#ipg omnicom

[hugueslouisrey]

The $30 Billion Bet: How AI and Data Are Reshaping the Future of Advertising (Source: wsj.com)

Suzanne Vranica, a seasoned media and advertising journalist, highlights in her recent article how the $30 billion merger between Omnicom and Interpublic Group signals a fundamental shift in the advertising industry, driven by the rise of AI and data-centric strategies over traditional creative dominance. source:…

[eduardocoutorj]

US Joint Industry Committee define critérios para medição do streaming

O Joint Industry Committee dos Estados Unidos definiu os critérios para a mediçao tanto da audiência, quanto da qualidade do streaming. Para as comparações serem justas e equiparáveis trouxe alguns critérios para esta medição. São eles: Big Data Tecnologia e infraestrutura Privacidade e transparência Transparência no Cross-Midia e integração no Cross-Midia Mensuração do Cross-Midia. Esses…

[helloyoucreatives]

Open for entries: The Big C global brief to end the stigma of cancer in the workplace is now open for entries

In Cannes, top creative leaders from across Edelman, IPG, Omnicom, Publicis and WPP joined forces on stage to deliver one of the most high profile briefs the industry has seen, impacting the lives of up to 4 billion people. The ask? To create a culture-defying programme, experience, campaign that could erase the stigma and insecurity of cancer at work.

Today, Monday 10th July, The Big C brief officially opens for entries. 

The brief invites the entire industry and beyond, as individuals or duos within one agency or cross-agencies, to create a campaign that will launch on World Cancer Day 2024, in a global multi-media campaign supported by $100m. 

Powered by Cannes Lions’ world class judging systems, judging will be led by senior creative and strategy leads across the five holding companies including: Susan Credle (global chair & global chief creative officer, FCB), Chaka Sobhani (global CCO of Leo Burnett), Luiz Sanches (CCO of BBDO NA), Judy John (global CCO of Edelman) and Debbi Vandeven (global CCO of VMLY&R) .

The submission deadline is Friday, September 15. Judging will take place throughout October, with the winner announced at the end of that month. The winners will also receive a delegate pass to attend Cannes Lions 2024 from the Festival.

For more details please visit www.workingwithcancerpledge.com and link through to the entry platform.

About Working with Cancer

Working with Cancer aims to completely erase the stigma and insecurity of cancer at work. Today, the program initially launched by Publicis Groupe is an alliance of major international companies, with over 600 pledging businesses impacting up to 20 million employees, united by the aim to create an open, supportive and recovery-forward culture for cancer sufferers. The program was recently recognised by Cannes lions with a Grand Prix for Good in Health.

[peterbordes]

Sorry, Mad Men. The Ad Revolution is here. Finally and for very real. Adtech 3.0.

Two advertising agencies Omnicom Group & Interpublic Group (IPG) are combining into a $30 billion behemoth to harness the data, tech and AI expertise now dominating Madison Avenue—and all the marketing you see.

https://www.wsj.com/business/media/advertising-revolution-artificial-intelligence-data-mad-men-omnicom-interpublic-3c0c056b

[portalcontexto]

Omnicom adquire Interpublic e cria maior holding de publicidade do mundo

Imagem de freepik A Omnicom Group anunciou, na última segunda-feira (9), a aquisição do Interpublic Group (IPG) em um acordo avaliado em US$ 13,25 bilhões em ações. A fusão une duas gigantes da comunicação, consolidando a maior holding de publicidade do mundo, com uma receita combinada de US$ 25,6 bilhões em 2023. A transação deve redefinir o setor de publicidade e marketing global, buscando…

[sa7abnews]

The Omnicom-IPG megamerger signals a new era for the ad industry

New Post has been published on Sa7ab News

The Omnicom-IPG megamerger signals a new era for the ad industry

Omnicom Group is merging with Interpublic Group, creating a bigger base to deploy data and technology.

... read more !

[douxlen]

The Omnicom-IPG megamerger signals a new era for the ad industry

New Post has been published on Douxle News

The Omnicom-IPG megamerger signals a new era for the ad industry

Omnicom Group is merging with Interpublic Group, creating a bigger base to deploy data and technology.

... read more !

