#and only then the brand does all the branding stuff

[darlingdaisyfarm]

r you still open for requests? if so and if you havent done this, stan twins taking care of reader on their period? im on my period rn and i lowkey am craving for it,, /nf!!

❥ Stan & Ford taking care of you on your period headcanons <3

a/n: oh anon this one's for you and for everyone dealing with the struggle right now <333 may ur cramps be mild 🙏

STANLEY

★ “what do you mean you feel like garbage?? you were fine an hour ago! what happened?? who do I have to fight??” and when you explain, he just. OH. THAT.

★ “okay, okay, don’t freak out, but,” he digs around in some closet and pulls out a very old hot water bottle. “this thing got me through some rough winters. i hope this will, uh. . . stop the angry uterus thing.”

★ if anyone (Soos, Dipper, some poor clueless tourist) makes a dumb joke about “mood swings,” Stan will protect you. “oh, you think that’s funny? let’s see how funny it is when I lock you in the Mystery Shack bathroom for a week with no toilet paper!”

★ will not let you lift a finger. so worried about your state he physically shoves you back down if you try to do anything. “nope. nope, nuh-uh, baby, don’t even think about it.”

★ if you're dying from pain and nothing helps, he just holds you close while dramatically saying “oh sweetheart, if only nature was FAIR, it’d be me bleeding instead! why this world is so unfair????”

★ of course he buys you snacks. SO MANY SNACKS. he heard somewhere that chocolate helps, so now he’s bought four different brands of cheap chocolate bars from the gas station

“uh, i got these. one of ‘em’s gotta be the magic one, right?”

★ “old man Mcgucket says bark tea fixes everything. should we. . . should we try bark tea?”

★ once Stanley pulled out a beer and immediately regretted it. “. . . wait, no, that’s for me.”

★ ofc he cooks for you. he’s a big believer that food fixes all things, even if he doesn’t understand the science of it. makes you the heartiest, greasiest, most filling meal he can. you might not even want it but it’s the intent. it's the love. (and if you actually ask for something? he’ll make it with no hesitation)

★ you look even slightly like you’re in pain?? immediate concern. hunched over? “alright, that’s it, you’re going on the couch.” he literally herds you over with his hands on your shoulders, forces you to get comfortable. “c'mon, c'mon, up ya go. feet up. blanket on. there ya go.”

★ lovingly teases you when you cry over dumb stuff, but only a little. “you're cryin’ over a commercial? sweetie, c’mon.” wipes your tears anyway. kisses your forehead after.

★ grocery store trip. Stanley standing in the feminine hygiene aisle, he calls you from the store like, “baby, what the hell is ultra-thin? why are there WINGS on these? you gonna fly away or somethin’? :(”

★ i have a feeling he'll get the wrong ones. Stan comes home proud of himself only for you to be like Stan these are panty liners. he’s FLABBERGASTED. “they were in the same aisle!! they had the same stupid pink packaging!!”

★ eventually, he settles into his caretaking mode, ruffles your hair, makes bad jokes to make you laugh even when you feel awful. if you get emotional from the hormones he panics a little but ultimately just lets you cry on his shoulder and pats your back

★ mutters “alright, where’s it hurt, lemme at it.” then massages your lower back, rubs your stomach clumsily but gently. Stan is determined to physically get rid of your pain somehow even if that’s not how it works

★ makes you rest by putting on a movie and forcing you to stay put. he picks the weirdest mix of old action flicks, crime shows and one sappy romance he swears he doesn’t like. (he totally does.)

★ if you’re in pain he's gonna fix it. but since he can’t punch your uterus, he does the next best thing. distracts the hell outta you. "alright, sweetheart, what’s it gonna be? poker? tall tales? let's watch duck detective?”

you giggle. “Stan, just cuddle me.”

“oh, yeah, you got it, c’mere.” immediately pulls you onto his lap, wrapping his big arms around you, rocking his most precious thing in the world.

★ if you're up at 2 AM, restless from cramps, Stan notices immediately “owwh, doll, let’s getcha comfy.” guides you to the couch, sets you up with a blanket, turns on some quiet late-night TV. he stays up with you, spending sleepless night taking care of you. he sits there, rubbing your back, making sure you’re okay

in some hours more though, he falls asleep next to you, head leaning against yours

STANFORD

★ HE KNOWS BEFORE YOU DO. this man has studied interdimensional quantum phenomena. you think he hasn’t mapped out your cycle like a scientist mapping the tides???? PLEASE

“sweetheart, shouldn’t you be starting your period soon?”

