#GROUNDRIDDIM
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HONDA DCT | BRANDING 2016-2018
Role | CREATIVE DIRECTION / PRODUCE
Year | 2014~
Client | Honda R&D Co.,Ltd
Honda大型二輪の独自技術のDual Clutch Transmission (デュアル クラッチ トランスミッション) のブランディング。 2014年~ ブランドサイトおよびブランドフィルムの企画・制作を継続的にサポートしています。
DCTの訴求ポイントとしてのマニュアルでもない、オートマでもないDCTのスム���ズなシフトチェンジを、実際に使用されているエンジンの3Dデータを活用してインタラクティブコンテンツとして表現。
ボタンクリックでギヤチェンジ可能なインターフェースを用意し、ギアチェンジに合わせてスムーズに展開する楽曲とビジュアルが連動する。
Film | TOKYO
Director | Motoyo Jo Uzawa
Producer | Hide Nagasawa, Maiko Shimada
Production Manager | Tomoko Morishige
Editor | Ryuichi Hasegawa
Web | Rhizomatiks
Art direction | Hirock Kimura [Rhizomatiks Design]
Design | Kaori Fujii [Rhizomatiks Design]
Backend engineer | Tatsuya Takemasa[Rhizomatiks Design]
Web GL development | You Tanaka[Rhizomatiks]
Sound design | DJ UPPERCUT
Sound produce | Yuichiro “YUYA” Ozawa (Groundriddim)
Creative direction / Produce | Keitaro Shimizu [Rhizomatiks Design]
DESIGN AWARDS ASIA DESIGN OF THE DAY
CSS DESIGN AWARDS SPECIAL KUDOS
#honda#hondadct#dct#hondamotoros#motorcycle#dualclutchtransmission#branding#artdirection#web#planning#TOKYO#rhizomatiksdesign#armsnox#creativeproduce#film#bike
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GROUNDRIDDIM
FOUNDER & CREATIVE DIRECTION 2008年-2018
LOGO design : YOSHIFUMI TANAKA (3sei)
UAU
FOUNDER & CREATIVE DIRECTION 2019年 ~
LOGO design : TOMMY
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vimeo
NIKE NYC "Beyond The Court" from CEKAI on Vimeo.
We created the animation and Key Visuals for Nike NYC’s “Beyond The Court,” an immersive experience event at The Shed in Hudson Yards, New York. The event, which was held during the middle of the US Open and NY Fashion week, was a crossover between Fashion, sports, and creatives. We maximized the massive nine LED panels spread across the venue above a full-scale tennis court to create an immersive 3D animation during the event and for the opening night.Various iconic panelists attended the event, including Serena Williams.
Nike Beyond The Court Animation
Nike NYC Creative Studio: Creative Director: Ayca Acun Art Director: Carlo Luetto Narrative Director: Nate Skinner Narrative: Gaby Tama Designer: Max Amato Designer: Alexa Mekita Creative Producer: Taylor Cole Creative Producer: Christian Hendr Creative Producer: Lynette Reese
Creative and Art Direction / Animation: Creative Directo/Motion Designer: Kota Iguchi Art Director: Rei Ishii 3DAnimator: Akira Terabe 2DAnimator: Kaito Mizuno Creator’s agent:Jimmy Kitaji Management: Ai Miyabe Producer: Naoya Watanabe Production Assistant: Naoko Harada Production:CEKAI Inc.
Recap crew: The Family: Grifith Yu (Dir. DP), Steve Dabal (VJ/Effects), Sebastian Clore-Gronenborn (Pr.) Music: Groundriddim DJ Uppercut (Composer), Hedemasa Gemba(Artist’s management), Yoshikazu Takano (Pr.)
