#everyone have some propaganda

[seventhroundpick]

“do you think about the calder race?”

jj moser: “yeah, i think celli has to absolutely win it!”

[lurkiestvoid]

You're being targeted by disinformation networks that are vastly more effective than you realize. And they're making you more hateful and depressed.

(This essay was originally by u/walkandtalkk and posted to r/GenZ on Reddit two months ago, and I've crossposted here on Tumblr for convenience because it's relevant and well-written.)

TL;DR: You know that Russia and other governments try to manipulate people online. But you almost certainly don't how just how effectively orchestrated influence networks are using social media platforms to make you -- individually-- angry, depressed, and hateful toward each other. Those networks' goal is simple: to cause Americans and other Westerners -- especially young ones -- to give up on social cohesion and to give up on learning the truth, so that Western countries lack the will to stand up to authoritarians and extremists.

And you probably don't realize how well it's working on you.

This is a long post, but I wrote it because this problem is real, and it's much scarier than you think.

How Russian networks fuel racial and gender wars to make Americans fight one another

In September 2018, a video went viral after being posted by In the Now, a social media news channel. It featured a feminist activist pouring bleach on a male subway passenger for manspreading. It got instant attention, with millions of views and wide social media outrage. Reddit users wrote that it had turned them against feminism.

There was one problem: The video was staged. And In the Now, which publicized it, is a subsidiary of RT, formerly Russia Today, the Kremlin TV channel aimed at foreign, English-speaking audiences.

As an MIT study found in 2019, Russia's online influence networks reached 140 million Americans every month -- the majority of U.S. social media users.

Russia began using troll farms a decade ago to incite gender and racial divisions in the United States

In 2013, Yevgeny Prigozhin, a confidante of Vladimir Putin, founded the Internet Research Agency (the IRA) in St. Petersburg. It was the Russian government's first coordinated facility to disrupt U.S. society and politics through social media.

Here's what Prigozhin had to say about the IRA's efforts to disrupt the 2022 election:

"Gentlemen, we interfered, we interfere and we will interfere. Carefully, precisely, surgically and in our own way, as we know how. During our pinpoint operations, we will remove both kidneys and the liver at once."

In 2014, the IRA and other Russian networks began establishing fake U.S. activist groups on social media. By 2015, hundreds of English-speaking young Russians worked at the IRA. Their assignment was to use those false social-media accounts, especially on Facebook and Twitter -- but also on Reddit, Tumblr, 9gag, and other platforms -- to aggressively spread conspiracy theories and mocking, ad hominem arguments that incite American users.

In 2017, U.S. intelligence found that Blacktivist, a Facebook and Twitter group with more followers than the official Black Lives Matter movement, was operated by Russia. Blacktivist regularly attacked America as racist and urged black users to rejected major candidates. On November 2, 2016, just before the 2016 election, Blacktivist's Twitter urged Black Americans: "Choose peace and vote for Jill Stein. Trust me, it's not a wasted vote."

Russia plays both sides -- on gender, race, and religion

The brilliance of the Russian influence campaign is that it convinces Americans to attack each other, worsening both misandry and misogyny, mutual racial hatred, and extreme antisemitism and Islamophobia. In short, it's not just an effort to boost the right wing; it's an effort to radicalize everybody.

Russia uses its trolling networks to aggressively attack men. According to MIT, in 2019, the most popular Black-oriented Facebook page was the charmingly named "My Baby Daddy Aint Shit." It regularly posts memes attacking Black men and government welfare workers. It serves two purposes: Make poor black women hate men, and goad black men into flame wars.

MIT found that My Baby Daddy is run by a large troll network in Eastern Europe likely financed by Russia.

But Russian influence networks are also also aggressively misogynistic and aggressively anti-LGBT.

On January 23, 2017, just after the first Women's March, the New York Times found that the Internet Research Agency began a coordinated attack on the movement. Per the Times:

More than 4,000 miles away, organizations linked to the Russian government had assigned teams to the Women’s March. At desks in bland offices in St. Petersburg, using models derived from advertising and public relations, copywriters were testing out social media messages critical of the Women’s March movement, adopting the personas of fictional Americans.

They posted as Black women critical of white feminism, conservative women who felt excluded, and men who mocked participants as hairy-legged whiners.

