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#and then i synthesize it all into my own work and modify it until it works for me
itstimeforstarwars · 6 months
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Sometimes I read a passage of my own work that is so clearly influenced by an author that I read in my childhood that I have to go "whoa there, KA Applegate, maybe chill a bit on the visceral descriptions" and like. I am only a cumulation of everyone I've ever known.
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sometimesrosy · 1 year
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Hey Rosy, I have an ethical question to make. I don’t really like AI generated images, I feel like it’s soulless and a plague in the bookstagram community, for example. I support artists and hate to see so many AI images being spread around with thousands of likes and comments saying “how you depicted xyz is exactly how I imagined it!” while some real artists don’t even get close to those numbers.
But, a few days ago, my boyfriend commented how it would be useful to him to use AI generated images for his DnD campaign, just to idealize the characters and settings better (but would obviously never profit from it). I immediately frowned, but I have to be honest and say that, due to that, I’ve been having the thought that maybe it isn’t so bad to use AI juuuust to create some images for my story characters as well, without ever publishing them anywhere, without ever calling it art. Maybe I’d even use celebrity pictures and modify them with AI to get them elf ears or something, maybe I’d mix a sky with three moons, maybe I wouldn’t even generate a full picture.
I am, to be honest, almost ashamed of having these thoughts when I was (still am) so vocal against AI generated images. What would be your take on this, especially considering you’re an artist yourself?
SUPER timely question. I gotta be honest I'm grappling with it myself.
I don't believe that AI is in inherently bad. I think it's a tool, although there are some unethical things about it.
First of all, it isn't artificial intelligence at all. It takes real creations or performances that are already out there and uses those to synthesize amalgamations. It's not that real people don't do that, being influenced by other artists, they do, but they also put themselves into it.
I have actually seen some really cool stuff that human artists have done using AI generation tools, creating a kind of slick glossy surreal world.
I think someday, AI generators are going to be used like photographic cameras are now. When photographs first came out painters were horrified. Technology taking over what had until then been sacrosanct. Photography didn't take over art. It became it's own art. Sometimes it was just used by the masses to take snapshots for their own personal benefit and some was used by artists to create stunning works of art. Yes?
The problem we're having here is that corporations seem to want to use AI to get rid of human artists, writers, performers, editors, etc. Artists are pains in the ass. Always having opinions, being troublesome and wanting to keep the profits.
It's frankly terrifying, as an artist and writer. Is my job at risk because my clients can just ask Chat GPT to write them a novel?
I have less of a problem with people trying to visualize their own characters in their own book or DnD campaign. That's akin to people taking snapshots of their kids birthday parties. You know? I've used it. Got some ideas for visuals for my alien spaceships... although I've also drawn my own stuff.
If we're talking about turning AI generated images into things to create a profit, I think then we start getting into shaky territory. Those long text AI things are writing novels, right? But they're not paying the fiction authors whose works they scraped to get that.
The Hollywood producers are trying to pay performers one time rates to film them so that they can then create AI performances based upon their performance to use in perpetuity.
Seeing people create AI art for their self published book covers is concerning. First of all, none of the artists whose works were scraped to get those generated images are paid. Most of them didn't agree to their work being used. I think that's copyright infringement. It's stealing.
Second of all, yeah, that's a lot of human artists who are losing work. Not that the self pubbed book covers done for cheap are all that genius anyway. They're a package for marketing, not works of art for the most part, although you can certainly hire an artist for a gorgeous artwork, which is more expensive. In fact, that may be why they want to do it themselves, because they can't find something in their price range that meets their standards.
Thirdly. Using AI generated art looks flashy and impressive, sure. But we're starting to recognize the look and frankly, the images are slippery and slick. They LOOK like AI. They look like the authors are using AI not human art. As we get more familiar with it, that's going to say it's own thing. And it's not professional.
IDK. I'm still struggling with the whole thing. Have I even said anything that makes sense here? I see multiple sides. Most worrisome is coming from corporations and big business. Hollywood. The publishing industry. Journalism.
Least concerning is private people playing with a new toy to make things more fun for their hobbies. I mean yeah sure, would it be better if you paid an artist to create your DnD character profiles or fanart or fantasy maps? Sure ABSOLUTELY. But were you going to do that? Is the AI art taking away from an artist you would have otherwise hired? Chances are it's not.
Like fanfic, you know? If you're going to do it for your own enjoyment that's fine. If you're going to try to make money off of someone else's intellectual property... that's an actual crime, isn't it?
This whole thing is CRAZY and the ideas around it are still developing. I'm open to keep having this discussion.
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taperwolf · 1 year
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I just realized I'm going to have difficulty finishing building my 3320-VCF once the last parts I ordered arrive on Monday: I am not going to have the right knobs.
The module I'm building has five potentiometers on it; each one needs a knob. Now, I have a lot of knobs for pots on hand — gathered over the last several years from assorted discount retailers and surplus depots — but there are three problems. The first is that the module front panel is pretty narrow — 6HP, which means 1.2"/3.05cm — so I need narrow knobs so as not to clash with each other or interfere with neighboring modules, and a lot of the knobs I have are just too wide.
The second problem is simply one of aesthetics — I'd really prefer, for coherence of use, to have the knobs be all of the same design, but be of three different colors: one color for the frequency cutoff and the frequency CV pots, a second for resonance and resonance CV, and a third for the input volume control.
With these two taken together, I do have a set of one pretty basic plastic knob design, in black but with highlights of three different colors — red, yellow, and orange. They wouldn't look spectacular, but they'd serve. But that brings us to my third problem: not all the pots on this module have the same shaft style, and these knobs are only compatible with some of them.
To explain, here's a photo of three example potentiometers, each with a different shaft style:
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On the right is the most basic of styles, a simple round shaft. This style can, however, come in different sizes, usually listed by diameter — this one's ¼"/6.35mm, but 6mm and ⅛"/3.18mm are also out there. In the middle is a style called either "flatted" or "D", for obvious descriptive reasons, and it also can come in any of the diameters. The one on the left is a split-shaft spline style, again descriptively; these tend only to come in 6mm shaft diameter.
Now, since the latter two fix the knob in place without any extra hardware (usually a set screw), and don't require the manufacturers using them to pay somebody to manually align and tighten their knobs, more of that type of pot and knob get made, so they're both cheaper and easier to get.
The knobs I was talking about just above are made to fit on 6mm split-shaft splined pots. Two of the pots on this module are of that style. But the other three — the three arriving Monday — are 6.35mm round shaft pots, and those knobs just will not fit. In fact, I have no knobs that both are narrow enough and will fit those pots.
The options seem to be buying new knobs, modifying something that I have — perhaps using a lathe to turn down some oversized ones? — or 3d printing a set. I did 3d print knobs for my little Gakken SX-150 synthesizer years ago; so I know what's involved in doing that, but I don't have my own 3d printer, so I'd need to borrow one from the Makerspace, and I can't get into there until Friday at the earliest.
Buying, unless the local electronics parts store has something suitable in stock, would be a matter of ordering from somewhere and waiting again; the closer the retailer is, the more expensive the knobs seem to be (a knob in the Davies 1900H style is 42¢ in single quantity from Tayda, 91¢ from Love My Pedals), and of course you pay for faster delivery — and "payday" isn't until the start of next month.
Then again, the module should work without the knobs. They definitely help to turn the pots, but they're not strictly necessary; it depends on how difficult the pots are to turn without them. So maybe I'm just dithering over nothing. I guess we'll see.
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jungkxook · 4 years
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—melodrama tour. (series masterlist)
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genre: ot7 x reader / punk band au / fluff / angst / smut 
summary: beyond the scene is a seven-member pop-punk band known for their most recent breakthrough success, taking the world by storm with their sold out melodrama tour. but, as rumour has it, the newly shining stars each seem to have their own melodramatic secret to go with them.
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INTRODUCING. . . 
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KIM SEOKJIN. 
↳ former lead vocalist. current band manager.
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❝ DIRTY LITTLE SECRET ❞
genre: kim seokjin x reader / smut 
summary: you swear your recent weekly hook ups with bad boy and lead singer, kim seokjin, is just that and nothing more — but you think getting pregnant might mean something else entirely.
↳ showtime
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MIN YOONGI.
↳ keyboards, synthesizers.
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❝ TONGUE TIED ❞
genre: min yoongi x popstar!reader / enemies-to-lovers au / fake-dating au / smut
summary: with the recent rumours circulating the newly famous beyond the scene and their keyboardist, a plan is devised to save yoongi’s reputation by having him pretend to be dating you, the innocent bubblegum-pop idol and his complete opposite. 
↳ showtime
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KIM NAMJOON.
↳ rhythm guitar.
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❝ IN TOO DEEP ❞
genre: kim namjoon x groupie!reader / smut
summary: known for sleeping your way to the top of the underground punk scene, namjoon shouldn’t think anything more of his “relationship” with you —but you make it hard to ignore that when he’s pretty sure you’re his muse.
↳ showtime
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JUNG HOSEOK.
↳ drums, percussion. 
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❝ BAD REPUTATION ❞
genre: jung hoseok x reporter!reader / enemies-to-lovers au / smut
summary: your first real break as a reporter, and you’re enlisted with the devastating task of babysitting interviewing the selfish and spoiled drummer of beyond the scene.
↳ showtime
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PARK JIMIN.
↳ lead vocals, guitar.
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❝ DAMNED IF I DO YA ❞
genre: park jimin x reader / enemies-to-lovers au / smut
summary: you’re confident you and your band will win the recent battle of the bands contest, until you realize you’re up against the popular group beyond the scene and their smug lead singer, park jimin.
↳ showtime
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KIM TAEHYUNG.
↳ bass guitar, vocals.
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❝ BACKSEAT SERENADE ❞
genre: kim taehyung x reader / smut
summary: falling in love with kim taehyung is wrong for a number of reasons — and, no, that’s not including the whole other issue that he’s also your brother’s best friend.
↳ showtime
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JEON JUNGKOOK.
↳ lead guitar, vocals.
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❝ MAKE IT RIGHT ❞
genre: jeon jungkook x reader / exes-to-lovers au / angst / smut
summary: you’re wholeheartedly, madly in love with jungkook and yet you shouldn’t be because it’s been almost a year since you broke up with him. worst part of it all is that you know he’s still in love with you too.
↳ showtime 
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all rights reserved to © jungkxook. I do not allow reposting, translating, or any sort of modifying and reuploading of my work.
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20 years a blogger
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It's been twenty years, to the day, since I published my first blog-post.
I'm a blogger.
Blogging - publicly breaking down the things that seem significant, then synthesizing them in longer pieces - is the defining activity of my days.
https://boingboing.net/2001/01/13/hey-mark-made-me-a.html
Over the years, I've been lauded, threatened, sued (more than once). I've met many people who read my work and have made connections with many more whose work  I wrote about. Combing through my old posts every morning is a journey through my intellectual development.
It's been almost exactly a year I left Boing Boing, after 19 years. It wasn't planned, and it wasn't fun, but it was definitely time. I still own a chunk of the business and wish them well. But after 19 years, it was time for a change.
A few weeks after I quit Boing Boing, I started a solo project. It's called Pluralistic: it's a blog that is published simultaneously on Twitter, Mastodon, Tumblr, a newsletter and the web. It's got no tracking or ads. Here's the very first edition:
https://pluralistic.net/2020/02/19/pluralist-19-feb-2020/
I don't often do "process posts" but this merits it. Here's how I built Pluralistic and here's how it works today, after nearly a year.
I get up at 5AM and make coffee. Then I sit down on the sofa and open a huge tab-group, and scroll through my RSS feeds using Newsblur.
I spend the next 1-2 hours winnowing through all the stuff that seems important. I have a chronic pain problem and I really shouldn't sit on the sofa for more than 10 minutes, so I use a timer and get up every 10 minutes and do one minute of physio.
After a couple hours, I'm left with 3-4 tabs that I want to write articles about that day. When I started writing Pluralistic, I had a text file on my desktop with some blank HTML I'd tinkered with to generate a layout; now I have an XML file (more on that later).
First I go through these tabs and think up metadata tags I want to use for each; I type these into the template using my text-editor (gedit), like this:
   <xtags>
process, blogging, pluralistic, recursion, navel-gazing
   </xtags>
Each post has its own little template. It needs an anchor tag (for this post, that's "hfbd"), a title ("20 years a blogger") and a slug ("Reflections on a lifetime of reflecting"). I fill these in for each post.
Then I come up with a graphic for each post: I've got a giant folder of public domain clip-art, and I'm good at using all the search tools for open-licensed art: the Library of Congress, Wikimedia, Creative Commons, Flickr Commons, and, ofc, Google Image Search.
I am neither an artist nor a shooper, but I've been editing clip art since I created pixel-art versions of the Frankie Goes to Hollywood glyphs using Bannermaker for the Apple //c in 1985 and printed them out on enough fan-fold paper to form a border around my bedroom.
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As I create the graphics, I pre-compose Creative Commons attribution strings to go in the post; there's two versions, one for the blog/newsletter and one for Mastodon/Twitter/Tumblr. I compose these manually.
Here's a recent one:
Blog/Newsletter:
(<i>Image: <a href="https://commons.wikimedia.org/wiki/File:QAnon_in_red_shirt_(48555421111).jpg">Marc Nozell</a>, <a href="https://creativecommons.org/licenses/by/2.0/deed.en">CC BY</a>, modified</i>)
Twitter/Masto/Tumblr:
Image: Marc Nozell (modified)
https://commons.wikimedia.org/wiki/File:QAnon_in_red_shirt_(48555421111).jpg
CC BY
https://creativecommons.org/licenses/by/2.0/deed.en
This is purely manual work, but I've been composing these CC attribution strings since CC launched in 2003, and they're just muscle-memory now. Reflex.
These attribution strings, as well as anything else I'll need to go from Twitter to the web (for example, the names of people whose Twitter handles I use in posts, or images I drop in, go into the text file). Here's how the post looks at this point in the composition.
<hr>
<a name="hfbd"></a>
<img src="https://craphound.com/images/20yrs.jpg">
<h1>20 years a blogger</h1><xtagline>Reflections on a lifetime of reflecting.</xtagline>
<img src="https://craphound.com/images/frnklogo.jpg">
See that <img> tag in there for frnklogo.jpg? I snuck that in while I was composing this in Twitter. When I locate an image on the web I want to use in a post, I save it to a dir on my desktop that syncs every 60 seconds to the /images/ dir on my webserver.
As I save it, I copy the filename to my clipboard, flip over to gedit, and type in the <img> tag, pasting the filename. I've typed <img src="https://craphound.com/images/ CTRL-V"> tens of thousands of times - muscle memory.
Once the thread is complete, I copy each tweet back into gedit, tabbing back and forth, replacing Twitter handles and hashtags with non-Twitter versions, changing the ALL CAPS EMPHASIS to the extra-character-consuming *asterisk-bracketed emphasis*.
My composition is greatly aided both 20 years' worth of mnemonic slurry of semi-remembered posts and the ability to search memex.craphound.com (the site where I've mirrored all my Boing Boing posts) easily.
A huge, searchable database of decades of thoughts really simplifies the process of synthesis.
Next I port the posts to other media. I copy the headline and paste it into a new Tumblr compose tab, then import the image and tag the post "pluralistic."
Then I paste the text of the post into Tumblr and manually select, cut, and re-paste every URL in the post (because Tumblr's automatic URL-to-clickable-link tool's been broken for 10+ months).
Next I past the whole post into a Mastodon compose field. Working by trial and error, I cut it down to <500 characters, breaking at a para-break and putting the rest on my clipboard. I post, reply, and add the next item in the thread until it's all done.
*Then* I hit publish on my Twitter thread. Composing in Twitter is the most unforgiving medium I've ever worked in. You have to keep each stanza below 280 chars. You can't save a thread as a draft, so as you edit it, you have to pray your browser doesn't crash.
And once you hit publish, you can't edit it. Forever. So you want to publish Twitter threads LAST, because the process of mirroring them to Tumblr and Mastodon reveals typos and mistakes (but there's no way to save the thread while you work!).
Now I create a draft Wordpress post on pluralistic.net, and create a custom slug for the page (today's is "two-decades"). Saving the draft generates the URL for the page, which I add to the XML file.
Once all the day's posts are done, I make sure to credit all my sources in another part of that master XML file, and then I flip to the command line and run a bunch of python scripts that do MAGIC: formatting the master file as a newsletter, a blog post, and a master thread.
Those python scripts saved my ASS. For the first two months of Pluralistic, i did all the reformatting by hand. It was a lot of search-replace (I used a checklist) and I ALWAYS screwed it up and had to debug, sometimes taking hours.
Then, out of the blue, a reader - Loren Kohnfelder - wrote to me to point out bugs in the site's RSS. He offered to help with text automation and we embarked on a month of intensive back-and-forth as he wrote a custom suite for me.
Those programs take my XML file and spit out all the files I need to publish my site, newsletter and master thread (which I pin to my profile). They've saved me more time than I can say. I probably couldn't kept this up without Loren's generous help (thank you, Loren!).
I open up the output from the scripts in gedit. I paste the blog post into the Wordpress draft and copy-paste the metadata tags into WP's "tags" field. I preview the post, tweak as necessary, and publish.
(And now I write this, I realize I forgot to mention that while I'm doing the graphics, I also create a square header image that makes a grid-collage out of the day's post images, using the Gimp's "alignment" tool)
(because I'm composing this in Twitter, it would be a LOT of work to insert that information further up in the post, where it would make sense to have it - see what I mean about an unforgiving medium?)
(While I'm on the subject: putting the "add tweet to thread" and "publish the whole thread" buttons next to each other is a cruel joke that has caused me to repeatedly publish before I was done, and deleting a thread after you publish it is a nightmare)
Now I paste the newsletter file into a new mail message, address it to my Mailman server, and create a custom subject for the day, send it, open the Mailman admin interface in a browser, and approve the message.
Now it's time to create that anthology post you can see pinned to my Mastodon and Twitter accounts. Loren's script uses a template to produce all the tweets for the day, but it's not easy to get that pre-written thread into Twitter and Mastodon.
Part of the problem is that each day's Twitter master thread has a tweet with a link to the day's Mastodon master thread ("Are you trying to wean yourself off Big Tech? Follow these threads on the #fediverse at @[email protected]. Here's today's edition: LINK").
So the first order of business is to create the Mastodon thread, pin it, copy the link to it, and paste it into the template for the Twitter thread, then create and pin the Twitter thread.
Now it's time to get ready for tomorrow. I open up the master XML template file and overwrite my daily working file with its contents. I edit the file's header with tomorrow's date, trim away any "Upcoming appearances" that have gone by, etc.
Then I compose tomorrow's retrospective links. I open tabs for this day a year ago, 5 years ago, 10 years ago, 15 years ago, and (now) 20 years ago:
http://memex.craphound.com/2020/01/14
http://memex.craphound.com/2016/01/14
http://memex.craphound.com/2011/01/14
http://memex.craphound.com/2006/01/14
http://memex.craphound.com/2001/01/14
I go through each day, and open anything I want to republish in its own tab, then open the OP link in the next tab (finding it in the @internetarchive if necessary). Then I copy my original headline and the link to the article into tomorrow's XML file, like so:
#10yrsago Disney World’s awful Tiki Room catches fire <a href="https://thedisneyblog.com/2011/01/12/fire-reported-at-magic-kingdom-tiki-room/">https://thedisneyblog.com/2011/01/12/fire-reported-at-magic-kingdom-tiki-room/</a>
And NOW my day is done.
