#demand generation marketing

[unboundb2b]

Do you wish to improve the efficacy of your demand generation strategy? Examine this thorough approach on creating a data-driven demand development strategy that works.

Important Takeaways:

Recognize the importance of data in the production of demand.

Learn how to make the most of customer data.

Look at the latest demand generation tactics and trends.

Create a strategy that is in keeping with the goals of your firm.

[coochiequeens]

Gay men and the wealthy are no longer content to exploit one woman now exploiting two at the same is becoming trendy

Why have one baby when you can have 2? People are paying $500,000 to hire 2 surrogates at once and have 'twiblings'

By Kelsey Vlamis  Jul 16, 2024, 3:04 PM EDT

Some people are hiring two surrogates at the same time to carry their babies.

Concurrent surrogacy can be complicated and costly, with prices reaching up to $500,000 or more.

Many people who do it are in their 40s and trying to build out their family quickly.

Bill Houghton still vividly remembers the moment he met his son.

He was sitting in the hospital waiting room, right outside the birthing room, when a nurse appeared carrying a little green bundle.

"I just held him in my arms and just started crying. It was so overwhelming. My husband was like, 'Oh my God, I can't believe that this is it. We're a family,'" Houghton told Business Insider. "This is my son."

Just one week later, Houghton and his husband would have the same experience all over again when their second child, another son, was delivered.

"And it has been like that ever since," he said. "To this day, I still look at them and I think, 'Oh my God, these are my sons.' My father had sons. I never thought that I would have a son."

Houghton and his husband opted to become parents via concurrent surrogacy — a process in which two surrogates are hired to carry two babies at the same, or overlapping, time.

The resulting children can be born anywhere from one week apart, like Houghton's, to nine months apart, and have been referred to by some people in the industry as "tandem siblings" or "twiblings."

Surrogacy agencies told BI that concurrent surrogacy journeys are not uncommon, with some saying it's a rising trend in a growing industry that was valued at $14 billion in 2022 by Global Market Insights and has attracted the investments of private equity firms.

All kinds of people — couples or singles, straight or gay, young or old — have opted to build out their family two at a time via concurrent surrogacy. But there is one thing that most parents of twiblings have in common: the ability to afford them.

While Houghton hired surrogates abroad, couples who choose to go through US-based agencies can easily spend $300,000 to half a million dollars or more on concurrent surrogates, according to five surrogacy agencies that spoke to BI.

"It is a luxury, absolutely," Brooke Kimbrough, cofounder and CEO of Roots Surrogacy, told BI. "Most American families don't have $200,000 in cash to go through surrogacy generally, and then $400,000-plus in cash to be able to go through that twice at the same time."

Still, the use of concurrent surrogates could grow as surrogacy generally grows in the US, in part because celebrities like Kim Kardashian and Chrissy Teigen have started opening up about using surrogates, as well as depictions in film and TV that have made the practice more mainstream. Teigen was even pregnant at the same time as her surrogate.

Surrogacy is also becoming increasingly relevant as more and more people are opting to have kids and start building their families later in life.

Chrissy Teigen and John Legend have opened up about using a surrogate. Dimitrios Kambouris/Getty Images for Sports Illustrated Swimsuit

Concurrent surrogacy can help build a family quickly

Concurrent journeys typically look like regular surrogacy journeys, just times two. Gestational surrogacy, when IVF is used to place a fertilized embryo into a surrogate, is the most common form of surrogacy in the US today. Parents can use their own egg and sperm or that of donors.

Like many gay couples, Houghton and his husband each used their sperm for one of the babies, as well as the same egg donor, so their sons are technically half brothers.

While there has been increased awareness around what some call "social surrogacy" — using a surrogate when it's not medically or biologically necessary — the majority of people who conceive via surrogacy do so because they have to.

"Typically, when people come to us, they've been through a lot. This is not their plan A, it's often not plan B, maybe it's plan C," Kim Bergman, a psychologist and senior partner at Growing Generations, told BI. "They've had a lot of disappointment, and they've had a lot of trials and tribulations."

Many hopeful parents are in their 40s and are simply eager to build their families, the agencies said. A surrogacy journey can easily take one and a half to two years, so for intended parents who know they want multiple kids, concurrent surrogates can be appealing.

