#that’s right this is a pyramid scheme

[exeunknown]

Art dump who would have guessed (couldn’t fit one of them oh well)

[poor-ciceros-voring-again]

So now that we're shipping pyramid Steve with Stanley, does Steve have a human form yet.

[angelwinkteruhashi]

Hi Teruhashi! How was your day?

Hello there, Anon! My day's been going very well, thank you for asking!

I will admit, I am a bit excited- my Koto instructor recently got back from her vacation to Italy, so I'm able to have my first lesson in a while! I've been practicing whenever I can, so I hope I can really wow her today! ( •̀ω•́)و✧

[unoriginal-starwalker]

pyramid steve... on a podcast?? idea and tracing credit goes to my irl friend who does not have a tumblr account (yet!), i just drew the funny triangle part

reference video (link: Im fucking the dog, ted) and image

[hsslilly-blog]

quick cheer claire doodle because i wanted to figure out her school's uniform. teenage claire is so interesting to me

[afklancelot]

see, House of Leaves is like a pyramid scheme. it’s a manuscript written by an old man obsessed with a film about a photographer obsessed with his weird-ass house. then a tattoo artist apprentice finds the old man’s writings and become obsessed with it. and then we the reader find the book itself and become obsessed with it in turn, leading to recommending the book to others in hope that they also become obsessed with it. a memetic effect.

[cactusdying]

okay i'll post these ones too. i guess have this gif i made too why the fuck not

[tumbleweed-palmer]

Still say Jimmy Palmer looks like he'd accidentally join a cult and not realize it. He looks like he'd fall for an MLM. He'd sell Plexus or Monet and think he's making a smart girl boss move.

[talentforlying]

the silt verses 🤝 hellblazer: we accidentally invested this mundane concept with otherworldly power by casually creating and enacting everyday rituals in service of its potential omniscience until it learned that it possessed that power over us and acted upon it

[gas-stxtion-a]

//funniest emotional journey i've gone on as of late is joking offhandedly to a friend that i think my previous boss was an mlm, him asking me to explain, and then me sending him their website only for him to say "so uh i think you're right"

[nando161mando]

Fortune 500 company

[piedoesnotequalpi]

for the ask game; 1, 7, 11! - @pigeonwit

Thanks Pidge!

Song of the year?

I went through three different song phases (based primarily on what I was writing at the time), so this isn't super representative of my overall music taste.

First phase: Not With Haste (Mumford and Sons)

Second phase: Bury Me (Noah Kahan)

Third phase: Sleep On The Floor (The Lumineers)

7. Favorite actor of the year?

Matthew Duckett! I liked his portrayal of Crutchie so much that I talked about it in a research paper for one of my classes.

11. Something you want to do again next year?

I want to go on a trip on my own (or maybe with a friend) again! I went to London on my own in July, and it was so cool to travel on my own (and see Newsies three times while I was there). And if I plan ahead better, I might even be able to get a window seat next time 🙃

[sunlessea]

omg happy pride month straight ppl don't exist in london

 😳 😳✨🌈

[mostlysignssomeportents]

MLMs are the mirror-world version of community organizing

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2025/02/05/power-of-positive-thinking/#the-socialism-of-fools

In her unmissable 2023 book Doppelganger, Naomi Klein paints a picture of a "mirror world" of right wing and conspiratorial beliefs that are warped, false reflections of real crises:

https://pluralistic.net/2023/09/05/not-that-naomi/#if-the-naomi-be-klein-youre-doing-just-fine

For example, Qanon's obsession with "child trafficking" is a mirror-world version of the real crises of child poverty, child labor, border family separations and kids in cages. Anti-vax is the mirror-world version of the true story of the Sacklers and their fellow opioid barons making billions on Oxy and fent, with the collusion of corrupt FDA officials and a pliant bankruptcy court system. Xenophobic panic about "immigrants stealing jobs" is the mirror world version of the well-documented fact that big business shipped jobs to low-waged territories abroad, weakening US labor and smashing US unions. Cryptocurrency talk about "decentralization" is the mirror-world version of the decay of every industry (including tech) into a monopoly or a cartel.

