#and only then the brand does all the branding stuff

[bluastro-yellow]

I want the marketing and advertisement industry to explode now

[graff-aganda]

I need the cost of international shipping to go down right now and I'm NOT joking........ please. 😊🙏

[resident-gay-bitch]

little rich boy sirius who gets disowned and can barely survive without his expensive brands and the basic human need to eat at least once a day meeting the entirely too generous james potter who just falls for the vanity and sincerity of the reformed rich boy and decides that once sirius stops caring about brands and status and rich boy things and just cares about what matters in life he decides to spoil his boyfriend to pieces because he’s secretly sitting on a fucking fortune

[brittlebutch]

it's actually so fascinating to me that Brennan has created a character that maintains a pretty relaxed and mild-mannered demeanor and has said multiple times that the absolute Core of her is "FEAR" and how often we see this Fear manifest specifically in Avoidance; it really nails a relationship to that mentality where your brain fully Stops recognizing the emotion properly out of like, sheer self-defense from the stress of having to carry it all the time

I think this is also perfectly showcased in the way we tend to see Tula swing so suddenly from 'level and steady' to 'snarling Panic' and then back again - Just because your brain has detached itself from the Conscious Recognition of the emotion doesn't mean it can Actually stop itself from experiencing it. So the Fear is always there and always acting as a stressor, but because of that inability to Identify it there's no way to recognize or address it before that final straw hits and your bodymind jumps Straight into Full Meltdown Mode; but then once again, once you drop even a Little bit below that Peak Terror your brain ceases to process the emotion; it's like the most exhausting form of Poor Object Permanence in the world

And even if Tula is aware of this happening to her, that doesn't really make it any easier to deal with / address. Even if you're able to spot the symptoms Around the emotion -- chest pain, irritation, nausea, whatever -- because the Emotion Itself is basically impossible to find, you can't really Successfully Pin Down what the problem is OR a way to cope with it. If you can't figure out That You Are Anxious, then figuring out What Is Making You Anxious is impossible, which makes Find A Way To Make Peace With That incomprehensible. That's where the Avoidance comes in: you can no longer identify what might be a Dangerous Situation, which means that Anything New has a big potential to be Really Bad in a variety of ways (ranging "I don't Feel Good" to "Fully Lashing Out bc you've entered Fight/Flight and can't get out of it" to "Actual Outside Danger This Time") and that means the Only Way you know how to be Safe is to just Avoid Doing Anything New and Only stick to Familiar Situations, because anything unfamiliar is a monster of a gamble you don't know how to prepare for or cope with

[icewindandboringhorror]

I found socks with my favorite flowers on them (nasturtiums!), but they literally don't match anything I own, so making an outfit with them is difficult.. just all black with the bright shoes and a random stuffed animal for accents lol

[ppulverse]

every time i check twitter i find some new level of insanity how do they survive over there

[sad--tree]

keep saying i don't want 2 work another retail xmas but canNOT 4 the life of me make myself finish my goddamn fucking job applications !!!!!! death & dying & despair etc. etc.

[saddlepunk]

keep flipflopping between writing brother rabbit as one continuous piece and jumping around from plot point to plot point. im currently writing it in the order i think everything should be presented and its WORKING, im still writing daily and it isnt terrible even when it also isnt great. i think my current frustration is just coming from the fact that im writing a pov that Isnt Aliss and i want to Write Aliss Again. i could do that, i know where to pick him up after im done with this section, but theres two issues w that idea:

1) those other povs will still need to be written and putting them off wont make them easier

2) i can sometimes be bad abt remembering to actually... go back. which is why i stopped writing out of order in the first place.

maybe ive gotten good enough at my editing to not have to worry as much about that though like. for clarifications sake: i write everything longhand in a notebook, and recently ive finally gotten around to transcribing/editing often rewriting all that into scrivener, and thats been going well, so maybe i /can/ trust myself to actually write those bits when i Need To but...

i dunno!!! i do not know-

[immobiliter]

so i did finally catch up with yell/owja/ckets and while i'm still very on the fence about picking up a muse, ask me again about misty when the season ends lmao

[fingertipsmp3]

I am once again sad that a person I bonded with in a dream is not real

[tanadrin]

And God said, "Behold! I have created the fourth primordial force: the weak interaction!"

And the angels all clapped and nodded politely, and there was a long silence; and finally Verchiel, the Angel of Grace, spoke up and asked, "Er, what exactly does it do, O Fashioner?"

And God said, "What do you mean, 'what does it do?' It's the fourth fundamental force of the universe."

