#views: 37m

[twobluejeans]

HEARTBREAK ON TOUR!

charles leclerc x famous!reader

summary: in which the lavender haze has been lifted. or in which america’s it couple splits.

part 4: emo ponytail girl part 3: DUPEE, part 2: wtf does ET know?, part 1: don’t start

faceclaim: madison beer

ally’s radio 📻: PART 3! thank u guys so much for the love on part 1 & 2. IM SORRY FOR LEAVING YOU ALL IN SUSPENSE BUT IM BACK AND buckle up for some more drama (YASS) and a lot of tswift references 🫶

INSTAGRAM, (july 3)

liked by honeybagerdr, karmaleclerc, and 244,523 others

c16daily Charles seen entering and leaving a restaurant with mysterious girl last night in monaco via @legrandprixclub

View all 33 comments

gaslyleclerc WHO THE FUCK

judeslvr i’m so confused it hasn’t even been a full week??

sharlleclerc i can’t keep defending u man if you keep doing bs like this😭😭

ctrly/n oh wow

s1ut4formula1 copy of y/n

bejeweled.y/n @s1ut4formula1 don’t do y/n like that.

veerstappenmaxemilian someone give me her @ right NEOWW

bbynoriss @veerstappenmaxemilian ON IT

TWITTER,

INSTAGRAM, (stories)

yourinstagram 37m

viewed by chrisevans, sabrinacarpenter, and 567,431 others

yourinstagram (story) 25m

viewed by lewishamilton, landonoriss, and 534,133 others

INSTAGRAM,

liked by latenovembery/n, bloodlinegrande, and 102,345 others

y/nflorals MORE OF Y/N AND FATHER NANDO EATING DINNER AT A RESTAURANT LAST NIGHT IN LONDON.

View all 33 comments

444mercedes Y/N’S FERNANDO ALONSO’S DAUGHTER???? WHAT SINCE WHEN??

jpgmacvesstap @444mercedes babe ur so late 😭

lance.strollll no wonder why y/n is so pretty 💀

eversincey/n @444mercedes their relationship is v private. y/n took in her mothers maiden name so that the media wouldn’t connect the two. it’s rare when we see them together bc of their busy lives but yeah i was shocked when i found out too

voguey/n IN FATHER NANDO WE TRUST 🛐

alonsof1 judging by his face ik she dropped some really good tea

missamericanay/n id honestly be shitting my pants if i was charles knowing my ex’s father is essentially my coworker 😭

INSTAGRAM, (stories)

yourinstagram 10m

viewed by zayn, louispartridge_, and 69,123 others

INSTAGRAM,

liked by y/nsonlyangels_, sweetdispositionleclerc, and 567 others

f1paddlockupdates carlos, lando, and daniel have unfollowed charles on instagram.

View all 22 comments

ferraribabe i just checked and lance stroll, george russell, and fernando unfollowed him as well 🧍🏽‍♀️

suffering_ferrarifan damn what did homeboy do 😭😭

y/nsredscarf @suffering_ferrarifan cheat obviously

suffering_ferrarifan @y/nsredscarf we literally don’t know that. not believing anything until it comes from y/n or charles themselves 🤷‍♀️

INSTAGRAM,

ally’s radio 📻: SO YEAH. this was a little filler but might be dropping part 4 later on today to make up for the time i’ve been gone! thanks so much for the love! so fascinating n cool to hear ur ideas and feedback, v much appreciated. what r our thoughts??

taglist🦢🪩: @incoherenciass @dakotali @405rry @topaz125 @sassyheroneckgiant @hevburn @itsmytimetoodream @ivegotparticulartaste @crowdedimagines @asterianax @haydee5010 @scenesofobx @christinabae @magical-spit @dessxoxsworld @myareadsbooks @honethatty12 @hopefulinlove @diasnohibng @gentlemonsterjennie1 @hummusxx @eugene-emt-roe @taestrwbrry @pejarma @cxcewg @chimchimjiminie16 @glow-ish

[cleolinda]

Like, I know we just discussed this, but I hadn’t heard all the details and they are just so much:

Twitter chief executive Elon Musk rallied a team of roughly 80 engineers to reconfigure the platform’s algorithm so his tweets would be more widely viewed, tech news site Platformer has reported.