“what? no?? I feel fine“ and twenty minutes later, you’re in pain

“ah. as I suspected.” Ford says

★ literally tracks it like a researcher. has a whole-ass journal with little notes. estimates symptoms, cravings, moods. he says it's because “I want to be prepared for you”.

you catch him writing in it one day. “Ford, what is that?”

he looks guilty and awkward. “a. . . documentation of your menstrual cycle?”

you take it, open it and your eyes widen. it got a whole-ass formula for predicting your moods

“wtf Ford, you made a menstrual algorithm??”

he rubs the back of his neck. “well, i wanted to ensure that i could be fully prepared for any and all symptoms—“

you’re just staring at the notes, not even listening to him. “did you seriously track that I crave sour candy more than chocolate???”

Ford pushes up his glasses. “i prefer to call it an empirical observation, yes.” next thing you do is kiss him senseless, because this nerd is the most devoted man on the planet

★ i assure you, he's already stocked up. you go to grab something and oh . . . heating pad? already plugged in. pain meds? already out on the counter. ur favorite snacks? somehow already bought. tea? brewing

★ of course! of course you'll get his lectures about periods. “did you know that menstrual cramps are caused by the uterus contracting due to prostaglandins? i read a fascinating study on ways to mitigate the pain—“ but let me tell you, he’s rambling because he’s nervous about you hurting. also because he thinks knowledge = comfort

★ his gentle hands, always. adjusting your blanket. rubbing slow circles into your back. fingertips ghosting over your forehead to check if you’re feverish

★ absolutely 100%, without a doubt, Ford takes notes on what helps you. if you ever say something like “ugh, this tea actually helps a lot” he writes that down. if you offhandedly mention “i think dark chocolate makes it better” he’s buying you ten bars of it next time.

★ he tries to keep you distracted. puts on old sci-fi movies and nerds out over them. reads aloud from a book if you want because he knows you love his voice

“did I ever tell you about the time I discovered a species that only reproduces once every ten years?” he just TALKS to you. calmly. thoughtfully. lets his voice carry you away from the pain.

★ he will stay up with you if you can’t sleep. even if he’s exhausted, even if he has research to do. if you’re in pain, he’s right there. “sleep, darling. I’ll stay up for a while. you need to rest.” strokes your hair until you do and presses a kiss to your temple when you finally drift off.

★ Ford can’t stand inefficiency. the first time he hears you complain about normal period products, he rubbed his chin, thinking. you’re uncomfortable??? with a problem that science could potentially solve???

“hmph. there must be a better way.” he disappears into his lab for hours.

★ what he makes depends on what you complain about! hate pads? “ah. they’re inefficient, bulky and uncomfortable. yes, darling, I see the flaws.”

hate tampons? “too absorbent, prone to leaking at unpredictable rates. . . fascinating, but flawed.”

cramps?? “prostaglandin-induced muscle contractions. I can work with this!”

no problem is too small. he listens to every complaint

★ “i will revolutionise menstruation, darling!” you're so proud of him. Ford is proud of himself too

★ normally, he treats you like his equal, his partner, his greatest love. but when you’re sick ohh he secretly loves having an excuse to baby you. he brings you tea and tests the temperature on his wrist before handing it over. he fluffs your pillows, tucks you in way too snug. if you groan in pain, he’s immediately alert. “what is it? what do you need? tell me, dearest, I’ll get it.”

i can't believe i wrote an entire fic from Ford's pov journaling reader's cycle, im going insane

[neeeooon]

when you’re on your period ;

blue lock x afab!reader

isagi yoichi

-> #panicking

-> that one boy in class who skipped the period video cause the word “blood” made him pass out, so now he knows next to nothing about periods

-> lived a peaceful life of fake-it-til-you-make-it until he started dating you

-> “hey, isagi? do you mind picking some pads up on your way back from practice?” “… like make-up pads?” “uh, period pads?” “period pads?” “… for blood?” “bl—“ and he sees stars

-> you have to sit him down and give him “the talk”

itoshi sae

-> feigns disinterest but is a total secret sweetheart

-> he’d drag his feet a bit when you ask him to grab ice cream for you, but will buy four pints of every flavor you ever mentioned liking

-> when sae returns with bags of ice cream, you cry

-> he freaks out a little, though he knew it was likely due to your hormones. “did i get the wrong kind..?” “YOURE SO CUTE I CANNOT STAND YOU.” “should i leave—“ “PLS HUG ME RN.”