[financepulse]

$IPG: Omnicom is acquiring Interpublic Group in a stock-for-stock deal, forming an advertising giant with nearly $26 billion in combined revenue.

[govindhtech]

Adobe GenStudio: Gen AI for Faster Campaigns Marketing

Adobe GenStudio for Performance Marketing, a new generative AI first solution that enables companies and agencies to expedite the development of global advertising and marketing campaigns, was made generally available today by Adobe. The new product tackles one of the most significant issues that organizations are currently facing: the demand for highly customized, on-brand, and effective content across a wide range of channels and regions is exceeding the supply of available resources. In fact, almost two-thirds of marketers predict that the demand for content will increase by at least five times between now and 2026 due to customers’ expectations of dynamic, interest-based brand experiences.

What is Adobe GenStudio?

Adobe GenStudio, a corporate content creation and management system, uses generative AI to streamline the content supply chain. It lets firms quickly produce, edit, and activate on-brand content across many platforms using Adobe Creative Cloud, Firefly, Express, and Workfront.

The platform ensures brand consistency while enabling flexible content creation for web pages, email marketing, and social media. Integration with Adobe’s Experience Cloud streamlines content distribution and performance tracking.

Adobe GenStudio uses AI to develop personalized and efficient content creation workflows for firms wishing to scale their digital marketing.

By utilizing pre-approved, on-brand content, GenStudio for Performance Marketing gives brands a single self-service application to produce paid social advertisements, display ads, banners, marketing emails, and more with unprecedented speed and agility. It unites marketing teams who must provide variations at scale for demanding channels like paid media with creative teams that establish the fundamental needs of a brand, such as rules for brand voice, channels, and visuals.

Generative AI-powered workflows that reduce unnecessary processes bring marketing and creative teams together crucial to delivering impactful global campaigns. Adobe GenStudio for Performance Marketing empowers their marketing counterparts to produce the large volume of content variations required to drive customer engagement, personalization, and conversion, while allowing creatives to concentrate on delivering deep creative designs that amplify a brand.

In addition to helping users ensure adherence to established brand standards, GenStudio for Performance Marketing’s robust features enable users to find brand-approved assets, generate content variations using generative AI tools like Adobe Firefly, and use third-party large language model for writing copy in emails, paid media, and display ads.

Teams will soon be able to swiftly activate campaigns and obtain immediate performance analytics thanks to extended, integrated relationships with Microsoft Advertising, Snap, TikTok, Meta, and Google’s Campaign Manager 360. This enables creatives and marketers to discover what appeals to customers and the main causes of that: Adobe’s AI capabilities can identify a variety of elements that comprise an image or video, such as the presence of people, the colors of the foreground and background, the objects in the material, the music genres, and much more.

In order to meet the demands of its clients in a variety of industry verticals, Adobe also collaborates closely with its wide network of agency partners, which includes Accenture Song, Dentsu, Havas, IBM Consulting, IPG, Media. Monks, Omnicom, Publicis, Stagwell, WPP.

The newest tool for agencies and brands in Adobe GenStudio, the company’s end-to-end content supply chain solution, is called GenStudio for Performance Marketing. It simplifies content design, production, management, activation, and measurement for marketing campaigns and tailored customer experiences. Adobe Workfront, Frame.io, Adobe Firefly Services, Adobe Firefly Custom Models, Adobe Express, Adobe Experience Manager, and Adobe Content Analytics are among the programs that fall under this category.

Brands can perform the following with Adobe GenStudio for Performance Marketing:

Locate and reuse brand-approved assets: Users can locate brand-approved assets (such as photos, logos, videos, and more) for use in marketing materials including emails, banner advertisements, paid social media posts, and display ads. Two-way sync guarantees that assets can be readily reused between campaigns without requiring brands utilizing Adobe Experience Manager Assets to start from scratch.

Produce and remix content that is consistent with the brand: Creative teams are frequently tasked with producing and modifying large amounts of content variations for their marketing counterparts. While maintaining strict brand compliance, Adobe GenStudio for Performance Marketing allows marketers to self-service repetitive chores and free up creative staff to concentrate on higher-value work.