And Verchiel said, "You mentioned that. Um. But it's just that the other three sort of have a brand, you know? Gravity helps build large-scale structures, acts over vast cosmic distances, shapes time and space. The strong force is secret, hidden, binding together quarks and all that. Electromagnetism, very cool stuff, somewhere in between. We're all big fans of the whole magnetic monopole double bluff, very clever. But, er. What does this 'weak interaction' do?"

And God said, "It mediates radioactive decay. Sort of."

And Verchiel said, "Radioactive decay? All radioactive decay?"

And God said, "No. Just some kinds."

And Zephaniel, the Chief of the Ishim spoke, and he said, "A whole independent force just to mediate some kinds of radioactive decay?"

And God said, "Well. Not totally independent. Technically it's related to electromagnetism."

And Zephaniel said, "Wait, it's not even a real force?"

And God said, "It's totally a real force. It's just that it's one aspect of a combined electromagnetic and weak force. An electro-weak force, if you will."

And Metatron, the Celestial Scribe, scratched his head at this, but said nothing.

And Cambiel, the Angel of Transformation, said, "Maybe you can walk us through it from the top."

And God Sighed an immense Sigh, and said, "All right, fine.

"So the way it works is that all of space and time is permeated by a field that has imaginary mass."

And Cambiel said, "Imaginary mass, O Generous Provider?"

And God said, "Yes, imaginary mass. It's tachyonic, d'you see?"

And Sarathiel, the Angel of Discipline, said, "Wait a minute, I thought we agreed nothing was going to travel faster than light? All that 'c' business and the whole Lorentz transformation thing. What's happening with that?"

And God said, "Let me finish. The field is tachyonic. The particles in the field all move slower than light."

And Sarathiel had to think about this for a second.

And God said, "The point is, a field with imaginary mass has a non-zero vacuum expectation value."

And this really gave Sarathiel trouble, since he had never been very good at math.

And God, seeing this, went back to explain. "Most fields, like the electromagnetic field, have no effect when they are at their lowest energy state. It's like they're not there at all. If you give a field imaginary mass, then it vanishes only when it's at a very high energy state, and at a low energy state, it has a nonzero value everywhere."

And Sarathiel nodded, but he was confused, because he didn't understand why God would create such a thing.

But Verchiel thought he saw where God was going with this, and he was amazed.

"Truly, you are cunning beyond measure, O Only One Certainly Sound and Genuine in Truth! Only now do I understand your design! For in order to make the universe homogenous and isotropic, it is necessary that all large-scale fluctuations in temperature and mass must be evened out early in the history of the cosmos; and therefore, you have designed a field which will rapidly expand space after the Big Bang, many orders of magnitude in brief moments, and then swiftly and spontaneously decay as it gives up the energy it began with, giving rise to radiation and particles of all kinds as it does, which will condense into the material universe! It is a wonder to behold."

And God said, "What? No. I mean I did, but this isn't the inflaton field I'm talking about. This is something else."

And Verchiel said, "Wait, it's not?"

And God said, "No, I'm going to use a different field to drive cosmic inflation. The properties of this field are totally different."

And now Verchiel was also confused, and lapsed into silence.

And God said, "Like I was saying, this field is a scalar field with imaginary mass, and it does spontaneously decay to a ground state with a non-zero value. But it's not the inflaton field. Instead it combines with the W1, W2, W3, and B bosons."

And Metatron began to flip back through the pages of the Heavenly Record trying to figure out where he'd lost the thread.

And Zephaniel said, "The what bosons?"

And God said, "The W1, W2, W3, and B bosons. I'm sure I mentioned them. You know, the massless bosons?"

And Zephaniel said, "I'm pretty sure we only talked about the W+, W-, and Z0 bosons. All of which you said were going to have mass, O Owner of All Sovereignty."

And God said, "Yes, but this is how they get them, you see. Once this field acquires a nonzero value everywhere, the massless bosons interact with it and get mass. Well, some of them do. They turn into the W+, W-, and Z0 boson. And the photon."

And Zephaniel said, "…and the photon, O Accepter of Invocation?"

And God said, "Well, I did say I was going to unify the electromagnetic force and the weak interaction, didn't I? This is how. Above the critical temperature--right now I'm thinking 10^15 K, but I'm open to feedback on that one--electromagnetism and the weak force act as a single unifying force. Below that temperature, the field gets a nonzero value, you get three massive bosons to mediate the weak interaction, and the photon pops out seperately."

And Zephaniel said, "That seems… a bit overly complicated, doesn't it, O Reinstater Who Brings Back All?"

