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prosperityhealthbh · 3 days ago

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How Can Mental Health Marketing Break Barriers and Help People Find the Support They Desperately Need?

In today’s fast-paced world, mental health is finally receiving the attention it deserves, yet millions of people are still suffering in silence. From anxiety and depression to more complex mental health disorders, the need for accessible and supportive care has never been greater.

But how can mental health providers reach those who are too overwhelmed or scared to seek help?

This is where mental health marketing becomes an essential tool.

How can marketing be used to break down the stigma, connect with people emotionally, and guide them toward the care they need?

1. The Emotional Impact of Stigma: Using Marketing to Build Trust

For many, the fear of being judged or misunderstood stops them from seeking help. The stigma around mental health remains one of the biggest barriers to treatment. Marketing campaigns that focus on compassion and understanding can help dismantle these walls.

Instead of pushing clinical terms or impersonal messaging, mental health marketing needs to use empathy and emotional storytelling. Real stories of individuals who have overcome mental health challenges can provide hope and reassurance to those who are struggling. When people see someone they can relate to, it creates a bridge of trust, making them more likely to take that difficult first step toward seeking help.

By humanizing the message and showing that seeking treatment is a sign of strength, not weakness, marketing can help break the stigma and encourage more people to reach out.

2. Targeting the Right Audience: Personalized Approaches for Maximum Impact

Mental health disorders vary greatly, and so do the people affected by them. This is why a one-size-fits-all approach doesn’t work in mental health marketing. The message needs to be tailored to the specific challenges, needs, and concerns of different demographics.

For example, marketing that resonates with a young adult facing anxiety may not be effective for an older individual dealing with depression. Understanding the unique pain points of each audience allows mental health providers to create more personalized and targeted campaigns.

Social media platforms like Instagram and TikTok are powerful tools to reach younger audiences, while platforms like Facebook may be more effective for older adults. Through precise targeting, you can ensure that your message lands in front of the people who need to hear it the most, offering them a clear path to support.

3. Creating an Online Presence: The Role of SEO and Content Marketing in Mental Health

For many people, the first step in seeking help starts with a Google search. Whether they’re searching for signs of depression, anxiety relief tips, or local therapists, the internet is often the first place they turn to.

This is where Search Engine Optimization (SEO) becomes essential for mental health marketing. By optimizing your website with relevant keywords—like "mental health counseling," "therapy for depression," or "stress management techniques"—your services can appear in search results when people are looking for answers.

Beyond just ranking in searches, mental health providers need to offer valuable content. Blogs, articles, and guides that provide information on different mental health issues can help build trust and establish your expertise. This content not only helps with SEO but also serves as a resource for individuals who are trying to understand their mental health challenges.

Content marketing is also about giving people hope. Offer practical tips on coping mechanisms, advice on finding the right therapist, and explanations of different treatment options. The more informed and empowered your audience feels, the more likely they are to reach out for help.

4. Social Media: Creating a Safe Space for Connection

Social media has the power to bring people together, and in mental health marketing, it can be used to create an online community of support. Sharing inspirational quotes, mental health tips, and stories of recovery can help people feel less alone.

But social media goes beyond just posting content. It’s a space for interaction and engagement. By creating a supportive and non-judgmental environment, mental health providers can encourage people to ask questions, share their experiences, and seek advice. It’s about building relationships and making it easier for individuals to take that first step toward getting help.

Facebook and Instagram, for example, can be used to run mental health awareness campaigns, offer live Q&A sessions with professionals, and even host virtual support groups. Social media helps mental health providers show that they are approachable and accessible.

5. Breaking the Silence with Video Marketing

Video is one of the most powerful mediums for marketing, especially when it comes to mental health. Seeing a person share their story, express their emotions, or offer words of encouragement can have a profound emotional impact on viewers.

Whether it’s through testimonials, explainer videos, or interviews with mental health experts, video marketing can help break down the fear and uncertainty surrounding mental health treatment. It puts a face to the services being offered and makes them feel more relatable and real.

YouTube, Instagram Reels, and TikTok are excellent platforms for sharing video content. Short, digestible clips about common mental health struggles, coping strategies, and recovery journeys can reach a wide audience and create a lasting emotional connection.

6. Paid Advertising: Spreading Hope and Encouragement

While organic reach is important, paid advertising allows mental health providers to target individuals who may not actively be seeking help but could benefit from it. Google Ads, Facebook Ads, and Instagram Ads provide tools to target specific demographics, locations, and interests, ensuring that your message reaches those most likely to need your services.

The key with paid advertising is to strike the right emotional tone. Ads should focus on hope and support rather than fear. Instead of highlighting the problem, emphasize the solution—whether it’s access to therapy, counseling, or self-help resources.

Paid ads can be used to promote services like virtual counseling, mental health screenings, and workshops, making it easier for people to take that first step toward getting the care they need.

7. Mental Health Apps and Digital Tools: Marketing Innovative Solutions

In recent years, mental health apps and digital tools have become popular ways to manage mental health. From meditation apps to platforms offering online therapy, these digital solutions offer convenience and accessibility for people who may not have the ability to visit a therapist in person.

Marketing these solutions is about emphasizing ease of access, anonymity, and immediate support. Many people are hesitant to reach out to a professional, so offering them a digital tool they can use privately can be a stepping stone toward more comprehensive care.

Highlighting the benefits of these tools, such as instant messaging with therapists, progress tracking, and guided exercises, can make them appealing to a wider audience.

Conclusion: Marketing as a Lifeline in Mental Health Care

Mental health marketing isn’t just about promoting services—it’s about creating hope, connection, and support. The emotional challenges individuals face when struggling with mental health are immense, and marketing campaigns that resonate on a personal level can help break down the barriers preventing them from seeking help.

By focusing on empathy, authenticity, and accessibility, mental health providers can reach those in need and guide them toward the resources that can change their lives. With the right marketing strategy, mental health care can become more than just a service—it can become a lifeline to those who are suffering in silence.

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doublestackedtables · 3 months ago

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a tiktoker i generally like asked those in his audience who subscribe to something like voting for the lesser of two evils to answer a simple question - why is genocide not a deal breaker for you? and i keep thinking about this, mainly because the alternate paradigm of understanding voting in the upcoming election is one of who you would rather have in power as you become increasingly involved in organizing and activism. that is generally how I understand elections, as taking out the trash or picking up your mail, not as something that actually has profound moral stakes. that's how i can simultaneously advocate for voting while also not feeling any compulsion to argue with those who have firmly decided to sit this one out or vote third party. I disagree, but this isn't a moral question in my mind, it's a pragmatic one. but that question still rings. if I search my emotional responses to it, one place I go is a thought that's rung for me for years which is something like "have you not been paying attention?" that in this deeply broken world the actual power holders in both politics and capital have been doing horrible horrible things and I wonder why none of the previous instances were deal breakers then? (for some the answer to that will of course be a question of education and class consciousness, that recent events have made the rest of those similarly undeniable) a further response is again to turn pragmatic and ask, okay, so what do we do instead? I don't see not voting or voting third party as doing anything beyond soothing one's soul, and since I don't believe in those, and find the idea that one's votes have some deep moral consequence on how we will be judged by god to be deeply fucked up, I am returned again to asking, so what do we do instead? for some, particularly anarchist leaning folks, the answer is militant organizing. for others it's forms of community organizing and building resilience for when things get worse. and at that point I feel compelled to ask the lesser of two evils question again. that voting is a chore that should take about as much mental space for you as the time it takes to go to the polling station and cast the ballot - maybe double that because of how ridiculously complex American general elections are. after that, unless you've chosen to make electoral politics a part of your strategy for organizing, where you are going to be a part of the system to try and pull it in the direction you want it to go, general elections are actually quite easy to decide on for leftists. vote blue no matter who because they're marginally less likely to make things actively worse for your communities in the way Republicans promise to. polling is actually quite good and in primary races it's not that hard to make a similar choice. then outside of that few hours every couple of years, unionize your workplace, build parallel power and resilience in your communities, and maybe if you can build a network that can actually apply pressure on a wider scale. you already know the liberals are doing the electoral IST work of trying to win over normies, no one's asking you to join them (and if they are they should fuck off). or, if you're more militant in your approach, do that, while keeping in mind who it is your militancy is meant to protect and uplift. even if Harris wins in November there's going to be violence from the right and we need organized resistance able to disrupt and counteract it. diversity of tactics matters, and the only thing I don't understand if how voting ceases to be one of those tactics. and yet that question, why is genocide not a deal breaker, hangs over all of it. it is The question.

at that point my mind goes to three places. the first is that the threats we're facing now are consequences of electoral organizing. the right everywhere has been remarkably organized, funded by capital, and able to advance it's goals on a long time frame. what I wrote above feels like the only starting point for the left to begin counter organizing against it. the second is that unlike the last time the fascist threat mobilized on this scale, liberals seem to actually get that it's a problem. the french elections gave me some hope in that, the UK election did too. not a lot of hope, but seeing communist candidates win french runoffs because they were the candidate standing against the fascist was startling to behold. the third though is that we need more militancy because genocide is the deal breaker. but it's not the deal breaker for limited electoralism, if it's only that and you're just choosing not to vote (or to waste your vote on a third party candidate in a swing state) to soothe your soul I genuinely don't think you are doing anything different than those who do vote blue but also dont do anything else. it's the deal breaker with the system that allows this to be a possibility in the first place and when that deal is broken you take up militancy against it. and we still need a diversity of tactics, more militant organizing looks different for different people because acting unilaterally puts you at more risk of harming the people you want to protect than doing it strategically. but militancy is where this has to go, and those conversations can't happen on tiktok or twitter or online at all. and I hope the people who ask why genocide isn't the deal breaker are doing that work behind the scenes safely, because we need it. as that great liberal revolutionary once wrote, the tree of liberty must be refreshed from time to time with the blood of patriots and tyrants.

"Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security."

Why is genocide not a deal breaker? It is, and more comes with admitting that then just not going to the polling booth to soothe your soul.

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nightswithkookmin · 3 years ago

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So every member has been posting on weverse or Twitter lately, they've been coming on vlive. But Jk has done none of this. Do you see his social media absence as a silent rebellion against BH for them trying to hide Jikook or do you think he's probably just staying away for like mental health reasons or something.

Run that by me one more time???

Are you asking for my opinion on why JK might be absent from social media or are you asking me to choose between those two opinions as explanation as to why Jungkook might be absent from social media???

Is it for his mental health or relationship??? Lol. You are juxtaposing two extremely opposite theories so one sounds more appealing and plausible to highlight the other as outlandish and ridiculous. But that's a fallacy ma'am. Nice try though.

Also, the part about BigHit hiding Jikook...

I object. You is leading the witness sir/ma'am.

It's a little bit silly and presumptuous to assume whenever a member is absent from social media that the only possible reason I could possibly think of is that they are rebelling against their company.

Sometimes it's just a case of volition and personal interests. Sometimes you just don't wanna be social on social media. Sometimes you have work, family, chores, practice. Sometimes you've outgrown the space or lost track of why you wanted to be apart of an online community in the first place. Sometimes it's the toxicity and wanting to take a break from it for your mental health. Literally a plethora of reasons all of which could be valid depending on the context.

I try to give my theories context by sharing as much of my thought process as possible. It's asinine to strip those contexts away and present me with a skinned theory devoid of context.

About his mental health-

Let's try it this way...

Your first Ask: is there ever a moment I wonder if Jikook are just platonic brothers or something along those lines.

Yes. When they are not together romantically. I look at them and go huh... that's a very platonic hug, or interaction. I still uWu over their interactions though.

Cute. Next.

Is he rebelling against BigHit....

Why would he?? What's the context?

Do you think BigHit is making changes JK and the others might not be happy with in the company? Do you think the company or the members are interfering in his self autonomy and determination within the group or suppressing him in anyway in regards to what he says, what he does or who he does it with?

If so then him rebelling in that way would make sense to me because he wouldn't be the first idol to have used that tactic. A lot of idols do these and worse to assert themselves against their company.

If there's no such underling subtext then him rebelling makes no fucking sense to me.

Is he staying away for his mental health

Again, do you think he's been exposed to severe amounts of toxicity and hate online beyond what all the members experience on a daily such that he would need a break from the internet to rejuvenate like we saw around 2019? If so then taking a break for his mental health would make a lot of sense too.