But the Russian PR teams realized that one attack worked better than the rest: They accused its co-founder, Arab American Linda Sarsour, of being an antisemite. Over the next 18 months, at least 152 Russian accounts regularly attacked Sarsour. That may not seem like many accounts, but it worked: They drove the Women's March movement into disarray and eventually crippled the organization.

Russia doesn't need a million accounts, or even that many likes or upvotes. It just needs to get enough attention that actual Western users begin amplifying its content.

A former federal prosecutor who investigated the Russian disinformation effort summarized it like this:

It wasn’t exclusively about Trump and Clinton anymore. It was deeper and more sinister and more diffuse in its focus on exploiting divisions within society on any number of different levels.

As the New York Times reported in 2022,

There was a routine: Arriving for a shift, [Russian disinformation] workers would scan news outlets on the ideological fringes, far left and far right, mining for extreme content that they could publish and amplify on the platforms, feeding extreme views into mainstream conversations.

China is joining in with AI

[A couple months ago], the New York Times reported on a new disinformation campaign. "Spamouflage" is an effort by China to divide Americans by combining AI with real images of the United States to exacerbate political and social tensions in the U.S. The goal appears to be to cause Americans to lose hope, by promoting exaggerated stories with fabricated photos about homeless violence and the risk of civil war.

As Ladislav Bittman, a former Czechoslovakian secret police operative, explained about Soviet disinformation, the strategy is not to invent something totally fake. Rather, it is to act like an evil doctor who expertly diagnoses the patient’s vulnerabilities and exploits them, “prolongs his illness and speeds him to an early grave instead of curing him.”

The influence networks are vastly more effective than platforms admit

Russia now runs its most sophisticated online influence efforts through a network called Fabrika. Fabrika's operators have bragged that social media platforms catch only 1% of their fake accounts across YouTube, Twitter, TikTok, and Telegram, and other platforms.

But how effective are these efforts? By 2020, Facebook's most popular pages for Christian and Black American content were run by Eastern European troll farms tied to the Kremlin. And Russia doesn't just target angry Boomers on Facebook. Russian trolls are enormously active on Twitter. And, even, on Reddit.

It's not just false facts

The term "disinformation" undersells the problem. Because much of Russia's social media activity is not trying to spread fake news. Instead, the goal is to divide and conquer by making Western audiences depressed and extreme.

Sometimes, through brigading and trolling. Other times, by posting hyper-negative or extremist posts or opinions about the U.S. the West over and over, until readers assume that's how most people feel. And sometimes, by using trolls to disrupt threads that advance Western unity.

As the RAND think tank explained, the Russian strategy is volume and repetition, from numerous accounts, to overwhelm real social media users and create the appearance that everyone disagrees with, or even hates, them. And it's not just low-quality bots. Per RAND,

Russian propaganda is produced in incredibly large volumes and is broadcast or otherwise distributed via a large number of channels. ... According to a former paid Russian Internet troll, the trolls are on duty 24 hours a day, in 12-hour shifts, and each has a daily quota of 135 posted comments of at least 200 characters.

What this means for you

You are being targeted by a sophisticated PR campaign meant to make you more resentful, bitter, and depressed. It's not just disinformation; it's also real-life human writers and advanced bot networks working hard to shift the conversation to the most negative and divisive topics and opinions.

It's why some topics seem to go from non-issues to constant controversy and discussion, with no clear reason, across social media platforms. And a lot of those trolls are actual, "professional" writers whose job is to sound real.

So what can you do? To quote WarGames: The only winning move is not to play. The reality is that you cannot distinguish disinformation accounts from real social media users. Unless you know whom you're talking to, there is a genuine chance that the post, tweet, or comment you are reading is an attempt to manipulate you -- politically or emotionally.

Here are some thoughts:

Don't accept facts from social media accounts you don't know. Russian, Chinese, and other manipulation efforts are not uniform. Some will make deranged claims, but others will tell half-truths. Or they'll spin facts about a complicated subject, be it the war in Ukraine or loneliness in young men, to give you a warped view of reality and spread division in the West.

Resist groupthink. A key element of manipulate networks is volume. People are naturally inclined to believe statements that have broad support. When a post gets 5,000 upvotes, it's easy to think the crowd is right. But "the crowd" could be fake accounts, and even if they're not, the brilliance of government manipulation campaigns is that they say things people are already predisposed to think. They'll tell conservative audiences something misleading about a Democrat, or make up a lie about Republicans that catches fire on a liberal server or subreddit.

