in the eye with a flaccid smile. “There’s nothing to take from me. If it is a scam indeed, you’ll be the one disappointed in the end.”

His eyes narrow in an eerie grin, and he stands up.

“Perfect match.”

“Excuse me?”

He walks towards a secondary room and waits for you to follow him. Once you’ve joined, he turns on the lights, and you immediately notice a strange seal painted on the floor: Geometric symbols resembling a pentagram, surrounded by words in a language you don’t understand. You’re carefully observing the strange sight, so entranced that you don’t sense the detective lifting your hand and casually piercing your finger with a small scalpel.

Before you can react to the sudden attack, he presses your hand onto the contract you’d signed earlier. You wince in pain and swiftly pull your hand away, glaring at the man.

“What the hell do you think you’re doing?” you demand angrily.

“I thought I’d already introduce you to the main tool we use to solve our cases.”

The sigil on the ground begins to glow and the edges move in a circular motion. A black ooze erupts from the center, rapidly expanding outwards. You glue yourself to the wall for safety, unsure of what is happening.

A clawed hand emerges from the cursed muck, grabbing onto the edges for support. Within seconds, a creature crawls its way out. A humanoid figure with curled horns and long locks, its body ending with goat hooves instead of legs, stands up and stretches before your terrified self. You tighten your jaw in anticipation.

“You always summon me during my best naps, damn it!” the demon barks.

The detective approaches the monster, completely unconcerned, and slaps its horns nonchalantly, earning a groan from the demon.

“Skip the unnecessary whining. This is our new assistant and your owner as of now.” He explains, dangling the contract before the horned creature and pointing a finger in your direction.

“The fuck? You said you’d end the deal if I completed that mission. You lied to me, you-!” the beast finally notices your presence and abruptly stops. “Well then, what do we have here?”

A wide, perverted smile replaces his frown, sharp fangs glistening with malice.

“Aren’t you a miserable one! You reek of apathy”, the demon exclaims, clacking his hooves in your direction. “Boy oh boy, I could just eat you up! Tell me your name.”

You open your mouth, but no sound comes out. You wonder if this is some bizarre dream after all. The demon clamps your lips back shut.

“Tempting offer, but I don’t need head right now. Save the gesture for later, alright? Let’s try again: Name!”

Your brows furrow in disbelief at his crass insolence.

“I-it’s (Y/N).” you finally manage to blurt out.

He strokes your head lovingly, as if he’s praising some house pet.

“Good girl. You can call me Zzy.”

For a moment, you completely forgot about the detective being in the same room. He places the demon under a firm hold and shoves him away from you, then hands you a thick, leathered book.

“This is his grimoire. Read it once you’re home. First day is tomorrow unless you need more time.”

“Tomorrow is fine”, you answer in a daze, fumbling to find the exit and ignoring the horned monster waving at you enthusiastically.

You’re lying in bed, still a little shaken from the events you witnessed earlier today. A detective agency that uses a demon to solve matters, and you’ve just been coerced into selling your soul for a lifetime bond with him. You sigh in exhaustion. At least the pay is good, you tell yourself as you trace your fingers over the old text of the grimoire:

“Great President of Hell, ruling three legions of demons. Brings insanity or great sorrow to any person the conjurer wishes. Feeds on sadness and fear. Causes people to end their life.”

Hard to believe that depraved buffoon holds such power. Although it does explain, at least, why the detective was eager to use you as a replacement. Or why the demon showed such intense interest.

“Who’s a buffoon?”

The voice is so close that you feel its hot breath on your ear. You scream and jump back in panic, tumbling out of the bed and scrambling onto the floor. You rub your eyes just to make sure: the half-goat creature is lounging under your sheets, gazing at you with a bored expression.

“Christ! I thought you’re not allowed to leave the office?” you inquire, baffled.

“That’s why I snuck this in your pocket!” he says as he procures a small coin. “I can track down cursed items. Hehe~”

As if remembering a vital detail, he throws himself up and joins you on the ground:

“Oh, but don’t tell Mr. Detective about it, or he’ll feed me to the dogs. It’s our secret.” he pleads, hands put together in a praying gesture.

“What are you even doing here?”

“I figured it’d be useful if we got to know each other as soon as possible, seeing as we’ll be working together from now on.”

“And it couldn’t wait until tomorrow?”

“Well…I also got really horny thinking of you and decided to just visit instead. How about a quick fuck?”

“Absolutely not. Eat a raw potato or something.”

“Don’t be like that! At least let me touch your boobs. Help a partner out, eh?”

Perhaps being scammed was not the worst-case scenario. You slap the demon’s groping fingers away and return to your previous spot in bed. It will be a long night.

[skytrust9]

Why Your Business Needs a Social Media Marketing Agency

Why Your Business Needs a Social Media Marketing Agency

In today's world, social media has become an integral part of our lives. From connecting with friends and family to shopping and entertainment, social media has taken over almost every aspect of our lives. As a result, businesses have also started to recognize the power of social media in promoting their products and services.

This is where a social media marketing agency comes into play. Skytrust is a company that specializes in managing, creating, and optimizing social media profiles for businesses. They are experts in Social Media Management, Social Media Optimization, and can help businesses of all sizes to increase their online presence and improve their brand image.

Social Media Management Company

Social media management involves creating and curating content, posting it on social media platforms, and engaging with followers. A Social Media Management Company can help businesses to manage their social media profiles effectively by creating a content strategy that aligns with their brand and marketing goals. They can also provide analytics to measure the success of each social media campaign.

Social Media Optimization

Social Media Optimization is the process of optimizing social media profiles to improve their visibility and search engine ranking. A Social Media Marketing Agency can optimize a business's social media profiles by using relevant keywords, including backlinks to their website, and optimizing their social media profiles for mobile users. They can also create engaging and shareable content to increase engagement and drive more traffic to their website.

Benefits of Hiring a Social Media Marketing Agency

Saves time and effort

Managing social media profiles can be time-consuming, especially for small businesses with limited resources. A social media marketing agency can handle all aspects of social media management and optimization, freeing up businesses to focus on other important aspects of their business.

Access to expertise

Skytrust is an expert in their field, with years of experience managing social media profiles for businesses of all sizes. They have a deep understanding of the latest trends and best practices in social media marketing, which they can use to create effective campaigns that deliver results.

Cost-effective

Hiring a social media marketing agency can be cost-effective compared to hiring an in-house social media manager. Businesses can save money on employee benefits and salaries, as well as the cost of investing in social media management tools and software.

Conclusion

In today's digital age, having a strong social media presence is essential for businesses of all sizes. SkyTrust can help businesses to achieve their social media goals by providing expert social media management and optimization services. By outsourcing their social media management to a professional agency, businesses can save time and money, while also improving their online visibility and brand image.

[skytrust8]

Why Your Business Needs a Social Media Marketing Agency

Why Your Business Needs a Social Media Marketing Agency

In today's world, social media has become an integral part of our lives. From connecting with friends and family to shopping and entertainment, social media has taken over almost every aspect of our lives. As a result, businesses have also started to recognize the power of social media in promoting their products and services.

This is where a social media marketing agency comes into play. Skytrust is a company that specializes in managing, creating, and optimizing social media profiles for businesses. They are experts in Social Media Management, Social Media Optimization, and can help businesses of all sizes to increase their online presence and improve their brand image.

Social Media Management Company

Social media management involves creating and curating content, posting it on social media platforms, and engaging with followers. A Social Media Management Company can help businesses to manage their social media profiles effectively by creating a content strategy that aligns with their brand and marketing goals. They can also provide analytics to measure the success of each social media campaign.

Social Media Optimization

Social Media Optimization is the process of optimizing social media profiles to improve their visibility and search engine ranking. A Social Media Marketing Agency can optimize a business's social media profiles by using relevant keywords, including backlinks to their website, and optimizing their social media profiles for mobile users. They can also create engaging and shareable content to increase engagement and drive more traffic to their website.

Benefits of Hiring a Social Media Marketing Agency

Saves time and effort

Managing social media profiles can be time-consuming, especially for small businesses with limited resources. A social media marketing agency can handle all aspects of social media management and optimization, freeing up businesses to focus on other important aspects of their business.

Access to expertise

Skytrust is an expert in their field, with years of experience managing social media profiles for businesses of all sizes. They have a deep understanding of the latest trends and best practices in social media marketing, which they can use to create effective campaigns that deliver results.

Cost-effective

Hiring a social media marketing agency can be cost-effective compared to hiring an in-house social media manager. Businesses can save money on employee benefits and salaries, as well as the cost of investing in social media management tools and software.

Conclusion

In today's digital age, having a strong social media presence is essential for businesses of all sizes. SkyTrust IT Solutions can help businesses to achieve their social media goals by providing expert social media management and optimization services. By outsourcing their social media management to a professional agency, businesses can save time and money, while also improving their online visibility and brand image.

[endless-ineffabilities]

chemical override (4)

Ewan Mitchell x actress!reader

series masterlist ▪︎ main masterlist

Ewan wants to clear things up about the night out and his mystery companion, and the reader gets another surprise in LA. Will the two finally have their first date or will something get in the way once more?

Ewan's publicist Donna has never had any issue with her client before. Always present and accounted for, on time for whatever interview, photoshoot or audition he has booked for the day.

But she hasn't been able to get a hold of him in the past two days, which is worrying her to no end, because he is set to meet with a major casting director in New York some time in the coming week.

Donna may have a clue as to why. It's only been two days as well since the pub incident, when The Sun ran a story speculating on Ewan's lovelife - the exact kind of thing he's always been trying to avoid.

It had taken a life of its own, with fans taking it upon themselves to track down every clue of the girl on the internet. Her instagram. Her relation to the cast - apparently she is a cousin of Luke and Elliott. Even the marketing agency where she works. Louise, a 26-year old graphic designer, admittedly harbours a crush on Ewan, and when she heard that her cousins were hanging out with him at a pub nearby, she almost immediately invited herself and her friends over.

But that's all, according to Ewan. After talking to Luke, memories of the night came rushing back to him.

Stumbling out in the alley to send you that voice message. Rejoining the boys to see that they've got new company. Being introduced to Louise, with Tom joking that he should be careful with the missus. Wouldn't want her - you - to think that he's flirting with anyone else.

Even though that's exactly what happened. Not the flirting, per se. Not from Ewan's side, at least. Louise had been brazen with admiration, barely leaving his side the rest of the night. Asking him a bunch of probing questions he had neither the interest nor the patience to answer.

They had all thought the pub was safe from prying eyes. No one approached them for anything, not even a single look of recognition followed by the question, “Are you that guy from House of the Dragon?” Unfortunately, it only takes one rat for a headline to surface. Ewan Mitchell’s mystery girl has been the talk of the fandom and Donna has been trying hard to quell the rumours. 

Such is the nasty nature of the business, as she knows Ewan has quickly learned.

She dials him again, and to her surprise, the call actually patches through.

Her client's throaty voice is heard on the other line, "Hey, Donna, sorry if I've missed your calls."

"It's alright, it's alright, Ewan," Donna stammers. "Just glad to hear from you. Where are you? I've managed to do some damage control about those rumours and - "

"Oh, I'm in LA. I just landed about an hour ago," Ewan responds casually, not mirroring the stress in Donna's tone. Has he gotten over the fuss so easily?