A disgruntled Musk called for an emergency effort after a tweet he sent during Sunday’s Super Bowl game failed to achieve as much engagement as a tweet from Joe Biden, interviews and internal documents reviewed by Platformer have revealed.

The effort was sparked when a tweet from the president, who has 37m followers, generated nearly 29m impressions while a similar tweet from Musk – who has 128m followers – generated little more than 9.1m impressions.

A Twitter employee and cousin of Elon Musk, James Musk, posted urgently in the company Slack at 2.30am the following Monday morning, asking all employees who can code to participate. “Any people who can make dashboards and write software please can you help solve this problem,” he wrote. “This is high urgency.”

Bonus: “Musk seemed to publicly confirm the move, in his own way, posting a meme about forcing followers to read his tweets” [I just saw it, it’s extravagantly misogynistic and gross in a way I should have expected and yet did not].

From Reddit: “Musk kept showing up in my feed, so I also blocked him. That fucker unblocked himself and started showing up in my feed again. This happened twice.”

I saw a discussion on—also Reddit, maybe? About how there needs to be a non-body-shaming phrase for “small dick energy,” and I feel like Elon Musk Energy would be a strong contender.

[blackmoonlightexpress]

TTEOTM is the most viewed non-dangai xianxia drama since Ashes of Love 😮

With the conclusion of Yunhe (云合)'s airing period on Jun 11, we can officially say that TTEOTM is the biggest non-dangai xianxia drama since 2018, with 68M views/episode!

2023 Yunhe Playback per Episode - #1 is The Knockout, #2 is TTEOTM

Kuyun (酷云), a different data platform unaffiliated with any online streamer, also put TTEOTM at 70M views/episode, but its data only go back two years, so we use Yunhe to compare further back.

This makes TTEOTM the #2 show in 2023. Since 2023 is not yet over, if it aired in another year, it would overtake #2 in 2022, #4 in 2021, and #6 in 2020. (Viewership used to be higher in past years, more on that later)

Just to provide a bit context on why this is so insane, so beyond anyone's expectations:

TTEOTM aired exclusively on Youku, the weakest of the big 3 platforms. Youku only has 1/3 to 1/2 of iQiyi and Tencent's daily active user base. If you look at the top 10 dramas in 2018-2022, all of them aired on iQiyi, Tencent, many of them on both or even all 3 platforms. Before TTEOTM, Youku's biggest web exclusive drama is Who is He, police mystery featuring Knockout Star Zhang Yi at 44M views/episode. And before 2023, the highest a Youku exclusive web drama has ever ranked on the annual list is #15 (The Blue Whisper).

The xianxia genre is thought to have a limited audience (young women) even though it generates a lot of fanfare. This might be surprising given how well it travels abroad. However, if you look at the top 3-4 shows each year, it's usually a mix of historical family dramas, crime/thrillers, modern/urban dramas.

April is considered a shit airing slot, especially for xianxias which rely on students on break. Almost all of the top shows in previous years aired during summer or winter holidays. The #1 show in 2022 aired in Nov-Dec, but that was when everyone in China was stuck at home with Covid...

TV viewership has been on the decline with share of attention shifted to short form content and other forms of entertainment. Since 2019 there have been very few mega hits at the same level of Eternal Love or Yanxi Palace until Knockout came along. Very few costume dramas are able to land a coveted TV slot, and web dramas now tend to air on one instead of multiple platforms.

Therefore, most of the data observers thought that 35-40M would be a win and 50-60M near impossible. It's fun to see people bumping up old posts/polls to see how far off predictions were (especially when commenters start backtracking and raising the bar for an explosive hit.) Most people, like myself, benchmarked against Youku's 2022 xianxias: Blue Whisper (37M) and Immortal Samsara (36M). Both featured dual dinglius and the latter aired during the summer.

There are also a few other things stacked against TTEOTM's playback numbers:

Yunhe is affiliated with iQiyi (created to provide data to advertisers). It tends to discount views more harshly when it comes to Youku & Tencent dramas.

Youku has weaker "long-tail" effect again due to its smaller default user base. The drama is bringing users to the platform, not the other way around. After the big promotional push and buzz dies down, it's harder for new viewers to discover the show.

Immediately after TTEOTM finished airing, Youku pushed users towards Back from the Brink and stopped promoting TTEOTM on its main page.

