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mrsbarnesblog · 1 year ago

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Push him

masterlist ko-fi ao3

Avenger! Bucky Barnes x PR manager! Reader

Summary: When you became Avenger’s PR manager, you basically got your dream job, but one particular man, who had been staring at you every single time you were around, made you wonder whether it was because he hated or liked you.

Word count: 6.8K

Warnings: smut, bucky is obsessed with your short skirts, bucky is recovering, grumpy x sunshine, good friend natasha romanoff, office sex, oral sex (f), unprotected sex, creampie, dirty talk, pet names

Author's note: ‼️so if you haven't seen my previous post, this is my new account. you may have seen this work on my old one (@inmyicyworld) but it was terminated and @support doesn't respond to me. please, follow and share this work. I'm going to reupload all of my old fanfics and hope to get your support ❤️

The work at the Avengers Tower wasn’t what you expected it to be. Tony Stark found you while you were working for another company a little bit more than a month ago. He was amazed by the way you were dealing with problems, by your charisma, and by your ability to find a common language with everyone. That’s how he knew that he had to have you as his partner and a part of the team.

The next day, you got a call directly from Tony, asking you to quit your job and accept his offer to work as Avenger’s PR manager. It would be an understatement to say that your jaw dropped to the floor when you heard your salary.

He said that you were totally worth it and that working with a group of such different people was not easy, but he was sure that you would be perfect at this. So on that exact day, you decided to take a risk and accept the challenge.

One thing that you hated about your previous job was the strict dress code. It was simply far from your style because you hated wearing the same basic and boring clothes every day. Tony said that it was the last thing that he cared about, and in that building, no one was obligated to wear certain clothes.

You knew that it was your lucky ticket.

He was actually really friendly and funny in person. You talked a lot during your first day while he was showing you all the necessary places in the tower: your office, his lab, common rooms and kitchens, avenger’s rooms, and even a beautiful garden on the roof. By the way, Tony allowed you to decorate your office however you wanted and gave you the number of the person who was responsible for this.

In short, it was perfect.

You were giddy with excitement on your first actual day of work. According to the plan, you had to meet with the Avengers and then arrange a few meetings for Tony.

It felt like you spent hours before your mirror deciding what to wear. Your whole room was a mess, and when you finally completed your look, which consisted of a short black skirt, beige long sleeve and a brown leather jacket on top, it was already time to go.

Everyone in the room heard you before they saw you because of the sound of your heels clicking on the wood floor.

“Don’t tell me that this is our PR manager, Stark.” Black Widow looked you up and down with a smirk on her face. “You look good, hun. Finally, someone with a taste in this boring group of losers, besides me and Wanda, of course.”

“Hi.” You nicely smiled, not ready to get a compliment as soon as you stepped into the room.

“Ohh, she’s also the sweet one.” Another red-headed woman, Wanda, said with a smile.

“You both, shut up.” Tony stood up from the armchair with a pack of chips in one hand and threw the other one over your shoulder. “Want some?” He asked you, showing the food, but you slightly shook your head. “Whatever… Now, you all listen here, this is Y/N; she’s our new PR manager. I stole her from someone because she’s incredibly smart and good at her job. Starting from this moment, she’s going to cover up your asses and organize all this stupid media stuff.” You blushed at his words but were still silent. “So, this is Natasha, Wanda, Steve, Bucky, and Th—wait, you already know them, right?”

“Yeah, of course I do.” You chuckled. “By the way, it’s nice to meet all of you. I hope we can work together, and I will have a chance to be helpful.” You took a look at all the Avengers in the room, and everyone looked at you with a smile except one person, whose eyes sent shivers down your spine.

When you looked at Bucky, you saw that his eyes were scanning your body with an unreadable expression, and you suddenly felt really weird in your short skirt. Your eyes met, and his famous death stare was really quite scary. He didn’t like you? You two were staring at each other for a few seconds, and you believe that the rest of the team noticed it because Steve loudly cleared his throat to get your attention.

He asked you a few questions about you, and Clint and Sam made a few jokes. Everything was fine as you all chatted for a little bit until Tony said that everyone should get ready for tomorrow’s mission, and you too have a lot to do.

You went back to your office only with the thought that, during this whole time, Bucky was staring at you like he wanted to burn a hole in your head.

Later that day, Bucky was sitting at the kitchen island with a cup of already-cold coffee while Steve was making himself dinner. It was quiet besides the sound of the cooking food, or at least Bucky didn’t listen to Steve’s words because he was too deep in his thoughts.

Well, he was mostly thinking about you and his mixed feelings about this interaction. As soon as you walked into the room, you had his whole attention. He couldn’t help but stare at your body, at your open legs, and at your smiley face. He knew that he sounded like a total creep and that it was inappropriate to look at other people this way, but he had never seen women dress this way. Was it normal right now? Was it new fashion trends or something? The only women that he had been interacting with for the past few years were women from Wakanda, and in the tower it was mostly Nat and Wanda, and he had never seen them dress like that. Or, at least, he just didn’t care enough to notice it.

When he saw you today, he felt something in him, and he didn’t like that feeling. It was something new, something that he had never experienced before, but his body became tense and his stomach tightened. It was weird.

“What, you're still trying to process her?” He was distracted from his thoughts by Sam, who came to the kitchen to grab a bottle of cold water from the fridge. Bucky looked at him and furrowed his brows when he saw a shitty smirk.

“What the fuck are you talking about? And why are you smiling like an idiot?” Bucky growled.

“Because you’re thinking about Y/N.” His words caught Steve’s attention, and he came closer.

“That’s why you two were staring at each other like that?” Steve said this while drying his hands with a towel. “Do you like her? I think she seems cute.”

“No, I don’t. She just looks... different.”

“Oh, the old man got excited by the beautiful woman and her short skirt.” Sam’s smile got even wider as he started teasing Bucky. “You know, I wanted to ask her out, but I can take a step back if you like her.” He leaned on the table so he could get under Bucky’s skin even more.

“I do not like her.”

“So you’re okay if I ask her out? Maybe I should go to her office right now.” Sam pretended like he was really thinking about this.

“Sam...” Steve said.

“You both are just getting on my fucking nerves.” Bucky’s chair almost fell to the floor when he angrily stood up. “Do whatever the fuck you want, I don’t care about you or her.” With these words, he stormed out of the room, and Sam started to laugh out loud.

“You didn’t have to do that, you know?” Steve shook his head like a disappointed mother whose kids always fight.

“That was fun, and maybe it’ll push him to ask her out. She’s hot, but not my type; I’m just trying to help this idiot.”

You have been working with the Avengers for over a month now. This work was literally a dream from any angle. You were making a lot of money, doing the job that you really liked, and found a lot of close friends.

Almost everyone on the team was very close to you. Natasha and Wanda were particularly your best friends. Sam was the funniest person you’ve ever met, and he always found time to tease you or to make a compliment. Bruce and Clint were like your uncles—a little bit old and annoying, but always with a piece of advice for you. A few times, you and Steve met at the gym when you came to work too early, so he was happy to train with you. Who would’ve thought that Captain America himself would teach you how to throw a punch?

The only pain in your ass was Bucky Barnes. Well, to be fair, he didn’t do anything. You’re not even sure that you heard his voice. He was always just staring. Any time that you came to the room and he was there, you either saw him from the corner of your eyes or felt his burning gaze on your back.

To this day, you had no problems with your job. You organized a few interviews for Tony and Steve, talked to the newspapers and magazines, and held some meetings, but right now, sitting on your white chair, you felt weirdly nervous.

Bucky had to come here any minute to talk about a recent accident. Apparently, he almost knocked out someone on the street. All the press and news sources were taking advantage of the situation and using loud headlines to cast a shadow on Bucky and get more views. “The Winter Soldier is back?”. “The Winter Soldier almost killed an innocent man on the street.”

It has been the biggest topic on the internet for the past few hours. Most of the people were furious and wrote too many inappropriate and rude things. So you asked FRIDAY to call Bucky so you could know the whole situation and give comments to the press as soon as possible.

You started thinking about what you should do, or, to be more honest, how to behave around Bucky, because a few days ago two red-headed women that you now considered your best friends assured you that he is in love with you and just doesn't know what to do with it.

You told them everything about his weird actions—that he always looked at you, checked your clothes, and stayed silent. Natasha and Wanda just looked at each other with smirks on their faces.

“Why are you looking at each other like that?” You arched an eyebrow and crossed your hands across your chest.

“Please, don't tell me that you don't understand his behavior.” Natasha looked at you and sipped her coffee.

Well, I wouldn’t have asked you if I knew the reason.”

“Honey, he lust likes you and thinks that you’re hot. You remember that he’s actually an old man, right? Women from his time didn’t dress like that, and you look really sexy.” Wanda’s words made Nat nod her head as you looked weirdly at both of them.

“That’s bullshit, Wanda. This can’t be true. I'm sure that he just doesn’t like me and thinks that I look too revealing. Or he just hadn’t had a girlfriend in a long time.”

“Some time ago, I came to the kitchen at like 2 a.m. just in my lingerie because I thought everyone was asleep. Barnes was sitting there with a book, and you know what? He just said “Hi” and didn’t even look at me again while I was making a sandwich. And when he sees you, he just can’t take his eyes away and stares like an idiot.”

You stayed silent, thinking about the girls' words, because everything seemed pretty reasonable.

“And what should I do?”

“I don’t know, seduce him or something.” Natasha just casually said it, and your eyebrows flew to your hairline.

“Wait, do you like him?” Wanda asked you, and Natasha huffed like it was obvious.

“I mean… he’s beautiful. I didn’t have a chance to talk to him, but Steve and Sam love him, and I trust their opinion.” You stopped trying to put together your thoughts. “To be honest, sometimes I think about the fact that he’s probably one of the hottest people I’ve ever seen. When we studied history at school, all the girls fell in love with America's Boy, and I with his best friend.”

“Then don’t wait. Just give him some hints, because I swear, for the ladies’ man, he’s too slow.” Natasha’s words made you smile. “Try to get closer to him; I don’t know, flash him with your boobs and look at the reaction. Push him a little bit. He’ll break.”

The loud knock on the door almost made you jump out of your chair.

“Come in.” You said this as you stood up and fixed your white dress and cardigan.

Bucky came probably to the lightest and most cozy room in the whole tower. A lot of white and pastel colors, comfy sofa and armchairs, and paintings on the wall. And in the middle of this was you—always perfectly looking, in heels, in a too-short dress, and with a smile on your face. He couldn't stop himself from looking at the smooth skin of your legs. It’s probably so soft...

“Em– Hi.” You awkwardly stood while his eyes were scanning your body. He didn’t answer; he just nodded. “So I think that we can sit there, it’s more comfortable.” You wave your hand at the sofa with a fluffy cover on it. “Do you want anything? Tea, coffee, water, soda?” Bucky just shook his head while he was trying to comfortably sit with a frown on his face.

