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tutor-helpdesk · 7 months ago

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Gamification in Marketing Management Engaging Modern Consumer

Gamification is interesting and it is well thought out that organizations which have adopted the use of gamification in their operation have reported 47% boost in staff engagement. The use of this statistic underlines the extent of influence that gamification has had on consumers. Marketing gamification can be described as the process of adding features related to games including point scoring, challenges and organizers on marketing promotions to create interest. A lot of people love to compete, and things that are a part of their workday norm can be turned into entertaining and fulfilling games. This way gamification assists brands in captivating the consumer’s attention within a journey that is far more engaging than traditional sales funnels.

The incorporation of gamification in the marketing process has become prominent due to changing trends of the current generation consumers who do not have the time and patience to sit through dull commercials or advertisements and instead need a more engaging approach. It is therefore evident today’s shoppers are not only interested in bill of goods; they are interested in brands that entertain them and reward them as well. Marketing benefits from gamification, as this approach helps create interactive and engaging campaigns that are more memorable and effective, thus repeated, and reliable.

Furthermore, gamified marketing gives a great benefit to a business firm in terms of data gathering and analysis of consumer behavior where firms can re-configure their marketing approach based on the feedback given and offer customers the most appropriate gaming experience. For this reason, the application of gamification in the marketing strategies of various companies and industries has increased to enhance the user engagement and improve the overall customer relations.

Understanding Gamification in Marketing

When it comes to defining gamification in marketing, it is crucial to define it as the application of game design in non-game environments with the aim to elicit user’s response. This strategy is used to improve the quality of interactions and to involve some elements connected with games. Points are the elements of gamification that offer a set of points for completing certain activity:

• Badges which are symbolic representations of success.

• Leader board that offers competitive environment to the user’s challenges.

• Rewards that offer practical or symbolic incentive for the people participating in the particular activity.

These components collectively & effectively help in encouraging users, improving their experience, and integrating them closer towards the brand.

Benefits of Gamification in Marketing

Marketing gamification provides several advantages and increases the value of engagements between customers and the company. For instance, Starbucks has a rewards program that offers points and levels, and therefore makes the experience of being a loyal customer engaging and motivating. This brings about a higher level of interaction which ultimately results in a higher level of Identification, as understand with the Nike+ Run Club, this application gives points to the users for the various running activities and thus they keep engaging with the Nike brand. Further, it brings great benefits for data gathering and analysis on users’ behaviors and their response to the game mechanics incorporated into the application. Mobile apps such as fitness apps help in tracking user activity and behavior thus providing insight into how they can be marketed and what clientele interests should be accommodated. In fact, the above advantages also create more effective ways promoting customer loyalty and gaining valuable data for companies.

Examples of Successful Gamification

Case Study 1: One particularly successful example of gamification is McDonalds ’ Monopoly promotion. This is one of the earliest promotional campaigns that have been in practice for several decades and is responsible for the creation of demand and customer traffic. Each piece corresponds to a game piece on Monopoly Property, and the game piece is awarded as an accompanying food item. They can win simple prizes immediately or gather sets of stars to get jackpots. This is a fun way of drawing customer attention and engrossing them in a game, one where customers keep coming back in order to earn all the pieces needed. The aspects like competitiveness and capabilities to win giveaway can enhance the desire to dine at the restaurant and boost customer satisfaction which lead to better sales and improved customer retention.

Case Study 2: Another very good example is that by Fitbit, where company established challenges and social competition that users can take part in. Friends, family, and co-workers can also join steps challenges, such as daily step goals or two consecutive days competition. These challenges foster brotherhood, friendly rivalry, and generate willingness for users to be more active. Social features and goal setting add perspective into making the applications more fun while at the same time providing incentives for the users to achieve the goals set. Such an approach not only enhances the overall activity of social media but also ensures the company has numerous active users who constantly use the app and its options for a healthy lifestyle, which is the essence fitbit’s existence.

Strategies for Implementing Gamification in Marketing

The final truth about gamification is that it has to be created with reference to one’s audience in order to become successful. Customising elements within a game that addresses the target audience entails the understanding of their likes, patterns and drivers. For example, a game which is targeted towards the younger generation might have a feature such as leader boards while the older generation might prefer incentives such as bonuses on continued usage. Exploring user feedback in surveys or analyzing the targeted users’ data would help understand what specific gamification approach might be more successful.

Another excellent approach is the definition of development goals. Decided what goals you are to achieve by deploying game mechanics, to make your audience more active, to collect targeted information or to strengthen the association with your brand, – then you will be able to determine main steps into the process. Defined objectives preferably contribute to the creation of definite and pertinent gamified experiences more in tune with your specific marketing goals and objectives. For instance, if the goal is to increase the level of engagement, adding elements such as a challenge or a competition, which would result in frequent interaction with the brand, will be essential.