itoshi rin

-> like isagi, he is clueless

-> you don’t have to have “the talk” but you do tell him that he’s going to be annoying to you no matter what he does for the next few days

-> he’s lowk offended but tries not to take it to heart. even when he grabbed a little too much of the blanket you were sharing and fell off the couch when you snatched it back

-> rin doesn’t fear many things. he has issues, yes, but none that count as a “fear”. he quickly realized he is very afraid of you on your period

-> he’d be hiding in the bedroom when you throw the door open and tackle him. “honey! let’s watch grey’s anatomy reruns!” “NOOOOO” as you drag him to the couch

bachira meguru

-> he grew up with a single mother. he knows what to do

-> knows before your period starts that it’s coming and stocks up on supplies: products, teas, snacks, towels, etc.

-> you get super depressed on your period, so bachira acts as a ray of sunshine, bringing light everywhere he goes. it doesn’t always make you feel 100%, but you never have the heart to turn him away

-> bundles you in blankets like a cocoon and wraps his arms around your middle. “does it hurt?” “mm, not as much anymore <3”

kunigami rensuke

-> kunigami knows it’s just a part of life, and though periods really freak him out, he’s never let you know that

-> “hey, babe? can you please grab a tampon from my bag? the second pocket!” “tampon… tampon…” he finds your emergency stash and just hand everything to you since you had a few separate brands and he can’t tell which is better

-> you find his cute cluelessness endearing and thank him with a cheek kiss before going to clean yourself up

-> he does lots of research after that and will gladly let you drag him around the house to help you with things or listen while you rant/cry/beg for snuggles

chigiri hyoma

-> he has experience helping his big sister out when they were younger (not by choice) so this stuff doesn’t sway him

-> chigiri has such a chill presence that you don’t find him annoying, which surprises you because you tend to hate everyone on your period

-> though he hates it, he’ll entertain you and your antics. “i’m dying.” “you’re not dying.” “i’m dying and the only way i’ll survive is with a kiss. and an extra large cheese pizza. and a churro.” “*sighs*”

-> he’ll help you with your skin care when you’re too tired and play with your hair when you ask

yukimiya kenyu

-> omg such a gentleman

-> somehow he knows more about your period than you do?? when you tell him your side hurts, he rubs a spot you didn’t even point at, and all your pain vanishes

-> “are you a wizard?” “what was that, sweetheart?” “you’re a magical period vanquishing wizard, aren’t you?” “uh, sure!”

-> would love to take you to dinner to relax but knows you wouldn’t be caught dead out of the house, so he cooks for you instead

karasu tabito

-> you aren’t entirely sure why, but he is great when it comes to that time of the month

-> he claims he’s an “empath” and at first you thought it was a cheap flirting tactic, but your mind changed when he was able to pick up on your moods without even looking at you

-> somehow never gets on your nerves. it’s like he knows exactly where the line is and knows to stay very far away from it

-> karasu absolutely spoils you during this particular time of the month. let’s you pick everything without complaint, even when you’d usually decide on where to eat or what to watch together

-> “how much longer do you think we can live on sushi and chocolate cake before we die?” “how many days are left in your period?” “about two.” “then about two.”

otoya eita

-> bro cannot be serious

-> hops on twitter and starts spamming how awful period cramps are, how the world would be a better place if the menstrual cycle didn’t exist, etc.

-> everything he does ticks you off, and he knows it. he finds it very attractive when he gets under your skin, even when you threaten to behead him

-> “i might shave my head bald.” “fine !” “and then paint my head pink.” “go for it !” “and tattoo ‘i <3 y/n on my face.” “NO.”

[bluastro-yellow]

I want the marketing and advertisement industry to explode now

[graff-aganda]

I need the cost of international shipping to go down right now and I'm NOT joking........ please. 😊🙏

[resident-gay-bitch]

little rich boy sirius who gets disowned and can barely survive without his expensive brands and the basic human need to eat at least once a day meeting the entirely too generous james potter who just falls for the vanity and sincerity of the reformed rich boy and decides that once sirius stops caring about brands and status and rich boy things and just cares about what matters in life he decides to spoil his boyfriend to pieces because he’s secretly sitting on a fucking fortune

[brittlebutch]

it's actually so fascinating to me that Brennan has created a character that maintains a pretty relaxed and mild-mannered demeanor and has said multiple times that the absolute Core of her is "FEAR" and how often we see this Fear manifest specifically in Avoidance; it really nails a relationship to that mentality where your brain fully Stops recognizing the emotion properly out of like, sheer self-defense from the stress of having to carry it all the time