Don't let social media warp your view of society. This is harder than it seems, but you need to accept that the facts -- and the opinions -- you see across social media are not reliable. If you want the news, do what everyone online says not to: look at serious, mainstream media. It is not always right. Sometimes, it screws up. But social media narratives are heavily manipulated by networks whose job is to ensure you are deceived, angry, and divided.

Edited for typos and clarity. (Tumblr-edited for formatting and to note a sourced article is now older than mentioned in the original post. -LV)

P.S. Apparently, this post was removed several hours ago due to a flood of reports. Thank you to the r/GenZ moderators for re-approving it.

Second edit:

This post is not meant to suggest that r/GenZ is uniquely or especially vulnerable, or to suggest that a lot of challenges people discuss here are not real. It's entirely the opposite: Growing loneliness, political polarization, and increasing social division along gender lines is real. The problem is that disinformation and influence networks expertly, and effectively, hijack those conversations and use those real, serious issues to poison the conversation. This post is not about left or right: Everyone is targeted.

(Further Tumblr notes: since this was posted, there have been several more articles detailing recent discoveries of active disinformation/influence and hacking campaigns by Russia and their allies against several countries and their respective elections, and barely touches on the numerous Tumblr blogs discovered to be troll farms/bad faith actors from pre-2016 through today. This is an ongoing and very real problem, and it's nowhere near over.

A quote from NPR article linked above from 2018 that you might find familiar today: "[A] particular hype and hatred for Trump is misleading the people and forcing Blacks to vote Killary. We cannot resort to the lesser of two devils. Then we'd surely be better off without voting AT ALL," a post from the account said.")

[sacchiri]

Hellsing 2002 calendar illustration.

Ein wunderliche und erschröckliche Hystori von einem großen Wüttrich genant Dracole wayda Der do so ganz unkristenliche marrter hat angelegt die mensche, als mit spissen als auch die leut zu Tod geslyffen

A wondrous and frightening story about a great berserk called Dracula the voivode who inflicted such unchristian tortures such as with stakes and also dragged people to death

[chasingfictions]

guys I don’t know what the fuck happened to the meta ad algorithm but every single ad it is showing me between stories is like . severe idf propaganda. anti vaxism. pro life conspiracy theories . so that’s fun that’s cool. like i have been trying to use less Instagram and they said okay we’ve got just the thing . here’s israeli soldiers holding up huge ass guns next to a newborn baby . here’s your friend posting a story about Israeli war crimes in Gaza but don’t worry we’re gonna follow it up with an ad about how Israel is a land of happy smiling people come visit. now here’s someone talking about how exciting it is to find an unvaccinated surrogate for crunchy family planning. now here’s a lady talking about how abortion is bad for women’s mental health ….. and it’s like ok u guys win I am clicking out of stories now :)

[neonhellscape]

youre disturbing them

[knightofdeer]

I am not going to talk about "low morale" because I really don't care, but the tags are extremely wrong.

Source: I spent the last two years in a city in 45 kilometres away from the frontlines (Zaporizhzhia). Air strikes and air defense sound different. While I can't say for sure that there was no time Ukrainian air defense misfired into a residential building ever anywhere, I can guarantee that the most notorious destructions of residential buildings here were all air strikes.

This is what I am direct witness of, but what I saw from destruction of Kharkiw doesn't resemble air defense misfire either. I didn't pay close attention to other cities, but I can believe in situation there being the same.

[swoo0zy]

imagine if westley rlly betrayed wander n sylvia n stayed in the hater empire jk jk unless

[hybbat]

I do think a good chunk of the 'cringey atheist' stereotype did come from the fact that, especially americans, regardless of their actual religious status are just casually christian and refer to things through a religious filter and that isn't seen for how overwhelming/obnoxious/frustrating it is. Its absense, such as when writing a story and things like "oh god" or other casual references are remove or replaced, is seen as notable the same way people find the cast being all women or queer being 'abnormal'.

