#subscription goal

[quittenyt]

I will 𝙉𝙀𝙑𝙀𝙍 watch Hotel Transylvania 4

I've just been informed of the fact they become humans, and I'm sorry but WHAT ARE THOSE DESIGNS.

(Unless we hit a subgoal teehee/hj, if you want that idk comment and I'll record my reaction at a certain number of subs idk)

[quittenyt]

...

We're at 410.

Good luck.🍄

[ogerpon]

I've become increasingly disillusioned with Spotify and the wrapped situation this year really accelerated those feelings... it feels kind of like a sunk cost fallacy situation why I haven't canceled my premium because I have over a decade's worth of music history on there (user since 2012 lol) but god. Maybe when I have free time I'm going back to when I was like 9 and had an old ipod nano and ripped everything yt to mp3 style... (and then my bandcamp purchases would have somewhere to live, since I do buy from bandcamp but .. my mp3s are just chilling most of the time...)

if anyone has suggestions for transitioning off spotify or a specific music platform you use for hosting local files, this might be my 2025 goal. the way i listen and discover music has changed anyways and i'm not reliant on spotify's algorithm for new music, so it might finally be time. the idea of not owning my music files and having all that data and history in the hands of a corporation that doesn't pay their artists and tells me my genre is "pumpkin spice" does make me sad now conceptually.

[waterfall-ambience]

really grappling with the weight of how long it'll take me to finish perpetua. rn the script is long bc its quite dialogue-heavy but hopefully i'll get faster at drawing comics as time goes on.

[gifti3]

its been a long time since i found a game that had me excited for whats to come

this is a me thing that im talking about below... usually when i play games, its mainly about it preoccupying my brian with tasks and goals. this is why i gravitate towards sim and management games! to me thats whats enjoyable

i feel like its rare that i just play something just cause its fun to me if that makes sense. and i think infinity nikki is managing to do that like im not progressing through the story super quickly and kind of just letting myself explore, dress up and take pictures at my own pace and im really hoping it stays like this for me for a long time

[splater-things]

This Ranboo reband is reminding me of the fact that I used to pull up Ranboo's stream everyday back in 2021 to just gain channel points and nothing else. I just had their stream muted while I went to do anything else because I wanted to get to 100k channel points on someone's twitch channel and since Ranboo used to stream everyday for hours on end back then I chose them. Sometimes I would watch the stream if what they were doing interested me or I'd just popped in to see whats going on, but other then that nothing else.

Also when I reached my goal I considered going for 200k but then soon decided "fuck that" and now I've only watched a few Ranboo streams here or there afterwards.

[transingthoseformers]

Here i am grinning like a madman because

It's facebook time motherfuckers

[red-winters]

anyone got any recs for nice sound quality CD players AND/OR bluetooth record players (that can connect to wireless speakers, wired speakers, and wireless/wired headphones)? (staying under the $200 mark, for the most part) I’m gonna have to save up for it, but I’m tired of paying subscription and depending on ONLY that to keep my favorite media of all time—also I miss the days of not having to rely on Wi-fi to listen to stuff. and it seems like it’d be a nice hobby building up a small library of my favorite CDs, records, and dvds again.

[heylinfanclub]

And the bank does the thing it’s known to do the literal day before payday I just *bites it*

[franticvampirereads]

My January TBR is filled with a few last holiday reads and a bunch of wintery ones to keep the holiday vibes going just a little bit longer as we ease into the new year. Here’s what I’m planning to read this month:

If Only In Our Dreams (not pictured) -currently reading

The Boyfriend Subscription -currently reading

Cosmoknights vol 2

Cold Fire

Spiced Kisses

Time To Shine

Ship Wrecked

Shutout

Red Hood And The Outlaws vol 5

Coffee Shop Cupid

I also thought this might be a good time to share my reading goals for the year:

Read at least 75 books

Explore a new genre/sub genre

Read more books by non-white authors

Reread the Fence graphic novels

Read at least one audiobook

Work on my kindle TBR (a never ending battle 😂😭)

Participate in a reading challenge (currently I’ve got 2 that I’m participating in!)