I think this is also perfectly showcased in the way we tend to see Tula swing so suddenly from 'level and steady' to 'snarling Panic' and then back again - Just because your brain has detached itself from the Conscious Recognition of the emotion doesn't mean it can Actually stop itself from experiencing it. So the Fear is always there and always acting as a stressor, but because of that inability to Identify it there's no way to recognize or address it before that final straw hits and your bodymind jumps Straight into Full Meltdown Mode; but then once again, once you drop even a Little bit below that Peak Terror your brain ceases to process the emotion; it's like the most exhausting form of Poor Object Permanence in the world

And even if Tula is aware of this happening to her, that doesn't really make it any easier to deal with / address. Even if you're able to spot the symptoms Around the emotion -- chest pain, irritation, nausea, whatever -- because the Emotion Itself is basically impossible to find, you can't really Successfully Pin Down what the problem is OR a way to cope with it. If you can't figure out That You Are Anxious, then figuring out What Is Making You Anxious is impossible, which makes Find A Way To Make Peace With That incomprehensible. That's where the Avoidance comes in: you can no longer identify what might be a Dangerous Situation, which means that Anything New has a big potential to be Really Bad in a variety of ways (ranging "I don't Feel Good" to "Fully Lashing Out bc you've entered Fight/Flight and can't get out of it" to "Actual Outside Danger This Time") and that means the Only Way you know how to be Safe is to just Avoid Doing Anything New and Only stick to Familiar Situations, because anything unfamiliar is a monster of a gamble you don't know how to prepare for or cope with

[sysig]

Not going the best (Patreon)

[icewindandboringhorror]

I found socks with my favorite flowers on them (nasturtiums!), but they literally don't match anything I own, so making an outfit with them is difficult.. just all black with the bright shoes and a random stuffed animal for accents lol

[ppulverse]

every time i check twitter i find some new level of insanity how do they survive over there

[sad--tree]

keep saying i don't want 2 work another retail xmas but canNOT 4 the life of me make myself finish my goddamn fucking job applications !!!!!! death & dying & despair etc. etc.

[immobiliter]

so i did finally catch up with yell/owja/ckets and while i'm still very on the fence about picking up a muse, ask me again about misty when the season ends lmao

[whalehouse1]

My mind anytime I’ve tried cheering up anyone here, because my country has a massive hate boner for anything not white with a penis that goes into white women that stay at home.

What I actually want to do, but everyone else will have it way worse than me, so I can’t do it around people. Also what I possibly will do when my extended family comes over, because I am so done with anyone who voted Red or third party. You proved you don’t care about your family members, so I don’t care about you.

[tanadrin]

And God said, "Behold! I have created the fourth primordial force: the weak interaction!"

And the angels all clapped and nodded politely, and there was a long silence; and finally Verchiel, the Angel of Grace, spoke up and asked, "Er, what exactly does it do, O Fashioner?"

And God said, "What do you mean, 'what does it do?' It's the fourth fundamental force of the universe."

And Verchiel said, "You mentioned that. Um. But it's just that the other three sort of have a brand, you know? Gravity helps build large-scale structures, acts over vast cosmic distances, shapes time and space. The strong force is secret, hidden, binding together quarks and all that. Electromagnetism, very cool stuff, somewhere in between. We're all big fans of the whole magnetic monopole double bluff, very clever. But, er. What does this 'weak interaction' do?"

And God said, "It mediates radioactive decay. Sort of."

And Verchiel said, "Radioactive decay? All radioactive decay?"

And God said, "No. Just some kinds."

And Zephaniel, the Chief of the Ishim spoke, and he said, "A whole independent force just to mediate some kinds of radioactive decay?"

And God said, "Well. Not totally independent. Technically it's related to electromagnetism."

And Zephaniel said, "Wait, it's not even a real force?"

And God said, "It's totally a real force. It's just that it's one aspect of a combined electromagnetic and weak force. An electro-weak force, if you will."

And Metatron, the Celestial Scribe, scratched his head at this, but said nothing.

And Cambiel, the Angel of Transformation, said, "Maybe you can walk us through it from the top."

And God Sighed an immense Sigh, and said, "All right, fine.

"So the way it works is that all of space and time is permeated by a field that has imaginary mass."

And Cambiel said, "Imaginary mass, O Generous Provider?"

And God said, "Yes, imaginary mass. It's tachyonic, d'you see?"

And Sarathiel, the Angel of Discipline, said, "Wait a minute, I thought we agreed nothing was going to travel faster than light? All that 'c' business and the whole Lorentz transformation thing. What's happening with that?"