So, why do I do all this?
First and foremost, I do it for ME. The memex I've created by thinking about and then describing every interesting thing I've encountered is hugely important for how I understand the world. It's the raw material of every novel, article, story and speech I write.
And I do it for the causes I believe in. There's stuff in this world I want to change for the better. Explaining what I think is wrong, and how it can be improved, is the best way I know for nudging it in a direction I want to see it move.
The more people I reach, the more it moves.
When I left Boing Boing, I lost access to a freestanding way of communicating. Though I had popular Twitter and Tumblr accounts, they are at the mercy of giant companies with itchy banhammers and arbitrary moderation policies.
I'd long been a fan of the POSSE - Post Own Site, Share Everywhere - ethic, the idea that your work lives on platforms you control, but that it travels to meet your readers wherever they are.
Pluralistic posts start out as Twitter threads because that's the most constrained medium I work in, but their permalinks (each with multiple hidden messages in their slugs) are anchored to a server I control.
When my threads get popular, I make a point of appending the pluralistic.net permalink to them.
When I started blogging, 20 years ago, blogger.com had few amenities. None of the familiar utilities of today's media came with the package.
Back then, I'd manually create my headlines with <h2> tags. I'd manually create discussion links for each post on Quicktopic. I'd manually paste each post into a Yahoo Groups email. All the guff I do today to publish Pluralistic is, in some way, nothing new.
20 years in, blogging is still a curious mix of both technical, literary and graphic bodgery, with each day's work demanding the kind of technical minutuae we were told would disappear with WYSIWYG desktop publishing.
I grew up in the back-rooms of print shops where my dad and his friends published radical newspapers, laying out editions with a razor-blade and rubber cement on a light table. Today, I spend hours slicing up ASCII with a cursor.
I go through my old posts every day. I know that much - most? - of them are not for the ages. But some of them are good. Some, I think, are great. They define who I am. They're my outboard brain.
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mbti-and-academia · 3 years
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INTJ vs INTP cognitive mechanics - an analysis based on an observation
With study of the cognitive functions I'm finally starting to recognize what INTJness actually feels like.
The other day, I was going through a programming tutorial as part of a larger book on the functional programming style. I was modifying the example slightly to produce a different output, and suffice it to say it wasn't working. I called on my INTP, who is doing the same tutorial, to see if they could figure it out.
Basically, my approach was trying to "tap into" my Ni, looking over the script from a zoomed-out perspective and getting a feel for where the problem might be. I get the general feeling that the second half of a certain function isn't working. I test this assumption, I was right - so now I try to narrow down in my mind where it "seems off", and come to a vague conclusion that it's probably the order of execution. I test this assumption. It works. The example is now working as expected. I don't have a clear, 100% understanding of why exactly the order of the statements was causing the particular bug, but I move on, because I realize that this kind of error is more of a general silly-mistake in how I wrote the algorithm, and isn't something instrumental to the greater goal - which is understanding the mechanics of the functional style.
My INTP friend, in contrast, looks at the script not from a zoomed-out perspective, but goes through the logic, one step at a time, analyzing exactly what each statement does and the effects it has - and how the result should look at each point in time, and why, until they figure out exactly what was wrong and why. They didn't just get a vague intuitive understanding of how to fix it and move on, they understood in detail how every single component interplays with every other, why the statement execution must be in this order for the algorithm to work, and all the other ways changing the order of the statements would affect the output. They have understood all the mechanics of the algorithm through pure logic, and it took them much longer to move on than it did for me - but unlike me, who was doing the problem for its general purpose within the goal of understanding functional programming, they felt that understanding the algorithm (which on its own is not related to functional programming at all, and is just a modified sort algorithm), was something they wanted to understand all the components of, regardless of whether it is meaningful to the purpose of the assignment.
This felt like a very illustrative moment in understanding the differences between how INTP and INTJ approach problem-solving. Of course, as INTJ I am also compelled to learn the mechanics of all sorts of things, even those irrelevant to the overarching goal of whatever the book or the tutorial or class or the thing I am studying is right now - but I would tend to note them and set them aside for later to learn, as something separate from the process. I went back over the sort algorithm with a more Ti approach myself later, after I had grasped the concepts in the chapter I was working on, and was ready to take a break. The first "goal" was gaining an understanding of the concepts in that chapter of the tutorial, and I did not allow myself to be distracted from this purpose - but when it was done I went back to the algorithm I got wrong and Ti-ed my way through the logic, step by step. But this happened in a separate process from doing the tutorial, and a separate timeline - I didn't allow the "working on this chapter" timeline to fork into the subprocess of working out this unrelated algorithm error for any longer than it absolutely needed to.
For my INTP friend, however, following this unrelated tangent - right then and there, in the middle of the process of understanding the chapter and in the same timeline - was something perfectly natural. It was natural for them to make many "deep forks" in the path to understanding the chapter, almost so much so that they may not even make it through to the end of the chapter, and instead get lost in the study of the forks and tangents along the way. As an INTJ I just could not do this - I would feel very mentally unsettled about this.
I feel the INTP approach with Ti/Ne is very thorough but incremental and undirected in its understanding; the Ni/Te approach of the INTJ is a lot less thorough, and more "overarching" - focused more on setting up the "skeleton" or the inner structure of the framework first, and then filling it out with details - and being always painfully conscious of the shape of the path one is following. Almost as if there is always this voice nagging you that this item may be irrelevant right now, come back to it later. It is like an architect trying to capture the overallness, or a writer trying to synthesize the outline of the entire story out of thin air first, and then refining all the generalities and fleshing them out. The coherent whole comes first, and is always there and always something one is deeply conscious of, and driven by. It is like the INTJ is going through every process with a general (usually not very detailed) map or compass that they follow, always internally tugging them back to North, whereas INTP is wandering through all the nooks and crannies of the landscape without a map or a compass, and seeing what kind of fascinating mental discoveries they have on the way. They may have a purpose in mind, but it can be diverted away from indefinitely and come back to later, if there are more interesting paths to explore on the way - whereas for the INTJ the interesting paths will be noted and come back to later, as it would feel "wrong" in a fundamental way to divert away from the purpose.
I still have a difficult time figuring out how Ni worked the way it did - I suppose part of it is that I already have a decent amount of programming experience, and was able to subconsciously extract a deep pattern from what I had experienced before, without knowing where exactly I had seen this before or what it was based on. My intuition was like a synthesis of patterns I had extracted before - like a deep-learning algorithm "figuring things out" from intermediate representations. This may be why it required a lot of Se input and Ti-type analysis in the very start of my programming study before I could begin to "grasp" it, as it served to "feed" my Ni with raw materials and structures to synthesize patterns and meta-patterns from, and later synthesize hunches like this. So now I can often "feel" the way to solve something, without explicitly working through the logic.
Naturally everyone who gains proficiency or experience in some field finds themselves doing this - as humans we are equipped with all the cognitive functions, after all - but as an INTJ it is my first instinct to do this to everything, and is my most visceral response to a problem - and the impulse to analyze with Ti usually comes later, as a conscious decision. As far as I understand it, for my INTP friend it was the opposite - the first response to a new concept or a problem is to analyze it and all its components and understand every small piece of the mechanics - even if they get an Ni "hunch" about what is wrong, they tend to not trust it as much, and the impulse to analyze is first and foremost.
Just some rambling observations on Ti and Ni mechanics.
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iffeelscouldkill · 3 years
Text
Mission Log: REDACTED
A/N: Now that Yuletide reveals are revealed, I can go ahead and own this fic I wrote for the awesome Mousek for Yuletide! It’s quite long (14,999 words), so I’m not going to post the whole thing here, just enough to give people a flavour and lure them to AO3 for the rest.
This fic is written in an “audio narrative” format, in the same style as the From the Archives ficlets if you’ve read those. Slightly spoilery warning (skip over this to remain unspoiled but please read if you’re concerned about potential triggers): this fic features people’s memories being modified (though not completely irreversibly) without their consent.
Enjoy, friends!
Summary: Canon divergence AU from mid-episode 9. Instead of executing Plan B, the Rumor crew learns about a top-secret Regime project that is being carried out at ADVANCE Labs - and that the fate of the crew of the Iris is not what they thought it had been.Violet Liu goes in undercover, posing as a member of the lab team. But can she undo what the Regime has done to the crew and free them - without losing herself in the process?
Read on AO3!
---
“This is Agent McCabe. Two weeks have now passed since our last update. Based on the continued lack of audio input via this swarm of Strain H, we can assume that the crew of the Rumor have acted on the intel given to them by the insurgents, Thasia and Violet Liu, and successfully cured themselves of the VCN nanocloud infection.
 “As a result, pending further developments in this case, the Strange Case of Starship Iris is now considered closed. Footage from the case remains available in the archives and can be accessed on request by submitting form B7-081 with a superior’s signature.
 “My thanks to Major General Frederick, Agents Bauman and Cross, and the specialists at Procyon, as well as Junior Agent Goodman for their assistance in this case. Long live the Republic.”
*
SYSTEM: E.L.L.A.
USERNAME: EMILY CRADDOCK
ACCESSING RECENT DRAFTS... YOU HAVE ONE RECENT DRAFT. COMPOSED 26 JULY 2191.
REVIEWING DRAFT...
“Hey, it’s me. I just wanted to check in and say that I’m fine, I’m safe and I passed the background checks without any problems. I kept thinking the whole time that someone from the intake process would recognise me, but – none of them seemed familiar, and I guess I wasn’t either. Just a very small cog in the vast machine of the Reg- the Republic. God, I’ve got to get used to saying that again.
“I’m all settled in in my apartment – it’s twice the size of my room on the Rumor, but I can’t help thinking how much I miss that space.” Quiet laughter. “And you all. I… guess I’ll talk to you soon. I’ll have more to update you with tomorrow, after I start work at the lab. And I’ll be able to let you know whether our intel was good.
“Until then… Violet Liu out.”
*
“This is uh, lab report 05, week two? Analyst Brannon reporting on behalf of Gamma Team at ADVANCE.
“Over the past few days, our lab has continued work on synthesizing the NDMA proteins, and Specialists Chang and Yeboah report that they have made some positive advancements in this area. We have provisionally moved up the timeline for the first round of testing with this in mind, though Specialist Yeboah cautions that we need to monitor how the new proteins react with other molecules in the solution first, and then with the blood cell samples.
“A new member also joined our team today – specialist Huang. I wasn’t aware that we’d actually been hiring for our vacancy, but uh, she seems very qualified? A little over-qualified, even. In addition to her qualification from Brightwell she has extensive experience with this type of lab work, which makes us lucky to have her as part of the team. She’s joined Analyst Vázquez and Assistant Hudson in their work on the histone deacetylases.
“My specialism is in a completely different area, and I’m pretty sure our work histories have never overlapped, but – she seems familiar somehow. Except she said she was based on Mars up until six months ago, and I’ve been working on New Jupiter since… uh…
“Sorry – lost my train of thought for a minute there. I’ve been getting these persistent headaches… I think it’s all that poring over modelling data. Though I never get them while I’m working, so maybe they’re delayed-onset headaches? Heh. It could be the lab lighting; I might ask Supervisor Kaaka if we can swap out the bulbs for a lower wattage.
“Uh, anyway. This is Analyst Brannon signing off. Long live the Republic.”
*
ACCESSING RECENT DRAFTS... YOU HAVE ONE RECENT DRAFT. COMPOSED: 27 JULY 2191.
REVIEWING DRAFT...
“Hey, it’s me. Oh my god… oh my god, I can barely process what’s been happening. I was going to send this message as soon as I got back to my apartment, and instead I’ve just been sitting and staring into space because it’s just so… surreal…
“They’re alive. They’re all just… alive and working in a lab at ADVANCE on New Jupiter.
“I mean, we haven’t ruled out the possibility of highly advanced duplicates, but why would the Repub- the Reg- the IGR go to all that trouble? The simplest explanation - even if it still sounds pretty far-fetched - is that they're the same crew.
“Brian, if you’re listening to this – Alvy's alive. I know I didn’t work with him that long but I’m sure, I’m so sure it's really him. But it’s like Thasia and Other Violet said – none of them remember who they were, or their real names. Everyone here calls him Analyst Brannon – Michael Brannon.
“We’re not working very closely together, but I found an excuse to go over to his workstation and introduce myself, and – it seemed like he recognised me. I’m gonna try and find ways to talk to him – the real Alvy Connors is still in there, Brian, I’m sure of it.
“Is there anything you want me to… ask him? Maybe a question that only he would know the answer to?
“Sorry, I don’t have much more time – the IGR has listening devices planted throughout every Republic-issued apartment; everywhere except the bathroom. Even they have to draw the line somewhere. I scanned it, and it’s clean, but if I remember right there are still sensors that will activate if you go above a certain noise, light or heat, threshold – y’know, in case anyone takes it upon themselves to… build a bomb in here or something. And I don’t want the bugs outside to pick up what I’m saying, which is why I’m whispering.
“But I can’t stay in here too long, or they’ll get suspicious, so – I’m fine, and so far I haven’t messed up or called the Republic the Regime or anything in earshot of anyone. And no-one has recognised me. Well, except for Alvy, maybe.
“I’m still trying to figure out what exactly they’re working on, here. If you’re going to go to the trouble of staffing a lab with the crew of an… of an exploded space ship, it must be important, right? Or maybe not. Maybe it’s just a test, to see how well they assimilate.
“I’ll let you know when I know more. Until then… stay safe. I will too. Violet Liu out.”
*
ACCESSING RECENT DRAFTS... YOU HAVE ONE RECENT DRAFT. COMPOSED: 27 JULY 2191.
REVIEWING DRAFT...
“Hi, Liu. It’s me.
“I’ll keep this to the point, since I know you probably don’t have much time to spend playing back these messages. We’re all fine here. Kind of in a holding pattern, since there’s not much to do until we hear more from you or from Thasia and the other Violet, but it’s not too bad.
“Jeeter’s really happy, by the way, since he listened to your message. I mean, I think he’s still – processing – because he thought Connors was dead, he even wrote to his parents, and now we find out he’s alive, but not… y’know. Not Connors any more.
“But he’ll be fine. Krejjh is helping, which means the two of them are being even more nauseating then they usually are, and that’s saying something.
“Anyway. Listen, I know you want to try and get through to Connors, but… just be careful, okay? None of us, including Jeeter, wants you to get hurt or – worse – on the off chance that we might be able to bring him back. We always knew it was gonna be a long shot.
“Tripathi said to tell you the same, by the way. Well, she said it in a more… Tripathi… way, but the idea was the same. Find out what you can, but don’t get caught. We can’t afford to lo- to mess this up.
“Okay, I should go. Arkady Patel out.”
*
“This is lab report 06, week three. Analyst Brannon reporting on behalf of Gamma Team at ADVANCE.
“Since my last report, we have introduced the synthesized NDMA proteins to the solution and tested their interactions with samples representing different blood types. Six out of eight of the samples produced expected results, but two of the samples produced some unexpected interactions with the AB type blood cells, which warrants further testing and study.
“Specialist Huang, Analyst Vázquez and Assistant Hudson are progressing with their work on the histone deacetylases, which should be ready to introduce in the next phase of the solution, pending resolution of the AB blood cell issue.
“Okay, what else… Oh, Specialist Huang is integrating well with the team. She and I have had a couple of conversations, though our second one was unfortunately cut short when my headache started up again. Maybe I should bring it up with Dr. Starling…
“Damn it. Is that the time? I was supposed to go for my treatment a half hour ago – damn it, damn it.
“Uh… I should probably redact that from the final report. This is Analyst Brannon, signing off. Long live the Republic.”
*
ACCESSING RECENT DRAFTS... YOU HAVE ONE RECENT DRAFT. COMPOSED: 30 JULY 2191.
REVIEWING DRAFT...
“Hey guys, it’s me again. Violet. It feels kind of nice to use my own name for a change instead of being called ‘Specialist Huang’ all the time… I almost forgot to react to it once, though luckily Vázquez thought I was just focused on my work.
“Not a whole lot to report still – I’m still trying to figure out what it is the Regime is doing in these labs. It’s something to do with DNA methylation and synthesized NDMA proteins – well, I won’t bore you with the science, but why would the IGR be working on that? Could be they’re trying to develop a neural enhancer, but for what? I haven’t ruled out the possibility of there being some kind of link to the nanobots, but no-one here has mentioned nanites, and there are no nanotech specialists working in the lab.
“They keep us very siloed, too. I know what I’m working on, or at least what I have to do, but I don’t know why, and none of the people I work directly with seems to know what we’re developing here. Just something about a solution and blood cell samples. We might not even be the only lab working on this, which means I’ll have to find another way to get at the bigger picture.
“I spoke to Alvy a couple times – I was careful, Arkady, don’t worry. We didn’t manage to talk for long anyway – people don’t socialise much here. I’d kind of forgotten what it was like to work in this kind of environment, where no-one trusts anyone or lets their guard down, because people will backstab each other for the slightest thing. Maybe they had a professional disagreement, or don’t get along, or they wanted to get the credit for the other person’s work. It doesn’t take much of an insinuation to get someone transferred or – worse.
“Nothing’s happened, not yet, and it’s still nowhere near as bad as that student internship I did during the war. But it feels… tense, almost hair-trigger. I think I heard we’re having an inspection later on this week.
“Anyway, Alvy – I didn’t get to talk to him for very long, not just because of the environment, but because he had this headache come on the second time we talked. I’m not sure if it means anything – he said he gets them often. Brian, do you… remember him saying anything about that before?
“He seems a little different to the way I remember him on the Iris – a little more serious, less laid-back, though he’s still the friendliest person on the team. I didn’t… get to know him under the best circumstances, so I’m not sure if that’s due to the memory wipe or not.
“He also mentioned that he’s been seeing a doctor for these treatments – they all have. It could just be something to do with the away shuttle explosion, some kind of recovery program – there was an explosion, even if it didn’t really kill anyone, and Alvy’s got these – support struts in one of his legs, I think they’re carbon fibre. He walks with a slight limp sometimes.
“It could be nothing, but I feel like it might be worth digging into? Arkady, are you able to poke around in ADVANCE’s systems a bit, see if you can find anything that resembles medical reports?
��I’d better go. I brought my makeup bag in here as a cover for taking a bit longer – I don’t even know if the IGR has cameras in these apartments, but better to be safe than sorry – but there’s only so long you can take to put on the bare minimum I wear.
“Send me a message when you can. Violet Liu, out.”
*
ACCESSING RECENT DRAFTS... YOU HAVE ONE RECENT DRAFT. COMPOSED: 30 JULY 2191.
REVIEWING DRAFT...
“Hey, Liu. Good instincts on the medical treatment thing. I didn’t spot anything like that in my initial sweep of the system when I forged your interview and acceptance records, but I wasn’t on the lookout for it either.
“There’s a limit to what I can access without jacking directly into ADVANCE’s mainframe computer or piggybacking on their local network, but I’ll dig around as much as I can.” Jokingly: “ Worst comes to worst, we could always send Jeeter in with an earpiece and make him pose as a computer technician.
“Oh, also, Jeeter says he doesn’t remember Alvy ever mentioning any kind of migraines or head pain. Apparently he’d go on these all-night coding benders and then sleep for two hours and be completely fine the next morning. Maybe it caught up to him, but – well, I’m not gonna jump to any conclusions. I’ll see what I can find in the medical records.
