#weibo advertising

[ritornello]

Mamiya doing what he does best

[ajaxbell]

Zhang Linghe for Cerave

[taemin-eternal]

FRIEND

[ct-marketing]

Weibo advertising services for quality traffic and brand promotion

One of the biggest social media platforms of China, Sina Weibo or simply Weibo actually means Micro-blog. Businesses exploring Chinese market can’t afford to lose this platform for the huge number of audience it gathers. Weibo advertising services offers immense potential to new foreign businesses eyeing China.

Look at the numbers as they reveal the power of Weibo:

· Weibo has 850 million users

· There are 500+ active million users per month

· While male users are 50.1percent, female users are 49.9 percent

· More 82 percent of Weibo users shop online

· Over 73 percent users use Weibo Mobile App

Also known as China’s Twitter, Weibo is far bigger and effective platform when it comes to advertising for foreign brands.

Your Chinese social media marketing strategy is incomplete without strategies around Weibo as it is the most effective way to build a trustable following, promote your business, and get into direct engagement with a large community of potential customers. Weibo provides the most targeted way to do so. Weibo happens to be the most ROI focused platform to market brands.

If you are planning to expand your business through this platform, Weibo Advertising Services can help largely. There are important advertising models that you can refer to:

Fan tunnel

In Weibo, Fan Tunneling is an ultimate way to reach new customers and followers in large numbers. Using this strategy you can either promote a single post or your account. It focuses on the whole Weibo community, not just the existing followers.

Fan Headlines

It targets existing followers and their connections as the post or account will get highlighted in the followers’ and their relevant connections’ top new feed.

Weibo Search Engine Promotion

The inbuilt search function of Weibo targets browsing accounts, fan pages, and posts. Using target keyword searches, you can boost visibility of your brand and get quality traffic on your account.

Source url: https://bit.ly/3Tr8JM6

[emotionaldisaster909]

Hey!

HEY!

Have you seen this?????

DO YOU KNOW WHAT THIS IS????

THESE ARE

SCREENSHOTS

FROM AN ADVERTISEMENT VIDEO

FOR NOODLES

The noodle brand is “Man Xiao Bao” by the way

WITH OFFICIAL DONGHUA DUB

HELLO??????????

SOURCE: WEIBO, TWITTER

[guzhufuren]

Li Le's message on Weibo (translated by xiaoqiaoo_)

After a long time, I’ve decided to share a few thoughts from my heart.

I’m not very good at expressing myself, so I decided to write a letter to open up to everyone. Honestly, being part of Blossom has been a story of redemption for me.

In 2022, I was still working for an internet company as an advertising planner. By chance, I became an actor. After that, I started filming some small web dramas, but to my surprise, the first drama I appeared in sparked a lot of controversy.

Because of the negative reception, I was met with a period of six months where I had no roles to play. As my confidence and the light in my heart faded with each passing day, I encountered Blossom.

Initially, I auditioned for the role of Su Yin, but after meeting me, the producer asked me to try out for Huaien instead and gave me positive feedback on my audition! More importantly, I was deeply drawn to Huaien—a man yearning for freedom and love but also tightly shackled and restrained. My instincts told me: I have to seize this chance!

To immerse myself in Huaien’s isolated and helpless inner world, I locked myself in a room, trying to experience his profound loneliness and despair, like a boat adrift with no anchor.

Although filming was incredibly challenging, I thoroughly enjoyed it. Bringing Huaien to life from the script, turning him into a real, living, breathing, flesh-and-blood person, gave me a deep sense of purpose.

Everyone has many sides to themselves. I have my own side that’s insecure and sensitive. Before the show aired, I was anxious. But I want to thank all of you who came to my side, giving me encouragement, support, and love. As the song Unafraid of the Long Night goes, I caught a fleeting glimpse of starlight through the cracks, and just like Huaien, I will try to hold onto that light tightly.

My journey with Zongzheng Huaien may have come to an end, but the spiritual nourishment he has given me will last for a lifetime.

If possible, let’s continue forward together. Together through day and night, as constant and enduring as the ever-present moon.

+

[accio-victuuri]

Bojunyixiao’s Weibo night 2023/2024 🎉🎉

can you believe we’re here again. no matter how problematic sina weibo is as a platform, their awards night is a day cpfs look forward to because our boys will be attending. even if we know they won’t interact or anything, the fact that they get to attend the same event is enough for us.

i will just include the recap for the past years on here, the 2019/2020 being very short cause i feel like that has been widely speculated and talked about already. then 2021 and 2022. this post will discuss the event and stuff that happened + some commentary + cpn clownery. enjoy!!!!!