"LA? You know your meeting is not till next week, right? And it's in New York. It's very, very important that you don't miss it, Ewan."

"And I won't," Ewan affirms, laughing dryly to console his worried publicist. "I just need to see about something over here."

Someone, he thinks. He's got his priorities straight.

"Work-related?" Donna asks, curious.

"Uhhhm," Ewan dithers, but decides against telling her about you. Not just yet. "Just visiting a friend. I'll stay here for a while then fly out to New York, don't worry."

"Okay, just keep in touch, alright? I'll send more details about the meeting soon."

"Sure thing. Thank you, Donna."

"Talk soon, Ewan. Take care of yourself."

Donna feels a huge sense of relief wash over her when the call ends, knowing the whereabouts of one of her biggest clients. But why LA? Perhaps Ewan just needed some time off after the flurry of annoying headlines put out in the UK.

Or maybe he's visiting with a friend? Who is stateside right now? Fabien's filming in Philly. The rest of the boys are still in England. But then...

Her thoughts land on the one thing - the one person - that would make him fly out on such short notice. Without giving thought to anything else, especially after the speculation on his romantic life.

Ewan's never been one to share about personal affairs, not even to his close-knit team, but no matter how reclusive he is, no one can deny the way he looks at you. The way he lights up when you're brought up in conversation. The number of times he had excused himself from their meetings to make a call, standing in the corner with a permanent smile etched on his face.

Oh, Donna knows now just who he is in LA for.

▪︎ ▪︎ ▪︎ ▪︎ ▪︎ ▪︎ ▪︎

Like inevitable spectres haunting someone of his profession, Ewan noticed the papparazzi snapping away as he arrived in LA.

He told no one he would be coming, so it must be an automatic thing in the city. The photogs are always scurrying in the periphery, ready to catch anyone of note, no matter the degree of fame or notoriety.

If you were keeping up with such news, you would know he is in the city.

But according to your assistant Clara, who was kind enough to inform him of your schedule, you are still finishing up on another day of rehearsals for your upcoming rom-com. Ewan checked in the same hotel as you, planning to seek you out as soon as you arrive back from work.

He hasn't spoken to you since the voicemail, and since those false news broke out. Not that he can blame you - wouldn't anyone be suspicious of a drunken confession made by a guy who was allegedly in the company of another girl?

He hates it, being subject to all of this. This nonsense that is keeping you from him, not even worth any consequence.

But he will deal with the blows. As long as he sets things right with you. As long he gets you in the end.

He settles in his suite, getting ready to meet with you once more. He showers, shaves, tousles his hair. He even checks whether he smells decent after all of that - once, twice, and another time. Being nervous to stand in front of a crowd is one thing; it's a whole other conundrum for him finally see you again.

Maybe the crowds are more manageable, and it baffles him to realise so. He can put on a persona, be the actor, and disappear inside himself as the cameras flash bright enough for him to disassociate.

But not with you. He wants to show you everything that he is, who he truly is, and it scares him. There is no team to help him get ready now. It's all him, just Ewan.

Clad in his trusty black jeans and a comfortable hoodie of the same dark colour, he looks in the mirror one last time after receiving a text from Clara that you've arrived at the hotel about half an hour ago.

He contemplates opening the bottle of bourbon from the minibar and taking a shot of liquid courage - something to help him get his explanation ready. Just so he wouldn't stammer in front of you.

Just so you he can make you see, without any error or trace of doubt, that he meant every word in that voicemail, no matter how embarrassing it might have sounded.

He decides against it, imagining the wrinkling of your nose as you catch a whiff of the alcohol. It's cute when you do it, and he adores it so dearly, but he knows that it isn't the right moment.

He rights himself, rolls his shoulders, and he's out the door.

▪︎ ▪︎ ▪︎ ▪︎ ▪︎ ▪︎ ▪︎

Jacob trails you inside your hotel suite, laughing at some shared remark about the scenes you rehearsed for the day.

They were emotionally demanding and even after tossing around ideas for hours, the two of you were unable to achieve a satisfying approach to the scenes.

Which is why he had proposed practicing well into the evening, and you found yourselves heading back to your suite together. He has his own house in LA, but your hotel just happened to be closer to the rehearsal studio.

"Care for a drink?" you asked him.

"Why the hell not?" he immediately assents in that easy, Aussie drawl. "We might need it for this shite."

You laugh in agreement, "Indeed. I've got some canned gin and tonics if that's alright.. or beer... or whiskey... " you trail off as you study the contents of your fridge.

"G and t, please, mate," he settles down on the couch, legs stretching in front of him. "We were so unproductive today. I just could not get that line right."

"Tell me about it." You hand him his drink, and he clinks it with yours with a mumbled cheers. "It was me who can't land the right tone," you say. "I mean, is my character supposed to be confused in that moment? Or angry? Or sad?"

"Or all of 'em." he shrugs. "Tricky, isn't it?"

You hurriedly fetch your script from a table, getting right down to it. "So for the first scene in the third act..."

Moments later, with cans of gin and tonic discarded on the coffee table, you and Jacob sit with legs crossed on the couch facing each other. Scripts in hand, you go through the lines over and over, with only seemingly minor tweaks each time. To an actor though, even just the slightest change of pitch or expression makes all the difference.

"Is that better? I think we almost got it," you say after a read-through.

"Yeah, so much better," he grins, holding his hand up for a high-five. Just as your hands smack in the air, another sound echoes faintly from the door.

"Someone's knocking?" Jacob asks. "You expecting anybody? Room service or anything?"

"No," you shake your head, trying to think of whether your assistant or publicist said anything about dropping by. "Maybe it's just housekeeping?"

"I'll get it," Jacob states, already padding his way to the door.

A beat later, you hear Jacob loudly exclaim, "Ewan, mate! It's good to see you!"

Ewan? A shiver runs up your spine. Craning your neck to get a view of a doorway, you catch sight of him, half-obscured by Jacob's tall frame.

Confused, surprised, and feeling some other emotion you can't pinpoint, you head over to greet him.

"How are you doing?" Jacob greets, shaking Ewan's hand, oblivious to the poorly hidden distaste in his eyes.

"Wh-what are you doing here?" Ewan finds himself asking Jacob, a bit rudely, just as you ask him the same.

"What are you doing here?" you mirror his question at the exact same time.

"Oh!" Jacob breathes out a laugh, "Well, I'll go first. We were just practicing lines."

"In her room? Isn't it a bit late for rehearsal? I thought you're supposed to be off work." Ewan asks, and it sounds like an accusation. He starts to feel all kinds of uneasy - were the twins right about life imitating art?

You narrow your eyes at him. "We decided to continue running lines after rehearsal. There's a scene we can't get right. It's quite tricky - "

"Just the two of you? Alone, here?" Ewan tilts his head, gesturing towards the room like it's some forbidden place.

Jacob shakes his head, smile steady on his lips. If he's caught on to how Ewan must be feeling, he doesn't let it affect him. He gives you a look, as if to check your reaction, and you give him a reassuring shrug.

Ewan does not overlook this exchange. He clenches his jaw, irate from the assumptions popping up in his mind. Before he forgets his manners, he says, "Excuse me, I just... wasn't expecting... I just wanted to speak to you."

"I didn't even know you were in LA," you say, before moving aside to usher him in. "But I'm glad you are, of course. Come join us - "

He nods, making his way to the seating area, where he spies the discarded cans of alcohol and dog-eared scripts. Maybe he should have taken that bloody shot after all.

He laughs joylessly to himself, shaking his head. "Sorry, you guys. I just flew in today, and I must have been exhausted from the flight."

"Hey, no worries, mate," Jacob says. "You know what, I'll be on my way. Give you time to catch up and all." He picks up his own tattered script then gives you a kiss on the cheek, bidding you with a, "I'll see you tomorrow. Have a good night, sweetheart."

If looks could kill, and if his dear mother hadn't raised him right, he would have incinerated Jacob in that moment.

He is snapped out of his thoughts when Jacob claps him on the shoulder, "Great to see you again, mate. Have a good night, eh?"

Ewan knows he's being ridiculous. There's nothing wrong with two friends and co-stars spending some time alone to rehearse. Besides, last he heard, you were adamant that you and Jacob are just friends.

So why is he being so irrational? Why does the idea of you spending more time than necessary with Jacob, possibly falling for him, bother him so much?

Ewan realises that this is what jealousy must feel like.

He's had career envy before. Another actor landing a role he vied for. Someone else getting the praise he deserves.

But nothing like this. It's petty and possessive.

He wants you to just be his.

You stand in front of him once more after you walk Jacob out of the suite.

"Hey," you say, smiling weakly.

"Hi, darling."

Both of you want to do more. Say more. Usually you would greet each other with a hug and a kiss on a cheek, his hands lingering on your forearms even after you pull away, but the air is thick with tension.

You look at him with those bright, expecting eyes of yours, and Ewan just wants to cave in and make a sloppy confession. But not after that voicemail, no. He's determined to do this right. Words not slurred, head clear.

"So I got your voicemail," you finally say, smiling coyly. "That was... something."

"Hmm," he can't help but mirror your smile, as always. "It was, wasn't it?"

"I understand," you continue, taking a step closer, "if you were drunk. We all say things when we're off it that we maybe don't mean - "

"But darling, I meant every word," he says, way too quickly.

You laugh, the sound of it erasing whatever apprehension remained in him. "Do you even remember what you said?"

"I do," he counters, moving even closer to you. Another step and he'd be able to wrap his arms around your waist and pull you to him. "At least, some of - no - most of it."

"Oh yeah?" you ask cheekily, aided by the effect of gin. He still has your heart racing, but a part of you now knows that the feeling is mutual. "What did you say again?"

He sees that glint in your eye, and it causes him to smirk. "Why don't I make it simple for you, darling?" He closes the distance, one hand brushing the hair from your face.

"Okay," you swallow, getting lost in his blues.

"I missed you." He kisses your cheek. "I like you. A lot." He kisses the other. "And I, uh, I would like to take you on a date."

His eyes meet yours. His voice is steady, but you notice some nervousness in his gaze. How the tables have turned. You make Ewan Mitchell's heart go awry.

"Please, darling?" he timidly adds, the sentiment so sweet you want to blurt out yes immediately. Before you can, he's already leaned back, an explanation rushing out of his lips, "And... I'm not sure but you must have seen those headlines? They're not true, I swear. We were out drinking and - "

"I know, Ewan." You cut him off with a hand pressed gently on his chest but he keeps going.

" - some other people joined us. One of them being - "

"Luke and Elliott's cousin. I know. Elliott called and told me everything."

"Oh. He called you?" A huge sense of relief washes over him, better than any comfort he might have found in a shot or three of bourbon.

"Mhmm, he called me yesterday. So, you know, you didn't really have to fly out. I was about to call you eventually."

He smiles bashfully, eyes cast down as a blush spreads across his cheeks. Damn it, Elliott, you brilliant lad. He reminds himself to treat Elliott to a pint the next time he sees him.