Klein is at pains to point out that other political thinkers have described this phenomenon. Back in the 19th century, leftists called antisemitism "the socialism of fools." Socialism – the idea that working people are preyed upon by capital – is reflected in the warped mirror as "working people are preyed upon by international Jewish bankers."

The mirror world is a critical concept, because it shows that far right and conspiratorial beliefs are often uneasy neighbors with real, serious political movements. The swivel-eyed loons have a point, in other words:

https://locusmag.com/2023/05/commentary-cory-doctorow-the-swivel-eyed-loons-have-a-point/

Once you understand the mirror world, you start to realize that many right wing conspiracists could have been directed into productive movements, if only they'd understood that their problems were with systems, not sinister individuals (this is why Trump has ordered a purge of any federally funded research that contains the word "systemic"):

https://mamot.fr/@Lazarou@mastodon.social/113943287435897828

This also explains why the "tropes" of right wing conspiratorialism sometimes echo left wing, radical thought. I once had a (genuinely unhinged) dialog with a self-described German "progressive" who told me that criticizing the finance industry as parasitic on the real economy was "structurally antisemitic." Nonsense like this is why Klein's "mirror world" is so important: unless you understand the mirror world, you can end up believing that "progressive" just means "defending anything the right hates."

Historian Erik Baker is the author of a new book, Make Your Own Job: How the Entrepreneurial Work Ethic Exhausted America, which has some very interesting things to say about the mirror world:

https://www.hup.harvard.edu/books/9780674293601

In a recent edition of the always-excellent Know Your Enemy podcast, the hosts interviewed Baker about the book, and the conversation turned to the subject of pyramid schemes, the "multilevel marketing systems" that are woven into so many religious, right-wing movements:

https://www.dissentmagazine.org/blog/know-your-enemy-the-entrepreneurial-ethic/

MLMs have it all: prosperity gospel ("God rewards virtue with wealth"), atomization ("you are an entrepreneur and everyone in your life is your potential customer"), and rabid anti-Communism ("solidarity is a trick to make you poorer").

The rise of the far right can't be separated from the history of MLMs. The modern MLM starts with Amway, a cultlike national scam that was founded by Jay Van Andel and Richard DeVos (father-in-law of Betsy DeVos).

Rank-and-file members of the Amway cult lived in dire poverty, convinced that their financial predicament was their own fault for not faithfully following the "sure-fire" Amway method for building a business. Andrea Pitzer's gripping memoir of growing up in an Amway household offers a glimpse of the human cost of the cult:

https://www.theatlantic.com/ideas/archive/2025/01/amway-america/681479/?gift=j9r7avb6p-KY8zdjhsiSZxYkntna5M_rYEv4707Zqqs

Amway – and MLMs like it – don't just bleed out their members by convincing them to buy mountains of useless crap they're supposed to sell to their families, while enriching the people at the top of the pyramid who sell it to them. The "toxic positivity" of multi-level marketing cults forces members deep into debt to pay for seminars and retreats where they are supposed to learn how to repair the personal defects that keep them from being "successful entrepreneurs." The topline of the cult isn't just getting rich selling stuff – they're making bank by selling false hope, literally, in Hilton ballrooms and convention centers across the country, where hearing an MLM scammer berate you for being a "bad entrepreneur" costs thousands of dollars.

Amway destroyed so many lives that Richard Nixon's FTC decided to investigate it. The investigation wasn't going well for Amway, which was facing an existential crisis that they were rescued from by Nixon's resignation. You see, Nixon's successor, Gerald Ford, was the former Congressman of Amway co-founder Jay Van Andel, who was also the head of the US Chamber of Commerce, the most powerful business lobbyist in America.

At Ford's direction, the FTC exonerated Amway of all wrongdoing. But it's even worse than that: Ford's FTC actually crafted a rule that differentiated legal pyramid schemes from illegal ones, based on Amway's destructive business practices. Under this new rule, any pyramid scheme that had the same structure as Amway was presumptively legal. Every MLM operating in America today is built on the Amway model, taking advantage of the FTC's Amway rule to operate in the open, without fear of legal repercussions.