I. CPFs team building and showing strength

It would not be fair to exclude this feat that cpfs achieved with the free tickets for Weibo night. Even if we had no idea if both of them will attend, cpfs tried to grab tickets just in case it happens so we will be prepared. In the first round, we surprised all other fan groups with how we dominated and it set the rhythm for the next rounds. Trust cpfs to set the trend and make other fandoms “wake up”. lol. They can say what they want about cpfs but we all know that part of the hate is because they do not understand why we’re still here. They don’t get why we are this strong and a happy group.

My favorite thing that happened was when the top profile photos spelled out BJYXSZD + heart with a mole. It doesn’t stop there tho, the next week/round, we still dominated so Sina Weibo tried to save face by doing some tactics to suppress us. Nevertheless, every week, more of us got tickets because of the help of our little turtle fandom.

There were also efforts to get top comments on Weibo Night posts but I won’t get into that anymore cause we usually do that. But the thought of showing strength “online” as what the boys advertised is sweet.

Years later, we are still as strong as ever and shall remain that way. and that’s all thanks to each and every turtle out there who chooses positivity & makes sure our community remains a safe space.

II. The anticipation and announcements

It’s safe to say that this year, XZ is a sure attendee cause he always tops the voting at this event. However, some were still not sure cause he did not attend other public events last year like 10c starlight or NYE events cause he is busy with filming his projects. On 1/10 evening tho, a rather unsavory rumor made it on HS which was a signal that weibo night was getting desperate and wanted some noise for their event. lol. maybe there are other parties involved, but the intent is the same. I will also just mention the issue that happened on 1/9 with Chunzhen and them withdrawing lottery tickets supposedly won by certain fans. But the next day, Weibo lottery decided to honor the win and gave the tickets. I have no reaction to this tbh, and that’s why i didn’t talk about this separately and at length on my blog. It’s the brand / fandom that i have nothing to do with’s issue. As a turtle, we all know how CZ is with certain things so i’m not surprised that this happened. LOL.

I honestly feel for XZ, he is out there working hard and minding his own business but people and circumstances keep dragging him into irrelevant incidents.

As for WYB, everyone thought he wasn’t gonna attend. This is the same energy as last year. People are busier with grabbing tickets for his SDC6 finals and completely ignored weibo night ( as they should ). There was still some hope tho, cause if you think about it, he attended a lot of platform events. Tencent, IQIYI, GQ MOTY and 2 NYE shows. So why not Weibo Night? I have said it before, but one thing that I loved about WYB attending multiple events by the end of last year was it’s a show of his position and professionalism in the industry. He can go anywhere and be welcomed — he has good relations with almost everyone and that is important in their industry.

I know he is not fond of public events, but i’d like to think he says yes because of his professional relationship with these platforms/companies. I was never a fan of when people flex that their fave “will not go to xx because they did something to him etc.” LOL. That’s not how any industry works. You can’t burn bridges and I’m happy that WYB doesn’t do that. It’s also a testament of how much of a good boy he is 🤍

Anyway, back to the timeline. On 1/10, Weibo announced some winners and the boys are on there. I guess One & Only winning was a clue that WYB will go. Then a so/o account gave a tip that WYB will announce his attendance to an event on 1/11 @ 13:00. So by the evening of 1/10, it was mostly confirmed that WYB will be going.

The next day, 1/11, Weibo Night account started posting emoji clues for the remaining celebrities to be added in their guest lineup. A few hours later, both the boys announced their attendance. What’s different this time tho is aside from the usual copy-paste caption, there is a reminder for everyone to not do any fan activities at the venue. more details was also added in the comment. I guess they don’t want a repeat of what happened last year with the crowds. It caused a delay & cancellation of the red carpet. Both XZS and YBO reposted with more guidelines to follow like no gatherings and light signs etc.

i know weibo dictated the posting time but the 13 kadian is sending me! yizhan! 🫶🏼

The BJYX ST mods also sent out a message to not do any offline support.

There are more fandom drama after the announcement with other groups but i won’t add that here anymore cause it will only rot our brain. && it’s so much better to focus on the boys!

III. Pre show discussion

On the eve of Weibo Night, GG attended an awards show and it gave us some sweet candy. The most interesting to me is the choice of Alexander McQueen and the first two celebrities tagged by the brand on their weibo in 2024. This is giving me Dsquared vibes. Also how it almost mirrors the wedding-ish vibes they had last Weibo night. I know we as cpfs are somehow programmed to seeing connections but honestly, they don’t make it hard.

