#writing for sales

[foldingfittedsheets]

Mattresses, unbeknownst to many, are a lot like cars. Every year new ones roll out, they’re always tweaking and innovating and you’ll never find the same one you loved decades ago when buying a new one.

Where I sold mattresses had a three month return or exchange program for this reason. New beds take a while to break in, and they’re a big expense. Your body is used to the old one. So we made sure people were loving it. If a bed got returned we’d take it back, sanitize and clean it, then sell it again on clearance.

To sell these we always had to disclose what clearance meant to customers, and they had to sign that they knew what they were getting. (FYI, not every company is as… forthright about the used bed situation)

In clearance we had beds that were floor models, we had returns, and more rarely we had old models whose line had been discontinued. These clearance beds were always final sale, so a bed could only be sold twice.

Now, the manager at the store I was working at had realized a vital fact. Clearance beds in the warehouse didn’t sell, especially old models that salespeople weren’t familiar with. And even more especially in odd sizes, like twin extra longs. So he set up a split king on the showroom floor to exhibit clearance beds, pulling all those forgotten twin extra longs out onto the showroom.

Almost all of these were brand new discontinued models. Beds I’d never learned in training were exhumed to be displayed. The manufacturers had moved on to new lines and they’d been left behind. Why would he take such in interest in selling old stock, you might wonder? Because we made double commission on the sales margin of clearance beds, and if we’d had a bed long enough they dropped the cost in the system so it was a fucking cash cow to sell these. Even with huge discounts the commissions were wonderful so it was a win win.

When I got started I was jazzed about this program, I was so on board to sell weird old brand new beds and make a ton of money. I had a wonderful older couple come in, looking for a split king adjustable set. This was a white whale sale.

The current clearance models on the floor were a latex mattress that was brand new despite being of an age to start first grade, and a tempurpedic floor model. The couple laid down and it was like magic. They each loved the bed they’d laid down on. They wanted to buy the whole shebang.

I. Was. Thrilled. I told them about the clearance program and what that meant, and they weren’t bothered in the least. I wrote up the sale then dashed into the back, fizzing with excitement to tell my manager what I’d done.

“You sold the death bed?!” He asked in delight.

I pulled up short, my smile freezing in place. “What…?”

“Didn’t you check the notes?”

I hesitated for a long beat then slowly shook my head. You see, dear reader, all beds had a personal history. Every clearance bed had logs written up by the person who took the return, as well as warehouse crew after sanitizing. It helped us know what to expect when selling them. “Wasn’t it just a floor model? You said it was a floor model…”

He slowly shook his head. I checked the notes.

It turned out, it had been sold as a floor model. The first time. But the company had made an exception and taken it back as a return two months later. Why? Because it’s owner had passed away.

I stared at the computer in horror and my manager shrugged. “They signed the clearance form. Technically it was a floor model.”

“We know for a fact that a man died in that bed!”

“What they don’t know can’t haunt them,” he said philosophically.

The man came back a week later for more sheets, utterly delighted to tell me how well they were sleeping. I clamped my teeth down around the secret of the deathbed, choosing to let them love their new bed without the stigma. Only one person would be haunted by that deathbed, and it was me.

[persuasivepen]

The Best Use of Your Time: Focus on What You Do Best

One of the biggest challenges my clients face when it comes to creating great content and marketing copy it that they just don't have the time to half-assed do something as important as their marketing.

That's where I can help.

I know you’re busy.

As a small business owner, you’re juggling a million tasks, and marketing often takes a back seat.

Imagine freeing up your time by handing off your marketing and copywriting headaches to someone who understands how to craft content that connects, converts, and builds relationships with your customers. Instead of worrying about getting the copy right, you can focus on running your business and serving your customers.

[mournfulroses]

Mehdi Akhavan-Sales, from “The Ghazal,” written in August 1966

[ominouspuff]

Kote’s House

Kote’s first house is a pathetic thing, and he is incurably proud of it. The twi’lek he purchased it from very evidently could not make up his mind what to do with a man that grinned while he haggled, but it was the first time Kote had haggled over a purchase of his very own. He had thoroughly enjoyed it.

The house is built for one being, and a compact being at that, but Kote doesn’t have much. Moving in is quick, and most of his efforts during the next few days after go into attempting ambitious repairs for things he doesn’t know the first thing about. 