But for someone who keeps reiterating how important connecting with his fans is to him, you gotta wonder how he strikes a balance between his mental health needs, his emotional needs and his professional deeds.

This is the last he was seen on Weverse.

Relatively recent I'd say. So when you say he's absent from social media which timeframes do you mean? They were all pretty much off the grid until recent times post PTD not just him. Are they all dealing with mental health issues or are they all rebelling against their company or something?

You have all these tiktok trends and memes he's been referring to here and there and incorporating into their freestyle dance- seems to me he's active online alright. Just not in the way we are used to them being 'active' online. He is fulfilling that need to connect with his fans just not in a way you'd expect. I can say same for Jimin.

Just gonna have to observe things for a while to form a definitive opinion. If you know what I mean.

BigHit hiding Jikook

Sigh. Sounds like shade when you put it like that honestly and so I didn't want to touch it but also I don't think anyone in Bangtan has had an out in the open romantic relationship with anyone yet💀

Show me RMs partner or Suga's girlfriend.

BTS are hiding their relationships gay or straight. If you can see it from that angle then I think the idea of Jikook hiding their relationship or Bighit aiding them or asking them to privatize their relationship isn't so outlandish and ridiculous like you make it seem. BTS are allowed to date, they are just not allowed to make those relationships public💀

If Jikook were heterosexuals and in different bands I think a lot of people would have entertained the thought. Hell people are convinced they are each dating female idols and keeping it a secret. People are convinced JK is dating Mijoo and keeping that a secret but him dating a boy in the same band and keeping it a secret is kapushkalava😌

Theories of RM married and raising a kid abounds in this fandom and people entertain the idea. However, because Jikook are in the same band and play out certain interactions in front of the cameras the thought that they may be hiding sounds funny in y'alls ears? Jokers💀

Most idols hide their relationships and are required by their companies to keep that out of the public eye. Jikook are idols ergo they are required to hide and are hiding their relationships be it with themselves or with others.

And yes BigHit does aid them in doing so when they issue statements about that "this relationship rumor is false" or when the members evade questions about their relationships in a way to insinuate they are single and not in relationships.

How Jikook feel about being required by the company to keep their relationships to themselves or their peers taking it upon themselves to enforce those company policies of private relationships is up for debate and speculation.

BTS wrote a whole ass song dissing the company and calling them out for having a no dating policy yet expecting them to write love songs and yet somehow we think it's ridiculous that Jikook who are part of BTS would rebel against their company from time to time over certain mandates? Lmho.

Edit:

This ask was sent in a few days before JK's recent VLive. I started answering it and let it go to draft because I felt it was pointless to answer it. Especially since a lot of my thoughts on this were regurgitative, abstract, and based on my own subjective opinion and assumptions about the boys. I feel I keep repeating myself and repeating the same things I've been saying over and over with these kinds of shady trolling asks. Sigh.

However, due to recent events that gives more credit to my thoughts and feelings on the matter, I'll attempt to answer it again.

In JK's VLive he said he noticed it's been a while he interacted with Fans which is why he jumped on the Live to see Army- if we take his word for it and at face value then he said nothing about his mental health ergo it can't be because of that😌

Tae equally said in his VLive he noticed the others coming on VLive and so he thought he would come too.

Now, don't you think they wouldn't have come so spontaneously if they were dealing with mental health issues or trying to take care of their mental health???

There was a time Tae was constantly online interacting with Fans and I think I was one of the few people out here who speculated he was lonely and wasn't dating anyone at the time- which he confirmed in Soop by the way when he told JK he being online constantly was because he was lonely.

Do you think he staying off Social media in recent times is because of his mental or that he doesn't feel as lonely anymore??

I stay off line sometimes for my mental health, sometimes too it's because I feel there are people and things in my life I've neglected and need to spend time with and pay equal attention to them.

Sometimes it's because there's death in the family or studies, or work or a film I need to catch up on...

As to the relationship between campanies and artists- in case you can't pick up on the subtle cues some of the members leave- Suga captures it so well in his Weverse magazine interview.

We made you, as long as you follow our instructions you will be good. Idols are expected to be subservient and sycophantic. As Suga points out it's a thing in the industry and it's destroying the industry.

As to whether or not you think BTS are fully and totally exempt from this harsh reality because BigHit is different is up to you frankly. As to whether or not you think this type of attitude from companies can create friction and tensions between them and the bands is equally up to you.

As to whether you think certain members in BTS are more obsequious than others, more rebellious than others is equally up to you.

In what ways they rebel is up to you too.

That's part A.

Part B. Lol

I answered the first part of this Ask based on the assumption you were being shady. But just in case you were not then here is an alternative response.

Like I said, JK is not the only member who's been absent from SNS in recent times. They all were at one point.

It's interesting how they will promise to come on Vlive whenever they have some to sell us and only recently started showing up on Vlive consistently when Permission to Dance received such mixed reactions from the audience.

It seems their disconnect from their fanbase and its subsequent consequences is becoming much more apparent to them...

For Jungkook, I think the members discussed his rebellious phase at the beginning of the year when they talked about him not posting for the members's birthday, how they expect his post for Hobi to be a start of something new and Jimin even said he was gonna cut his head off if he didn't post for his birthday- I don't think in all the times he didn't post for the members it's because he was grappling with mental health issues. It's just a post. It doesn't take more than a minute to wish your bandmate a happy birthday on their birthdays.

Especially not when he was posting relatively regularly on SNS but would go radio silent on their birthdays... Forget mental health that's antisocial and we saw how the members felt about that from the VLive.

Also, I think it would be insensitive for the members to expect Jungkook to post on their birthdays or for Jimin to hold him to such high expectations when they know very well that he deals with mental health problems or was dealing with mental health issues in those periods he didn't post for them- whoever says Jungkook didn't post for the members because he was dealing with mental health issues is a fraud. Yea I said it. If I ever spewed that nonsense out here then I'm a fraud too chilee💀

His other forms of silent rebelliousness has been in passive aggressive backhanded remarks aimed at the company and at times certain members. In my opinion of course. He won't do what he won't do and if he has to do it he will do it huffing and puffing and later chat shit about it during pillow talks at night with his boyfriend.

So I don't know what it is he might zeffbe rebelling against now. Like I said, being asked to tone down does not mean he can't Jikook. They are Jikooking. It's just on the low low.

And when you say he is reacting to BigHit hiding Jikook, you have to take into account if Jungkook himself wants to keep things hidden and private. Why would he rebel against something if it's what he wants too?? Know what I mean?

This is why I was talking about context. Jungkook of 2018 and 2019 is not the same Jungkook now. He's pretty much the same person, has the same values but he is learning and growing and that is equally important in the way he sees the world around him.

For instance, he wasn't one to think much about the future when he made certain choices and this is something I've talked about a lot in my blogs. Carpedium, make hay while the sun shines etc used to be his values but now he places a lot of emphasis on thinking about the future, being considerate and about how his actions could impact his future.

Those two mindsets produce totally different actions. One is likely to do very childish things, one is not. One is likely to be reckless, not very ambitious, and less serious, while one is likely to be thoughtful, calculative, intentional and less impulsive. He talks a lot about growing up fast but now it seems to me he's catching up with the times.

This is not to say he is a different person but more so he is becoming. He is learning and unlearning. He is not there yet but he is getting there.

If he wants to sit with Jimin, Vlive with Jimin, post on his birthday and not the others, if he wants to stand in a line up next to him but he can't then definitely he's gonna react strongly to that. But as it stands he is not doing any of that in my opinion- not that I'm aware of. Dude is living his best life out here.

I think I've said this, he is happy with where they are at now. If he is not we will know. That's when they ghetto jumps out of him. Don't know if I'm making sense chilee. Lol.

On the part of the company, I can only speculate to the effect that they are looking for various means to optimize and leverage the bands high demand. That they are trying to monetize their platforms and so restricting access to the boys is part of their mid pandemic marketing strategy- something I have been saying from day dot since the pandemic hit.

Like Suga says, monetization is a huge problem in Kpop and the Pandemic has only exacerbated it.

Showing up on Vlive gives us free access to the boys. As often as we would like to see them through that medium it doesn't pay their bills- doesn't pay much especially if they earn money in Won or whatever currency Naver uses.

YouTube is great. However it comes with restrictions and challenges especially with censorship- videos can be demonetized easily and willy nilly, You have to comply with Coppa and YT guidelines. There's CPM- whixh I don't know if it's high for BTS...

Then there's that whole breaching into Korea/China market agenda going on with them etc

Bighit is a business. BTS is not a nonprofit organization. I think the members can understand that much should the company explain to them why they all- not just Jikook- need to limit access to them.

Bighit made them and holds a contract over their heads. There's a certain amount of control they have over them yet a certain level of autonomy they reserve within such a transaction or business relationship.

Take Tae's appearance in Peakboy's MV for example. It's indication BTS does have a ree will to embark on such out of company adventures. There's Hwarang and features and all these side hustles they do...

Yet in the same breath they were at one point prohibited from taking photos with fans on the streets and stuff like that- I guess I should say allegedly.

If they want to VLive they will- as to whether or not they can VLive outside schedule is another thing all together.

As spontaneous as their VLives can be, a lot of them are scheduled too. So it's interesting how they all went MIA for a noticeable minute without the company officially scheduling these 'compulsory' Fan interactions via Vlive or even YT.

Let's not pretend they don't post sometimes on behalf of certain members. Let's not pretend that that doesn't happen💀

Jungkook showed up on YT grumpy and passive aggressive talking about that he didn't know he was supposed to do a VLive, he wasn't prepared, his hair was messy, he didn't know how to operate things- sigh.

Then he nagged us to death about the arts and crafts thingy... but in his recent live he said singing is all he can do so he sang and thrust his hips away- we can't be mad at that.

So if your question is whether I think there's something up with BTS and how they are interacting with fans or not interacting with fans my answer is yes. I mean that much is obvious...

Money is the root of all evil blink blink. Lol.

Do I think there's something up with Jikook and BigHit my answer is yes still- my theory?? Well I'm still observing things and hoarding information. Can't put out half baked theories you know?

I'm a professional ship delulu theorist and I take my delusions seriously😐

I can say this though, I think BigHit has a lot to lose now that they are a publicly traded company. They have investors and stockholders they hold themselves accountable to- how the fear of a scandal or the stigma of a queer relationship plays into all that is yet to be seen.

They are trying to mitigate that risk through strategic marketing and business models- separating BigHit under Hybe is one, their partnership with Dispatch has always been one. There's just so much they are doing we don't know and can only assume or infer.

If their recent interviews and line of questioning has taught me anything, it's that they are all well aware of our theories on BTS and speculations on their sexuality and if Taemin's manager can ask him or was asked if he was dating Kai to his face then others can equally speculate, wonder and ask BigHit directly if Jikook being the sticky ones in the group are dating fueled by all the fandom theories out there.

Rumour says Jikook is gay and are dating eachother. How Bighit feels about this, how BTS feel about it, how Jikook feel about it open for discussion.

There are those who just want to nip all such rumours in the bud and those who want to lean into it and and profit off of it because negative attention is still attention.

Which brings me to your question about Jikook, because I see you sent that Ask in twice, they sure as hell are goofy and dorky. Jungkook admitted that much in his interview.

They are the ones to troll the lives out of us and feed into our delusions of them. It's why most people dismiss them as messing with fans and playful and fanservicey.

So I find it interesting that the members calling them a couple because of their outfits isn't being taken as goofy, dorky, fanservicey but as a reason to further invalidate their relationship.

If you can't take whatever Jikook says and does seriously then you certainly can't take whatever anyone says and does concerning them seriously either.

I will answer the rest of it under the Ask you sent in. This post is getting longer already.

I hope this helps.

GOLDY

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inactivefandomblog · 4 years ago

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Things I noticed when I re watched Birds of prey last night

Hi all, I watched BOP for the second time last night and I wanted to write down some of the things I noticed as I had seen @wordsoflittlewisdom , Idea credit goes to them on this one. I’m aware that some of these things are not exactly new discoveries and were blatantly obvious to others, but I have ADHD and a processing delay meaning that I don't always take in all the information the first time I watch a film. For example, I had no idea Renee was gay for ages, even though they tell us she had an ex girlfriend (I think I was too busy fan Girling that Ali Wong was in the film then though to hear that bit). I have to focus more on the overall plot when I watch things the first time, but the second time I was able to scan for little details and take in more things. Without further ado, here’s what I noticed.