You deeply inhaled while trying to be a professional. You didn’t know what was wrong with this man, but his behavior started to get on your nerves.

“Bucky, we can’t work together if you keep ignoring me. You can say if you don’t like something, because I don’t want to be on bad terms with anyone.” You sat across from him and crossed your legs.

“I don’t know what I should say.” His deep voice filled the room. Bucky took a pillow that was lying near him and started playing with the fringe. “I feel weird when I’m around you, and I don’t like it. I have thoughts that I shouldn’t have.” His eyes scanned your body once again, and you wondered if he was talking about what you thought.

“Can I do something to change it?”

“No.” He deeply inhaled. “It’s my own problem, and it’s not your job to try to fix it. Anyway, why am I here?”

“I think you know why. I need to ask you about the recent incident because I have a meeting with the press in less than an hour, and I have to give them a good reason why you did that. People didn’t take all that information too well.” You saw that Bucky sadly smiled and looked you directly in the eyes, making goosebumps appear on your skin. “So, tell me what’s happened.”

“You know that whatever you say won’t change people’s opinions about me, right? No one forgave me, and they’re still looking for a chance to call me a murderer.” He tried to hide behind a smile, but you saw everything written in his eyes. Bucky hurt himself with his own words.

“I understand how you feel about this whole situation, but we should address all those rumors because things might get worse.” You leaned on your knees with your hands, and Bucky’s eyes immediately fell on your boobs.

Push him a little bit. He’ll break.

You tried to hold back a smirk.

“Fuck.” He mumbled. “ I– um– I was walking from the coffee shop to the tower. It was another busy street with hundreds of people, but I still didn’t expect someone to touch me. That man jumped on my back or something, and my instincts just worked. I threw him over myself on the ground and put a hand on his throat. Turned out he wanted to take a picture. But I panicked because there are many people who want to take revenge and who might want to do it literally any second. I’m always ready for this.” He shrugged like it was nothing, but you could hear the pain in his voice.

You felt deeply sorry for the man before you. Even if he was cold and acted weird around you, you knew that it was his way to protect himself. After everything he came through, you couldn’t blame him.

“Do you still go to the therapist?” You gently asked.

“Yes, two times a week.” Bucky nervously ran his right hand through his hair while still holding your pillow in the metal one.

“Okay, that’s good; I can work with this information.” You nodded and reached for your journal on the coffee table. “Thank you for sharing this with me, Bucky. I really appreciate it. I’ll do my best to convince people that it was not your fault, okay?”

“Thank you, Y/N.” Bucky stood up, carefully putting your pillow in its place, and left your office without another word, while you were sitting there with a smile.

Maybe the girls were right.

After that day, everything between you and Bucky became even weirder. Yes, he wasn’t totally silent now, and you’ve got a few “Hi”, but his stares felt different.

It was like you two were playing some kind of game. Since you knew that he didn’t actually hate you, you tried to do as Natasha and Wanda said—get his attention and push more. And God, you loved that game.

Almost every day you found an opportunity or excuse to see him in common rooms or in the corridors of the Tower, and you made sure that Bucky noticed you. You wore tighter clothes, walked right past him, and looked at him with a smile. You knew that it was working because a few times Bucky just suddenly left the room while he was mumbling something.

It was almost 8 p.m., but you were still working on schedule for the next week. There was some kind of charity event, and Tony required you to convince everyone to go there because more Avengers can attract more sponsors and money. As always, Bucky was the one who refused to go there. He simply sees no reason for him to be there, and he doesn’t want to be there alone because he knows that Captain America will be the biggest star, and such a social butterfly as Sam will leave him in a second.

You decided that it would be better to talk to Bucky in person, but you didn’t want to lose a chance to get his attention, so you went by yourself instead of asking FRIDAY.

You looked in the small mirror to check your makeup and hair and went straight to where you knew Bucky was spending his evening. As you walked in a dark room filled with only light from the TV, you saw Sam and Steve sitting on the couch and Bucky on the armchair near them. You quietly walk to him and just casually sit on the armrest. His eyebrows flew to his hairline, and you heard that the chewing from the boys stopped. Bucky had no choice but to put his metal arm on your lower back.

“I need you in my office. You have to talk about the next charity event. Could you please give me some of your time?” You quietly asked and lowered yourself closer to him. Bucky was just staring at you for a few seconds, but then slightly nodded.

Bucky followed you to your office, not without getting smirks from the boys,and then stood near your table with his hands in his pockets.

“Don’t you want to sit?” You said and stepped closer to him.

“No.”

“Um– okay.” You took the papers from your table and stood in front of Bucky. “So, you know that there is going to be a charity event, and I’m responsible for getting all the Avengers there, and you are one of them.”

“I’m not going, I already told Tony.” He just shrugged.

“Why not?”

“Because I’m not needed there. I’m not an actual hero, people have no interest in me, especially when there will be Iron Man, Captain America, and Thor, you know? Plus, I have no interest in sitting alone the whole night.” You saw that Bucky tried to be casual about it, but he just put salt on his own wound.

“Don’t say that, Bucky. There are people who want to see you there, you have a lot of fans. You know, I’m going there too, so if you don't mind, we can–”

“What game are you playing with me?” He interrupted you. Bucky straightened his shoulders, which made him look even bigger, and started moving closer to you, putting you in a trap between him and your desk.

“W– what do you mean?” You couldn't control your body as you started to tremble a little bit from the power that this man had. As soon as you bumped into the table, his hands landed on both sides of you, and his face was right in front of yours.

“Don’t act clueless, Y/N. I see what you’re doing.” He stopped for a second, studying your face. “You know, I tried to convince myself that you do all of this by accident, but now I’m sure that you’re just playing your little game. Am I right, doll?” You two were staring at each other, and you felt almost nauseous from different emotions.

He was so fucking beautiful up close. Piercing blue eyes, pink lips, and light stubble You know why many women thought that James Barnes was charming. If he had more confidence, he would’ve been unstoppable.

Your eyes slowly shifted lower to his arms and chest as you remained silent. He was big, with well-trained muscles that were seen through the tight black t-shirt. Both arms were stretched near you, so you had a really good opportunity to look at the smooth tanned skin and beautiful dark vibranium. You felt how your lower stomach tightened just from the thought of getting those pretty hands on your body…

You were pulled out of your head by a sudden movement of Bucky’s hand, which gripped your face and pushed your lips together. He was obviously dominating in the kiss, as if he were desperate to taste you. The tip of his tongue brushed over your lips, asking for entrance, which you happily gave him. The moan came out of you when Bucky moved away and looked you in the eyes, still holding your face.

“This whole fucking time I thought that I was a creep for looking at you, but now I know that you did everything on purpose, doll.” His eyes moved between your eyes and mouth. “All these short skirts and dresses that almost showed me everything underneath it, all these innocent smiles and looks... You did it to tease me?”

“Not at first...” You mumbled. “But you were acting so weird, and girls said that you liked me and just didn’t know what to do. I wanted to find out whether it was true or not.”

“Fuck, if I knew earlier that this was your plan, I would’ve bent you over the nearest surface, baby.” Bucky moved a little closer, brushing his lips over yours. “Do you know how fucking hot and gorgeous you are? I haven’t felt that way in many, many years. Just wanna kiss you and make you mine.”

“And what’s stopping you from this, Sargent?” You asked with a smile and moved your hand to the back of his neck to gently play with the baby hairs.

“You’re gonna be my death, doll face.” He mumbled before leaning closer and kissing you again.

This time, you started to touch each other's bodies. Bucky’s warm and cold hands landed on your thighs, playing with the hem of the skirt and rubbing your soft skin after he lifted you up a little bit and helped you sit on the table, staying in between your legs. Your own hands were moving up and down his broad chest, discovering all of his muscles.

“Bucky…” You whined into the kiss when his finger brushed against the edge of your already wet panties.

“Tell me.” Bucky moved away from your swollen lips and left a path of kisses down your neck. “Tell me what you want, and I’ll give it to you.” He sucked a sensitive spot under your ear, which made you moan.

“I don’t know. Just do anything, please.” You both breathed heavily. You felt like you were too hot; your lower stomach ached, and your underwear was soaking wet. Bucky was looking at you with such lust in his eyes that you wanted him to destroy you.

“Lay back.” He ordered you as one of his hands went higher under your skirt and slid your black lace panties down your legs. You didn’t miss how Bucky shoved him into the back pocket of his jeans with a smirk on his face.

You quickly followed his instructions and just threw all the papers from our table on the floor. You’ll regret it later, but now you don't care. The sudden move of Bucky's metal arm grabbed and pulled your shirt, and all the buttons scattered on the floor, making you gasp in disbelief.

“Bucky! It was expensive.”

“Sorry, I’ll buy you whatever you want, I promise. But now I need to see you all.” He growled and fell to his knees before you. “Fuck, doll, such a pretty pussy. I’m gonna make a mess with her.”

Bucky’s hands grabbed both of your legs and threw them over his shoulders. He dragged your skirt higher, not wanting to take it off of you. His head fell on your right legs as he left a few kisses on your sensitive skin.

“Bucky please! Don’t tease me!” You desperately whined.

“I need a moment to appreciate both of you. I haven’t done it since the 40's, you know that?”

You wanted to say something, but his mouth on your most delicate part of your body left you speechless and made you grab his hair. Bucky’s tongue was gentle at first, just to get a taste of you and tease you a little bit. His tongue started to play with your clit, circling it and applying different pressures to find out what made your body twitch. It looked like he was enjoying it too; you felt deep grunts escaping his mouth as he was trying to catch every drop that came out of you.

Your loud moans filled the room as Bucky found the perfect place and made motions that made you see stars. A hand in his hair tightened even more when you felt one of his fingers at your entrance.

“M-hm, so wet and tight for me.” He pulled away a little bit, looking at how his two fingers came in and out of you, all shiny with your juices. His darkened eyes were firmly glued to your pussy, which was trying to get more, and his mouth opened a little bit at the sight. “Taking my fingers like a good girl.” Bucky attacked you with his mouth again. This time he was licking your folds, mixing his saliva with your juices. When the feeling of his nose touching your bundle of nerves came through your whole body, you gripped Bucky’s dark locks even harder, particularly trying to ride his face, and he had to put his metal hand on your hips so you wouldn’t move.

Your body tensed when he curled his fingers right on your g-spot, sucking your clit like a hungry man.

“Bucky—fuck, fuck, fuck! I’m gonna cum, please don’t stop!” You whined with tears running down your face.

A few more movements of his magical mouth, and you fell over the edge. Your legs tightened around his head, tingles went all over your body, and the loudest moan mixed with Bucky’s name came out of you as you were riding on the wave of your orgasm.

Bucky didn’t stop, though.