His plumbing is an issue, he knows. Something is getting blocked up. Somehow while trying to fix the kitchen tumbler, his fresher spout explodes.

He hadn’t kept his new house a secret from anyone by any means, but it is still surprising when Fox barges in through his jamming front door. He finds Kote on the floor in his cramped kitchen while the fresher rains water in the adjacent room, laughing so hard and so crippled with delight that he can’t get up.

He tries to explain how wonderful it is —

“I-I have to fix my plumbing on my own, vod—”

—but judging by Fox’s single raised eyebrow he knows it doesn’t translate.

Fox, it turns out, is moving into the neighborhood. Kote doesn’t ask about the house Fox already has — the house he has visited, which is very nice and fancy — or point out that Fox’s contract there cannot possibly be up, which begs the question of why he’s here in Kote’s neighborhood — except that Kote already knows the answer to that question. So he doesn’t ask.

Fox doesn’t show him any grace or forbearance, though.

“Don’t even know how to fix a damn pipe, front lining show-off—” His brother snarls, but it is muffled; his top half had to go down beneath the floor they’d pried up to get at the plumbing issue.

“So that’s what they had you doing all these years.” Kote says, because he really is in a criminally good mood. He barely ducks the foot-long pipe Fox throws at his head, feeling giddy.

He makes dinner that night in thanks. Fox stays, ostensibly because now that he’s fixed the fresher he intends to use it, because his new house isn’t hooked up properly yet to all the supply lines and power grids. 

They choke on homemade tiingilar (vode-style; Kote can’t pretend at the real thing yet) so heavily spiced it’s got grit to it that sticks between the teeth. It’s disgusting, but Cody had bought fifteen different spices and while usually he likes to keep his approach to the unknown more cautious, more methodical, he couldn’t think of anything he wanted to do more than use them all at once for the first time. 

Wolffe joins them not long after; brings a few others along by recommending the apartment he picks out, so that soon most of the complex is taken up by vode, Kote hears, but he doesn’t visit yet. Everyone’s too busy coming over to his house, it seems; filling up his kitchen and asking why he hasn’t fixed the trash disposal yet, why he doesn’t have a couch, doesn’t he know they’re all the rage among civilized folk?

Kote fixes the trash disposal with Rex, who is better at it than he is but says it’s only due to Skywalker’s influence on managing all things mechanical. 

“How is Skywalker?” Kote asks, and gets more than he bargained for over the next hour. At first he’s a bit off-put, because he’s trying to get dinner sorted again and he’s not been very fond of Skywalker at the best of times, but Rex is snorting out a story and laughing and it’s contagious, so Kote just resigns himself and settles in to enjoy.

Skywalker has little ones, now. Obi-Wan is the only one that can get them to sleep. Ahsoka is distressed; she knows better, but every instinct in her is apparently in agony over the little ones’ inability to eat meat yet. She obsesses over nutrients in their diet — which, given what tiny natborn humans primarily ingest in the early stages, makes for some slightly awkward conversations.

Rex helps with dinner afterward, and they take turns being incredulous over natborn baby facts, shoving around one another in the tiny, uncomfortable kitchen.

“What’s your next project?” Rex asks at one point, glancing sidelong with a cheeky look, and Kote levels his vegetable knife at him (he’s got a vegetable knife. Specifically for vegetables. It’s a very new concept). 

“I make everyone’s dinner on Tuangsdays.” He says. “I’m productive.”

Rex’s sharp-toothed grin turns thoughtful. “Yeah” He says. “Everyone loves coming here, you know. You could be the new 79’s.”

Kote knows. He plans and plots, and puts more work into researching recipes than he’s put into any research whatsoever in months. It feels a bit like coming out of a shore leave; his thoughts quicken and his excitement grows. He hunts down a market. He brings a bag. He shops, bargains, and returns victorious.

He sends out a few comms., and can’t help but shake his head and grin at how different the responses are. 

What a marvelous idea, Cody. His general — ex-general — says.

Yus pls, Ahsoka sends back, with some sort of strange tooka vidclip that dances with wiggly gyrations Kote can only assume indicate excitement.

Where is your house, Anakin says, blunt and to the point, and Kote can appreciate that. 

He sends the address. He cooks all day. The sun sets, and Fox and Wolffe arrive, already bickering, Rex trailing behind with a long-suffering look sent to Kote, begging commiseration.