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国宝 高田派本山専修寺 "LOTUS" PROMOTION :: 2022, 真宗高田派本山専修寺 PRODUCE ::: GROUNDRIDDIM DIRECTION ::: SHOYO MIYAO CAMERA ::: ODEN DRONE ::: MARIRUI VFX ::: C SOUND ::: JUICY from HIFANA NARRATION ::: TOYOKO SHIMOTSUMA MA & RECORDING ::: MONOOTO STUDIO
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vimeo
NIKE NYC "Beyond The Court" from CEKAI on Vimeo.
We created the animation and Key Visuals for Nike NYC’s “Beyond The Court,” an immersive experience event at The Shed in Hudson Yards, New York. The event, which was held during the middle of the US Open and NY Fashion week, was a crossover between Fashion, sports, and creatives. We maximized the massive nine LED panels spread across the venue above a full-scale tennis court to create an immersive 3D animation during the event and for the opening night.Various iconic panelists attended the event, including Serena Williams.
Nike Beyond The Court Animation
Nike NYC Creative Studio: Creative Director: Ayca Acun Art Director: Carlo Luetto Narrative Director: Nate Skinner Narrative: Gaby Tama Designer: Max Amato Designer: Alexa Mekita Creative Producer: Taylor Cole Creative Producer: Christian Hendr Creative Producer: Lynette Reese
Creative and Art Direction / Animation: Creative Directo/Motion Designer: Kota Iguchi Art Director: Rei Ishii 3DAnimator: Akira Terabe 2DAnimator: Kaito Mizuno Creator’s agent:Jimmy Kitaji Management: Ai Miyabe Producer: Naoya Watanabe Production Assistant: Naoko Harada Production:CEKAI Inc.
Recap crew: The Family: Grifith Yu (Dir. DP), Steve Dabal (VJ/Effects), Sebastian Clore-Gronenborn (Pr.) Music: Groundriddim DJ Uppercut (Composer), Hedemasa Gemba(Artist’s management), Yoshikazu Takano (Pr.)
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(via rainbow360-blog)
youtube
RainboW
HIFANA :: TEJIME
HifanaTube
https://ssm.lnk.to/tejime
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HIFANA are happy to announce the release of new music.
With a track inspired by Tejime, a Japanese custom of ceremonial rhythmic hand clapping, they say thanks and bid farewell to the Heisei era (1989-2019), a time when the transition from analog to digital gave rise to so many new and innovative means of expression.
Today, we've uploaded "TEJIME" on YouTube ; their first new song in 9 years & started renewing our web-site (www.hifana.com).
Stay tuned for up-coming releases!!!
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元号が変わり新たな時代の幕を開ける2019年春。
アナログからデジタルに大きな変革を遂げたくさんの革新的で素晴らしい表現が産まれてきた平成の時代。
これまでに感謝を込めて日本の風習のひとつである”手締め”に着想した9年振り待望の新曲「TEJIME」をデジタルシングルでリリースします。
またMVのフルバージョンもYouTubeにUPされました。 遂に目を覚ましたHIFANAの本格的な再始動にご期待ください。
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HIFANA - 「TEJIME」 (full version)
Produced by HIFANA
Character Design by MAHARO
Music Video Direction & All CG works by Ken Imai (VIDEOHAZE)
Mastered by Austin Leeds
Directed by Yuichiro "YUYA" Ozawa (GROUNDRIDDIM)
