#and engagement numbers!

[peppermintquartz]

Lou finally gets on set and the Instagram vid is Oliver jumping on his broad back and the social media post is set to "MY BOYFRIEND'S BACK" alright post

[biggest-gaudiest-patronuses]

the fact that shakespeare was a playwright is sometimes so funny to me. just the concept of the "greatest writer of the English language" being a random 450-year-old entertainer, a 16th cent pop cultural sensation (thanks in large part to puns & dirty jokes & verbiage & a long-running appeal to commoners). and his work was made to be watched not read, but in the classroom teachers just hand us his scripts and say "that's literature"

just...imagine it's 2450 A.D. and English Lit students are regularly going into 100k debt writing postdoc theses on The Simpsons screenplays. the original animation hasn't even been preserved, it's literally just scripts and the occasional SDH subtitles.txt. they've been republished more times than the Bible

[arctvros]

high school sweethearts to college fiancés

[i-will-write]

I swear there are only 2 types of writers:

the ones unable to do any kind of math

gimmie the numbers, I want to crunch the numbers, I love using the numbers

[iwatcheditbegin]

Haters fail to grasp that Taylor’s massive success isn’t due to any trends , it’s largely based on her relationship with US. If you don’t understand the lore of pen genres she’s not for you

[currentlyonstandbi]

thinking about that article where Aidan talks about Five being lost this season, about how he doesn't know what his place is in the universe. thinking about how it might be because there's no longer any apocalypse to stop, no world to save, and comparing it to similar circumstances in season 3. thinking about the fact Five's response to having fulfilled his purpose in that situation is not to despair but to celebrate. you could argue that maybe it's because the reality of it hasn't set in, that he's essentially in the honeymoon phase of no longer having a place in the world, but I'd argue there's another consideration - his family. Five in S3 is content, happy even, despite no longer having a purpose because at least he still knows his place. and that's amongst the people he's dedicated decades of his life to saving. thinking about how, by the end of the season, Five was ready to finally put an end to it all - no more stopping the apocalypse. because at least he'd get to go out surrounded by the people he loved. but S4 sees them all split up. and now Five's without a purpose and without his family. and there's no end of the world to save them from; they won, timeline fixed, universe restored. his family is finally safe. and Five is still alone.

the unbearable tragedy of getting what you want.

[laurencin-draws]

Last-minute standee comm for celine's VA! Add her to your order HERE

[extrashortshorts]

purple racoon

[inkskinned]

im gonna start a fight; and, at the same time, i need you to take this in the most good-faith way possible, but:

videos that involve body-checking and intentionally (and uncritically) show a mealplan of an unhealthy number of calories are just a revamped version of pro-ana food diaries.

and yeah, i know there's arguments. i address some of them under the cut. but at the end of the day, we're just coming back to romanticizing mental illness; we've just found a better platform for it.

this is already something we've done. we knew it was wrong and tried to stop it. and tbh. it just wasn't enough.

there are people who argue "well, what if you have an eating disorder, you can't help it if you don't eat!" except that as someone with an ED; we are not infants. we know what we're doing. part of having an ED is that you are like, maybe too self-aware. even if we can't help our own food choices, we don't need to fucking romanticize the disorder - something we've been warning you about since 2013. there are hours of setup, filming, and editing that go into these videos. they do not happen to fall into place randomly. there is a reason they are pieced together to be beautiful, bright, inspiring.

there's this woman who pretty much only posts daily plans under a normal amount of calories, and everyone defends her saying but it's better than nothing! and i'm like. except she opens those with images of her showing off her body and provides no context in the video or caption that suggests that she believes what she's doing is unhealthy. she has hundreds of thousands of followers on a platform designed for young kids and teens. i refuse to believe that by accident her content just happens to be cheery advice on "healthy" versions of starving.