“Do you know what a harlequin is? A harlequin's role is to serve. It's nothing without a master. No one gives two shits who we are, beyond that.”

-When Harley is talking about Harlequinns serving their master, she is not just talking about her relationship with the Joker, but about Canary letting Roman be her master. She is saying that she felt like she was nothing without the Joker. She is also implying that Dinah feels the same about Roman, and that she shouldn't because he doesn’t actually care about her like the Joker didn’t care about her.

-THATS WHY SHE ONLY HAS ONE SHOE IN THE CHASE SCENE!!!!! SHE USED IT TO PIN DOWN THE ACCELERATOR IN THE TRUCKKKKKK!!! MYSETERY SOLVED!! ... though.. she didn’t change her shoes to a full set between then and the police chase the next day/ later on the same day. Meaning she didn't go home after that...so did she just like wander around Gotham after committing a huge crime obviously tide to her XD of course she did, she’s Harley Fucking Quinn! Either that or she passed out somewhere from being very very drunk, hopefully her apartment and not just a street or something.

-BONUS: fanfic idea: DRUNK HARLEY HAS A FUNERAL FOR HER SHOE THAT GOT BLOWN UP IN THE ACE CHEMICALS EXPLSION, WITH BRUCE AND THE BEAVER. after she leaves the crime scene. That just seems like a thing drunk Harley would do, as I imagine she loved those shoes as they were awesome..so were her sequin socks.

-The first time I watched it I didn't realise that the fireworks weren’t actually there - because that was all in Harley's head and the film is from her pov - even though we are showed that when the police arrive there are none and it's just a regular explosion. Not until I was told this was the case and realised we were literally shown this later on.

-She goes from being a Harlequinn to Harley Quinn as she becomes emancipated.

-Roman just lets Zsas grab his arms and restrain him when he’s mad, switch energy much.....also they are defo gay for each other. Zsas was acting like a jealous boyfriend when he gave Dinah even an ounce of attention. He legit told her to come back later when he just started massaging Roman’s shoulders. Roman let's Zsas rub his shoulders and comfort him, Zsas wants to protect Roman...need I go on.

- Cass’ parents are yelling about how they don't want her if you listen to what they are saying, so they’re not just fighting, they’re fighting because they wish they never adopted her. She can hear them saying all this too. This made me feel even more sad for Cass than when I thought her parents were toxic to each other in my first watch through.

- (Trigger warning: mention of domestic abuse and child abuse)

Cass’ parents didn't want her and seemed to be very hostile, its not mentioned how Cass got her cast...but I realised that it could suggest that her parents broke her arm. Which would go on to suggest that they were abusing her physically as well as emotionally. Hence why she didn’t trust people, and was so hurt when Harley betrayed her. Because when she says that she though Harley was different, she meant that she thought she could trust Harley and that Harley wouldn’t hurt her.

-Margot’s real accent comes through when she tells Canary ‘I haven't told that to anyone’ when telling her she Broke up with Joker, as well as a few other times throughout the film.

-Cassandra is quiet and not talkative in her first scene because her throat was hurting because of the diamond. That's why she coughed to try and clear it . At that point in the film we hadn’t been shown that part but it was set after it happened so it makes sense when you re watch it.

-Cassandra’s jacket has a little middle finger logo on it, which I thought really suited her character.

- Cass has ‘asshole’ written on her cast, a drawing of a gun the word ‘fuck’, the word ‘magic’ - which is probably a reference at how she does some stuff that is similar to closeup magic and uses the same magicians technique of the art of misdirection - she also has what appears to be two playing cards, one with hearts and one with diamonds. Which is most probably a reference to Harley Quinn’s whole hearts and diamonds thing she has going. Didn’t comic book Harley also have a link to those specific playing cards too? or something like that?

EDIT: THEY ARE PLAYING CARDS!! I GOT A BETTER LOOK AT THE CAST IN THE COSTUMES VIDEO.

- TW: mentions of abuse and child abuse and trauma

The whole diamonds are a girls best friend is Harley going somewhere else mentally to cope with the trauma of being abused - we see her being spanked by a nun when was younger suggesting she was abused then too, and I think it is a part of her comic book story that she was but I don't know for sure - when it flashes and Guns appear that's reality trying to seep in. She's trying to focus on the diamond and block everything else out

-I spotted what looks like a mini mallet on the wall in her kitchen that could potentially be a meat tenderiser, and if that is the case then that is a fantabulous little Easter egg type thingy. The handle looks too long to be a pot, it has a diamond pattern on it and it is next to another tool for preparing meat...so now I'm just waiting on Margot Robbie,Cathy Yan or Ella Jay Basco to Reply to my tweet and confirm it.

-Helena speaking Chinese makes me laugh for some reason, I think its her facial expression.

- Kid Helena’s crayons when she's drawing the revenge pic are all perfectly spaced and placed like her stuff in her bathroom scene. Further evidence of her perfectionism/ her liking things a specific way.

- The towel in Helena’s hotel room on the bed (seen in mirror reflection) is in the shape of a little person.

- Canary sheds a tear when Roman harasses the lady on the table, I didn't notice that before because I looked away as the scene made me really uneasy.

- Harley screws the cap on the nail polish before putting it down even though there's someone at the door after them. This made me laugh because she thinks the police is after her but still takes time to do this, which is such a Harley thing. Like when she bent down to pick up the penny when that guy was gonna kill her.

- Roman has a shirt with his face printed on it.They did a good job of using the costumes and sets to show his egomaniacal trait.

- The look of acceptance of Harley's face when she realises that no one cares about, after the last person she thought cared about her (Doc) betrayed her, is heart-breaking.

-How was Renee not injured from getting launched out the window? Even if she didn't fall all the way to the ground and landed on the top of the entrance bit, she’d still be injured.

-WHERE DOES HUNTRESSS STORE ALLL THOSE ARROWWWSSSSS????? SHE FIRED SO MMAANNNNYYY! I DIDN’T SEE A QUIIIIVVVER OR ANYTHING. I guess she just stores them in sub space along with her hammer¯\_(ツ)_/¯

-Also I think I figured out what the chain is for, at first I thought it was for the crossbow to attach to. Then I though not as she leaves the crossbow on the floor by itself in the funhouse fight scene, but then I think I saw it attached to it..so I think she can just disconnect it when need be. Plus it just looks cool.

-Alllssoo, she toooottallly checked out Dinah! HELENA IS DEFO GAYYYY! she has big useless lesbian vibes. They really knew who their target audience was when they made Helena look so stunning and badass. The producers really said ‘hello LGBTQ+ community’ (hopefully y’all know that tiktok audio or that wont make much sense) Also, if you don't believe me, I have a gif of her doing it on my blog. So there’s no denying it.

-Why were the lights on in the funhouse if it was abandoned?? Maybe its just more Harley vision? but the carousel was rotating too...

Anyway that's everything I noticed, thanks for reading if you made it this far, and even if you didn’t...you wont see this then but still. Thank y’all .

#harley quinn #birds of prey and the fantabulous emancipation of one harley quinn #birds of gay #birds of prey #dc #movie #dinah lance #huntress #black canary #renee montoya #dinah x helena #cassandra cain #victor zsaz #roman sionis

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girlsbtrs · 3 years ago

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How Countercultures turn Politics into Culture

Written by Lila Danielsen Wong. Graphic by Paula Nicole

In 1969, an academic named Theodore Roszak published “The Making of a Counterculture” and coined the term “counterculture” in order to describe the ant-mainstream youth movements of the 60s. Counterculture’s are not inherently good or progressive, both the punks and the skinheads are countercultures. Counterculture just means, according to the Merriam-Webster dictionary, a culture with values and mores that run counter to those of established society.

I’m not here to critique these movements. I am not writing this to critique how the Bohemian Romantics won respect for the arts because they mostly came from upper class backgrounds, and I’m not here to discuss the lack of intersectionality in the riot grrl movement. After starting this article I realized I had pitched a whole academic thesis, and maybe bit off a little more than I had intended to chew (why can’t I just pitch a listicle?). So, instead of focusing on the nitty gritty of what prompted these social movements and academically exploring their effects, I want to talk about the “culture” part of counterculture.

Nearly all countercultures are birthed around shared political ideas, but many seem to start within the culture itself, perhaps as a musical movement, a literary movement, a visual art movement, or even a fashion or aesthetic. As the movements expand, they come to encompass more of those aforementioned arts, and thus the politics that prompted the original movement become a culture.

An early example of a western subculture is the Bohemian Romantics of Europe of the 19th century. In pre-revolutionary France, artists were lower class tradesmen. Artists were seen as dirty and immoral. However, in post-revolutionary France, disillusionment prompted young bourgeois men to reject the typical hierarchy and launch the bohemian artist lifestyle we are more familiar with today. A critical event on this timeline was Victor Hugo’s “Romantic Army,” or his mob of young men that he assembled to protest theatre censorship by absolutely trashing a theatre. The Bohemian lifestyle often manifested as wealthy young artists electing poverty to reject the traditions they were born into, and to spend their time creating art unrestricted. Bohemian fashion was more utilitarian and rustic than the upper-class styles. The music of the Romantic era is categorized by its vigor and passion, pioneered by Beethoven himself. Beethoven challenged the strict and sometimes formulaic sonatas and symphonies of the past, favoring expression and inventiveness. Thus, prompted by the rejection of bourgeois values and principles, a culture was created: a lifestyle, an aesthetic, a literary movement, a new musical style.

Nearly 150 years later and 5000 miles away from Bohemian France, the riot grrl movement was brewing in the Northwest United states. The riot grrl movement, created by a group of women working to combat sexism in the western Washington punk scene, was a counterculture within a counterculture. While the Romantic movement originated in literature, the punk movement, and then the riot grrl movement, was born as a musical movement.

In 1970s Britain, the government was nearly bankrupt and giant cuts to social services were making life hard and creating a sense of alienation between the ruling class and the working class. British Punk emerged from this alienation. The youth used music to communicate their frustrations and anger. The rips and safety pins of punk fashion weren’t originally fashion, the punks just owned ragged clothing. The disillusionment with the political landscape and frustration with older generations resonated with youth all over the world, and it’s not hard to see why a Post-Vietnam and Watergate America would embrace the Punk movement with open arms. However, where British Punk was rooted in working class frustrations, American Punk took root with the middle-class suburban crowd, who, similar to the Bohemians, choose to reject the comfortable life they were born into. A notable difference that this created in the music was British punk had more pointed and explicit politically leftist lyrics, whereas this was not the focus of American punk lyrics.

This is especially important to understand when talking about the riot grrl movement because they put the politics in American Punk lyrics. In the early 1990s, a group of women from the Olympia, Washington punk scene had a meeting to address the sexism they faced in Punk. They started writing lyrics centered around the sexism and misogyny they face in Punk and in life. They created their own literature through zines when they could not get coverage. They wore clothing specifically intended to look like what respectable women weren’t supposed to wear. Again, we watch a group of people turn their politics into a culture, as a way to spread and practice their ideologies.

If you want a modern example of turning politics into culture via a counterculture, look no further than cottagecore (yes, really).

As I said at the beginning, countercultures don’t need to be radically progresive to be countercultures. Cottagecore dwells on romanticized pastoral ideals of a fantastic yesteryear that never really existed. Cottagecore gained some traction on TikTok as an “aesthetic,” made up of imagery such as women in long button up dresses flouncing through fields and making picnics. Absent were the rise and grind aspirations of pre-pandemic America. Absent were any signs of the labor often associated with pastoral living. It is no surprise that a counterculture that emphasizes solitary retreat, rest, nature, and crafting blew up during the first year of the covid-19 pandemic during which many experienced forced solitary retreats, a change in work environments (not to mention the want to not work), and boredom that could only be remedied with solitary activities such as crafting and enjoying nature. The pandemic dismantled all of the systems of normal life as we knew it, and cottagecore invited us to grow from this space, perhaps embracing a simpler, slower life. This political message was so subtly delivered through our social media scrolling that if you weren’t paying attention, you might not have even realized cottagecore had political ideals at all.