"I still wanted to see you," Ewan maintains, pressing a kiss to your forehead and you're immediately enveloped by the familiar comfort of his scent. Surprisingly without the staple hint of cigarette smoke, due to his frantic scrubbing after the flight.

"I'm happy you're here," you say, wrapping your arms around his waist, cheek pressed against his chest. "And no offence to Louise or anything, but she needs to learn some boundaries with my - "

Ewan looks down at you fondly, squeezing your arms to prompt your next words, "Yeah, darling? Your what?"

"My - " you attempt to bury your face in his hoodie, but he keeps your gaze with a hand cupping your jaw. So you end up saving yourself with " - my Aemond."

"Hmm," he hums, lips curling, and it's so very Aemond of him it makes you feel warm all over. "Your Aemond.Your Ewan. I'm all yours, love."

The whole thing couldn't have gone any better, all things considered, and Ewan feels content to have gotten over his first brush with the rumour mill. What matters is right in front of him, and you know the truth.

"Are you staying in this hotel? How did you even know I was here?" You take his hand, guiding him over to the couch.

"Clara," is all Ewan says by way of explanation.

"Well, thank you, Clara," you declare. Ewan shuffles closer to you and rests his arm around your shoulders, planting a kiss on your forehead again. The gesture is already becoming instinctive, providing the both of you with a sense of ease.

"Darling?"

"Yeah?" you respond absentmindedly, fingers toying with the soft fabric of his hoodie.

"Is that a yes?"

You exhale deeply. As if it wasn't clear enough already. "What do you think, handsome?"

"I don't know, angel. You tell me," he counters cheekily, his fingers playing with your hair as you playfully glare at him.

"What if I say no, baby?"

"Then I'll have to work hard to change your mind, princess."

"And how would you do that, honey?"

His gaze darkens, and something flashes across his blue eyes as he whispers intensely, "Use your imagination, bunny."

"Ri-right," you bite your lip, then shake your head to snap out of it. "We'll have to draw the line at bunny."

He laughs at your flustered state, pleased by the effect he has on you. "What's wrong with bunny?"

That elicits a groan out of you, but you smile anyway. "I already said yes, Ewan. Quit it with the bunny."

"Alright, beautiful," he relents, making you lean even closer against him.

The haze of gin after a long work day starts to subside and the rush of emotion is coming back to you. You find yourself gazing at Ewan in mild disbelief, in awe that he just confessed that he wants you.

Feeling antsy, you stand and pace around the room. You start tidying things, putting your scattered knick-knacks back in your handbag. If you sit with him any longer, you just might end up hurrying things through and jump his bones already, kiss him the next time he does that hmm.

"Can I get you anything?" you ask.

"No," he says smoothly. "I just need you." The words make you stop in your tracks. He still sits in the same position, looking at you with that undeniable desire in his eyes.

"Uhhhm," your mouth feels dry all of the sudden. Nothing his tongue past your lips can't fix, your intrusive thoughts barge right in. "So... the... the media rollout's still going on isn't it? Should we check and see?" You take your laptop and plop back down next to him. He doesn't miss a beat and cuddles against you once more, wrapping his arm around your tense frame.

"I think so, darling." The media rollout is how the interviews and promotional material filmed by the cast is being released gradually, on a weekly basis, after each new episode comes out.

A simple search on Youtube confirms it, and the first thing that popped up is the Where is The Lie? video you did for Elle.

It was slated for just Tom, Phia, and Ewan but your Blackwood character became such a fan-favourite that they asked you to join in. Not to mention the frenzy you and Ewan caused online with the initial interviews you did together.

"Shall we watch this?" Ewan offers, solely for the intent of seeing you in the video.

You click on it, and for the next 8 minutes or so, all you can take note of are the signs that had clearly already been there. The fans were on to something when they claimed that you and Ewan are a really good ship.

The video starts with a clip of Phia hitting her head on the overhead lamp when she stands, prompting her to uncontrollably giggle along with you and Tom. Ewan, being the exception, is beside himself with worry, and he appears to instinctively reach for your hand as you sit beside him.

"Huh," Ewan smiles, taking your hand and pressing a kiss to the back of it.

Tom is the first to be put on the hot seat, and he slowly recites the three statements he prepared. "Ewan, pay attention," Tom blurts out when he notices that Ewan kept sneaking glances at you. "Sure, I'm locked in," Ewan says right back, as you and Phia share a look.

"What were you looking at?" you ask playfully, poking him in the side. "You seem plenty distracted there."

He snorts at himself in the video, when he ends up smiling as he caught your eye. "It was your fault. You were distracting me."

"I was not!" you exclaim. "I thought you were just being competitive then."

Phia is next to have a go. She tells you of a Wifi repellent necklace, a wrestling career, and saving a squirrel from a drainpipe. "The Wifi thing sounds like something Ewan would have," Tom jokes. "Oh sure," you concur, "except that he'd actually keep it so he can watch films." Ewan smiles at your acute observation.

"I'd also keep it to stalk your Instagram," Ewan mumbles from beside you. "And you know, just stalk you in general."

"I'm sure you do, Mitchell," you respond casually, but your face warms up anyhow.

It's Ewan's turn, and as he sits on the hot seat, you see Tom and Phia casting a look at each other then at the two of you, a secret message shared between them. "I bet she will know the answer right away," Phia says. "Yeah, how do we know the two of you didn't conspire together?" Tom asks. "Are you kidding me, you guys?" you laugh at them, thinking how silly they were being, not knowing then that they were definitely on to something.

"Darling, you have to know this," Ewan tells you specifically as you all try to guess the answer. "Oh, darling!" Tom mouths to Phia, dramatically flipping nonexistent long hair over his shoulder. Phia laughs at his antics, before nudging you and saying, "Which one is it? Which is the lie? I trust you." You respond, "Why me? You two should know this too!"

"Because I wasn't trying to date them, my love," Ewan says, smiling at the screen.

"Oh, come on now." You crane your neck up to press a soft kiss against his cheek before turning your attention back to the video. So you don't notice the switch in Ewan's breathing. The jumps in his heartbeart. The way he subtly clears his throat to deal with his flustered state.

The video comes to a close after your turn and even at the very end, Ewan can be seen admiring you as you give the closing remarks with Phia.

Admiring you, as he does in the moment.

"You're beautiful, you know that?" he says, when you turn to look at him.

"Thank you," you reply softly, your voice barely audible.

Some time passes with the two of you catching up, talking about your upcoming projects, his big meeting in New York - all the while his fingers trace patterns on your exposed skin, his arm wrapped around you snugly.

"Have you been keeping up with the show?" he asks.

"The last episode I saw fully was... the second one? I got pretty busy after that. How about you?"

"Oh," he looks down in thought, piquing your curiosity, "so you didn't get to see the third episode yet then?"

"No, not yet," you shake your head, "but I've seen some stuff here and there."

He hums again and he wants to ask, have you seen his stuff? There are around a dozen or so potential jokes at play here. He has an inkling to tell you to watch the episode so you can see just what you're in for. So you can see him and all he has to offer. He'd also fumble through a justification, as he had done in some interview, about the new studio they had filmed in being cold as a fridge freezer.

What to say? What to say? He picks at some lint on his jeans, smirking to himself.

"Yeah," you eventually giggle at his obvious hesitation. "I've only seen some of the episode. But what I've seen... is enough to make me jealous of Madame Sylvie."

He stiffens, throat suddenly dry, but one look at your smile does away with his concerns.

He soon finds himself laughing, a muffled, "Oh, darling," whispered lovingly against your hair.

"That was very brave of you, Ewan," you express sincerely.

"Thank you, love."

"So... just how cold was it in there?"

Your shared, unrestrained laughter echo throughout the room.

▪︎ ▪︎ ▪︎ ▪︎ ▪︎ ▪︎ ▪︎

Your first date was meant to happen the following night, but such is the nature of the job that Ewan's schedule gets moved up all of a sudden.

Once the bigshot casting director in New York found out that Ewan is already stateside, he requested that the meeting be held at the earliest possible opportunity.

He calls you while you are in rehearsals, profusely apologizing and promising to fly back to LA in the next two days, right after his meeting is all sorted.

"It's okay, Ewan," you reassure him, genuinely understanding. "I will see you when you come back. Good luck, I know you're going to smash it, whatever opportunity this is!"

"Thank you, darling," he says, already wanting to have you back in his arms already, mentally kicking himself for not kissing you when he had about a hundred chances to do so. "I'm going to miss you."

"I'll miss you too," you respond, blushing silly with the phone pressed to your ear. "But it'll only be two days."

"Hmm, doesn't matter. I need to take you on our bloody date, darling. I've already taken so damn long."

"Don't worry," you say, "I've already seen you way more than I should before the first date."

"Wha - " a protest forms on his lips, but he gets your point right away. "Oh. Clever, darling."

"I know."

"But I'm planning to give you something that's just for you. That the whole world won't ever be privy to."

You swallow hard, your very being heating up at his insinuation. "Don't make promises you can't keep, Mitchell."

"I guess you'll just have to wait and see."

Bonus chapter!

Nocturnal file 🤫

💌 next chapter

Taglist: @sprinklesprinkle888 @namelesslosers @skymoonandstardust @valyrianflower @luckyfirebasement @omgsuperstarg @elissanatok @callsignwidow @sinistersnakey49 @darkwriteracademia @yyrzmomo @queenofshinigamis @luvaerina @shamelessblazecrown @mirandastuckinthe80s @elleinex0x0 @pierrotlu @aegonswife @strangersunghoon @lunampacheco @writer-ann-artist @gaiaea @of-swords-and-words @ateliefloresdaprimavera @m00n5t0n3 @helaenaluvr @peachysunrize @annie-ruk @luvly-writer @ananas26t @athenafaes @lovelyteenagebeard @mamawiggers1980 @moongirl27 @luckyfirebasement @katherine93 @barnes70stark @justbelljust @cloudroomblog @somestufftoday @esposadomd @girl-in-the-chairs-void @insideyourimagination @hotdismylife @vyctorya @wildrangers @livcookesgf @dracaryxzs @aemondwhoresworld @aisselasstuff

The cast's Where is The Lie? video is an actual thing! I hope yous got the reference!

Notice how the two nerve-wrecked shites didn't have their first proper kiss yet??? Will they ever?? 😩😩😩

Taglist is officially closed for this one. Please bookmark this series or the masterlist (or follow my page) to keep up with updates <3

I can't even overstate how mad all the love for this series has been! I'm always looking forward to hearing from you guys - suggestions, comments, complaints are always welcome!

See you in part five! (preview: something will happen in NY that might cause Ewan to question things!)

[edutechbits]

Why Your Business Needs Social Media Marketing!

Why Your Business Needs Social Media Marketing!