“Also – be careful with the inspection, okay? Your ID will hold up, Campbell doesn’t skimp on the quality, and you look different enough from the physical description they have on file, but those Regime higher-ups will ask some weird shit to catch you out.
“You’ve got the comm if you need us for anything. Just… keep your head down.
“Arkady Patel, out.”
*
ACCESSING RECENT DRAFTS... YOU HAVE ONE RECENT DRAFT. COMPOSED: 31 JULY 2191.
REVIEWING DRAFT...
“Hey, Liu, listen. You were right. There’s something weird going on with these treatments.
“I managed to track down the medical records for the whole crew. Wasn’t easy, but I’ll save the tales of my security-defying exploits for another time. Anyway, I managed to hack into an account belonging to someone called Dr. Starling. They were brought onto ADVANCE’s payroll on June 1st – two days before the away shuttle exploded.
“There are files for all of them, and the scientific stuff doesn’t mean much to me, but from what I can tell, they’re monitoring them all for signs of what Starling calls ‘leakage’ – memories from their previous lives. Five of the other crew members have reported experiencing head pains, and it’s not a physical injury – Starling seems to think the pain is set off by them thinking back beyond a certain point, or being reminded of something from their past life. They upped the frequency of the ‘treatments’ to try and counter it, but so far it hasn’t worked.
“I think that’s what they’re for, the treatments – they’re keeping the crew’s memories suppressed. Which means, if they can be interfered with somehow…
“Bad news is, I can’t get into the scheduling system, not without access to the local network. But in Starling’s notes it says that Alvy was meant to come in for a treatment earlier today- well, yesterday technically, since it’s after 3am. But he didn’t show. So maybe you could get through to him.
“Obviously, don’t blow your cover, but if Alvy’s been getting these headaches a lot, it could mean he’s trying to remember? You said he got a headache when you guys talked – what were you talking about?”
A stifled yawn. “Shit, I’d better sleep, Sana wanted me to help encrypt some intel to send to Thasia and the other Violet Liu first thing in the morning. I’ll talk to you later. Arkady Patel out.”
*
ACCESSING RECENT DRAFTS... YOU HAVE ONE RECENT DRAFT. COMPOSED 31 JULY 2191.
REVIEWING DRAFT...
“Arkady, you’re a genius! Oh my god, I could kiss you.
“I’ve only skimmed the records you copied, but they make references to a solution that sounds a lot like the one we’re developing in the lab. What if that’s the answer? What if that’s what the IGR is having the crew develop, another version of the treatment – maybe one that’s more permanent…
“…Oh god, that’s so dark. They’re having the crew work on erasing their own memories. It’s so inhuman, so – exactly what the IGR would do.
“–I have to go, I’ve got work in half an hour, but – this really helps. And I’ll try to talk to Alvy today, see if he seems any different after his missed treatment. Violet Liu out.”
*
ACCESSING RECENT DRAFTS... YOU HAVE ONE RECENT DRAFT. COMPOSED: 31 JULY 2191.
REVIEWING DRAFT...
“You, uh—” The sound of awkward throat-clearing. “You are welcome. Yeah. Like I said, it’s uh, it’s what I do! So, no, uh thanks required. Though if you wanted to, I—
“Shit, I’ve gotta go, Sana needs me. Uh, Arkady Patel out.”
Read the rest here!
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biostudyblog · 5 years
Text
Molecular Genetics
DNA has not always been the accepted building block of genes and inherited material. Until the 1950′s, this role was believed to be filled by proteins.
The Search For Inheritable Material
In 1927, Griffith discovered bacterial transformation, which is the ability of bacteria to change their genetic makeup by absorbing foreign DNA molecules from other bacterial cells and incorporating the DNA into their own.
Then, in 1944, Avery, MacLeod, and McCarty published their findings that the molecule that Griffith’s bacteria was transferring was DNA. 
In 1952, Hershey and Chase proved that it was DNA and not proteins that were the molecules of inheritance. They tagged bacteriophages (viruses that target bacteria) with radioactive isotopes, tagging the protein coat and DNA with different materials. They discovered that when the bacteria were infected with the virus, it was only the radioactive isotope they had tagged the DNA with that showed up.
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Rosalind Franklin continued work started by Maurice Wilkins, and by carrying out X-ray crystallography analysis of DNA, found that DNA was a helix. Unfortunately, although her work was the essential backbone to Watson and Crick’s later discovery that DNA is a double helix, she didn’t get credit and was not named in the Nobel Prize.
Meselson and Stahl proved Watson and Crick’s hypothesis that DNA replicates in a semiconservative fashion. In order to prove this, they cultured bacteria in containing heavy nitrogen. They then moved them into a container with light nitrogen. The bacteria could replicate and divide once, and the new bacterial DNA had one heavy strand and one light strand, proving their hypothesis correct.
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Structure of DNA
DNA is a double helix and looks like a twisted ladder
DNA has two complementary strands running in opposite sides from each other.
It’s a polymer with repeating units called nucleotides.
Each nucleotide has a 5 carbon sugar (deoxyribose), a phosphate molecule, and a nitrogenous base
There are four possible nitrogenous bases: The purines adenine, and guanine, and the pyrimidines thymine and cytosine. A goes with T and C goes with G.
The nucleotides of opposite chains are bound by hydrogen bonds.
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DNA Replication in Eukaryotes
DNA replication is the process of making a perfect replica of the original DNA strand. Semi-conservative replication shows that the two new molecules of DNA have one old strand and one new strand. 
Replication occurs during interphase
DNA polymerase catalyzes the replication of new DNA. It also proofreads each new DNA strand, fixing errors to minimise mutations.
DNA unzips at the hydrogen bonds connecting its two strands.
Each strand of DNA serves as a template for the new strand, based on the base-pairing rules.
Every time DNA replicates, some nucleotides on the end are lost. To prevent this from causing a problem, their DNA has nonsense repeating nucleotide sequences called telomeres.
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Structure of RNA
RNA is a single-stranded helix.
It is a polymer, like DNA made of repeating units of nucleotides
It has ribose, a phosphate and a nitrogenous base
RNA does not have Thymine. Instead, it has Uracil. A pairs with U, C pairs with G.
There are 3 kinds: mRNA (messenger RNA) tRNA (transfer RNA) and rRNA (ribosomal RNA)
mRNA: Carries messages from DNA in the nucleus to the cytoplasm during protein synthesis. The nucleotides on mRNA are called codons.
tRNA: Carries amino acids to the mRNA to form a polypeptide. They have triplet nucleotides that are complementary to those of mRNA. These are called anticodons.
rRNA: Is structural. Makes up the ribosome, along with proteins
Protein Synthesis
There are 3 main steps to protein synthesis: transcription, RNA processing, and translation.
Transcription
Transcription is the process where DNA makes RNA. It is facilitated by RNA polymerase and takes place in the nucleus. The triplet codes on DNA are transcribed into codon sequences in the mRNA. 
If the sequences in DNA triplets is: AAA TAA CCG GAC
The codons will look like this: UUU AUU GGC CUG  (remember RNA does not have Thymine)
RNA Processing
After transcription, the initial transcript is processed and edited by enzymes, who remove introns (noncoding sequences of RNA). The remaining exons are pieced back together to form the final transcript. The now shorter mRNA leaves the nucleus
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Translation of mRNA Into Protein
Translation is the conversion of mRNA into an amino acid sequence. 
It occurs in the ribosome. Amino acids in the cytoplasm are carried by tRNA to the codons of the mRNA strand according to the base-pairing rules (think of it as trying to put a puzzle together.)
Some tRNA molecules can bind to two or more codons. For example, there are 4 separate sequences who code for the single amino acid: Serine.
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Gene Regulation
Cells are not constantly synthesizing all the peptides it can make, as otherwise, the excess proteins would harm the bodies homeostasis. What this means is that the cells need to be able to turn their genes off sometimes. While this process is not well understood in humans, in bacteria it is a much more simple process, and much better understood. 
The operon is the key to gene regulation. It is a cluster of functional genes, along with the “switches” that turn them on and off. There are two kinds. The Lac or inducible operon is normally turned off until it is actively triggered by something in the environment. The other is the repressible operon, which is always turned on unless it is actively turned off.
On the operon, there is the promoter. This is the binding site of RNA polymerase. RNA polymerase always needs to bind to DNA before transcription happens, so the promoter is the equivalent of an on the switch. There is also the operator, which is the binding site for the repressor, which turns of the Lac operon. The TATA box helps RNA polymerase bind to the promoter
Mutations
Mutations are changes in genetic material. They are spontaneous and random. They can be caused by mutagenic agents, toxic chemicals, and radiation. They are often given a bad name, however, they are essential for natural selection.
Point Mutation
A point mutation is the most simple form of a mutation. It is a base pair substitution, where one nucleotide becomes another. The effects of this can be seen when trying to read a sentence.
THE FAT CAT SAW THE DOG ------ THE FAT CAT SAW THE HOG
The change isn’t too dramatic, and the sentence is still legible, albeit having a different meaning
Insertion and Deletion
Insertion and deletion cause much more dramatic changes. They occur when one nucleotide is lost, or an extra nucleotide is added to the sequence. These are also known as frameshift mutations.
Insertion:
THE FAT CAT SAW THE DOG --- TTH EFA TCA TSA WTH EDO G
Deletion:
THE FAT CAT SAW THE DOG--- HEF ATC ATS AWT HED OG
Chromosome Mutations
I went over chromosome mutations more in detail in my classical genetics post, so I’ll do a brief overview of some terms here. 
Aneuploidy is a condition where someone has an abnormal number of chromosomes. Someone who is intersex is an aneuploid because of a chromosomal mutation that gave them an abnormal number of sex chromosomes. 
The condition of having more chromosomes than average is called polyploidy. People with down syndrome are polyploids. More specifically, they have trisomy-21, meaning instead of 2 chromosome 21′s, they have 3.
These mutations are caused by nondisjunction when homologous pairs do not separate properly during meiosis.
It is important to know that chromosomal mutations do not always have disastrous effects. People with aneuploidy still live extremely fulfilled lives, and some don’t just learn to live, become happy with how they were born. 
The Human Genome
A genome is an organism’s genetic material. The human genome contains around 3 billion base pairs of DNA and 20,000 genes. 97% of that DNA does not code for protein production. Some of this DNA are regulatory sequences controlling gene expression, some are pseudogenes, which are former genes which accumulate over time. DNA is still very elusive, and scientists learn new things about it every day. Maybe one day, a scientist will read this blog, shaking his head at how wrong we were today.
Genetic Engineering and Recombinant DNA
Recombinant DNA is the act of taking DNA from two sources and combining them into one cell. This is the foundation of genetic engineering and biotechnology. Two pieces of this massive subject are gene therapy and environmental cleanup. The hope with gene therapy is that scientists may figure out how to insert functioning genes into humans to replace their nonfunctioning ones. Success could mean a cure for cystic fibrosis and sickle cell anaemia. Along with this, microbes could be engineered to decontaminate harmful chemicals at mining sites. GMO’s could be modified 
However, the safety of genetic engineering. GMO’s, in particular, have become a major talking point. One major concern is that GMO’s will accidentally be introduced to the wild which could have major impacts on the ecosystems surrounding farmland.
Restriction Enzymes
Restriction enzymes are essential for scientists who work with DNA. They cut DNA at recognition sequences or sites. They are referred to as molecular scissors. The pieces of DNA that result from the cuts are called restriction fragments.
Gel Electrophoresis
Gel electrophoresis is the act of separating large molecules of DNA based on their rate of movement through an agarose gel in an electric field. The smaller the molecule of DNA, the faster it travels. Before being placed in the gel, the DNA is prepared with restriction enzymes, providing small enough molecules for the scientists to work with.
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Polymerase Chain Reaction
Discovered in 1985, a PCR is a cell free, an automated technique that rapidly copies or amplifies DNA. This is great for forensic science, where small pieces of DNA can be expanded, and then compared.
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thearkhound · 5 years
Text
Yuzo Koshiro interview (January 1993)
The following is a translation of an interview between video game composer Yuzo Koshiro (of Streets of Rage and Ys fame) and journalist Akira Yamashita that was published in the January 1993 issue of Micom BASIC Magazine. Koshiro himself was actually a contributor to Micom BASIC, writing for their “Game Music Corner” series of articles under the pen name YK-22 during his high school days before being employed by Nihon Falcom as a composer and as a result, Yamashita knew Koshiro before he became a famous, hence the sense of familiarity between the two throughout the interview.
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Akira Yamashita: Even though we are always playing Street Fighter II together and talking to each other on the phone, we have to act a bit formal here (laughs). Let's proceed to our interview. Yuzo Koshiro: Please don't be too harsh on me. (laughs) Yamashita: What have your activies lately? Koshiro: The Bare Knuckle 2 [aka Streets of Rage 2] album will be released on January 21 next year [1993]. I'm also composing the music for the Sega CD version of Eye of the Beholder. I was entrusted to do it in timr for the Yusei Sega World event [a promotional event that was held on December 6, 1992 to commemorate the release of Sonic The Hedgehog 2 in Japan] on time, so I wrote it while crying like a baby. Yamashita: This is the first time you have done music for a CD-ROM game. Was it all done by yourself? Koshiro: Not really. It was split evenly between myself and another employee of my company Ancient [Motohiro Kawashima]. Yamashita: By employee, you mean... Koshiro: He's an employee who is capable of composing and playing music like myself. He already did music for the Game Gear version of Batman Returns and The G.G. Shinobi II: The Silent Fury, and he did around three tracks for Streets of Rage 2. He also worked on GAGE, a game for the NEC PC-9801. Yamashita: You were able to form a wonderful new studio like this on your home alongside the development room of your company. What is your intention with this studio? Koshiro: One reason is that videogames in the future will be made primarily on CD-ROMs, so I had a desire to support the format. Another reason is that I want to compose music that is not gaming-related, so having a studio is an essential point if you're a musician. Yamashita: An essential point? Koshiro: Yes. The sound quality and tone of CDs made up to now are usually determined by engineers. When working with the NEC PC-8801 or the Super NES, you could modify the programs and create sounds to your own sastisfaction. If you're not involved until the very end, you won't get the sounds you truly want to express. Yamashita: As I've expected, you like to be involved with everything until it reaches the ears of the listeners. Koshiro: That's right. I don't want other people to mess with my sound during the mixing or mastering stages. That's why I decided (to make my own studio). Yamashita: Although it's a different profession, there were many times when a manuscript I've submitted would be altered in print and I would discover changes that altered my intended meaning. It was pretty bad that I didn't get to proof-read the edits someone else would make. Koshiro: That's the feeling that I had. I want to prevent that sort-of thing when I'm credited as composer.
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Yamashita: As of this writing, the amount of video game software released within a year exceeds over a 1000 titles and along with that, all sorts of game music has been produced as well. Since you've been in the forefront of the industry since the beginning, what do you think of the latest in gaming music? Koshiro: I'm don't listen to much of it. I feel like I'm stepping on something here, but to put it bluntly, everything that could be done with Japanese music has been done. In terms of instrumental music, gaming music is not that much different from (other forms of) Japanese music in general. Yamashita: It seems game companies are trying to compete over who can attract composers from the general music industry to compose game music. Koshiro: That's right... But among those kind of composers, the only one who has successfully crossed over into the game music industry is Mr. Koichi Sugiyama [composer for the Dragon Quest series]. Yamashita: As someone who got his start in the field of gaming music, you said you wanted to compose music unrelated to video games. Do you have concrete plans for such aspirations? Koshiro: I'm planning of composing such music alongside another composer. Such things cannot be done halfheartedly. Yamashita: A lot of fans of your music have been wondering when are you going to do a live show. Is there anything you could say about that? Koshiro: That's going to be unlikely. Since gaming music is composed specifically for videogames, it's already completed when it's programmed into the hardware's sound source. That's why I don't like arranged music. However, I think a better idea to start with a different approach and compose completely different music using a synthesizer. When you arrange game music, you end up being forced to add a lot of force and it ends up ruining the original balance. Yamashita: Unfortunately for your fans, that means they can only hear your music in games. Koshiro: That's right. If I’m going to perform live, I will have to do something different. Perhaps it has to be in a form removed from the framework of gaming music. Yamashita: So how will you distribute your work on game music in the future? Koshiro: I'm still going to compose game music myself, but I want to gradually increase the rate in which I compose other types of music, such as by mentoring newer composers or entrusting my work to other staff members. But I feel that what you can do with game music has been exhausted to some extent with the current available hardware. Yamashita: You've said that you wanted to challenge yourself in making mainstream music, which is an industry you’ve never set foot on before. Koshiro: There are quite a few things I would like to do if that was the case. Wouldn’t it be nice if I succeeded? Yamashita: By the way, you once said that you wanted to write music for Miho Nakayama. Koshiro: That would be fun. (laughs) Yamashita: If I had your talents, I would definitely do so. (laughs) By the way, you have composed music in various genres, but which genre is the one you want to finally narrow down? Koshiro: It's pretty difficulty to say. There's a part of me that feels there's potential in the house genre, but I also want to do classical-style film scores. Yamashita: When it comes to fitting the scene, film scores and game soundtrack are pretty similar in that sense. Koshiro: That's right. Hopefully there will be more Japanese composers who can write music for Hollywood movies. There really aren't that many. Yamashita: So your ultimate goal is to make film score for Hollywood? Koshiro: Well, that's probably a bit too grandiose. But I hope such a composer will come further after us. Until then, I will compose something that will surprise people who have never listened to my game music. Please look forward to it.
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Koshiro adjusting the sounds of his music during the mastering stages in his studio. There’s also an NEC PC-8801 in the corner of the room.
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Koshiro and Yamashita competing against each other in a dual-monitor Street Fighter II Champion Edition cabinet in Ancient’s development room. The game was used for reference by Ancient during the development of Streets of Rage 2. According to Yamashita, Koshiro is a skilled Zangief player.
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Game of Thrones soundtrack retrospective: Season 1
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First, a ordering of the tracks by their themes.
House Stark’s theme – 5 4 tracks: "Goodbye Brother", "Winter Is Coming", "Kill Them All" (+ the main theme in the last seconds), "Victory Does Not Make Us Conquerors", "King of the North"
House Targaryen’s themes – 5 tracks: 
Dany & Drogo’s love theme : "Love in the Eyes", "When the Sun Rises in the West"
Dany’s theme : "Fire and Blood", "Finale"
Viserys’ :"A Golden Crown"
Conspiracy’s (it will be Petyr’s after S3) – 4 tracks: "A Raven from King's Landing", "A Bird Without Feathers", "Await the King's Justice", "Black of Hair"
Main theme – 3 4 tracks: "The Kingsroad", "Game of Thrones", "Jon’s Honor",  “Victory Does Not Make Us Conquerors"
House Baratheon’s theme – 3 tracks : "The King's Arrival", "You'll Be Queen One Day", "You Win or You Die"
[Edit:] Honor’s theme - 2 tracks:  "Black of Hair",  Victory Does Not Make Us Conquerors” 
Night‘s Watch theme -  2 tracks: "The Wall", "Jon’s Honor"
Arya’s theme – 2 tracks : "The Pointy End", "Things I Do for Love"
Dothraki’s theme : "To Vaes Dothrak"
White Walkers’ theme : "North of the Wall"
And these have no themes I could recognize : "The Assassin's Dagger", "Small Pack of Wolves"
We can see that in the first season it’s the Starks’ theme that dominates the album with 5 occurrences. Daenerys’ theme is also established very early in the season but doesn’t really shine until the last episode. The main theme can also be heard in a lot of tracks, some time it’s quite subtle so I might have missed some occurrences. The track "Game of Thrones" is used for most of the end credits of S1, in the later season we have new music more often. Maybe because Djawadi was hired 10 weeks before the show airs.