And God said, "Let me finish. The field is tachyonic. The particles in the field all move slower than light."

And Sarathiel had to think about this for a second.

And God said, "The point is, a field with imaginary mass has a non-zero vacuum expectation value."

And this really gave Sarathiel trouble, since he had never been very good at math.

And God, seeing this, went back to explain. "Most fields, like the electromagnetic field, have no effect when they are at their lowest energy state. It's like they're not there at all. If you give a field imaginary mass, then it vanishes only when it's at a very high energy state, and at a low energy state, it has a nonzero value everywhere."

And Sarathiel nodded, but he was confused, because he didn't understand why God would create such a thing.

But Verchiel thought he saw where God was going with this, and he was amazed.

"Truly, you are cunning beyond measure, O Only One Certainly Sound and Genuine in Truth! Only now do I understand your design! For in order to make the universe homogenous and isotropic, it is necessary that all large-scale fluctuations in temperature and mass must be evened out early in the history of the cosmos; and therefore, you have designed a field which will rapidly expand space after the Big Bang, many orders of magnitude in brief moments, and then swiftly and spontaneously decay as it gives up the energy it began with, giving rise to radiation and particles of all kinds as it does, which will condense into the material universe! It is a wonder to behold."

And God said, "What? No. I mean I did, but this isn't the inflaton field I'm talking about. This is something else."

And Verchiel said, "Wait, it's not?"

And God said, "No, I'm going to use a different field to drive cosmic inflation. The properties of this field are totally different."

And now Verchiel was also confused, and lapsed into silence.

And God said, "Like I was saying, this field is a scalar field with imaginary mass, and it does spontaneously decay to a ground state with a non-zero value. But it's not the inflaton field. Instead it combines with the W1, W2, W3, and B bosons."

And Metatron began to flip back through the pages of the Heavenly Record trying to figure out where he'd lost the thread.

And Zephaniel said, "The what bosons?"

And God said, "The W1, W2, W3, and B bosons. I'm sure I mentioned them. You know, the massless bosons?"

And Zephaniel said, "I'm pretty sure we only talked about the W+, W-, and Z0 bosons. All of which you said were going to have mass, O Owner of All Sovereignty."

And God said, "Yes, but this is how they get them, you see. Once this field acquires a nonzero value everywhere, the massless bosons interact with it and get mass. Well, some of them do. They turn into the W+, W-, and Z0 boson. And the photon."

And Zephaniel said, "…and the photon, O Accepter of Invocation?"

And God said, "Well, I did say I was going to unify the electromagnetic force and the weak interaction, didn't I? This is how. Above the critical temperature--right now I'm thinking 10^15 K, but I'm open to feedback on that one--electromagnetism and the weak force act as a single unifying force. Below that temperature, the field gets a nonzero value, you get three massive bosons to mediate the weak interaction, and the photon pops out seperately."

And Zephaniel said, "That seems… a bit overly complicated, doesn't it, O Reinstater Who Brings Back All?"

And God said, "No, it's exactly what we need. Look, that way the W and Z bosons have something to do, but the weak interaction still only travels short distances. Gravity is still the star of the show on cosmic scales, as it were. But now quarks and leptons can swap their flavor!"

And Zephaniel said, rather weakly, "Their… flavor, O Source of Good?"

And God said, "It's this new quantum number I'm trying out, to give the three generations of matter more unique identities."

And Cambiel said, "Three generations of matter? Now I'm really confused."

And God said, "I'm sure I mentioned this. You've got the lightest quarks and leptons, and then two heavier versions of each that can decay into the lighter versions."

And Cambiel said, "What do they do? New kinds of chemistry, is it?"

And God said, "Well, no. Mostly they just decay in a couple microseconds. Or even faster."

And Zephaniel began to rub his temples, and Cambiel sniffed.

And Cambiel said, "This all seems a bit ad hoc to me. Not really the stuff of an elegant and obviously ordered Creation. Why not have four generations of matter? Why not a trillion?"

And God began to grow irritable, and said, "Well, that's not really up to you, now is it? We're going to have three generations of matter, and the electroweak force, and that's that!"

And Zephaniel said, "As long as we are unifying fundamental forces, perhaps we could somehow also unify the electroweak interaction with the strong interaction, or even gravity."

And God hesitated saying, "Well, I haven't decided about that yet. I'm not sure I want gravity to be quantized, you know? Seems to take some of the geometric elegance out of general relativity."