Certainly, some people who opt for concurrent surrogates do not fit the definition of medically necessary, at least according to the standards laid out by the American Society for Reproductive Medicine (ASRM).

Some people have mental health reasons or a fear of giving birth. Others are actors or brain surgeons who spend 12 hours a day on their feet and who can't get pregnant and continue to do their jobs. All the surrogacy agencies BI spoke with said it's essentially never the case that someone opts for surrogacy simply for vanity reasons.

David Sher, founder and CEO of Elite IVF, told BI they've helped coordinate surrogates for celebrities, politicians, and people in demanding careers like finance or tech. He said he currently has a client who serves on the cabinet of a Western country and is trying to have a baby via surrogate in part due to her demanding schedule.

Sher said he thinks concurrent surrogacy has long been an option for intended parents but that there does seem to be an uptick in people who are opting to do it.

Part of the reason for that could be because fewer and fewer agencies are willing to do double embryo transfers, which were previously more common and could result in a twin pregnancy. The ASRM recommends against them, as twin pregnancies come with heightened risks for both the surrogate and the babies. So concurrent surrogacy is a safer option for intended parents who want to have two kids at the same time or in close succession.

Costly and complicated

Though it's viewed as a safer option, concurrent surrogacy is controversial. The ASRM guidelines actually recommend against concurrent surrogacy, as well as against social, or not medically necessary, surrogacy. But all five surrogacy agencies that BI spoke to will facilitate concurrent surrogacies.

The agencies said they've seen many concurrent surrogacy journeys be successful and that a lot of care and prior planning goes into making them happen.

"It's not taken lightly," Bergman said, adding that concurrent journeys are rarely chosen by 30-year-olds who have plenty of time to build their families, though that does occasionally happen.

Surrogacy, in general, is expensive — commonly ranging from $150,000 to $250,000 for one child. The costs go toward surrogate compensation, agency fees, legal fees for contracts, and clinical bills.

The agencies BI spoke with said a concurrent surrogacy journey would essentially cost twice that. Meaning there's no two-for-one special.

But cost isn't the only factor to consider. Perhaps the primary drawback to pursuing concurrent surrogacy (that is, besides the high price tag) is the logistics of it.

All the agencies emphasized that concurrent surrogacy should only be pursued with full transparency and the fully informed consent of every person involved. That means matching intended parents to surrogates who are fully aware and OK with the fact that they will not be the only surrogate.

Gestational surrogacy, in which a fertilized embryo is implanted in a surrogate, is most common in the US. Jay L. Clendenin/for The Washington Post/Getty Images

There's also tons of planning and talking through hypotheticals. Are the surrogates based in the same area? Can the parents attend both births? Are we staggering expected delivery times enough? What's the plan if one surrogate gets pregnant on the first try but the other doesn't?

There's also a psychological aspect. Will both surrogates feel fully supported? How will one feel if she doesn't get pregnant right away and the other does?

"All of these conversations are front-loaded. Anytime in the conversation, the surrogate can say, 'I'm not comfortable doing this,'" Bergman said, adding that sometimes, after thinking through the logistics, some parents will change their minds and plan to space the deliveries out further than they initially wanted, like to six or nine months.

Most agencies recommended staggering the planned deliveries by at least three months. But at the end of the day, parents need to be ready for the timeline to not go exactly as planned.

Houghton and his husband had actually planned to have their babies six weeks apart, but when one of the babies was born five weeks premature, they ended up with birthdays one week apart.

Concurrent surrogacy may not be for everyone — even if you can afford it

Although the cost of concurrent surrogacy makes it prohibitive for most people, that could change in the future as more and more companies expand their fertility benefits.

There are also more nonprofits popping up that will provide grants or partial funds to people who want to build their families via surrogacy but may not have the means to.

Jarret Zafran, founder and executive director at Brownstone Surrogacy, told BI that it's not necessarily only the ultrawealthy who pursue concurrent surrogacy. He said he currently has clients who are lifelong educators on the older side who are getting ready to start the surrogacy process. They recently asked about what it would look like for them to do a concurrent journey.

"I guess it is still a luxury in the sense that most Americans would not even be in a financial position to afford it the first time," Zafran, who also had a child with his husband through surrogacy, said. "But for them, this is not a frivolous decision, and they're scraping together every single little penny that they have, all of their savings, their retirement funds, and I get it."