Late at night too, Weibo started showing opening screens of attendees and of course they didn’t put them in the same group/frame. This is understandable cause they wouldn’t put the top male celebrities together and knowing how both their fandoms hate each other. Also, how the grouping went, WYB’s was more of the “movie group”. That won’t stop me from being a bit better tho. lol. Cause if they can’t put them in the same frame like that, there is just no way they will be on the same stage or even sat remotely close to each other.

A photo from inside the venue also showed the projected commercial on stage is WYB & Chunzhen 😂😂😂😂😂

I can just imagine XZ smiling when he sees.

There were also talks of the both of them being on the second row. XZ was already seated way before the ceremony started, and their names are so close but cpfs were anticipating since WYB was not inside yet. We were all waiting to see if it will happen. WYB is supposedly next to YZ but then we see that Jackson sat there. We joked that he should stay there so WYB’s place will be taken and he will have no choice but to sit next to XZ 😂😂😂

IV. Red Carpet shenanigans

🟢 WYB’s red carpet walk

I honestly didn’t get the whole look tho when some people pointed out that it’s the glam version of what he wears when he plays golf — i kinda got it. For his past platform events like GQ, IQIYI & 10C, his red carpet were really casual. I guess that’s what he wants — to be comfortable walking the carpet. There were also some praising him for going against the norm. Well, I have to say tho that his face really stood out. Minimal to no make up look. He was so handsome! 🫶🏼

🔴 XZ’s red carpet walk

I love his outfit! It’s black but still got that something special to make him stand out. &&& I honestly love the hair! I thought I would cry because of how short it is now but it suits him. I mean, he looks gorgeous in anything but you know what I mean ☺️

CPN: XZ signed his name beside/very close to WYB. granted, there are so many signatures there but i’m wondering if he recognized his husband’s signature. lol. In this simple way, they can be next to each other!

V. Weibo night links

XIAO ZHAN

Photoshoot for red carpet look

Photoshoot for second outfit

Xiao Zhan winning Outstanding Actor of the Year

WANG YIBO

Photoshoot for red carpet look // Photoshoot BTS video

Yibo winning popular filmmaker of the year

Yibo-Official post for Weibo Night

* This is incomplete cause we still don’t have ( at the moment of posting ), the BTS for XZS photoshoot + their photos while receiving the awards.

VI. THE SUGAR RUSH 🍭🍬

• WYB’s personal post of him and the caption. The freakin caption. Look, i know that WYB’s brand is all about being the “cool guy” so maybe that’s why he said in the caption that he likes the HS about him. But the thing is, it’s totally out of character. How many events did he attend with him going so high up the HS with much more interesting tags but he chose this? Also, he really needed to do so that he used his own account??? For a couple of years now, yibo-official is the one that posts for him when he is at an event. So the speculation is this one is personal and amused him so much, seeing that their HS for the same event they are both at matched! Also, when WYB posted that, CPFs flooded the top comments! Understandably so. 💛

• The signed photos which i’m not sure about. I actually saw someone post that earlier and people were clowning about how it can’t be real.

But then, an account posted a giveaway with all the other attendees and it included the couple photo. I’m putting this down as clownery, cause on their end there will always be deniability. The autographed photo was also deleted by the account a bit later, which is actually expected cause it will bring trouble. lol.

• XZS and YBO matching again! Look at how they arranged the photos. How a few of the snaps are not in theme with the rest. Nothing new here!

• The same song and dance of them missing to see each other. As soon as XZ was gone, WYB came in to sit down. Good thing he had Jackson to talk too a bit and he was gone again after 10 mins! Hopefully they could spend time together backstage away from the cameras. 📷

People are pointing out that XZ was checking his phone lol. probably checking if WYB is giving him a signal to leave so they can do their usual operation. These two! Honestly!

• Not really CPN, but a similarity. In the red carpet, both of them didn’t do the “activities” that others were supposed to. If you watched the red carpet, there is a point where they have to choose something from a wall with numbers. there is also a choice to take a photo from one of the “themes” by they both bypassed it. I was rolling my eyes cause a WYB anti was trying to make a big deal out of it, but then XZ did the exact same thing. Some people just don’t understand how celebrities like them operate. Not to say that they are above everyone else, it’s just that they do things differently.

• ZSWW fake rumor account posted at 19:21. At this time the red carpet was already finished. It doesn’t say who is saying which line. I’m interpreting this incident to be something that happened today backstage 🤡🤡🤡

"A kiss, a kiss...