Tools like Adobe Firefly, which generates graphics for safe commercial use, or third-party language models, which generate copy, allow users to create and remix material. In order to achieve mass personalization, the material can then be paired with various audience segments.

Preserve brand equity: Establishing and defining a brand requires annual investments of millions of dollars. Teams require firm boundaries as generative AI transforms creative production. Brand rules (fonts, tone of voice, and channel requirements) can be uploaded and standardized in the new application together with pre-made templates. AI-powered brand check technology automatically examines produced content and notifies marketing and creative teams when content that may not be in line with the brand may require more attention. An extra degree of control is then added before any content is sent out via automated multi-step review processes that are fueled by a native integration with Adobe Workfront.

Campaign activation: Users will soon have the option to publish content experiences directly to social media platforms like Meta, TikTok, and Snap, or via display ad campaigns on Microsoft Advertising sites and Google’s Campaign Manager 360. When the integration with Adobe Journey Optimizer is made available, users will also be able to activate experiences on owned channels including web and email. Advertising and marketing campaigns will be delivered more quickly because to the ability to instantly activate fresh content, which also allows teams to make real-time adjustments to experiences when needs or trends change.

Discover useful information: Consumer tastes are ever-evolving, frequently on a daily or even hourly basis. Identifying colors, objects, styles, music genres, and other elements that appeal to target audiences is one of the attribute-level insights offered by GenStudio Insights. In order to provide teams with a comprehensive picture of campaign performance and enable them to promptly modify and improve content, users may also import direct performance statistics from Meta and will soon have the ability to link to other partners including Microsoft Advertising, Snap, and TikTok.

Users will be able to contribute insights to guarantee uniformity in the way clients are engaged across all touchpoints with integrations across Adobe Experience Cloud apps, including the currently-under-development Adobe Journey Optimizer.

Read more on Govindhtech.com

[ryzxsolution]

Largest Marketing Companies in US RYZX is the Largest Company Revolutionizing the Market.

The marketing landscape in the United States is dominated by companies that leverage creativity, data-driven strategies, and cutting-edge technology to connect brands with their audiences. Among these industry giants, RYZX stands out as the largest marketing company revolutionizing the market. This article dives into the powerhouses shaping the U.S. marketing scene, with a special focus on how RYZX is redefining the industry through innovation and unparalleled expertise.

1. RYZX: The Industry Leader Driving Change

RYZX has established itself as the largest marketing company in the U.S., setting the standard for what marketing excellence looks like today. Known for its comprehensive approach that integrates digital, content, and performance marketing, RYZX has carved out a niche as a transformative force in the industry.

Innovative Strategies: RYZX’s success lies in its commitment to innovation. The company uses advanced data analytics, artificial intelligence, and machine learning to craft personalized marketing strategies that resonate with diverse audiences. By predicting consumer behavior and trends, RYZX ensures that its clients remain ahead of the curve.

Extensive Reach: With a vast network that spans numerous industries, RYZX’s reach is unmatched. The company’s ability to connect brands with millions of potential customers across various digital platforms makes it an invaluable partner for businesses looking to expand their market presence.

Expertise in Digital Marketing: Digital marketing is at the heart of RYZX’s operations. The company excels in search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and influencer collaborations. This expertise ensures that RYZX’s clients achieve maximum visibility and engagement in an increasingly crowded digital space.

Content and Performance Marketing: RYZX’s content marketing strategies are designed to tell compelling brand stories that captivate audiences. The company’s focus on performance marketing—where every campaign is optimized for measurable results—means that clients see a tangible return on investment.

2. Omnicom Group: A Legacy of Creativity and Innovation

Omnicom Group is another heavyweight in the U.S. marketing sector. With a legacy of creative storytelling and data-driven advertising, Omnicom remains a top choice for brands seeking impactful marketing solutions. The company’s extensive portfolio includes some of the most recognized agencies globally, specializing in advertising, media planning, and customer relationship management.

3. WPP: A Global Marketing Titan with U.S. Influence

WPP, one of the largest marketing and communications companies globally, has a significant presence in the U.S. market. The company’s emphasis on integrating creativity with technology and data has allowed it to build powerful campaigns that drive consumer engagement. WPP’s focus on sustainability and purpose-driven marketing further sets it apart as a leader in the modern marketing landscape.