In fact, Youku locked most episodes unusually quickly (such that people have to purchase VIP to watch older episodes) and only unlocked it for the last few days of the airing period. (Some fans argue it's because TTEOTM is a "copyright" drama. This means Youku only has the airing rights and may even have to pay Otter a bonus for high playback volume)

That's why it's a pretty exciting/shocking that TTEOTM is now just behind Ashes of Love, which aired during the summer on all 3 platforms and 2 TV channels back in the heyday of 2018. (Basically we just love watching LYX being bullied and spitting blood)

Online playback volume of non-dangai xianxia dramas, 2018-2023, *Year not over yet

(Before 2018, there's also Eternal Love and Journey of the Flower which are definitely bigger hits, but I don't have the data and the industry landscape is too different back then for fair comparison.)

====

TTEOTM seems to have attracted a group of "data fans" who enjoy watching expectations blown apart. (Some don't even rate the story or the actors. They just like the idea of data prevailing over fan wars.) It's especially fun when the drama is strong in every dimension possible. Here's a compilation (and a bit of explanation) of the drama's achievements:

Commercial Value

1. Viewership

This is the most important & direct measurement of a drama's success in general.

Opening - good indicator of how much drawing power the stars have, but not how well the drama does overall (big debuts often flop while dark horses emerge)

>5.4M reservations ahead of the premiere, highest of any drama in Youku history

Reaches Youku's maximum heat index of 10,000 in 29 hours, fastest in Youku history

23.74M views on its premiere day, highest of any drama in 2 years (Yunhe) - In fact, it's nearly double the views of other dramas led by bigger stars

22.76% market share on its premier day, highest of any costume drama in 3 years (Dengta)

Top Dramas by Opening Viewership, 2021-2023

Market Share - how well the drama is doing compared to other shows airing at the same time

33.2% peak daily market share, highest of any xianxia drama in history (Yunhe)

24.39% peak daily market share on Kuyun (very high considering that it includes TV)

#1 drama in Dengta (everyday), Yunhe (all except 3 days)

Playback Volume per Episode during Extended Airing Period - how well the drama retains its viewers till the end and performs overall; since it's per episode, it penalizes shows where viewers drop midway. Because the airing period ends X days after the last episode airs, it's also an early indicator of whether the drama will have a long tail (which is key to becoming a classic)

67.98M views per episode during airing period (Apr 6-Jun 11), #2 in 2023 (see above)

70.06M views per episode during airing period (Apr 6-Jun 8), #2 in web drama since 2022

Most number of days at heat index of 10,000 for the full day (Youku)

2. Platform new user acquisition 

Arguably what matters most, at least to online streaming platforms, whose income mainly derives from members. Youku is the underdog, so I'm sure customer acquisition is their #1 KPI and why they've invested so much in promoting TTEOTM

TTEOTM has generated the highest number of Youku iOS app download in 5 years

Highest premiere day viewership, new user count, and membership income in Youku history

Youku App Downloads, 2018-2023

3. Advertisement

A major income for platforms. Brands can place ads on specific shows (should be cheaper if you bet right) or pay for random, dynamic placement (you can tell based on whether the drama's title is on the ad itself). The earlier the brand buys in, the cheaper the rates, which I believe is a fixed amount based on production class. Often big IP, big stars, modern dramas get the most upfront, especially if the star brings in their own "brand daddies" (sorry, that sounds naughty).

Some shows start out with nothing, but as more and more people watch, advertisers place more ads in subsequent episodes. The opposite also happens. That's why it's also an indicator of how well the show is performing according to the industry. Advertisers have access to proprietary data and are putting a lot of money on the line.

TTEOTM has 27.6 seconds of ads per episode, 2nd highest of any costume drama in 2023

This includes 26 brands, highest of any xianxia drama in 3 years

It is only one of 12 dramas this year so far with ads in every single episode

Big brands like Huaiwei and Master Kong placed ads as the show progressed, with ad time peaking in episodes 26-30. This is a big stamp of approval from advertisers.

After the drama finished airing, a brand "chased" the hype by placing more ads, which is quite rare

4. Merchandise Value 

Beyond being supplementary income (more here), this is also an indicator of fan engagement. Expect this to become bigger going forward as platforms perfect the process of commercializing IP and fusing e-commerce with entertainment.