"Oh, okay, let's talk about it later when we get back.”

"There will be a surprise when I go back 😏”

"What?"

“You'll know when you go back”

Then they posted again, at 21:05 with a much longer one but it doesn’t seem be pertaining to today’s events.

• There is a photo/video of XZ talking to Huang Bo! HAHAHAHAHAHAHA! and now we’re thinking about how they haven’t cooperated with each other but seem familiar. Yes, we don’t know all their relationship and friends off camera but my mind immediately went to the SDC 3 clowning. That’s most likely when they became close. lol.

• Heaven’s choice cause WYB was sat at #23 ( Love Zhan )

• This time, both of them left the venue after they received their awards. XZ didn’t stay like he did the previous years. Good for them! It’s better to spend time together 🤍 I know that most of us expected what happened today, them not being in the same place at the same time. Tho some may see that in a negative way, I actually see this as an example of trying to keep their private life separate from the public. Tho a big part of their lives are on camera and that’s how they met. I think what they are doing is really to reserve the time they have & are seen together in private. Maybe some can’t see it that way and will be frustrated but at the end of the day, we have to respect their choice.

• XZ’s 2nd outfit is by Balmain! He tends to wear this at events that they both attend 🥹🥹🥹

• It’s now XZ’s turn to see the cpf headband light signs! Lol. I hope he saw it. We all know that he is near sighted sooooo….

====

If there are post event CPNs, i will do a separate discussion. See you in the next Weibo Night! ✌🏼

[bzhitstruth]

About hints and patterns

Throughout the history of GGDD, we have noticed that they sometimes act as messenger birds for each other - one hints at some event, and then it happens to other. This is a direct hint.

But there is another type of hints - when the event that one of them hints at has already happened before, but we don’t know about it yet and don't understand this hint. But then the other person tells us about this event, and only then does it become clear to us that the hint has already been made. If we don't consider this a coincidence, then we will have to admit that such information could have been known to another person only through personal communication, because it was not publicly known about it.

I want to recall a few examples of such cases, they occurred over a not very long period of time - less than a year.

All this is fake, CPN and empty thoughts. Clownery. 🤡

DD's “Water show” — GG's vlog

On July 10, 2023, the event was held in Beijing dedicated to the premiere of One and only. DD participated in it, he danced and splashed water on the audience. While dansing DD made a couple of gestures that the turtles paid attention to - the “figure eight” and the famous “chongya” gesture. Everyone, of course, remembered the meaning of these gestures and was glad that DD made them. But then it turned out that he did them for a reason.

On July 11, GG’s vlog was released, and suddenly both of these gestures appeared in this vlog. Can this be considered two coincidences that occurred within 24 hours?

No one, of course, knew in advance what would be in GG’s vlog, the vlog was filmed a long time ago, but it turns out that DD knew this the day before the vlog was released.

Leica

October 3, 2023 DD, while in Paris, shows off his Leica camera. The turtles remembered that once upon a time GG also had Leica, and assumed that DD probably received the gift from GG.

But the next time a shocking surprise awaits us - at midnight from October 4 to 5, the congratulation to GG appears on his birthday and GG's photos with Leica, and even the camera model is similar. GG’s photos were taken back in the summer, and DD told us that “GG will appear with Leica tomorrow.” In this case, the version of coincidence seems quite weak.

"Do everything for your love"

On November 8, 2023, a new DD endorsement (YaYa) was released. A post appears on the brand’s Weibo account, the text of which contains words spoken about DD: “他为热爱全力以赴” (“he does everything for love”).

On November 9, NARS live stream with GG is released, at the end of which GG gives the wish speech, including saying: “希望大家为自己热爱全力以赴” (“I hope everyone will do everything for their love”).

As you can see, he uses the same phrase almost verbatim. It is not known what of this happened first - the stream was recorded or the advertising text was agreed upon, but if this accordance was intentional, then it was possible to find out the details only through personal communication. It could be a coincidence, but after a few months the following happens:

GG's vlog - Anta advertising

On March 1, 2024, XZS posts Milan vlog, where the viewer is offered the concept of a circle and round objects, the idea of the cycle of life or another interpretation. The image of the moon also runs throughout the vlog.

On March 2, the advertisement for Anta is released, in the video we see a suspiciously similar concept - a round basketball that flashes throughout the entire video and (suddenly!) turns into the moon above building, and the drawing of a lace that resembles the stylized name “border” in GG's vlog. There are even sunset. Even the text for the post uses the same words 边界 (“border”) - 去探索，多元未知的边界 "Go explore diverse and unknown borders” (full video is here).