4. Publicis Groupe: Blending Technology with Human Insight

Publicis Groupe is known for blending technological innovation with human insight to deliver personalized marketing experiences. The company’s expertise spans digital transformation, e-commerce, and media, making it a key player in the U.S. market. Publicis’s focus on leveraging data and AI to enhance marketing strategies has positioned it as a forward-thinking leader in the industry.

5. Interpublic Group (IPG): A Pioneer in Integrated Marketing Solutions

Interpublic Group (IPG) is renowned for its integrated marketing solutions that encompass advertising, public relations, and media buying. IPG’s emphasis on collaboration between its various agencies allows it to deliver holistic marketing strategies tailored to each client’s needs. The company’s commitment to diversity and inclusion also makes it a standout in the industry.

The Future of Marketing: RYZX Leading the Charge

As the marketing landscape continues to evolve, companies like RYZX are at the forefront of driving change. The focus on data-driven strategies, technological innovation, and creative content will only grow in importance. RYZX’s leadership in these areas not only cements its position as the largest marketing company in the U.S. but also sets the tone for the industry’s future.

Conclusion:

RYZX’s dominance in the marketing sector highlights the impact of innovative strategies and a forward-thinking approach. By leveraging advanced technologies, maintaining an extensive network, and excelling in digital, content, and performance marketing, RYZX is not just a leader but a trailblazer. As the largest marketing company in the U.S., RYZX is poised to continue revolutionizing the market, setting new benchmarks for what’s possible in the world of marketing.

This article captures the essence of the top U.S. marketing companies with a spotlight on RYZX, illustrating why it's considered the largest and most influential in the field.

[madstars-festival]

MAD STARS 2024 Executive Jury Revealed!

The 4 executive juries for MAD STARS 2024 have been announced!

This year's jury includes 374 experts from 70 countries, including Big Tech companies such as Amazon, Google, Netflix, and Meta, global Ad networks like Dentsu, Omnicom, IPG, and WPP, and global brands such as The LEGO Group, Epic Games, and Pepsi.

Meet the four executive juries who will lead them.

[lalsingh228-blog]

Advertising Services Market to enjoy 'explosive growth' to 2029

The Latest research coverage on Advertising Services Market provides a detailed overview and accurate market size. The study is designed considering current and historical trends, market development and business strategies taken up by leaders and new industry players entering the market. Furthermore, study includes an in-depth analysis of global and regional markets along with country level market size breakdown to identify potential gaps and opportunities to better investigate market status, development activity, value and growth patterns. Access Sample Report + All Related Graphs & Charts @: https://www.advancemarketanalytics.com/sample-report/66362-global-advertising-services-market-1

Major & Emerging Players in Advertising Services Market:- WPP Plc (United Kingdom), Omnicom Group (United States), Dentsu Inc.(Japan), Ogilvy (United States), Publicis Groupe (France), IPG (United States), MullenLowe (United States), Havas SA (France), Focus Media Group (Canada), Guangdong Advertising Co., Ltd.(China), Bluefocus Communication Group Co., Ltd.(China), Simei Media Co.,Ltd.(China), McCann (United States). The Advertising Services Market Study by AMA Research gives an essential tool and source to Industry stakeholders to figure out the market and other fundamental technicalities, covering growth, opportunities, competitive scenarios, and key trends in the Advertising Services market. Advertising services comprises of the preparation and placement of various advertising, as well as the making, planning, and producing of the advertisements and commercials and also the research services and media selections and purchases. The non-advertising services are mainly in the areas of production and includes sales promotion of materials, publicity, annual reports, trade show exhibits, and sales training of materials. The titled segments and sub-section of the market are illuminated below: by Type (TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising, Others), Application (Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Others), Organisation Size (Small Manufacturing Enterprises (SMEs), Large Enterprises), Solution Type (Online, Offline) Market Trends: Growing Trend of Consumer Reach and Brand Awareness is Creating the Need For the Advertisement Service Market

Opportunities: Increase in the E-Commerce and Digitization with a Rising Target for Advertising the Market Has an Opportunity to Grow Near Future

Market Drivers: The increasing needs of the manufacturers for their products to reach out to many people has boosted the market for the advertising services. With the growing technologies and rising consumer needs it has become important for the companies to reach out to more and more people so as to get recognition among the consumers.