And God said, "No, it's exactly what we need. Look, that way the W and Z bosons have something to do, but the weak interaction still only travels short distances. Gravity is still the star of the show on cosmic scales, as it were. But now quarks and leptons can swap their flavor!"

And Zephaniel said, rather weakly, "Their… flavor, O Source of Good?"

And God said, "It's this new quantum number I'm trying out, to give the three generations of matter more unique identities."

And Cambiel said, "Three generations of matter? Now I'm really confused."

And God said, "I'm sure I mentioned this. You've got the lightest quarks and leptons, and then two heavier versions of each that can decay into the lighter versions."

And Cambiel said, "What do they do? New kinds of chemistry, is it?"

And God said, "Well, no. Mostly they just decay in a couple microseconds. Or even faster."

And Zephaniel began to rub his temples, and Cambiel sniffed.

And Cambiel said, "This all seems a bit ad hoc to me. Not really the stuff of an elegant and obviously ordered Creation. Why not have four generations of matter? Why not a trillion?"

And God began to grow irritable, and said, "Well, that's not really up to you, now is it? We're going to have three generations of matter, and the electroweak force, and that's that!"

And Zephaniel said, "As long as we are unifying fundamental forces, perhaps we could somehow also unify the electroweak interaction with the strong interaction, or even gravity."

And God hesitated saying, "Well, I haven't decided about that yet. I'm not sure I want gravity to be quantized, you know? Seems to take some of the geometric elegance out of general relativity."

And now it was Zephaniel's turn to sigh, and he bowed his head. "As you wish, O Possessor of Authority of Decisions and Judgement."

[icewindandboringhorror]

I love all of these goofy product photos where the water bottle is extremely obviously just photoshopped onto a stock image of someone pretending to hold something or whatever.. very convincing..

[comicaurora]

I've been reading some stuff on punitive justice, and it made something click for me that I've observed a lot online but haven't been able to put into words before.

When someone does something wrong, that's bad, and the damage it does needs to be repaired while the person needs to try to do better in future to minimize repeating harm. We learn it in preschool - say sorry, don't do it again. If they keep at it, remove them from the situation where they can do the harm until they prove they're responsible enough to go back in.

So if it turns out someone DIDN'T do anything wrong, that should be a relief! There's no damage to fix, no internal errors to correct. Less work for everybody, literally no harm done. False alarm, all good.

The thing I've observed is, lots of people want them to have done something wrong. There's almost disappointment when it turns out there's no harm done. And I think that's because of this general undercurrent of punitive justice as morally righteous and desirable: someone does something wrong, you get to punish them. Turns out they're innocent? That's disappointing. Find another reason you get to punish them, or find another bad person you get to punish. But at the core of it is that desire to punish someone. Someone you can hurt in a way that makes you a better person for hurting them.

This particular brand of almost cannibalistic pseudo-justice is super common in tumblr, one of the most ostensibly liberal spaces on the internet; I see more borderline savagery in online discourse here than in the actually toxic parts of the internet that are just openly cruel for cruelty's sake. It's always thrown me for a loop, and has frankly also hurt me, because on the rare occasions I get personally dogpiled, it only actually stings when it makes me worry that I've legitimately hurt someone. If I did something wrong, or more realistically when I inevitably do something wrong, that would make it good and right for people to give me shit about it every day until I'm dead.

The thing that clicked for me most recently was this bit in Ijeoma Oluo's Be A Revolution:

Punitive justice is specifically, uniquely appealing to people who have suffered injustices. Of course it's the Tumblr zeitgeist. Everyone here is a marginalized person failed by at least one system. Punishing someone for perceived injustice is how someone the system has deemed worthless proves their value in blood, even if the person being punished hasn't harmed you directly - even if they haven't harmed anyone. "Righteous" anger isn't about the target in these cases, it's about the inflicter. This is how much my pain is worth.

And that kind of violent validation is so alluring and so very dangerous. It seeks an outlet, wearing the justification of justice. Who's in reach? Who's an acceptable target this week? What's a good reason to use?

Is there anything they could do that would make me stop?

[foone]

Does anyone remember what happened to Radio Shack?

They started out selling niche electronics supplies. Capacitors and transformers and shit. This was never the most popular thing, but they had an audience, one that they had a real lock on. No one else was doing that, so all the electronics geeks had to go to them, back in the days before online ordering. They branched out into other electronics too, but kept doing the electronic components.

Eventually they realize that they are making more money selling cell phones and remote control cars than they were with those electronic components. After all, everyone needs a cellphone and some electronic toys, but how many people need a multimeter and some resistors?