Another important factor is where and how the element of gamification has to be introduced most effectively in the scenario. The gamers should be brought easily into the right frame of mind and the game elements should not integrate themselves into the user journey in a disruptive way. This, in turn, means that the game elements have to integrate well with the other elements and are easy to use. For instance, integrating a points system into an e-commerce platform should not pose significant challenges and should ideally not hinder shopping. When the goals of gamification are to increase user interest, motivation, or engagement, implementing a good interface design and user flow are essential in ensuring a quality experience that does not appear excessive or intrusive.

How Management Homework Help Can Assist

Management students often look for management assignment help, management homework help, management essay help, and management dissertation help. The most impressive aspect of the leading online tutors is that they offer numerous resources to use. From articles used in this research, case studies and research papers, students can gather a lot of information on gamification to aid them in their studies. Moreover, the service provides consultation, and students can always discuss their projects with people who have experience in designing and evaluating gamification solutions. This helps the students not only gain a theoretical knowledge but also get practical experience in applying this knowledge. The expert should boast of offering students assistance with project on gamification from the conceptualization, implementation, and evaluation phase.

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ancha-aus · 2 months ago

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RealAgeAU Drabble - Trial

I am back! With another drabble :D @spotaus are you ready friend :3

First Drabble Prev Drabble Next Drabble

As always. No beta. We die in drabble land with these!

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Dust holds unto Nightmare as Error and Dream discuss how to easiest get to the realm of the gods. Something about needing a large enough portal but worrying about the traces that will leave.

Dust isn’t paying it much attention. Why would he when he is holding his baby?

Dust nuzzles Nightmare as Nightmare hums happily to lean into his hold. Very comfortable.

Cross hums “I am honestly shocked Ink didn’t have anything to say about the whole… us holding him and stuff. Normally people who we tell get hung up on that.”

Killer snorts “I don’t think we matter that much to him.” he nods to Ink and Dust follows his sights. Blue and Ink are talking and Ink seems to just be staring at Blue. Now that he thinks about it Ink hadn’t seemed willing to look away from Blue at all and- oh.

Dust tilts his skull “Since when does Ink have a crush on Blue?” he couldn’t remember ever noticing this behaviour in battle “Wait since when can Ink develop feelings without a soul.” Did he gain a soul somehow?

Horror shrugs “Not our problem.”

Killer nods “True! Just means he is willing to help because Blue wants it. Which works for us.”

Nightmare hums as he watches “Good for Blue. He has been interested in Ink for a long time now.”

Dust blinks and looks at Nightmare “You are six. How the hell do you know that for sure?”

Nightmare looks up and tilts his adorable little skull “I used to be an empath? Blue is not subtle with his feelings that he feels. Honestly how dream missed it for so long is what really confuses me.”

Dust hums as he watches the interaction. Yeah now he thinks about it it does make sense with how they acted before.

Cross pulls a face “Damn… Blue needs better taste in man.”

Killer laughs “For real.”

Dust shrugs “He is probably moronsexual.” Which just causes killer to laugh even more and lean against him.

Horror nods and speaks deadpan “A terrible loss. As no one can pick who they find attractive.” Killer gasps between his laughing as Dust just lets the other lean on him.

Nightmare leans a bit closer and pats Killer’s shoulder.

Killer keeps snickering but nuzzles Nightmare “I am okay… I am okay.” more chuckles sneak out.

At least they gods finally decide how they would get to the right realm.

One teleport later and they are in the realm of the gods.

And Dust must admit. It is fucking unreal to see the people you killed in another life as gods. Some very weird DeJa’Vu right there.

Those gods are staring at him. Mostly at Nightmare.

Dust pulls him closer and nuzzles the skull. Let them stare. He will fight all of them before ever letting Nightmare go.

Cross is shadowing him very closely and Killer walks by his side. Both pretty much having the ‘go not even fucking try’ vibe going on around them.

Dream keeps looking anxiously over his shoulder to check on Nightmare too. Blue pulls him along by his arm as Ink remains right by Blue’s side as well. Reaper is leading them through the area towards a large castle.

Dust frowns “What is it with gods and castles?”

Killer snorts “Think he is compensation for something?”

Dust snorts as Cross shoots Killer a glare “Not in front of Nightmare Kill!”

Horror chuckles “He has heard worse when he was an adult.”

Cross sputters “Doesn’t mean we have to continue making comments like it with him near!” he huffs.

