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Guide to doing PR in China

Social media in China is a strong tool for your PR, and social media is very important in your China public relations strategy. Chinese people, more than people in other countries, are very active on social media. Using social media is effective in your public relations strategy because you can create shareable content.

Through Chinatop marketing, you can boost your campaign with our clients. China public relations strategies for marketing A new release in China's public relations toolkit that provides information to the press and public about a new and noteworthy aspect of a business or organization.Public relations is a communication discipline practiced by organizations and individuals to build relationships with their most important audiences.

Chinatop Marketing is an expert in public relations with mass resources in Chinese state mind and China newspaper headlines. We have a team of experts who know the ins and outs of gaining coverage in top outlets and maintaining relationships with leading industry journalists to get the best coverage we deserve.

The new release helps brands create relationships with major media outlets, including broadcasting channels, newspapers, digital magazines, and social platforms. With the availability of news outlets through social media channels, many companies take advantage of publishing new releases online.

Chinatop marketing PR agency in China based on experience in Chinese marketing to make China's billion-market consumers accept overseas high-quality products and services more efficiently. PR agencies help shape consumers perceptions of a brand’s products and services. It consists of having an authority figure talk about your company. It can be media like newspapers, blogs, KOLs, or even the community.

PR has the advantage of lasting over time and getting you covered by trusted people on third-party websites that give you legitimacy. Public relations through Chinese media agencies are the most effective because the Chinese use their internet tools more than any other internet community.

In the age of digital media in China, brands often need help formulating a cost-effective digital PR strategy for the Chinese market. Chinatop Marketing covers many subjects that are important to Chinese consumers, particularly the new products and services of companies, their commercial investments, sustainability activities, and attitude towards social issues.

Chinatop Marketing supports you by creating the most effective digital PR plan for China. We are here to help you compose or adapt press releases and advertorials to promote your brands, events, products, and other offerings. Visit us now at https://www.ct-marketing.cn/public-relations-service.html

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Weibo advertising services for quality traffic and brand promotion

One of the biggest social media platforms of China, Sina Weibo or simply Weibo actually means Micro-blog. Businesses exploring Chinese market can’t afford to lose this platform for the huge number of audience it gathers. Weibo advertising services offers immense potential to new foreign businesses eyeing China.

Look at the numbers as they reveal the power of Weibo:

· Weibo has 850 million users

· There are 500+ active million users per month

· While male users are 50.1percent, female users are 49.9 percent

· More 82 percent of Weibo users shop online

· Over 73 percent users use Weibo Mobile App

Also known as China’s Twitter, Weibo is far bigger and effective platform when it comes to advertising for foreign brands.

Your Chinese social media marketing strategy is incomplete without strategies around Weibo as it is the most effective way to build a trustable following, promote your business, and get into direct engagement with a large community of potential customers. Weibo provides the most targeted way to do so. Weibo happens to be the most ROI focused platform to market brands.

If you are planning to expand your business through this platform, Weibo Advertising Services can help largely. There are important advertising models that you can refer to:

Fan tunnel

In Weibo, Fan Tunneling is an ultimate way to reach new customers and followers in large numbers. Using this strategy you can either promote a single post or your account. It focuses on the whole Weibo community, not just the existing followers.

Fan Headlines

It targets existing followers and their connections as the post or account will get highlighted in the followers’ and their relevant connections’ top new feed.

Weibo Search Engine Promotion

The inbuilt search function of Weibo targets browsing accounts, fan pages, and posts. Using target keyword searches, you can boost visibility of your brand and get quality traffic on your account.

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