MLMs prey on the poor and desperate: women, people of color, people in dying small towns and decaying rustbelt cities. It's not just that these people are desperate – it's that they only survive through networks of mutual aid. Poor women rely on other poor women to help with child care, marginalized people rely on one another for help with home maintenance, small loans, a place to crash after an eviction, or a place to park the RV you're living out of.

In other words, people who lack monetary capital must rely on social capital for survival. That's why MLMs target these people: an MLM is a system for destructively transforming social capital into monetary capital. MLMs exhort their members to mine their social relationships for "leads" and "customers" and to use the language of social solidarity ("women helping women") to wheedle, guilt, and arm-twist people from your mutual aid network into buying things they don't need and can't afford.

But it's worse, because what MLMs really sell is MLMs. The real purpose of an MLM sales call is to convince the "customer" to become an MLM salesperson, who owes you a share of every sale they make and is incentivized to buy stock they don't need (from you) in order to make quotas. And of course, their real job is to sign up other salespeople to work under them, and so on.

An MLM isn't just a pathogen, in other words – it's a contagion. When someone in your social support network gets the MLM disease, they don't just burn all their social ties with you and the people you rely on – they convince more people in your social group to do the same.

Which brings me back to the mirror world, and Erik Baker's conversation with the Know Your Enemy podcast. Baker starts to talk about who gets big into Amway: "people who already effectively lead by the force of their charisma and personality many other people in their lives. Right? Because you're able to sell to those people, and you're able to recruit those people. What are we talking about? Well, they're effectively recruiting organizers, people who have a natural capacity for organizing and then sending them out in the world to organize on behalf of Christian capitalism."

Listening to this, I was thunderstruck: MLM recruiters are the mirror world version of union organizers. In her memoir of growing up in Amway, Andrea Pitzer talks about how her mom would approach strangers and try to lead them through a kind of structured discussion:

Everywhere we went—the mall, state parks, grocery stores—she’d ask people whether they could use a little more money each month. “I’d love to set up a time to talk to you about an exciting business opportunity.” The words should have seemed suspect. Yet people almost always gave her their number. Her confidence and professionalism were reassuring, and her enthusiasm was electric, even, at first, to me. “What would you do with $1 million?” she’d ask, spinning me around the kitchen.

This kind of person, having this kind of dialog, is exactly how union organizers work. In A Collective Bargain, Jane McAlevey's classic book on labor organizing, she describes how she would seek out the charismatic, outgoing workers in a job-site, the natural leaders, and recruit them to help bring the other workers onboard:

https://pluralistic.net/2023/04/23/a-collective-bargain/

Organizer training focuses on how to have a "structured organizing conversation," which McAlevey described in a 2019 Jacobin article:

“If you had a magic wand and could change three things about life in America [or her town or city or school], what would you change?” The rest of your conversation needs to be anchored to her answers to that question.

https://jacobin.com/2019/11/thanksgiving-organizing-activism-friends-family-conversation-presidential-election

The MLM conversation and the union conversation have eerily similar structures, but the former is designed to commodify and destroy solidarity, and the latter is designed to reinforce and mobilize solidarity. Seen in this light, an MLM is a mirror world union, one that converts solidarity into misery and powerlessness instead of joy and strength.

The MLM movement doesn't just make men like Rich De Vos and Jay Van Andel into billionaires. MLM bosses are heavy funders of the right, a blank check for the Heritage Foundation. Trump is the MLM president, a grifter who grew up on the gospel of Norman Vincent Peale – a key figure in MLM cult dynamics – who tells his followers that wealth is a sign of virtue. Trump boasts about all the people he's ripped off, boasting about how getting away with cheating "makes me smart":

https://pluralistic.net/2024/12/04/its-not-a-lie/#its-a-premature-truth

The corollary is that being cheated means you're stupid. Caveat emptor, the motto of the cryptocurrency industry ("not your wallet, not your coins") that spent hundreds of millions to get Trump elected.

Tech has its own mirror world. The people who used tech to find fellow weirdos and make delightful and wonderful things are mirrored by the people who used tech to find fellow weirdos and call for fascism, ethnic cleansing, and concentration camps.