Read more fantasy books

Do you have any reading goals for the year?

[spooky-outcasts]

"Hey, I picked these colored braces because I felt like they carried my personality in them. At least, more personality than clear braces could, anyway... And, you never know; If I end up making a big-enough impact with my final form, these braces might become the new in-style someday!"

[novella-november]

Novella November 2024 Announcement Post

Hate AI, but love writing challenges?

Want to take part in a global, fun project to write a Novella in one month?

Grab some friends, and take part in Novella November, by writing 1,000 words a day for the month of November, ending with a 30,000 word Novella to test and stretch your novel-writing skills!

Your goal is not perfection, but merely getting into the habit of writing a litte bit every single day :D

No website, no sign-ups -- Just a community initiative to write using only your own word!

What are the rules? Just Three so far!

#1 - No AI

#2 - No Plagiarizing

#3 - Wordcount for the month should only come from what you write during the month.

What does that mean?

Only words written during November should go towards your Wordcount for the month... but! Feel free to use your 30k words as a continuation of previous writing, or just make it the first 30k words in a longer novel!

Don't think you can write a whole entire 30k word story? Write a series of short stories that total up to 30k!

Not ready to write original works yet? Write a 30k word fanfiction that you can post after the month is over!

Share your writing experience, tips, encouragement, and questions in the #Novella November tag!

---

EDIT, from the tags: Want a progress tracker? Track your progress with TrackBear!

https://trackbear.app/

Don't have a word processor? Use LibreOffice , the free and open-source alternative to Microsoft Word!

Want to organize/storyboard your Novel and don't want to pay a subscription? Try 7writer by Simon Haynes!

Want to be able to listen to your story aloud for proofreading using TTS (text to speech)? Try Balabolka!

Or, create some custom progress / Goal Cards in advance you can fill out as you reach word goals! For ideas and templates, search this blog for "goal cards" :D

Want to do a writing challenge in more than just November? Check out my ideas here for year round challenges to keep you writing consistently! Got feedback? Send it in, I'd love to see everyone's ideas!

---

EDIT 2: I almost forgot to mention, if you are unable to write/type your story, you can also narrate/dictate your story to your preferred recording device!

If you're doing a Recording only and it doesn't automatically generate a transcript, it would obviously be hard to judge the word count -- but you're also working with a lot of obstacles, so I'd say if you're able to complete your story via voice recording from start to finish, you've definitely achieved the goal!

Edit #3: added the title "Novella November 2024 announcement post" to the top to make it more standard with my Ominous October and Drabble December posts (will be updating Outline October shortly) , added "Official Announcement Post 2024" to the tags so people can easily find the monthly events for 2024, and added a bit of bold to the third bullet point in the original post from September 2nd 2024 for emphasis.

[4theitgirls]

productivity apps for self improvement

pinterest

you know i had to include the ultimate form of social media. pinterest is one of the only truly peaceful social media apps out there and focuses on sharing photos to your themed boards. this app is everything if you’re into making vision boards, moodboards, beauty, productivity, and really anything else. there’s something there for everyone!

finch

this is a wonderful self-care app, in which you take care of a bird while taking care of yourself! this is my new favorite app. i use the free version and it is adorable. the app asks you some questions about your goals and how you feel about self care, and gives you some daily goals based on your answers, but you can delete and add goals of your own. the more you log in and track your goals, the more adventures your bird can go on and the more they grow. i recommend this app to absolutely everyone and i will never shut up about it.

gymshark training

this is a free training app including many different types and styles of workouts. you can search for workouts based on duration, equipment used, the targeted muscle, and so on. you can also add workouts and plans of your own and track your progress.

i am sober

this is my favorite app for if you have something you want to quit. this isn’t just for substances or alcohol, but can also be used for quitting sugar, skin picking, caffeine, fast food, and so many other things. you can track your progress, review your days, make pledges, and connect with others who are struggling with the same thing you are. you are also given motivational quotes and reminders when you log into the app. there is an option for a subscription, but i use the free version and have had no problems with it at all.