So they pivoted, and started only selling that stuff. All cellphones, all remote control cars, stop wasting store space on this niche shit.

And then Walmart and Target and Circuit City and Best Buy ate their lunch. Those companies were already running big stores that sold cellphones and remote control cars, and they had more leverage to get lower prices and selling more stuff meant they had more reasons to go in there, and they couldn't compete. Without the niche electronics stuff that had been their core brand, there was no reason to go to their stores. Everything they sold, you could get elsewhere, and almost always for cheaper, and probably you could buy 5 other things you needed while you were there, stuff Radio Shack didn't sell.

And Radio Shack is gone now. They had a small but loyal customer base that they were never going to lose, but they decided to switch to a bigger but more fickle customer base, one that would go somewhere else for convenience or a bargain. Rather than stick with what they were great at (and only they could do), they switched to something they were only okay at... putting them in a bigger pond with a lot of bigger fish who promptly out-competed them.

If Radio Shack had stayed with their core audience, who knows what would have happened? Maybe they wouldn't have made a billion dollars, but maybe they would still be around, still serving that community, still getting by. They may have had a small audience, but they had basically no competition for that audience. But yeah, we only know for sure what would happen if they decided to attempt to go more mainstream: They fail and die. We know for sure because that's what they did.

I don't know why I keep thinking about the story of what happened to Radio Shack. It just keeps feeling relevant for some reason.

[thymewayster]

Really good Twitter thread originally about Elon Musk and Twitter, but also applies to Netflix and a lot of other corporations.

Full thread. Text transcription under cut.

John Bull @garius

One of the things I occasionally get paid to do by companies/execs is to tell them why everything seemed to SUDDENLY go wrong, and subs/readers dropped like a stone. So, with everything going on at Twitter rn, time for a thread about the Trust Thermocline /1

So: what's a thermocline?

Well large bodies of water are made of layers of differing temperatures. Like a layer cake. The top bit is where all the the waves happen and has a gradually decreasing temperature. Then SUDDENLY there's a point where it gets super-cold.

That suddenly is important. There's reasons for it (Science!) but it's just a good metaphor. Indeed you may also be interested in the "Thermocline of Truth" which a project management term for how things on a RAG board all suddenly go from amber to red.

But I digress. The Trust Thermocline is something that, over (many) years of digital, I have seen both digital and regular content publishers hit time and time again. Despite warnings (at least when I've worked there). And it has a similar effect. You have lots of users then suddenly... nope. And this does effect print publications as much as trendy digital media companies. They'll be flying along making loads of money, with lots of users/readers, rolling out new products that get bought. Or events. Or Sub-brands.

And then SUDDENLY those people just abandon them. Often it's not even to "new" competitor products, but stuff they thought were already not a threat. Nor is there lots of obvious dissatisfaction reported from sales and marketing (other than general grumbling). Nor is it a general drift away, it's just a sudden big slide. So why does this happen? As I explain to these people and places, it's because they breached the Trust Thermocline.

I ask them if they'd been increasing prices. Changed service offerings. Modified the product.

The answer is normally: "yes, but not much. And everyone still paid" Then I ask if they did that the year before. Did they increase prices last year? Change the offering? Modify the product?

Again: "yes, but not much."

The answer is normally: "yes, but not much. And everyone still paid." "And the year before?"

"Yes but not much. And everyone still paid."

Well, you get the idea. And here is where the Trust Thermocline kicks in. Because too many people see service use as always following an arc. They think that as long as usage is ticking up, they can do what they like to cost and product.

And (critically) that they can just react when the curve flattens But with a lot of CONTENT products (inc social media) that's not actually how it works. Because it doesn't account for sunk-cost lock-in.

Users and readers will stick to what they know, and use, well beyond the point where they START to lose trust in it. And you won't see that. But they'll only MOVE when they hit the Trust Thermocline. The point where their lack of trust in the product to meet their needs, and the emotional investment they'd made in it, have finally been outweighed by the physical and emotional effort required to abandon it. At this point, I normally get asked something like:

"So if we undo the last few changes and drop the price, we get them back?"

And then I have to break the news that nope: that's not how it works.

Because you're past the Thermocline now. You can't make them trust you again.

[evilminji]

Ooooh~ Drink mix up? >.>

Because! Wes DID, in fact, get that dream job. HAS learned... after many, many hours of "beat about the head and shoulders with an ethics pamphlet by his great aunt", to keep his mouth shut! Family curse of Sight? WHAT family curse?