感謝 : TKO, Yoshifumi Tanaka, Kei Sakuragi (felicity), Hiroyasu Hirakawa (felicity), Tsuyoshi Yamagishi (SSNW), Yuria Shio (Nippon Columbia), Daito Manabe, Seiichi Saito & Rhizomatiks crew
- www.hifana.com
#YUYA#HIFANA#TEJIME#Heisei era (1989-2019)#Hand Clapping#analog#digital#Espression#MAHARO#Ken Imai#VIDEOHAZE#Yuichiro Ozawa#GROUNDRIDDIM#TKO#Yoshifumi Tanaka#Kei Sakuragi#felicity#Hiroyasu Hirakawa#Tsuyoshi Yamagishi#SSNW#Yuria Shio#Nippon Columbia#Daito Manabe#Seiichi Saito#Rhizomatiks crew#HifanaTube#Youtube
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https://youtu.be/7oeTxZ8LoJg 自由 らしさ キャプテンアメリカ こっかこーらn.。o #動画 #YouTube #雑談 #PeterFonda #EasyRider #好きな映像 #前野健太 #松江哲明 #岩淵弘樹 #ニッキ水 #GROUNDRIDDIM #イージーライダー #ピーターフォンダ #その人らしさ #自由 #Free #philosophy #哲学 #ethics #talk #talkonly #町 #海 #空 #島 #雲 #island #clouds #sea #sky #town https://www.instagram.com/p/B1SRxYzgno5/?igshid=49nst7e6j44r
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youtube
AEON BEACH STYLE CM - 30sec
groundriddim
PRODUCTION COMPANY : 愛印
SOUND PRODUCED BY HIFANA
SOUND PRODUCE : GROUNDRIDDIM
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instagram
錦糸町のバルでチャンネルHが流れていてハッとする。いいDVD! #groundriddim
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快速東京 KAISOKU TOKYO - 28 MV https://www.youtube.com/watch?v=-TbTz9gukYk
Director: Taichi Kimura (CEKAI / CAVIAR UK) Camera: Wataru Nagahata Animation: Rapparu Cast: Eri Tanioku (ASOBISYSTEM), Ema Tanioku (ASOBISYSTEM) Special Makeup: Yuka Morita Special Effects: Akiteru Nakada (ZOMBIE STOCK) Sound Engineer: Hozumi Suzuki Producer: Taro Mikami (CEKAI), Wataru Watanabe (ENGINE FILM) Production Manager: Takahiro Kawahara (GROUNDRIDDIM) Production Assistant: Hitomi Iwanaga (CEKAI) Production: CEKAI
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Honda | XR Mobility Experience | SXSW2024
Honda × Flowplateaux
Role | CREATIVE DIRECTION | EXPERIENCE DESIGN | UI DESIGN | KEY VISUAL DESIGN
Year | 2023-2024
Client | Honda
RECAP MOVIE | SXSW2024
youtube
CONCEPT MOVIE
youtube
ABOUT
Hondaのハンズフリーパーソナルモビリティ「UNI-ONE」に乗りながら体験するインタラクティブなコンテンツが連動するXRモビリティ体験を共同開発。体験シナリオ・クリエイティブディレクション・ロゴやキービジュアルなど担当しました。
2024年3月10日(日)から3月13日(水)まで米国テキサス州オースティンで開催される音楽・映画・テクノロジーを含む大規模カンファレンス&フェスティバル「SXSW 2024(サウス・バイ・サウスウェスト)」(以下、SXSW 2024)にて世界初公開し、多くの方に楽しんでいただきました。
「HONDA XR Mobility Experience」は、Hondaがロボティクス研究で培った、座ったまま体重移動するだけで移動でき、両手が自由に使える着座型のパーソナルモビリティUNI-ONEを使って体験するスペシャルコンテンツ。
本コンテンツ参加者はVR(Virtual Reality 以下VR)ヘッドセットを装着し、UNI-ONEに乗ることで、まるで大空を浮遊するような感覚や、現実世界では体験できない速度でハーフパイプを滑走しているような感覚など、視聴覚と身体感覚が連動したこれまでにない没入体験が可能です。
ご興味のある方はお気軽にお問い合わせください。
Jointly developed an XR Mobility experience that links interactive content to be experienced while riding Honda's UNI-ONE hands-free personal mobility vehicle. I was in charge of the experience scenario, creative direction, logo design, Key visual design etc.
The world premiere will take place at SXSW 2024 (South by Southwest), a large-scale conference and festival including music, film, and technology, to be held in Austin, Texas, USA from March 10 (Sunday) to March 13 (Wednesday), 2024.