study bunny: focus timer

an adorable focus timer where you gain coins with every goal/time you accomplish something with your focus timer and you can spend your coins on cute little accessories for your bunny! the only real issue with this app is that the ads are kind of crazy, and it’s $15 a month to go ad-free.

flora - green focus

this app includes a pomodoro timer and plants a tree in a rural community based on how often you stay focused using the timer on the app. the app does not plant a tree unless you opt for their subscription, which is $2 per year and allows you to plant one tree for 120 hours of focused time. you can also plant a tree every 24 hours with the $10 plan.

focus to-do: focus timer&tasks

this app combines a pomodoro timer with a daily to-do list. the app is free to use, but includes additional features for those with a subscription, which is $3 for every three months or $9 for a lifetime membership.

balance: meditation & sleep

a great app that includes nightly reviews, meditations, and sleep sounds. this app has great reviews, but it’s worth noting that it’s not completely free. it includes a trial, after which is $12 per month, or $70 per year.

insight timer - meditate & sleep

just as it sounds, this is another great app for meditations, ambient sounds for sleep, and progress tracking. there are tons of free things included in the app, but if you want to unlock everything, the premium plan is $10 per month or $60 per year.

structured - daily planner

an app with great reviews intended to help organize your daily tasks into achievable goals and track your progress. the app has basic features for free, but also includes a premium subscription if you want to unlock all the features.

routineflow: guided routines

this app caters to those who have difficulties staying focused and maintaining a set routine by guiding your routine for you and managing your progress. the app gives you one routine for free, but if you want another, you would need to pay for the $30 annual subscription.

how we feel

a wonderful free journaling app developed by therapists and scientists for logging your emotions, talking to other users, and tracking your mood patterns.

gentler streak fitness tracker

if you’re tired of the constant work and grind mentality, this may be the app for you. this app takes a gentler approach to fitness by tracking exercise, giving encouragement, and notifying you if you are overworking yourself. the app itself is free, but certain features require a subscription, which is $8 per month or $50 per year.

glo | yoga and meditation app

glo is a highly rated app for yoga, pilates, and meditation. unlike most of the other apps listed, you can’t really access much on glo for free. to access the full courses, they offer two plans: $30 per month or $245 per year.

waterllama

another adorable app that lets you track your water intake with a cute llama! super motivating and is free for basic features. if you want to unlock all features, the subscription is $7 per year.

mindllama

made by the same people as waterllama, this app allows you to practice and track your meditation and breathwork practice with a cute llama! like waterllama, the app is free, but some features require a subscription, which varies depending on whether you want the premium plan, the anxiety relief plan, or the sleep focused plan.

daily bean - simplest journal

another super cute app that helps you track your days and moods. the app itself is free, but a premium plan is also offered, which is $20 per year.

schmoody: mood & habit tracker

this app aims to help you through depression, anxiety, and/or adhd by helping you track your habits, talk to other users, and give you the resources to get you back on track. the free version includes the “essentials” to support mental health and well-being, but they also offer a premium version, which unlocks more resources and personalized options. the subscription is $15 per month, $60 per year, or $100 for a lifetime membership.

meditation timer - zenitizer

this is a meditation timer that focuses on simplicity and organization while tracking your meditation practice. a free version is available with a limited amount of content, but a premium version is also offered, which is $3 per month, $20 per year, or a $50 one-time payment.

mineral - gratitude journal

this is a free journaling app that is secure in the fact that you have to use face id in order to access your journal. this app is definitely more simple, but effective nonetheless.

focus keeper: productive timer

this app is a popular pomodoro-style timer app. i’ve heard that this app works wonders for many people with adhd. the app is free, but includes additional content and features for those with a subscription.