Some themes signification are also not set, like the conspiration will become Littlefinger’s in S3 (fitting since we can hear it when Cat receives the letter from her sister saying that the Lannisters murdered Jon Arryn (lol) or when Cat arrests Tyrion because of LF’s infos), or Arya’s theme is played before Jaime pushes Bran.
RD talks a bit of the earlier seasons here (interview from April 2013) :
THR: Does each character have their own theme?
Djawadi: One of the first things we discussed was: How can we make this score cohesive without trying to capture every character too on the nose, because they overlap so much? We have a Stark theme, but we did not introduce the Lannister theme until the second season with “The Rains of Castamere” song, with lyrics based on the book. Theon [Alfie Allen] had no theme in the first season, but in the second we decided, OK now it’s time he gets his own theme. Now in the third season, we have so many themes established, we can do lighter or darker versions. We have an “Honor” theme and a “Conspiracy” theme when they’re trying to conspire against each other. For the fire lady Melisandre [Carice van Houten] it’s almost like a hybrid of a string instrument with some kind of -- not really a flute. You can’t put your finger on it and say what that sound is.
 THR: How do you develop the themes?
Djawadi: I like to fall into the story and just dream about what it is, and it leads me to create music that puts me in the place. The synthesizers don't jump out at you, but they really work well. I literally play each instrument on the keyboard -- the timpani, then I go back to the beginning and play the string line, and then the piano. I layer all these tracks one after the other. There are various synthesizers, you tweak the knobs and modify the sound of it, let them become part of the sound palette I create. At the beginning of each project I like to create a palette of sound for that particular project. And the producers get used to it -- they’ll say, “This should be Theon’s scene, and north of the Wall we should have glassy sound and have the bells come back.” I get to be a big kid, I can make stuff up all day. It’s fun!
 THR: Parts of the score seem very minimal. Are you influenced by new music?
Djawadi: Definitely. Daenerys’ theme is very minimal in the beginning, because she plays such an insignificant role. We planted the theme in the first two episodes and it doesn’t even strike you so much that, "Oh, that's her big tune." And then it just grows and grows.
 I don’t know what is this honor theme is talking about lol, maybe it’s what will become Arya’s, idk. [Edit:] It’s the theme we heard when Cat leaves Ned in KL + at some more points in S1, in S2 in becomes Brienne’s theme.
Now to finish this first post, 3 of my fav tracks – obviously I love "King of the North" and "Finale" but I think there’s the most famous from S1 so it won’t be these :
"The King's Arrival" : it’s the first big track heard in the show and I love how medieval it sounds
"Small Pack of Wolves" : especially the part that starts at 0:35
"Game of Thrones" : for the rhythm
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ladylynse · 6 years
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Anyone who knows me from FF.net remember, years ago, when I said I was debating writing a sequel to my Danny Phantom fic Confessions and possibly tying it into Complications so I could pretend those all happened in the same universe? The fact that I never decided whether I should officially tie it in is one of the reasons this sequel stalled, but here’s the start of it.
All Maddie did was look at the ghost files on the computer; she didn’t expect to learn so much--or be reminded of just how little she knew.
It wasn’t very often that Maddie was home alone. Usually, Jack was with her or Jazz was up in her room, studying or doing homework. But both her husband and daughter were out with her son, doing something she never would have dreamed they would be doing even a month earlier: they were out patrolling. Ghost hunting.
Target practice, Danny had called it. Jazz had improved since she’d started helping him, he’d said, but Jack still needed to work on his aim. “I shouldn’t be safer floating in one spot than flying around,” Danny had pointed out. “And let’s face it. I’m better off staying right where I am when Dad’s shooting at me.”
But it wasn’t just target practice. It wasn’t just patrolling. It wasn’t just hunting together, giving Danny and Jazz a chance to bond with their father. They’d needed to make a statement: that the Fentons had decided to support Danny Phantom. Working with him was their way of getting the public to accept it.
They hadn’t waited until a major ghost attack to start working with Danny. Jack had been too eager to hunt ghosts with his son, and Maddie hated the thought of aiming an ectogun at Danny, even if it was for practice. So, whenever they turned up at the scene of a ghost attack before Danny had taken care of the threat, they focused on fighting the hostile ghost. They left Phantom alone.
There was still a bit of a show each time. Danny always reminded them, loudly, that he was the good guy. But it was more for the benefit of bystanders than a reminder to them to resist the urge to shoot at a ghost. Because Phantom, at least in her eyes, was no longer just a ghost.
He was her son.
He always would be, and she’d never stop loving him.
They’d managed to get most of their weapons to ignore Danny’s ecto-signature. The Ghost Gabber was a strange exception, for instance, and Danny refused to test a ‘supposedly modified Fenton Peeler’, as he put it. Maddie couldn’t blame him, really. But she made sure she kept a non-modified Fenton Finder on hand and, at Danny’s request, a Fenton Thermos. Three, in fact, all to be stored in different places.
He’d never explained that request, though it wasn’t for lack of her asking.
She’d even opened her mouth to ask Jazz once and received only a significant look and a deliberate shake of the head in return. The intent had been clear: don’t ask. Don’t push it. If she knew, she wasn’t going to say. It was up to Danny and Danny alone. They weren’t to force him to say anything to them.
It was as much Jazz’s reaction as Danny’s actions that made Maddie suspect that the Fenton Thermoses were indeed being kept for a deliberate reason rather than merely for simple caution. That just made her worry more, of course. There was so much that Danny had told them, but so much more he hadn’t….
She found it hard. She wanted to protect Danny, but she couldn’t do that when she didn’t know what sort of danger he was in half the time. And as much as he had proven that he could protect himself, that he could protect her more than she could protect him, she couldn’t stop worrying.
Maddie smiled wryly. That must be how Jazz felt. How she and Jack hadn’t picked up on the increase in Jazz’s protectiveness of her little brother was beyond her. In retrospect, she knew that the signs had been there; she could recognize them now.
Of course, she could also now recognize the reason for Jazz’s fierce defense of Phantom.
It was quiet in the lab; she was so used to the soft hum of machinery in the background that she hardly heard it. Maddie took a sip of her coffee and grimaced. It had gone cold. A shame, since it was rare that she allowed herself the luxury of food or drink the lab, even though Jack had no such misgivings and it was he who usually encouraged her to fill her favourite mug.
“Perhaps I’m too sentimental for a scientist,” Maddie murmured, knowing her occasional inability to separate her emotions from her work was one of the reasons it had taken her so long to believe the truth about her son. She placed the ‘World’s Best Mom’ mug on the countertop. It was one Danny and Jazz had proudly presented her with on Mother’s Day the year Danny had been five. They’d pooled their allowances and picked it out, filling it with little trinkets they’d made. According to Jack, they’d also bought a few candies to put in it, but those had been gone before they’d made it back home.
To this day, she wasn’t entirely convinced that her children were the reason for the disappearance of the sweets.
Maddie smiled. She might not have Jack’s confession, but she knew his sweet tooth wasn’t restricted to fudge. A double batch of cookies didn’t always make two days in her house, particularly if they were one of her kids’ favourite kinds. Especially now; she hadn’t had much time to bake of late, and her cookies had become a rare commodity.
No, that wasn’t quite true. She’d had time; she simply hadn’t spent it baking. Instead, she’d worked with Jack to ensure all of their inventions were safe for Danny. She’d watched the news channels and listened to the radio to monitor ghost attack reports more fervently than before. She’d turned her attention to ways to help Danny combat problems he might encounter in the future, brainstorming everything from smaller, more inconspicuous ghost containment devices to chemical formulas that could counteract potential pregnancy complications arising from Danny’s unique DNA—something that would be infinitely easier if Danny would simply let her take a few samples. Until he did that, she couldn’t so much as begin to genotype his DNA and identify ecto-markers that could be useful if he ever ran into any complications in his own life, like a ghost-related disease such as the ecto-acne that plagued Vlad.
And she’d debated, over and over, how to get more information out of her son.
She’d questioned Danny frequently now. Not about anything major; just small things. Who he had fought tonight. Whether he’d gotten injured. If he’d started his homework. Why he hadn’t called them in to stop the ghost so he could study for his upcoming math test.
She hoped to start getting more things out of him. Tactical information, perhaps, like the fighting styles of each of the ghosts he faced regularly. Something he would be comfortable with answering. It would be easier to move from those questions to the more difficult ones. How he had coped after the accident and how he had learned to control his powers, for instance.
Those still weren’t the questions she wanted to ask, of course. She’d gotten a few reasons for her son’s more questionable actions as Phantom from Jazz’s scrapbook, but a jotted note did nothing to really explain anything. Hypnotized? Framed? By whom? She couldn’t just accept that it had happened and leave it in the past. Someone had tried to use her son, had tried to turn everyone against him. She couldn’t just…. She needed answers.
There were so many things Danny kept from them. She’d given him ample opportunity to talk to her, but he ignored every opening. He’d change the subject. He’d suddenly remember he had homework to do or, more often, that he’d promised to meet up with Sam and Tucker somewhere. He’d come up with any excuse he could to avoid talking about it.
She didn’t want to push too hard too soon, for fear that he’d soon find reason to avoid talking to her at all.
Maddie breathed a soft sigh. She’d been sitting in front of the computer, just thinking, for far too long. When she’d first come down here, hands wrapped around a steaming cup of coffee, she’d thought she could turn her focus to the latest FentonWorks invention in development. The Fenton Spectre Binder had been pushed off to one side in favour of the Fenton Freeze Ray—“To look at once we get the kinks of this baby,” Jack had said, proudly patting the prototype for his latest brainchild. Despite the fact that Jack had insisted on taking the prototype for a trial run, she knew it could stand a good deal more refining.
Jack had originally intended to call it the Fenton Phantom Freeze, until Danny and Jazz had heard the name and immediately forbade him from ever saying that again. “It’s not a secret if you practically announce it to the entire town,” Jazz had argued. “Danny doesn’t need you to hand out any more clues than he already does!”
Danny, in the end, had been the one to suggest the Phantom Freeze be renamed the Freeze Ray. “It’s basically an ectogun that shoots out stuff that’ll temporarily turn ectoplasm to ice, right? I mean, it won’t stop time, but it should still be pretty cool if you can get it to work.”
They had never dreamed of suggesting that Danny act as a test subject for them, but his input had moved their research along considerably. He had offered to give them some spectral ice—something he hadn’t realized was any different from regular ice until she’d studied it and informed him of its differing properties. By using the product of his ice powers as a guide, she had been working on synthesizing a chemical that would freeze when it came in contact with a ghost’s ectoplasmic structure. Jack was refining the design for the gun and, she suspected, trying to discover how much pressure the liquid could withstand before the weapon would either explode in the user’s hand or simply freeze up and not fire.
It was thinking about Danny’s reaction to the Freeze Ray that had led her to thinking about Danny himself. Danny, and his secret, and everything she still didn’t know. Shortly after Jack had first announced his idea, Danny had told her, in passing, that he was good friends with the ghost who had taught him to keep his ice powers under control.
“Klemper?” she’d guessed, remembering that this was the ice ghost’s oft-repeated request, but he’d doubled over laughing.
“Frostbite,” he’d managed at last. “He’s the leader of the ghosts in the Far Frozen. I’ll introduce you guys sometime.”
She’d never even heard of the Far Frozen, but then again, she could count the places in the Ghost Zone that she had heard of on one hand. Even now, after a month of off-handed references from Danny, she felt she knew very little. She knew the reason, of course. Even after the Spectre Speeder had been finished, she and Jack had never ventured into the Ghost Zone. The only time she’d been there was the time the entire town had been transported there, essentially held hostage by a terrible ghost.
It was another time Danny had yet to tell them about.
There was no single reason that she hadn’t begun to explore the Ghost Zone. She and Jack had long ago agreed that it would be too dangerous to take the kids—ironic, really, since Danny and his friends had begun mapping the Ghost Zone because of the frequency of their travels there and that map had given her more knowledge of the Ghost Zone than she’d gained before. The danger, however vague, had felt real enough to them as ghost hunters to be wary. It was one thing to fight ghosts in the Real World, but quite another to fight the ghosts in their own territory, even if they intended to do no more than defend themselves from attack.
She’d been making…preparations…for when she and Jack made their first trip into the Ghost Zone.
Just in case.
But there was also the fact that there had never been a good time to venture off into the Ghost Zone when they were unsure of how long the journey would take, the fact that Jack always seemed to be thinking up new modifications for the Speeder, the fact that the ghosts might take advantage of their absence from Amity Park….
There was reason enough to put the trip off again and again, but Maddie now felt that she’d been trying to find one more excuse not to go, even if she couldn’t pinpoint the reason for the avoidance.
Maddie glanced at the computer again, at the three accounts on it—hers and Jack’s, Danny’s, and Jazz’s, though Jazz preferred to use her own computer—and wondered, just for a moment, if she’d always felt that they didn’t know enough about the ghosts themselves to venture into unknown enemy territory.
“Collaborating with Danny Phantom will give you an instant insight into almost every ghost that you’ve seen in Amity Park,” Jazz had told them. “Danny keeps his own files.”
Danny didn’t have his own computer. He’d never earned it, and he’d never saved enough to buy one.
If he had electronic files—which was likely, considering he was friends with Tucker—they would be here, on their shared lab computer.
Maddie hesitated for a moment, then clicked on Danny’s account. He’d never told them not to look, and Jazz wouldn’t have informed them of the existence of his files if Danny was keen on keeping them a secret. She’d forgotten about them at first, and she knew her son well enough to know that he had likely forgotten that they hadn’t seen them.
Maddie stared at the blinking cursor in the password box for a moment.
She knew her son.
She wasn’t sure if he had yet accepted some of the things she, along with almost everyone else, knew about him.
Slowly, Maddie typed a name into the password box and hit enter. INCORRECT PASSWORD glared back at her, so she tried again. Capitals and space, like last time, but this time, the full name. The name that would be used for the signatures, when the time came, for she was sure it would.
This time, the screen loaded, and Maddie smiled. “I’m proud of you, Danny,” she said quietly. “Perhaps you aren’t so clueless after all. Just nervous, like your father was.”
Maddie found Danny’s files in a folder on his desktop. She found the ghost files, as he called them, to be surprisingly organized, and she couldn’t help but wonder if Jazz had had a hand in their creation. Of course, Danny would be more likely to keep something like this organized than, unfortunately, his room or his schoolwork. To him, they were more important, and if something happened, if someone other than him needed to access the files, they needed to be navigable.
Maddie started reading the files, skimming them over rather than taking the time to absorb their full detail. She wanted to know who her son had faced down, who he had beaten, all without her knowing, and she wanted to know who his allies were. Who she could trust, if she really needed to.
The files were alphabetized, and it became all too clear that there were many ghosts she had never heard of. Amorpho? Aragon? The first one she recognized was the Box Ghost, and he wasn’t even the first of the ‘B’s.
Danny had more ghosts on file than she had ever seen in Amity Park.
He had more details in each file than she and Jack had managed to garner collectively.
And, for some inexplicable reason, he had some of them locked down.
Tightly.
She could understand perfectly well that Danny would have met more ghosts and discovered more about them. She wasn’t particularly happy with the idea, since she knew most of his encounters had probably been unpleasant ones, resulting in fights of which he undoubtedly would never want her to know the details. She could understand why he had his own file encrypted and password protected and otherwise locked to her. She was even sure he had only called it Phantom, D., in case she or Jack had stumbled upon it before he had confessed his secret to them, despite the fact that they were both well aware that he was calling himself ‘Danny Phantom’.
Still, judging by the number of subfiles she could ascertain it contained…. It had to be more than just a description of his powers.
But she respected Danny’s privacy, at least in this instance, and after a half-hearted attempt at guessing the password for the folder, she’d moved on.
It was when she came upon the second—and last, she suspected—file that was locked up so tightly that it was undeniably Tucker’s work that she knew she would be having a talk with Danny when he got back.
She’d seen enough of his fights to know that Plasmius, V., was not only the true name of the Wisconsin Ghost, but also that he was one of the strongest enemies Phantom—her own son—had ever faced. Their fights ended in draws or with one party or the other conceding, just for a time, than there was a clear victor. If Plasmius was Danny’s enemy, quite possibly his arch-enemy, then she wanted to know as much about him as possible. They could even design a weapon for Danny to use against him, if it would help.
But she couldn’t even think of personalizing the weaponry, specifically targeting Plasmius’s ecto-signature, when she didn’t know any more about him what he’d looked like, the places he’d haunted, and the fact that, for some inexplicable reason, he wanted her son.
Plasmius didn’t want to destroy Danny Phantom. He didn’t see her son like a trophy as the hunter ghost Skulker did. But it was as if her son was the ghost’s obsession, which did not make sense when accounts of the Wisconsin Ghost predated the day of Danny’s accident. The day of Phantom’s creation.
It had to be something else. There was some reason that she couldn’t find, a reason she suspected, by the unopenable file, that Danny already knew.
Jazz’s words from that day a month ago flitted through her mind once more, as they had so many times since she’d first heard them. The unfinished question that was proof enough that Jazz still knew so much more about Danny and his secret—his secrets—than she. “You’re not even going to tell them about…?”
Perhaps this was it. Perhaps this was the end of the question. You’re not even going to tell them about Plasmius?
Danny’s answer, at the time, had been simple: “Not yet.”
Not then, but perhaps now.
Because secrets…. Secrets had a way of coming between people, when important things were kept from those dearest to you. And she didn’t want to see Danny hurt at the hands of Plasmius, not when she might be able to do something to help him. He wasn’t alone anymore. She and Jack weren’t hunting him down, and even the Red Huntress—though if Danny knew her identity, he was being tight-lipped about it, too—seemed to have accepted that Phantom wasn’t about to destroy the town.
But Plasmius’s actions, true to form for the ghost that he was, hadn’t changed.
“I hope you’ll tell us what’s going on, Danny,” Maddie whispered. “This is too important to keep secret.”
2XXXXXXXXXXXXXXXXXXX
“Did you have fun, sweetie?”
Danny drained his glass of water, set it on the counter, and looked at his mother, who was sitting at the table. Jazz had already gone upstairs and Jack down to the lab, the former to study and the latter to tweak the Freeze Ray, which hadn’t done well in its first field test. Well, it hadn’t done well considering it was supposed to freeze ectoplasm instead of create so much friction when discharging that sparks flew. But he somehow got the feeling that wasn’t what Maddie was getting at.
“Uh, yeah?” Danny could hear the uncertainty in his own voice, brought on more from the clear unease in Maddie’s stance than anything else, and when he wasn’t called on it, he knew something was wrong.
Well, something was wrong or she’d found out something that unsettled her. She was on edge, at any rate. She didn’t look a whole lot better now than she had when she’d been on the trail of his secret. And if he could see that….
“Mom, is anything wrong?”
Maddie sighed softly and tucked a stray auburn lock behind her ear. “I think we need to talk,” she said.
Danny’s gut twisted unpleasantly in a way it hadn’t for a while around his parents. “What’d I do?” he asked, pulling out a chair and sitting down beside her. He should’ve known that she’d wanted to talk when he’d seen her sitting at the table, waiting for him, not so much as a notepad or file of blueprints in front of her.
“Oh, you didn’t do anything, honey,” came the immediate reassurance.