TTEOTM has broken the merchandise sales record for TV shows, selling >25M RMB to date (this number does not include Shi Shan Yu costumes and other co-branded products like the ice cream, video game, and photography studio)

>10M RMB came from the bracelets alone, with 3M RMB worth of Ancient Demon God bracelets sold within 24 hours (it's likely a new record but no one has kept track before)

Tantai Jin and Ye Xiwu's costumes were auctioned off for charity for 170K RMB and 100K RMB respectively

=====

Buzz-worthiness

In addition to commercial value, another major dimension of success is buzz/heat -- whether fans are talking about a show, whether the general population knows about the show. This gets into subjective territory, but there are three broad types of data sources:

5. Heat Indices

Heat indices such as Maoyan, Datawin, VLinkage, pull data from the social media platforms like Weibo, Douyin, Xiaohongshu, Kuaishou and have their own proprietary methodology to assess how "hot" a drama or a character is based on views, likes, comments, trending topics.

Maoyan (tends to peak on the first few days)

Peak daily index of 9898.15, highest of any drama in 3 years

Heat index of >9800 for over 20 days, on par with historical record

Most popular character in the weekly ranking for over 6 weeks

Datawin (penalizes for negative sentiment)

Avg index of 2.188, #1 drama in 2023

Peak index of 2.669, #2 drama in 2023 behind Knockout

6. Social Media Platforms

This is where fans congregate, so more a measurement of how much fan engagement and discussion there is, or fan intensity in general.

Douyin (biggest platform by daily active users right now, and the new battleground for marketing)

>29B views on the official hashtag, highest of any costume drama and 2nd highest behind Knockout (~60B views)

Heat index of 120M on the platform, a new record for dramas

35 clips with >1M likes (of which 11 were from the official account)

More importantly, TTEOTM inspired a lot of user-generated/led trends & memes on the platform (e.g. the Black Moonlight dance, Bengbu tourism) which engage viewers in a deeper way than just watching clips from the show.

Read Douyin's own "battle report' here.

Weibo (China's Twitter, where different fandoms congregate)

5774 ranked trending hashtags, highest of any drama in 2022-2023 (TTEOTM is differentiated in having a lot of low-ranking trends in the "rising" and "trending outside fan circle" tables. These are not bought but truly user-generated)

>30B views on Weibo, #3 highest in 2023

TTEOTM's official account has the highest number of followers (622K) of any drama that aired in 2023. It'd be the third highest if including dramas from 2022.

Read Weibo's own "battle report" here

7. General Indices

Not entertainment specific and mostly pulling data from parts of the internet that are more functional, where the show doesn't even have an official presence. Good indicator of general population interest and awareness. Difficult for fans to manipulate and "manufacture data"

Baizhi (Baidu search, equivalent to Google): Heat index of 790K, highest of any xianxia in the last few years. TTEOTM is also #5 drama in 2022-23 combined, behind Knockout (1894K), Sword Snow Stride (936K) (both aired on CCTV), Dream of Splendor (913K), and Reset (892K)

Weixin Index (WeChat, equivalent to Facebook & Whatsapp): Peak heat index of 166M, #1 drama in 2023 (even in front of Knockout) and highest of any xianxia or costume idol drama in the last few years. (Note Weixin is owned by Tencent)

Baike Page Visits (Wikipedia): A bit random, but if you take it at face value, it's just how many people have heard about the show and looked it up. A good indicator for general awareness. Note that this is cumulative so we cannot fairly compare across years. TTEOTM is #1 costume drama (likely #2 overall) 2023 and even ahead of some of the dramas from previous years

====

Socio-economic Contribution

8. Tourism GDP

Finally, people are starting to look at tourism GDP as TTEOTM unintentionally generated a lot of interest in Bengbu (literally "clam town"), which has sculptures related to Mingye and Sangjiu. According to the local government, Bengbu gained an incremental 1.5B RMB in tourism GDP during the May 1 holidays thanks to interest from TTEOTM fans. (I feel like this might be a post for another day)

[aita-blorbos]

AITA for leaving my ward at home all alone?

(Slight AU from canon, if the developers liked women a bit more.)

I, ~37M, and my ward, ~15F who we’ll call F, have an odd relationship. Her mother died when she was a young girl, and recently her father died as well. She was being kept in a tower, surrounded by villagers who were actually robots, all alone for what her father believed to be her own safety, and me and the boy I babysit (~13M who we’ll call L) were basically sent out to save her.