Killer laughs.

Dust smiles along with their joking but can’t help but stay focussed on the looks thrown their way. Specifically at Nightmare. Dust rubs Nightmare’s back and spine and Nightmare just leans into his hold. Trusting him with everything that makes Nightmare him.

And Dust will not let anyone harm him ever again.

The rest of the walk is mostly silent but they get to this giant golden hall.

Reaper does most of the talking and Dust isn’t paying nearly enough attention. No the thing he pays attention to is his Nightmare holds unto him tighter. How Nightmare’s soul beat tries to speed up but Dust manages to coax it back to calming down again.

Dust pays attention again as the god version of Asgore speaks “I see.” he leans back “Very small domains compared to what you both did before. Strange choice.”

Dream looks mostly relaxed as he answers “Well it was a lot of pressure! We both want to take it easy and relax for a while. A long while.” And he smiles.

Asgore nods as he taps his chin. Dust can’t help but note he has the same tells as the Asgore he knew. The same behaviour and way of speech. Dust can tell Asgore is thinking about something else than what they are talking about. Asgore is looking thoughtful as he shoots Nightmare looks.

Dust remembers the story of the children and holds Nightmare closer.

Asgore smiles “Interesting that you made four acolytes! Quite the accomplishment.”

Nightmare shoots him a glance before pushing closer to Dust. Dust makes sure his arms are tightly locked around him. His body feels ready. His magic is ready. Dust isn’t even sure for what but Cross explained long ago that their powers work with their instincts.

If his instincts are telling him to be ready he will be ready.

Asgore nods “It can be rather disbalancing.” He looks proud of his word play “To suddenly find yourself weaker and without powers. Making acolytes as a good way to make defences but there are better options.” He smiles and waves a hand out “Your fellow gods!”

Killer snorts and crosses his arms “Nah. Dream already offered this idea but we got this.”

Dust just keeps watching Asgore.

Asgore frowns “You think you four mortals can raise a god? You are mistaken. The best for him would be to reunite with his fellow gods and remain here. Where others cannot easily reach.”

Killer growls but Dream is faster “No! He is happy and safe where he is! He doesn’t need protection from this realm.” He smiles nervously “this is just to make sure everyone knows his new role and position on it.” he smiles brightly. “With that done. It is best we leave again I think. We don’t want to overstay.”

Asgore frowns “It wasn’t arequest or question. He will remain here to relearn his powers the safe way. The way it is intended.”

Reaper frowns “asgore. He isn’t from this realm. You don’t get to decide this over him. This is beyond this universe-”

Asgore glares “I have decided.”

Dust glares and speaks calmly “If you try to steal him from me. I will kill you.”

Silence.

Every god in this hall is quiet.

Asgore laughs loudly “Oh such hubris. You give a mortal just a small powerboost and he thinks he can fight gods.”

Ink and Dream give each other nervous looks. They should know after all. That Dust was able to fight them long before he got this powerboost.

Dust just keeps staring at Asgore “I will kill you.” He turns to Cross “Cross?”

Cross knows and is by his side right away and he carefully hands Nightmare over to Cross. Nightmare takes atight hold on Cross but looks nervously back to Dust.

Dust looks at Cross “No one can get him.”

Cross grins and disappears from view.

Dust watches closely as Asgore sits up fully and looks around shocked. As Dust had thought. Cross’s invisibility isn’t as much just invisible but becoming fully unnoticeable from an outside force. Even the gods can’t locate him easily.

Asgore waves out a hand “find hi-”

Dust doesn’t wait and summons a blaster. Aimed at the king of gods.

Once again silence in the hall.

Dust glares “Don’t. Finish. That. Sentence.” He cracks his neck “You want him? either of them?” any of his family? “You will have to go through me first.”

Asgore just looks at the blaster curiously. Still looking bored before focussing on Dust himself. He smirks “Oh I see. You are his first picked acolyte. No wonder you feel as if you stand a chance. You amuse me mortal. Stand down and maybe you will still be allowed to visit your god.”

Dust makes the blaster load magic “Goodbye.” And he shoots.

Asgore sighs and dodges, clearly more out of amusement than actual worry. And the blast misses. That is okay. Dust hadn’t wanted to hit him right away, this is a warning shot.

The blast obliterates the crown and wall behind him. It keeps going and Dust can now see the sky through the other end of the tunnel of destroyed walls.

Asgore looks back before staring at Dust “You should not have been able to destroy that.”

Dust hums and readies another attack.

Something attacks him from the side but Horror is faster and blocks it with his axe before forcing the other god away with a quick move of his arm.

Horror huffs unimpressed as he is clearly ready.