The "HONDA XR Mobility Experience" is a special content experience using the UNI-ONE, a seated personal mobility vehicle developed by Honda through its robotics research that allows users to move around simply by shifting their body weight while seated, and to use both hands freely.
By wearing a VR (Virtual Reality) headset and riding the UNI-ONE, participants in this content can enjoy an unprecedented immersive experience that links audiovisual and physical sensations, such as the sensation of floating through the sky or sliding down a half pipe at a speed that cannot be experienced in the real world. It is an unprecedented immersive experience that links audiovisual and physical sensations.
Please feel free to contact us if you are interested.
KEY VISUAL
Credit
Creative direction / UI Design | Keitaro Shimizu 清水 啓太郎 (Flowplateaux)
Art direction / UI Design | Hirock Kimura 木村 浩康 (Flowplateaux)
UI Design | Kaori Fujii 藤井 かおり(Flowplateaux)
Technical direction / Software engineering | Hirofumi Tsukamoto 塚本 裕文 (Flowplateaux)
Plan / UNI-ONE linked control program | Tatsuya Takemori 竹森 達也 (Abstract engine)
Plan / VR world architect | Shino Higuchi 樋口 詩乃 (Abstract engine)
Software engineering | Taiki Kawa 川 大揮 (Alche)
Software engineering | Gakuto Minamidate 南舘 岳人 (Alche)
Software engineering | Jyunichi Ozaki 尾崎 純一 (Alche)
CG direction | Akira Iio 飯尾 明良 (1inc.)
CG design | Kazuki Kuroiwa 黒岩 和希 (1inc.)
CG design | Lin Han Lung 林 漢隴 (1inc.)
Sound design | DJ UPPERCUT
Sound produce | Yuichiro "YUYA" Ozawa 小澤 祐一郎 (Groundriddim)
Project management | Hisao Sato 佐藤 悠生 , Yasuhiro Hidai 比田井 康宏 (Nadia)
Account/Produce | Takuma Shukuin 宿院 卓馬 (Panoramatiks)
CONCEPT MOVIE
Cinematographer / Movie direction / Edit | Muryo Homma 本間 無量 (Abstract Engine)
RECAP MOVIE
Cinematographer / Edit | Keitaro Shimizu 清水 啓太郎 (Flowplateaux)
Plan & Production | Flowplateaux
Produce | Panoramatiks
#creativedirection#experiencedesign#xr#vr#mr#mixed reality#personalmobility#uni-one#unione#honda#sxsw2024#Youtube
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3D OOH for AirMax Day2022. This large anamorphic display is located in Shinjuku, Tokyo from CEKAI on Vimeo.
Director / Motion Design: Kota Iguchi Art Director: Rei Ishii
VFX Director Kim Sangyom(2H) Lead CG Designer Masahiro Okino(2H) CG Designer Atsuya Yagi(2H) Effect Artist Kim Singyom(2H)
3DCG Modeler Takahiro Shinoda 3DCG Animator Satoshi Kawazu 3DCG Modeler Miki Masamoto 3DCG Designer Atsuhiko Nakamura(nil) 3DCG Modeler Takahiro Shinoda
VFX producer Tatsuro Hayashi (LUDENS) CG Chief Production Manager Yusuke Toh(2H) CG Production Manager Atsushi Ishida CG Production Assistant Takuto Yamamori
Technical Support Akira Watanabe (LUDENS)
Music / Sound Design: DJ UPPERCUT(GROUNDRIDDIM) Music Producer: Yuya Ozawa(GROUNDRIDDIM) Recap Film: Yutaro Tagawa Online Editor Sahara Ogata(Digital Garden)
Producer: Taro Mikami Production: CEKAI
NIKE Brand Creative Yoshio Kato, Nanaka Sakurai, Danny Demers, Debbie Pan
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3D OOH for NIKE AirMax Day 2022. This giant display is located in Shinjuku, Tokyo from CEKAI on Vimeo.