“Ugh, don’t you ever stop smiling, now?” He gripes when Kote just grins at him. 

“Nope,” Kote says, unrepentantly.

He leaves the soup on the stove, simmering, and takes his cup of caf to the window. He leans on it, breathing in cool air, and just listens — listens to the squabbling as Wolffe gets on Fox’s case for not washing Kote’s dishes correctly the last time they visited. Hears the soft thumps of Rex sneaking into the cramped room Kote has set aside for plants and the sole pet he has; a pastel goullian, fins swaying ever so gently, permanent scowl in place. Thinks he catches, distantly, the sound of his remaining three guests (Padme couldn’t attend, and had made him feel very awkward by how thoughtfully she apologized for it) plodding up the hill. 

“Cody!” Ahsoka cries, coming into view and waving. 

Kote’s cheeks have stopped aching from all the smiling he’s gotten used to, so it’s easy to let another through.

[thehopefulquotes]

Sometimes people think they know you. They know a few facts about you, and they piece you together in a way that makes sense to them. And if you don’t know yourself very well, you might even believe that they are right. But the truth is, that isn’t you. That isn’t you at all.

Leila Sales

[stay-close]

Sometimes people think they know you. They know a few facts about you, and they piece you together in a way that makes sense to them. And if you don’t know yourself very well, you might even believe that they are right. But the truth is, that isn’t you. That isn’t you at all.

Leila Sales

[perfectquote]

Sometimes people think they know you. They know a few facts about you, and they piece you together in a way that makes sense to them. And if you don’t know yourself very well, you might even believe that they are right. But the truth is, that isn’t you. That isn’t you at all.

Leila Sales

[thoughtkick]

You think it’s so easy to change yourself. You think it’s so easy, but it’s not. True, things don’t stay the same forever: couches are replaced, boys leave, you discover a song, your body becomes forever scarred. And with each of these moments you change and change again, your true self spinning, shifting positions– but always at last it returns to you, like a dancer on the floor. Because throughout it all, you are still, always, you: beautiful and bruised, known and unknowable. And isn’t that―just you―enough.

Leila Sales, This Song Will Save Your Life

[tathrin]

I see a lot of stuff with Gimli losing his temper and Legolas having to hold him back from charging in axe-first at whatever has angered him (sometimes even picking him up to stop him) and admittedly I love this!

But also consider: almost every time somebody offends or insults Gimli in the books, his reaction is along the lines of declaring “I would take offense at your words, save that you are too ignorant to know how wrong they are” in I assume just the most refined, lofty voice you can imagine.

Whereas Éomer threatens Gimli one (1) time in front of Legolas and our Mirkwood madlad is immediately ready to throw-down with half* of Rohan’s army.

I’m saying what I would like to see more of is Legolas losing his temper, and Gimli being the cool-headed half of the pair that has to hold his lanky longshanks boyfriend back from doing a murder.

How about some more of that please, fandom?

[resqectable]

Sometimes people think they know you. They know a few facts about you, and they piece you together in a way that makes sense to them. And if you don’t know yourself very well, you might even believe that they are right. But the truth is, that isn’t you. That isn’t you at all.

Leila Sales

[foldingfittedsheets]

The mattress company I worked for the first time no longer exists. It was long ago eaten and assimilated by a bigger company. But when I started it was an incredibly intense five weeks of training. I was told I was extremely lucky to be selected, and I was. From a pool of a hundred applicants only fifteen of us made the cut to entering the training program.

The course covered how to talk to customers, how to ask open ended questions, how to close a sale, and product knowledge. I learned a lot, and truthfully my greatest takeaway was a lot of social scripts that I could use in other areas of my life.

We also had a midterm exam and a final. Both included a roleplay element with a trainer and a written portion. They told us when we started that the course was challenging but it was still a shock to come in after the midterm and realize half the class had failed.

I was named valedictorian of training- a dubious honor as it meant I’d done the best in the class, but popular lore had it that valedictorians struggled the most on the sales floor. Lo, I struggled.

Not because I wasn’t good. I was. But because my manager set out to systematically destroy my self esteem. Every sale, every interaction I had was scrutinized and criticized.