He made sure to lick every drop that came out of you, to the point that you had to beg him to stop because you were too sensitive.

“That was—“ You were trying to catch a breath. “That was the best orgasm I've ever had, oh my god. If you did it for the first time in like seventy years, I can’t imagine what you can do with practice.”

Bucky dragged you up by your neck, so you would be at the same level with him. His hand moved your hips closer to the edge of the table, and you felt how hard he was through those jeans.

“I can practice whenever you’ll allow me, doll.” He put his warm hand on your face to kiss you. The taste of your own release on his tongue made you moan.

“Need you inside of me, please.” Your hands automatically started to pull up his shirt, but he stopped you.

“We don’t have to take it off if you don’t want to.”

You were silent for a few seconds. “Why wouldn’t I want to take your shirt off?”

“You know, my arm and scars...”

“Do you really think that I care about it?” You left a few kisses on his cheek. “I think that your arm is hot, by the way, and I want to feel your skin on mine, Sarge.” It was enough for Bucky to pull off his shirt and stay before you half-naked.

Your hands moved to trace every muscle, every birthmark, and every scar on his chest, and you felt that this moment was so intimate, especially because of Bucky’s stare. He looked at you with such adoration and softness that you wanted to melt.

“You’re amazing, you know that?” He mumbled and kissed you with even more passion.

Bucky ripped off the rest of your shirt and quickly took off your matching black bra, gripping your breasts with both hands and taking your left nipple in his hot mouth.

You dug nails into Bucky’s back as he was sucking and licking your nipples, leaving them wet in the cold air. It felt good. So fucking good—his mouth was truly amazing. But the emptiness inside of you was almost painful, and you were clenching around nothing.

“Bucky! Sarge, please, I need you.” You almost cried and dragged his head by the hair back to your mouth.

“Baby, baby, wait– “ His hot breath was touching your lips, but he stopped your hands, which were unbuckling his belt. “Baby, I don’t have a condom. Fuck, do you have one?”

“We don’t have to use it... I’m on the pill. And I’m clean.” Your legs wrapped tighter around Bucky’s waist and put him closer to your naked core. He swore that he could feel your heat through his jeans and boxers.

“Fuck, I love twenty-first century... I’m clean too, can’t even catch a disease with this serum shit.”

His words were like a green light to you. You didn’t want to wait even a second more. So you just took off his pants with such speed and impatience that it made Bucky chuckle. With the last movement, all of his clothes were on the floor, and you sat on your table, frozen because of the sight before you.

Bucky’s thick and perfectly long dick was the best fucking thing that you’ve ever seen. Pink and a little bit curled to his abdomen. Your mouth watered just thinking about tasting it. Or how well he’ll stretch you out. You didn’t even notice how your mouth opened a little bit, and you unconsciously wrapped your hand around him.

“You’re gonna destroy me, Bucky.” You mumbled, to which you heard only a deep chuckle. Your eyes moved back to Bucky’s smiley face.

“I hope so.”

Two different hands landed on your thighs again, spreading and lifting them up. You both looked down at where his cock almost touched your bare folds, and the first contact made you moan loudly. Bucky took the base of his cock, giving himself a few pumps, and moved the tip up and down your pussy, moving easily because of the mixture of your juices.

You grabbed his forearm and whined at the action.

“Ready, doll?” He was trying to be tough and strong, but you saw how he nervously licked his lips, the tremble of his flesh hand, and the tension in his abdomen. But you still vigorously nodded.

It was different from everything you’ve ever experienced. He was big but tried to be as gentle as possible, not wanting to hurt you. He only pushed a few inches, but you already wanted to cry from all the feelings inside of you. Pain mixed with extreme pleasure.

Bucky was trying so hard to control his motions and go slow, but God, it wasn’t easy. From the first touch of his cock, it felt like he had gone to heaven. He knew that sex was good, he remembers it, but the feeling of you and your warm body that so gracefully greeted him inside made him feral. Bucky felt such a need to kiss you that it was almost painful, especially when your swollen lips were a few inches away from his.

He leaned in closer to your lips, but it made him slip deeper into you, which made you both loudly moan into each other's mouths.

“Fuck– doll, you’re so warm and tight, oh my god.” Bucky mumbled as the grip on your hips became harder. It’ll probably leave bruises, but you didn’t care.

The feeling of him inside of you was overwhelming. He was so deep and stretched you just the way that you wanted, and you almost cried from pleasure.

“Please, Bucky, please move!”

His hips slightly moved once, and it felt like his mood instantly changed. You were suddenly pushed back on your table, and your legs, still in heels, were thrown on Bucky’s shoulders. His metal hand stayed on your thigh, and the other one fell on your stomach to push your skirt higher on your waist.

“All dressed up for me, baby.” He started slowly moving, burying his cock deep inside, and then leaving only the tip to tease you. “You know how long I wanted to do that, huh? Bend you over and just fuck the shit out of you until you can’t say anything except for my name.”

“Bucky– Sarge, please go faster. Just fuck me, do whatever you want.” You were desperate, yes. But you couldn't help but beg, because you really needed him to keep his promise and fuck the shit out of you.

You reached for his hand on your stomach and interlaced your fingers together.

“If you keep calling me that, I won’t last too long, doll.” His thrusts became harder and faster as your body moved up and down on your table.

Bucky was looking at your drunk-looking face with a slightly open mouth because you couldn’t keep your moans quiet. Your hair was deshiveled, your skin glimmered with sweat, and it was the hottest thing he had ever seen.

“So beautiful, baby.” Bucky murmured, fucking you harder. The room was filled with loud noises from slapping skin and moans. “You love it when I talk to you like that, huh? Want me to tell you what a good girl you are?” His words definitely did something to you, and you unconsciously tightened around him. “Almost choking my cock, baby, fu-u-ck.”

“Mhm, Sargent, I’m so full of you.” You couldn’t see straight as the tip of his head pressed at the perfect spot with every thrust, it was too much and not enough at the same time.

The wet kisses on the inner side of your thigh sent shivers down your whole body when Bucky started to suck tender skin. His rough movement didn’t stop for a moment, and you knew that your orgasm was getting closer. The warm feeling in your belly slowly became bigger. It was hard for you to cum from sex, but Bucky did it so fast and without even touching your clit.

“C’mon, doll face. I feel ‘ya. Feel how your perfect little pussy is squeezing me. Cum with me, baby, cum on my cock.” His movements were still rough and confident, but you felt the slightest change in the way he was looking at you, how his body trembled a little bit, and the prettiest quiet noises escaped his mouth as Bucky was coming to his own end.

You were completely lost in your pleasure, with strong arms on your body and Bucky’s hard cock that was completely destroying you, so when fingers on your clit started to move in circles, your body slightly jolted up from your table.

“Bucky, Bucky, please—ohmygod, I’m coming!” You cried out loud and grabbed the hard wood under your arms.

“O-oh, fuck, doll, cum with me, please. Yes, squeeze my cock harder, make a mess. ‘M gonna cum.” With the last few pushes of his dick inside of you and movements of the fingers, you both fell from your heights, and the room filled with loud moans of pleasure. The feeling of his hot seed on your walls almost made you faint.

Bucky fell down on your body as your leg slipped from his shoulder. Two strong arms wrapped around you, and Bucky’s face nuzzled into your neck. You don’t know how long you two stayed silent, trying to catch a breath, while your hands gently rubbed Bucky’s back.

When he finally lifted himself up with a metal arm near your face on the table, the look in his eyes sent millions of butterflies to your stomach.

“I don’t even know what to say…” He chuckled and cupped your face with his right hand. “You look so fucking beautiful, Y/N.”

“Even when my makeup, my hair, and my clothes are completely destroyed?” You playfully arched an eyebrow and enjoyed the feeling of his fingers on your hot skin.

“Well, I did it, and I’m satisfied with it. You still look so hot, especially with my dick still inside of you.”

“Bucky!”

“Sorry, sorry. But I’m serious, though. Will you let me take you on a date? Maybe yesterday for lunch or for dinner after work?” His eyes had this little bit of doubt, and you couldn’t stop your wide smile because he was really thinking that you would say “no” after that.

“I will be glad to go out with you, Buck.” You dragged his face closer and gave him the sweetest kiss you could.

Bucky moved away, gently slipping out of you, and you hissed at the empty feeling. He helped you stand up on your shaking legs and handed you your clothes.

“Fuck, you completely destroyed my clothes.” You said as you were standing in front of the mirror. “How will I go home?”

“You can stay in my room.” Bucky came closer to you and helped you make your blouse look more presentable, even without buttons.

“Really?”

“Of course, doll. Just hold your shirt in case we bump into someone in the corridor, but I think everyone is already in their rooms.” Bucky finished dressing up, and you saw your underwear sticking out of his pocket.

“Don’t you want to give me my panties?”

“Na-ah, you’ll have to walk with me dripping out of you.” He gave you a cocky smile and turned all the lights off before wrapping his arm around you and leading you into the hall.

It was completely empty, but the second that you stepped out of the elevator, you saw Bucky’s best friends looking at you. All of you were looking at each other for a few seconds before Sam started hysterically laughing.

“You owe me fifty bucks, idiot!” He said to Steve, who was as red as a tomato. “Good job, Buckaroo, but I really thought that we were gonna ask her on a date first.”

“Fuck off, Willson.” Bucky growled, protectively stepping forward to protect you from their looks.

“Okay, okay, relax, no one’s touching your girl.” He said with a cocky smile on his face. “Let’s go, Steve. You’re too innocent to look at things like this.” Sam took his friend and led him in another direction.

“Asshole.” Bucky growled.

“Everything is okay, Buck, let’s go.” You stepped closer to his room, but he was still standing in his place. “I have to take a shower. Will you come with me, or will you stand here the whole night?” You smirked.

It was everything he needed to finally get closer to you, scoop you into his arms, and carry you into his room to the sound of laughter, which soon turned into moans.

4K notes · View notes

feyburner · 6 months ago

Text

This is part of a longer thing I may post on ao3 at some point but here’s some silly little Jaytim texting AU. I use this format as a writing warmup.

EDIT: This has been posted on AO3.

[Unknown] »

Hey. This is Jason.

I have a favor to ask. You can say no.

« tim

1. i’m aware of how favors work

2. what is it?

« tim

hey are you like. good

J »

Yeah fine

Sry. Rethinking this maybe

« tim

what, do you need a kidney or something?

i can’t give you a kidney.

i don’t have any organs to spare.

J »

What ?

« tim

what’s the favor?

J »

I wouldn’t ask if it wasnt important

I’d ask Roy but hes in star city

or Kori but shes off world

I tried dickhead but hes in haven. Cant get away tonight

« tim

yeah jason i get it lol

J »

So Im currently in the cargo hold of a private yacht

« tim

what >?

J »

We’re caught in the storm thats hitting the city its a whole thing.