Director / Motion Design: Kota Iguchi Art Director: Rei Ishii
VFX Director Kim Sangyom(2H) Lead CG Designer Masahiro Okino(2H) CG Designer Atsuya Yagi(2H) Effect Artist Kim Singyom(2H)
3DCG Modeler Takahiro Shinoda 3DCG Animator Satoshi Kawazu 3DCG Modeler Miki Masamoto 3DCG Designer Atsuhiko Nakamura(nil) 3DCG Modeler Takahiro Shinoda
VFX producer Tatsuro Hayashi (LUDENS) CG Chief Production Manager Yusuke Toh(2H) CG Production Manager Atsushi Ishida CG Production Assistant Takuto Yamamori
Technical Support Akira Watanabe (LUDENS)
Music / Sound Design: DJ UPPERCUT(GROUNDRIDDIM) Music Producer: Yuya Ozawa(GROUNDRIDDIM) Recap Film: Yutaro Tagawa Online Editor Sahara Ogata(Digital Garden)
Producer: Taro Mikami Production: CEKAI
NIKE Brand Creative Yoshio Kato, Nanaka Sakurai, Danny Demers, Debbie Pan
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国宝 高田派本山専修寺 "Architectural art" PROMOTION :: 2022, 真宗高田派本山専修寺 PRODUCE ::: GROUNDRIDDIM DIRECTION ::: SHOYO MIYAO CAMERA ::: ODEN DRONE ::: MARIRUI SOUND ::: JUICY from HIFANA NARRATION ::: TOYOKO SHIMOTSUMA MA & RECORDING ::: MONOOTO STUDIO
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NIKE AIRMAXDAY2022 3DOOH@Shinjuku, TOKYO from CEKAI on Vimeo.
Director / Motion Design: Kota Iguchi Art Director: Rei Ishii
VFX Director Kim Sangyom (2H) Production Manager Yusuke Toh (2H) VFX producer Tatsuro Hayashi (LUDENS) Technical Support Akira Watanabe (LUDENS)
Music / Sound Design: DJ UPPERCUT(GROUNDRIDDIM) Music Producer: Yuya Ozawa(GROUNDRIDDIM) Recap Film: Yutaro Tagawa
Producer: Taro Mikami Production: CEKAI
NIKE Brand Creative Yoshio Kato, Nanaka Sakurai, Danny Demers, Debbie Pan
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vimeo
NIKE Air Zoom Type "MACCIU BY YOU" from CEKAI on Vimeo.
NOW ON SALE nikebyyou.nike.com/macciubyyou/
ONLINE EXHIBITION "CHOICE BY MACCIU" choicebymacciu.com/ vimeo.com/428759582
English subtitle is available.
Director: Kota Iguchi Art Director: Macciu DoP: Seiya Uehara(GROUNDRIDDIM) Gaffer: Yasuyuki Suzuki(Ydot) Chief: Kosuke Matsushita Art: Yuichi Ishida (Almond Co.,Ltd.) Stylist: Shohei Kashima (W inc.) HMU: Mahiro Watanabe
CG Producer: Tatsuro Hayashi(Ludens Co.,Ltd) 3DCG Director: Sangyom Kim(2H ibc,) 3DCG Designer: Okino Masahiro(2H ibc,) 3D SCAN: Yosuke Kuboe(L’espace Vision Co.,Ltd.) 3D SCAN: Toshihiko Nakajima(L’espace Vision Co.,Ltd.) Virtual Camera Engineer: Junnosuke Hara
Online Editor: Shunsuke Endo(KICKS) Colorist: Bryan Smaller(Company 3) Color Producer: Mario Castro(Company 3) Music: Satoshi Murai(MURAIMURA)
Producer: Taro Mikami Producer: Naoya Watanabe Producer: Wataru Watanabe Bilingual Production Manager: Shinichiro Ohira Production Assistant: Takahiro Kawahara Production: CEKAI
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