If I sold a bed with protectors, moveable base, and pillows he’d ask why I hadn’t managed to sell pillow protectors too. His first trainee had thrived on being challenged and he’d never bothered to learn a different way to coach.

It was wretched. My performance started strong but nosedived after a few weeks with him. My trainer, a man I loathed for stonewalling me in my interview, came in to inform me I was on new hire probation. If I couldn’t get my sales numbers up I’d be let go.

His actual phrasing was, “When you have a bandaid do you like to rip it off or pull it slowly?”

Since it was eminently obvious why he was visiting and because I thought it was condescending I sweetly informed him that I liked to soak my bandaids in hot water so they come off on their own.

He was briefly startled at this derailing but then got on with the bad news. I signed some forms stating that I understood my job was in peril.

I went home furious. I thought long and hard about why I wasn’t succeeding and how frustrated I was with my manager. I came in the next day and my anger had crystallized into a cold sharp edge.

My manager opened his mouth to address the probation and I snapped, “Just leave me alone. Go in the back if I have a sale. If you must address a serious issue then you will give me praise on two things I did right and present it as a compliment sandwich. Otherwise just say good job and shut up. Your constant nitpicking just makes me anxious and I do worse. Back off.” Belated and begrudging I added, “Please.”

He raised his eyebrows in dim surprise but I’d gauged him well. He backed off. Dutifully he’d meander into the back when I had a sale and praised me when I closed it. I resented knowing it was only because I’d demanded complimented but they still boosted me up. My numbers skyrocketed, I landed my first split king sale, and I exited probation with flying colors.

The trainer came back in to congratulate my manager for turning things around. To my gratification he gave me credit for setting him straight and said I’d taught him a different way to lead. My manager would often genuinely praise that moment when I’d stood up to him, impressed with my stubborn refusal to fail and my insight into what would help.

My biggest takeaway from the whole thing was just that people need positive reinforcement to succeed. Praise people for doing a good job. If you’re ever in a position where you need to criticize someone put it in a compliment sandwich instead of just saying the negative.

[deoidesign]

I spent months prepping books and running a Kickstarter, and it's going great! But...

I just got 300 books with the wrong type of cover. They're glossy!!!

There's nothing else wrong with them! I'll be getting the matte covered books that match the set soon, but in the meantime I have 300 extra glossy books.

SO!!!

If you would like a book, the glossy covered copies are going to be $15 instead of $25!!!

If you're okay with the book cover not matching the set, or you're interested in trying the series out, then this is the best place to start! Each book is self contained, so you won't be missing out by starting with the second book.

This is the fan favorite book from the series, so it's a great one to pick up.

Time and Time Again: Summer Camp Cowabummer Volunteering as counselors at a summer camp facing closure, Adam and Steve must manage their campers and the mysterious problems at the camp.

You can buy it here!

[taylor-titmouse]

Black Friday Book Sale! 11/24-11-26

Do you dream of princesses imperiled by dragons? Adoring space lizards and their scientific subjects? Trans men adventurers and the monsters they meet? Hot half-naked elves in your area? And do you want to read about them in lovingly illustrated novellas?

Then do I have the bundle sale for you! This sale covers eighteen books, ranging from sweeping pirate romance to erotic fantasy adventures to passionate crime thrillers--there's something for every taste in the Taylor Titmouse collection! From Friday to Sunday, all books are 25% off individually, or get the bundle and save 33%! That's six books entirely free!

Most of these books come with full color illustrations, galleries of development art, and a whole lot of love in every word. Take a look on the shop pages, read a sample or two! You're sure to find something to capture your imagination.

Don't miss out! This sale only lasts until Sunday!

(All books are 18+ and intended for adult audiences)

[heretherebedork]

It's how everything about Home is just a giant queer metaphor and a desperate search for community most often seen and felt in the queer community.

Here is a young man who could have everything and all he yearns for is a family, a loving family. He has living family and he had friends in America but none of that makes him happy because none of them knew or could accept the real parts of him that he hid away out of a fear of... rejection, of not being good enough, of always running away because running away was easier than facing who he really is.

Home is a metaphor for queerness whenever he feels nothing for his girlfriend, whenever he tries to take comfort and solace in memories of the relative that accepted him, whenever he turns to Peach and Pang and realizes they see the real him, every time he looks at Phoom and sees the light in his eyes for the memory of Vicha and most of all when his spirit runs from the crash to arrive at Peach's door and stare at him in silence, knowing he cannot be heard, knowing he is lost, desperately seeking his home, the one place he has been his true self, the one place he belonged... and it's not a place, not truly, not that it had ever been.