The rise of cottagecore is important in the conversation of how countercultures turn politics into culture because it showcases very blatantly how countercultures are not created, or at least do not catch on, without need and reason. Taylor Swift most likely did not create her surprise albums Folklore and Evermore (the unofficial cottagecore soundtrack) solely to cater to the cottagecore TikTok crowd, she created these albums as a form of personal escapism from how her own life was turned upside down by the pandemic, as a form of connection with her fans who were also experiencing the effects of the pandemic on their lives, and as art that represented certain feelings that came along with the pandemic.

Her albums came about for the same reason that cottagecore really caught on in the first place: it was what some people felt that they needed due to the circumstances of the time. It was for this reason, I would argue, that Folklore won album of the year. It was indicative of the times.

So, countercultures are born from a need. From this need comes politics, be it post revolution anti-bourgeois sentiments, mid-century British leftism, or a quiet call to slow down and reject hustle culture for a simple life. From politics comes art, and from art, culture.

Let’s talk about this in terms of an up-and-coming counterculture, hyperpop.

Though Wikipedia currently defines hyperpop as a “micro genre,” hyperpop’s rise is looking anything but “micro.” Hyperpop is described in The Spectator as “catchy synthpop or bubblegum bass tune with elements of EDM and typically a focus on either queer culture or Internet futurism”. The term “self-referential lyrics” is often thrown around. In the least complicated words possible, hyperpop uses it’s sounds and lyrics to make a camped-up parody of popular music. Hyperpop pioneers that have some mainstream following include SOPHIE, Charli xcx, and Caroline Polechek. Hyperpop often uses carbonated synth sounds and vocal modulation, and many of the trailblazers are part of the LGBT community.

What will hyper pop fashion and literature look like? What are hyper pop’s politics?

As for politics, there is something inherently political about queer artists carving out a space for themselves in pop music. Orange Magazine describes this as “pushing pop music to its limits and satirizing the gendered music industry. There’s an enjoyable sense of irony and juxtaposition.”

As for fashion, if we’re following the patterns we’ve established, hyperpop might bring gender non-conforming fashion that satirizes what’s been proclaimed normal. In terms of literature perhaps a Hyperpop literary movement will come from the controversial direction of Alt Lit, a community of minimalist writers that use the internet form and often reject intellectualized creative writing, create things that are weird for the sake of being weird, and use all caps and other purposeful spelling and grammar mistakes. A hyperpop literary movement might share the “self-referential” themes of hyperpop movement, while examining gender, sexuality, and personal identity in the internet age, seeing as the need to examine these themes in music indicates a need to examine these themes in other art forms. Maybe it will find creative ways to use internet platforms, as Alt Lit originators such as Steve Roggenbuck, a YouTube poet (well, a poet depending on who you ask), already have.

What I find most exciting about hyperpop is that it has the potential to create a culture guided by music first, similar to the punks or to disco. Fashion and visual art and literature all inspired by the glittery new sounds created in music. Maybe hyperpop will stay a “microgenre,” but maybe we will get to witness the rise of something new.

SOPHIE once said “I think all pop music should be about who can make the loudest, brightest thing. That, to me, is an interesting challenge, musically and artistically… just as valid as who can be the most raw emotionally,” and isn’t that a phenomenal thing to bring with us into a pent-up, fed-up, thoroughly exhausted, and newly vaccinated decade?

Sources

https://monoskop.org/images/b/b4/Roszak_Theodore_The_Making_of_a_Counter_Culture.pdf

https://www.sfgate.com/books/article/When-the-counterculture-counted-2835958.php

https://www.classicfm.com/discover-music/periods-genres/romantic/

https://www.mtholyoke.edu/courses/rschwart/hist255/bohem/tlaboheme.html

https://en.wikipedia.org/wiki/Punk_subculture

https://en.wikipedia.org/wiki/Riot_grrrl

https://en.wikipedia.org/wiki/Theodore_Roszak_(scholar)

https://en.wikipedia.org/wiki/Bohemianism

https://www.nme.com/blogs/nme-blogs/brief-history-riot-grrrl-space-reclaiming-90s-punk-movement-2542166

https://www.nytimes.com/interactive/2019/05/03/arts/music/riot-grrrl-playlist.html

https://www.nypl.org/blog/2013/06/19/riot-grrrl-movement

https://wildezine.com/3528/opinion/a-brief-history-of-punk/

file:///C:/Users/8lila/Downloads/history_initiates_vol_iv_april_2016_01_brooks_alison.pdf

https://www.theatlantic.com/magazine/archive/2021/03/hyperpop/617795/

https://www.billboard.com/articles/columns/pop/9595799/hyperpop-history-mainstream-crossover/

https://www.stuyspec.com/ae/hyperpop-the-defining-genre-of-the-digital-age

https://en.wikipedia.org/wiki/Hyperpop

https://www.youtube.com/watch?v=0YRl4Kdnl2E&list=LL&index=4

https://theface.com/music/sophie-behind-the-boards-pop-scottish-producer

https://orangemag.co/orangeblog/2020/10/15/exploring-the-trans-roots-of-hyperpop

https://thebluenib.com/the-rise-and-fall-of-alt-lit-by-ada-wofford/

https://www.rollingstone.com/music/music-news/pc-music-are-for-real-a-g-cook-and-sophie-talk-twisted-pop-58119/

#lila danielsen wong

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seercayder · 3 years ago

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No but I feel as though artists are probably experiencing one of the most hostile years of posting art online that they’ve ever experienced for maybe forever. And I mean this for both amateur artists and professionals (with maybe a lil bit of bias since I also do The Art).

Tumblr’s nudity ban has crippled any piece that is either NSFW or uses nudity as artistic expression and it ultimately drove away both the artists themselves and a lot of their fans, which destroyed any remaining traction for the artists who managed to remain. Tumblr is no longer an artistic freedom-friendly site and it shows, which is a fucking shame bc they genuinely have one of the better tagging systems than other sites and I believe that most feedback on art there has been positive and friendly, which has now gone the way of the dinosaur much like Deviantart.

Twitter has problems with image compression but their biggest issue is toxic abuse, which I find to be the most damaging to artists out of all the other problems i’m listing here. Both the lure of anonymity and the mindset that ‘Speak Loud In Little Words To Make Point Means You Are Important And Right’ has fuelled the absolutely vile comments I have seen directed at artists on the site. Although it’s mainly aimed at fanartists and ship artists, I have noticed unwanted (even rude) criticism on immaculate, well-done art pieces, which is extremely belittling and insulting because the artist (although they may be open to criticism) if they haven’t asked for criticism then that means that they are not in the right mindset to receive any, and therefore it is not your place to throw disparaging comments at them.

But the biggest issue with abuse on Twitter is obviously aimed at fan-artists, especially those those that draw NSFW or “problematic” content. I could go into a whole spiel about how a drawing of a fictional character doesn’t affect reality but in short: If you find disturbing art of a non-existent character (or hey, even non-disturbing art, it’s just something you don’t like) then ignore it. Don’t go and fucking bully the artist you psychopath. If it is truly illegal then report the piece and then see if it gets taken down. Because 90% of the time it won’t be taken down because it doesn’t go against guidelines and you’re just trying to police the site like you’re the thought-police, monitoring other peoples art as if you have the god-given right to. And if you’re a minor stay the fuck out of 18+ accounts. Don’t comment, don’t follow, don’t even look. I am absolutely amazed by the mindset that some children have to waltz into a space not made for them and having the balls to insult the 18+ artist, who have specifically said “no minors”, for posting icky content. It gets even worse when you see how they abuse the Privatter or Curiouscat links the Twitter artists provide, made for anonymous feedback or for being the final barrier for an adult piece that says “hey this stuff is NSFW, don’t click if you are underage, last warning”. I’m gonna go into this more when I cover TikTok in the next few paragraphs. But ultimately, the artists on that site are having to be constantly vigilant against abuse, and it’s not unusual for them having to spend hours going through their 1K+ followers and having to block every underage follower who just didn’t fucking listen to their warnings. Imagine how exhausting and irritating and down-right uncomfortable that must be; having to monitor every fan that sees your work out of fear that they’re a minor seeing adult content or that they could throw abusive comments at you. Horrible.

Instagram is saturated with bots attempting to steal your work or advertise it on their own page and feedback isn’t really a ‘thing’ on there. Also, their algorithm (which may have also been implemented on Twitter, I believe that the Twitter algorithm now avoids promoting popular artist terms, but I can’t be certain bc the Twitter post that pointed this out is long-lost in the depths of my timeline, bc again, no tagging system) is based more around sharing than likes, which can be a huge barrier to artists. Sure, you may like someones art and even leave a nice comment on it, but do you really want to share every piece you come across, especially if it’s not something you would show dear Aunty Susan who follows you? It’s infuriating that a whole site dedicated for images is so difficult to use for artists, and with Instagram implementing features that are similar to Snapchats ‘stories’ it’s clear they’ve moving in a different direction, focusing on momentary attention-grabbing photos. This is simply because Instagram is advertising itself as more of a promotional influencer site nowadays, and anything that could sully their reputation has to be thrown into the algorithm trash. NSFW art or just plain ‘bad’ art? Trash. If you’re not gonna make money for them then why should they bother? You wanna promote your art? Pay for it because the algorithm will absolutely be working against you.

Now, the biggest fucking offender for worst art-sharing site of the year is TikTok (no surprise there), which is absolutely rampant with reposts and uncredited artwork and a gateway for abusive comments against artists. Like the Ouroboros snake, it goes through the same pattern every time; People (usually minors) find art on Twitter or Pinterest and repost it, usually without credit or going against the artist’s wishes about reposting. Then it either goes two-ways: Firstly, if the piece is SFW it will get about five-seconds of interest, a like for the reposter and people will then just move on. TikTok is built entirely around short bursts of satisfaction, feeding a a constant loop of serotonin for a few seconds before you move on. So ultimately, people rarely then hunt down the original artist, especially if their credit isn’t readily available, and usually the original artists doesn’t see any rise in likes, followers or popularity and are usually unaware that their art is even getting any attention on TikTok.

Or, if the art is NSFW, it can go down the second way. It is reposted and, as the majority of TikTok users are under-18, many users find the image uncomfortable, especially if it is a bit more ‘out-there’ or of a ship they don’t like. The reposters sometimes find the image off of Privatter, which is even worse since the piece has been posted to Privatter not just as a final barrier against minors, but also as a form of directing the piece to a specific and niche audience due to it’s... spicer than usual NSFW content. I’m talking really specific pieces with really specific kinks. Now that piece is floating around TikTok, widely seen by the general fans of a fandom, who again, are usually underage. The viewers grow uncomfortable, as the piece is not made for them, especially since sometimes the reposter only posted the piece for shock-value, and would even encourage insulting comments by only posting the credits for the purpose of getting fans to throw abuse at the artist (”The artist is ***** but they ship **** and are icky”) and so the viewers finally decide to make the effort to hunt down the original artist, only to throw insulting and bullying comments at them, made worse by the fact that they are children who don’t have the sense to hold back and have been fuelling their mindset in the echo-chamber that is TikTok.

And as a result of a lot of this hostile feedback for artists, it is becoming increasingly difficult to find a space for amateur artists who are just starting out, since the art community is becoming a little bit scary. I’m gonna go out on a limb here and say that new (or not even new but recently promoted) sites such as Artstation are becoming a better place for professional artists only, but it is very intimidating for learner artists. That’s not necessarily a bad thing - I believe that part of the reason for Deviantarts decline was that the tagging system was horrible, so good art was being drowned out by amateur, fetish content, so more advanced artists were distancing themselves from the site, especially if they were trying to build a portfolio for employment. I also find that fanart usually gets far more likes than more original art pieces, even if the original piece is amazingly good, which isn’t a criticism against fanart but posting your original piece on a site more aimed at professional pieces may help you reach your target audience better and improve likes and interaction. However, that does mean that if you are an amateur, or hell, just an average artists who is still learning, your best bet for exposure is posting your piece across multiple sites and very, very regularly, braving any abusive comments if you try anything slightly “spicy”. Which, obviously, become a very potentially toxic atmosphere and it’s not uncommon for artists to feel burn-out or depressed at their lack of attention or the cyber-bullying they may receive.