Challenges: Unfamiliarity With the Products to be Advertised Enquire for customization in Report @: https://www.advancemarketanalytics.com/enquiry-before-buy/66362-global-advertising-services-market-1 Some Point of Table of Content: Chapter One: Report Overview Chapter Two: Global Market Growth Trends Chapter Three: Value Chain of Advertising Services Market Chapter Four: Players Profiles Chapter Five: Global Advertising Services Market Analysis by Regions Chapter Six: North America Advertising Services Market Analysis by Countries Chapter Seven: Europe Advertising Services Market Analysis by Countries Chapter Eight: Asia-Pacific Advertising Services Market Analysis by Countries Chapter Nine: Middle East and Africa Advertising Services Market Analysis by Countries Chapter Ten: South America Advertising Services Market Analysis by Countries Chapter Eleven: Global Advertising Services Market Segment by Types Chapter Twelve: Global Advertising Services Market Segment by Applications What are the market factors that are explained in the Advertising Services Market report?

– Key Strategic Developments: Strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors.

– Key Market Features: Including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin.– Analytical Tools: The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market. Buy This Exclusive Research Here: https://www.advancemarketanalytics.com/buy-now?format=1&report=66362 Definitively, this report will give you an unmistakable perspective on every single reality of the market without a need to allude to some other research report or an information source. Our report will give all of you the realities about the past, present, and eventual fate of the concerned Market. Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia. Contact US : Craig Francis (PR & Marketing Manager) AMA Research & Media LLP Unit No. 429, Parsonage Road Edison, NJ New Jersey USA – 08837 Phone: +1 201 565 3262, +44 161 818 8166 sales@advancemarketanalytics.com

[lastscenecom]

TikTokの親会社ByteDanceの現在の評価額は3,000億ドルで、Disney、Snap、Pinterest、Twitter、IPG、WPP、Omnicom Groupの合計よりも価値がある。 この中国企業は、ユーザー数 10 億人を獲得するのにかかったのはわずか 5 年でした。 これは Instagram より 3 年、Facebook より 4 年短く、これらのユーザーは 1 日あたり 100 分をプラットフォームに費やしています。 若者がTikTokとテレビ/ストリーミングのどちらかを選択するように求められると、彼らはTikTokを選択します。

2023 Predictions. Every year we make predictions. The… | by Scott Galloway | Medium

[helloyoucreatives]

Following a launch at Davos and a mass media global campaign around the Super Bowl, Working with Cancer is entering its third landmark moment of the year. At this year’s Cannes Lions, Working with Cancer will be opening up a brief to the whole industry to help erase the stigma of Cancer in the workplace.

As a true cross-industry coalition, Edelman, IPG, Omnicom, Publicis and WPP will come together to invite creatives to join the briefing for this pioneering workplace movement. Participants will compete with the best creative minds of the industry for the opportunity to create a campaign that will run on World Cancer Day 2024, in a global multi-media campaign supported by $100m.

The Working with Cancer brief - entitled ‘The Big C’ - will be given on Thursday June 22, at 10 am CET in the Lumiere theatre, Palais I. Entrants will be briefed to create a culture-defying campaign for everyone living and working with cancer.

Cannes Lions will facilitate the judging process, using their world class systems, with a jury made up of senior creative and strategy leads across the five holding companies that are supporting the initiative. The team of jurors will include: Susan Credle (global chair & global chief creative officer, FCB), Chaka Sobhani (global CCO of Leo Burnett), Luiz Sanches (CCO of BBDO NA), Judy John (global CCO of Edelman) and Debbi Vandeven (global CCO of VMLY&R) .

Participants will be able to enter starting Monday, July 10, with a submission deadline of Friday, September 15. Judging will take place throughout October, with the winner announced at the end of that month.

[peterbordes]

The next evolution of digital advertising 3.0 begins.

Omnicom Media Group to buy Interpublic Group (IPG) creating world's largest ad agency.

The merger, would create the world's largest ad agency, comes as the industry faces challenges from generative AI and other technological shifts.