« tim

are you in the cargo hold of your own volition or did someone put you there

J »

So I dont think I can get back t

No its on purpose

« tim

hang on. you’re in gotham bay right now? in a boat?

jason this storm is really bad.

it’s already sunk a houseboat and a fishing boat at the marina

J »

I dont think I can get back totown toni

Christ you type fast

Shut up for a sec. Clam down

Clam*

*Calm fuck me

Thought I was gnna be back tonight but bc of storm its not looking great.

Can you feed my sourdough starter

« tim

what

J »

4511 overhill apt 6D

Key under the neighbors mat. 6H

« tim

hey to clarify. “its not looking great” ← what does that mean

J »

Starter is on counter. in glass jar

Should just need one feeindg. Maybe 2. depending

« tim

on???

J »

On wwhen I get back?

« tim

so you do plan on coming back

J »

Yeah timothy I’m in a boat not the heart of Mount Doom

« tim

yeah? vaders not there? so that means everything’s fine?

J »

Did you

jst say Vader

As in Darth

« tim

???

J »

Oh my god

« tim

jason are you in peril or what.

J »

No im not in “peril” lol.

Did you see the thing I said about my sourddough starter

It needs to be fed

« tim

wtf is a sourdough starter

nvm i googled it

J »

Its a live bacteria colony you use to m

Oh ok

Yeah so it just needs 50g lukewarm water + 50g flour

Theres a scale next to the jar

Stir until it looks like hummus

Put lid back on

The end

« tim

the internet says if you put it in the fridge it doesn’t need daily feedings

J »

Sure. But that would mess up my bread schedule

« tim

your bread schedule

J »

Man are gyou gonna fuckin feed Breadie Mercury or should I find someone else

« tim

im already en route.

J »

Thank you.

Wtf dont text and motorbike

« tim

how about you dont text and Sinking Boat

J »

Hey its not like I’m gonna cause a boat crash

« tim

i was stopped at a red light 😐

anwyay i’m at your place.

1. why do you not have a security system. when you said key under the neighbor’s mat i thought you were joking.

2. how warm is lukewarm

J »

1. I’m the security system

« tim

just rolled my eyes so hard it actually physically hurt

J »

God youre annoying

2. ? Its lukewarm

« tim

ohhhhh thanks! that’s so helpful :) here i am trying not to murder your incredibly important bacteria colony that i just drove across town for but no thats great jason very descriptive thanks :)

J »

Like warm but not too wram, nothing you’d want to take a bath in

Can you fucking

I TYPE SLOW.

« tim

ok.

[Image Attached]

he is fed

J »

Thanks man.

Sincerely.

« tim

so hows the cargo hold going

still intact i assume?

J »

Mostly ya

« tim

pardon?

J »

Slight leakage. Nothing major

« tim

oh? are you a boatologist now?

i dont think you’re qualified to judge that?

J »

Moving right past “boatologist” out of the goodness of my heart.

Chill lol. If it was rly bad thered probably be some sort of alar

Hm.

« tim

did an alarm just start going off

J »

Dont worry about it

« tim

im not.

did it though

also which yacht? im in the marinas scheduling dtabase

blue miracle, serendipity, carp-e diem? which one

« tim

jason?

« tim

if this is a joke it’s not funny

oh cool you’re not on comms either. great.

hey if youre dead again and i just fed your stupid starter for nothing im gonna be soooo mad just fyi

« tim

ugh.

J »

Hey

Thanks again for the

I’m not gonna say “save” bc I was doinf just fine on my own.

But thanks for the backup.

Lmk when youre home

Nope sorry lol you dont have to do that.

Night.

« tim

home

J »

Also I just saw your messaages from

Ah. 👍

From earlier.

« tim

you mean from when you said “huh, this boat seems to be filling with water” and then disappeared? those messages?

J »

Those were not my exact words.

« tim

right. your exact words contained somehow even less information

J »

Shut up

I just wanted to

You know. Youre the only one who jokes about it

The only one in the family I mean

your family, I mean

The bats.

« tim

the only one who jokes about what

J »

Me being dead

« tim

oh.

ok. well

its not like. actually funny to me. i was just annoyed. sorry i guess

J »

No thats not

Tim. Shut up.

I dont mind. I like that one of you does.

Its better than people talking around it. Like its this big shameful thing I did.

One of many

If I mention it in front of dickhead he does the face

the :~{ face

« tim

wow its uncanny

uh. for the record.

i don’t think that’s the reason people talk around it

if im correct in thinking that by “people” you mean “one specific person whose name rhymes with Rat Can”

J »

Yeah well

I just

Christ never mind. Im sorry. You are not the person to be sayign this to.

Im gonna shut the fuck up I think.

Goodnight.

« tim

oh what, you can’t talk to me about being dead bc of that one time you tried to kill me?

and failed btw :/

J »

Tim

Not to be so unchill

But you know how me being dead isnt actaully funny to you

« tim

…got it. sorry

J »

No. don’t apologize to me

Ever

I’m serious

« tim

like for anything?

what if i killed breadie mercury

J »

You didnt. He is thriving

« tim

he is?

wait. really?

you can tell?

J »

[Image Attached]

Hes doubled in size since you fed him.

« tim

whoa

J »

Yup. Thanks again for thattoo.

*that too

Its stupid but hes kinda my son.

« tim

wouldn’t he technically be like, 10 billion sons

J »

He is my 10 billion sons.

« tim

lolol

wow. why am i so pleased hes thriving lol

J »

Right

« tim

jeez

i was so worried about the water temp

google said lukewarm is 98-105 so i did 98 to be safe

J »

You used a thermometer?

« tim

your instructions were vague!

i didnt want to kill your bacteria colony!

J »

Thanks Tim.

« tim

? you already said that lol

i gotta pass out btw

glad you didnt die: the sequel in a yacht

that would have been so cringe

night jason

J »

Night

J »

You up?

« tim

obviously

why

J »

Could use your eyes on something.

[Image Attached]

« tim

morse code but the dots and dashes are reversed and its spelling backwards in russian, ASTITP AYALEB AVD RTSIRP → PRISTR DVA BELAYA PTITSA → PIER TWO WHITE BIRD

J »

Bc it looks like morse but its not, its kind of scrambl

Ok jesus christ .

30 seconds? Seriously? Fuck me

Can I hire you? Jesus lol

« tim

that depends. do you pay more than batman?

J »

The fuck? Does he pay you guys now?

« tim

no.

J »

Then yes. I do pay more than batman.

« tim

how much more

J »

One coffee per codebreak?

« tim

J »

Two coffees per codebreak

Two and a loaf of sourdough

« tim

sourdough from breadie mercury?

J »

« tim

done

J »

Damn. I feel like you should have higher standards

« tim

i mean i was already gonna do it for free

now i have successfully negotiated coffee & sustenance

im on a roll. nothing but Ws

J »

Ws?

« tim

its young people slang you wouldn’t get it ❤️

J »

I am barely 3 years older htan you.

It could be argued, considering certain events, that we’re basically the same age.

« tim

and yet you text like an old, old man

J »

I do not

Would you rather I texted like “idk brb lmao roflcopter”

« tim

ROFLCOPTER?

oh my god. ohhhhhh jason. oh my god

that is absolutely not what the kids are saying these days. oh my god

J »

Ok you know what. At least I know Mount Doom isnt a Star Wars thing

« tim

oh, is it star trek?

J »

I’m 99% sure youre antagonizing me on purpose

But have you seriously not read or watched Lord of the Rings

« tim

no i have not.

J »

Hm.

« tim

what

J »

Nothing.

« tim

……….what

« tim

did you NARC on me

to BRUCE

about LORD OF THE RINGS?????

J »

I don’t know what you’re talking about.

« tim

WHY DO I NOW HAVE 3 SEPARATE SUNDAY AFTERNOON “HOUSE MEETINGS” BLOCKED OFF IN MY CALENDAR, JASON?

WHY ARE THEY EACH 4 HOURS LONG?

WHY ARE THEY LABELED “CULTURAL EDUCATION (MANDATORY)”?

J »

I can’t pretend to know what goes on in B’s mind.

That said, I have reason to believe he and Alfred take lotr pretty seriously.

« tim

its a TWELVE HOUR MOVIE

about GOBLINS

J »

I’m not gonna respond to that bc I know youre just lashing out.

« tim

if youve sentenced me to 12 hours of a movie i hate i’m gonna hack everything you own.

im gonna mass text the entire cape wearers community the footage of that time condiment king kicked your ass so bad he felt guilty and offered to personally help you out of the mustard pool

J »

What the fuck

How do you fuckig know about ?????? that????????

Not that ithahpened

What hefuckk ??

« tim

ooooooooo you better hope i love these goblins!

J »

Why are you?? evil??

« tim

you should have killed me when you had the chance!!

sorry.

J »

Its ok. That one was pretty funny tbh.

Oh hm shouldnt have laughed just then. Bad timing on my part

Brb

« tim

ok…….. getting reports of a “disturbance” at pier two……..

« tim

sorry were you texting me *mid-standoff* with the russian mafia

« tim

ugh.

« tim

you know tracking your location would be so much easier if i didn’t have to hack into your comm sys every time

luckily your encryption is garbage but still. its 2 minutes of my life i wont get back.

J »

Not sure I recall giving you permission to track my location?

« tim

oh i’m sorry. next time i will simply leave you to go down with a texas oil magnate’s incredibly tacky yacht, or get swiss cheesified by mobsters

J »

Hey I wrapped up the russians myself

« tim

yeah?

J »

…

Yeah….

« tim

so you thought the 12-minute universal signal jam was the act of a benevolent god?

J »

:-|

« tim

im just saying it would be significantly more efficient if you agreed to a tracker

just one little tracker. you wouldn’t even notice it’s there.

think of all the time and energy you’d save me

J »

I feel the need to point out that you don’t have to repeatedly hack my comms system.

« tim

i mean it’s that or monitor sightings on the gocitizen app

i have an algo that texts relevant pings to me, which is super helpful for when i want an inbox full of random people talking about how hot you are. less helpful for literally every other circumstance

J »

What

« tim

how hot *red hood is. to clarify

in their opinion

the people’s opinion

J »

« tim

the people of gotham city

J »

The people of Gotham city do not think Red Hood is hot lol

« tim

wait

i cant tell if you’re being serious

J »

Uh? Yeah Im being serious? Lol tf

Why would they think hes hot

They dont think Batman is hot

« tim

o…kay…

huh.

how to… hmm

J »

Like nightwing sure

And the girls. Bc of objectification of women

« tim

oh wow

J »

Red Robin. If i had to guess

But when people see Hood its definitely not… that kind of response lol

« tim

what kind of response, exactly

J »

You know like saying “Hey Hood youre hot”

« tim

oh, wow.

okay. ummm

hmm. one sec.

J »

« tim

check your email

J »

Ok…?