Despite the words, Danny felt his insides take another cruel twist. Then what? Ghosts were his first thought, but Maddie Fenton was used to dealing with ghosts. It was hard to find a ghost-related situation that would have his mother looking like she did, where she didn’t know what to do. She’d already faced the worst she could—finding out that her own flesh and blood could now technically be classified as an ectoplasmic entity—so there was no reason for her to look like—
Oh.
Oh, crud.
He didn’t want to go there yet.
Danny’s mouth went dry. “Mom, what were you doing while we were out?” He was pretty sure he had everything even remotely related to Danielle buried, but he’d been hoping to have a little more time to figure out how to best dig that skeleton up—and ideally track down where Dani had gone off to—before he said anything, but now….
Maddie stretched out her hand, found his, and squeezed. This did nothing to help Danny’s racing heart. “I didn’t think you’d object to my reading your ghost files.”
Danny shifted in his seat. “I don’t,” he said, “but….” Some of those files were locked for a reason. Who knew his mother could hack stuff better than Tucker? He hadn’t even thought the Guys in White would be able to get into all of his files if they confiscated the computer.
Maddie sighed. “I’m sorry, Danny. I should have waited.”
“No, it’s fine,” Danny said immediately. “It’s just….” How was he supposed to explain Dani? How could he explain Dani? He didn’t even know where she was, and that ate at him more than anything else.
He should have bitten the bullet a long time ago. Told his parents about her—about him—when she had first turned up. But he’d known how much she’d needed to get away from Vlad and everything he represented, get away from him and all his influence, and find her own self. He’d thought…. He’d made excuses, talked himself into thinking that letting her go was the best thing for her, when in reality, it had only been the best thing for him.
It was selfish. He was selfish. Danielle wasn’t old enough to live on her own, especially if he considered her actual age rather than her physiological and mental one; she shouldn’t have to fend for herself, and that’s what he’d let her do. She was…. She was his responsibility, and he hadn’t even opened his mouth to say she should stay with him.
All because he didn’t want to face his parents.
Vlad being in town definitely didn’t help matters.
“Mom,” Danny said slowly, “I think I know what this is about.”
Maddie was looking at him earnestly, the worry clear in her eyes. “I don’t want to push you into telling me,” she said quietly, “but I think it’s for the best if I know more about the situation. I might be able to help.”
Considering he was going to propose Danielle live with them once she’d had her fill of roaming and they figure out how to come up with her background story and the appropriate papers after the fact, he was definitely going to need her help. And probably Tucker’s. And Sam’s. And Jazz’s, if only for the transition.
“I didn’t know how to tell you,” Danny admitted.
“Just start at the beginning,” his mother said, tightening her grip on his hand for a few seconds. “Once I understand why he’s after you, I’ll be able to help you defend yourself.”
Wait.
What?
“Once you understand why who’s after me?” Danny asked, pulling his hand out of Maddie’s grasp and staring blankly at her.
He was both relieved and ashamed that this wasn’t about Danielle.
It was a few seconds before Maddie answered, and in that time, Danny saw what she was thinking displayed clearly on her face. There were still more secrets. Secrets she hadn’t uncovered yet. Things he was deliberately keeping from her. This wasn’t it, and he still didn’t trust her enough to tell her everything.
But Maddie Fenton was quick to hide her dismay—heartbreak, the little voice in Danny’s mind corrected—and, keeping her face carefully blank as she studied him, said, “Plasmius. The Wisconsin Ghost.”
She didn’t ask what he’d thought she’d been getting at.
She didn’t want to push him too hard.
That just made him feel even more terrible than he already did, really. Keeping his secret from them had been hard enough. Keeping everyone else’s secret from them when they already knew his was even harder. Only this time, they weren’t pushing. They were letting him keep it. Even though they knew that, if he was keeping it a secret, they probably wouldn’t like the truth—despite being convinced they should know it.
Of course, the subject of Vlad wasn’t a whole lot better than Danielle, even without considering they were connected. Danny swallowed. “Plasmius is, um, kinda a, uh….”
“Danny.” His mother’s voice was gentle. “I just want to help you. Please, let me.”
“It’s a long story,” Danny managed weakly.
Maddie’s face fell. “And you aren’t ready to tell it,” she concluded.
“It’s just….” He’d have to tell them sometime. He just wasn’t sure now was the right time.
How long could he use that excuse?
Latching onto something Valerie had once said to him, Danny offered one more point to make his case: “It’s complicated.”
He could see the unspoken response in his mother’s expression: But if you’d just let me, I’d help you make sense of it.
Danny took a breath and let it out slowly. “You’ve probably noticed,” he said carefully, “that the Wisconsin Ghost isn’t still in Wisconsin.”
Maddie didn’t say anything. She just sat quietly at the table, waiting. Waiting, and watching him, and listening to every word he was willing to tell her.
She wanted to help him, and she didn’t understand the half of it, and he wasn’t entirely sure he wanted her to understand.
Sure, it would cement her view that Vlad’s a creep. She’d see him for the fruitloop that he was. His dad would finally understand that his old college buddy wasn’t his friend and didn’t deserve to be treated as such. Vlad wouldn’t be able to pull any more stunts to try to work himself deeper into their lives.
Frankly, Danny would be happy if he never saw Vlad again.
But this…. He wasn’t sure he could say it like this. True, he found it hard to find any sympathy for Vlad, but his dad would be crushed. There had to be a better way to go about this.
He needed Jazz.
He hadn’t said anything for a while, and Maddie took this as an opportunity to prompt him. “He fixated on you when we brought you and Jazz along to our college reunion, didn’t he?”
Close enough. “That was the first time I met him….”
Maddie bit her lip. “I didn’t know, sweetie. Your…. After your accident, I’d attributed the increase in ecto-activity to the Fenton Ghost Portal.” She hesitated. “The other ghosts don’t usually seek you out, do they?”
Besides Vlad? Sure they did. Skulker. Walker. The list could go on, but Maddie didn’t need to know that. “Not all of them,” Danny said after a moment. “I mean, even in Wisconsin, the Dairy King only really showed himself to me because I needed help.”
Maddie didn’t so much as raise an eyebrow, meaning she remembered the name from his files. Instead, she asked, “How often do you need help?”
Right. He shouldn’t have admitted that. “Plasmius surprised me, that’s all. Besides, you should know now that the Dairy King isn’t the only friendly ghost out there.”
“Honey, I’m not sure you should—”
“It’s okay, Mom. Honest. It’s nothing I can’t handle.”
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signetofworlds · 5 years
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Master of Light (An introduction)
“I can shake now and I can show
I can go where no one else goes Check your head now and hold on tight It's surfin' time with the master of light”
-David Wyndorf, Master of Light
It’s been quite a long time since I’ve put pen to paper, in part because I’ve gotten so used to dictation over the aeons. Most likely, you wouldn’t understand the strange pidgin language which I’ve synthesized from the tongues of a thousand worlds, the bizarre and nonlinear dialect with which I compose my dictation. That said, this form of communication facilitates not only coherency but also prudence, as I am forced by the medium to place down my words one at a time. A priest of Lissala once told that this forced hesitation and leisurely taste makes writing the most enlightened form of communication, and while I personally disagree I can understand how a Thassilonian politician would come to think that way (of course, the clarity of his writings proved insufficient to save his civilization from debauchery).
My preferred title is Coeus, as it was given to me by an individual for whom I have nothing but fond memories. I was seven years old when I was first exposed to the magical workings often referred to as the arcane, and this eventually led to my first encounter with representatives of the Elder Gods at age 14. These higher entities fascinated me, guiding my endeavors until after many grueling years I learned to harness a fragment of the strange energies which Yog-Sothoth, the Gate, the Key, the Pattern which binds all that shall ever exist, utilizes in his infinite existence.
Beyond the age of 34, I have ceased to keep track of my passing years, for relativity makes age a rather difficult figure to properly calculate. My infallible memory (a most useful gift from my patron) ensures that I could determine my exact age to the very second if ever I desired, but such tedium has eluded me for the entirety of my existence and will likely continue to elude me so long as there is universe to explore.
You may call me a pilgrim, an individual with a mission far greater than myself for which I trek all of existence. I have no true ambitions of my own, for an individual of my age and experience has come to recognize the trivialities of every worldly goal as well as every vain pursuit of enlightenment. My purpose lies in my work, gathering the knowledge of the universe in the unique implement which Yog-Sothoth has provided me: The Signet of Worlds.
The many-metaled gem which I wear on my left hand is perhaps the greatest repository of lore and experiences in the entire multiverse, a catalog of every planet I have travelled to, every civilization I have seen, every technology I have witnessed the use of, every stratagem I have observed, and every use of magic I have privy to. Up until now, I have filled its infinite memory banks privately, refusing to disgorge even the tiniest fragment of knowledge from its depths. Now, however, my ancient and addled mind has dubbed the universe worthy of a few of my signet’s secrets.
As much as I wish to provide a detailed record of events, I am but one man, hardly important in this infinite multiverse. In fact, I do my best to avoid exerting too much of my will on the flow of history, for I lack to rigor to hold any sort of empire together or to warp the fundamental forces of reality in a manner that pleases me.
Here, I offer my accounts of the small fraction of multiverse that I am capable of understanding for your enjoyment. That said, I envision that the first thing many of you will ask about are the limits of my own abilities and the Signet’s. As I am already sharing a variety of dangerous lore with you all, I feel that this question can be indulged.
COEUS     CR 24/MR 6 Human Cleric of Yog-Sothoth (Ecclesitheurge) 1/Wizard (Chronomancer) 1/Investigator (Portal Seeker) 1/Mystic Theurge 10/Grand Unifier 7*/Hierophant 6
Medium Humanoid (human, mythic) Init +13 Senses Aura Sight, Darkvision 60 ft, Detect Magic See Beyond, See Invisibility, Perception +33 DEFENSE AC 38 touch 23, flat-footed 32 (+6 dex, +9 armor, +6 natural, +5 deflection, +2 insight) hp 240 (2d8+18d6+141) Fort +19, Ref +20, Will +28; extra +3 vs mind-affecting effects Defensive Abilities Forewarned +1, Freedom of Movement, Knowledge is Power, Life Bubble, Mind Blank, Nine Lives, DR 10/adamantine Immune Aging, Disease, Divination, Insanity Space 5 feet Reach 5 ft Speed 30 feet, Fly 40 feet (good) Melee +13 Ranged +14 Special Attacks Blessing of the Faithful, Channel Positive Energy 1d6 (11/day, DC 18), Channel Power, Combined Spells (9th), Form Blending, Form Fluidity, Indistinguishable Power, Inspiration +1d6 (18/day), Inspired Spell, Mythic Power (15/day, surge +1d8), Spell Synthesis, Temporal Pool (18 points, Forewarned, Rewind), Wild Arcana
Diviner Spell-Like Abilities (CL 1st, concentration +18)
20/day-Prescience
Domain Spell-Like Abilities (CL 1st, concentration +18)
20/day-Door Sight
20/day-Recall
Investigator Extracts Prepared (CL 1st)
1st-Adjuring Step, Detect Secret Doors, Disguise Self, Heightened Awareness, Identify, Tears to Wine Cleric Spells Prepared (CL 18th, concentration +37, DC 27+spell level, 28+spell level for conjuration spells)) 9th—Astral Projection, Energy Drain, Gate, Miracle, Summon Monster IX, World Wave
8th—Dimensional Lock, Discern Location, Greater Planar Ally, Moment of Prescience, Nine Lives, Phasic Challenge, Summon Monster VIII 7th—Contact Entity IV, Ethereal Jaunt, Greater Scrying, Greater Teleport, Memory of Function, Quickened Prayer, Resurrection 6th—Find the Path, Greater Dispel Magic, Heal, Modify Memory, Quickened Alter Summoned Monster, Source Severance, Summon Laborers, Summon Monster VI 5th—Army Across Time, Break Enchantment, Commune, Fickle Winds, Life Bubble, Locate Gate, Plane Shift, Siphon Magic, True Seeing
4th—Blessing of Fervor, Death Ward, Divination, False Future, Foretell Failure, Freedom of Movement, Master’s Escape, Summon Monster IV, Wall of Bone 3rd—Animate Dead, Channel Vigor, Detect Anxieties, Detect Desires, Dispel Magic, Magic Vestment, Obscure Object, Protection from Energy, Speak with Dead 2nd—Ancestral Communion, Enthrall, Grace, Ironskin, Lesser Restoration, Locate Object, Silence, Stalwart Resolve, Visualization of the Mind 1st—Air Bubble, Deathwatch, Detect the Faithful, Divine Favor, Expeditious Retreat, Hide from Undead, Obscuring Mist, Sanctuary, Shadow Trap, Shield of Faith 0 (at will)—Create Water, Detect Magic, Mending, Read Magic
Domains: Knowledge (Memory Subdomain) (Primary Domain), Travel (Exploration Subdomain)
Wizard Spells Prepared (CL 18th, concentration +37, DC 27+spell level, 28+spell level for conjuration spells) 9th—Foresight, Mage’s Disjunction, Maze of Madness and Suffering, Shapechange, Time Stop, Wish
8th—Antipathy, Greater Planar Binding, Mind Blank, Polymorph Any Object, Prediction of Failure, Quickened Dimension Door, Temporal Stasis 7th—Control Construct, Greater Arcane Sight, Limited Wish, Mage’s Magnificent Mansion, Particulate Form, Spell Turning, Waves of Exhaustion 6th—Antimagic Field, Borrowed Time, Cold Ice Strike, Contingency, Greater Illusion of Treachery, Ice Crystal Teleport, Legend Lore, Unwilling Shield 5th—Commune with Texts, Contact Other Plane, Dominate Person, Fabricate, Magic Jar, Mirage Arcana, Overland Flight, Permanency, Wall of Force
4th—Akashic Communion, Confusion, Dimension Door, Dimensional Anchor, Enervation, Horrific Doubles, Locate Creature, Mad Sultan’s Melody, Stoneskin 3rd—Aura Sight, Displacement, Harrowing, Haste, Ice Spears, Protection from Chaos, See Beyond, Slow, Suggestion, Tongues 2nd—Aboleth’s Lung, Alter Self, Blood Transcription, Create Treasure Map, Detect Thoughts, Glitterdust, Invisibility, Spell Gauge, Web 1st—Anticipate Peril, Feather Fall, Grease, Magic Missile, Mount, Shield, Silent Image, Songbird, Technomancy, Unseen Servant 0 (at will)—Arcane Mark, Ghost Sound, Mage Hand, Prestidigitation
School Specialization: Divination (Foresight) Opposed Schools: Enchantment, Evocation
STATISTICS Str 21, Dex 23, Con 25, Int 44, Wis 26, Cha 27 Base Atk +8; CMB +30; CMD 47 Feats Augment Summoning, Compatible Forces*, Dual PathM (Archmage), Evolved Summoned Monster, Extra Path AbilityM x2, Heighten Spell, Metamagic Amplification*, Quicken Spell, Sacred Summons, Scribe Scroll, Spell Focus (Conjuration), Technologist, Unusual Methodology* (Cleric, Intelligence rather than Wisdom) Skills Appraise +40, Bluff +36, Diplomacy +36, Disable Device +10, Disguise +31, Escape Artist +10, Fly +19, Heal +12, Knowledge (all) +42, Linguistics +40, Perception +33, Sense Motive +36, Spellcraft +40, Sleight of Hand +10, Stealth +34, Use Magic Device +31 Languages Aklo, Truespeech, and numerous other languages which I have not bothered to completely tabulate here. SQ Amazing Initiative, Beyond Morality (Mythic Adventures version), Bonded Object (Signet of Worlds), Domain Mastery, Ecclesitheurge’s Vow, Enduring Blessing (Freedom of Movement), Harmonious Mage, Hunt Portal, Legendary Item x3 (Signet of Worlds, Eternal Bond, Everlasting, Legendary Fortification, Metamagician, Perfect Surge, Powerful, Rejuvenating, Returning x2, Undetectable) Combat Gear Ambrosia x5, Annihilation Spectacles, Belt of Physical Perfection +6, Boots of Teleportation, Bracelet of Bargaining, Gloves of the Commanding Conjurer, Greater Maximize Metamagic Rod, Greater Quicken Metamagic Rod, Handy Haversack x10, Headband of Mental Superiority +6, Highwayman’s Cape, Nectar of the Gods x4, Persistent Metamagic Rod, Robe of the Archmagi, Ring of Energy Dampening, Scarlet and Green Cabochen Ioun Stone, Signet of Worlds, Steel-Mind Cap, Thanatopic Metamagic Rod, Torc of Truespeech, Tunic of Careful Casting 845k
Active Spells (Sp) My statblock above treats me as already having cast the following spells upon my person: Stoneskin, See Invisibility, Shield of Faith, Ironskin, Magic Vestment, Moment of Prescience, Mind Blank, Overland Flight, Nine Lives, See Beyond, Soul Vault, Life Bubble, Heightened Awareness, Spell Turning (10 levels), and Foresight. The reason for this is that I have made many of these spells permanent upon myself or at least am not so stupid as to venture out into the absurdly dangerous multiverse without a proper index of precautionary measures.
Exceptional Stats (Ex) My ability scores were generated using 25 points, and I possess substantial wealth which far exceeds the arsenal of the rare individuals who rival my abilities. In addition, I have enhanced all of my ability scores by 5 using the Wish spell. These modifications increase my total CR by 2.
Immortal (Su) I have lived far beyond any human’s normal lifespan. I gains the +3 bonus to my Intelligence, Wisdom, and Charisma scores for having lived beyond venerable age, yet I do not take penalties to my physical ability scores. I am immune to disease and to all forms of madness (including confusion effects and feeblemind).
Mythic Contingencies (Sp) In the event any misfortunes befall me, I have prepared contingencies which activate under the following conditions.
If I wink with my right eye, I am affected by a Mythic Globe of Invulnerability spell which negates non-mythic spells of up to 7th level
If I wink with my left eye, I am affected by a Restoration spell
If I ever stop tapping my right big toe for longer than one minute (a tendency which I perform even in my sleep), I am immediately recalled to one of my concealed sanctuaries as per Word of Recall
Finally, if I am affected by an compulsion effect, the effect is immediately dispelled as per Greater Dispel Magic.
Abilities marked with a * appear in the book Adepts of the Inward Eye. The rest can be found on d20pfsrd
SIGNET OF WORLDS
Aura: overwhelming all; CL: 20th
Slot: ring; Weight .5 lbs.
DESCRIPTION
This bauble has kept me alive for more lifetimes than I can be bothered to count, and acts a reservoir for the tremendous lore I have collected. The Signet of Worlds functions as a spellbook which contains every spell I have ever encountered, and any character capable of preparing spells from a spellbook can use the Signet of Worlds to prepare them as if from a spellbook. The Signet of Worlds can be presented in place of using any material or focus components used in casting a spell (this includes even expensive material components). A character who prepares spells using the Signet of Worlds is also considered to know the Mythic versions of all spells prepared using the Signet. In addition, the wearer of the Signet of Worlds can take 20 on any intelligence-based skill checks they make. New spells can be scribed into the Signet using the same method as scribing spells into a spellbook.
DESTRUCTION
The Signet of Worlds can be destroyed by speaking the verbal components of every spell contained within the signet in a perverse and primordial dialect of Aklo. Afterwards, the signet must be exposed directly to the Azathoth, at which point it would explode in a surge of arcane power.
At the very least, that’s what I’ve been able to intuit about its destruction.