And now it was Zephaniel's turn to sigh, and he bowed his head. "As you wish, O Possessor of Authority of Decisions and Judgement."

[comicaurora]

I've been reading some stuff on punitive justice, and it made something click for me that I've observed a lot online but haven't been able to put into words before.

When someone does something wrong, that's bad, and the damage it does needs to be repaired while the person needs to try to do better in future to minimize repeating harm. We learn it in preschool - say sorry, don't do it again. If they keep at it, remove them from the situation where they can do the harm until they prove they're responsible enough to go back in.

So if it turns out someone DIDN'T do anything wrong, that should be a relief! There's no damage to fix, no internal errors to correct. Less work for everybody, literally no harm done. False alarm, all good.

The thing I've observed is, lots of people want them to have done something wrong. There's almost disappointment when it turns out there's no harm done. And I think that's because of this general undercurrent of punitive justice as morally righteous and desirable: someone does something wrong, you get to punish them. Turns out they're innocent? That's disappointing. Find another reason you get to punish them, or find another bad person you get to punish. But at the core of it is that desire to punish someone. Someone you can hurt in a way that makes you a better person for hurting them.

This particular brand of almost cannibalistic pseudo-justice is super common in tumblr, one of the most ostensibly liberal spaces on the internet; I see more borderline savagery in online discourse here than in the actually toxic parts of the internet that are just openly cruel for cruelty's sake. It's always thrown me for a loop, and has frankly also hurt me, because on the rare occasions I get personally dogpiled, it only actually stings when it makes me worry that I've legitimately hurt someone. If I did something wrong, or more realistically when I inevitably do something wrong, that would make it good and right for people to give me shit about it every day until I'm dead.

The thing that clicked for me most recently was this bit in Ijeoma Oluo's Be A Revolution:

Punitive justice is specifically, uniquely appealing to people who have suffered injustices. Of course it's the Tumblr zeitgeist. Everyone here is a marginalized person failed by at least one system. Punishing someone for perceived injustice is how someone the system has deemed worthless proves their value in blood, even if the person being punished hasn't harmed you directly - even if they haven't harmed anyone. "Righteous" anger isn't about the target in these cases, it's about the inflicter. This is how much my pain is worth.

And that kind of violent validation is so alluring and so very dangerous. It seeks an outlet, wearing the justification of justice. Who's in reach? Who's an acceptable target this week? What's a good reason to use?

Is there anything they could do that would make me stop?

[icewindandboringhorror]

I love all of these goofy product photos where the water bottle is extremely obviously just photoshopped onto a stock image of someone pretending to hold something or whatever.. very convincing..

[foone]

Does anyone remember what happened to Radio Shack?

They started out selling niche electronics supplies. Capacitors and transformers and shit. This was never the most popular thing, but they had an audience, one that they had a real lock on. No one else was doing that, so all the electronics geeks had to go to them, back in the days before online ordering. They branched out into other electronics too, but kept doing the electronic components.

Eventually they realize that they are making more money selling cell phones and remote control cars than they were with those electronic components. After all, everyone needs a cellphone and some electronic toys, but how many people need a multimeter and some resistors?

So they pivoted, and started only selling that stuff. All cellphones, all remote control cars, stop wasting store space on this niche shit.

And then Walmart and Target and Circuit City and Best Buy ate their lunch. Those companies were already running big stores that sold cellphones and remote control cars, and they had more leverage to get lower prices and selling more stuff meant they had more reasons to go in there, and they couldn't compete. Without the niche electronics stuff that had been their core brand, there was no reason to go to their stores. Everything they sold, you could get elsewhere, and almost always for cheaper, and probably you could buy 5 other things you needed while you were there, stuff Radio Shack didn't sell.

And Radio Shack is gone now. They had a small but loyal customer base that they were never going to lose, but they decided to switch to a bigger but more fickle customer base, one that would go somewhere else for convenience or a bargain. Rather than stick with what they were great at (and only they could do), they switched to something they were only okay at... putting them in a bigger pond with a lot of bigger fish who promptly out-competed them.

If Radio Shack had stayed with their core audience, who knows what would have happened? Maybe they wouldn't have made a billion dollars, but maybe they would still be around, still serving that community, still getting by. They may have had a small audience, but they had basically no competition for that audience. But yeah, we only know for sure what would happen if they decided to attempt to go more mainstream: They fail and die. We know for sure because that's what they did.

I don't know why I keep thinking about the story of what happened to Radio Shack. It just keeps feeling relevant for some reason.