for any other symptom of mental illness, we would be incredibly enraged by this kind of placid acceptance of a "tips and tricks" fast-start guide. imagine if people posted pink & pretty videos saying "best places to cut yourself" as if it was a fucking storytime. we, as a society, are so fucking fatphobic that we would rather accept blatantly harmful displays of self harm than admit that we are obsessed with a hyper-thin body type.

i am not suggesting someone never talks about their disorder. i talk about mine. actually, it's a plot point in my book.

here's the difference: i recognize it's a fucking mental illness. i am very careful to never mention a specific weight, eating pattern, or calorie plan. i always make sure to position it as something that ruined my fucking life. i do not put cheery music in the background and hearts and sparkles over my worst moments. i do not film it in bright light. i do not start each passage with an image of a thin body followed by "here's how to look like her."

eating disorders should not be framed as aspirational. and the problem is that society worships the "after" image, so long as you don't get too sick. there is a reason so many people who quit being "influencers" will later admit - i wasn't eating well that whole time; an obsession with food was completely destroying my life.

we let any uncredited, uncertified person write the most backwards, fucked up shit about how to get the body you desire! because the underlying, secret belief is: well, at least they're thin! and the real thing that fucking gets me each time - they make fucking money off of it. their irresponsibility and societal harm literally pays off for them.

"why do you care so much." "don't like it don't look." "so what if people experiment with new ways of thinking of food?"

thank you for asking. we're about to get extremely personal. it's because when i was 18 i discovered "thinspiration"/"thinspo." and it absolutely influenced, shaped, and codified my pre-existing eating disorder. i went from having some troubling habits and traits to being incredibly unwell within what felt like a matter of days. there were actual pages designed to train me on how to have an ED correctly. it was all so suddenly easy. i was sick; and the nature of the illness meant - i wanted to be sicker.

it takes an average of 7 years for a person to fully recover. i know this personally - even now, 10 years from the worst of it, i still fucking struggle. i am so much happier now and i eat what i want and i literally don't think about food at all (19 year old me would shudder) and yet - i still fucking know the calories of plain toast with butter.

an eating disorder is one of the deadliest types of mental illness. over 1 in 4 people with an ED will attempt suicide.

and i'm sorry. i just do not see the exchange rate of "high rate of engagement" versus "the value of a human life."

[kryptid-kat]

We should normalize being the average artist who never really goes viral and is happy in their lane creating for their own sake (be it commissions, or art for themselves).

The clout chaser mentality of all social media sites rotted our brain where we can't find value in our work unless it has a big number besides it.

Create for yourself, not to please some elusive algorithm that changes on a whim and pushes you back to square one.

[cecoeur]

His ass is not reading that book | Drive the Dream

Still: The Slow Home Still is an interiors book that invites readers to take on the philosophy of the SLOW movement. Living Sustainably; Local; Organic; and Whole. It talks not just to the question of the physical structures we choose, but also the surrounding environment, and what effect that can have on general happiness and wellbeing. Still includes about a dozen case studies featuring escape homes and owners who live according to these aforementioned principles, enlightening readers as to why they chose this path and how it has benefitted their lives.

[darkspiket]

fe engage hater to liker pipeline real

[mipexch]

1014 blast

[sieglinde-freud]

hi engage fans do u guys still like solm. i do.

[mylittleredgirl]

great news everyone, by rewatching babylon 5 i have rediscovered the exact moment of my bisexual awakening and it was ten minutes and thirty seconds into the season two episode “spider in the web”

(talia is witnessing the telepathic horrors as usual)

director of photography john c flinn i owe you about five years of sexual confusion

the scene above takes place in a dark alley and i don’t know how to color correct it (ancient prayer to the benevolent hardworking giffers of the universe 🙏), so here she is in a fully lit scene in the same episode so you can better appreciate what happened to me at a vulnerable age

this is why i can never watch fox news btw because a proven cheat code for rewiring my brain is a platinum blonde in dark lipstick

[statementlou]

https://www.tumblr.com/louisupdates/754934426217152513/goodbye-faith-in-the-future-world-tour-272024?source=share

did he or did he not lose fans then?