[sayruq]

THE NEW YORK TIMES instructed journalists covering Israel’s war on the Gaza Strip to restrict the use of the terms “genocide” and “ethnic cleansing” and to “avoid” using the phrase “occupied territory” when describing Palestinian land, according to a copy of an internal memo obtained by The Intercept. The memo also instructs reporters not to use the word Palestine “except in very rare cases” and to steer clear of the term “refugee camps” to describe areas of Gaza historically settled by displaced Palestinians expelled from other parts of Palestine during previous Israeli–Arab wars. The areas are recognized by the United Nations as refugee camps and house hundreds of thousands of registered refugees.

The Times memo outlines guidance on a range of phrases and terms. “The nature of the conflict has led to inflammatory language and incendiary accusations on all sides. We should be very cautious about using such language, even in quotations. Our goal is to provide clear, accurate information, and heated language can often obscure rather than clarify the fact,” the memo says. “Words like ‘slaughter,’ ‘massacre’ and ‘carnage’ often convey more emotion than information. Think hard before using them in our own voice,” according to the memo. “Can we articulate why we are applying those words to one particular situation and not another? As always, we should focus on clarity and precision — describe what happened rather than using a label.” Despite the memo’s framing as an effort to not employ incendiary language to describe killings “on all sides,” in the Times reporting on the Gaza war, such language has been used repeatedly to describe attacks against Israelis by Palestinians and almost never in the case of Israel’s large-scale killing of Palestinians.

End your New York Times subscription

[exeggcute]

the great reddit API meltdown of '23, or: this was always bound to happen

there's a lot of press about what's going on with reddit right now (app shutdowns, subreddit blackouts, the CEO continually putting his foot in his mouth), but I haven't seen as much stuff talking about how reddit got into this situation to begin with. so as a certified non-expert and Context Enjoyer I thought it might be helpful to lay things out as I understand them—a high-level view, surveying the whole landscape—in the wonderful world of startups, IPOs, and extremely angry users.

disclaimer that I am not a founder or VC (lmao), have yet to work at a company with a successful IPO, and am not a reddit employee or third-party reddit developer or even a subreddit moderator. I do work at a startup, know my way around an API or two, and have spent twelve regrettable years on reddit itself. which is to say that I make no promises of infallibility, but I hope you'll at least find all this interesting.

profit now or profit later

before you can really get into reddit as reddit, it helps to know a bit about startups (of which reddit is one). and before I launch into that, let me share my Three Types Of Websites framework, which is basically just a mental model about financial incentives that's helped me contextualize some of this stuff.

(1) website/software that does not exist to make money: relatively rare, for a variety of reasons, among them that it costs money to build and maintain a website in the first place. wikipedia is the evergreen example, although even wikipedia's been subject to criticism for how the wikimedia foundation pays out its employees and all that fun nonprofit stuff. what's important here is that even when making money is not the goal, money itself is still a factor, whether it's solicited via donations or it's just one guy paying out of pocket to host a hobby site. but websites in this category do, generally, offer free, no-strings-attached experiences to their users.

(I do want push back against the retrospective nostalgia of "everything on the internet used to be this way" because I don't think that was ever really true—look at AOL, the dotcom boom, the rise of banner ads. I distinctly remember that neopets had multiple corporate sponsors, including a cookie crisp-themed flash game. yahoo bought geocities for $3.6 billion; money's always been trading hands, obvious or not. it's indisputable that the internet is simply different now than it was ten or twenty years ago, and that monetization models themselves have largely changed as well (I have thoughts about this as it relates to web 1.0 vs web 2.0 and their associated costs/scale/etc.), but I think the only time people weren't trying to squeeze the internet for all the dimes it can offer was when the internet was first conceived as a tool for national defense.)

(2) website/software that exists to make money now: the type that requires the least explanation. mostly non-startup apps and services, including any random ecommerce storefront, mobile apps that cost three bucks to download, an MMO with a recurring subscription, or even a news website that runs banner ads and/or offers paid subscriptions. in most (but not all) cases, the "make money now" part is obvious, so these things don't feel free to us as users, even to the extent that they might have watered-down free versions or limited access free trials. no one's shocked when WoW offers another paid expansion packs because WoW's been around for two decades and has explicitly been trying to make money that whole time.