By using surrogates abroad over a decade ago, Houghton and his husband, who are based in Spain, spent much less on their concurrent surrogates than they would have in the US. But he's still not totally sure why they chose to do concurrent journeys rather than space the children out a bit more.

"We just liked the idea of having two kids that were about the same age that would sort of grow up together," he said, adding, "I didn't realize at the time the challenges that would come with having two kids."

In reality, he said having the two boys grow up so close together in age, not twins but in the same class in school, ended up leading to a lot of conflict and constant competition as they were growing up. He said it has gotten better now that the boys are facing their teen years and developing their own identities.

Still, if he could do it over again, he thinks he would stagger them more.

"They're unbelievable young men, and I'm so proud of everything about them," he said. "But having the two together has been a challenge."

Have a news tip or a story to share about concurrent surrogacy? Contact this reporter at kvlamis@businessinsider.com.

If a brain surgeon or politician can't do their job while pregnant have they thought about how kids in general will impact their job? What if their kid wakes them up the night before surgery because they got of had a nightmare? Are they counting on a reliable spouse or a nanny to take care to the unpleasant parts of parenting.

Finally at the very end of the article they address how being born so close together impacts kids. We're they really surprised that there was a lot of competition? And they article just touched on how one of the twins was born 5 weeks premature. That means at one week old the dudes in charge of its care were focused on its twibling. Considering that surrogacy pregnancies are more likely to have complications do the parents consider how they will care for one baby while another baby is in the hospital longer than expected?

[kayayeteae]

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[rahulp3]

What Are The Major Factors Driving Retinal Biologics Market Growth?

The Retinal Biologics Market is experiencing a surge in demand, fueled by advancements in eye disease treatments and a growing emphasis on vision health. According to a recent analysis by Future Market Insights (FMI), a leading market research firm, the market is currently valued at an impressive US$22.25 billion in 2022. Looking ahead, the market is projected to witness a remarkable Compound Annual Growth Rate (CAGR) of 11.1% over the next six years. This translates to a staggering market valuation of US$41.92 billion by 2028, highlighting the significant potential of retinal biologics in revolutionizing eye care.The remarkable expansion of the Global Retinal Biologics sector is fueled by advancements in technology, innovative research, and a growing demand for cutting-edge treatments. As the industry continues to evolve, it presents unprecedented opportunities for stakeholders, investors, and healthcare professionals alike.Key Retinal Biologics Market Insights:

Rising Prevalence of Diabetes-related Eye Disorders and Age-related Macular Degeneration (AMD) The prevalence of diabetes-related eye disorders and age-related macular degeneration is on the rise, underscoring the growing need for innovative solutions within the Retinal Biologics Industry.Substantial Investment in R&D for Biologics in Retinal Disorders The industry is witnessing a significant influx of research and development resources, aimed at advancing biologics for both infectious and non-infectious retinal disorders. This investment underscores the commitment to addressing unmet medical needs.

Emergence of Specific Biologic Molecules as Therapeutic Targets Specific biologic molecules are gaining prominence as highly promising therapeutic targets, offering new hope for patients with retinal conditions.Gene Therapy as a Solution for Monogenic Retinal Illnesses With a growing number of monogenic retinal illnesses, gene therapy is emerging as a pivotal component of the Retinal Biologics Market, presenting innovative solutions for these challenging conditions.

Request a Sample Copy of This Report Now.https://www.futuremarketinsights.com/reports/sample/rep-gb-8663

[bmpmp3]

when i was a kid i was really REALLY into fantasy books and comics but interestingly ive noticed as an adult im like. too picky about it? i still read and love a lot of fantasy fiction but while when i was a kid i loved it because of the fantasy worldbuilding but as an adult, 99% i like it Despite it all LOL like ive noticed i prefer most fantasy stories to not dwell too much on magic systems or whatever because i just dont care EXCEPT

except. recently i have discovered that actually i do really like fantasy, low or high, soft or hard, but you need one thing. you need your main character to really REALLY care about some hyperspecific aspect of your fantasy worldbuilding and make it the foundation of the story's scenarios:

either make them autistic and really into monsters or magic or whatever (a certain tasty dungeoning manga that i have been reading recently has taught me this) OR

make them a fucking business major and do real life financial stock market bullshit but like. in fantasy medieval times with wolf goddesses (spice and wolf <3)

[cuntylouis]

I have an increasing feeling that AMC's Immortal Universe is going to end up like Universal's Dark Universe. If you remember the Dark Universe, a franchise hopeful for the Universal classic monsters that never quite came into being, you may be entitled to compensation

[eisbecherovka]

Saw some post about AI art whatever and the op mentioned that AI "killed the field of translation", someone in the tags was lamenting that their career plan for becoming an interpreter was ruined because of that...huh??