Me and L go on trips like this often, where we are effectively solving mysteries for the fun of it. Me and L also have a bit of a complicated past — summarized, we have been through a lot together. We’ve both been betrayed by the same people, and we’ve both died together, etc.

Now, F has seemed to be very upset that I’m taking L and not her as of late. From her point of view, I suppose that she believes I prefer him over her. I expect she’d say that she’s been alone for such an extended amount of time that I really oughtn’t treat her like that — however, she’s not one to argue, so I doubt she’ll bring it up at all.

I truly do believe I am doing this for her own good. However, that is also what her father thought, and L is younger than her yet, and the amount of times she has been kidnapped — despite not being invited — makes me wonder if maybe I should get her in contact with an old friend who knows self-defense instead of leaving her all alone.

I’ve been having some doubts about my righteousness in this situation, as of late. AITA for isolating the girl who has suffered with being on her lonesome for far more than a fifteen year old should?

[agentlemansdesires4u]

🫠

[trolledu]

[lorka-shadowcaster]

Saved for later

[insidecroydon]

After 12-year delay, Perry pipes up on the Bridge to Nowhere

Public reacts with contempt and derision at more empty promises from Croydon’s Mayor over a project which has now cost £37m but still has no completion date agreed Bridge to Nowhere: Mayor Perry still can’t provide a completion date Residents who have been kept waiting for nearly 12 years for the promised pedestrian link from Addiscombe to Croydon town centre by the Bridge to Nowhere at East…

[visplay]

Chris: The Beast Within is a horror film about a family with a problem, the father is a werewolf as the poster suggests, ok but not anything new, Watch: When Free.

Richie: It wasn’t anything new but I thought the movie was ok, it was a different spin on the werewolf story from a child’s point of view, Watch: When Free.

[digicloudm]

AssangeDAO member Silke Noa says $37M spent to rescue Assange

AssangeDAO member Silke Noa said in an X post that out of 16,593 Ether, an estimated 11,000 ETH worth $37 million has been spent on legal defense and campaigning by AssangeDAO’s The Clock. To free Assange, Noa explained that the 16,593 Ether (ETH) allocation was administered by the Wau Holland Foundation “out of their Safe.global multisig wallet address.” “Arguably, there were security reasons…

[isfeed]

PQShield secures $37M more for ‘quantum resistant’ cryptography

Malicious hacking is getting increasingly sophisticated, and that’s leading to a very clear trend in security technology. To keep people and organizations safe, security also has to continue advancing its own complexity.  Security startup PQShield has gotten an early start on that concept with a focus on “post-quantum” cryptography: software and hardware solutions that, in […] © 2024 TechCrunch.…

[balkanskapravila1371]

Ruski odbor za doček ukrajinskih F-16 proširen za Su-30SM2 koji od sada nosi rakete R-37M dometa 300 km

https://oruzjeonline.com/2024/05/24/odbor-za-docek-ukrajinskih-f-16-prosiren-za-su-30sm2-koji-od-sada-nosi-rakete-r-37m-dometa-od-300-km/

[foxglovefilms]

10 things I love about ‘10 Things I Hate About You’

Director: Gil Junger Release Date: 9th July 1999 Run time: 1hr 37m Genre: Comedy/Romance Starring: Julia Stiles, Heath Ledger, Joseph Gordon-Levitt, Larisa Oleynik Even after 25 long years, 10 Things I Hate About You remains as well-loved as ever. The lighthearted rom-com is one of those movies you always go back to rewatch, the type of movie that warms your heart. If I had to choose a film…

[cyarsk52-20]

sociopaths always want to be the master manipulator. If they not manipulating people it’s not fun

kcyars189

37m ago

View on Twitter

Although he literally declined to take the stand 🤦🏾‍♀️

Bold to be so evil and stupid but not bold enough to defend himself

[crypto-chronicles]

Taiko Raises US$37M from Top-tier VCs Ahead Of Mainnet Launch

Taiko has successfully raised US$37 million in a funding round led by top-tier venture capital firms, positioning the company for its upcoming mainnet launch. The investment highlights the growing interest and confidence in Taiko’s innovative blockchain solutions. Blockchain startup Taiko has secured an impressive US$37 million in a recent funding round, attracting investments from prominent…