(3) website/software that exists to make money later: this is the fun one, and more common than you'd think. "make money later" is more or less the entire startup business model—I'll get into that in the next section—and is deployed with the expectation that you will make money at some point, but not always by means as obvious as "selling WoW expansions for forty bucks a pop."

companies in this category tend to have two closely entwined characteristics: they prioritize growth above all else, regardless of whether this growth is profitable in any way (now, or sometimes, ever), and they do this by offering users really cool and awesome shit at little to no cost (or, if not for free, then at least at a significant loss to the company).

so from a user perspective, these things either seem free or far cheaper than their competitors. but of course websites and software and apps and [blank]-as-a-service tools cost money to build and maintain, and that money has to come from somewhere, and the people supplying that money, generally, expect to get it back...

just not immediately.

startups, VCs, IPOs, and you

here's the extremely condensed "did NOT go to harvard business school" version of how a startup works:

(1) you have a cool idea.

(2) you convince some venture capitalists (also known as VCs) that your idea is cool. if they see the potential in what you're pitching, they'll give you money in exchange for partial ownership of your company—which means that if/when the company starts trading its stock publicly, these investors will own X numbers of shares that they can sell at any time. in other words, you get free money now (and you'll likely seek multiple "rounds" of investors over the years to sustain your company), but with the explicit expectations that these investors will get their payoff later, assuming you don't crash and burn before that happens.

during this phase, you want to do anything in your power to make your company appealing to investors so you can attract more of them and raise funds as needed. because you are definitely not bringing in the necessary revenue to offset operating costs by yourself.

it's also worth nothing that this is less about projecting the long-term profitability of your company than it's about its perceived profitability—i.e., VCs want to put their money behind a company that other people will also have confidence in, because that's what makes stock valuable, and VCs are in it for stock prices.

(3) there are two non-exclusive win conditions for your startup: you can get acquired, and you can have an IPO (also referred to as "going public"). these are often called "exit scenarios" and they benefit VCs and founders, as well as some employees. it's also possible for a company to get acquired, possibly even more than once, and then later go public.

acquisition: sell the whole damn thing to someone else. there are a million ways this can happen, some better than others, but in many cases this means anyone with ownership of the company (which includes both investors and employees who hold stock options) get their stock bought out by the acquiring company and end up with cash in hand. in varying amounts, of course. sometimes the founders walk away, sometimes the employees get laid off, but not always.

IPO: short for "initial public offering," this is when the company starts trading its stocks publicly, which means anyone who wants to can start buying that company's stock, which really means that VCs (and employees with stock options) can turn that hypothetical money into real money by selling their company stock to interested buyers.

drawing from that, companies don't go for an IPO until they think their stock will actually be worth something (or else what's the point?)—specifically, worth more than the amount of money that investors poured into it. The Powers That Be will speculate about a company's IPO potential way ahead of time, which is where you'll hear stuff about companies who have an estimated IPO evaluation of (to pull a completely random example) $10B. actually I lied, that was not a random example, that was reddit's valuation back in 2021 lol. but a valuation is basically just "how much will people be interested in our stock?"

as such, in the time leading up to an IPO, it's really really important to do everything you can to make your company seem like a good investment (which is how you get stock prices up), usually by making the company's numbers look good. but! if you plan on cashing out, the long-term effects of your decisions aren't top of mind here. remember, the industry lingo is "exit scenario."

if all of this seems like a good short-term strategy for companies and their VCs, but an unsustainable model for anyone who's buying those stocks during the IPO, that's because it often is.

also worth noting that it's possible for a company to be technically unprofitable as a business (meaning their costs outstrip their revenue) and still trade enormously well on the stock market; uber is the perennial example of this. to the people who make money solely off of buying and selling stock, it literally does not matter that the actual rideshare model isn't netting any income—people think the stock is valuable, so it's valuable.