I’m not trying to say that posting artwork has always been easy, but there is definitely a more aggressive culture surrounding it and I think artists have to be aware that chances are they will face insulting comments, reposters, frustrating algorithms, cyber-bullying, a lack of interaction and burn-out as they try and appeal to websites that would do the bare minimum for you in terms of promotion.

This isn’t meant to be a post to scare away artists, I just wanted to point out that there is a big fucking problem and it feels as though it’s getting worse. Nowadays, websites have become a bit too comfortable targeting creators rather than fans when it comes to monitoring content and artists have been put under more and more pressure as they face more and more abuse that is rarely addressed, especially by the sites themselves that host the content. Things that are a huge punch in the face for artists, such as NFT’s, are becoming more normalised and it’s honestly just sad.

#art #sorry for the long post but I get passionate about art #and I feel like every day i'm seeing more and more cyber abuse towards artists and it's honestly depressing #artists #twitter #instagram #tumblr #tagging is the best invention and i'm confused why Twitter doesn't even have a better system for it

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shirlleycoyle · 4 years ago

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How to Escape the Confines of Time and Space According to the CIA

She turned to me the other morning and said, “You heard of The Gateway?” It didn’t register in the moment. She continued, “It’s blowing up on TikTok.” Later on, she elaborated: it was not in fact the ill-fated 90s computer hardware company folks were freaking out about. No, they’ve gone further back in time, to find a true treasure of functional media.

The intrigue revolves around a classified 1983 CIA report on a technique called the Gateway Experience, which is a training system designed to focus brainwave output to alter consciousness and ultimately escape the restrictions of time and space. The CIA was interested in all sorts of psychic research at the time, including the theory and applications of remote viewing, which is when someone views real events with only the power of their mind. The documents have since been declassified and are available to view.

This is a comprehensive excavation of The Gateway Process report. The first section provides a timeline of the key historical developments that led to the CIA’s investigation and subsequent experimentations. The second section is a review of The Gateway Process report. It opens with a wall of theoretical context, on the other side of which lies enough understanding to begin to grasp the principles underlying the Gateway Experience training. The last section outlines the Gateway technique itself and the steps that go into achieving spacetime transcendence.

Let’s go.

Screengrab: CIA

THE TIMELINE

• 1950s – Robert Monroe, a radio broadcasting executive, begins producing evidence that specific sound patterns have identifiable effects on human capabilities. These include alertness, sleepiness, and expanded states of consciousness.

• 1956 – Monroe forms an R&D division inside his radio program production corporation RAM Enterprises. The goal is to study sound’s effect on human consciousness. He was obsessed with “Sleep-Learning," or hypnopedia, which exposes sleepers to sound recordings to boost memory of previously learned information.

• 1958 – While experimenting with Sleep-Learning, Monroe discovers an unusual phenomenon. He describes it as sensations of paralysis and vibration accompanied by bright light. It allegedly happens nine times over the proceeding six weeks, and culminates in an out-of-body experience (OBE).

• 1962 – RAM Enterprises moves to Virginia, and renames itself Monroe Industries. It becomes active in radio station ownership, cable television, and later in the production and sale of audio cassettes. These cassettes contain applied learnings from the corporate research program, which is renamed The Monroe Institute.

• 1971 – Monroe publishes Journeys Out of the Body, a book that is credited with popularizing the term “out-of-body experience.”

Books by Robert Monroe.

• 1972 – A classified report circulates in the U.S. military and intelligence communities. It claims that the Soviet Union is pouring money into research involving ESP and psychokinesis for espionage purposes.

• 1975 – Monroe registers the first of several patents concerning audio techniques designed to stimulate brain functions until the left and right hemispheres become synchronized. Monroe dubs the state "Hemi-Sync" (hemispheric synchronization), and claims it could be used to promote mental well-being or to trigger an altered state of consciousness.

• 1978 to 1984 – Army veteran Joseph McMoneagle contributes to 450 remote viewing missions under Project Stargate. He is known as “Remote View No. 1”. This is kind of a whole other story.

• June 9th, 1983 – The CIA report "Analysis and Assessment of The Gateway Process" is produced. It provides a scientific framework for understanding and expanding human consciousness, out-of-body experiments, and other altered states of mind.

• 1989 – Remote viewer Angela Dellafiora Ford helps track down a former customs agent who has gone on the run. She pinpoints his location as “Lowell, Wyoming”. U.S. Customs apprehend him 100 miles west of a Wyoming town called Lovell.

• 2003 – The CIA approves declassification of the Gateway Process report.

• 2017 – The CIA declassifies 12 million pages of records revealing previously unknown details about the program, which would eventually become known as Project Stargate.

THE REPORT

Screengrab: CIA

Personnel

The author of The Gateway Process report is Lieutenant Colonel Wayne M. McDonnell, hereon referred to simply as Wayne. There isn’t a tremendous amount of information available on the man, nor any photographs. In 1983, Wayne was tasked by the Commander of the U.S. Army Operational Group with figuring out how The Gateway Experience, astral projection and out-of-body experiences work. Wayne partnered with a bunch of different folks to produce the report, most notably Itzhak Bentov, a very Googleable American-Israeli scientist who helped pioneer the biomedical engineering industry.

A scientific approach

From the outset of the report, Wayne states his intent to employ an objective scientific method in order to understand the Gateway process. The various scientific avenues he takes include:

• A biomedical inquiry to understand the physical aspects of the process.

• Information on quantum mechanics to describe the nature and functioning of human consciousness.

• Theoretical physics to explain the time-space dimension and means by which expanded human consciousness transcends it.

• Classical physics to bring the whole phenomenon of out-of-body states into the language of physical science (and remove the stigma of an occult connotation).

Methodological frames of reference

Before diving into the Gateway Experience, Wayne develops a frame of reference by dissecting three discrete consciousness-altering methodologies. He’s basically saying, there’s no way you’re going to get through The Gateway without a solid grounding in the brain-altering techniques that came before it.

1) He begins with hypnosis. The language is extremely dense, but the basic gist is as follows: the left side of the brain screens incoming stimuli, categorizing, assessing and assigning meaning to everything through self-cognitive, verbal, and linear reasoning. The left hemisphere then dishes the carefully prepared data to the non-critical, holistic, pattern-oriented right hemisphere, which accepts everything without question. Hypnosis works by putting the left side to sleep, or at least distracting it long enough to allow incoming data direct, unchallenged entry to the right hemisphere. There, stimuli can reach the sensor and motor cortices of the right brain, which corresponds to points in the body. Suggestions then can send electrical signals from the brain to certain parts of the body. Directing these signals appropriately, according to the report, can elicit reactions ranging from left leg numbness to feelings of happiness. Same goes for increased powers of concentration.

2) Wayne continues with a snapshot of transcendental meditation. He distinguishes it from hypnotism. Through concentration the subject draws energy up the spinal cord, resulting in acoustical waves that run through the cerebral ventricles, to the right hemisphere, where they stimulate the cerebral cortex, run along the homunculus and then to the body. The waves are the altered rhythm of heart sounds, which create sympathetic vibrations in the walls of the fluid-filled cavities of the brain’s ventricles. He observed that the symptoms begin in the left side of the body, confirming the right brain’s complicity. Bentov also states that the same effect might be achieved by prolonged exposure to 4 – 7 Hertz/second acoustical vibrations. He suggests standing by an air conditioning duct might also do the trick. (David Lynch and other celebrities are committed adherents to transcendental meditation today.)

3) Biofeedback, on the other hand, uses the left hemisphere to gain access to the right brain’s lower cerebral, motor, and sensory cortices. Whereas hypnosis suppresses one side of the brain, and TM bypasses that side altogether, biofeedback teaches the left hemisphere to visualize the desired result, recognize the feelings associated with right hemisphere access, and ultimately achieve the result again. With repetition, the left brain can reliably key into the right brain, and strengthen the pathways so that it can be accessed during a conscious demand mode. A digital thermometer is subsequently placed on a target part of the body. When its temperature increases, objective affirmation is recognized and the state is reinforced. Achieving biofeedback can block pain, enhance feeling, and even suppress tumors, according to the report.

Image: e2-e4 Records.

The Gateway mechanics

With that, Wayne takes a first stab at the Gateway process. He classifies it as a “training system designed to bring enhanced strength, focus and coherence to the amplitude and frequency of brainwave output between the left and right hemispheres so as to alter consciousness.”

What distinguishes the Gateway process r from hypnosis, TM, and biofeedback, is that it requires achieving a state of consciousness in which the electrical brain patterns of both hemispheres are equal in amplitude and frequency. This is called Hemi-Sync. Lamentably, and perhaps conveniently, we cannot as humans achieve this state on our own. The audio techniques developed by Bob Monroe and his Institute (which comprise a series of tapes), claim to induce and sustain Hemi-Sync.

Here, the document shifts to the usage of quotes and other reports to describe the powers of Hemi-Sync. Wayne employs the analogy of a lamp versus a laser. Left to its own devices the human mind expends energy like a lamp, in a chaotic and incoherent way, achieving lots of diffusion but relatively little depth. Under Hemi-Sync though, the mind produces a “disciplined stream of light.” So, once the frequency and amplitude of the brain are rendered coherent it can then synchronize with the rarified energy levels of the universe. With this connection intact, the brain begins to receive symbols and display astonishing flashes of holistic intuition.

The Hemi-Sync technique takes advantage of a Frequency Following Response (FFR). It works like this: an external frequency emulating a recognized one will cause the brain to mimic it. So if a subject hears a frequency at the Theta level, it will shift from its resting Beta level. To achieve these unnatural levels, Hemi-Sync puts a single frequency in the left ear and a contrasting frequency in the right. The brain then experiences the Delta frequency, also known as the beat frequency. It’s more familiarly referred to these days as binaural music. With the FFR and beat frequency phenomena firmly in place, The Gateway Process introduces a series of frequencies at marginally audible, subliminal levels. With the left brain relaxed and the body in a virtual sleep state, the conditions are ideal to promote brainwave outputs of higher and higher amplitude and frequency. Alongside subliminal suggestions from Bob Monroe (naturally), the subject can then alter their consciousness.

Image: Thobey Campion

The Gateway system only works when the audio, which is introduced through headphones, is accompanied by a physical quietude comparable to other forms of meditation. This increases the subject’s internal resonance to the body’s sound frequencies, for example the heart. This eliminates the “bifurcation echo”, in which the heartbeat moves up and down the body seven times a second. By placing the body in a sleep-like state, The Gateway Tapes, like meditation, lessen the force and frequency of the heartbeat pushing blood into the aorta. The result is a rhythmic sine wave that in turn amplifies the sound volume of the heart three times. This then amplifies the frequency of brainwave output. The film surrounding the brain—the dura—and fluid between that film and the skull, eventually begin to move up and down, by .0005 and .010 millimeters.

The body, based on its own micro-motions, then functions as a tuned vibrational system. The report claims that the entire body eventually transfers energy at between 6.8 and 7.5 Hertz, which matches Earth’s own energy (7 – 7.5 Hertz). The resulting wavelengths are long, about 40,000 kilometers, which also happens to be the perimeter of the planet. According to Bentov, the signal can move around the world’s electrostatic field in 1/7th of a second.

To recap, the Gateway Process goes like this:

• Induced state of calm

• Blood pressure lowers

• Circulatory system, skeleton and other organ systems begin to vibrate at 7 – 7.5 cycles per second

• Increased resonance is achieved

• The resulting sound waves matches the electrostatic field of the earth

• The body and earth and other similarly tuned minds become a single energy continuum.

We’ve gotten slightly ahead of ourselves here though. Back to the drawing board.

Image: kovacevicmiro via Getty Images

A psycho-quantum level deeper

Wayne then turns to the very nature of matter and energy. More materially (or less if you will), solid matter in the strict construction of the term, he explains, doesn’t exist. The atomic structure is composed of oscillating energy grids surrounded by other oscillating energy grids at tremendous speeds. These oscillation rates vary—the nucleus of an atom vibrates at 10 to the power of 22, a molecule vibrates at 10 to the power of 9, a human cell vibrates at 10 to the power of 3. The point is that the entire universe is one complex system of energy fields. States of matter in this conception then are merely variations in the state of energy.