Machines can't interpret (yet) and I think that technology is probably a ways off. But the real thing that everybody ignores is that a machine translation can only ever be as good as the source text. And if you feed a source text with typos and inconsistent terminology usage and...interesting sentence construction into a machine, you're going to get absolutely boiling hot nonsense out. And let me let you in on a little secret. Most technical texts - which make up the vast majority of translated material - are not very well written. The AI can't guess what the author was trying to say (yet) and it can't backtrack through other languages if the source text itself was a translation. It can't make use of supplemental material and it can't ask the author questions. It has the text and the text itself and that's it.

[promilo]

10 B2B Marketing Trends to Watch in 2023" by MarketingProfs

In today's highly competitive business environment, companies must keep up with the latest trends in B2B marketing to stay ahead of the curve. As we move into 2023, there are ten key trends that businesses should keep an eye on, according to MarketingProfs.

Personalization: Customers expect personalized experiences, and B2B companies are no exception. In 2023, we'll see an even greater emphasis on personalization in B2B marketing, with businesses using data to tailor their messaging to individual customers.

AI and machine learning: As AI and machine learning continue to evolve, they will play an increasingly important role in B2B marketing. From predictive analytics to chatbots, businesses will use these technologies to deliver more personalized and efficient experiences to customers.

Account-based marketing: Account-based marketing (ABM) has been around for a few years, but it's still gaining momentum. In 2023, we'll see more companies adopt ABM strategies, which involve targeting specific accounts rather than casting a wide net.

Influencer marketing: Influencer marketing has traditionally been associated with B2C marketing, but in 2023, we'll see more B2B companies using influencers to promote their products and services.

Video marketing: Video marketing has been on the rise for several years, but in 2023, it will become even more important. With the rise of platforms like TikTok and Instagram Reels, businesses will need to create short, engaging videos to capture the attention of their audience.

Virtual and hybrid events: The COVID-19 pandemic has forced many businesses to pivot to virtual events, but even as the pandemic wanes, virtual and hybrid events will continue to play a significant role in B2B marketing.

Customer experience: Customer experience has always been important, but in 2023, it will be even more critical. B2B companies will need to focus on delivering exceptional customer experiences to stay competitive.

Sustainability: Sustainability is becoming an increasingly important issue for consumers and businesses alike. In 2023, B2B companies will need to demonstrate their commitment to sustainability through their marketing efforts.

Voice search: With the rise of smart speakers and voice assistants, voice search is becoming more prevalent. B2B companies will need to optimize their content for voice search to ensure they're visible to potential customers.

Social media: Social media has been a key part of B2B marketing for several years, and in 2023, it will continue to be important. However, businesses will need to adapt to new platforms and features to stay relevant.

In conclusion, these ten trends will shape the landscape of B2B marketing in 2023. To stay competitive, businesses will need to embrace these trends and find innovative ways to incorporate them into their marketing strategies. By doing so, they'll be well-positioned to succeed in an ever-changing business environment.

[unboundb2b]

In today's competitive landscape, data is your secret weapon for success! 📈

Examine the revolutionary impact of data-driven demand generation. Learn how this method can help your business grow, increase conversions, and improve customer engagement.

Dive into the world of data-driven marketing to turbocharge your business!

[omegaversereloaded]

Coca-Cola is now on the official BDS boycott list!

From the website:

November 2024

1) Why?

Because Coca-Cola is implicated in Israeli war crimes.