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Teaching Methods
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(Methods Section 2)
Across the contexts I’ve described in the past three post I work to illuminate the wealth of opportunity well-developed writing skills can afford a diverse individual. I demonstrate the value of writing by teaching experimentation, advanced critical thinking about the relationship between the disciplines and society at large, evaluation of texts, the translation of analysis into writing, awareness of written genres and, finally, how to effectively apply genres in different contexts and disciplines to achieve the author’s desired effect.  To teach these writing skills I employ research-based pedagogies that are built upon Genette’s  (1981; 1997) theory of transtextuality, Vygotsky’s (1978) concept of zones of proximal development, and  the student-centered, dialogic pedagogy that is advocated by Freire (1970) and Bakhin (2004).  In this post, I will describe the theoretical foundations of my teaching strategies, how those theories manifest in practice and how those practices shifted from context to context.  
The Collective Unconscious and Genre
Half the work I do with students is teaching them to decode genres so they can write for specific contexts and audiences. I agree with Bruffee when he argues “traditional classroom learning” has rendered diverse students “unprepared (24)” to tackle advanced academic writing “in the first place” because traditional approaches focus on covering up student differences instead of providing a means to effectively communicate their uniqueness to diverse groups of people.  One difference that is covered up during instruction are the varied levels of genre awareness students bring to the classroom and how that awareness is informed on an individual level by students’ cultural backgrounds.  Among compositionists, I partially agree with Friedman (1993; cited by Devitt,2004 ) when she argues against explicitly teaching genre because the endeavor could fall into rote mechanical practices and would fail to address the totally of genres simply because it is impossible for an individual teacher to understand and convey every aspect of all genres.   However, I also partially agree with Devitt who, in response to Freedman and others, who  argues ignoring students’ genre use and failing to describe it makes genres a part of the hidden curriculum (Devitt citing Christie, 1985). Devitt concludes, “If we teach a genre explicitly, we will inevitably teach it incompletely, but students will understand more about it than they would have if we had taught them nothing about it at all”(p.341).  
In this research and my teaching, I built upon these two seemingly conflicting perspectives by coming to the conclusion that as a teacher I do not have to completely teach genres because students already have a great deal of genre knowledge, whether consciously or subconsciously.  The trick is to bring genre knowledge to the forefront of students’ minds and to get them to meta-cognitively think about the knowledge they already possess in regards genres. This realization addresses issues of impossibility and the dangers of rote practice because it opens space for students to access their own funds of knowledge (Moll, 1992) and gives more possibilities for students to add to their funds of knowledge through collaborative learning that works within students’ zone of proximal development (Vygotsky, 1978).  
I take a layered approach to understanding genre and how culture influences they way they are perceived.  First, I strive to transcend the cultural, the sexual and the racial by tapping into our most basic human understanding of genre.   The most primal genres, like the lyric poem, the argument, the epic journey are a part of humanity’s collective unconscious as defined by Carl Jung. The genres and the archetypes they contain form the base upon which our individual and culture derived understandings of genre build upon, which is why genre knowledge is mostly intuitive, unconscious and extremely difficult to teach.  Thus instead of starting with a genre and trying to transmute my understanding of genre to students’ minds, I use the Socratic method to get students to articulate and compile as many aspects of a genre as we can in a group setting.  
After those understandings are articulated, then I invite students to share their cultural and experience-based perspectives on a genre so we can understand how genres change and act across contexts and cultures. I encourage students to compare those understandings with their classroom colleagues. Sometimes students come to different understandings and decide to stick with their own. More often than not, they integrate their colleagues' understandings if those ideas dovetail with their own.   Once the group has reached some modicum of consensus on what constitutes a genre, we then discuss how society’s expectations dictate how the writing that is embedded in a particular genre will “act” when it is released to an audience.  Discussing how a genre acts “in the wild (Soliday, 2011)”  helps students have the foresight to preemptively modify their language or structure  to meet the needs of audience expectation while getting their messages across. 
Trans-textualism and Critical Thinking
Once students feel comfortable with framing their messages in a particular genre I use a transtextual pedagogic approach that encourages students to think critically about their text, the texts they are using as resources, and how the texts on their topic interacts in relationships that ultimately shape how the subject at hand is perceived in academia and society at large. According to Gérard Genette transtextuality is defined as “textual transcendence of the text” or  ”all that sets the text in a relationship, whether obvious or concealed, with other texts” (1981; 1997). In Genette’s typography of writing those relationships can be:
1. Intertextual, the simultaneous presence of more than one text within a text. 
2. Paratextual,  the relationship between the text its surrounding text.
3. Metatextual, the criticism of the ideas in one text that is embedded in another text. 
4. Architextual, the generic positioning of a text as indicated by the title.   For the purposes of this project, I build on Genette’s definition of architextuality by including the generic positioning of a text as indicated by the genre markers embedded within the text.
5. Hypertextual, which is the extension of a text by a following text or, in the context information technology, text that leads a reader to another text. 
Students and I uncover the relationships texts have with one another through in class or one one one discussions. During those discussions, the students and I make webs of connections between ideas and the rhetoric surrounding those ideas across disciplines.  Though I never explicitly define Genette’s topography for students (I always fear talking about it will come across as discipline-specific mumbo-jumbo to students), in general, students are usually able to pick up on how texts influence other texts and how those texts influence the writing they create.  
For example, when the McNair scholars initially approach the GRE analytic writing task they view it as just a standardized test with an arbitrary prompt that doesn’t mean anything in real life. Throughout the course of my class, I work with students to see how the textual problems in the GRE (and other standardized tests) are informed by other text.  Revealing that information unveils the real writing task students face- synthesizing the rhetoric about an issue based on all those texts to develop their own arguments about the issue at hand in their writing. Once they gain that understanding they are able to see the GRE writing prompt is not just an exercise that tests how well a student does at taking tests.  Gradually the students come to realize the skill it takes to synthesize multiple texts to develop a novel argument during the GRE writing section is a skill they will use every day in graduate school. 
Take this Issue task prompt for example:
A nation should require all of its students to study the same national curriculum until they enter college.
Write a response in which you discuss the extent to which you agree or disagree with the recommendation and explain your reasoning for the position you take. In developing and supporting your position, describe specific circumstances in which adopting the recommendation would or would not be advantageous and explain how these examples shape your position.
This prompt, like the others in the GRE Issue Topic Pool,  comes off a little opaque for the uninitiated student.  It is easy for a student who doesn’t have insider knowledge about how writing prompts are crafted to fall into the trap of taking an either/or approach (either it is good for all students to study the same curriculum or not) when drafting their response. At best, a student who takes a simple dualistic approach to GRE prompts in the form of the standard five paragraph essay will score a 4.   
I have students take a step back from simply diving into the prompt to avoid falling into the dichotomy trap.  I push students to question every aspect of the prompt so they can come to understand who wrote the prompt and why they would write it.  In class, I invite students to imagine what type of person would create this small piece of text.  They’re always shocked to find out these types of writing prompts are not computer generated or written by some distant, unimaginable “testing experts.” Verbal portions of writing tests are typically written and scored by writing nerds like yours truly.  Knowing what kinds of people write the test makes it easier for students to imagine what kind of mindset manifested the prompt. 
Once students begin to understand the ghost in the machine of the test, I ask students what they think “the word nerd friends in the parallel universe of standardized testing” are trying to get at with this prompt.   I ask them if there is anything in history, literature or current events that could inform the creation of this prompt. Once we’ve had an extensive discussion, I show them other texts that have a clear relationship to the prompt we’re examining using digital resources.  In the case of this prompt, I usually show students the Common Core Curriculum, the PISA exam that sparked the creation of the Common Core, information on No Child Left Behind, background information on the people who created the Common Core, debates in the news about the curriculum and instances in history where a national curriculum was instituted for better or for worse (Nazi Germany anyone?).  We talk about the relationships and the dialogues between those texts and how this testing prompt is prompting test takers to engage in the dialogues surrounding national curriculum. 
By the end of this exercise, students come to realize the prompt is not pulled from outer space. and the word nerds are not trying to stump them.  The people who have drafted these prompts write them with the expectation that test takers read the newspaper every once in a while to get informed about the issues happening in the world around them.  Moreover, they expect test takers to have ideas of their own that they are able to expound upon.  The underlying assumption is individuals who aspire to attend graduate school are not critical thinkers and responders.  In short,  every prompt on the GRE writing portion is a gimmie because they are based on widely available texts.  Once students get that understanding, it is easier for them to investigate, compile and critically analyze texts that relate to the topics on the GRE.  Moreover, once students master this skill, it is easier for them to replicate the strategy of understanding the perspective of individuals who draft writing prompts (their professors) and respond to those prompts in a sophisticated manner for their other classes.   
The resulting outcome from the transtextual pedagogies I have used in my teaching is students come away with intertextual and metatextual understanding of texts across genres and context. Students develop sophistication of written message and their ego strength,  two variables Emig (1971) identified that affect the length and nature of students’ writing process, as they relate to drafting a sophisticated argument that takes into consideration all of the rhetorical information students have knowledge of on a particular subject.  Once students can define for themselves how texts are in conversation with each other, it makes it easier for them to enter those conversations. 
“Teaching” Genre and Style Experimentation
To transform Genette’s expanded theory of transtextualism into a viable pedagogy, I balanced that theory with the experimental grammar pedagogy that is advocated by Bakhin (2004). Bakhtin’s (2004) research on grammar focused dialogic pedagogy emphasizes style and device development as a way of moving past focusing on grammar mechanics and puts emphasis on developing sophisticated messages that are grammatically correct. Bakhtin begins his argument with the following:
“One cannot study grammatical forms without constantly considering their stylistic significance. When grammar is isolated from semantics and stylistic aspects of speech, it inevitably turns into scholasticism.”
Bakhtin goes on to argue Russian teachers, and, in turn, their students, are typically trained in the most cursory way on the interplay between grammar and stylistics. After asserting grammatical forms must be thought of in terms of their “expressive potential (p. 13)”, not simply mechanics, Bakhtin claims language teachers give generalized instructions like, for example, limiting the repetition of the word “that (p.14)” and to select forms that sound the best in the sentence.  Bakhtin concludes, “such answers are inadequate, and, furthermore, essentially incorrect” (p.15).  Bakhtin claims the outcome of this instruction is as students progress through schooling, their lively personalized style shifts to an impersonalized, clichéd, “colorless (p.23)” bookish style that mimics what they perceive to be academic writing. This shift is a crystallization of the student fear that any sense of style will corrupt their work.  Students write for the eyes, not intonation and gesture, yet their put upon erudition, unfortunately, is the sign of a “half-educated writer (p.24),” not of a writer with a sophisticated message.
Instead, Bakhtin proposes a dialogic pedagogy in which students experiment with reconstructing sentences from model texts as a group.  During this process, students manipulate the sentences in multiple ways so they can see how the meaning and style of a sentence shifts with each sentence’s iteration and to make clear grammatical changes can be more than a “simple mechanical process.” After this type of experimentation, students are encouraged to incorporate this practice into their writing under the guidance of an instructor. 
Morrell (2004) asserts the type of pedagogy Bakhtin advocates can be a vehicle of engagement for “teachers, as transformative intellectuals” (p.90) when working with diverse students. I concur with Morrell, which is why I’ve made student experimentation in writing a focal point of my teaching.  Instead of using model texts as Bakhtin advocates, students used drafts of their own text to experiment on. During the editing phase of student writing, I had students read their texts aloud so they could hear the voice they were projecting in their writing.  Once students could hear what they were projecting, students edited their work and experimented with sentences based on what sounded most effective to them while integrating their voices.  
What helped this experimental process was the contexts that I worked in were low stakes, meaning students received credit but they were not evaluated through grading. Students evaluated their own performance based on the completion of their projects, the goals they had for their own writing and whether they felt their messages were adequately conveyed to their respective authentic audiences. Self-evaluation opened up space for students to experiment more with their writing because they were not writing to meet the requirements of their professor (me). They were writing for their own growth.  My only requirement was students ensured their writing clearly articulated what they wanted to convey and that it be turned in on time.  
Students ended up presenting me with ideas of things they wanted to do with their writing and rhetoric.  Together we would discuss the myriad of options they could use to meet their goals.  Some of those approaches were generated by me but the bulk of the approaches were defined by what the students wanted to see in their work and their ideas on how to make those rhetorical moves happen. For the most part, I highlighted the well-executed parts of the text that project their voice and messages with strength and effectiveness in my feedback in addition to pointing out problematic portions of the text. Students would then take their pieces and “try out” some of the moves they developed themselves, some moves I suggested and moves we hashed out together.  Finally, students selected the rhetorical moves they thought worked best for their projects and I would evaluate the work, again, solely based on message clarity and whether it was turned in on time.  
Morell (2004) argues that the type of pedagogy Bakhtin advocates requires a different type of assessment than what we are used to. However, Morell does not provide a definitive way to go about conducting that assessment. In building on Morell’s assertion, I believe a dialogic pedagogy demands the evaluation of the writing resulting from that pedagogy requires dialog as well. Aside from evaluating the students as their teacher, for the purposes of this research, I evaluated student writing development by measuring their level of engagement with the process (Did they make appointments with me? Did they complete the writing tasks we agreed to? Did they ask me or their peers writing questions?), whether their writing behaviors changed during that process, whether they developed more skill in describing how their writing process went.  I also assessed the students based on their own satisfaction with the process and their satisfaction levels with their finished products.  As you can guess, I spent a lot of one on one time working with students throughout and after their writing process to perform these assessments.  That said, the conversations I had with students one on one influenced group discussions because the engaged students brought their new knowledge to the group.  The group, in turn, built more knowledge from the group discussions, so even students who were not highly engaged gained more writing skill by interacting with the students who were more committed.
Freire’s Dialogic Classroom
It is clear in the teaching practices I described above the dialogic classroom strategies that are advocated by Freire (1970) are interwoven into every teaching strategy I use.  Although I advocate explicit writing instruction, the explicit ideas that are discussed in class arise from student knowledge and experience.  I play the part of group discussion facilitator and a more experienced colleague.  I may be viewed as an “expert” by students, but I remind them they are experts in their own knowledge as well.  I am there to “fill in the gaps” so to speak of some of the blind spots they may have about writing. They are also there to point out my blind spots and tell me when I am missing something so we can investigate the answers together.    Taking a democratic approach where all the participants (including my teaching colleagues) contribute knowledge and hold one another accountable in a respectful manner gives rise to a safe space that is not only accepting of students diverse backgrounds but is dynamic in that it integrates students’ cultural knowledge and lived experiences into the task at hand- boosting students linguistic dexterity. 
The teaching practices that result from the integration of these theories:
1. Exposes students to diverse types of texts, literary practices, rhetorics and registers through reading & writing to promote student linguistic dexterity.
2. Encourages students to make comparisons between genres.
3. Teaches students how to critically examine texts.
4. Provides the space for students to practice writing varied genres and literary devices.
5.  Teaches students to metacognitively transfer the skills learned from one genre to another to improve writing skills.   
6. Empowers students with methods they can use to teach themselves new writing skills long after instruction has ceased.
But Wait, There’s More...!  Context Specific Teaching Strategies
The 10 Step Method for Building Vocabulary
Having the skill to building a high-level vocabulary was of vital importance to the McNair scholars.  They needed that skill to best the GRE and to take with them to graduate school where they’d have to learn sophisticated, discipline-specific language.  Before I got the instructor position I had developed a vocabulary strategy to help diverse students because the students I previously worked with consistently reported vocabulary development as their number one writing challenge in postsecondary school. 
In composition studies, it has been well documented that entering the various academic disciplines requires the acquisition of discipline-specific registers or vocabulary. Blumner (1990) stresses the crucial role discipline-specific language plays in a scholar’s academic success.  He asserts gaining mastery over the peculiarities of a discipline’s register is a prerequisite for “acceptance into the academic community (p.35).  Bean (2001) and Goshert (2011) suggest dictionary and context review strategies (Bean, p.138. Goshert, p. 63) are adequate approaches students can utilize to meet this prerequisite.Yet these approaches are not in line with the discoveries researchers in cognitive psychology and linguistics have uncovered over the past twenty years about the nature of vocabulary acquisition in native speakers and second language learners.  Linguists Herman and Nagy (1987) assert dictionaries provide insufficient background information on complex words.  Studies in both fields indicate in order to master new terms, vocabulary must be presented numerous times to students while embedded within contexts to create webs of meaning and understanding (Webb, 2007; Pressley, Levin and McDaniel, 1987; Jenkins, Stein and Wysock, 1984). Blumner echoes these linguists and cognitive scientists when he argues students need multiple opportunities to try out different registers without judgment. He goes on to suggest writing centers a place to try on different discourses, which led me to focus on crafting a fast way to teach students how to teach themselves new vocabulary.
When I created the 10 Step Strategy, I wanted to combine vocabulary building with developing research skills while tapping into literacies outside of textual literacies. I transferred techniques I learned from literary criticism and poetry analysis to the academic context and condensed those methods into ten quick steps. To integrate a research component within the strategy, I made steps 1,2, 3, 5, and 6 research based so students would have to practice digging into information on the internet and in libraries to create their own word contexts, not just have contexts handed to them by the teacher.  
Step 1,word deconstruction, also provides students with the opportunity to tap into their prior knowledge and “chunk (Bransford, Brown and Cocking, 2000, p.32)” that information into their word root schema if they know a ranges of roots, prefixes, and suffixes as I did when I first encountered the word panopticon. In general, I made the assumption students would have limited knowledge of word roots and would have to look up the roots of some words.  I stress “some” here because when I did three workshops with diverse students in 2012 and 2013 to test the pedagogies in this dissertation, some students knew the root of “opti” and others knew “pan.” When students pooled their knowledge, they got really close at guessing the definition without me saying a thing. In this research, I found students can pool their knowledge of roots more often if they have the opportunity to regularly deconstruct words in groups.  
Steps 4 and 9 rely on visual literacy to help students who learn through images rather than words while step 7 taps into students’ orality. Typically, teaching steps one through nine strategy takes 7-10 minutes. What usually makes this pedagogy a longer lesson is drawing word maps based on the connections students make in relation to the word.  In addition to connecting instances of the word’s usage in real life through maps, I have students extend their word maps into word families that integrate other words that have the same roots, prefixes, and suffixes as the word they are trying to learn.    In every run of teaching this strategy, word maps always sparked lively critical discussions among students because the maps connect the word’s academic definition to phenomenon outside of the academy. Students reported this strategy is extremely helpful overall when they struggle to comprehend vocabulary from their disciplines because when the words are extracted from a wall of words and  into maps that are coupled with pictures, the student encodes the target word and other words into their long-term memory with chunking.
Writing in Practice, Not Just Discussion
Another strategy I swear by is making students write in class.  Yes, I make them. I don’t invite them to write like I do with other exercises.  Writing in class is required because students have the tendency to do their writing at the last minute if they do it at all.  For some students, my class has no teeth because I can’t punish their lack of work through grades.  Instead of punishing them by giving them an F, I make them perform under my watchful eye. It’s easy to intellectualize writing in classroom discussion especially for students who talk a good game.  It’s harder to put what we’ve intellectualized into practice in the moment.  
To mitigate the issues all talk and no action students experience,  I dedicated in-class writing time throughout the quarter.  After that writing period, students talk about their writing process and review each other’s writing at the end of class.  Discussing a piece after writing puts students in the hot seat.  It forces the students who have been in avoidance about their work to face their shortcomings.  It also gives all the students the opportunity to figure out what they’re doing right so they can replicate those strategies. Finally, they get knowledge about what their classmates are doing well so they can build on their successful practices. Together we go through the cycle of writing so we can see we all have the same “writer woes” of being burnt out on our topic, hitting writing walls, untangling sentences/ideas and, finally, feeling the exuberance of completing a solid draft.