J »

Oh my fucking god.

« tim

yeah

J »

Oh my god?

« tim

yeah

J »

This document is fucking 45 pages long?

« tim

its everything from the past 30 days yeah

J »

The past

Whaht the fuck

Ok some of these people definitely got hit by Poison Ivy.

This is . Tim wtf. I havent even heard of some of this stuff.

« tim

oof are you on page 14

J »

Im on page 3???

« tim

oh my god

J »

What the fuck

Please please tell me its not like this for Batman too

Tim

« tim

its not like this for batman :)

J »

Ok. Jesus. I would genuinely have to move cities.

« tim

its worse :)

J »

Oh what the fuck

Oh my fucking god page 14.

You get this shit TEXTED to you?????

Ohm ygod. You read this?????

« tim

i mean

i glance at it

for security purposes.

i dont like, read it read it

anyway did you seriously not know? haha

J »

No??? Again its not like people tell me

« tim

yeah but

theres a certain level of objectivity involved, here

yknow

sorry im trying to find a non awkward way to be like “have you looked in a mirror lately”

« tim

sorry

that was in fact awkward!

nvm

just let me know if you’d be ok with the tracker. its fine if not

i was mostly joking about the hacking

J (From Work) »

No you weren’t.

« tim

no i wasnt

i dont mind though. its like a brain teaser

anyway im going dark for patrol, later

J (From Work) »

[Screenshot Attached]

Question. why is the average Gotham citizen a raging horndog

« tim

oh my god

you know i can tell you searched “red robin hot” right

J (From Work) »

Figured it was only fair

[Screenshot Attached]

This persons got some mad zoom lens skills

I’d think it was you, if it wasnt, yknow, you

« tim

wow. that is certainly a photo of my ass

…a stellar photo of my ass. wow.

do you have a direct link? i gotta send this to steph

J (From Work) »

goctz.app/user/3824973/post/29348230df3

Haha

I kinda thought you and blondie broke up

back on again?

« tim

no lol we are very much just friends

she has a thing going with someone who shall remain nameless but suffice to say it’s Going

anyway we just send each other gocitizen vigilante ass shots

its a whole genre

they’re like trading cards

J (From Work) »

Guess everyone’s got a hobby?

« tim

the only rule is no nightwing

J (From Work) »

Do I want to know why

« tim

he accounts for a frankly overwhelming percentage of vigilante ass shots

so its too easy

you’d THINK we’d have a no-batman rule, because ew, but due to the cape and his sixth sense for cameras pointed at him, a qualifying shot is actually extremely rare.

← only guy who ever managed to take quality photos of batman

anyway, we put it to a vote. i lost.

J (From Work) »

A vote between you and Steph?

You lost a 50/50 vote?

« tim

i dont wanna talk about it.

J (From Work) »

Right.

So what I’m getting from this is you have Red Hood ass shots in your phone.

« tim

J (From Work) »

No?

« tim

well

J (From Work) »

Yeah?

« tim

we don’t like, save them

that would be weird

we just notify each other. professionally, as colleagues

and keep an ongoing points tally

thats all

so i do not currently have photos of your ass in my phone. thank you

J (From Work) »

How many points is my ass worth

« tim

i hate everything about this conversation

J (From Work) »

Its 100% your own fault, answer the question

« tim

if you must know.

points are awarded based on a series of objective scoring criteria.

J (From Work) »

Uh huh. Like what

« tim

technical excellence

composition. lighting and color balance.

dynamism

J (From Work) »

Dynamism…

« tim

creativity

umm

emotional impact

and

subject matter

J (From Work) »

I see.

« tim

ok i know it sounds bad

J (From Work) »

It sounds fucking hysterical Im near tears

« tim

but if you think abou

okay, well, great

J (From Work) »

I’ll let you know if I stumble on any more.

Or is that cheating

« tim

its totally cheating

please do

J (From Work) »

You got it red. 👍

« tim

#jaytim #can’t emphasize enough that this is a silly thing i wrote for Me and My Friends but sharing here as well lol #my writing

1K notes · View notes

mostlysignssomeportents · 3 months ago

Text

“Disenshittify or Die”

youtube

I'm coming to BURNING MAN! On TUESDAY (Aug 27) at 1PM, I'm giving a talk called "DISENSHITTIFY OR DIE!" at PALENQUE NORTE (7&E). On WEDNESDAY (Aug 28) at NOON, I'm doing a "Talking Caterpillar" Q&A at LIMINAL LABS (830&C).

Last weekend, I traveled to Las Vegas for Defcon 32, where I had the immense privilege of giving a solo talk on Track 1, entitled "Disenshittify or die! How hackers can seize the means of computation and build a new, good internet that is hardened against our asshole bosses' insatiable horniness for enshittification":

https://info.defcon.org/event/?id=54861

This was a followup to last year's talk, "An Audacious Plan to Halt the Internet's Enshittification," a talk that kicked off a lot of international interest in my analysis of platform decay ("enshittification"):

https://www.youtube.com/watch?v=rimtaSgGz_4

The Defcon organizers have earned a restful week or two, and that means that the video of my talk hasn't yet been posted to Defcon's Youtube channel, so in the meantime, I thought I'd post a lightly edited version of my speech crib. If you're headed to Burning Man, you can hear me reprise this talk at Palenque Norte (7&E); I'm kicking off their lecture series on Tuesday, Aug 27 at 1PM.

What the fuck happened to the old, good internet?

I mean, sure, our bosses were a little surveillance-happy, and they were usually up for sharing their data with the NSA, and whenever there was a tossup between user security and growth, it was always YOLO time.

But Google Search used to work. Facebook used to show you posts from people you followed. Uber used to be cheaper than a taxi and pay the driver more than a cabbie made. Amazon used to sell products, not Shein-grade self-destructing dropshipped garbage from all-consonant brands. Apple used to defend your privacy, rather than spying on you with your no-modifications-allowed Iphone.

There was a time when you searching for an album on Spotify would get you that album – not a playlist of insipid AI-generated covers with the same name and art.

Microsoft used to sell you software – sure, it was buggy – but now they just let you access apps in the cloud, so they can watch how you use those apps and strip the features you use the most out of the basic tier and turn them into an upcharge.

What – and I cannot stress this enough – the fuck happened?!

I’m talking about enshittification.

Here’s what enshittification looks like from the outside: First, you see a company that’s being good to its end users. Google puts the best search results at the top; Facebook shows you a feed of posts from people and groups you followl; Uber charges small dollars for a cab; Amazon subsidizes goods and returns and shipping and puts the best match for your product search at the top of the page.

That’s stage one, being good to end users. But there’s another part of this stage, call it stage 1a). That’s figuring out how to lock in those users.

There’s so many ways to lock in users.

If you’re Facebook, the users do it for you. You joined Facebook because there were people there you wanted to hang out with, and other people joined Facebook to hang out with you.

That’s the old “network effects” in action, and with network effects come “the collective action problem." Because you love your friends, but goddamn are they a pain in the ass! You all agree that FB sucks, sure, but can you all agree on when it’s time to leave?

No way.

Can you agree on where to go next?

Hell no.

You’re there because that’s where the support group for your rare disease hangs out, and your bestie is there because that’s where they talk with the people in the country they moved away from, then there’s that friend who coordinates their kid’s little league car pools on FB, and the best dungeon master you know isn’t gonna leave FB because that’s where her customers are.

So you’re stuck, because even though FB use comes at a high cost – your privacy, your dignity and your sanity – that’s still less than the switching cost you’d have to bear if you left: namely, all those friends who have taken you hostage, and whom you are holding hostage

Now, sometimes companies lock you in with money, like Amazon getting you to prepay for a year’s shipping with Prime, or to buy your Audible books on a monthly subscription, which virtually guarantees that every shopping search will start on Amazon, after all, you’ve already paid for it.

Sometimes, they lock you in with DRM, like HP selling you a printer with four ink cartridges filled with fluid that retails for more than $10,000/gallon, and using DRM to stop you from refilling any of those ink carts or using a third-party cartridge. So when one cart runs dry, you have to refill it or throw away your investment in the remaining three cartridges and the printer itself.

Sometimes, it’s a grab bag:

You can’t run your Ios apps without Apple hardware;

you can’t run your Apple music, books and movies on anything except an Ios app;

your iPhone uses parts pairing – DRM handshakes between replacement parts and the main system – so you can’t use third-party parts to fix it; and

every OEM iPhone part has a microscopic Apple logo engraved on it, so Apple can demand that the US Customs and Border Service seize any shipment of refurb Iphone parts as trademark violations.

Think Different, amirite?

Getting you locked in completes phase one of the enshittification cycle and signals the start of phase two: making things worse for you to make things better for business customers.

For example, a platform might poison its search results, like Google selling more and more of its results pages to ads that are identified with lighter and lighter tinier and tinier type.

Or Amazon selling off search results and calling it an “ad” business. They make $38b/year on this scam. The first result for your search is, on average, 29% more expensive than the best match for your search. The first row is 25% more expensive than the best match. On average, the best match for your search is likely to be found seventeen places down on the results page.

Other platforms sell off your feed, like Facebook, which started off showing you the things you asked to see, but now the quantum of content from the people you follow has dwindled to a homeopathic residue, leaving a void that Facebook fills with things that people pay to show you: boosted posts from publishers you haven’t subscribed to, and, of course, ads.

Now at this point you might be thinking ‘sure, if you’re not paying for the product, you’re the product.'

Bullshit!

Bull.

Shit.

The people who buy those Google ads? They pay more every year for worse ad-targeting and more ad-fraud

Those publishers paying to nonconsensually cram their content into your Facebook feed? They have to do that because FB suppresses their ability to reach the people who actually subscribed to them

The Amazon sellers with the best match for your query have to outbid everyone else just to show up on the first page of results. It costs so much to sell on Amazon that between 45-51% of every dollar an independent seller brings in has to be kicked up to Don Bezos and the Amazon crime family. Those sellers don’t have the kind of margins that let them pay 51% They have to raise prices in order to avoid losing money on every sale.

"But wait!" I hear you say!

[Come on, say it!]

"But wait! Things on Amazon aren’t more expensive that things at Target, or Walmart, or at a mom and pop store, or direct from the manufacturer.

"How can sellers be raising prices on Amazon if the price at Amazon is the same as at is everywhere else?"

[Any guesses?!]

That’s right, they charge more everywhere. They have to. Amazon binds its sellers to a policy called “most favored nation status,” which says they can’t charge more on Amazon than they charge elsewhere, including direct from their own factory store.

So every seller that wants to sell on Amazon has to raise their prices everywhere else.

Now, these sellers are Amazon’s best customers. They’re paying for the product, and they’re still getting screwed.

Paying for the product doesn’t fill your vapid boss’s shriveled heart with so much joy that he decides to stop trying to think of ways to fuck you over.