The result of all these moving energies, bouncing off of energy at rest, projects a 3D mode, a pattern, called a hologram, A.K.A our reality as we experience it. It's best to think of it as a 3D photograph. There's a whole rabbit hole to go down here. Suffice it to say, the hologram that is our experience is incredibly good at depicting and recording all the various energies bouncing around creating matter. So good, in fact, that we buy into it hook, line, and sinker, going so far as to call it our "life."

Consciousness then can be envisaged as a 3D grid system superimposed over all energy patterns, Wayne writes. Using mathematics, each plane of the grid system can then reduce the data to a 2D form. Our binary (go/no go) minds can then process the data and compare it to other historical data saved in our memory. Our reality is then formed by comparisons. The right hemisphere of the brain acts as the primary matrix or receptor for this holographic input. The left hemisphere then compares it to other data, reducing it to its 2D form.

In keeping with our species' commitment to exceptionalism, as far as we know humans are uniquely capable of achieving this level of consciousness. Simply, humans not only know, but we know that we know. This bestows upon us the ability to duplicate aspects of our own hologram, project them out, perceive that projection, run it through a comparison with our own memory of the hologram, measure the differences using 3D geometry, then run it through our binary system to yield verbal cognition of the self.

Screengrab: CIA

The click-out phase

Wayne then shows his cards as a true punisher, issuing, "Up to this point our discussion of the Gateway process has been relatively simple and easy to follow. Now the fun begins." Shots fired, Wayne. What he's preparing the commander reading this heady report for is the reveal—how we can use the Gateway to transcend the dimension of spacetime.

Time is a measurement of energy or force in motion; it is a measurement of change. This is really important. For energy to be classified as in motion, it must be confined within a vibratory pattern that can contain its motion, keeping it still. Energy not contained like this is boundary-less, and moves without limit or dimension, to infinity. This disqualifies boundary-less energy from the dimension of time because it has no rate of change. Energy in infinity, also called "the absolute state," is completely at rest because nothing is accelerating or decelerating it—again, no change. It therefore does not contribute to our hologram, our physical experience. We cannot perceive it.

Now back to frequencies. Wave oscillation occurs because a wave is bouncing between two rigid points of rest. It's like a game of electromagnetic hot potato (the potato being the wave and the participants' hands being the boundaries of the wave). Without these limits, there would be no oscillation. When a wave hits one of those points of rest, just for a very brief instant, it "clicks out" of spacetime and joins infinity. For this to occur, the speed of the oscillation has to drop below 10 the power of -33 centimeters per second. For a moment, the wave enters into a new world. The potato simply disappears into a dimension we cannot perceive.

Theoretically speaking, if the human consciousness wave pattern reaches a high enough frequency, the “click-outs” can reach continuity. Put another way, if the frequency of human consciousness can dip below 10 to the power of 33 centimeters per second but above a state of total rest, it can transcend spacetime. The Gateway experience and associated Hemi-Sync technique is designed for humans to achieve this state and establish a coherent pattern of perception in the newly realized dimensions.

Image: Spectral-Design via Getty Images

Passport to the hologram

In theory, we can achieve the above at any time. The entire process though is helped along if we can separate the consciousness from our body. It’s like an existential running head start where the click-out of a consciousness already separated from its body starts much closer to, and has more time to dialogue with, other dimensions.

This is where things get a little slippery; hold on as best you can. The universe is in on the whole hologram thing, too, Wayne writes. This super hologram is called a "torus" because it takes the shape of a fuck-off massive self-contained spiral. Like this:

Give yourself a moment to let the above motion sink in…

This pattern of the universe conspicuously mirrors the patterns of electrons around the nucleus of an atom. Galaxies north of our own are moving away from us faster than the galaxies to the south; galaxies to the east and west of us are more distant. The energy that produced the matter that makes up the universe we presently enjoy, will turn back in on itself eventually. Its trajectory is ovoid, also known as the cosmic egg. As it curls back on itself it enters a black hole, goes through a densely packed energy nucleus then gets spat out the other side of a white hole and begins the process again. Springtime in the cosmos, baby!

Screengrab: CIA

The entire universe hologram—the torus—represents all the phases of time: the past, present, and future. The takeaway is that human consciousness brought to a sufficiently altered (focused) state could obtain information about the past, present, and future, since they all live in the universal hologram simultaneously. Wayne reasons that our all-reaching consciousness eventually participates in an all-knowing infinite continuum. Long after we depart the space-time dimension and the hologram each one of us perceives is snuffed out, our consciousness continues. Reassuring in a way.

And that is the context in which the Gateway Experience sits.

[Deep breaths.]

THE TECHNIQUE

The following is an outline of the key steps to reach focus levels necessary to defy the spacetime dimension. This is an involved and lengthy process best attempted in controlled settings. If you’re in a rush, you can apparently listen to enough Monroe Institute Gateway Tapes in 7 days to get there.

The Energy Conversion Box: The Gateway Process begins by teaching the subject to isolate any extraneous concerns using a visualization process called “the energy conversion box.”

Resonant Humming: The individual is introduced to resonant humming. Through the utterance of a protracted single tone, alongside a chorus on the tapes, the mind and body achieve a state of resonance.

The Gateway Affirmation: The participant is exposed to something close to a mantra called The Gateway Affirmation . They must repeat to themselves variations of, “I am merely a physical body and deeply desire to expand my consciousness.”

Hemi-Sync: The individual is finally exposed to the Hemi-Sync sound frequencies, and encouraged to develop a relationship with the feelings that emerge.

Additional Noise: Physical relaxation techniques are practiced while the Hemi-Sync frequencies are expanded to include “pink and white” noise. This puts the body in a state of virtual sleep, while calming the left hemisphere and raising the attentiveness of the right hemisphere.

The Energy Balloon: The individual is then encouraged to visualize the creation of an “energy balloon” beginning at the top of the head, extending down in all directions to the feet then back up again. There are a few reasons for this, the main one being that this balloon will provide protection against conscious entities possessing lower energy levels that he or she may encounter when in the out-of-body state.

Focus 12: The practitioner can consistently achieve sufficient expanded awareness to begin interacting with dimensions beyond their physical reality. To achieve this state requires conscious efforts and more “pink and white noise” from the sound stream.

Tools: Once Focus 12 is achieved, the subject can then employ a series of tools to obtain feedback from alternative dimensions.

Problem Solving: The individual identifies fundamental problems, fills their expanded awareness with them, and then projects them out into the universe. These can include personal difficulties, as well as technical or practical problems.

Patterning: Consciousness is used to achieve desired objectives in the physical, emotional, or intellectual sphere.

Color Breathing: A healing technique that revitalizes the body’s energy flows by imagining colors in a particularly vivid manner.

Energy Bar Tool: This technique involves imagining a small intensely pulsating dot of light that the participant charges up. He or she then uses the sparkling, vibrating cylinder of energy (formerly known as the dot) to channel forces from the universe to heal and revitalize the body.

Remote Viewing: A follow-on technique of the Energy Bar Tool where the dot is turned into a whirling vortex through which the individual sends their imagination in search of illuminating insights.

Living Body Map: A more organized use of the energy bar in which streams of different colors flow from the dot on to correspondingly-colored bodily systems.

Seven days of training have now occurred. Approximately 5 percent of participants get to this next level, according to the report.

Focus 15 – Travel Into the Past: Additional sound on the Hemi-Sync tapes includes more of the same, plus some subliminal suggestions to further expand the consciousness. The instructions are highly symbolic: time is a huge wheel, in which different spokes give access to the participant’s past.

Focus 21 – The Future: This is the last and most advanced state. Like Focus 15, this is a movement out of spacetime into the future.

Out-of-Body Movement: Only one tape of the many is devoted to out-of-body movement. This tape is devoted to facilitating out-of-body state when the participant’s brain wave patterns and energy levels reach harmony with the surrounding electromagnetic environment. According to Bob Monroe, the participant has to be exposed to Beta signals of around 2877.3 cycles per second.

CONCLUSIONS

Wayne expresses concern about the fidelity of information brought back from out-of-body states using the Gateway technique. Practical applications are of particular concern because of the potential for “information distortion.”

The Monroe Institute also ran into a bunch of issues in which they had individuals travel from the West to the East Coast of the U.S. to read a series of numbers off of a computer screen. They never got them exactly right. Wayne chalks this up to the trouble of differentiating between physical entities and extra-time-space dimensions when in the out-of-body state.

Wayne swings back to support mode though, lending credence to the physics foundation of the report. He cites multiple belief systems that have established identical findings. These include the Tibetan Shoug, the Hindu heaven of Indra, the Hebrew mystical philosophy, and the Christian concept of the Trinity. Here he seems more interested in hammering home the theoretical underpinnings that make The Gateway Experience possible, rather than the practical possibilities promised by The Gateway Tapes.

Possibly with his CIA top brass audience in mind, Wayne then gives an A-type nod to The Gateway Experience for providing a faster, more efficient, less subservient, energy-saving route to expanded consciousness. This finishes with a series of recommendations to the CIA for how to exploit Gateway’s potential for national defense purposes.

Screengrab: CIA

The missing page

One curious feature of The Gateway Report is that it seems to be missing page 25. It’s a real cliffhanger too. The bottom of page 24 reads “And, the eternal thought or concept of self which results from this self-consciousness serves the,” The report picks back up on page 26 and 3 sections later as if Wayne hadn’t just revealed the very secret of existence.

The gap has not gone unnoticed. There's a Change.org petition requesting its release. Multiple Freedom of Information Act requests have demanded the same. In all cases, the CIA has said they never had the page to begin with. Here’s a 2019 response from Mark Lilly, the CIA’s Information and Privacy Coordinator, to one Bailey Stoner regarding these records:

Screengrab: CIA via Muckrock

One theory goes that that rascal Wayne M.-fricking-McDonnell left the page out on purpose. The theory contends that it was a litmus test—if anyone truly defies time-space dimensions, they’ll certainly be able to locate page 25.

[Cosmic shrug.]

Thobey Campion is the former Publisher of Motherboard. You can subscribe to his Substack here.

How to Escape the Confines of Time and Space According to the CIA syndicated from https://triviaqaweb.wordpress.com/feed/

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aceadmiral · 4 years ago

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So, I have a lot of feelings about @fuckyeahasexual‘s tweet storm yesterday about tumblr aces, but the only one I think it might be constructive to talk about is that it does exactly what it purports to be against, and that activates that bone-deep, world-weary sadness that has ever-more frequently become my companion.

I think it’s a mistake not to recognize the diversity of tumblr aces and instead portray them (us?) as a unified, cohesive community. I know it’s a mistake to act like there is no intra-community tension or aggression on tumblr.

Aces on tumblr came from all sorts of places with all sorts of goals and hopes. Some were excited by a new energy, and some were simply along for the ride from LJ or Twitter or YouTube. Some were already here when they first heard about asexuality. Some wanted to think deeply about the philosophical implications of the paths they were forging in living their lives and some just wanted to reblog some cute pride graphics and affirmations. Some were raring to get out there and set the haters straight and some literally just wanted to watch Doctor Who and drink tea and got caught up in it. Some wanted to make sideblogs completely drenched in purple-white-gray-black and some wanted literally nothing to do with the others. Some had grand aspirations with huge follower counts and some just wanted to live peacefully with their 10 friends.

I agree that people don’t have “citizenship” on a platform, and as someone who has been on this platform for nine years, trying to define what qualities a “tumblr ace” possesses at this point can only either be exclusionary or meaningless.

The asexual community--on AVEN, Facebook, Tumblr, Twitter, Instagram, Pillowfort, Imzy, Blogger, Wordpress, Livejournal, Dreamwidth, YouTube, TikTok, Discord, Mastodon, Meetup.com, LinkedIn, wherever it could and can be found--is big and beautiful and beyond such stereotypical categorization. That we could have such a bounty, where one community is made up of so many smaller communities where there is space for everyone to find a niche is a blessing, and not one that was guaranteed to happen.

You can’t fight “erasure” of tumblr aces by simplifying us down to a single narrative and thereby erasing all of us that haven’t or don’t fit it. I’m not saying any of this to start a fight or solicit some sort of “apology.” I know there was no bad intention, and I know exactly how hard it is to bear up under the pressure of people’s dismissive one-liners. I do think we need to be careful with language, though, especially within the community, and when I can’t slot myself or any of the many, many aces I have known on tumblr into the picture drawn in the thread, well, honestly? It’s just another tally to add to the list, and that makes me sad.