During classroom writing time, I also write.  Working in front of students models what real, planned, incremental writing looks like.  Modeling incremental writing demonstrates the difference in quality between planned writing in a group context and writing a draft all alone at 5 am the morning the paper is due.  Working through the motions of scheduled incremental writing teaches students self-discipline in writing and helps them break bad habits. 
While there are other strategies I use with students depending on the circumstances, the strategies I describe above are the bulk of the work I did with the students  who participated in Aggie Voices, McNair Scholars, and the Diversity Forum. In the following posts, I will describe the results of my investigations in those contexts and conclude with an analysis of how student voice shifts based on student trust, comfort within a context and student self-confidence in their own discipline specific knowledge.  
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tevgreenai-blog · 7 years
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AU Selfpara: In Another Life, Another Dream
Kailey Johnson-Johar scrubbed her palm across the bridge of her nose, trying to chase away the throb of tension that had blossomed there halfway through the salad and remained through dessert and after-dinner drinks. She loved her mothers, she did, but god could they be tiring. She’d sent the kids to bed at last, kissed Dee on the cheek and said she would take care of the dishes, go relax, and let herself sink down on the plush sofa in the living room for a few minutes of respite before she got started on the clean-up. She needed the break.
She did love her mothers, but she wished the both of them loved their work a little less. Just once she’d like to have them visit without any mention of Mama-Pri’s quantum theories or Mama-Carol’s lattice matrixes; without any interrogation of the kids about their schoolwork and grades, about what kind of science their teachers were sharing with them, about GPAs and college plans. Kailey understood that they were both a little disappointed that she had gone into vanilla mathematics instead of chasing some more exciting, cutting-edge field like they had, but that was no reason to push their grandkids so hard. They weren’t even teenagers yet, and Mama-Carol was already talking about MIT’s standards for admittance! Mama-Pri was no better; she had taken her undergrad at Brown, so she considered herself “the open-minded one,” but she still made it clear that she thought any course of study that elevated theatrics or color theory over quantum physics was a waste of time.
“Mom,” Kailey had pointed out for the seventieth time at least, “it’s fifth grade, not junior year of high school. Of course everybody is more interested in the school play than in Newton’s Aerodynamics. Cut some slack, okay? Now, do you want tickets or not? Neither of the kids have a lead role, so if you want to skip it--”
To their credit, both proud grandmamas had been outraged at the very idea of passing-up a chance to see their precious darlings on stage, and Kailey had smiled with grim victory as she made the note to call Ms. Wu in the morning to buy four tickets in the fourth row, not two, but she couldn’t help but remember all the times her mothers had promised to come see her plays and concerts and field hockey matches only for one or the other to cancel at the last minute because the Ebrahim-Jackson Collider had just done something unprecedented, or because the Wagman-Savage Singularity Simulation was acting up, or any others of a hundred various important but still disappointing reasons. Maybe she would also call Uncle Choi and see if he and his new protégée, that sweet boy with the impossible hair whose name Kailey could never pronounce right, wanted to come to an elementary school play if she bribed them with wine and pie afterward. The odds that all four scientists would have to rush away were slim to none, and if there were six people there instead of four, the absence of one (or maybe even two) would be a lot less noticeable from the stage.
The kettle whistled and Kailey sighed with relief; a cup of mint and valerian tea would chase away this not-quite-a-headache and help her wind-down enough so she wouldn’t be up tossing and turning half the night. She didn’t want to keep Dee awake either; the art gallery was having a showing of some new talent tomorrow night so they would need all hands on deck there first thing in the morning to get all the decorations and artist-statements arranged properly. Kailey sipped the hot, drowsy drink and let herself smile. If the worst family drama she had to complain about was overly-interested grandparents, she had it good; and at least with Dee’s parents having moved back to India three years ago there was an ocean between them and any pestering they could do. No, life was pretty good, and Kailey didn’t really have anything to fret over...but of course as she’d told her mothers, the kids weren’t teenagers yet.
The Borjigin-Lavelle device booted-up with the usual blinking lights and whirl of numbers flickering across the various display screens faster than the human eye could track. That didn’t matter; all the data was being recorded, was always being recorded. Operating System 3.7 cycled through its modified start-up perimeters and then, as its programming dictated, said, “Query: input?”
Choi and Yasmin both groaned. “So much for colloquialisms,” spat the younger of the two, plopping her chin in her hands. Her mentor smacked her shoulder with his plastic stylus. “Enough of that!” Choi scolded. “No defeatism so early in the morning, if you please!”
Yasmin rolled her eyes but sat up straight again. “No offense Professor Borjigin,” she said sourly, “but if you don’t want defeatism in the morning, maybe you should wait until the afternoon to boot-up the creature.”
“You know I don’t like you calling it that,” Choi said, his voice mild as he leaned in close to the screens and squinted at the scrolling lines of code. In many ways what he was doing was mind-reading; at least, he was reading, and what he was reading were the contents of a mind. It was just that the mind in question was a set of programming instructions that he and Yasmin had spent the past four weeks coding. If they were running correctly, they should have told the Borjigin-Lavelle device to request input...but in a less formal, less computerized fashion. Anyone could program a computer to react to input and stimuli; what he was trying to do was program a computer to take on the brain patterns of a person. And not just a generic approximation of a person, like most A.I., but rather a specific person whose brain patterns had been downloaded and synthesized into its digital carapace. In many ways that was the easy part; it was the upload back to the -- as his new research assistant persisted in calling it -- creature that was giving him trouble and had been doing so for over thirty years now.
Yasmin had only been working on the project for the past three, after Dr. Borjigin had selected her to be his research assistant for her post-doc work at Los Alamos National Laboratory. Like the many, many research assistants he had had before, she would leave when her contract was over and move on to do her own research, maybe at Los Alamos but more likely somewhere else so she could get new experiences at other labs and with other scientists. She had hoped to be the one who would get to put her name on the final stage of the project’s success, but so far it wasn’t working out that way. That was why she had taken to calling the device “the creature” -- a sort of gallows humor, in more ways than one. Of course, she knew that that made her Igor in this story, which was a little less funny, especially when her now-ex boyfriend had pointed that out, but when you had rolled the post-doc dice and lost, you had to take your laughs where you could.
“Query: ought I to dislike being called ‘the creature’ as well?”
They both froze and turned to stare at the computer speaker from which the voice had issued. After a long, tense moment Choi muttered, “Tell me you didn’t program that response in there because you thought it would be funny?”
Yasmin shook her head. “I almost wish I had thought to,” she confessed, “that would have been hilarious.”
“Ah.” Choi did not sound amused; instead he sounded awed. “So then what you’re telling me is that, since I did not program it to ask that, and you did not program it to ask that...?”
Yasmin raised and lowered her head in a slow, slow nod. “Right,” she said. “I think...it told itself to ask that.”
“Should I repeat the query?” the program asked. “Was my statement unclear? Or my volume miscalibrated? I can increase the output.” A shrill, electronic shriek began and the speakers popped. Both scientists jumped.
“No, no,” Choi said hurriedly, waving his hands frantically toward the speaker as though to shoo away the piercing sound; Yasmin clamped her hands tight over her ears. “That is not necessary! We heard you.” A wild idea occurred to him -- was the device making jokes? Admittedly with an astonishingly dry sense of humor, but then again, the brain patterns he had digitized and downloaded had belonged to someone known for possessing a blisteringly dry sense of humor...
“Then I await your answer.”
Choi licked his lips, flashed a glance at Yasmin who shrugged, and then turned to face the speaker again. He knew that the device’s ocular senses were located in the two cameras tacked to the top of the coding screens, but some innate human urge insisted that he direct his response to the source of the sound -- the speaker -- even though he knew he was being illogical by doing so. “The answer,” he said slowly, “is that you should mind only if you prefer to be called something else.”
“Ah.” The lines of text flashed by on the monitors even faster now. After a while they slowed to the earlier, eye-blurring pace and the device spoke again: “In that case,” it said tonelessly, “I should like to be called Tev. Yes. That is good. Tev.”
“All right...Tev,” Choi said, after a pause in which Yasmin scrambled to grab an input stylus and the tablet upon which their file of prepared questions had been loaded, “do you mind if I ask you a few questions?”
“Not at all,” said the Bojigin-Lavelle device -- said Tev. “Please, go ahead.”
“Well. Good. Question one...”
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nebris · 6 years
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The Next Best Version of Me: How to Live Forever
George Church towers over most people. He has the long, gray beard of a wizard from Middle-earth, and his life’s work—poking and prodding DNA and delving into the secrets of life—isn’t all that far removed from a world where deep magic is real. The 63-year-old geneticist presides over one of the largest and best-funded academic biology labs in the world, headquartered on the second floor of the massive glass and steel New Research Building at Harvard Medical School. He also lends his name as an adviser or supporter to dozens of projects, consortiums, conferences, spinouts, and startups that share a mission to push the outer edge of everything, from biorobotics to bringing back the woolly mammoth. And on a steamy August morning last summer, he wants to talk to me about the outer edge of my life.
Church is one of the leaders of an initiative called the Genome Project-­Write, or GP-Write, which is organizing the efforts of hundreds of scientists around the world who are working to synthesize the DNA of a variety of organisms. The group is still debating how far to go in synthesizing human DNA, but Church—standing in his office in a rumpled sport coat, behind the slender lectern he uses as a desk—says his lab has already made its own decision on the matter: “We want to synthesize modified versions of all the genes in the human genome in the next few years.”
His plan is to design and build long chains of human DNA, not solely by cutting and pasting small fixes—a now-routine practice, thanks to recent technologies like Crispr that let scientists edit DNA cheaply and easily—but by rewriting critical stretches of chromosomes that can then be stitched together with a naturally occurring genome. If they succeed, it will be a breathtaking leap in ambition and complexity from the genomes of bacteria and yeast that scientists up until now have worked to synthesize. “What we’re planning to do is far beyond Crispr,” Church says. “It’s the difference between editing a book and writing one.”
In writing the book, Church hopes to bend the human narrative to his will. By replacing select nucleo­tides—the ACGTs of life, which are scattered throughout the chromosomes—and changing, say, a T to an A or a C to a G in a process called recoding, Church envisions being able to make cells resistant to viruses. “Like HIV and hepatitis B,” he says.
“And the common cold?” I ask.
He nods yes, adding that they’ve already recoded bacteria to be virus-resistant. “It’s in a paper we published in 2016,” he says.
Church and others who are working to synthesize human DNA have created their own effort within GP-Write—the Human Genome Project-Write, or HGP-Write—and its prospects for success have biologists abuzz over the potential for treating diseases and for creating bioengineered cells and possibly even organs. Critics, though, are scratching their heads over the technical challenges, high costs, and practicality. Francis Collins, director of the National Institutes of Health, acknowledges that synthesizing a full human genome is feasible, but he doesn’t quite see the point. “I think it’s probably within the range of possibility, given enough time and money,” he says, “but why would you want to do that? Technologies like Crispr are so much more accessible right now.”
There are also the ethics of using a powerful new technology to muck around with life’s basic coding. Theoretically, scientists could one day manufacture genomes, human or otherwise, almost as easily as writing code on a computer, transforming digital DNA on someone’s laptop into living cells of, say, Homo sapiens. Mindful of the controversy, Church and his HGP-Write colleagues insist that minting people is not their goal, though the sheer audacity of making genome-scale changes to human DNA is enough to cause controversy. “People get upset if you put a gene from another species into something you eat,” says Stanford bioethicist and legal scholar Henry Greely. “Now we’re talking about a thorough rewriting of life? Hairs will stand on end. Hackles will be raised.”
Raised hackles or not, Church and his team are forging ahead. “We want to start with a human Y,” he says, referring to the male sex chromosome, which he explains has the fewest genes of a person’s 23 chromo��somes and is thus easier to build. And he doesn’t want to synthesize just any Y chromosome. He and his team want to use the Y chromosome sequence from an actual person’s genome: mine.
“Can you do that?” I stammer.
“Of course we can—with your permission,” he says, reminding me that it would be easy to tap into my genome, since it was stored digitally in his lab’s computers as part of an effort he launched in 2005 called the Personal Genome Project. (Disclosure: I’ve reported on Church for more than a decade, and he serves as one of 17 unpaid advisers to a small conference series I run called Arc Fusion.) The PGP has enlisted thousands of individuals to contribute their complete genomes to a public database open to researchers and everyone else, and I had donated my genome to the effort.
With my permission and a few clicks on his keyboard, Church can easily pull up a digital blueprint of my Y chromosome. Then scientists in his lab could build a synthetic replica, only with a difference: They would recode my sequence to be resistant to viruses. And if they’re successful­—and if they recoded the rest of my chromosomes and inserted them into a human cell, both huge ifs—they could theoretically implant these “corrected” cells inside my body, where they would hopefully multiply, change how my body functions, and lower my risk for viral infection.
But we’re getting ahead of ourselves. For now, Church merely wants to recode and synthesize my Y chromosome. “It’ll be a little bit of you,” he tells me, “that we’ll keep in a freezer once we’re finished.” An optimized version of me that could one day be thawed out, in a dozen or a hundred or a thousand years. By then, Church explains, scientists might be able to further manipulate my genome. They could make me stronger or faster or maybe even smarter. They could possibly build an entirely new version of me. Who knows what will be feasible in the future?
Synthetic biology, a field dedicated to understanding and reengineering the basic building blocks of life, has its roots in the early 1970s, when a team led by Stanford biochemist Paul Berg made key discoveries about how to cut and paste short DNA sequences from one organism (everything from bacteria to humans) into another (usually a bacterium). This practice allowed scientists to use a microbe’s cell machinery to crank out proteins that in some cases became blockbuster drugs like Epogen, now commonly used to boost red-blood-cell production for those with anemia or on dialysis—or, um, in the Tour de France.
Larger-scale synthetic biology began to take hold in the early 2000s, when scientists began to synthesize complete viruses. In 2010, a team at the J. Craig Venter Institute created the first synthetic, self-­replicating bacterial cell. But nothing so far has approached the ambitions of GP-Write or HGP-Write, which take their names from the original Human Genome Project, the massive endeavor that sequenced the 3 billion pairs of letters making up a human genome at a cost of $2.7 billion to US taxpayers. (A second, private effort led by geneticist Craig Venter was completed for significantly less money.) “We are looking at HGP-Write as the bookend” to the Human Genome Project, says geneticist Andrew Hessel, one of the founders of GP-Write and HGP-Write and a former researcher in the life-science unit of software giant Autodesk.
It was Hessel, a lean 54-year-old with a short, prickly beard, who first told me about this new human genome project three years ago when I visited him in his small, funky cottage near the Russian River in California’s Sonoma County. Sipping red wine around a wood stove on a foggy night, Hessel talked about how he began his career in the late 1990s at Amgen analyzing data from Venter’s private human genome effort. “Even as we were finishing HGP-Read,” he says, using his and his colleagues’ shorthand for the original Human Genome Project, “I was looking forward to seeing how we could start making things. Then I waited and waited, but nothing happened. It was a failure of imagination. The technology had reached a certain point, but no one was moving on it.” He watched as Crispr and other gene-editing techniques emerged, but they didn’t satisfy him.
In 2015, Hessel got more serious about a “write” project and asked Church to help lead the efforts that became GP-Write (and HGP-Write). Church insisted they also enlist another prominent synthetic biologist, New York University’s Jef Boeke, as co-leader. The aims of the group range from facilitating the development of faster and cheaper technologies to developing an ethical framework for synthesizing life. They also have a ready answer to the question posed by Francis Collins and others about synthesizing human genomes—why do it? Hessel, Church, and company talk about the potential for large, genome-wide changes that could be used to develop viral-­resistant cells , synthetic organs, and new drugs. They draw the line, however, at the prospect of activating a synthetic genome in germ-line cells that could alter the genes we pass down to our kids. “We’re not creating human babies—we’re just writing genomes,” Hessel insists. “The real work to make a synthetic baby will be coming for another generation.”
Last May, GP-Write held its first public meeting at the New York Genome Center. The two-day gathering attracted 250 scientists, ethicists, lawyers, educators, citizen scientists, artists, policymakers, and companies from 10 countries, including China, Japan, Britain, Canada, Singapore, and the United States. It featured sessions such as “Isothermal Amplification Array to Extend Synthetic Gene Sequence” and “Anticipating and Understanding Governance Systems.”
The conference featured presentations about pilot projects that the organization was considering or endorsing. For instance, Columbia University’s Harris Wang wants to bioengineer mammalian cells that can become nutrient factories churning out the critical amino acids and vitamins we otherwise have to consume through food. Another project, presented by June Medford of Colorado State University, aims to reengineer the genomes of plants so they can filter water or detect chemicals. At the meeting, she showed a slide of an airport gate encircled by explosive-detecting shrubbery.
The GP-Write movement had its latest big breakthrough last year, when Boeke’s lab at NYU announced it had fully synthesized six of the 16 chromosomes that make up the genome of baker’s yeast. Boeke plans to finish all 16 chromosomes by the end of this year. “We’re setting out to untangle, streamline, and reorganize yeast’s genetic blueprint,” he says. “Once we’ve synthesized all 16 chromosomes, we plan to create a functioning yeast cell.”
That will be a remarkable accomplishment, but given that yeast has only about one-­quarter as many genes as people do, it’s still not anything close to the complexity of synthesizing all or even part of a human genome. The longest of the 16 synthesized chromosomes in Boeke’s yeast genome will measure around 1 million base pairs—base pairs being the doubling-­­up of genetic letters into pairs that run along each strand of DNA’s double helix, like steps in a ladder. The Y chromosome comes in at 59 million base pairs, and that’s among the shortest of a human’s 23 chromo­somes. Some scientists have estimated that writing an entire human genome, all 3 billion base pairs, could cost upwards of $3 billion, which is not only prohibitively expensive but probably unnecessary. “We don’t need to rewrite everything” to make serious changes to the chromosome, Church explains. “Just those parts that are important.”
In 2002, as part of  WIRED's effort to explain and humanize the newfangled technology of genomic sequencing, I was one of the first people to be genetically sequenced. Back then, my genomic “read” seemed highly personal, claiming to reveal secrets about my health buried deep in my DNA. As part of my reporting, a San Diego–based company named Sequenom tested me for several hundred DNA markers associated with disease risk factors, ranging from Alzheimer’s and hypertension to some forms of cancer. For instance, Sequenom’s scientists found a mutation on my sixth chromosome that was later found to be associated with a slightly higher risk of heart attack. Like a lot of people who’ve had their genomes sequenced through services like 23andMe, I mentally stored this information under “good to know.” Fifteen years (and zero heart attacks) later, as I contemplated my own personal HGP-Write project, I wondered how it would feel to know that a little piece of me was being partially copied and recoded to be new and improved.
After meeting with Church last summer, I sat down with his team in a conference room at Harvard’s Wyss Institute for Biologically Inspired Engineering, a glass and steel marvel situated behind the Church lab’s main building. The team included four researchers and 32-year-old Albanian postdoc Eriona Hysolli. With dark, braided hair and a serious demeanor, Hysolli walked me through how they’ll build my Y chromosome.