Look at Apple. Remember when Apple offered every Ios user a one-click opt out for app-based surveillance? And 96% of users clicked that box?

(The other four percent were either drunk or Facebook employees or drunk Facebook employees.)

That cost Facebook at least ten billion dollars per year in lost surveillance revenue?

I mean, you love to see it.

But did you know that at the same time Apple started spying on Ios users in the same way that Facebook had been, for surveillance data to use to target users for its competing advertising product?

Your Iphone isn’t an ad-supported gimme. You paid a thousand fucking dollars for that distraction rectangle in your pocket, and you’re still the product. What’s more, Apple has rigged Ios so that you can’t mod the OS to block its spying.

If you’re not not paying for the product, you’re the product, and if you are paying for the product, you’re still the product.

Just ask the farmers who are expected to swap parts into their own busted half-million dollar, mission-critical tractors, but can’t actually use those parts until a technician charges them $200 to drive out to the farm and type a parts pairing unlock code into their console.

John Deere’s not giving away tractors. Give John Deere a half mil for a tractor and you will be the product.

Please, my brothers and sisters in Christ. Please! Stop saying ‘if you’re not paying for the product, you’re the product.’

OK, OK, so that’s phase two of enshittification.

Phase one: be good to users while locking them in.

Phase two: screw the users a little to you can good to business customers while locking them in.

Phase three: screw everybody and take all the value for yourself. Leave behind the absolute bare minimum of utility so that everyone stays locked into your pile of shit.

Enshittification: a tragedy in three acts.

That’s what enshittification looks like from the outside, but what’s going on inside the company? What is the pathological mechanism? What sci-fi entropy ray converts the excellent and useful service into a pile of shit?

That mechanism is called twiddling. Twiddling is when someone alters the back end of a service to change how its business operates, changing prices, costs, search ranking, recommendation criteria and other foundational aspects of the system.

Digital platforms are a twiddler’s utopia. A grocer would need an army of teenagers with pricing guns on rollerblades to reprice everything in the building when someone arrives who’s extra hungry.

Whereas the McDonald’s Investments portfolio company Plexure advertises that it can use surveillance data to predict when an app user has just gotten paid so the seller can tack an extra couple bucks onto the price of their breakfast sandwich.

And of course, as the prophet William Gibson warned us, ‘cyberspace is everting.' With digital shelf tags, grocers can change prices whenever they feel like, like the grocers in Norway, whose e-ink shelf tags change the prices 2,000 times per day.

Every Uber driver is offered a different wage for every job. If a driver has been picky lately, the job pays more. But if the driver has been desperate enough to grab every ride the app offers, the pay goes down, and down, and down.

The law professor Veena Dubal calls this ‘algorithmic wage discrimination.' It’s a prime example of twiddling.

Every youtuber knows what it’s like to be twiddled. You work for weeks or months, spend thousands of dollars to make a video, then the algorithm decides that no one – not your own subscribers, not searchers who type in the exact name of your video – will see it.

Why? Who knows? The algorithm’s rules are not public.

Because content moderation is the last redoubt of security through obscurit: they can’t tell you what the como algorithm is downranking because then you’d cheat.

Youtube is the kind of shitty boss who docks every paycheck for all the rules you’ve broken, but won’t tell you what those rules were, lest you figure out how to break those rules next time without your boss catching you.

Twiddling can also work in some users’ favor, of course. Sometimes platforms twiddle to make things better for end users or business customers.

For example, Emily Baker-White from Forbes revealed the existence of a back-end feature that Tiktok’s management can access they call the “heating tool.”

When a manager applies the heating toll to a performer’s account, that performer’s videos are thrust into the feeds of millions of users, without regard to whether the recommendation algorithm predicts they will enjoy that video.

Why would they do this? Well, here’s an analogy from my boyhood I used to go to this traveling fair that would come to Toronto at the end of every summer, the Canadian National Exhibition. If you’ve been to a fair like the Ex, you know that you can always spot some guy lugging around a comedically huge teddy bear.

Nominally, you win that teddy bear by throwing five balls in a peach-basket, but to a first approximation, no one has ever gotten five balls to stay in that peach-basket.

That guy “won” the teddy bear when a carny on the midway singled him out and said, "fella, I like your face. Tell you what I’m gonna do: You get just one ball in the basket and I’ll give you this keychain, and if you amass two keychains, I’ll let you trade them in for one of these galactic-scale teddy-bears."

That’s how the guy got his teddy bear, which he now has to drag up and down the midway for the rest of the day.

Why the hell did that carny give away the teddy bear? Because it turns the guy into a walking billboard for the midway games. If that dopey-looking Judas Goat can get five balls into a peach basket, then so can you.

Except you can’t.

Tiktok’s heating tool is a way to give away tactical giant teddy bears. When someone in the TikTok brain trust decides they need more sports bros on the platform, they pick one bro out at random and make him king for the day, heating the shit out of his account.

That guy gets a bazillion views and he starts running around on all the sports bro forums trumpeting his success: *I am the Louis Pasteur of sports bro influencers!"

The other sports bros pile in and start retooling to make content that conforms to the idiosyncratic Tiktok format. When they fail to get giant teddy bears of their own, they assume that it’s because they’re doing Tiktok wrong, because they don’t know about the heating tool.

But then comes the day when the TikTok Star Chamber decides they need to lure in more astrologers, so they take the heat off that one lucky sports bro, and start heating up some lucky astrologer.

Giant teddy bears are all over the place: those Uber drivers who were boasting to the NYT ten years ago about earning $50/hour? The Substackers who were rolling in dough? Joe Rogan and his hundred million dollar Spotify payout? Those people are all the proud owners of giant teddy bears, and they’re a steal.

Because every dollar they get from the platform turns into five dollars worth of free labor from suckers who think they just internetting wrong.

Giant teddy bears are just one way of twiddling. Platforms can play games with every part of their business logic, in highly automated ways, that allows them to quickly and efficiently siphon value from end users to business customers and back again, hiding the pea in a shell game conducted at machine speeds, until they’ve got everyone so turned around that they take all the value for themselves.

That’s the how: How the platforms do the trick where they are good to users, then lock users in, then maltreat users to be good to business customers, then lock in those business customers, then take all the value for themselves.

So now we know what is happening, and how it is happening, all that’s left is why it’s happening.

Now, on the one hand, the why is pretty obvious. The less value that end-users and business customers capture, the more value there is left to divide up among the shareholders and the executives.

That’s why, but it doesn’t tell you why now. Companies could have done this shit at any time in the past 20 years, but they didn’t. Or at least, the successful ones didn’t. The ones that turned themselves into piles of shit got treated like piles of shit. We avoided them and they died.

Remember Myspace? Yahoo Search? Livejournal? Sure, they’re still serving some kind of AI slop or programmatic ad junk if you hit those domains, but they’re gone.

And there’s the clue: It used to be that if you enshittified your product, bad things happened to your company. Now, there are no consequences for enshittification, so everyone’s doing it.

Let’s break that down: What stops a company from enshittifying?

There are four forces that discipline tech companies. The first one is, obviously, competition.

If your customers find it easy to leave, then you have to worry about them leaving

Many factors can contribute to how hard or easy it is to depart a platform, like the network effects that Facebook has going for it. But the most important factor is whether there is anywhere to go.

Back in 2012, Facebook bought Insta for a billion dollars. That may seem like chump-change in these days of eleven-digit Big Tech acquisitions, but that was a big sum in those innocent days, and it was an especially big sum to pay for Insta. The company only had 13 employees, and a mere 25 million registered users.

But what mattered to Zuckerberg wasn’t how many users Insta had, it was where those users came from.

[Does anyone know where those Insta users came from?]

That’s right, they left Facebook and joined Insta. They were sick of FB, even though they liked the people there, they hated creepy Zuck, they hated the platform, so they left and they didn’t come back.

So Zuck spent a cool billion to recapture them, A fact he put in writing in a midnight email to CFO David Ebersman, explaining that he was paying over the odds for Insta because his users hated him, and loved Insta. So even if they quit Facebook (the platform), they would still be captured Facebook (the company).

Now, on paper, Zuck’s Instagram acquisition is illegal, but normally, that would be hard to stop, because you’d have to prove that he bought Insta with the intention of curtailing competition.

But in this case, Zuck tripped over his own dick: he put it in writing.

But Obama’s DoJ and FTC just let that one slide, following the pro-monopoly policies of Reagan, Bush I, Clinton and Bush II, and setting an example that Trump would follow, greenlighting gigamergers like the catastrophic, incestuous Warner-Discovery marriage.

Indeed, for 40 years, starting with Carter, and accelerating through Reagan, the US has encouraged monopoly formation, as an official policy, on the grounds that monopolies are “efficient.”

If everyone is using Google Search, that’s something we should celebrate. It means they’ve got the very best search and wouldn’t it be perverse to spend public funds to punish them for making the best product?

But as we all know, Google didn’t maintain search dominance by being best. They did it by paying bribes. More than 20 billion per year to Apple alone to be the default Ios search, plus billions more to Samsung, Mozilla, and anyone else making a product or service with a search-box on it, ensuring that you never stumble on a search engine that’s better than theirs.

Which, in turn, ensured that no one smart invested big in rival search engines, even if they were visibly, obviously superior. Why bother making something better if Google’s buying up all the market oxygen before it can kindle your product to life?

Facebook, Google, Microsoft, Amazon – they’re not “making things” companies, they’re “buying things” companies, taking advantage of official tolerance for anticompetitive acquisitions, predatory pricing, market distorting exclusivity deals and other acts specifically prohibited by existing antitrust law.

Their goal is to become too big to fail, because that makes them too big to jail, and that means they can be too big to care.

Which is why Google Search is a pile of shit and everything on Amazon is dropshipped garbage that instantly disintegrates in a cloud of offgassed volatile organic compounds when you open the box.

Once companies no longer fear losing your business to a competitor, it’s much easier for them to treat you badly, because what’re you gonna do?

Remember Lily Tomlin as Ernestine the AT&T operator in those old SNL sketches? “We don’t care. We don’t have to. We’re the phone company.”

Competition is the first force that serves to discipline companies and the enshittificatory impulses of their leadership, and we just stopped enforcing competition law.

It takes a special kind of smooth-brained asshole – that is, an establishment economist – to insist that the collapse of every industry from eyeglasses to vitamin C into a cartel of five or fewer companies has nothing to do with policies that officially encouraged monopolization.

It’s like we used to put down rat poison and we didn’t have a rat problem. Then these dickheads convinced us that rats were good for us and we stopped putting down rat poison, and now rats are gnawing our faces off and they’re all running around saying, "Who’s to say where all these rats came from? Maybe it was that we stopped putting down poison, but maybe it’s just the Time of the Rats. The Great Forces of History bearing down on this moment to multiply rats beyond all measure!"