Why Your Business Needs Social Media Marketing!   Today, social media marketing has become an essential tool for promoting all types of brands and businesses, with opportunities to build relationships, engage with customers, and increase sales. So let’s find out why your business needs social media marketing! Relationship details:   What is social media marketing? Social media marketing is a form…

[alltheirdamn]

DECLINED | Mechanic!Joel x f!reader

PART 3

Summary: Swear? On my life. Rating: 18+ Explicit Word Count: 4.1k Warnings: Pre-outbreak (AU), mechanic!joel, oral (f + m receiving), fingering, squirting, deepthroating, multiple orgasms, overstimulation, body worship, spanking, unprotected piv sex, size kink, dirty talk, praise kink, pet names (darlin', babydoll, cowboy), rough sex, creampie, mirror sex, shower sex, playful banter and teasing, so much fluff it'll make your teeth ache, porn WITH plot now A/N: I really just want to thank EVERYONE for all the love on this lil fic. It was really only meant to be a small one-shot for shits and giggles and you guys just made it mean so much more to me ;') I hope I did their love story justice <3

Masterlist | Ko-fi

“I think this is the last of it,” you huffed, handing Joel the final box off the moving truck.

It had been six months of long-distance before Joel finally put his foot down and demanded that you move in with him and his daughter Sarah. It didn’t take much coaxing since you were just as impatient as he was to live together. You had been practically glued to your cell phone over those six months, always staying up late talking to him. You learned all about him: his career, his life in Austin, his daughter, and his wife, who had left him after she was born. You came to find he was a fantastic listener, too. He’d sit there and listen to you babble on and on about your job at the marketing agency and how traffic in California always pissed you off. Once in a while, he’d hum in agreement with your complaints but always found a way to shut you up with sweet words…or dirty ones. It was no surprise to you that he had a filthy fucking mouth when he wanted to turn you on…which happened all the time.

You followed him into the house and up the stairs to the bedroom, where he set the box on the ground. Exhausted, you flung yourself onto the bed, exhaling a sigh of relief to be done moving finally. Joel plopped down next to you, staring off into the ceiling fan with an even louder exhale.

“Not sure why you’re huffin’ and puffin’, babydoll. I did all the heavy lifting,” he said, his voice soft and teasing.

You rolled onto your side, glaring at him with sweat still dripping down your face.

“In case you haven’t noticed,” you grumbled. “I’m not used to this damn humidity. It’s almost fucking eighty degrees in December! This is ridiculous.” 

“Aw, s’my girl missing the coast?” he feigned a pouty face.

“Fuck off,” you scoffed, rolling over to face the other direction.

“I’m just kiddin’, darlin’. I’m happy you’re here.”

“I am, too,” you sighed. 

Joel moved with you, the steady warmth of his back pressing against your body. You nuzzled into him, breathing in synchronicity, a moment of stillness in the chaos. You were home.

“Joel,” you whispered. 

“Yeah, babydoll?” He asked, pressing a gentle kiss against your neck.

“I need you.”

Moving your bodies in unison, Joel rolled on top of you, holding your face in his hands. He was softer than before, his eyes washing over you with a happiness you could only have dreamed of. You arched into his touch, pressing your lips to his for a slow, hungry kiss. His mouth moved on yours with such ferocity you had no choice but to surrender completely.

“S’all you needed, babydoll?” Joel murmured against your open mouth. “Just some attention and lovin’?”

“Maybe just a lil’ bit,” you confessed.

“Sarah’s not gonna be home from school for ‘few hours,” he mused. “Reckon, I can give you all the attention you want.”

You tugged at the hem of his shirt, giving him a playful grin. In a matter of seconds, you were both fully undressed. Joel leaned back on his heels, taking in your naked body spread across his linen bed sheets. His hand wrapped around one of your ankles, his fingers slowly sliding up your calf and thigh. He never took his eyes off of yours as his hands continued roaming over the curves and planes of your body; each brush of his finger a shockwave through your skin.

“If I ain’t the luckiest son ‘a bitch alive,” he shook his head, smiling down at you. 

“You’re not too bad yourself, cowboy,” you replied.

Joel was fucking gorgeous…everywhere. You knew all this time he was broad and muscular under that damn black shirt, but seeing his bare chest on display was something else. A spattering of hair covered his chest and down his stomach, a dark trail of it leading to his hardened cock. Every inch of him was defined, yet so soft, from how his biceps tensed and flexed to the curve of his stomach as his waist tapered down. You wanted to spend eternity exploring each freckle and mole, connecting the space between them on his tanned skin with an array of kisses. 

Cupping one of your breasts, Joel bent down to capture your lips again, his other hand falling between your inner thighs. Your arousal coated his fingers as he slid them between your legs, teasing you with the pad of his thumb against your clit.

“Can’t believe this is s’all mine,” he whispered into your ear. “You hear me, darlin’? You’re all mine.”

“I’m yours,” you agreed.

Joel’s forehead rested against yours, his eyes drawn to where his fingers worked at your body. You whimpered and spread your legs wider, urging him to keep touching you. You never wanted him to stop, never wanted these moments to end. Your hands tangled in his hair, nails scratching against his scalp. 

“What ya’ want, darlin’? Use those words.”

“You…I—I want you,” you panted. “I want your cock, please.”

“Want it or need it?” He questioned, applying more pressure to your throbbing clit.

“Need it!” You cried.

Joel pushed two fingers inside you, stretching you out as he curled them deep inside you. He was teasing you slowly, pulling those embarrassing sounds from your mouth as you clenched around his fingers. Your body lit up as the pleasure built slowly, warmth spreading through your core. His fingers curled harder, hitting you at that blinding spot that made time suspend around you. All you could do was cry as the ecstasy swelled inside you, your hands clutching his neck to keep you grounded.

“Listen to those pretty lil’ sounds,” Joel hummed. “Fuckin’ love hearin’ ya cry out for me.”

“I—fuck! Fuck, Joel, please!” you begged. “God, please!” 

“Please, what, darlin’? Y’wanna cum? Is that what ya want?”

You twisted your face into the pillow, muffling a scream as your body tensed up one final time before you were drenching him with your release, the sheets under you becoming a complete mess. Your walls clenched around his fingers, pulsing through each ripple of your orgasm. Joel pulled his fingers from you slowly, your body sinking into the mattress as you removed your face from the pillows. Gazing up at him with heavy eyes, you watched as he brought his pointer finger to his mouth, wrapping his lips around the digit. Enamored, you stared in stunned silence as he licked away your arousal. Drawing it from his mouth, he pressed his middle finger against your parted lips, coaxing them open.

“Taste yourself, babydoll,” he ordered. 

Taking his finger in your mouth, you swirled your tongue, collecting the remnants of your cum. His pupils were blown wide as he watched you, the corners of his mouth twitching with an approving smile. He pressed his finger on your tongue, adding another as he pushed them further back.

“There ya’ go, darlin’,” he said, his voice rugged and dark.

You squirmed under him, needing more. A string of saliva dripped off your bottom lip as he pulled his fingers from your mouth, trailing them down your chin and throat. His hands reached down to hold your hips, flipping you over to your stomach. Hauling you onto all fours, he pressed the tip of cock to your entrance, giving you no time to prepare as he drove into you. The air was knocked out of your lungs as he buried himself deep, holding you steady until he started moving. And when he began moving… he was relentless. Your hands tried to make purchase on the headboard as he railed into you, his hips snapping at a violent pace. 

Your orgasm was tearing through you in no time, your cunt squeezing his cock into a vice as warm liquid dripped down your thighs. Joel growled behind you, his fingers bruising your hip bones.

“That’s it, there’s my good girl. Fuckin’ drenching’ my cock.”

His hand came off your hips, delivering a round of slaps against your ass that had you wailing in pleasure. The sting of his hand on your skin was enough to send you over the edge again, that desperate need to cum stirring inside you. 

“Joel!” you shouted. “I—I’m gonna cum again, please!”

“I know, babydoll, I know,” he crooned. “I got you.”

You white-knuckled the headboard, another rush of liquid gushing out of you. You were overstimulated and crying as he kept a brutal pace. Another spank, another drive of his cock inside you… over and over in repetition. 

“Gonna fill this pussy up,” he grunted. “Y’want my cum, babydoll?”

Words wouldn’t form on your lips; you could only wag your head in approval, needing him to fill you full. Joel wrapped your hair around his fist and pulled your body against his, your back meeting his sweaty chest. He slowed his pace, fucking you deeper and more rhythmically until he was panting in your ear as he caved into his release. You moved in unison, bodies heaving for air as the world dissolved around you. He held you against him for a minute, his teeth grazing your shoulder.

“Did so fuckin’ good for me,” he whispered against your skin.

You whimpered at his praises, letting your body sag into his embrace. Leaning your head back on his shoulder, you hummed in contentment, sinking into the press of his body against yours. Everything felt so right. Three little words were bubbling to the surface, but you swallowed them, too afraid to speak them aloud. You didn’t know if it was too soon; you were so caught up in the moment that you weren’t thinking straight.

“I think I need a nap after that,” you chuckled, leaving those words tucked away in your head.

“Bed s’all yours, darlin’,” Joel said, unsticking his body from yours.

You curled under the covers, his scent enveloping you as you nestled into the bed. Joel leaned down to kiss your forehead, smoothing out your hair. Through heavy lids, you gazed up at him and smiled. 

“Get some sleep, babydoll. I’ll be ‘round the house unboxing stuff ‘til you’re up.”

“Thanks, cowboy.”

**

December passed by in a blissful blur, every day bringing something new. You had found a new job at a marketing agency in Austin, spending the usual 8-5 huddle in groups as you worked through different projects. Joel was always home before you, a plate of dinner waiting on the table for you and Sarah. You teased him constantly about the grease marks on his arms after his long days at work and made sure to tease you right back for the dress and heels you wore every day—which somehow always ended up with you naked on the bed, still wearing your stilettos as he fucked you into the mattress.

It was Christmas morning, and you were waiting downstairs by the tree with Sarah. You both had devised a plan to surprise him with a new watch; his old one had cracked at work while he was elbow-deep working on an old Mustang engine. He never mentioned needing a new one, but you noticed how he would absentmindedly look at his bare wrist at breakfast time each morning.

“You think he’ll like it?” Sarah asked nervously, handing over the grey box to you.

“He’ll love it,” you assured her.

You were nestled into the couch in one of Joel’s shirts and sweats, waiting for the man himself to finish up in the kitchen. Walking into the living room, Joel had his hands full with two cups of coffee and a glass of orange juice squeezed between the crook of his elbow. He grunted at Sarah to grab the glass of orange juice, extending the extra coffee mug to you as he dropped onto the couch cushions.

“Alright,” He yawned. “Let’s see what the fat man got y’all.”

Sarah tore into her presents, squealing at the heaps of new clothes and accessories she pulled from each box. You stole a glance at Joel, watching him look at his daughter with so much love and happiness. You had caught him giving you that same look from time to time, sometimes when you were walking out of the shower or when you were curled up on the couch together watching shitty action films. Maybe he did lov—.

“Open your present, Dad!” Sarah exclaimed, dragging you from your wandering thoughts. “We got you something special!”

“Y’did, huh?” Joel looked at you with skepticism. 

You held out the box to him, shrugging with nonchalance.

“Surprise, cowboy,” you grinned.

He did a double take at the box in your hand, shock written all over his features. You looked over at Sarah, who was practically buzzing with anticipation as she waited for her dad to open his gift. Taking the box in his hands, Joel’s eyes shifted between you and Sarah, his big brown eyes softening.