this is also why, for example, elon musk is richer than god: if he were only the CEO of tesla, the money he'd make from selling mediocre cars would be (comparatively, lol) minimal. but he's also one of tesla's angel investors, which means he holds a shitload of tesla stock, and tesla's stock has performed well since their IPO a decade ago (despite recent dips)—even if tesla itself has never been a huge moneymaker, public faith in the company's eventual success has kept them trading at high levels. granted, this also means most of musk's wealth is hypothetical and not liquid; if TSLA dropped to nothing, so would the value of all the stock he holds (and his net work with it).

what's an API, anyway?

to move in an entirely different direction: we can't get into reddit's API debacle without understanding what an API itself is.

an API (short for "application programming interface," not that it really matters) is a series of code instructions that independent developers can use to plug their shit into someone else's shit. like a series of tin cans on strings between two kids' treehouses, but for sending and receiving data.

APIs work by yoinking data directly from a company's servers instead of displaying anything visually to users. so I could use reddit's API to build my own app that takes the day's top r/AITA post and transcribes it into pig latin: my app is a bunch of lines of code, and some of those lines of code fetch data from reddit (and then transcribe that data into pig latin), and then my app displays the content to anyone who wants to see it, not reddit itself. as far as reddit is concerned, no additional human beings laid eyeballs on that r/AITA post, and reddit never had a chance to serve ads alongside the pig-latinized content in my app. (put a pin in this part—it'll be relevant later.)

but at its core, an API is really a type of protocol, which encompasses a broad category of formats and business models and so on. some APIs are completely free to use, like how anyone can build a discord bot (but you still have to host it yourself). some companies offer free APIs to third-party developers can build their own plugins, and then the company and the third-party dev split the profit on those plugins. some APIs have a free tier for hobbyists and a paid tier for big professional projects (like every weather API ever, lol). some APIs are strictly paid services because the API itself is the company's core offering.

reddit's financial foundations

okay thanks for sticking with me. I promise we're almost ready to be almost ready to talk about the current backlash.

reddit has always been a startup's startup from day one: its founders created the site after attending a startup incubator (which is basically a summer camp run by VCs) with the successful goal of creating a financially successful site. backed by that delicious y combinator money, reddit got acquired by conde nast only a year or two after its creation, which netted its founders a couple million each. this was back in like, 2006 by the way. in the time since that acquisition, reddit's gone through a bunch of additional funding rounds, including from big-name investors like a16z, peter thiel (yes, that guy), sam altman (yes, also that guy), sequoia, fidelity, and tencent. crunchbase says that they've raised a total of $1.3B in investor backing.

in all this time, reddit has never been a public company, or, strictly speaking, profitable.

APIs and third-party apps

reddit has offered free API access for basically as long as it's had a public API—remember, as a "make money later" company, their primary goal is growth, which means attracting as many users as possible to the platform. so letting anyone build an app or widget is (or really, was) in line with that goal.

as such, third-party reddit apps have been around forever. by third-party apps, I mean apps that use the reddit API to display actual reddit content in an unofficial wrapper. iirc reddit didn't even have an official mobile app until semi-recently, so many of these third-party mobile apps in particular just sprung up to meet an unmet need, and they've kept a small but dedicated userbase ever since. some people also prefer the user experience of the unofficial apps, especially since they offer extra settings to customize what you're seeing and few to no ads (and any ads these apps do display are to the benefit of the third-party developers, not reddit itself.)