Antitrust didn’t slip down that staircase and fall spine-first on that stiletto: they stabbed it in the back and then they pushed it.

And when they killed antitrust, they also killed regulation, the second force that disciplines companies. Regulation is possible, but only when the regulator is more powerful than the regulated entities. When a company is bigger than the government, it gets damned hard to credibly threaten to punish that company, no matter what its sins.

That’s what protected IBM for all those years when it had its boot on the throat of the American tech sector. Do you know, the DOJ fought to break up IBM in the courts from 1970-1982, and that every year, for 12 consecutive years, IBM spent more on lawyers to fight the USG than the DOJ Antitrust Division spent on all the lawyers fighting every antitrust case in the entire USA?

IBM outspent Uncle Sam for 12 years. People called it “Antitrust’s Vietnam.” All that money paid off, because by 1982, the president was Ronald Reagan, a man whose official policy was that monopolies were “efficient." So he dropped the case, and Big Blue wriggled off the hook.

It’s hard to regulate a monopolist, and it’s hard to regulate a cartel. When a sector is composed of hundreds of competing companies, they compete. They genuinely fight with one another, trying to poach each others’ customers and workers. They are at each others’ throats.

It’s hard enough for a couple hundred executives to agree on anything. But when they’re legitimately competing with one another, really obsessing about how to eat each others’ lunches, they can’t agree on anything.

The instant one of them goes to their regulator with some bullshit story, about how it’s impossible to have a decent search engine without fine-grained commercial surveillance; or how it’s impossible to have a secure and easy to use mobile device without a total veto over which software can run on it; or how it’s impossible to administer an ISP’s network unless you can slow down connections to servers whose owners aren’t paying bribes for “premium carriage"; there’s some *other company saying, “That’s bullshit”

“We’ve managed it! Here’s our server logs, our quarterly financials and our customer testimonials to prove it.”

100 companies are a rabble, they're a mob. They can’t agree on a lobbying position. They’re too busy eating each others’ lunch to agree on how to cater a meeting to discuss it.

But let those hundred companies merge to monopoly, absorb one another in an incestuous orgy, turn into five giant companies, so inbred they’ve got a corporate Habsburg jaw, and they become a cartel.

It’s easy for a cartel to agree on what bullshit they’re all going to feed their regulator, and to mobilize some of the excess billions they’ve reaped through consolidation, which freed them from “wasteful competition," sp they can capture their regulators completely.

You know, Congress used to pass federal consumer privacy laws? Not anymore.

The last time Congress managed to pass a federal consumer privacy law was in 1988: The Video Privacy Protection Act. That’s a law that bans video-store clerks from telling newspapers what VHS cassettes you take home. In other words, it regulates three things that have effectively ceased to exist.

The threat of having your video rental history out there in the public eye was not the last or most urgent threat the American public faced, and yet, Congress is deadlocked on passing a privacy law.

Tech companies’ regulatory capture involves a risible and transparent gambit, that is so stupid, it’s an insult to all the good hardworking risible transparent ruses out there.

Namely, they claim that when they violate your consumer, privacy or labor rights, It’s not a crime, because they do it with an app.

Algorithmic wage discrimination isn’t illegal wage theft: we do it with an app.

Spying on you from asshole to appetite isn’t a privacy violation: we do it with an app.

And Amazon’s scam search tool that tricks you into paying 29% more than the best match for your query? Not a ripoff. We do it with an app.

Once we killed competition – stopped putting down rat poison – we got cartels – the rats ate our faces. And the cartels captured their regulators – the rats bought out the poison factory and shut it down.

So companies aren’t constrained by competition or regulation.

But you know what? This is tech, and tech is different.IIt’s different because it’s flexible. Because our computers are Turing-complete universal von Neumann machines. That means that any enshittificatory alteration to a program can be disenshittified with another program.

Every time HP jacks up the price of ink , they invite a competitor to market a refill kit or a compatible cartridge.

When Tesla installs code that says you have to pay an extra monthly fee to use your whole battery, they invite a modder to start selling a kit to jailbreak that battery and charge it all the way up.

Lemme take you through a little example of how that works: Imagine this is a product design meeting for our company’s website, and the guy leading the meeting says “Dudes, you know how our KPI is topline ad-revenue? Well, I’ve calculated that if we make the ads just 20% more invasive and obnoxious, we’ll boost ad rev by 2%”

This is a good pitch. Hit that KPI and everyone gets a fat bonus. We can all take our families on a luxury ski vacation in Switzerland.

But here’s the thing: someone’s gonna stick their arm up – someone who doesn’t give a shit about user well-being, and that person is gonna say, “I love how you think, Elon. But has it occurred to you that if we make the ads 20% more obnoxious, then 40% of our users will go to a search engine and type 'How do I block ads?'"

I mean, what a nightmare! Because once a user does that, the revenue from that user doesn’t rise to 102%. It doesn’t stay at 100% It falls to zero, forever.

[Any guesses why?]

Because no user ever went back to the search engine and typed, 'How do I start seeing ads again?'

Once the user jailbreaks their phone or discovers third party ink, or develops a relationship with an independent Tesla mechanic who’ll unlock all the DLC in their car, that user is gone, forever.

Interoperability – that latent property bequeathed to us courtesy of Herrs Turing and Von Neumann and their infinitely flexible, universal machines – that is a serious check on enshittification.

The fact that Congress hasn’t passed a privacy law since 1988 Is countered, at least in part, by the fact that the majority of web users are now running ad-blockers, which are also tracker-blockers.

But no one’s ever installed a tracker-blocker for an app. Because reverse engineering an app puts in you jeopardy of criminal and civil prosecution under Section 1201 of the Digital Millennium Copyright Act, with penalties of a 5-year prison sentence and a $500k fine for a first offense.

And violating its terms of service puts you in jeopardy under the Computer Fraud and Abuse Act of 1986, which is the law that Ronald Reagan signed in a panic after watching Wargames (seriously!).

Helping other users violate the terms of service can get you hit with a lawsuit for tortious interference with contract. And then there’s trademark, copyright and patent.

All that nonsense we call “IP,” but which Jay Freeman of Cydia calls “Felony Contempt of Business Model."

So if we’re still at that product planning meeting and now it’s time to talk about our app, the guy leading the meeting says, “OK, so we’ll make the ads in the app 20% more obnoxious to pull a 2% increase in topline ad rev?”

And that person who objected to making the website 20% worse? Their hand goes back up. Only this time they say “Why don’t we make the ads 100% more invasive and get a 10% increase in ad rev?"

Because it doesn't matter if a user goes to a search engine and types, “How do I block ads in an app." The answer is: you can't. So YOLO, enshittify away.

“IP” is just a euphemism for “any law that lets me reach outside my company’s walls to exert coercive control over my critics, competitors and customers,” and “app” is just a euphemism for “A web page skinned with the right IP so that protecting your privacy while you use it is a felony.”

Interop used to keep companies from enshittifying. If a company made its client suck, someone would roll out an alternative client, if they ripped a feature out and wanted to sell it back to you as a monthly subscription, someone would make a compatible plugin that restored it for a one-time fee, or for free.

To help people flee Myspace, FB gave them bots that you’d load with your login credentials. It would scrape your waiting Myspace messages and put ‘em in your FB inbox, and login to Myspace and paste your replies into your Myspace outbox. So you didn’t have to choose between the people you loved on Myspace, and Facebook, which launched with a promise never to spy on you. Remember that?!

Thanks to the metastasis of IP, all that is off the table today. Apple owes its very existence to iWork Suite, whose Pages, Numbers and Keynote are file-compatible with Microsoft’s Word, Excel and Powerpoint. But make an IOS runtime that’ll play back the files you bought from Apple’s stores on other platforms, and they’ll nuke you til you glow.

FB wouldn’t have had a hope of breaking Myspace’s grip on social media without that scrape, but scrape FB today in support of an alternative client and their lawyers will bomb you til the rubble bounces.

Google scraped every website in the world to create its search index. Try and scrape Google and they’ll have your head on a pike.

When they did it, it was progress. When you do it to them, that’s piracy. Every pirate wants to be an admiral.

Because this handful of companies has so thoroughly captured their regulators, they can wield the power of the state against you when you try to break their grip on power, even as their own flagrant violations of our rights go unpunished. Because they do them with an app.

Tech lost its fear of competitin it neutralized the threat from regulators, and then put them in harness to attack new startups that might do unto them as they did unto the companies that came before them.

But even so, there was a force that kept our bosses in check That force was us. Tech workers.

Tech workers have historically been in short supply, which gave us power, and our bosses knew it.

To get us to work crazy hours, they came up with a trick. They appealed to our love of technology, and told us that we were heroes of a digital revolution, who would “organize the world’s information and make it useful,” who would “bring the world closer together.”

They brought in expert set-dressers to turn our workplaces into whimsical campuses with free laundry, gourmet cafeterias, massages, and kombucha, and a surgeon on hand to freeze our eggs so that we could work through our fertile years.

They convinced us that we were being pampered, rather than being worked like government mules.

This trick has a name. Fobazi Ettarh, the librarian-theorist, calls it “vocational awe, and Elon Musk calls it being “extremely hardcore.”

This worked very well. Boy did we put in some long-ass hours!

But for our bosses, this trick failed badly. Because if you miss your mother’s funeral and to hit a deadline, and then your boss orders you to enshittify that product, you are gonna experience a profound moral injury, which you are absolutely gonna make your boss share.

Because what are they gonna do? Fire you? They can’t hire someone else to do your job, and you can get a job that’s even better at the shop across the street.

So workers held the line when competition, regulation and interop failed.

But eventually, supply caught up with demand. Tech laid off 260,000 of us last year, and another 100,000 in the first half of this year.

You can’t tell your bosses to go fuck themselves, because they’ll fire your ass and give your job to someone who’ll be only too happy to enshittify that product you built.

That’s why this is all happening right now. Our bosses aren’t different. They didn’t catch a mind-virus that turned them into greedy assholes who don’t care about our users’ wellbeing or the quality of our products.

As far as our bosses have always been concerned, the point of the business was to charge the most, and deliver the least, while sharing as little as possible with suppliers, workers, users and customers. They’re not running charities.

Since day one, our bosses have shown up for work and yanked as hard as they can on the big ENSHITTIFICATION lever behind their desks, only that lever didn’t move much. It was all gummed up by competition, regulation, interop and workers.

As those sources of friction melted away, the enshittification lever started moving very freely.

Which sucks, I know. But think about this for a sec: our bosses, despite being wildly imperfect vessels capable of rationalizing endless greed and cheating, nevertheless oversaw a series of actually great products and services.

Not because they used to be better people, but because they used to be subjected to discipline.

So it follows that if we want to end the enshittocene, dismantle the enshitternet, and build a new, good internet that our bosses can’t wreck, we need to make sure that these constraints are durably installed on that internet, wound around its very roots and nerves. And we have to stand guard over it so that it can’t be dismantled again.