“Y’all really ain’t had to do anything,” he protested. “Got all I need right here.”

You reached over to squeeze his knee, urging him just to open the damned thing. He caved, flipping open the lid to reveal his new watch. The wraps on the watch were made from military green nylon, and the face of it was made from black mineral glass that would be durable and long-lasting. It wasn’t anything flashy or extravagant; you and Sarah knew he’d hate that. 

Joel wrapped his hands around the nylon, holding it as he sat silently. You craned your neck to get a better look at his face; his brows furrowed, and his lips downturned.

“You hate it, huh?” Sarah asked quietly. 

“What?” Joel shook his head. “God no, sweetheart, I love it. Thank you.”

Sarah’s face perked up at his words, and she hauled herself up from the floor to give him a big embrace. You sat back and let them have their moment, enjoying the warmth floating around the room. Joel looked over Sarah’s shoulder at you, mouthing a soft thank you. 

Of course, you mouthed back.

He squeezed Sarah one last time before breaking the hug, ruffling her hair as she pulled away. He worked the watch around his wrist, clasping it on and admiring it against his tanned skin. 

“S’too much,” he mumbled. “Ain’t deserve these nice things.” 

“Yes, you do,” you responded.

Joel shook his head, for once at a loss for words. Sarah glanced between you both on the couch and gave you a small smile before grabbing her opened presents and disappearing to her room. You turned your attention back to Joel, already finding his eyes settled on you. 

“S’real nice of y’all to do this,” he sighed. “I really ‘ppreciate it.”

“She just wanted to do something special for you,” you said, scooting closer to him. “She loves you.”

“I know, I know.”

Joel hauled you into his lap, pulling your arms around his neck before his own settled around your waist. You leaned in close, brushing your nose against his before kissing his lips softly. Those words you had shoved down were coming back up again, crawling through your chest and banging to come out. You couldn’t wrangle them down this time.

“Joel, I—.”

“Don’t,” he whispered.

Your stomach dropped, the happiness you had felt crumbling away. Of course, it was too soon; you had been stupid to think he was ready to hear those words…or even reciprocate them. You chewed on your lip, trying—and failing—to hide your disappointment.

“Don’t say it,” he continued. “I wanna say it first. I love you, babydoll. S’fucking much.”

His features began to blur as tears fell against your cheeks.

“Swear?” You asked.

“On my life.”

Cupping your face in his large hands, Joel pulled you in for a deep kiss, his tongue tracing over your bottom lip as you surrendered to his touch. Your mouths moved together, hands roaming skin, sounds escaping in breathy moans. You hadn’t expected to fall for him so fast—or fall for him at all. It wasn’t supposed to happen, but it did, and you were happier because of it. 

“I love you, too, cowboy,” you whispered.

Later that night, Joel had you laid out on the bed upside down, your head dangling off the edge as you watched him above you through the mirror beside the bed. You could see his lips pressed against your stomach; you could feel the warmth of his mouth on your skin. 

“Watch me, babydoll,” he instructed. “Don’t take those pretty eyes off the mirror.”

You groaned as his tongue glided over your clit, each lick soft and slow. You bit your lip, trying to stifle your whines, knowing Sarah was only a few feet down the hall. You kept your eyes trained on the mirror, watching as Joel’s mouth worked at your wet cunt. His nose rubbed against your clit as he plunged his tongue inside you, a traitorous moan falling from your mouth. His eyes connected with yours through the mirror, the brown in his irises nearly black in the dim lights of the bedroom.

“Quiet, darlin’,” he warned. “Be good for me.”

“I’ll be good,” you promised. 

“That’s my girl.”

Then his mouth was back on you. He guided you toward the edge of your orgasm, keeping you suspended between bliss and delirium. You couldn’t hold on any longer, white-hot pleasure electrifying your nerves and spotting your vision. Joel kissed each of your thighs, raising his head to capture your gaze again, a lopsided grin plastered on his wet lips. You tilted your head up, the blood rushing back to the surface as you settled into the bed. Joel crawled up your body, caging you between his muscular arms. 

“So damn beautiful, babydoll,” he praised. 

“You’re not so bad yourself, cowboy.”

He smiled wider, pushing your legs apart as he lined up with your entrance. Breaking you open slowly, Joel rocked into you, his pace slow and sensual. You melted against him, the press of his skin on yours enough to send another wave of pleasure through your core. Your fingers flexed against the solid muscles of his back, his shoulder blades moving with each roll of his hips. Joel’s hand slid down your leg, cupping the underside of your knee as he hauled your leg higher, forcing himself deeper into you. 

“Joel,” you whimpered quietly. “Feel’s so fucking good.”

“I know, babydoll,” he whispered. “S’like you were made for me.”

You were mindless as another spasm tore through you, your legs shaking around his waist as your mouth dropped open in a silent cry. Joel chased his release moments later, spilling into you with a quiet slew of curses and grunts. He peppered your neck and jaw in an array of kisses, nipping at your earlobe with a string of praises falling off his tongue. 

He hauled you from the bed, carrying you into the bathroom, where you both stood under the spray of the hot water for nearly an hour. It wasn’t long before he had you pressed against the cold shower walls, pulling orgasm after orgasm from your body. 

Into the late hours of the night, you found yourself wrapped around Joel, your limbs intertwined under the comforter's warmth. Your head rested against his shoulder, fingers dancing over the hair across his chest. Joel’s thumb rubbed circles around your shoulder blade as he pulled you tighter to his body. The smell of sex and cedarwood filled the air inside the bedroom, and your eyes drifted closed while you focused on the sound of his breathing beside you.

“I love you, Joel,” you sighed, nuzzling into his embrace.

“I love you, darlin’. Always.”

**

The months faded away, the air turning warmer as summer crept in. Work had been picking up as the seasons changed, and your schedule was always packed from start to finish each day. On a particularly sunny day, you found yourself free for the afternoon after a long morning meeting. Driving through the town, you turned onto a street far too familiar to you now. Aside from Joel’s truck parked in the garage, the mechanic shop was empty. Smoothing down your pencil skirt, you exited your car with a devilish idea in mind. The bells above the door chimed as you waltzed into the waiting room with a devilish grin. Joel perked up from behind the counter, setting down the newspaper gripped between his hands. 

“What can I do for ya, miss?” Joel smirked, quickly feeding into your energy.

“Got myself a flat,” you feigned distress, leaning against the counter before him. “Can you help me out?”

“S’gonna cost ya,” he shrugged. 

“I’m all outta cash,” you whined, resting your chin on the palm of your hand. 

“Gotta credit card?” he questioned.

“It’ll get declined,” you pouted.

Joel let out a heavy breath, scratching his neck as he took you in your exaggerated appearance.

“Well, that’s got you in quite the predicament.”

“A pretty big one, huh?” You stifled a giggle. He knew what you were implying.

“I reckon we can work somethin’ out,” he insisted, nodding his head towards the back door. 

You followed him out to the garage, excitement bubbling to the surface. Joel leaned against the hood of his truck, tugging at your skirt to draw you closer, forcing you to stumble a bit in your heels. Wrapping a big arm around your waist, he pinned you to his body, his hand coming up to cradle your face. 

“Y’sure are somethin’, babydoll,” he said before leaning in for a hungry kiss. 

“Whatever do you mean?” you said sarcastically. “I’m just an innocent woman lookin’ for help.”

“Keep runnin’ that mouth of yours, darlin'. It’ll only get you in trouble,” he warned.

“What’re you gonna do about it, cowboy?” you taunted, running your hands under the fabric of his shirt. 

Grabbing the base of your throat with a strong hand, Joel forced you down to your knees. You stared up at him obediently, an eager smile on your lips. With his hand still wrapped around your neck, he used the other to free his cock from his jeans, rubbing the tip of it over your parted lips.

“Better make use of that fuckin’ mouth,” he growled. “Since ‘ya need that tire fixed so bad.”

“I’ll do anything,” you pleaded.

You took him into your mouth, rolling your tongue over the head of his cock. The taste of salty precum swirled around your mouth as you took him deeper, eliciting a satisfied rumble from his chest. Joel jerked his hips forward, forcing you to sputter around his cock as he hit the back of your throat. You hollowed out your cheeks, sucking him harder with each thrust of his hips. You reached up to cup his balls, running your fingers over the silken skin as he drove into your mouth over and over again.

“Open that pretty fuckin’ mouth, babydoll,” he instructed, his voice shaky.

You obliged, staring up at him with an open-mouthed grin. With a loud grunt and flex of his thighs, he coated your tongue in his release, some of it dripping off your lip. Your tongue darted out to catch it as Joel watched in a post-climax haze. His eyes were hooded and full of desire, and you could feel your cunt throbbing with need the longer he stared at you.

Standing on shaky legs, you reeled him in for a long kiss, the taste of him still lingering on your tongue. Joel deepened the kiss by twisting his tongue around yours, muffled sounds lost against your lips as he wrapped you into a tight embrace.

“So,” you drawled, pulling away from his hungry lips. “Think I can get that tire fixed?”

“I might be able to work somethin’ out,” he mused. “We can negotiate it over dinner.”

“Oh, you wanna wine and dine me now?”

“Damn right, I do,” he grinned. “Now, let’s go home so I can feast on you.”

“Take me home, cowboy.”

You both decided to leave your car parked at the shop and drive home together in his truck. With the console propped up, Joel had you pressed against his body, your eyes steadily watching him as he drove you home. Home. In the golden hour of sunset, you watched his eyes shimmer in flex of gold and auburn. His tan skin glowed in the sunlight, the silhouette of his face perfectly shadowed by the sun dipping below the horizon. He glanced down at you, a warm smile creasing the lines around his eyes. 

“What’s that look for, huh?” He squeezed your hip, his other hand gripping the wheel.

“I love you,” you sighed.

“I love you, too, babydoll. Always.”

[blacktabbygames]

why is scarlet hollow hard to pitch? you can romance a cool stylish goth girl who loves anime and has a pet stick bug. this should be enough for people

So part of the challenge is that, from a marketing perspective, that isn't really a pitch! You don't actually know what kind of game it is from that, and there isn't a story hook. A pitch needs to communicate: 1. Gameplay. 2. Story. 3. Why someone should play — what's ~special~ about the game?

And a good pitch needs to do all of that without falling back on specific genre-descriptors. So you can't just say, "it's a mystery game" or "it's a horror game," and you definitely can't say "it's a visual novel."

Slay the Princess has (IMO) a very strong pitch (and I can say that because we've got hard data on how well it sells!):

Juxtaposition of cute art with horror elements sets the tone and communicates the interesting narrative dissonance in the game.

Logo + "please don't" combination establishes a push and pull between the narrator and princess + communicates that the game is funny.

Short description tells you the story by giving you a task, and communicates that you have agency to do something different in the second sentence.

To capture what's special about Scarlet Hollow you need:

To communicate the story hook — harder with a slow burn!

Communicate how much your choices matter — useless to say as a developer, because developers lie about this all the time.

Scarlet Hollow is also dragged down a bit by being in early access — so we have high hopes for it performing a lot better after the full release.