According to research by WhoProfits, the Central Beverage Company, known as Coca-Cola Israel, which is the exclusive franchisee of the Coca-Cola Company in Israel, “operates a regional distribution center and cooling houses in the [Israeli] Atarot Settlement Industrial Zone.” Furthermore, its subsidiary, Tabor Winery, “produces wines from grapes sourced from vineyards located on occupied land in settlements in the West Bank and Syrian Golan.” 

The International Court of Justice affirmed in July 2024 that Israel’s entire occupation of Gaza and the West Bank, including East Jerusalem, is illegal, as are all Israeli settlements built on occupied land. As Israeli settlements – on occupied Palestinian and Syrian land – are considered war crimes under international law, Coke is complicit in a war crime. 

Corporations that are implicated in the commission of international crimes connected to Israel’s unlawful occupation, racial segregation and apartheid regime - within or beyond the Palestinian territories occupied in 1967 - are all complicit and must be held accountable. Direct complicity includes military, logistical, intelligence, financial and infrastructure support. The corporations, as well as their boards of directors and executives, may face criminal liability for this complicity.

Local alternatives are popping up worldwide to substitute Coca-Cola, an unnecessary and replaceable beverage

Local alternatives to Coca-Cola have been gaining market share across the world, including in Palestine, China, Bangladesh, Sweden, Egypt, India, South Africa, Turkey, Lebanon and elsewhere.

2) Why NOW?

The BDS movement has always considered Coca-Cola boycottable but has not prioritized it as a target based on its careful and strategic target-selection criteria, so why endorse the Coke boycott now? 

Human rights and health activists, among many others, have been campaigning against Coca-Cola and similarly complicit corporations for decades, including grassroots drives targeting the company for its complicity in Israel’s gross violations of Palestinian human rights. 

During Israel’s ongoing, livestreamed genocide, Israeli soldiers have often been pictured with Coke cans, donated to them by various genocide-enabling groups. This has provoked even more anger against the company, particularly given that Israel is starving 2.3 million Palestinians in the occupied and besieged Gaza Strip, severely limiting their access to clean water and, as a result, inducing the mass spread of contagious diseases. 

Given this context, Palestinian activists in Gaza and many BDS activists in the Arab world, in many Muslim-majority countries, and in some European countries as well, have called on the BDS movement to add Coke to its priority targets.

The BDS movement had previously targeted General Mills for its manufacturing of Pillsbury products in the illegal Atarot Settlement Industrial Zone - the same Zone where the Coke facility operates. Thanks to effective BDS campaigning, we won the demand for General Mills to end its business in Atarot. We know a campaign against Coke is winnable too. 

Based on all the above, and given Coke’s large contribution (through business-as-usual and taxes) to Israel’s war chest during the genocide, the Palestinian BDS National Committee (BNC), the largest Palestinian coalition leading the global BDS movement, has endorsed the grassroots, organic #BoycottCoke campaigns to pressure the company to end its complicity in Israel’s illegal occupation, apartheid and genocide. 

UPDATED VERSION!!!!

[abhibaj]

B2B Buyer Journey: How to Optimize for Success in 2025

The B2B Buyer Journey is becoming increasingly intricate as decision-makers demand more personalized experiences and data-driven solutions. By 2025, businesses must adapt their strategies to meet evolving buyer expectations, ensuring seamless engagement at every touchpoint.

In this blog, we’ll explore practical strategies to optimize the B2B Buyer Journey, address critical challenges, and highlight the role of lead generation and marketing strategies in achieving success. Every B2B company aims to attract more customers and increase revenue, yet generating high-quality leads remains a significant challenge. Let’s delve into the complexities of the buyer journey and discover actionable solutions for navigating its hurdles.

Get full insights@ https://itechseries.com/blog/b2b-buyer-journey/

Importance of the B2B Buyer Journey

The importance of the B2B Buyer Journey cannot be overstated in today’s competitive landscape. Buyers are more informed than ever, with 75% of their decisions made before engaging with a sales representative. This shift underscores the critical role of the decision-making process in shaping strategies tailored to the buyer's journey.

Consider these key insights:

67% of buyers spend their time researching online, while only 33% is spent interacting directly with vendors.

A refined buyer journey delivers higher conversion rates by addressing buyer behavior at every stage.

A well-defined B2B Buyer Journey funnel is crucial. Top-of-funnel content, such as blogs or whitepapers, builds awareness, while mid-funnel assets like case studies nurture interest. Effective execution involves buyer journey mapping to visualize touchpoints, identify friction points, and personalize interactions for a diverse buying group.