And I think more people, especially here on tumblr, should take a moment from ragging on some kid being "cringey" saying god doesn't exist or making atheist jump around like dancing monkeys to establish they're one of the good respectful ones before they ever even begin to talk about their own thoughts, and examine why so much content just inserts god into a conversation that had nothing to do with religion like it's the expected norm, the same way they examine the invasiveness of casual heteronormativity.

[blluespirit]

I sort of like the thought that Zuko and Aang take the Sun Warriors' warning not to tell anyone about the dragons a little more seriously… and they keep it between them. Of course, they trust Sokka, Toph and Katara. Of course they know they wouldn’t tell anyone, but now three people (including Iroh) know the truth about Ran and Shaw. And that’s three too many when you’re trying to keep a secret.

(and there are other people at the temple as well - like Haru, Teo and The Duke - who, while trustworthy, aren’t as close to them as the others, and when it comes to secrets with as much consequence as this one, you can’t afford to take any chances.)

Furthermore, the culture within the Fire Nation since Sozin’s rein has been warped. The culture is not to respect the dragons as the original firebenders, it’s to conquer and kill them. It’s the ultimate proof of your strength as a firebender. All it takes is one mistake before rumour spreads, and people go looking for the ultimate hunt. It’s not something Zuko or Aang can risk.

Whether Katara, Toph and Sokka (and Suki) ever find out the truth is up to you. But post-war, after Zuko returns from a strange, poorly explained trip with a dragon, and eventually develops the ability to use rainbow fire, either the others have some questions about Aang’s knowing look, or they are finally let in on a monumental secret.

[tippifunandprose]

If you're new to the platform, you may not remember that the year Trump was elected, there were a ton of Russian bots here on Tumblr specifically working to get him elected that were, to quote Tumblr, "engaged in state-sponsored disinformation and propaganda campaigns" and pushing a variety of fake ads and disinformation to help Trump win.

You also may not remember that these Russian sockpuppet accounts specifically encouraged people not to vote or to vote for Jill Stein or another third party because they knew it would lead to a Trump victory.

But, of course, for some mysterious (😒) reason Tumblr couldn't tell anyone they were following or had reblogged one of these disinformation accounts until after the election, when they sent a notice to each person individually letting them know they'd fallen for propaganda. So people didn't realize they'd been duped or that their "friend" was a Russian asset until it was too late.

And no one likes to admit they've been tricked. I get it. Sunk costs are a real jerk.

But when you notice how many of the people pushing a message not to vote or to vote third party are blue checks or how the algorithm on pro-Trump Twitter is favoring them by showing them even when you block the users. How these accounts are always using the same phrases every time. How quickly certain accounts pop up to comment the same things on every post with election keywords. Or how sometimes they don't even bother to switch between their pro-Trump account or their "leftist" account... please just take a moment to remember that this has all happened before and be critical about who, on these platforms owned by conservatives, it benefits most to convince you to vote third party or not vote.

In the words of super grainy Garfield...

[monards]

can a girl ramble aboutthe way you can interpret so many parts of the propaganda and characterization of rhine by other the people/general populace of teyvat as people largely antagonizing neurodivergent traits without being chased with pitchforks and torches.

[starbuck]

taking a film course my final semester just for fun and i get to write my final paper on literally ANYTHING, essentially, and i was going to do it on something insightful, but instead i am going to do it on how music is sex in The Smiling Lieutenant (1931) because i am OBSESSED with it and it makes me happier every time i watch it.

[wawhii]

Being able to say "this is fucking stupid" and move on from something on the internet has been instrumental, but oh my god it's still such a pain in the ass to think about it nonstop for the next 20 minutes

[dykeofmisfortune]

being a pretentious fuck is embarassing sometimes. bc if someone asks me what video games i play im like "yeah i only play story based indie games about depression and guilt" like omfg shut UP

[lilydvoratrelundar]

Give me the strength to not get into a fight with my unis jewish society over instagram.

[afterthelambs]

I always found Captain America: Civil War very side-eye worthy because the plot is kicked off by a non-government-affiliated-but-still-American-based militarized organization going into a foreign country and recklessly getting civilians killed trying to obtain a weapon of mass destruction, and then when foreign countries/ the UN demand accountability Steve just says "the safest hands are still our own" and the movie + fandom treats him like he's correct for this. Idk, knowing that the MCU collaborates with the US military industrial complex just makes the entire Team Cap side seem like deliberate propaganda than just an unintended implication.