(let me add this preemptively: one solution I've seen proposed to the paid API backlash is that reddit should have third-party developers display reddit's ads in those third-party apps, but this isn't really possible or advisable due to boring adtech reasons I won't inflict on you here. source: just trust me bro)

in addition to mobile apps, there are also third-party tools that don’t replace the Official Reddit Viewing Experience but do offer auxiliary features like being able to mass-delete your post history, tools that make the site more accessible to people who use screen readers, and tools that help moderators of subreddits moderate more easily. not to mention a small army of reddit bots like u/AutoWikibot or u/RemindMebot (and then the bots that tally the number of people who reply to bot comments with “good bot” or “bad bot).

the number of people who use third-party apps is relatively small, but they arguably comprise some of reddit’s most dedicated users, which means that third-party apps are important to the people who keep reddit running and the people who supply reddit with high-quality content.

unpaid moderators and user-generated content

so reddit is sort of two things: reddit is a platform, but it’s also a community.

the platform is all the unsexy (or, if you like python, sexy) stuff under the hood that actually makes the damn thing work. this is what the company spends money building and maintaining and "owns." the community is all the stuff that happens on the platform: posts, people, petty squabbles. so the platform is where the content lives, but ultimately the content is the reason people use reddit—no one’s like “yeah, I spend time on here because the backend framework really impressed me."

and all of this content is supplied by users, which is not unique among social media platforms, but the content is also managed by users, which is. paid employees do not govern subreddits; unpaid volunteers do. and moderation is the only thing that keeps reddit even remotely tolerable—without someone to remove spam, ban annoying users, and (god willing) enforce rules against abuse and hate speech, a subreddit loses its appeal and therefore its users. not dissimilar to the situation we’re seeing play out at twitter, except at twitter it was the loss of paid moderators;  reddit is arguably in a more precarious position because they could lose this unpaid labor at any moment, and as an already-unprofitable company they absolutely cannot afford to implement paid labor as a substitute.

oh yeah? spell "IPO" backwards

so here we are, June 2023, and reddit is licking its lips in anticipation of a long-fabled IPO. which means it’s time to start fluffing themselves up for investors by cutting costs (yay, layoffs!) and seeking new avenues of profit, however small.

this brings us to the current controversy: reddit announced a new API pricing plan that more or less prevents anyone from using it for free.

from reddit's perspective, the ostensible benefits of charging for API access are twofold: first, there's direct profit to be made off of the developers who (may or may not) pay several thousand dollars a month to use it, and second, cutting off unsanctioned third-party mobile apps (possibly) funnels those apps' users back into the official reddit mobile app. and since users on third-party apps reap the benefit of reddit's site architecture (and hosting, and development, and all the other expenses the site itself incurs) without “earning” money for reddit by generating ad impressions, there’s a financial incentive at work here: even if only a small percentage of people use third-party apps, getting them to use the official app instead translates to increased ad revenue, however marginal.

(also worth mentioning that chatGPT and other LLMs were trained via tools that used reddit's API to scrape post and content data, and now that openAI is reaping the profits of that training without giving reddit any kickbacks, reddit probably wants to prevent repeats of this from happening in the future. if you want to train the next LLM, it's gonna cost you.)

of course, these changes only benefit reddit if they actually increase the company’s revenue and perceived value/growth—which is hard to do when your users (who are also the people who supply the content for other users to engage with, who are also the people who moderate your communities and make them fun to participate in) get really fucking pissed and threaten to walk.

pricing shenanigans

under the new API pricing plan, third-party developers are suddenly facing steep costs to maintain the apps and tools they’ve built.

most paid APIs are priced by volume: basically, the more data you send and receive, the more money it costs. so if your third-party app has a lot of users, you’ll have to make more API requests to fetch content for those users, and your app becomes more expensive to maintain. (this isn’t an issue if the tool you’re building also turns a profit, but most third-party reddit apps make little, if any, money.)

which is why, even though third-party apps capture a relatively small portion of reddit’s users, the developer of a popular third-party app called apollo recently learned that it would cost them about $20 million a year to keep the app running. and apollo actually offers some paid features (for extra in-app features independent of what reddit offers), but nowhere near enough to break even on those API costs.

so apollo, any many apps like it, were suddenly unable to keep their doors open under the new API pricing model and announced that they'd be forced to shut down.