Killer grins widely as he pulls out his knife “You are aware that we were the ones assisting Nightmare way back right? With almost daily fights against Dream, Blue and Ink? You know. Two being gods themselves? Back before we got our powers?” Killer grins widely and leans on Dust’s shoulders. “You really want to challenge our claim over our babybones?”

Asgore readies a bolt of lightning but an arrow hits his hand. Asgore glares over and Dream has another arrow aimed. Dream glares and doesn’t bother to say a word.

Asgore stops and sighs as he rubs his face “This is idiotic. Do you really want a multiple god fight?”

Dust huffs “Then we don’t do that. You vs me.” The implication of the end of the fight is implied. Not that Dust ever plans on honouring it. He fully trusts that if he is about to lose Killer will use his silver tongue to help cheat Dust to victory and Cross and Nightmare will escape with Error’s help.

Dust just needs to distract him.

Asgore frowns “And if you lose?”

Dust shrugs “You prove you would be better at protecting him.” Not that it would matter much.

Asgore laughs and looks amused “and if you win?”

Dust raises a brow “I prove that you are weaker and we are perfectly able to protect Nightmare.”

Not that the end conclusion will be different. The only honourable one amongst them is Cross and Cross is ready to cheat to protect those he cares about.

Asgore laughs and gets ready “Very well. Everyone. Step back.”

Dream shoots him a nervous look “Dust.”

Dust looks at Dream and winks with the eye not in view of Asgore. He glances at Error and dream seems to figure out the actual plan. He still looks unsure but nods and steps back “show him what for.”

Ink grins and cheers “Kick ass! I would be pissed if you can defeat me but not that guy!” he leans towards Blue “Hey Blue? Who was the big goat again and why is he important.”

Blue snorts and laughs as the other gods look insulted.

Dust grins. They should take Ink to places more often, the guy is a riot to have around. Dust walks forwards as the others back up to the side of the hall. Asgore looks smug as he readies his weapon.

Dust takes a deep breathe and lets it out. The electricity in his body and along his mana lines. It is still a lot but it will feel amazing to actually go all out in battle instead of the careful discharges he has done until now.

Asgore attacks with his trident and a bolt of lightning shoots out at him. Dust holds up a hand and lets the lightning strike him headon.

A moment passes. Then the charge turns from the bright cyan to a purple of his own magic as Dust takes the electricity offered to him and makes it his own.

Asgore looks shocked as Dust lets the tiny sparks of lightning go between his phalanges. Dust looks up and hums “spicy.” Then he puts his hand on his blaster. The blaster crackles with magic and electricity as Dust grins “My turn.”

The blaster shoots out the blast, now containing some of Asgore’s own magic and powers.

Asgore dodges again but the damage is much worse than his first blast did. Dust doesn’t bother to turn as he just turns his neck and skull to keep staring at Asgore “You were saying about us being too weak to take on gods?” his blaster loads another attack “I couldn’t hear you over the sound of your bullshit.”

Asgore glares but seems to take him more seriously. Good. Dust hates it when others underestimate him.

Asgore throws more lightning and Dust just catches a few more bolts before taking the energy from those. Asgore frowns as he readies his own trident and blocks the blast send his way, even with blocking it still takes a chunk of his HP right out.

Asgore rushes him and Dust starts dodging the attacks. His body moves as he charges electricity to make sure to zap Asgore.

Dust smirks “Fascinating. Isn’t it? Aren’t you supposed to be like. The god of the sky or something? Shouldn’t you be able to handle electricity? Or.” He grabs his shoulders and channels the lightning right into Asgore. Electrocuting him “Or doesn’t lightning fall in your domain after all? just the sky that holds it? aren’t you mad about it? that a lowly mortal can so easily defeat you?” he makes sure to purr his sentence out. Rub extra salt into the wound.

He lets go of the giant and steps back to watch Asgore fall to his knees before him. His HP dangerously low. Dust readies a blaster and aims it at the so called king of gods “Done already?”

Asgore pants and glares at him but mumbles “fine… you win.”

Dust grins more “They can’t hear you…”

Asgore glares more but speaks louder with anger in his voice “Fine. You win. We. We won’t step in.”

Dust watches him before grinning “Much better.” he dispels his blaster and turns away. He hadn’t even needed to summon more than one blaster. Honestly why they called this guy the king of gods is beyond him. Nightmare could have defeated him back when he was still goop.

He joins his mates sides and Killer shoots him a look as he leans close “You look so hot when you fight. I barely could stop myself from throwing myself before you.” he has a grin on his face.