I don't know what the brand had in mind, unless consider it pure coincidence, but they certainly couldn't make an ad copying GG's vlog concept overnight! Of course, it was known about the “border” and the stylization of the name since the GG's October vlog, but a circle, a setting sun, a ball that turns into the moon? Next day. How?

The Coin

And now, this coin. Five days passed between GG's vlog and the release of Chang Feng Po Lang trailer, but the consistent appearance of the coin that is the "protagonist" of the vlog and the coin that DD rubs his cheek with in the trailer is amazing. If you pay attention, even the sizes of these coins are the same.

I don’t think that the image of the coin in the vlog was subordinated only to the idea of hinting at the imminent release of the series with DD, probably the idea is much deeper, but what do we know about GG’s creative thinking and about his ability to convey a message very subtly?

All this could be considered coincidences if this didn't happen so often and according to the same pattern: event - hint – explanation. I’m sure I haven’t listed everything and there is more, this is just what I noticed.

Perhaps this is one of the things that keeps us firmly in this "rabbit hole" - their connection, which sometimes manifests itself in unexpected ways, their ingenuity to show this connection. I would compare them to the ocean, which always seems to remain the same, but which you never get tired of looking at.

💚❤️.

[wangmiao]

Shiwang shippers are so dedicated! There are LED billboards in multiple locations in Hangzhou now to advertise for Shiwang content in CP30, one of the biggest comic cons for cosplayers and fan made merchandises. I've seen quite some fanfic writers and artists posting previews on weibo for the merch they've prepared for this event.

[blackmoonlightexpress]

About the mixed response in China & why I think TTEOTM will prevail in the end 💪

Saw the "Badly Received in China?" post earlier and thought to share a longer take on the situation in China, why are there so many antis, and my own predictions on its future.

First, a clarification, TTEOTM has been an massive hit in China. The data speaks for itself in every way you can measure commercial success: viewership, platform membership, app downloads, social media heat index, advertisements, merchandise sales, unintended tourism GDP contribution. The drama has shattered records and outperformed all the recent xianxias, which you'd never dare to expect for a drama with no dingliu (顶流) that airs exclusively in the dead April slot on a platform that's 3rd (sometimes 4th) amongst online streamers. (Some day I'll create a master post just on the stats.)

The only area it falls short on is critical response. It's not just the low Douban rating (opened at 6.x and now dropped to 5.6). The three Bs - Douban, Weibo, and Bilibili (which you can think of as China's IMDB, Twitter, and Youtube) were full of attacks against the show. This included trending topics on how the actors looked (LYX too thin, BL looking old/big/overshadowed by CDL, CDL 照骗 not looking as good as in photo) as well as allegations of plagiarism and drama behind the scenes between cast & crew members. A lot of people watched video edits that twisted the facts and had a poor impression of the drama and even left 1/2-star reviews on Douban without ever watching an episode. (This type of brainwashing is more effective than you'd think. I've been reading a lot of negative posts about the Little Mermaid movie and almost caught myself writing something negative about it without ever watching.)

As all of this unfolded, I kept asking myself, why all the smearing? Who is behind it? And why TTEOTM in particular?

A lot of what appears to be normal user activity is driven by water armies, marketing accounts, and "black" hot search ranking, all paid. This is all backed up by photo evidence captured by netizens. It comes down to commercial interests of rival platforms, productions, actors. This actually happens to every drama that is threatening in some way (almost a proof of success), but TTEOTM attracted more anti $$$. Why? For one, it's seen as the secret weapon that could elevate Youku's status as a 3rd/4th player to a close 2nd to rival and even at times overshadow Tencent. It's no coincidence that, Bilibili, which is owned by Tencent and has way more daily active users than Youku, has promoted hate videos and limited the traffic of fan videos - at some point not even recognizing the drama's Chinese title in search results. (Bilibili used to be a haven for LYX fans and a platform LYX has partnered with extensively. This flipped 180 degrees since he no longer has any unaired dramas with Tencent.)

TTEOTM is also a target for rival productions. It's got big name stars with solid acting reputation, one of the hottest IPs, and high anticipation from all the promotional materials - they've been super loud in letting everyone know that they have better costumes, special effects etc Meanwhile, there's a massive pipeline of unaired xianxia dramas that stick to the old formula and will likely feel dated after people have watched TTEOTM. People even started questioning how some productions with bigger rumored budgets ended up with cheaper-looking promotional materials, costumes, CGI (read: embezzling). So if you've invested in xianxia 101, you'd really want to discredit TTEOTM and stop people from watching it.