A new, good internet is one that has the positive aspects of the old, good internet: an ethic of technological self-determination, where users of technology (and hackers, tinkerers, startups and others serving as their proxies) can reconfigure and mod the technology they use, so that it does what they need it to do, and so that it can’t be used against them.

But the new, good internet will fix the defects of the old, good internet, the part that made it hard to use for anyone who wasn’t us. And hell yeah we can do that. Tech bosses swear that it’s impossible, that you can’t have a conversation friend without sharing it with Zuck; or search the web without letting Google scrape you down to the viscera; or have a phone that works reliably without giving Apple a veto over the software you install.

They claim that it’s a nonsense to even ponder this kind of thing. It’s like making water that’s not wet. But that’s bullshit. We can have nice things. We can build for the people we love, and give them a place that’s worth of their time and attention.

To do that, we have to install constraints.

The first constraint, remember, is competition. We’re living through a epochal shift in competition policy. After 40 years with antitrust enforcement in an induced coma, a wave of antitrust vigor has swept through governments all over the world. Regulators are stepping in to ban monopolistic practices, open up walled gardens, block anticompetitive mergers, and even unwind corrupt mergers that were undertaken on false pretenses.

Normally this is the place in the speech where I’d list out all the amazing things that have happened over the past four years. The enforcement actions that blocked companies from becoming too big to care, and that scared companies away from even trying.

Like Wiz, which just noped out of the largest acquisition offer in history, turning down Google’s $23b cashout, and deciding to, you know, just be a fucking business that makes money by producing a product that people want and selling it at a competitive price.

Normally, I’d be listing out FTC rulemakings that banned noncompetes nationwid. Or the new merger guidelines the FTC and DOJ cooked up, which – among other things – establish that the agencies should be considering whether a merger will negatively impact privacy.

I had a whole section of this stuff in my notes, a real victory lap, but I deleted it all this week.

[Can anyone guess why?]

That’s right! This week, Judge Amit Mehta, ruling for the DC Circuit of these United States of America, In the docket 20-3010 a case known as United States v. Google LLC, found that “Google is a monopolist, and it has acted as one to maintain its monopoly," and ordered Google and the DOJ to propose a schedule for a remedy, like breaking the company up.

So yeah, that was pretty fucking epic.

Now, this antitrust stuff is pretty esoteric, and I won’t gatekeep you or shame you if you wanna keep a little distance on this subject. Nearly everyone is an antitrust normie, and that's OK. But if you’re a normie, you’re probably only catching little bits and pieces of the narrative, and let me tell you, the monopolists know it and they are flooding the zone.

The Wall Street Journal has published over 100 editorials condemning FTC Chair Lina Khan, saying she’s an ineffectual do-nothing, wasting public funds chasing doomed, quixotic adventures against poor, innocent businesses accomplishing nothing

[Does anyone out there know who owns the Wall Street Journal?]

That’s right, it’s Rupert Murdoch. Do you really think Rupert Murdoch pays his editorial board to write one hundred editorials about someone who’s not getting anything done?

The reality is that in the USA, in the UK, in the EU, in Australia, in Canada, in Japan, in South Korea, even in China, we are seeing more antitrust action over the past four years than over the preceding forty years.

Remember, competition law is actually pretty robust. The problem isn’t the law, It’s the enforcement priorities. Reagan put antitrust in mothballs 40 years ago, but that elegant weapon from a more civilized age is now back in the hands of people who know how to use it, and they’re swinging for the fences.

Next up: regulation.

As the seemingly inescapable power of the tech giants is revealed for the sham it always was, governments and regulators are finally gonna kill the “one weird trick” of violating the law, and saying “It doesn’t count, we did it with an app.”

Like in the EU, they’re rolling out the Digital Markets Act this year. That’s a law requiring dominant platforms to stand up APIs so that third parties can offer interoperable services.

So a co-op, a nonprofit, a hobbyist, a startup, or a local government agency wil eventuallyl be able to offer, say, a social media server that can interconnect with one of the dominant social media silos, and users who switch to that new platform will be able to continue to exchange messages with the users they follow and groups they belong to, so the switching costs will fall to damned near zero.

That’s a very cool rule, but what’s even cooler is how it’s gonna be enforced. Previous EU tech rules were “regulations” as in the GDPR – the General Data Privacy Regulation. EU regs need to be “transposed” into laws in each of the 27 EU member states, so they become national laws that get enforced by national courts.

For Big Tech, that means all previous tech regulations are enforced in Ireland, because Ireland is a tax haven, and all the tech companies fly Irish flags of convenience.

Here’s the thing: every tax haven is also a crime haven. After all, if Google can pretend it’s Irish this week, it can pretend to be Cypriot, or Maltese, or Luxembougeious next week. So Ireland has to keep these footloose criminal enterprises happy, or they’ll up sticks and go somewhere else.

This is why the GDPR is such a goddamned joke in practice. Big tech wipes its ass with the GDPR, and the only way to punish them starts with Ireland’s privacy commissioner, who barely bothers to get out of bed. This is an agency that spends most of its time watching cartoons on TV in its pajamas and eating breakfast cereal. So all of the big GDPR cases go to Ireland and they die there.

This is hardly a secret. The European Commission knows it’s going on. So with the DMA, the Commission has changed things up: The DMA is an “Act,” not a “Regulation.” Meaning it gets enforced in the EU’s federal courts, bypassing the national courts in crime-havens like Ireland.

In other words, the “we violate privacy law, but we do it with an app” gambit that worked on Ireland’s toothless privacy watchdog is now a dead letter, because EU federal judges have no reason to swallow that obvious bullshit.

Here in the US, the dam is breaking on federal consumer privacy law – at last!

Remember, our last privacy law was passed in 1988 to protect the sanctity of VHS rental history. It's been a minute.

And the thing is, there's a lot of people who are angry about stuff that has some nexus with America's piss-poor privacy landscape. Worried that Facebook turned grampy into a Qanon? That Insta made your teen anorexic? That TikTok is brainwashing millennials into quoting Osama Bin Laden? Or that cops are rolling up the identities of everyone at a Black Lives Matter protest or the Jan 6 riots by getting location data from Google? Or that Red State Attorneys General are tracking teen girls to out-of-state abortion clinics? Or that Black people are being discriminated against by online lending or hiring platforms? Or that someone is making AI deepfake porn of you?

A federal privacy law with a private right of action – which means that individuals can sue companies that violate their privacy – would go a long way to rectifying all of these problems

There's a pretty big coalition for that kind of privacy law! Which is why we have seen a procession of imperfect (but steadily improving) privacy laws working their way through Congress.

If you sign up for EFF’s mailing list at eff.org we’ll send you an email when these come up, so you can call your Congressjerk or Senator and talk to them about it. Or better yet, make an appointment to drop by their offices when they’re in their districts, and explain to them that you’re not just a registered voter from their district, you’re the kind of elite tech person who goes to Defcon, and then explain the bill to them. That stuff makes a difference.

What about self-help? How are we doing on making interoperability legal again, so hackers can just fix shit without waiting for Congress or a federal agency to act?

All the action here these day is in the state Right to Repair fight. We’re getting state R2R bills, like the one that passed this year in Oregon that bans parts pairing, where DRM is used to keep a device from using a new part until it gets an authorized technician’s unlock code.

These bills are pushed by a fantastic group of organizations called the Repair Coalition, at Repair.org, and they’ll email you when one of these laws is going through your statehouse, so you can meet with your state reps and explain to the JV squad the same thing you told your federal reps.

Repair.org’s prime mover is Ifixit, who are genuine heroes of the repair revolution, and Ifixit’s founder, Kyle Wiens, is here at the con. When you see him, you can shake his hand and tell him thanks, and that’ll be even better if you tell him that you’ve signed up to get alerts at repair.org!

Now, on to the final way that we reverse enhittification and build that new, good internet: you, the tech labor force.

For years, your bosses tricked you into thinking you were founders in waiting, temporarily embarrassed entrepreneurs who were only momentarily drawing a salary.

You certainly weren’t workers. Your power came from your intrinsic virtue, not like those lazy slobs in unions who have to get their power through that kumbaya solidarity nonsense.

It was a trick. You were scammed. The power you had came from scarcity, and so when the scarcity ended, when the industry started ringing up six-figure annual layoffs, your power went away with it.

The only durable source of power for tech workers is as workers, in a union.

Think about Amazon. Warehouse workers have to piss in bottles and have the highest rate of on-the-job maimings of any competing business. Whereas Amazon coders get to show up for work with facial piercings, green mohawks, and black t-shirts that say things their bosses don’t understand. They can piss whenever they want!

That’s not because Jeff Bezos or Andy Jassy loves you guys. It’s because they’re scared you’ll quit and they don’t know how to replace you.

Time for the second obligatory William Gibson quote: “The future is here, it’s just not evenly distributed.” You know who’s living in the future?. Those Amazon blue-collar workers. They are the bleeding edge.

Drivers whose eyeballs are monitored by AI cameras that do digital phrenology on their faces to figure out whether to dock their pay, warehouse workers whose bodies are ruined in just months.

As tech bosses beef up that reserve army of unemployed, skilled tech workers, then those tech workers – you all – will arrive at the same future as them.

Look, I know that you’ve spent your careers explaining in words so small your boss could understand them that you refuse to enshittify the company’s products, and I thank you for your service.

But if you want to go on fighting for the user, you need power that’s more durable than scarcity. You need a union. Wanna learn how? Check out the Tech Workers Coalition and Tech Solidarity, and get organized.

Enshittification didn’t arise because our bosses changed. They were always that guy.

They were always yankin’ on that enshittification lever in the C-suite.

What changed was the environment, everything that kept that switch from moving.

And that’s good news, in a bankshot way, because it means we can make good services out of imperfect people. As a wildly imperfect person myself, I find this heartening.

The new good internet is in our grasp: an internet that has the technological self-determination of the old, good internet, and the greased-skids simplicity of Web 2.0 that let all our normie friends get in on the fun.

Tech bosses want you to think that good UX and enshittification can’t ever be separated. That’s such a self-serving proposition you can spot it from orbit. We know it, 'cause we built the old good internet, and we’ve been fighting a rear-guard action to preserve it for the past two decades.

It’s time to stop playing defense. It's time to go on the offensive. To restore competition, regulation, interop and tech worker power so that we can create the new, good internet we’ll need to fight fascism, the climate emergency, and genocide.

To build a digital nervous system for a 21st century in which our children can thrive and prosper.

Community voting for SXSW is live! If you wanna hear RIDA QADRI and me talk about how GIG WORKERS can DISENSHITTIFY their jobs with INTEROPERABILITY, VOTE FOR THIS ONE!

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/08/17/hack-the-planet/#how-about-a-nice-game-of-chess

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