Falling back on the splashscreen text we use as an intro (you won't be able to save everyone, etc.) helped improve things a lot — it communicates in a quieter way that choices matter. And it's also helped to lean on the reputation we built w/ StP by mentioning it at the beginning. But even then, most days we're able to move 1 copy for every 20 copies we sell of StP.

At the end of the day though, we're super comfortable and stable as a studio now, so we can continue to make scarlet hollow the best game we can without worrying about how well it sells on a day to day basis!

[bluejeanstrash]

inspired by this and this (sfw)

tags: idol! seungcheol x idol! reader, reader is a certified brat, brat taming, seungcheol and reader are hooking up, use of oppa and hyung, suggestive conversation | wc: 1.4k

⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯

seungcheol swears he’s mistaken when he hears the first paparazzi call your name. but there it is again, and again, and by the time the crowd is screaming hysterically, he’s sure it must be you. he turns around as he’s being escorted into the venue to see you on the red carpet, waving to the cameras, posing with a poise only a professional idol has. you look jaw-droppingly good, and he curses at the fact that he only got to see you for two seconds.

things work out in his favour though. he reaches his table to see a place card with your name on it. idols seated together. not a bad marketing decision.

unlike the vibrant red carpet, the inside of the venue is dim, a velvety purple hue painting the room, and there’s a dj whose set suits seungcheol’s taste. it’s nice being here after months of hiatus, and it would be even nicer if you’d get here quicker. your group and seventeen were contemporaries, and pretty good friends, though in the public eye it seemed like you’d barely interacted. everyone wanted to keep it that way.

finally, after what feels like hours, you walk in, heads turning as you make your way to the table. he checks you out, slowly this time, blown away by just how incredible you look. your dress is sensual yet subtle, and his hands are itching to feel the fabric, and you under it. you’re a few steps away when you pause, spotting him, equally surprised to see him here. you would rarely cross paths during schedules, so this was unusual.

respectful bows are exchanged before you take a seat. a waiter comes by to drop off glasses of champagne, and you take that as an opportunity to check seungcheol out. all black everything with faded auburn hair looks very sexy on him. you make a quick decision about what you want him to do to you in this outfit.

‘i didn’t know you were attending. just you?’ he asks politely, in stark contrast to how impolitely he'd fucked you the last time you met.

‘just me. just you?’

‘and wonwoo. wonwoo!’ seungcheol waves him down as wonwoo makes his way to the table, taking a seat to your other side.

‘hyung, they need you for some solo press’ he informs and seungcheol is escorted away by his manager.

in the 10 to 15 minutes that seungcheol’s gone, you make small talk with wonwoo, touching on agency-approved topics like comebacks, dance challenges, and the like. topics that wouldn’t cause an internet meltdown when someone would inevitably zoom into your lips and try to breakdown every word being said.

what you’d actually been dying to discuss with wonwoo was his latest fling, and why he’d ghosted them, but that’s filed away for another day.

seungcheol returns with a second drink in his hand, and message for wonwoo ‘wonwoo-ya, they’re calling you now. do well’ he encourages like always.

seungcheol takes a seat beside you, close enough to dispel any negative rumours and far enough to not get pulled into dating ones.

‘have you finished press?’

‘what?’ you lean forward, the music too loud to speak at a distance. he does the same, almost placing his hand on your thigh but he catches himself in the last second, closing his palm into a loose fist and resting it on the table. seungcheol repeats his question, and you nod. yes, you’re done with press.

‘there are way too many cameras here’ he recognises a few fans who run his biggest fansites, all “discreetly” pointing huge DSLRs in his direction. he has to be careful not to accidentally touch you. not to do something that makes both your names start trending tonight.

‘are you done with schedule? what are you doing after this?’ he gives your dress a once over, trying to figure out how to undo it. there’s a complicated knot at the back which makes him eager to try.

the corners of your mouth curl into a playful smile before you take a sip of the bubbly. the sparkling gold goes down easy, and your words come out smooth,

‘you’

his eyes widen as the gulp of champagne he’s taking enters the wrong pipe, sending him into a tiny coughing fit. his eyes dart around the room to see if anyone caught that.

he takes another sip to recover, regaining any composure lost. then he leans in, plump cherry lips brushing against your ear ‘don’t say shit like that when we’re in public or i swear to god’

he sits back, adjusting the fall of his suit, and runs his fingers nervously through his thick hair which bounces right back into place.

this time you lean in completely, seungcheol refusing to meet you halfway, your earrings dangling with the motion ‘or what? what’s oppa going to do to me? punish me for being bad?’ you have a dangerous lilt in your tone that makes his dick throb.

‘stop. it.’ he mouths a warning. as if that has ever made a difference.

to seungcheol’s surprise, you had turned out to be quite a handful. you were different from your idol image. same, but different. he’d liked you instantly when you’d met outside work at his manager’s party and one thing led to another till you both had hooked up. he couldn’t believe it. you were two of his favourite things — a brat and a nasty slut combined into one gorgeous woman, and seungcheol wouldn’t have it any other way.

though, right now he could, because at this moment you were a pain in the ass and a throb in his dick, both of which he couldn’t afford. it’s not like he could refuse to engage in conversation with you. how bad would that look? so he stays still, listening to whatever lewd filth you’re whispering into his ear.

‘oppa, you know that thing you said you wanted to try with me? you wanted to put it inside my…while you turned on the vibrator in my other hole? can we try it? please?’ you leave your words vague, his imagination running wild. he’s going to kill you. it can’t get any worse, he thinks, but then the music changes.

an rnb song. no, an rnb song that’s no. 24 on your blended spotify sex playlist. in a biological reaction that would make pavlov proud, his cock starts to stiffen in his pants from the very first note. he catches your eye, looking away instantly. this is bad. this is very bad.

in an attempt to hide the tent that’s pitching in his pants, seungcheol crosses one leg over the other, taking further precautions to cover his crotch with a drape of his arms. it’s clear to you what’s happening, and if it wasn’t obvious enough he starts bouncing his knee, moving it a million times a minute. he’d read somewhere it gets rid of an unwanted erection, but it seems to be doing jack shit.

you lean back, amused, smoothing a flyaway hair, and elegantly throw your sleek locks over your shoulder to reveal a hint of your cleavage. seungcheol has spent a lot of time in there — kissing, licking, sucking…and shooting cum on that strip of skin. you know what you’re doing. he knows what you’re doing. the waiter who just walked past knows what you’re doing. seungcheol makes a mental note to tell his manager not to book you both at the same event ever again.

he tears his gaze away from your chest, focusing on the table in front of him. how many overlapping stitches can he see? he counts.

but you’re not done yet. no, you want him riled up and pissed off. you want that vein in his neck to pop. you wonder if you can run the risk of sliding your foot up his leg. probably not, and yet a second later the point of your heel slides up the inner seam of his pants, making him jump in his chair.

his jaw clenches, his neck tightens ‘that’s enough, you fucking brat’ he spits, forgetting to lean in or hide his mouth.

you grin impishly, taking a congratulatory sip of your champagne. he doesn’t know this but you’re soaking wet, your panties sticking uncomfortably to your cunt. riling him up always made you leak arousal in anticipation for the impending punishment.

unfortunately, before you can get a teaser of what’s to come, wonwoo returns, walking alongside your manager. you’ve done your part, made your appearance, and it’s time to leave, he says. you say your goodbyes, first to wonwoo, and then turn to seungcheol who lets out a small huff of air before standing up. he smiles for the cameras and bows, glaring at you as you lock eyes and whispers,

‘you’re in so much trouble’

[girlbossagenda]

HOW TO GET THE PERFECT SUMMER JOB(EVEN FOR MINORS)

๋࣭ ⋆｡ °✩

Some people are getting ready for their next exams and others are seeing an end to their summer, but it still has to finish, and you might want to make some side cash to support yourself! So here's a list of some summer jobs that you can do!

If you lost it here's a list of jobs you can do even as a minor under 17 yo

୨୧Cashier୨୧

On summer more people go to vacation and there's always a need for more workers, on market there should be fresh hair and you might like to chat also with your coworkers, I know that LIDL pays you a lot of you just work for 8 hours on Sunday, which is great for students or people who are not searching for that career type of job, plus you can gain WORKER DISCOUNTS if you work in certain shops.

୨୧Lifeguard୨୧

If you know how to swim and tend to be really attentive, this is a job for you, a lot of people stay at the pool or at the beach

୨୧House cleaner୨୧

Some people go to vacation and still want to keep their house clean, an agency might hire down to 15/16 yo! It would be better if you knew someone inside that can help you get you in!

୨୧Travel sitter / babysitter in hotel୨୧

Dream summer job for real! You basically travel with the family or watch the kids while the parents are off! It's so cool cause most of the times the people doing this are richer or higher up in society! To get a job like this try

୨୧Cart girl୨୧

I saw how this just became a trend, is not available in all countries(mine for example), but it's a great way to pass the day, and it's really nice if you want to have some conversations or network a bit

୨୧Barista୨୧

I know sometimes they ask for a degree, bit it's not for all of them, it can be a funny job, and the ideal if you like drinks and mixing

୨୧Bottle girl୨୧

This is actually a fun job, but you still need to stay safe, this is not for minors and the age really changes, from country to country and from state to state. Just like the barista you will serve clients, but you also have entertain them, it can become sketchy pretty quick which is why you need to be sure, especially because it's mostly a night job

୨୧Model୨୧

This is harder to obtain, but it's really worthy, there are a lot of podcast that explain you the 101 regarding the modeling world and how to start!

୨୧Tutor୨୧

You have a subject you're really good at? teach it to little kids or people of your age, if you're really good woth technology you can teach it to older people for a resonable price!

୨୧Amusement park୨୧

This is also fun! I would avoid working for the main attractions(as you need to be more responsibl), it's better to focus on simpler not so main attraction stuff like stands etc...

୨୧day camp conselour୨୧

This is really easy you don't need much of experience and you might end up having fun while playing with kids!

୨୧summer intern ship୨୧

This is great if you want to dedicate some time to your studies or understand what you want to do on the future, you do something you're interested into and love, plus you get paid for it? That's great!

Hola bonitas, this is a very late post that I'm publishing really late, but you know, summer still has to fully end! Soo if you still want to make some cash during this season then, this is the post for you, you might want to save it for the next year too! I hope I helped and stay pretty gorgeous

Xoxo

-𝓐

[covid-safer-hotties]

The next pandemic is inevitable. Australia isn’t ready - Published Sept 23, 2024

(Before you Americans yell at me, It's already the 23rd in Australia. This is very late-breaking)

I thought this was a really good breakdown of the current situation given the government-approved covid denial we live in. Long, but worth a read.

By Kate Aubusson and Mary Ward

Top infectious disease and public health veterans at the nerve centre of the state’s war against COVID-19 are sounding the alarm.

NSW is less prepared today to fend off a deadly pandemic despite the lessons of COVID-19, say top infectious disease and public health veterans at the nerve centre of the state’s war against the virus.

And we won’t have another hundred years to wait.

NSW’s gold standard Test-Trace-Isolate-Quarantine and vaccination strategies will be useless if a distrusting population rejects directives, refuses to give up its freedoms again, and the goodwill of shell-shocked public health workers dries up.