But there's also rival fandom jealousy, which is almost worse. Someone asked which fandom is behind it, I would say everyone. There are only so many "resources" to go around in the "entertainment winter" and it's a zero sum game. LYX and BL are both already big stars but still not at the top yet. They are big enough to threaten the dinglius, but not big enough to be accepted as having "made it" by other rising stars. E.g. Yang Mi, Yang Zi, Xiao Zhan receive a lot of hate too, but it's less realistic as a prospect to bring them down. In contrast, the smearing of Bai Lu actually kind of worked. (And I'm really talking about the fans. The actors probably leave it to their agencies/companies.)

Other fandoms are especially bitter in this case because TTEOTM really upset the status quo and commonly accepted truths in a way that kind of discredits everyone else. A lot of the below have been used by fans of dinglius as excuses for when a drama doesn't perform:

Youku is a rubbish platform and Youku exclusive web dramas will never have high viewership

It’s impossible for an actor to break out twice within the same genre

An actor can only develop a big dedicated fan base with CP marketing

Breakout hits are always unanticipated dramas that come out of nowhere

Autumn/Spring is a dead slot. Hits can only come out of the summer and winter holidays.

IMHO A lot of the intense hatred comes from long held beliefs being proven wrong. LYX has always been thought of someone who’s borderline A list and B list, yet the opening viewership of TTEOTM is like double that of dramas led by bigger stars. It would have been less threatening if it started low and slowly gained traction because the drama proved to be good. But the initial hype speaks to the market power of a LYX xianxia, so a lot of people wanted to see it fail and looked for faults everywhere.

Moreover, because TTEOTM had an explosive opening, it did not have enough time for word of mouth to develop before people started bashing it. If you look at Douban ratings, shows that fewer people watched tend to have better reviews because only fans bother to rate it. Starry Love and Back from the Brink, both harshly dismissed as flops by the industry, both have >7.0 on Douban. Meanwhile, people love to hate on a show that is receiving a lot of hype - suddenly they are held to completely different standards even if the budget is similar. Why are people more accepting of the rise of Dylan Wang and Esther Yu in LBFAD? In the end because the expectations were pretty low. They were able to build up a fan base while no one was watching.

Finally, TTEOTM does have lots of production problems, some of their own doing and others not their fault. Either way this left the drama less defensible in the face of scrutiny or tucao (吐槽) culture. The production is very ambitious and took risks, but did not deliver everywhere. It's got parts that look like a blockbuster film and parts that look like a B grade TV show. I personally did not like some of the editing, lighting, cinematography, color grading, special effects, makeup. AND this is precisely the type of production details Chinese viewers LOVE to fixate on. Meanwhile, compared to western viewers, they are more forgiving about things like mediocre acting, dubbing, slow pacing, repetitive tropes or storylines, uninteresting characters. (I think this has something to do with cultural differences around rewarding perfect execution over innovation/risk-taking, sum of the parts over parts that carry the sum.)

And then, there are creative choices that are daring and controversial. These are not problems per se - for every viewer that hates it, someone loves it because it's different. But this perhaps explain why its score has dropped further, even in non-Chinese platforms like MDL, even amongst fans of the show. For example... (spoilers ahead)

Opting for a bad/open ending, knowing that it'll upset some fans, but sticking to it because they feel that it protects the overall integrity of the story (no deus ex machina). Of course, most viewers prefer a happy ending. It would have been easy to just give people what they want. The screenwriter doesn't even have to come up with a new ending for god's sake! However, almost every xianxia that has come before has resurrected the lead character after the big climax. Viewers have been making fun of the cop out: What's the significance of life and death if everyone just reincarnates?

Packing lots of details in a fast-paced, highly complicated, non-linear plot, trusting viewers to be engaged enough to use their brain, rewatch, and discuss outside the show (a bit like Christopher Nolan films). The downside of this is that it's hard to edit out a scene. There's also high risk of viewers getting confused and complaining that the plot makes no sense. Even though most things do if you go several layers down, some rightly point out that they just want to be entertained and the drama should stand on its own.