In Picks and Shovels, my next novel (Feb 17), I introduce readers to a fictitious 1980s religious computer sales cult called Fidelity Computing, run by an orthodox rabbi, a Catholic priest and a Mormon rabbi:

https://us.macmillan.com/books/9781250865908/picksandshovels

Fidelity is a faith scam, a pyramid scheme that is parasitic upon the bonds of faith and fellowship. Martin Hench, the hero of the story – a hard-fighting high tech forensic accountant – goes to work for a competing business, Computing Freedom, run by three Fidelity ex-employees who have left their faiths and their employers to pursue a vision of computers that is about liberation, rather than control.

The women of Computing Freedom – a queer orthodox woman who's been kicked out of her family, a Mormon woman who's renounced the LDS over its opposition to the Equal Rights Amendment, and a nun who's left her order to throw in with the Liberation Theology movement – are all charismatic, energetic, inspirational organizers.

Because of course they are – that's why they were so good at selling computers for the Reverend Sirs who sit at the top of Fidelity Computing's pyramid scheme.

Hearing Baker's interview and reading Pitzer's memoir last week made it all click together for me. Not just that MLMs destroy social bonds, but that within every person who gets sucked into an MLM, there's a community organizer who could be building the bonds that MLMs destroy.

[sorryitsmyfirstdayonearth]

Dream (Dean Winchester x female reader)

You love Dean when he’s awake, but there’s just something about him when he’s sleeping.

18+. 1.2k words. Consensual somnophilia. Sleeping Dean. That's it, really.

You agreed on this a long time ago, but it still feels illicit every time you do it.

The case done, you catch up with some old girlfriends from college who live close by. They think you’re a traveling saleswoman, maybe part of a pyramid scheme, but the small lie doesn’t hinder the fun you have. While you dress up before the evening, tight jeans, breasts pushed up, Dean watches you intently.

“You’re gonna have a hard time keeping the local Neanderthals off you,” he says and you grin while you apply lipstick in the mirror.

“I have my ways,” you say, smacking your lips together, then looking at Dean in the reflection. He chuckles a little, but his look tells you he would prefer to bend you over something right now to you going out. Too bad your hair is already done, or you might let him. Later.

You get up, grab your bag, run a hand through your hair and Dean walks up to you. One arm goes around you and he looks at you like you’re a snack he can’t wait to get between his teeth.

“Have fun now,” he says and then inclines his head. “Just not too much fun.” You wink at him, give him a small kiss, then run your thumb over his lips to wipe off the lipstick there.

“I don’t know how long I’ll be,” you say and look into his eyes. “I’ll try not to wake you.” You see the second Dean registers what you say. He nods slowly, a smile playing on his lips.

The evening is full of drinks that are too sugary and that perfect mix of scandalous gossiping and soul-searching deep talk. You show the girls a picture of Dean and one of them, your former roommate, shakes her head.

“I would buy five of him, even if he wasn’t on sale,” she says, clicking her tongue. You grin.

“Believe me,” you say, taking a sip from your drink and playfully running your tongue over the top of your straw. “You don’t need five of him. One does everything you need him to.” The other women squeal and then suddenly you’re dancing, hugging each other, and there’s one or two Neanderthals but you couldn’t care less about them.

 It’s extra hard being quiet when you come back to the motel, because you’re a little tipsy. You unlock the door, sneak in. Bag goes on the floor, shoes are carefully kicked off. Then you look up.

Your eyes are still adjusting to the darkness but you can see Dean’s shape in the bed, sheets tangled between his legs. You bite your lip. Your jacket goes too and then you are crawling onto the bed, trying to move as carefully as possible.

That was one big challenge when this all started – Dean has the instincts of a hawk, so one worry was if he would actually stay asleep long enough for it to work. You got lucky, though. Apparently, your sounds and actions don’t register to his subconscious brain as threatening.

You just look down at him for a second. God, he’s beautiful, especially like this. Puffy lips slightly parted, long lashes resting on his skin. Unguarded, like he’s a living thing that could actually get hurt and not the god of war that appears once daylight breaks. It makes love and a good host of arousal run through you.

Then you extend your hand, and with the gentlest of touches, lay it on his crotch, over the boxershorts he wears to sleep. Small circles, that’s how you start.