#Sorry to bring this to you if you hadn't seen it #but I feel like the only place I could make this criticism was on tumblr #not that I haven't been analyzed as outsider-interloper before #and it likely won't be the last #P.S. for those who don't know who I am #I have been doomed to criticize the community out of love for the past decade in vain futility #And to carry the Sadness by so doing #(not by a vengeful spirit or anything just by my difficult personality lol)#asexuality #community

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cardandpixel · 4 years ago

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9 Board Game YouTubers I Follow & Why (plus a few others)

In the literal dim and distant past when I started boardgaming (honestly, the biggest threat was tallow wax on your board), the internet was still accessed by whatever IP address you could remember off the top of your head (there’s no place like 127.0.0.1 as they sayI) - and the only TikTok was the clock ticking, waiting for half of Louise Nurding’s left leg to download only to realise it was Anne Widdecombe and you’d hit the wrong link on a BB. Boardgames had some quiet and shady corners of the internet, in those same Bulletin Boards, there was one for HeroQuest and Space Crusade when they came out. But sadly, if you wanted to see a boardgame being played or learn the rules, you either had to go round to your friend Tim’s house where he had a new chits-for-days wargame going, or sit down and actually read the rulebook yourself. As a result, I bought some interesting games in my time, including a game called Operation Overlord - a mighty chit-tastic WW2 N African campaign monster that I bought in desperation from the Games Workshop in Manchester on the first morning that it opened in 1979 (?) as we were so far back in the queue that there wasn’t a space marine to be had for miles. But now, we have a plethora of kindly folk available on our blistering shiny Windows NT 486sx machines to inform and delight us in full 8-bit glory. Everything from reviews, buying guides, rules tutorials and even painting & crafting guides, we can be bathing in just about whatever aspect of board or wargaming we so desire in an effort to stave off the clattering realisation that it’s been over 3 months since we spent any quality time with another breathing soul outside our houses. The question gets frequently asked on boardgame FaceAche forums “What YouTube channels are worth my time and why?” so in an effort to throw my own towel into that controversial ring, here’s my pick of probably 9ish, maybe more by the end, but let’s start with 9 in no particular order..... 1) 3 MINUTE BOARDGAMES

One of the first board games ‘er across the table (TM) and I bought together was a copy of Gloom from a little games and comic shop halfway round the world in Hamilton NZ, Mark 1 Comics. As we were achingly close to moving to NZ a few years ago, we’ve kept up with many aspects of what might have been our life over there, so it was a delight to discover Jarrod (and now Stephanie) on YouTube, a friendly and familiar accent reviewing board games. But it’s not just the NZ vibe that I love, Jarrod does a great job of cutting thru the hyperbole and bloat often associated with trying to keep YouTube vids ‘long for the algorithm’ (ugh) and just gives very pragmatic reasons for a game either joining or leaving his collection. He has a great approach, and it’s nice to see him finally on camera instead of the disembodied voice. Great reviewer, and Stephanie is utterly hilarious. 2) THE BROTHERS MURPH

Mike & Nick are two of the most engaging brothers on YouTube let alone just in the boardgaming community. Their series on thrift shop finds has dredged up some hilarious and often tragic specimens from the grand days of Palitoy, MB and Parker Games. They are also masters at ‘speed reviewing’ often piling reviews of 50 or 60 games into the same number of minutes. I think I favour the ‘don’t outstay your welcome’ approach to YouTube in general, and the Brothers Murph are at great ease with this philosophy and yet they take on simple party games thru to the heaviest euros with the same distillation equipment, and yet their reviews are never trivial or throw away. We had the chance to chat to Nick at Airecon this year and he was a lovely guy, slightly blown away by the fact that people liked his channel. He’s also an awesome artist too.

3) ACTUALOL

There are many reviewers on the web who have cost me a fair amount of money, the worst being Zee Garcia, however, a close second is Jon Purkiss aka Actualol. Jon has a terrifying gift for finding games, and especially ridiculously affordable games, that I buy on spec and then end up absolutely loving. Jon has a light and breezy style which is instantly engaging - I also really want his comfy chair (surely in exchange for a nice review on here Jon???). His videos are tidy and concise and yet still convey a deep enthusiasm and joy for games. His reviews very clearly portray what the setting of the game is and what you’ll be doing, without getting embroilled in the rules. He always has great footage of the game on the table (please reviewers - look at the ratio of your face to the game you’re talking about - less than 10% game and i’m walkin’) and often favours the less pricey end of the market which suits me fine. Brilliant games I love thanks to Jon include: Second Chance, Magic Maze and Ninja Academy

4) OUR FAMILY PLAYS GAMES

There’s not much to be said about Mik & Starla Fitch that cannot be gained from watching a mere 3-4 minutes of their channel. For sheer exuberance aimed squarely at a love for bringing families together via our glorious hobby, you cannot top these guys. If you are ever - EVER - feeling slightly lacklustre about gaming or losing your mojo for whatever reason - heck if you are just feeling slightly down, treat yourself to 10 minutes in the company of these two excellent human beings. Their reviews and playthru’s have all the humanity you need in a game and after five minutes you are thinking “Is the US too far to go just for a gaming evening?” We’d both utterly love to sit across the table from these lovely people and just play, and I can’t say that about every reviewer, I’ll be honest. Their reviews are often centred around unloved classics (watch their vid dedicated to why they love Catan as an example - you’ll be clicking Buy Now before your know it) and also some great quirky unknowns that I’m trying to hunt down even now. They’ve just had a brilliant couple of boosts from both a spot of Good Morning America recently, and becoming reviewers for the mighty Dice Tower. I’m immensely grateful for a tweet by Rodney Smith for pointing me in their direction, my social media is a much brighter place with the Fitch family in it.

5) RAHDO RUNS THROUGH

“Heeeeey Everybody”. One of the first board game reviewers I ever caught on YouTube was the inimitable Richard Ham aka Rahdo. And I’m so glad I did. I would genuinely never sit down and try and learn a game from one of Rahdo’s playthrus, they are what I imagine being in a wind tunnel full of 50 tonnes of feathers is like. BUT and this is crucial - if I want an idea of what a game is going to feel like to play, there is no finer deliverer of the remote game experience than Mr Richard Ham. His unique ability to explain how a game is going to work, turn by turn; the decisions you will make; the things you’ll have to consider; the short and long term goals; are all brilliantly covered in one of Rahdo’s videos. His ability to make different choices for his ‘ghost partner’ Jen (who does exist in real life, we have bought jewelry off her, she’s lovely) also adds a real dynamism to the games, showcasing the flexibility in a design for different play strategies. Rahdo tends towards 2 player games and usually at the heavier end of the scale, but if there’s a game you are thinking of buying, check Mr Ham out first!

6) WATCH IT PLAYED

It’s often been said that Canadians are some of the politest folk on the planet, but when it comes to ranking Canadians, well, I’m sure they’d be too humble to rank each other so I’ll have to. Rodney Smith is the loveliest man in the world. There, end of article. But it’s true. We’ve been watching Rodney since we first got confused about the rules for Mice & Mystics (which we still got wrong but that wasn’t Rodney’s fault) and his ever chirpy, ever positive approach to his rules rundowns is utterly remarkable and frankly, enviable. And it’s his attention to detail and clarity for explaining rules that have rightly made Rodney one of the most important resources in the gaming hobby. If you have ever struggled over a rulebook and haven’t raced to Watch It Played, I will guarantee you will have spent far longer on that rulebook and lost way more hair than you ever needed to. We had the great honour of playing Rajas of the Ganges with Rodney at Airecon in 2019, and I mugged up on the rules sooo much. Regular imbibers of this rag will know my sloth for reading rulebooks is legendary but fortunately ‘er across the table (TM) loves them. But, for the 3 days running up to our trip to Harrogate, I did nothing but read that rulebook - this was THE Rodney Smith, you can’t get a rule wrong with Rodney. But of course, nerves kicked in and I could barely remember the rules of Snap, but the nicest man in the world could not have been nicer. Really, quantum mechanics has proved it. He was just the same man off the computer telly. Funny, engaging, warm and happy to chat as well as play (which I was also really nervous about doing!), if you don’t watch Rodney, are you really internetting?

7) TABLETOP MINIONS

“Pachow” From boardgames to wargames. As well as my slight addiction to cardboard, my other opiate overlord is 28mm plastic miniatures. Specifically those involved in tabletop skirmish games like Malifaux, 7TV, Fallout Wasteland Warfare, GuildBall and a smattering of others. Though recently more focused on the frankly insane amount of content being released by Games Workshop, Tabletop Minions is presented by the splendid Uncle Atom. (In fact, I identify his content so much as Uncle Atom’s stuff that I honestly had to double check the name of the channel for this article!). My plastic habit uncle (sounds so wrong, but so true) has possibly the gentlest delivery of anyone on the internet. It’s not so much content, as therapy. I know the net is awash with AMSR channels at the mo, but if you don’t want to listen to some overmonetized southern californian with some bubble wrap and a large capsule condenser mic, just hop over to TTM and listen to the Uncle for 5 minutes. He’s like a soothing bubble bath of content about painting figures, philosophy of the hobby, general art & design principles, and great life advice. He also wears a fez.

8) GIRL PAINTING

“Hello Tchoobies!” I painted my first 28mm figure when i was about 12ish - it was, ironically, a space marine of some sort - the old clunky Ral Partha ones. It looked terrible, but each model got a bit better till I stopped for some reason a few years later. When I got into Malifaux a few years ago (ie decades, several of them, later), I knew I was going to have to get back into painting; heaps of grey plastic does not a skirmish game make. (Little did I know I would have to revisit my microscopy days either when assembling damn Bayou Gremlins!) Two channels were recommended to me, the Esoteric Order of Gamers (more later) and Girl Painting. EOG put me on the path to believing I could paint again, but Alexandra at Girl Painting actually made me believe I could learn to do it well. GP’s approach to painting figures, terrain and vehicles is based on solid art theory. Her explanation of colour relationships and the colour wheel is something I can quote to this day. All of the techniques that I lean on so heavily in day to day painting both for table and display I learnt from Girl Painting. Correct use of washes, wet blending, non-metallic metals, shading, drybrushing, highlighting, model reading, all of it from studying intently, often with a brush actually in my hand while watching the channel. I cannot recommend GP enough if you want to put paint to plastic. Whatever your ability, you will learn something from this hidden gem of a channel.