Making this a male lead centric (大男主) drama, which is rare in the xianxia genre that more recently has targeted young women exclusively. The story shifts from focusing on LSS's mission to TTJ overcoming his fate, perhaps at the expense of the romance (a criticism I see a lot from viewers looking for a pure love story). However, for context, viewers in China (including CCTV itself) have been complaining that the xianxia genre has lost the "xia” (heroism). It's gone from Chinese Paladin, which is about ordinary people overcoming odds to become heroes, to stories that are just about pretty people, who happen to be gods, falling in love since the success of Eternal Love and Journey of the Flower. TTEOTM brings the focus back to "zero to hero" character development, so this is also a change that many welcome.

Allocating a crazy portion of budget and screentime to superhero fight sequences. I agree with all the critics who say these scenes don't add much to the story, the B roll looks better without CGI, and they could have kept other scenes instead. BUT guess which scenes I find myself rewatching and showing off to friends the most? Episodes 14, 15, 32. Because it is thrilling and glorious. Plus after enduring so many Marvel films over the years, I'm pleased to see a version that's genuinely Chinese (not some pan-Asian BS), rooted in our philosophy and martial arts tradition, featuring Chinese faces that have real kungfu training.

Going over the top on aesthetics - colorful costumes, hair accessories, and heavy makeup. A violent reaction against the simple pastel aesthetics that have dominated xianxias over the years. Of course, lots of people hated on the eyeliner and found the extravagant visuals distracting.

However, even with all its flaws, I'm glad it aired and did not wait for perfection. (A lot of May dramas did not go live last minute due to "technical problems" i.e. government censorship. These days, airing = success.) In addition, I predict that over time people will come to appreciate TTEOTM more. Here's why:

1) A lot of dramas now widely lauded as classics started out with poor ratings. Over time, the noise will die down and make way for what really matters - compelling acting and story. Empresses in the Palace (2011) opened with a Douban rating of 2.7 out of 10 (yes, this bad). Viewers didn't like the casting choice. They thought the actors looked bad. There were also issues with the costumes. Over time, its rating increased to 9.4. It's now a show rewatched so loyally that data analysts use its viewership to track market size. Similarly, a lot of the issues people have with TTEOTM are superficial. The things that matter most like acting are good, and even if you dislike the story and editing choices, it did manage to keep 70M people watching and engaged till the end, incl. people who don't watch a lot of TV or like this genre.

2) Moreover, when people look back or rewatch, they tend to focus on just the highlights, and TTEOTM is full of memorable scenes. There are also so many standout memes/gags (出圈梗) that will live in our cultural fabric forever. Fans on Douban were surveyed on who they would have chosen as the director instead and still overwhelming "rehired" Kuk Kok Leung. Biases aside, I think people realize that you could have a better executed drama overall - higher production value, greater consistency, more attention to detail, BUT you might also lose a lot of the things we loved. I don't know if another director would have allowed TTJ go full creepy/evil/weak in the first few episodes or filmed all the steamy love scenes without a modesty backlight. TTEOTM feels so different because it breaks ALL the rules (see above) that I'm not sure if dramas in the future will try to replicate. If they do, TTEOTM would have started a trend. If they don't, TTEOTM will remain the only option.

3) Only dramas that inspire passion will stand the test of time. There are plenty of dramas that score well but don't inspire passion - they will fade away over time. The TTEOTM fan community is intense - there's so much discussion and engagement everywhere. Its Douban group is the #3 most active ever (measured by # of comments). Its MDL page has 68K comments, highest of all aired CDrama. Its Douyin topic has close to 29B views, highest of all costume drama. (Interesting to note that TTEOTM has an excellent reputation on Douyin, the platform with the most active users and least amount of toxic fan activity.) Fans have spent >25M RMB on merchandise, an unprecedented amount - 3M RMB on a character that appears for <10 mins (OG Devil God). It's got to have done something right because this is way more buying power than the fans of LYX and BL combined. And in my N=1, I've not been this excited about a franchise since Game of Thrones and then Harry Potter.

Bottom line, you might have liked it, liked it with regrets, hated it... but if you're spending the time to read this post, all the way till the end, you've become a luna-tic (or 烬神病人)!

[soularia]

A native Chinese speaker translated the "controversial" post and painstakingly explained the context.

Hopefully the last post on this. It's also starting to look like the recruitment posters were also misrepresented.

Why I believe Game Science is wrongfully accused of being sexist: Part I (by VitricaEdge) TLDR: The weibo post made by Yang Qi is mistranslated in such a way that it completely distorted his original meaning. He never said anything like “we do not need female gamers”, rather he was condemning a toxic practice by some of the game studios at that time, which were making games catering to “stereotypical female gamers”, and in turn advertise their game as being “full of girl gamers” to attract male gamers looking to date.