backlash, blackout

plenty has been said already about the current subreddit blackouts—in like, official news outlets and everything—so this might be the least interesting section of my whole post lol. the short version is that enough redditors got pissed enough that they collectively decided to take subreddits “offline” in protest, either by making them read-only or making them completely inaccessible. their goal was to send a message, and that message was "if you piss us off and we bail, here's what reddit's gonna be like: a ghost town."

but, you may ask, if third-party apps only captured a small number of users in the first place, how was the backlash strong enough to result in a near-sitewide blackout? well, two reasons:

first and foremost, since moderators in particular are fond of third-party tools, and since moderators wield outsized power (as both the people who keep your site more or less civil, and as the people who can take a subreddit offline if they feel like it), it’s in your best interests to keep them happy. especially since they don’t get paid to do this job in the first place, won’t keep doing it if it gets too hard, and essentially have nothing to lose by stepping down.

then, to a lesser extent, the non-moderator users on third-party apps tend to be Power Users who’ve been on reddit since its inception, and as such likely supply a disproportionate amount of the high-quality content for other users to see (and for ads to be served alongside). if you drive away those users, you’re effectively kneecapping your overall site traffic (which is bad for Growth) and reducing the number/value of any ad impressions you can serve (which is bad for revenue).

also a secret third reason, which is that even people who use the official apps have no stake in a potential IPO, can smell the general unfairness of this whole situation, and would enjoy the schadenfreude of investors getting fucked over. not to mention that reddit’s current CEO has made a complete ass of himself and now everyone hates him and wants to see him suffer personally.

(granted, it seems like reddit may acquiesce slightly and grant free API access to a select set of moderation/accessibility tools, but at this point it comes across as an empty gesture.)

"later" is now "now"

TL;DR: this whole thing is a combination of many factors, specifically reddit being intensely user-driven and self-governed, but also a high-traffic site that costs a lot of money to run (why they willingly decided to start hosting video a few years back is beyond me...), while also being angled as a public stock market offering in the very near future. to some extent I understand why reddit’s CEO doubled down on the changes—he wants to look strong for investors—but he’s also made a fool of himself and cast a shadow of uncertainty onto reddit’s future, not to mention the PR nightmare surrounding all of this. and since arguably the most important thing in an IPO is how much faith people have in your company, I honestly think reddit would’ve fared better if they hadn’t gone nuclear with the API changes in the first place.

that said, I also think it’s a mistake to assume that reddit care (or needs to care) about its users in any meaningful way, or at least not as more than means to an end. if reddit shuts down in three years, but all of the people sitting on stock options right now cashed out at $120/share and escaped unscathed... that’s a success story! you got your money! VCs want to recoup their investment—they don’t care about longevity (at least not after they’re gone), user experience, or even sustained profit. those were never the forces driving them, because these were never the ultimate metrics of their success.

and to be clear: this isn’t unique to reddit. this is how pretty much all startups operate.

I talked about the difference between “make money now” companies and “make money later” companies, and what we’re experiencing is the painful transition from “later” to “now.” as users, this change is almost invisible until it’s already happened—it’s like a rug we didn’t even know existed gets pulled out from under us.

the pre-IPO honeymoon phase is awesome as a user, because companies have no expectation of profit, only growth. if you can rely on VC money to stay afloat, your only concern is building a user base, not squeezing a profit out of them. and to do that, you offer cool shit at a loss: everything’s chocolate and flowers and quarterly reports about the number of signups you’re getting!

...until you reach a critical mass of users, VCs want to cash in, and to prepare for that IPO leadership starts thinking of ways to make the website (appear) profitable and implements a bunch of shit that makes users go “wait, what?”

I also touched on this earlier, but I want to reiterate a bit here: I think the myth of the benign non-monetized internet of yore is exactly that—a myth. what has changed are the specific market factors behind these websites, and their scale, and the means by which they attempt to monetize their services and/or make their services look attractive to investors, and so from a user perspective things feel worse because the specific ways we’re getting squeezed have evolved. maybe they are even worse, at least in the ways that matter. but I’m also increasingly less surprised when this occurs, because making money is and has always been the goal for all of these ventures, regardless of how they try to do so.