Gene synthesis, Hysolli says, starts with the researchers looking up a subject’s digi­tal genetic sequence on a computer. On a glowing screen she shows me a segment of my sequence, which looks like this:
CGG CGA AGC TCT TCC TTC CTT TGC ACT GAA AGC TGT AAC TCT AAG TAT CAG TGT GAA ACG GGA GAA AAC AGT AAA GGC AAC GTC CAG GAT CGA GTG AAG CGA CCC ATG AAC GCA TTC ATC GTG TGG TCT CGC GAT CAG CGG CGC AAG ATG GCT CTA GAG AAT CCC CGA
… and so on. Hysolli explains that, rather than synthesize every nucleotide in my Y chromosome, Church’s team will focus on discrete genetic units, called codons, that determine what kind of amino acids (and, eventually, proteins) are produced by a cell. Each codon is made up of three nucleotides (ATG, for example, or TCC), and by swapping out certain nucleotides in the codons, Hysolli and her team hope to make genome-wide changes that would make a cell resistant to viruses. Once the targeted codons have been recoded, ­Hysolli will send this genetic blueprint to a company, Integrated DNA Technologies, which creates small, custom-made segments of actual DNA called oligo­nucleotides, or oligos. IDT will then freeze-dry the oligos and mail them back to Hysolli. She and her researchers will thaw out the oligos and connect them into longer and longer sequences, with each new segment bringing them one step closer to a completed chromosome.
That’s the plan, anyway, and it will take up to a year to complete the process. In the meantime, I ask Hysolli to provide a less ambitious demonstration of how writing DNA works. At first, she is reluctant to do something that she considers easy (for her). But she soon agrees, and we choose a segment of DNA on my sixth chromosome that contains the mutation revealed by my earlier genetic tests—the one that’s associated with a modest risk of heart attack. To create a new and improved version of this gene fragment, Hysolli corrects the risky mutation on her computer. She also recodes this morsel of DNA to be resistant to viruses, just for good measure. Hysolli then orders the recoded DNA fragment from IDT, which arrives several days later.
Once they receive the fragment, the researchers clone it and drop it into the cytoplasm of E. coli, a well-known bacterium. Geneticists frequently do this to take advantage of E. coli’s rapid rate of reproduction. After several days, the E. coli have churned out enough of my altered chromosome that Hysolli sends me a picture of the bacteria in a petri dish containing these tiny bits of me. Not that I can actually see the nano-size flecks. But I can view a splattering of green glowing blobs inside the cell. The blobs are produced by a “fluorescent reporter gene,” taken from a jellyfish, that is routinely used by scientists to tag genes in this way. The smudgy, brown-green soup of microbes speckled with glowing dots is a long way from being a recognizable version of me, but it did make me squirm a bit to think that one day I might be looking at a more complete version of my full genome in a petri dish, all gussied up.
The final step in creating this synthetic mini-me is to swap the repaired gene into cells to be stored. Not just any cells, though—scientists use my white blood cells to make what are called induced pluripotent stem cells, meaning that they can grow into any cell in the body. (This bioengineering is done by a Madison, Wisconsin, company called Cellular Dynamics International, which creates stem cells for pharmaceutical and academic outfits.) Someday these cells could be injected into my body in the hope of changing the way my body works, but right now, “getting edited cells in the body is super challenging,” Hysolli says. “For many tissues, you can inject them directly and wait to see if a small percentage survive and thrive. Or you can inject blood stem cells intravenously and see if they home in on the bone marrow or the thymus.” Until that technology matures, these doctored cells of mine will be frozen and stored, to be accessed by me or perhaps someone else in the future.
Church cautions that the technology behind genome-scale synthetic biology remains nascent, difficult, and expensive. GP-Write has yet to raise significant funds, though individual labs like Church and Boeke’s have raised money from govern­ment agencies such as the National Science Foundation and Darpa, the Pentagon’s R&D arm. For now, I’m not holding my breath that I’ll get my recoded Y chromosome­—or the tiny fix that Hysolli made on my chromosome six—implanted in me anytime soon. But they’ll be sitting there in the deep freeze should the raft of ethical, technical, and safety issues ever get worked out.
I wonder, though, how this primal code that makes me who I am, for better or worse, might one day be used. I’m all for using the tech to develop new drugs or to make genome-wide DNA programming tweaks that might prevent diseases, if it’s safe and has no unintended negative effects—a really big if. But if we push beyond the therapeutic barrier, I wonder how I’ll feel if I or my children are enhanced to be smarter or stronger. Again, if it’s safe, and if it actually works, I suspect many people would be eager for the upgrade, though you have to wonder whether such new and improved genomes—whether we use genome-scale recoding or other technologies like Crispr—would make us someone different altogether.
How this will play out in future years and decades is anyone’s guess. But the tools are being forged right now that might make it possible to do far more than add a few improvements, says bioengineer Pam Silver of Harvard: “The driver is your imagination.” She is part of the GP-Write project that is setting out to reengineer DNA to make amino acids that humans must otherwise consume through food. Her notion was echoed by geneticist Charles Cantor, a professor emeritus from Boston University who helped facilitate my original DNA “read” back in 2002 at Sequenom. Cantor thinks that scientists and ethicists are actually being too timid. “When I think of writing genomes,” he says, “I like to think of the different genres people could write. Personally, I like fiction—coming up with totally novel genomes, like making people who are engineered to get their energy from photosynthesis, or a plant that can walk.”
The fact that mainstream researchers are seriously thinking about cells that resist viruses and plants that might walk around makes it all the more critical that scientists like Church, Hessel, and Boeke—and younger researchers like Hysolli—publicly talk about all of this, and also spearhead groups like GP-Write to keep everything transparent and governed by standards as often as possible. “I think it’s reassuring to the public that scientists are thinking about this, that they aren’t just off doing mad-scientist kinds of stuff,” says Nicole Lockhart, a program director at the NIH’s Ethical, Legal, and Social Implications Research Program. Or as Hessel frames it: “We may not be able to stop bad guys from abusing this technology, but given that this technology is coming one way or another, it’s always better to have this out in the open as much as we can.”
During one of my final visits to her lab, I ask Hysolli what chromosome they will try next, once they’ve finished synthesizing my Y.
“We’re not sure yet,” she says. Perhaps one of the other small chromosomes, like 21 or 22. Church is encouraging her and her team to go ahead and try the X chromosome.
“That may be a bit much right now,” Hysolli says, given that it has more than 10 times the number of genes and is much longer than the Y.
I gingerly ask her whose sequence they will use for these and other chromosomes to create the rest of their recoded synthetic human genome.
“We could use yours,” she says, offering the barest hint of a smile before turning back to her work.
https://www.wired.com/story/live-forever-synthetic-human-genome/
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budgrip40-blog · 6 years
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eleven Frequent Blunders We Percieve Electronic digital Internet marketing Firms Make
It may help firms of any size, from seasoned organizations aiming to scale their book connected with business to just one-male groups making a Pay per click giving from the ground up . Therefore, our team is exposed to outstanding minds as well as the successful AdWords, Facebook, and Msn profiles they take care of each occasion of the workweek. Needless to say , they also detect their share of tomfoolery, which will stem coming from a couple of combination of overzealous oversight plus an uncomplicated deficiency of Pay per click miami seo expert schooling.
Just after chatting with WordStream' s greatest and smartest on Slack and among bites affiliated with microwaved lunches, I' ve pulled with each other an index of 11 prevalent issues we percieve firms make on a daily basis. Some may appear ludicrous to suit your needs, many others may well be more like bulbs accepting atop your head.
No matter, don' t be embarrassed to throw open your MCC or Company Director and see in case you stumble upon a few of the conditions that follow. Performing this is an excellent option to establish rapid is the winner on your present clientele in order to spend your time pitching new styles.
#1: Several Clientele within the Same AdWords Balances
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They carry out the allergy of local businesses, develop efforts within a single AdWords consider the actual reason of " convenience, " then get started on jogging to a mil issues. Account-point disadvantages and advertisements extensions removed awry. Invoicing conundrums. Dayparting calamities. And Our god prohibit your clientele may get struck getting a suspensions also it usually takes your whole credit accounts away from commission for a Miami SEO Expert
Save yourself the pain: Work with a MCC (quick for " My Customer Center " ) accounts to be certain each one buyer you manage has their unique ad profile. And if you' re controlling bank accounts throughout various routes just for multiple clients, you can use a 3 rd-get together application like, oh, say, ours . The WordStream Counselor Buyer Center permits you to monitor consumer shell out and KPIs throughout aggregate, removing sole-bank account snafus as well as so that it is straightforward to path financial budgets from range.
#2: A great Unprofitable Pricing Structure
Developing a that isn't lucrative is a large problem, especially for organizations pivoting toward paid look for and interpersonal from one more niche. Website development plus Search engine optimization promotions are time-rigorous. Throughout these niche categories, billable many hours or maybe a flat amount make a lot of feel.
For Paid advertising, not so a lot.
In reality , above the long-haul, you could finish up abandoning a huge amount of cheddar about the family table if you ever fee via the hr for AdWords, Fb, and Bing bank account administration. The work is quite a bit frontloaded, plus an abnormal volume of tinkering- trying to make an income when you' re settled with the hr- could also reservoir efficiency, especially in terms of paid off investigation. You might also fee with a results-primarily based layout, that has the possibility to shell out benefits and even, you know, zilch.
In lieu of forex trading your workdays for bucks or providing unreasonable possibility, you should think about asking for your clients a share from the offer invest.
This model incentivizes shopper progress: the more effective you possibly can make the client' s profile, the greater amount of they' ll devote, the more they' lmost all make, the greater somebody make. Because you giving more value towards the shopper, the amount-of-devote type reasonably creates up you whilst ensuring that good Return for the them. A literal get.
Don' t not cash flow as soon as your clients are given it just goes 20 mins weekly about to their goals.
#3: A Lot Of Time Revealing, Not Sufficient Optimizing
Some firms devote boatloads of your energy creating intricate reports, as often as you possibly can the detriment of consideration productivity. In reality , in accordance with HubSpot, " firm staffers invest about several or five hours for every prospect monthly revealing following computerized. " This problem is only amplified for your customers grow their advertising campaigns to new stations, wherever KPI go with each other like lamb and tuna sea food.
This isn' t to say that may reporting is inherently negative.
Reliable revealing that naturally communicates pacing towards your clients' focuses on is crucial to giving your influence on their businesses and, for that reason , your personal worth. And you can achieve this using a several measure of automation with out spending the vast majority of your Monday day adjusting affected Stand out formulas. That' s time you can be wasting being able to help someone build their company (or, you recognize, extending your own).
While a gyrating message cloud may very well be very popular in some sectors, I' ve never fulfilled a customer who needed a heat guide in their CTR segmented just by hour of time and barometric tension over they necessary a number of dozen supplemental conversion rates. If you learn verifying to become a big hurdle within your workweek, consider our .
#4: Skipping the specific Lookup Issue Article
Search phrases are classified as the backbone of any kind of AdWords account, but what about the specific concerns that cause them?
Several miami website seo specialist speak to carefully search through their clients' essential key phrases, altering bids often and synthesizing Search engine optimization study and established balances facts to expose new business opportunities within just Pay-per-click. This is usually a superb usage of period, but shouldn' t arise on the cost of plunging to the Keyphrases Record at least once weekly .
The Keyphrases Statement is often a device during the Vital key phrases tab from the new AdWords URINARY INCONTINENCE. It lets you purchase an plan concerning the types of browse concerns that will be triggering your keywords and fully grasp which fit forms are caused by outlined inquiries (especially vital if you' re using a tiered setting up a bid construction). It also allows you to include destroying keywords and phrases within the advertisement class and even advertising campaign level, or create sale listings of downsides that may be combined with the whole profile.
Don' to halt looking at key phrases in favour of panning for ludicrous search issues as a way to Slack to your compatriots: retract the particular Search Phrase tab into your plan bank account servicing to put a stopper inside inefficiencies and discover new prospects for your personal customers.
#5: Getting WAY Too Earlier
We get phone calls every month by way of organizations who say: " We' re undertaking a growing number of bank account. It may need time in AdWords to look after they all. We' re going to retain the services of the PPC coordinator. " And in some cases, this really is 100% the ideal shift.
For the majority even though, it' s the particular powder keg to obtain a fusillade related to head pain and time squandered. That' s why our agency team will take great pride to assist you NOT hire more staffers.
Consider this: Personnel really mean expense.
Accumulate the expense of salary, health-related health insurance, paid off-time away from, 401(k), and many more . That' s even before you start to element in instruction them and ramp-up timeframe and the potential for absurd errors which may cost your customers (a horribly placed bad in this article, an overeager quote realignment there).
" But I' ll employ somebody expert, anyone autonomous. " Good option, nevertheless the a loaf of bread you save money on educating will return to mouthful you throughout salary demands. Let alone the reality that it' s shockingly difficult to use top-quality Pay per click skill, in a community like Boston (if you are generally the needle in a haystack, even though, fall season our Taken care of Professional services organization the line).
Don' major t take time out of your consumers to acquire help until you certainly will have to. Program is a lot more reasonably priced when compared with a cozy whole body and often will make account administration better with out introducing headcount to the group of people.
#6: Missing Wide Match up Modified
Hurling a vast world wide web inevitably dredges upward a huge amount of crap.
This kind of doesn' t make doing so un-useful; it just normally takes some hedging. Around the Research Network, general fit keywords and phrases would be the vast web, and disadvantages tend to be one technique to mitigate the misused commit they incur. Ordinary vast match up key phrases would be the AdWords normal (due to the fact, you recognize, Search engines is an ad company).
Unfortunately, if you' re not carefully looking at your own personal clients' Search Terms records (which, as i talked about before, transpires), you could find on your own hemorrhaging spending budget on inconsequential secrets of press. Wide fit modified search phrases, nevertheless , provide the very same capture-all power without all the squander by affording somebody some modicum of manage.
To work with BMM, basically create a and also signal ( ) looking at several ideas in a very vast match vital phrase. The text that are forwent by way of a ( ) sign need to can be found in the user' s key phrase term specifically or as a shut variation .
So , should you have a consumer who sells rugged, manly household slippers, bidding on mens slippers instead of mens slippers guarantees more of their budget is surely used on related search issues (the latter would also match so that you can lookups for slippers for women and puggles and whatnot). Along with saving their specific hard earned cash for top-volume, suitable(-ish) concerns, BMM search phrases maintain your power to probable prospect for new alternatives . Usually, these opps. consider all those develop oflong-tail key words.
#7: Too little Prolonged-Tail Keyword phrases
Did you just scratch your facial skin and have yourself " what' ersus a lengthy-tail keyword"?
You' re not the only one!
Most of the AdWords and Msn credit accounts we study usually are constructed from largely quick-tail key words, those that have a restrained amount of phrases and significant browse volume . This type of brings about costly. Absolutely everyone in your client' s sector is putting in a bid when individuals words and usually, they will likely aren' t switching having a lot volume; that' s because these quick key words don' t often transmitting considerably business oriented intent. Competition, selling price, absence of conversion? Not just a menu to attain your goals.
Long-tail keywords and phrases, nonetheless , are classified as the spinal cord of each and every excellent paid off look for bank account.
They are key words- regularly identified by inspecting browse concerns or through the help of assets such as WordStream No cost Crucial phrase Method - comprised of several words and phrases, usually conveying some amount of intention. This allows you to pre-existing an alternative provide determined by what are the searcher is looking for, raising the chances of conversion within your client' s profile. Also, since they have a tendency to acquire a lesser amount of volume and competitors, super-suitable long-tail key words may actually cost less about the each-please click structure than a lot less-applicable small-tail key phrases.
While uncovering and maximizing for long-tail key phrases takes a realistic small bit of hard work (more gekörnt advert communities, a lot more distinct offer copy, question fishin' ), the comes back they generate are way too excellent to up.
#8: Stress and anxiety in regards to the F-Term
Fb is absolutely nothing like AdWords, but it' s not really particularly intimidating site frequently.
This will depend on viewers definition instead of browse goal as well as the ads are infinitely prettier , still fundamentally it' s nevertheless only one usually means in which to fill plus foster a profits funnel towards a much more effective way than can be achieved along with table promotions and labeled toothpicks. Should I wanted to objective you, in particular , I might make viewers that may appearance such as this:
Bought ‘ em.
With that being said, several organizations- especially those with a obvious expertise in compensated hunt- are unwilling to extend their particular products and services to sociable. That is preposterous since providing Fb offer supervision opens up supplemental possibilities that you bolster shell out within administration with out taking up new clients.
If you' ve obtained a hankering to provide Facebook or twitter promoting in your repertoire, here' s a number of light-weight reading to provide you the the sport of golf ball going:
#9: Backfilling Rather then Developing
However, most devout experts among us, the true techie mavens, can discover ourself blinded with the attraction of business dev. Naturally, pitching new clients is usually a helluva buzz.
Regrettably, it really is very straightforward to concentrate a lot of on buying new company and forget about your own client base . This stalls improvement entirely, and you end up burning up hyperlinks with folks who should or else become your miami seo expert agency' s best evangelists.
How can you keep your clients are happy although you run after and also change prospects?
You feel far better at carrying out either.
Working with the effectiveness of the Pareto concept ( the actual 80/20 principle that governs our personal 20-Moment Work 7-day period ) to absolutely nothing in for the programs that symbolize by far the most benefit for your personal buyers and completing them haste- and exactness- lets you get back enough time and energy to researching and engage in great new shoppers without sacrificing those you' ve attained.
#10: Unsightly Marketing Innovative
Not everyone who could human body a spreadsheet or perhaps observe event-structured conversion rates is actually a style wizard.
However, customers don' t get that as a feasible good reason to prevent the sale-creating valuation on Fb and the GDN. At some point, you' ll ought to develop stunning image-primarily based creative that individuals in fact desire to select.
Now, you can rely on solutions like Fiverr or possibly a doe-eyed intern on the summer months crack, yet individuals will only require up to now. You could also work with the graphic-advertisement production program in the AdWords UI; as the gadget made a great progress way considering the fact that its making, still it sacrifices panache with the goal of ease-of-use.
WordStream' s Clever Ads engineering, in contrast, utilizes appliance-learning how to convert your clients' present web page visuals into eyeball-catching Fb, Instagram, and GDN-ready commercials. By just acknowledging and zeroing in over the point of interest of the photo- the smiling mother or father, a eliminating property, a puffy 401k, and many more . - Smart Advertising can assist you produce persuasive impression-centric advertisement information for every one of the customers: at level.
#11: A Superior Shortage of Stickiness
The very last concern everyone see among the internet marketing companies will seem counterintuitive: they lose company by carrying out a fantastic job.
With a particular level, some shoppers decide that they may dominate their unique profiles operations (often just after performance levels and plateaus for the extensive time). You obliterate CPA targets, take away inefficiencies, and run out of suggestions to that a Miami SEO Expert
Can offer. The buyer chooses they are able to handle adjusting estimates and placing disadvantages, so that they sever ties.
Quite simply: you sent on your concept, you designed mounds of money for your personal client, on the other hand, you didn' t make on your own irreplaceable.
An effective way to get stickier- the one thing which causes equipment like Salesforce so crucial- is usually to prepare yourself to the really cloth of the customer's business design. You will need to stop taking care of stand alone marketing channels and commence getting as well as undertaking on cohesive, go across-software advancement approaches.
Therefore taking what you discover in AdWords to share with Facebook or myspace audience development, utilizing RLSA to attain top of funnel potential prospects first mentioned Instagram later on on the gross sales pattern: Fundamentally, aligning targets among browse and public by knowing the association amongst market and intention for any within your customers.
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