Read the rest here

Imagine your worldview being so narrow, it exposes your ignorance.

This remains relevant: a game made by Chinese people (for Chinese people) and based on one of the four most important works of classical Chinese literature. It's fine and dandy if the West wants to rewrite their history and butcher their classics but they don't get to dictate how China represents itself or its culture (regardless of CCP shenanigans. Funny how the CCP and wokes have so much in common).

Between what happened with AssCreed shadows and this, I don't think DEI cares about Asians and respecting Asian cultures that much. We're just props and useful idiots for these type of people.

Since August, there's been a plethora of bad releases, ruined IPs and there's more to come. Ugh…don't get me started about Dragon Age, this one will be for later.

Tagging @richardsondavis for his reference.

Back to monke now.

[mysticmonkiebusiness]

Clearing Up Misconceptions on the S5 Trailer

LEGO has never released a trailer before

I can see where this is coming from but it isn't true.

Yes, S4 was shadow dropped, the trailer and poster only came out after it was released but that doesn't go for every season.

"The Emperors Wrath" was first advertised with a literal TikTok edit, S1 and 3 both got trailers about a month before they were released in China, and the "Embrace Your Destiny" trailer was even edited to remove spoilers. 

The trailer was leaked/unofficially released

Yes, the trailer hasn't been officially released on YouTube but that's because Monkie Kid trailers are never officially uploaded to YouTube. LMK is mainly meant for a Chinese audience, therefore advertising is mostly done on Chinese social media.

Every other trailer has been released on BillBilli, Weibo, or Douyin, which is where the Season 5 trailer was dropped. These are LEGO’s official verified accounts. 

Aside from personal accounts from artists working on the show or sets there is no official English LMK account to do promotional work or "officially release" anything.

LEGO dropped Flying Bark because they unionized

Once again, I see where people are coming from but this probably isn't true because WildBrain is also unionized. They've been unionized longer than Flying Bark has. Flying Bark joined the union February 2024 while WildBrain unionized with the Canadian Animation Guild in Fall 2023.

This is not me saying there couldn't have been crunch or mistreatment, just that the studio change probably wasn't because of Flying Bark unionizing. The previous series director cites scheduling and "logistical factors" as the reason for the break up.

[friedfriedchicken]

Looking back on TFOne and the toys that came out before the film, there's something interesting there about the Iacon 5000 to me. Spoilers under the cut

So what I've noticed is that there was a notable absence of Mirage in TFOne despite him appearing in the Iacon 5000 three-pack alongside D-16 and Orion.

Like- he was advertised in a toy commercial I saw months before TFOne went to theaters but he never actually got a highlight in the Iacon 5000. His name was on the leaderboard at one point but I've seen this film twice and didn't see him in crowd shots. At least not with this design.

But who WAS in the Iacon 5000 with a large focus and is also a blue-colored Transformer? Chromia! (Image sourced from trading cards on Weibo)

But the interesting part, to me at least, is her head design. There's nothing stereotypically 'Chromia' about her. The thing is, she looks more like a G1-styled Mirage than the usual Chromia head design. And again, having watched TFOne twice, I was looking in crowdshots for any familiar faces and this one miner who showed up during Orion Pax's speech towards the end of the film always stuck out to me. This 'Not-Chromia' had a more familiar look to her than Chromia did and she reminded me of Moonracer, specifically the one from the Netflix Transformers series who was a green-ish repaint of Chromia's model.

My pictures of TFOne are dulled out because of the camera quality- I promise they're brighter and easier to see than what I have here So what am I getting at? I think that Mirage was originally planned to be in this movie but was swapped out for Chromia after production had already started. Why is this important enough to write a whole post about it? Because I think it's just neat but also I noticed that IGN's review of TFOne complained about a lack of female representation. Maybe Mirage was changed to Chromia so that TFOne has more girl characters? Maybe I'm overlooking things because IGN's take made me really mad but TFOne has been an absolute treat to bite into and I hope more people also write essays and stuff like this.

[medicinepocketarchive]

Artwork to mark end of net subway advertisements.

weibo link: https://www.weibo.com/7821559060/N6jdW14hN

[zoexfx]

Ralph Lauren Weibo Updated!

Gentle and tough, interpreting the elegant style. Singer and actor Xiao Zhan wore the Polo Ralph Lauren series to shoot the Ralph Lauren fragrance advertisement. The white shirt is graceful, the fragrance is overflowing, the gentle temperament is flowing, and the elegant style is revealed.