What Are the Key Stages of the B2B Buyer Journey?

To optimize the buyer journey, it’s vital to understand its stages:

Awareness Stage: The buyer identifies a need or problem.

Consideration Stage: They evaluate potential solutions.

Decision Stage: They choose a vendor or product.

Each stage demands tailored strategies. For instance, thought leadership content is effective during the awareness stage, while detailed case studies and demos work well in the consideration and decision stages.

How Can Data Enhance the B2B Buyer Journey?

Data is the cornerstone of an optimized B2B Buyer Journey. Here’s how to leverage it effectively:

Buyer Persona Development: Analyze customer data to create detailed personas for targeted strategies.

Predictive Analytics: Anticipate buyer behavior and proactively address their needs.

Personalization: Use data to tailor content, email campaigns, and offers to specific buyer segments.

For example, tracking website behavior can reveal where prospects drop off, enabling you to refine your strategy and retain their attention.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

Strategies for B2B Buyer Success

Understanding the buying group is critical for effective lead generation in the B2B landscape. Since most purchasing decisions involve multiple stakeholders, tailoring your approach to address diverse concerns is essential.

Key Strategies:

Content Personalization: Ensure your marketing materials resonate with the challenges of your audience. Personalized content builds trust and positions your brand as a reliable partner.

Sales Cycle Management: Streamline customer touchpoints and engage prospects at the right moments to shorten the sales cycle.

Account-Based Marketing (ABM): Align sales and marketing efforts to target high-value accounts with a focused approach.

Modern Demand Generation Tactics: Leverage AI-driven insights and automation tools to enhance efficiency and gain deeper customer insights.

For example, ABM allows businesses to focus resources on key accounts, driving greater ROI and long-term growth.

Challenges in the B2B Buyer Journey

While optimizing the B2B Buyer Journey, businesses often encounter these challenges:

Extended Sales Cycles: B2B sales often take months, requiring consistent engagement and value-driven interactions.

Multiple Decision-Makers: With diverse stakeholders involved, aligning messaging to address different priorities is crucial.

Data Overload: Sorting through vast amounts of data can overwhelm teams. Analytics tools help identify actionable insights.

Addressing these challenges with strategic planning ensures a smoother buyer journey and stronger lead generation outcomes.

Get your business boost, visit now@ https://itechseries.com/contact-us/

Conclusion

Optimizing the B2B Buyer Journey requires a strategic blend of data, creativity, and technology. By focusing on lead generation, refining marketing strategies, and addressing common challenges, businesses can create seamless and impactful buyer experiences.As 2025 approaches, the future of B2B marketing lies in personalization, adaptability, and a commitment to understanding buyers' evolving needs. Companies that prioritize the buyer journey will not only drive conversions but also foster lasting relationships.

[doomdoomofdoom]

wait omg fun fact (or: fun anecdote my father told me and I didnt fact check)

Apparently where I live, no one is buying used Teslas. Like not even those resellers and websites that take literally the most wrecked up shit. And this isn't even about Cybertrucks, because they arent sold in the EU.

No one wants those things.

[sekeltech]

15 Proven Demand Generation Strategies to Drive Sales in 2024

Demand generation strategy is a comprehensive approach focusing on creating awareness, interest, and desire for a company's products or services. It involves a mix of marketing tactics to attract and nurture potential customers throughout the buying journey.

In 2024, demand generation remains a crucial element for businesses looking to sustain growth and increase revenue. As the digital landscape continues to evolve, traditional marketing approaches are no longer sufficient to capture the attention of increasingly discerning customers. The shift towards more personalised, data-driven strategies has redefined how companies generate interest and drive engagement in their products and services.

To thrive in this dynamic environment, businesses need to adopt innovative demand generation strategies that align with the latest market trends. Whether through content marketing, social media outreach, or leveraging cutting-edge technology, these strategies are essential for reaching the right audience, boosting sales, and achieving long-term growth. In this article, we explore 15 proven demand generation strategies to help your business stay ahead of the competition in 2024.

[adguy]

Which Content Types Are Working for B2B Demand Gen Marketers? Find out...

[marqueeprojectusa]

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