A panel of experts convened by The Sydney Morning Herald called for a pandemic combat agency akin to the armed forces or fire brigades to commit to greater transparency or risk being caught off guard by the next virulent pathogen and misinformation with the potential to spread faster than any virus.

“It’s inevitable,” says Professor Eddie Holmes of the next pandemic. A world-leading authority on the emergence of infectious diseases at the University of Sydney, Holmes predicts: “We’ll have less than 100 years [before the next pandemic].

“We’re seeing a lot of new coronaviruses that are spilling over into animals that humans are interacting with,” said Holmes, the first person to publish the coronavirus genome sequence for the world to see.

“People are exposed all the time, and each time we are rolling the dice.”

The independent review of NSW Health’s response to COVID-19 opened with the same warning: “No health system or community will have the luxury of 100 years of downtime.”

Pandemic preparedness needs to be a “permanent priority”, wrote the report’s author, Robyn Kruk, a former NSW Health secretary, “rather than following the path of those that have adopted a ‘panic and forget strategy,’ allowing system preparedness to wane”.

Why we don’t have 100 years to wait for the next pandemic The World Health Organisation has declared seven public health emergencies of international concern since 2014, including the current mpox outbreak.

Climate change is turbocharging the factors that coalesce to create the perfect breeding ground for a pandemic-causing virus, including population increases, bigger cities, and better-connected global markets and migration.

“Animals will be forced into more constrained environments, and humans that rely on those environments will be again constrained in the same environments. There will be more wet markets, more live animal trade that will just increase exposure,” Holmes said.

“It was clear that we weren’t ready [for COVID],” said Jennie Musto, who, after seven years working for the World Health Organisation overseas, became NSW Health’s operations manager for the Public Health Emergency Operations Centre, the team responsible for NSW’s COVID-19 contact tracing and containment.

“Everyone had preparedness plans gathering dust on a shelf, but no one was actually ready to respond, and so everyone was on the back foot,” Musto said. “Perhaps none of us really thought this was going to happen. We were waiting 500 years.”

Who would willingly become the next doomed whistleblower? Eddie Holmes, known for his repeated assertion that SARS-CoV-2 did not come from a lab, is deeply concerned that when the next pandemic-causing virus emerges, chances are it will be covered up.

“My worry is that if the virus appeared in a small population, say, somewhere in Southeast Asia, the people involved wouldn’t blow the whistle now, given the fact that you would get blamed,” he said.

Li Wenliang, the Wuhan doctor who tried to raise the alarm about a virulent new virus, was reportedly reprimanded by police for spreading rumours and later died of COVID-19.

The global blame game, culminating in a deep distrust of China and accusations that the virus was grown in a Wuhan lab, is why Holmes believes “we’re in no better place than we were before COVID started, if not worse”.

“I work with a lot of people in China trying to keep the lines of communication open, and they’re scared, I think, or nervous about saying things that are perceived to counter national interest.”

From a vaccine perspective, our defences look strong. There have been monumental advancements in vaccine development globally, driven by mRNA technology. In Sydney this month, construction began on an RNA vaccine research and manufacturing facility.

“But the way I see it is that nothing has been done in terms of animal surveillance of outbreaks or data sharing. The [global] politics has got much, much worse,” Holmes said.

Combat force Conjoint Associate Professor Craig Dalton, a leading public health physician and clinical epidemiologist, called for a dramatic expansion of the public health workforce and the establishment of a pandemic combat force that would routinely run real-time pandemic simulations during “peacetime”.

“No one is upset with fire brigades spending most of the time not fighting fires. They train. A lot. And that’s probably how we need to move,” he said.

“We need exercise training units so that every major player in pandemic response is involved in a real-time, three to four-day pandemic response every three to five years at national, state and local [levels].”

The federal Department of Health and Aged Care recently ran a health emergency exercise focused on governance arrangements involving chief health officers and senior health emergency management officials, a spokeswoman for Health Minister Mark Butler said. The outcomes of this exercise will be tested later this year.

Dalton said desktop simulations and high-level exercises involving a handful of chiefs didn’t cut it, considering the thousands of people working across regions and states. He instead suggested an intensive training program run in the Hunter New England region before the 2009 H1N1 pandemic provided a good model.

“We were ringing people, actors were getting injections, just like a real pandemic,” said Dalton, who once ordered a burrito in a last-ditch effort to contact a restaurant exposed to COVID-19.

Our heroes have had it The expert panel was emphatic that our pandemic response cannot once again rely on the goodwill of the public health and healthcare workforce.

According to the Kruk review, what began as an emergency response ultimately morphed from a sprint into an ultra marathon and “an admirable (yet unsustainable) ‘whatever it takes’ mindset”.

They were hailed as heroes, but the toll of COVID-19 on healthcare workers was brutal. Workloads were untenable, the risk of transmission was constant, and the risk of violence and aggression (for simply wearing their scrubs on public transport in some cases) was terrifying.

“We got through this pandemic through a lot of people working ridiculous hours,” Dalton said.

“You talk to a lot of people who did that and say they could not do it again.”

Tellingly, several expert personnel who worked at the front lines or in the control centre of NSW’s pandemic defences were invited to join the Herald’s forum but declined. Revisiting this period of intense public scrutiny, culminating in online attacks and physical threats, was just too painful.

So long, solidarity Arguably, the biggest threat to our pandemic defences will be the absence of our greatest strength during COVID: the population’s solidarity and willingness to follow public health orders even when it meant forfeiting fundamental freedoms.

The public largely complied with statewide public health orders, including the stay-at-home directive that became the 107-day Delta lockdown, and other severe restrictions prevented many from being at the bedside of their dying loved ones, visiting relatives in aged care homes and attending funerals.

“My worry is that next time around when those sorts of rules come out, people may say, ‘Well, don’t worry about it.’ They relax it in the future. Why don’t we just not stick to the rules?” said Professor Nicholas Wood, associate director of clinical research and services at the National Centre for Immunisation Research and Surveillance.

“I’m not sure we quite understand whether people [will be] happy with those rules again,” he said.

Dalton was more strident.

“I tend to agree with Michael Osterholm … an eminent US epidemiologist [who] recently said the US is probably less prepared for a pandemic now than it was in 2019, mostly because the learnings by health departments in the COVID pandemic may not make a material difference if faced with a community that distrusts its public health agencies,” he said.

“If H1N1 or something else were to spill over in the next couple of years, things like masks, social distancing and lockdowns would not be acceptable. Vaccination would be rejected by a huge part of the population, and politicians might be shy about putting mandates in.”

As for the total shutdown of major industries, people will struggle to accept it unless the next pandemic poses a greater threat than COVID, said UNSW applied mathematician Professor James Wood.

The risk of the virus to individuals and their families will be weighed against the negative effects of restrictions, which are much better understood today, said Wood, whose modelling of the impact of cases and vaccination rates was used by NSW Health.

“Something like school closure would be a much tougher argument with a similar pathogen,” he said.

A previous panel of education experts convened by the Herald to interrogate pandemic decision-making in that sector was highly critical of the decision to close schools for months during NSW’s Delta lockdown.

Greg Dore, professor of infectious diseases and epidemiology at the Kirby Institute, said the public’s reluctance to adhere to restrictions again may, in part, be appropriate.

“Some of the restrictions on people leaving the country were a bit feudal and too punitive,” he said. “Other restrictions were plain stupid, [for instance] limitations on time exercising outside.”

Meanwhile, the delays to publicly recognise the benefits of face masks and the threat of airborne transmission “ate away at trust”, Dalton said.

“We shouldn’t make those mistakes again,” he said.

Transparent transgressions Uncertainty is not something politicians are adept at communicating, but uncertainty is the only constant during a pandemic of a novel virus.

Vaccines that offered potent protection against early iterations of the COVID virus were less effective against Omicron variants.

“[The public], unfortunately, got hit by a rapid sequence of changes of what was ‘true’ in the pandemic,” James Wood said.

Political distrust can be deadly if governments give the public reason to suspect they are obfuscating.

The expert panel urged NSW’s political leaders to be far more transparent about the public health advice they were given before unilaterally enforcing restrictions.

There was a clear line between public health advice and political decision-making in Victoria. The Victorian chief health officer’s written advice was routinely published online.

In NSW, that line was blurred as Chief Health Officer Kerry Chant stood beside political leaders, most notably former premier Gladys Berejiklian, at the daily press conferences.

Public health experts said that they looked for subtle cues to determine the distinction between the expert advice and the political messaging during press conferences, paying attention to body language, who spoke when and who stayed silent.

“It is fine for public health personnel to have a different view to politicians. They have different jobs. What is not OK is to have politicians saying they are acting on public health advice [when they are not],” he said.

The ‘whys’ behind the decisions being made were missing from the daily press conferences, which created “a vacuum for misinformation”, said social scientist and public health expert Professor Julie Leask at the University of Sydney.

“The communication about what you need to do came out, and it was pretty good … but the ‘why we’re doing this’ and ‘what trade-offs we’ve considered’ and ‘what dilemmas we’ve faced in making this decision’; that was not shared,” Leask said.

The infodemic In the absence of transparency, misinformation and disinformation fill the vacuum.

“We had an ‘infodemic’ during the pandemic,” said Dr Jocelyne Basseal, who worked on the COVID-19 response for WHO in the Western Pacific and leads strategic development at the Sydney Infectious Diseases Institute, University of Sydney.

“The public has been so confused. Where do we go for trusted information [when] everyone can now write absolutely anything, whether on Twitter [now called X] or [elsewhere] on the web?” Basseal said.

A systematic review conducted by WHO found misinformation on social media accounted for up to 51 per cent of posts about vaccines, 29 per cent of posts about COVID-19 and 60 per cent of posts about pandemics.

Basseal’s teenage children recently asked whether they were going into lockdown after TikTok videos about the mpox outbreak.

“There is a lot of work to be done now, in ‘peacetime’ … to get ahead of misinformation,” Basseal said, including fortifying relationships with community groups and teaching scientists – trusted and credible sources of information – how to work with media.

In addition to the Kruk review’s six recommendations to improve its pandemic preparedness, NSW Health undertook a second inquiry into its public health response to COVID-19, which made 104 recommendations.

NSW Health Minister Ryan Park said: “We are working hard to ensure the findings and recommendations from those reports are being implemented as quickly as possible.”

The expert panellists spoke in their capacity as academics and not on behalf of NSW Health or WHO.

The ‘As One System’ review into NSW Health’s COVID-19 response made six recommendations 1. Make governance and decision-making structures clearer, inclusive, and more widely understood 2. Strengthen co-ordination, communication, engagement, and collaboration 3. Enhance the speed, transparency, accuracy, and practicality of data and information sharing 4. Prioritise the needs of vulnerable people and communities most at risk, impacted and in need from day one 5. Put communities at the centre of emergency governance, planning, preparedness, and response 6. Recognise, develop and sustain workforce health, wellbeing, capability and agility.