Dust raises a brow “Maybe at home.” For now he looks around and Cross appears. Cross has his own slight blush on his face as he hands Nightmare back before invading Dust’s personal space with a happy hum. Cross nuzzles Dust’s skull and neck with a happy hum.

He whispers “Killer is right… you are so hot when putting people in their place.”

Dust is starting to see a very fun evening ahead of him. A glance at Horror confirms he is three for three and Dust is even more impatient to get home.

Nightmare just looks at him with a grin “Knew you would defeat him easily.”

Error and Reaper talk a bit with Asgore and Dust can see Blue lean closer to Dream in shock “That is acolyte power?”

Dream shrugs “Apparently? I never met an acolyte before. I don’t know their rules.”

Ink meanwhile has wandered over to the destroyed walls as he picks up pieces to look at them. He grins back at Dream and Blue and rushes over before blabbering about how he could use this material and texture for stuff and if he can take it along. Blue shrugs while Dream laughs and tells him to ask the other gods. Ink cheerfully skips over to another god, who backs up from the skeleton, and asks them about the properties and if he can take a piece.

Huh.

Seems like Dust made quite the name for them. Especially with the only other skeletons they know to be gods of dead.

Dust probably made skeletons seem like terrifying creatures at this point. Which honestly? Probably for the best.

They end up leaving soon after. They are offered a meal but they politely decline. Mostly because they promised Life that they would join her for dinner after this trip.

They are walking back towards the spot to make the first one of a series of teleports as Dust hums “that could have gone better.”

Killer laughs “What? Could have finished it in one move or something?”

Dust nudges him “Not that. This was supposed to be a visit to get good standing with them and reintroduce Nightmare. I don’t think that all went well.” He just… the idea of these stupid gods who never helped Nightmare and never supported him taking him away from them? Dust got pissed.

Reaper shrugs “euh. It is fine. You proved that you won’t get scared away by anything and that you got the power to back you up.”

Dream looks worried “It is really fine? They won’t be a problem with Fate or Balance?”

Reaper nods “I am very sure it is safe. They will all prefer to seem like they supported you from the start over admitting you defeated them.”

Error nods “Those gods are obsessed with seeming perfect. They will just say how they were worried you would not be able to handle it and that they tested you. That they went easy to get an idea for your power. That you proved yourself worthy to defend Nightmare.”

Killer frowns “And Fate and Balance will be chill with it?”

Ink shrugs “Not exactly? But they will act that they are and not interfere… They like to appear put together and seem like they know everything. If they admit they didn’t see this coming they will have to admit they are not all knowing and they don’t like that.”

Reaper points at Ink “What he said. They know they won’t be able to just force Nightmare to change domains now without making a mess of a lot of things. And with you guys being more powerful than they probably expected they will be more nervous about stepping in. Even getting hurt or any of you getting one good hit will be a bad look on either of them because they are supposed to be untouchable.” Reaper grins “And you four already proved you aren’t afraid to go on the attack and you won’t be intimidated.”

Cross looks nervous “They already know?”

Dream shakes his skull “Not yet. But this information will spread. And eventually reach them. By then everyone will know about Nightmare’s new role and about what happened. They will be too late to force a change.”

Killer grins “So we are good right? it is over? We will be left alone now?” he looks hopeful.

Reaper shrugs “probably? We can only wait and see.”

Dream nods “I think it is looking good so far! They let me alone as soon as it became obvious everyone knew. I am very hopeful for this.”

Dust hopes it really is that easy.

They get to Life’s domain and are welcomed to the table which is covered with all kinds of delicious food. Dust relaxes in the safe area and helps Nightmare select some things to eat.

The meeting with reasonable well. Now there is just one meeting left to do and get over with. At least that should not get as aggressive. The council is never known to throw punches before talking after all.

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#utmv #realageau #nightmare sans #deaged nightmare #dust sans #killer sans #cross sans #horror sans #reaper sans #dream sans #ink sans #blue sans #error sans #reapertale asgore #The gang is so big!#I think i got everyone lmao #More importantly.#Why would anyone expect dust not to be able to thrown down with gods?#This guy figured out there is some time traveling anomoly controlling the human vessel (the player) and is like.#Bet. I can 1v1 that.#and proceeds to get the power needed (by ambush because he couldn't win 1v1 first) and actually manages #he manages to BREAK the players will.#sure it sucks he got stuck in a dead au all alone. but also. doesn't change the fact he did it.#and then later after joining the gang (fanon) he fights either ink god of creation #or dream. god of balance (positive emotions)#and he manages.#and only AFTER ALL OF THAT #he got another powerboost.#Dude is a one man army/super weapon.#but he prefer to take naps and help his child with his homework.

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