He doesn't see shit! Mind your business.

What're you? A cop?

Look, he sent Fenton a gift basket. He was a shitty, shitty "I have to be RIGHT and nothing else matters!" Stubborn lil asshole of a kid. He got better. Grew up. No one is there best Self during puberty. He DOES, in fact, regret it.

Which is WHY, he is deliberately ignoring Kent's terrible, awful, paper-thin, "who meee~?" Aw shucks BULLSHIT excuse of a disguise, like it isn't blatantly obvious he's Superman. Yep. Nothing to see here! Nothing but us chickens! Mmmmm, morning coffee! Delicious.

But see, here's the THING.

The Itty, bitty, teeny lil PROBLEM...

Wes grew up in Amity "Totally Not Supernatural Hotspot For Centuries" Park. He is... to put it mildly, genetically? A freak. His biology is ALL fucked up. Everyone's is. And it WAS NOT made better by the Fenton's playing fast and loose with their hell basement. The Ectoplasmic NUKE that was that portal.

There is a REASON his morning coffee? Is COVERED. Contained. Fenton brand, LEAD LINED, specialty cups. The sort that can't be EATEN from the inside out. Eroded after a few uses. They're ugly as sin, but they work. He even ordered a few covers from Star's etsy shop. (Apparently he wasn't the only one who hated how ugly they looked. Good for her though, he heard it was doing well.)

He SAYS this? 'Cause his morning brew is less... straight COFFEE... and more... how to put this? A blend? Brew? Potion, really. Like an energy drink. From hell. Or, partially at least, the Zone. It's the combination of roots, seeds, and a few dried berries. Kinda like a tea, actually!

Tasty. Adds this nice fruity, warmth. A zing. Goes GREAT with the coffee. And it really perks you up... if you are Limnal. If you AREN'T? It'll desolve your esophagus like swallowing straight acid. And that's not TOUCHING the... witch-y, more Seer specific bit of the blend.

That stuff is medicinal. You know, "calm the mind" and "mental clarity". That sorta thing. With a good ol helping of "don't blurt out everyone's secrets, you spacey bitch! For the love of God, those are our INSIDE THOUGHTS!". Which? Really helpful! Infinitely less likely to get decked. It's a family staple.

Poisonous, though.

They're fine cause they've basically developed an immunity to that part, but like? Wouldn't recommend. It's why he NEVER shares his drinks. Food? On occasion. If he PLANS it and knows not to add and interesting spices. But DRINKS? Never. Weston family brews are basically NEVER safe.

Which? Begs the Very Important Question ™!

Who's Coffee Is This?

Cause it SURE AS FUCK AINT HIS!

You never realize quite how fast you can go from "completely calm and kinda sleepy" to "bomb strapped to my chest, primal panic AWAKE" until it happens to you. His coffee was ON HIS DESK. People have passed by. He talked to them. Cups put down and picked up. Lazy early morning. He doesn't even register, really, as his chair crashes to the ground.

He's shouting.

People confused. They don't realize yet. His head whips around, looking for that distinct cover. Before it's too late. Before someone takes that fatal sip. He spots it. Bolting from his desk. Crashing through coworkers, over desks. Chaos and outrage. "It's 'just' coffee!" They cry.

Kent turns, confused. Pretending. Raises his (HIS! Oh god!) cup to his lips, unknowing. Wes SCREAMS a warning. But he doesn't listen. "It's 'just' coffee" They never listen. Curse of Cassandra. God's damn it. This is why his family fucking CONVERTED!

He TACKLES the man of steel.

RIPS his cup away from him, knows his eyes are frantic. How much have you had?! Spit it out! Wes voice ECHOES in the sudden silence. I'm a META, Kent! It could KILL YOU!

And oh, Oh NOW they get it. Or perhaps it is the burn in his mouth that finally registers. He rolls, spits oil slick nebulae that eat away the floor. There is blood mixed within it. It took mere moments. Superman stares, transfixed and horrified, as Wes shakes. He... he should probably get off of him.

He'll move in a moment.

When his legs no longer feel weak from terror.

The news room is in chaos. Lane kneeling by her husband, Perry trying to do damage control. He... he's probably gonna lose his job, isn't he? Wes wants to cry. Protection laws only go so far, after all. And warning his boss about his dietary needs means jack shit, after an incident like this. Beloved as Kent is. Not that anyone likely believed him.

They never do.

And now he's nearly killed Superman.

@hypewinter @hdgnj @legitimatesatanspawn @nerdpoe @lolottes @babbling-babull @mutable-manifestation @dcxdpdabbles