9) ESOTERIC ORDER OF GAMERS

Another dang fine antipodean and another slightly unusual channel. I have a terrible, terrible memory when it comes to rules. In our early days, we also had a a lot of games with seemingly very over-bloated rulebooks - FFG games basically. I suddenly realised what I wanted was to lift the lid of a box and find in the lid, a summary of the important stuff i needed to remember about the game. Apparently I was not the only one. In 2013 a chap known as Universal Head started publishing an amazing series of rules summaries which condensed down some of the bloatiest rulesbooks down to often one or 2 pages of A4. It was a (pardon the pun) gamechanger for me. I can’t count the number of games in our collection that have a friendly sheet of A4 now as the first thing you see when you open the box. They are brilliant. And he’s still doing it to this day. I would argue that the more useful leg to his activities is the website rather than YouTube channel, but his channel does have the aforementioned brilliant figure painting tutorials, unboxing videos and some crafting stuff. The website is definitely the place for the rules summaries and also a fantastic resource for build-it-yourself foamcore box inserts. Though Folded Space have now made box inserts pretty affordable, there’s still no feeling like the satisfaction of building your own, and I would argue that some of EoG’s designs actually make more sense than some of the Folded Space ones anyway. AND THE OTHER ONES (Who probably don’t really need the exposure, but hey, only 11 people probably read this so......) Why aren’t these on the list above? Just because I wanted to highlight some of the more marginal channels above or more specialist rather than the pure reviewers. SHUT UP & SIT DOWN Possibly my favourite channel on YouTube, whose name sounds more like a menacing Yorkshire greeting than a boardgame channel. SU&SD seem to be a real Marmite issue on the board game communities. And I genuinely don’t understand it. Yes, their reviews are often really funny but honestly, if that’s all you take away then you are missing some amazingly detailed and thought provoking work. Quinns and crew’s reviews are some of the most measured and balanced reviews in the gameyverse. Their reasoning for the conclusions they come to are incredibly well thought through and often very surprising based on the tone of the rest of the review. They have steered me to some games I would never have looked twice at and steered me away from some very shiny games that I might have blown a lot of money on otherwise. Flagposting great alternatives is also a signature of their reviews, and that again has often lead me to some fantastic games. We don’t always agree (their recent review of 10 Oink Games was savage imho) but we always disagree for the right reasons. Again, I would argue their website is actually a better overall resource, especially their podcasts which are superb, but all their content is fantastic.

in a highly similar vein I would add NO PUN INCLUDED. Efka & Elaine produce some of the most thoughtful and intelligent boardgame review content today, and often for some of the deepest and most complex games. The joy of boardgaming is that it is highly subjective and there are lots of times when NPI like/dislike a game that I do/don’t, but they are engaging and warm enough as presenters to hit you with a gentle subtext that says “It’s ok - I know we like this game, we get that you don’t, it doesn’t make any of us bad people, just people y’know, have a sandwich with us” Efka criticising a game reminds me of when Dennis Healey once described an argument with Geoffrey Howe as being ‘savaged by a dead sheep’, though not in the cynical manner of the original. The criticism is loaded with that crucial dose of ‘hear me out’ that is sadly lacking in 90% of all other reviewers out there. Efka & Elaine are no GoggleBox reviewers, they are the real deal - they genuinely understand how games work and why. The sheer moral turmoil that Efka expressed over the cultural issues in Rising Sun was some of the most thoughtful YouTube content I have ever seen. I just wanted to do a little shout out to Johannes & Sunniva at BOARD GAMING RAMBLINGS - I don’t have as much to say as they are relatively new on my radar, but I have really enjoyed their content so far and find them to be like one of those adorable gaming couples that you might see every once in a while at your gaming group and have a blast with, and then not see for months and go “Awh - I really miss Johannes & Sunniva - where’d they go?” that feeling, you know the one. Adorable, with a hint of the esoteric. Also, a quick but important mention to the other titan of boardgame rules explanation that is Paul Grogan of GAMING RULES!. Like Rodney Smith, Paul is meticulous about rules explanation and is really clear and simple to follow, even for very heavy games, which Paul tends to do more of than Rodney, which is probably why I end up watching Paul slightly less, but certainly not for any less quality. Paul has such a reputation in the industry that he now works closely with many designers and publishers to help craft the best rulebooks around as a consultant. So that’s it - congrats for making it through folks. Didn’t think it was going to run this long, but turns out.... I quite like a lot of the YouTubers I watch - who knew? Until next time... happy gaming y’all.

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living-with-abhi · 4 years ago

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9 Fitness Trends to look in 2021 !!!

https://www.livingwithabhi.com/post/9-fitness-trends-to-look-for-in-2021

While the COVID-19 pandemic has forced numerous changes to how the fitness industry does business, it is best to think of this disruption as a catalyst for changing how we engage our customers by creating new ways to deliver fitness solutions. As former Congressman and Mayor of Chicago Rahm Emanuel once said, “Never let a serious crisis go to waste. And what I mean by that is that it’s an opportunity to do things you think you could not do before.”

Health and exercise professionals have applied this mindset and responded to mandated facility closures by finding new ways to deliver workout solutions via video streaming services as well as making use of outdoor spaces that allow for proper social distancing. The question becomes: Are these adaptations merely a stopgap solution for dealing with the pandemic or will they become a part of the fitness landscape for the foreseeable future? And importantly: How will these changes affect the ability of health and exercise professionals to earn a living in the coming year?

While it is not possible to predict the future with any certainty, this attempt to see how we’ll be doing fitness in the coming year is based on conversations with colleagues who work for equipment manufacturers, have positions in health club operations or own fitness studios, both in the United States and all over the world. To help you plan for your business in the coming year, each prediction is also accompanied by what it means for health and exercise professionals and how it might affect your ability to conduct your business in the coming year.

1. Streaming services that deliver workouts to any screen connected to the internet have become extremely popular and will remain so for the foreseeable future. The variety of workouts combined with the chat features that allow participants to engage with the instructors and each other really does create the studio experience from the comfort of home. According to Jessica Pohl Sinnarajah, a cycling instructor in Buffalo, N.Y., “The social online presence created by the streaming platforms help create a feeling of community, even while you’re working out alone. There is a sense of accomplishment when posting about workout achieving that also helps to build accountability to others who work out on the platform.” In 2021, class size restrictions will lead many facilities to offer hybrid services of streaming workouts directly from their studios. Thanks to technology, many facilities will create their own streaming services that will allow some members to participate live in the studio while others will be sweating from home. Fitness facilities that have not already done so will need to identify virtual solutions to deliver group workouts, which can help ensure retention of existing members while providing new opportunities to engage with coaches from the facility.

2. Group fitness classes are going green. Governments have attempted to limit the spread of the virus through shelter-in-place orders and by restricting business operations; in many locations, fitness facilities are allowed to operate but only by offering outdoor workouts. Health clubs and studios in warm-weather locations such as Southern California, Arizona, and Florida have responded by moving equipment and classes outdoors. Partly in response to the business closures that restrict popular leisure activities such as going to the movies or watching professional sports, many people are rediscovering the benefits of accessible activities such as walking and are making use of outdoor recreation spaces such as parks and hiking trails. In addition, activities such as cycling, roller skating, and inline skating are seeing a resurgence in popularity. “Outdoor classes that include the whole family have become a popular option for our members, says Christy Giroux, a personal trainer in Gaithersburg, Md., and co-owner of Prime Fitness. “In addition, we have seen many of our neighbors at our local parks because you can be active while remaining socially distant.” People seeking new ways to be active outdoors create new opportunities for health and exercise professionals to help clients get in shape so they can enjoy those activities to the fullest extent possible.

3. In response to business closures and restrictions on large groups, many consumers have been buying up all available fitness equipment to stock up their garage gyms. It’s one thing to buy exercise equipment for the home, it’s another to learn how to use it correctly. The explosive popularity of garage gyms should create a number of new opportunities for health and exercise professionals who specialize in in-home workouts to deliver their services to a whole new clientele.

4.As mentioned above, due to a variety of reasons, including evidence suggesting a link between obesity and COVID-19 complications, it appears as if many individuals have become more physically active and have started to exercise for the purpose of improving health. According to the results of a United kingdom based study, the pandemic may be initiating a new interest in physical activity and exercise among older adults who are at greater risk of complications from the virus. As this recent CERTIFIED article on exercise and the immune system points out, it’s well established that regular exercise combined with other healthy lifestyle habits can strengthen the immune system. As new fitness consumers enter the market, it will create new opportunities for health and exercise professionals to design exercise programs to reduce risk factors and improve overall health.

5. On that note, in 2021 social media will continue to be the primary way that many individuals search for and consume fitness information. As more consumers enter the fitness market, many turn to popular social media platforms to look for guidance on how to start an exercise program. Health and exercise professionals that have a strong social media presence and know-how to leverage platforms such as Facebook, Instagram, YouTube, or TikTok to engage potential clients will have a distinct advantage for attracting this new business. If you’re a health and exercise professional who wants to develop a business that can deliver online workouts, now is the time to master the power of social media.

6. Due to its ability to deliver results in a short amount of time, high-intensity interval training (HIIT) will continue to be a popular mode of exercise in 2021. The key difference is that as long-time fitness consumers become another year older, these workouts will need to be modified for participants of all ages. Keep in mind that many older fitness consumers have been exercising for most of their lives so they are more likely to do a HIIT workout than chair aerobics. In addition to benefits such as improving aerobic capacity, elevating the hormones that help promote muscle growth, and managing healthy body weight, research suggests that HIIT elevates BDNF, a protein that stimulates the growth of new brain cells. This means that older adults who want to reduce the risk of dementia or Alzheimer’s should consider adding one or two HIIT workouts per week to their exercise program. In response to the changing demographic of fitness consumers, Tricia Murphy Madden, the IDEA 2020 Fitness Business Leader of the Year, created Your Body 2.0, a group fitness program based on a high-intensity exercise that is designed specifically for the over-40 body. Her program is just one example of how health and exercise professionals can address the needs of the older, extremely fit, consumer by delivering workouts that are high intensity yet able to be performed by participants of all ages.

6. Partly due to an aging population that is remaining extremely active both in and out of the gym, in 2021 post-workout recovery protocols will remain extremely popular. Body-weight workouts that enhance mobility, the use of percussion guns and foam rollers for myofascial release, and compression clothing are all useful approaches for enhancing recovery from exercise and will only gain popularity in the coming year. There will also be an increased emphasis on the health benefits of sleep, in part because of its positive effects on the immune system. From bedsheets that can help retain infrared heat to smart mattresses that can automatically adjust the temperature while monitoring biometric data such as heart rate variability, a number of products are being introduced with the promise of helping improve health through sleep. To meet this need, health and exercise professionals should brush up on their knowledge of recovery techniques so they can provide solutions to ensure that clients experience results from their workouts.

8. Because it can help reduce overall stress levels while supporting a positive mindset, meditation and mindfulness will become more popular in mainstream fitness over the coming year. For example, Rob Kram, the director of content and programming at St. James, a health club outside of Washington, D.C., indicated that his facility is planning on meditation becoming a popular option for members in the coming year. When military special operations teams such as the Navy SEALs start mindful practices like meditation to achieve optimal teamwork in a high-stress environment, you know it will only be a matter of time before that filters down to the mainstream fitness consumer. Consider meditation as an exercise for the brain and Understanding more about the benefits of Meditation along with how to practice, it could help health and exercise professionals become an important asset to their clients in 2021 and beyond.

9. One common theme that emerged from industry experts is that the past year has provided new opportunities for families to be more active together. In 2021, there will be growth in fitness programming for the entire family. Many youth sports have been affected by the pandemic, and parents have responded by including kids in recreational activities. Shana Verstegen, an ACE Certified Personal Trainer and TRX Master Trainer based in Madison, Wisc., says that she has seen an increase in families in parks playing old-fashioned games such as tag and flag football. “This creates an opportunity for a health and exercises professional to develop programming that is inclusive for the entire family,” explains Verstegen''.

How To Respond When A Crisis Becomes The New

Normal

Many businesses spent the first several weeks of the crisis reviewing continuity plans, establishing crisis command centers, and ensuring the safety and security of their workers. We thus would expect these businesses to be entering the “stabilize” wave of a three-wave crisis model (see “The three waves of a COVID-19 crisis response”), in which companies are learning to operate in “the new normal” yet are continuing to respond to immediate fires. Much of the focus in the stabilize wave is on implementing tactical steps to preserve business value, including liquidity analysis, operational scenario planning, and an assessment of the various government stimulus programs.

To help both manage the current situation and prepare for what happens in the coming weeks, it helps to break down crisis responses into six key areas, create separate plans and lines of responsibility for each, and empower decision-makers to act.

The six key areas:

Crisis management

Workforce

Supply chain

Tax and trade

Finance and liquidity

Strategy and brand

Many of the actions taken during the three waves overlap and evolve over time. For example, the crisis management team set up in the mobilize wave will continue to function as conditions stabilize because there are likely to be new crisis situations. There also will need to be a focus on financial concerns, tax, and supply chain operations across all three waves. Businesses with operations in different territories will find that their responses will change depending on the measures governments are taking to address the crisis. Some countries may begin to introduce stricter regulations on the movement just as others start to relax them.

As a result of the COVID-19 pandemic, the general public is developing a better understanding of the role that exercise plays in promoting optimal health. This will, in turn, create new consumers who will need the guidance of ACE Certified Personal Trainers, Health Coaches, and Group Fitness Instructors.

How fitness is delivered will continue to evolve throughout 2021, but what will not change is the fact that exercise can significantly enhance an individual’s quality of life. Yes, 2020 was a year of challenge and change, but health and exercise professionals who have stepped up to the challenge and embraced the changes will see tremendous growth opportunities in 2021 and beyond.

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#fitness #fitnesstrends #covid #COVID19 #lifestyleblog #lifestyleblogger #lifestylechange #lifestylechallenge #lifestyleinfluencer #youcan

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