Phoom and Vicha showed Home the worst future, the one he most feared, a world where he lost Peach to his own mistake, where his apology could never be enough because Peach would never be ready to hear him. A world where Home could never be forgiven and could lose everything. And all because of homophobia, because of a family that could not accept Phoom, because what was lost when home is not home, when family is not family, when the only place you belong is with the one person who sees the real you and the one person who loves the real you and how painful it is to lose that and how that loss haunts him.

But now Home is haunting Peach the way Vicha haunted the dance school.

Because Vicha had a home there, as hurt and broken as he was. But Home has no home but Peach and Pang.

[thehopefulquotes]

When it comes to being gentle, start with yourself. Don’t get upset with your imperfections. Being disappointed by failure is understandable, but it shouldn’t turn into bitterness or spite directed at yourself.

St. Frances de Sales

[bengiyo]

Peaceful Property: There’s Nothing Noble About Being Poor

Coming off of episode 6 of Peaceful Property, I am feeling some consternation because once again GMMTV has given us a poor character who’d rather be poor than take the money. I’m also frustrated about the baiting of this show, because I don’t like TayNew enough to forgive Home his greed or his cowardice. 

From GMMTV we’ve had Akk having to work his ass off to get to Paris to be with Theo, Mork working his ass off to eventually get back to Day, Sailom not taking money in Dangerous Romance, Sand not taking the money in Only Friends, Kang upending his entire life for Moo in Only Boo! When I looked into stories that seemed to consider the perspective of poor people, only Dark Blue Kiss really seemed to consider the class dynamic of Pete and Kao, and Cooking Crush with Prem taking the needed money. 

This problem isn’t unique to GMMTV, and it’s been something that has annoyed me in global media for decades. We get these kinds of storylines where poor people would rather be poor than take the money of a rich person because rich people fund the media. For them, not taking their money is the harshest punishment they could envision because it’s their primary mechanism for solving problems. However, I come from the Brian Kinney school of thought that “There’s nothing noble about being poor.” On top of that, we know that Pang and Peach have no money, because they’re living in a goddamn bar that Home owns because they have no money. How could they go back to the apartment they got evicted from for lack of payment if this was so? Sure, it’s a TV show, but damn is it annoying that I’m asked to empathize with Home being sad about losing his friends over freaking out about housing security for the people whose lives he ruined.

Now, let’s talk about the lives he ruined. It’s actually so, so much worse that Home was completely sober when he hit Peach and fled the scene. He’s lived a pleasant life this entire time, when he had every reason to believe he killed someone and let his uncle cover it up. I care a lot about the future of cities, and car violence is one of the biggest violent killers of poor people in cities. The fallout of this accident led to Peach’s ongoing terror of ghosts, screwing up badly at work, and his sense of culpability in the death of his mentor. Peach and Pang’s lives are measurably worse because of his injuries, and it baffles me that the show would have Peach take zero compensation from the people who hurt him when he and his sister are struggling. I get Peach being proud in the moment, but I just don’t see a person faced with scarcity of that level choosing to walk away from money that he’s more than owed.

Speaking of Peach, I am so confused by the plotline that has him trusting Home with the food safety of a man he almost killed the last time he worked in a restaurant. It feels like this show just doesn’t take its own violence seriously. The drama of this episode is about Home losing his friends because he wasn’t forthright about the violence he inflicted on them, and they risked Chai-un’s safety to prove that Peach could trust home? Please be serious. They should have tossed out both of those bowls and started over rather than risk that man’s life again. Peach wants to become a chef again, and this is a huge misstep!

I just don’t think I really enjoyed this last episode much at all. I liked seeing Peach not crumble in front of ghosts, but that’s about it. I feel like the show is relying on Newwie’s charm (and TayNew shipping) to have the audience root for his redemption, which I am on the side of Peach wanting nothing to do with that man ever again. He deserves to be angry, and it felt so weird to me that the one lashing out at the end was Home as our focus point. Next week they’re going to be working near each other, and I’m just gonna be irked that once again we have a story about the inherent nobility of poor people who can afford to turn down much needed money to make a rich person sad.