[beware-of-pity]

I need people who would die on the hill of "Fire and Blood is completely unreliable, therefore we cannot trust anything that's written in it" to open their eyes and read a book that is similar to the structure that Fire and Blood uses to realize how wrong of a statement that is. I know that this will probably be received as a very hot take but I do not believe that everything needs to be analyzed or has to have a deeper meaning behind it. The curtain can be blue and there doesn't have to be a reason for the curtain to be blue other than the fact that it's just blue (hope someone gets the reference). Ryan Condall obviously disagrees with that, because in his quest to recreate his own 'magnum opus' of a 'Shakespearian tragedy', as he always likes to refer to it as, he has instead created the equivalent of a dumpster on fire next to the other bigger dumpster on fire that was Game of thrones.

Bland, whitewashed characters with little to no turmoil or agency going on are revered as complex and nuantical on Twitter. And if you even dare to disagree, you're immediately sentenced to the stake. Characters like Alicent and Rhaenyra could literally not even be in the episode and nothing would change. Rhaenyra was in episode 4 for not even 5 minutes and with everything going on in it you wouldn't even have noticed that. She should have been there, leading the council as Cole marched on rook's rest, her only available connection to the mainland in the crownlands, apart from Claw Isle, after duskendale fell to the greens and instead her only scene in such climactic episode is her walk of shame returning home and her, rightfully, getting scolded by her son for thinking that she could still sue for peace with Alicent, the mother of her son's murderer. The show makes the decision to have Rhaenys volunteer instead of having Rhaenyra send her there so that later when Rhaenys dies Rhaenyra cannot be blamed for it. The fundamental changes of characters like Alicent don't work because the writers are not able to sustain such changes from the source material they are deriving the story from. Going from leading the council that would place Aegon on the throne, to never even being in on the plan to usurp Rhaenyra, that her father created, is such a letdown for such a political savy character like book Alicent.

Aging her down, to Rhaenyra's age, and making these two childhood best friends, was a mistake.

What is very evident is that the showrunners have no clue, so far, what to do with a character like show Alicent. If she's not going to lead the council when Aegon is bedridden and Aemond is off to fight in the Riverlands, why doesn't she just leave?

Going from an active participant in a usurpation from somebody who needs to miss-hear or misunderstand her dying husband for her to get in on the plan, only so there is an excuse to get her on the war council is bad writing.

Making people believe that Rhaenyra was usurped because of a misunderstanding, and not only because she was a woman, is bad writing. And going to the extremes, of having these two 'betray' each other in order to have a reason to make Rhaenyra look bad in the eyes of her rivals is bad writing. Rhaenyra could have been the perfect heir, and even only because she was a woman, Otto and Alicent would have usurped her either way.

Going back to the point of this post; Timelines, ages, events, who got married to who, how many kids they had, things that you can quantify are not something that can be made up, used as rumors or form of propaganda in a history book. What you make up as a rumor is sexual escapades and a young girl seducing her sworn shield who has watched over her since she was seven. Things that can make a person look bad to glorify or uphold the good of someone else alongside all the other stuff that happens behind closed doors and makes you question where the information is coming from.

I find it so odd that the aggressive marketing team for the second season was all about choosing your side. Lol, what is there to even choose? Choose between the overly sanctified Rhaenyra, who god forbid is still searching for the peace that has already been thrown over the cliff long ago, and is not allowed yet to make a mistake. Or, Alicent, the pathetic hypocrite who made her bed and is not willing to admit it. Anything interesting about these two women is completely being cut so that Ryan Condall and Co. can continue to spread the "men are bad and violent, women are the gentle peacemakers that don't want war." which is leaning a little too heavy for my taste into gender essentialism which would make every choice they have ever made about these two characters more misogynistic than any of the action of the actual misogynistic characters in this story. Taking away the very little agency these characters had and constantly making them the perpetual victims of the patriarchy and completely sidelining any sort of character traits that they may actually develop through their actions had they actually been taking any, doesn't work for me.

This show was a mistake.

[assortedshrift]

Twst Otome Isekai AU

Reader used to love isekai but became sick of all the terrible ML’s and annoying FL’s. There is nothing worse than getting into a series with an immersive setting only for the author to waste it on terrible main characters.

Eventually you give up on the genre and focus on getting her business degree. A year after graduating things are actually pretty good, you survived the terrible job market and landed a pretty sweet gig with a decent paycheck. Now, on the anniversary of your decision to drop all light novels, manhwa, manga, etc… you decided to celebrate your good fortune with a treat from your favorite cafe. You'll never guess what happened while you were crossing the street…

So yeah, Truck-kun sends you to Twisted Wonderland, which happens to be the last isekai you read. Ugh.

Okay, so it wasn't the worst offender, there were plenty of trashier light novels out there. you were actually pretty invested in the story’s world. The MC Allison (Call me Allie!) is a down on her luck woman from the modern world who died from tripping into traffic, only to wake up in the world of Twisted Wonderland. Through her the audience meets the characters and learns about their lives. The overarching issue is the mysterious condition known as ‘Overblot’ that occurs when someone uses too much magic. Allie is taken in by the Royal Sowards Association (RSA), a multinational group dedicated to helping others. They discover that something about being from another world allows Allei to purify blot, and she saves the ML’s during their adventures.

You honestly liked the novel at first. The worldbuilding was captivating and the characters were interesting. Unfortunately as the story progressed the MC became increasingly disappointing. Allie is first presented as an average, innocent young lady who just wants to do good, but you can't think of her as anything other than a loser. It’s understandable how someone transported to a new world would start off with little agency, but despite many opportunities for character growth the MC only seems to get worse. 

Allie claims to have big dreams but never works towards them. She touts the value of being independent but stays reliant on handouts from the other characters. When faced with the suffering of others Allie cries about the unfairness of life then just… moves on. It was so frustrating for you to be shown glimpses of an interesting world while stuck with the viewpoint of such an agentless character. Considering all this, it would be an understatement to say that you were upset upon waking up in the headquarters of Night Raven Collaborative (NRC), a dark counterpart to RSA. 

If there were a need to describe NRC in one word, that word would be ‘petty’. Some time after RSA’s founding a group of villainous individuals realized that the united heroes were causing all their schemes to fail. The group reluctantly learned to work together which led to the founding of NRC, a secret society dedicated to the destruction of RSA. Now, millennia later, the heirs of these dark legacies are still trying to defeat RSA. 

But that's enough exposition, back to Reader.

You are quickly discovered by Dire Crowley, a dark fae who was tasked by the original founders to take care of the organization as a sort of regent in their absence. In the present day he is the public face of NRC’s leadership. He questions you using magic to determine who you are and why you're here.

Now, at this point it's been years since you last read Twisted Wonderland, and a lot has happened since then, so you have no idea what's going on. This is actually a good thing as your genuine confusion convinces Crowley you aren't some sort of infiltrator. He is quick to focus on the fact that you came from another world, and like Ambrose did with Allison, Crowley suspects that your trans-dimensional travels may have imbued you with special abilities. It's pretty lucky that the man got so caught up in fantasies of exploiting your potential power, because the more he spoke the more you realized exactly where you were. 

Yeah sure, as far as post death situations go it could probably be worse. But seriously? It couldn't have been a story that you actually finished? Isn't the protagonist supposed to be an expert in the fictional world? Well at least there are some secrets that you know about.

Thanks to some quick thinking, you manage to convince Crowley to give you custody of an estate that NRC owns but has mostly forgotten. It's obvious that he intends to keep you close for observation. But thanks to the novel you know that the head of NRC is a lazy penny-pincher who will take any chance to offload work onto others. From his perspective it must have seemed like a deal, you stay close while also taking responsibility for something he considers a waste of resources.

 The Ramshackle estate was originally a neutral ground for the founders to meet in. but once they built a more grandiose HQ the place was abandoned and left in disrepair. The only reason you thought of it was due to a couple chapters where junior members of the RSA  tried to investigate rumors of an evil organization, but had to stop and rescue Allie from the ghosts. There was a short interlude where the shadowy leads of the evil organization had a group call to complain about the heroes and mock them for going after such a useless place. 

Except the joke is on them because later Allie and the juniors return to discover a magic mirror that does… something. You had dropped the story before they revealed that part. The point is that there's something valuable in Ramshackle and it now belongs to you. Initially you intended to pawn the mirror and gtfo. Too bad grim had to go and ruin it. A talking monster who, as far as you remember, never appeared in the novel, but somehow managed to break into the building and worm his way into your heart.

Ugh, whatever. You can improvise.

[zvaigzdelasas]

A few years ago, I noticed that a number of factories in China had started opening TikTok accounts and posting footage from their assembly lines. The videos offered a rare glimpse into global supply chains, and millions of Western TikTok users marveled at teddy bears being stuffed with polyester fiberfill, machines dipping gardening gloves into hot liquified nitrile rubber, and quality assurance testers seeing whether cheap cigarette lighters worked. (My friend and former colleague Andrew Deck wrote a great story about factory TikTok for Rest of World in 2021.)

Since then, hundreds of other Chinese factories have joined TikTok. Some of them produce industrial equipment that would never be bought by normal people, like dump trucks or bottle labeling machines. And while the older factory accounts were often created by marketing agencies, these newer ones seem to largely be the work of earnest salespeople trying to find new customers. Many of them are relying on AI translation and text-to-speech tools, making the videos unintentionally sound very funny.

One of these manufacturers is a company called Donghua Jinlong, which is headquartered in Hebei province about 200 miles from Beijing. It sells “high quality industrial grade glycine,” a type of nutritional additive that evidently sounds silly and abstract to people who never need to think about how processed food is made. Donghua Jinglong and its glycine have become a relatively big meme on TikTok, Instagram, and X over the last few days, and some of the company’s videos are getting over 100,000 views (even though its official account only has roughly 4,400 followers).

Donghua Jinlong itself, however, doesn’t seem to have any idea what’s going on. People in the comments keep begging it to make official merch, but the company doesn’t understand why anyone would want a sweatshirt or t-shirt with the name of an industrial manufacturer on it. Shitposters have also started referencing the Donghua Jinlong meme in the comments of videos from other Chinese factories.

A company called HengYuan, for example, posted a video of what can only be described as a machine for filling Tide Pods, and one of the top comments is someone asking “Could you pack food grade glycine in this?”

Clearly baffled, HengYuan responded, “No. This is used to pack detergent in PVA Film.”

The Donghua Jinlong meme is a great microcosm of what’s actually happening on TikTok when it comes to content from China. Some people might argue that Chinese manufacturers are choosing to post on the app because its parent company, ByteDance, is also from China. In other words, these factories could be held up as an example of TikTok allowing Chinese influence to grow in the US (albeit a bizarre one).

But Donghua Jinlong also has a Facebook page with even more followers, it’s just that no one is engaging with its posts there. That’s because there are likely very few people searching social media for a new glycine supplier at any given time. TikTok, however, doesn’t rely on users to actively seek out content, it serves videos to them via an algorithm. So now tons of random people are coming across glycine manufacturers and Tide Pod machines by accident, and they’re happily turning the whole thing into a joke.

I personally find these videos to be fascinating, both because It’s cool to learn how things are made, and because they provide the opportunity to watch in real time what happens when random Chinese companies come into contact with American social media users. I don’t think this is the type of Chinese influence lawmakers are imagining when they worry about TikTok, but it’s arguably much more interesting and human.