Dean’s responsive as all hell. It’s one of the things you always liked about him. How all you need to do is to bend over, pretend to pick something up, look back at him and he’s ready to go.

It’s the same now, and after only a few seconds, you can start to feel him respond, his cock slowly hardening, growing, until it strains in his shorts. Your other hand pulls the waistband down slowly while you reach in and take him out. Perfection, you think as you lean forward on your elbows, and start licking at him. Curved and with soft skin and a pink head.

You nibble at that head now, spreading a little bit of saliva on it. Dean, all of Dean, twitches in his sleep, and you wonder what he’s dreaming. Wonder if maybe you can turn one of his frequent nightmares into a good dream.

You hear the side of his face hit the pillow when you take him deep for the first time. He tastes salty and slightly musky, and you would like to bottle him up if you could. You bob your head up and down, slowly, but go deep each time, the head of Dean’s cock tickling the back of your throat. You actually close your eyes at the feeling of him, because you are just that much of a lost cause.

He’s making some wonderful noises in his sleep so you speed up, letting more spit collect in your mouth to ease the passage. The sounds your mouth makes make you clench and for a moment you think to stop, to instead get naked and ride Dean. But you don’t want to stop, and you can be patient.

Dean whimpers a little, a light sound deep in his throat that he wouldn’t be caught dead making during his waking hours, and it’s enough to make your eyes flutter open, because you know what will happen next. You live for this part. You keep going, and soon you can feel the twitch that’s telling you he’s about to come.

Without moving your mouth off him or stopping your movement, you bring your hand to Dean’s arm, gently scratch your nails along the skin there.

The feeling along with the budding orgasm help bring him into wakefulness just as you feel his balls tighten. It’s not easy from the position you’re in but you just manage to look up at him.

You know Dean’s awake though when he twists his hands into the sheets, desperately fumbling for anything to hold on to, his hips bucking up and you make eye contact just before he shoots down your throat.

Beautiful, desperate whines leave him as his stomach muscles contract, sounds he would be much too controlled to make otherwise. You wish you could drink them down along with his come, you catch yourself thinking, and nearly roll your eyes at yourself.

You finally move off him, hand lazily pumping him a few more times while Dean catches his breath. His chest is rising and falling, and he looks so perfectly broken that you want to touch yourself just to how he looks right now. Guard down, spent, no pretense. Just the perfection that is him.

You wipe your hand across your mouth, then crawl up to him and snuggle against his side. His hand pats your arm, uncoordinated.

“Fuck,” he says and you grin. You bury your face against his neck and settle down to wait.

Dean is extra generous on nights like this. He’ll take care of you, filthily and thoroughly, in a little bit. But just now, this is all you want, all you need. To know that Dean has let go, and that you were the cause of it.

You grin to yourself. It’s gonna be a long night.

[sweaterkittensahoy]

Avon is a pyramid scheme.

"But pyramid schemes are illegal!!"

Yup. But thanks to Amway (another pyramid scheme) fighting to not get shut down back in the day, the rules of what constitutes a "pyramid scheme" by the US government has a little wiggle room.

In order to NOT be considered a pyramid scheme on sight, something OTHER than recruitment must be on offer. For Amway and Avon, that's makeup. For other pyramid schemes (more commonly called MLMs or "social marketing") it's essential oils, protein shakes, jewelry (Paparazzi jewelry gave people lead poisoning, by the way), or "master resell rights" (a new contender).

However, if a company can be proven to make most of its revenue through recruitment of a downline and NOT from the sale of the products it uses to claim it is NOT a pyramid scheme, then it's a pyramid scheme.

If someone approaches you with a "business opportunity" to "own your own business" and "learn from them," get the name of the company and go to youtube. Type in COMPANY NAME MLM and see what comes up.

It's not that these companies DON'T sell products. It's that the cult thinking (look up "commercial cults") in these groups convinces people they don't need to buy anything except the starter, then guilts them into buying more so their upline doesn't lose her car bonus (that car ain't free and never has been). And if you leave, your entire social circle gets taken from you because they absolutely teach you that anyone who tries to help you get away from them doesn't believe in you and is therefore untrustworthy. Unlike the person who pays attention to you because every sale you make (whether to an actual customer or your own credit card) pays their check.

New