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bisnes-socks · 2 days ago

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i have a lot to say about this one so pack a snack and let's make sex moneyyy

i think this is one of the most openly culture and media (and social media) critical songs he has. i think it's a super daring song that probably makes the likes of certain helsingin sanomat music critics a little bit uncomfortable, because he is spitting facts - and because he has a relationship with sex for show that people for some reason are still quite weird about.

to start a little further back: we all know sex sells. we all know the music industry uses sex to sell their products. but for some reason, in the year of our lord 2024, a musical artist verbally recognising that they are using their sexuality and sexual themes to build their brand is somehow scandalous. it's like.. it's okay to use sex to sell your art, if it's like "accidental" MTV sexuality or like agreeing to looking objectifiable. the media will call you hot and sexy and wow. but if you own your sexuality, make it obvious that yes this is sexual, i'm being very deliberately sexual and i am trying to be sexual..? oh no that won't do! scandal! we've seen it with so many artists, especially female artists. like WAP is a great example! how scandalous that suddenly these women had agency in their own sexuality! but no-one said a word when their sexuality served the usual male gaze agenda. it's like people are so much more comfortable being peeping toms who sexualise and objectify artists when they're not looking, but as soon as the artist does it as part of their whole thing? well now it's inappropriate actually.

he talked about this in a helsingin sanomat interview, saying how he does actually think things revolve too much around sex in the music industry, even though he uses sex and sexual themes himself to sell things as well, and that he sees the irony in saying that. but the difference, in my opinion, is that the way he, or someone like erika vikman for example, is so open and upfront about the sexual themes, that it becomes carnevalistic, it becomes camp. it's not insidiously using sexual and heteronormative objectifying imagery to get people horny. what käärijä does is playful and fun sexuality, and for whatever reason that is so unusual it needs to be talked about separately as something a bit wild and scandalous, and he needs to be asked to explain his actions.

and that's what this song is. he's very clearly saying none of this is accidental. the visuals of his brand, the social media content, the onlyfans thing, none of it is coincidental, accidental or anything other than his perfectly deliberate way of selling sex. and he has talked about these themes before, he has talked about like the rammstein live stuff that inspired him (some of it is pretty hardcore stuff) so to his fans it's nothing surprising that sexual themes are present in the brand and interest him. but he has also talked about how, even if this song is a bit tongue in cheek, he's also serious. and he is right. and for some reason calling people out about the fact that sex makes them buy things, even when it's true, is still.. scandalous somehow.

and he's basically calling people easy lmao. like, i needed to figure out a lil boost to my career and well, i know what will make you throw money at me. and i won't be shy about it either.

i'm getting sidetracked. the song.

and then that is enough to warrant lyrics such as "koko perheen käärijästä koko perheen krapula" meaning "käärijä for the whole family turning into a hangover for the whole family".

but it was all already there! let's not for a second pretend CCC was some sort of family show and a family song. it's not. but people were okay with that, because they could happily confuse the camp and carnevalistic sexuality of käärijä with the campness and carnevalistic nature of eurovision, and because it wasn't more than the suggestive sexual nature of everything else around them. and it was all just fun, when kids came up with their own lyrics to the song because they couldn't understand the references to drinking. so then people took their kids to see him at shows and became scandalised by the adult nature of it all. it's like.. people were fine letting their kids see the everyday media sexuality that we see in every eurovision, fine letting their kids get used to that, and then just sort of didn't think käärijä would be anything different. but he's only different in that in his show and brand, sex and sexuality aren't denied while still blatantly obviously there.

but again, a lot of this is to do with media, and what media normalises and what it doesn't. what it deems newsworthy and what it doesn't.

if in ready to go he's telling haters that i know you want to see me try and fail, maybe even be too embarrassed to try, but baby i'm ready to go, then in sex = money he's saying i know you want to see me naked and i know you want sex from all of this, so here you go, i'll sell you some sex. and then he stands there holding eye contact like what are you going to do with it. what a cunty king.

and there are so many fun and funny little details in this song.

right in the first verse we have "kieli taittuu sköödi föödi." good old sköödi föödi. i tried to find the earliest example of sköödi föödi, but i'm starting to think it might predate the internet, or at least social media. not to bring up köpi kallio again, but they use sköödi föödi a lot in viki ja köpi show, and köpi just happened to tweet about it in 2020, saying he believes sköödi föödi has been around for at least 20 years (someone tried to credit viki and köpi for it). so, what does sköödi föödi mean, you ask. it does not mean anything at all. sköödi föödi is just a sound, a noise you make, when you need it, usually in place of something in a foreign language but not exclusively. in this instance, sköödi föödi is him demonstrating his excellent english skills. sköödi föödi (pronounced almost like a sterotypical tv american would say skirdy-firdy) means nothing and it means everything, whatever you need it to mean.