I will answer this because this anon actually brings a concrete question to the table rather than just "hurhur but you're a larrie??" (tell me you can't actually refute any of our points…). Anyway this post shows the decrease in Louis instagram followers between the screenshots taken directly after the release of Faith in the Future in Nov '22, when he changed his bio to promote that album and the tour tickets, and now, when he changed it again to mention the current release. But I'm putting that response under a cut because I'm tired of the actual POINT of all this nonsense getting lost in a sea of made up things people insist are important:

There is no rational argument you can make to say that Louis has less fans now than he did 2, 4, or 6 years ago. You don't need a spreadsheet of details you need to USE YOUR EYES! He has gone from filling theaters to filling arenas and stadiums. His second album made a higher chart position than his first album. His festival has doubled in size EVERY year of its existence. And for that matter: his insta post engagement numbers remain about the same (despite the fact that older posts should have way MORE likes due to having been there longer, even aside from follower counts.) SO WHO FUCKING CARES ABOUT HIS INSTA FOLLOWER NUMBER???? Serious question: what does the word "fans" mean if these things aren't what matters? ALL of this quibbling about what he should do to make things better and people can't even see that THINGS AREN'T BAD.

Anyway to address the specific question- (con't......)

NO- HE DID NOT LOSE FANS. HE LOST SOME INSTA FOLLOWERS. THESE ARE NOT THE SAME THING. As I said above, literally what does it mean to lose fans if that number change coincides with him having higher sales, more audience members, and higher engagement than ever before? Whatever he lost ISN'T FANS. I wouldn't be surprised if a significant factor was something like a bot purge, but also yes: I'm sure a lot of casuals followed him around the time of his big album release and later unfollowed him. That's extremely normal because that's how casual engagement works, and why the definition of fan really matters. Louis and his team understand this and have referenced it repeatedly, talking about how lucky he is to have *us* specifically, to have the kind of dedicated fanbase he has, to have the KIND of fans he does who will allow him to do what HE wants. @dogsliampaynedoesntinstagram named the issue of depth vs breadth with regard to fans a long time ago, and pointed out why having DEPTH is so much more important. It's like this- artists who are on top 40 radio have more numbers on things like insta follows, and for a time on sales and tickets. But those aren't FANS- they're people with a casual interest. And as soon as that person isn't being forced in their ears 10x a day, those people lose interest and stop supporting them, stop buying stuff and unfollow, and those artists end up doing the 'opener on the jingle ball' circuit rather than their own tours. One Direction as a whole, and Louis maybe most of all or near to at this point, have something MUCH MORE VALUABLE than that- DEPTH FANS. Louis has fans who will support him even if he takes years to release music, or stops parading around with a pretend girlfriend to stay in the headlines at least once a month, or completely changes his image and genre, and that is UNHEARD OF. It's ASTONISHING and worth SO MUCH MORE. And they get that! THAT is why he always bragging about us, why industry people he works with are always so agog about us, why he will do anything for US- not for randos. He is also growing his breadth- and it's OBVIOUSLY WORKING whatever his follower counts are, but that is always going to be secondary to doing things for THE FANDOM because that is his sustainable business model. That is what keeps him onstage and reaching number one. And not coincidentally, the things they do are also working to grow that- much more valuable- commodity. So the fact that that's exactly what these chuckleheads complain about- that he does things that are just fandom facing or serving rather than everything being aimed at recruiting casual fans- does nothing but betray how completely they, unlike Louis and his team, misunderstand the actual drivers of his (actual, existing, happening) success. Luckily for Louis, he and his team rely on their own data harvesting (they do a LOT of it) and growth metrics (they're off the charts) rather than the smug assumptions of random (mostly quite new to this) fans and the few bitter people leading the complaining about everything Louis does.