it is also noteworthy to point out that "kieli taittuu" can be a reference to two different things here. the finnish word kieli means both tongue and language. so he could also be saying that he has a very bendy and flexible tongue, like literally. which, of course, all of europe has already seen. taittua literally means to fold or bend, but it's a common phrase to say, that if you can do something, you bend it (or more like it bends as a result). so literally the line translates to "language/tongue bends sköödi föödi".

the first verse ends in "sekö jos mikä on varma nakki" meaning "that, if anything, is a sure thing". nakki literally means a sausage, a hot dog sausage, weiner sausage, you name it: a small sausage. so translating literally: "that if anything is a sure sausage". it's a common phrase in spoken finnish, nothing unusual about that, but i love that he used it, because it makes the next line hilarious on a first listen, when the chant comes in. so when they start chanting NAK- NAK- i really thought they were gonna shout NAKKI. but no, it is nakuna, naked.

okay still with me? good. let's look at the "tein onlyfans bägin, koko suomen daddy" section next.

i remember when the song came out, people did explain who danny is, but in case anyone missed it, danny is a singer from finland, and he was a MASSIVE star back in the day, especially in the 70's. so to say he is bigger than danny is indeed quite the flex, because danny was like.. the finnish equivalent of elvis, basically. but danny is not just a flex, he turns danny into a clever thematical scheme here (more on thematical schemes in the bananas post, if you're interested). he says "kadulla on kuumaa, ne pyytää mua hätiin" and this is a reference to one of danny's most popular and famous songs, kesäkatu. smart, smart, smart! and then of course "kadulla on puumaa, mut mulla on jo täti" meaning there are cougars on the street, but i already have an aunt. which, that to me reads like both a cunty quip and a himbo line all at once. like shutting down some man wanting to be your daddy by telling him "but i already have a father". i nearly choked laughing the first time i heard the line.

also can i just say, calling himself the daddy of finland? like, thinking about the whole context i talked about at first, how people are comfortable with sexual stuff and sexualising, but not comfortable recognising it or being real about it or celebrating it? yeah knowing all that, he just called himself EVERYONE'S daddy in a song called sex = money, and he's not even wrong 😭

in conclusion: i love this song. and i love the attitude in it. it's like he is looking everyone, from every uncomfortable insecure hetero man, every scandalised parent to every tabloid journalist, straight in the eye and saying "yes, i'm selling sex. why? well i couldn't think of anything else, but then again, why should i? isn't this what you want? this is what you want. i know what you want. i'm your daddy."

like if he truly wanted to, he really could have this country on their knees for him, don't tell me last independence day didn't prove it. as much as he gets crap as well, at the end of the day, he has people under a spell by simply being, well, bigger than danny. and he-man.

now. the placement of the song on the album, right after autiomaa.

i personally don't think that the album builds one cohesive narrative from beginning to end. but i think this can be read two ways: a sad way and an empowering way. the sad way to read it is that he means it when he says he couldn't come up with anything else and his creativity is fried, but sex sells so he does that, and it's a bit mindless. but given the context of what he has had to say about this song, i'm more inclined to read this the empowering way: he has worked on himself and found a way to see things more clearly, and he has found it in himself to even be confrontational about things. the whiplash of the song order i think is more to highlight the fact that autiomaa is a rare glimpse into something different, and now here we go again. to me, sex = money makes autiomaa even more powerful, but autiomaa doesn't change the interpretation of sex = money all that much for me.

you really can't be upset about the song without proving his point. and you can't love the song without proving his point. facts have been spat and points have been proven. absolute king behaviour.

and if you read through this whole thing, i owe you money. cash money, not sex money. well, we'll talk about it.

bonus: i absolutely love that he knows how to say "make some noise" on this track, but continues to say "give me some voice" or some sort of a hybrid word between voice and noise, something like.. woise, at his international shows. the king of in through one ear, out through the other. he, she, noise, voice, he doesn't know the differences and does not care.

bonus bonus for the sad bojere bitches:

second verse: "täl alal ei sua kukaa huomaa" meaning "nobody will notice you in this field (of work)". maybe my brain is rotted but this moment reminds me so much of the famous liverpool bojere lunch date video where bojan tries to parrot jere, who is saying "tääl ollaa nyt, tota" and bojan goes "talalaiteta" and then they both proceed to giggle about it like it's the funniest thing anyone has ever said. "täl alal" goes out to you, bojan titanic.

#käärijä

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