Hey MT! Marketing anon again. I wanted to send a quick cheat sheet on how to amplify/support Caryl online as we get closer to September. As always, this is my speculation so take what resonates, and leave what doesn’t. <3
We're a month away, so they should start doing the promo circuit for the show soon. Because of the WGA/SAG strikes, I don’t think the cast will be able to do interviews, so I can see them doubling down on posting:
Prerecorded interviews
BTS footage
Engagement posts (anything to elicit a response/reaction—“who’s your fav?”, “which one of these characters do you save?”, “who is your apocalypse partner?”, “character vs character”)
Memorable scenes from TWD
Meme edits of scenes TWD
Scenes from the spinoff that act as a hook (aka something that elicits a response/repost)
Unfortunately, not every post is geared to make you happy because they have previously used fear-based tactics to get fans to engage with their posts. They do that because it works.
Fear is a strong motivator, but lucky for us—so is desire.
Here’s An Approach To Show Your Support For Romantic Caryl On Social Media
Just FYI, your Caryl fears/desires may look slightly different than the ones I mentioned in the examples.
Starve what you don't want to see—don’t respond, react or repost.
AKA possible ship baiting, not Fleur and not Henry content, etc.
Like comments and posts criticizing things that you don’t want to see. (Refrain from being angry in comments to the engagement posts because that’s precisely what some posts want you to do—don’t give them the satisfaction.)
Amplify posts that showcase what you do want to see—like/reply/repost.
Carol, Romantic Caryl, Caryl reunion, McReedus, Team Family, etc.
Make your own posts about what you will invest your time/money/energy in (some ideas below).
Why romantic Caryl is important to you
What you wish for Carol/Daryl (individually and together)
What will make you want to tune into the show
What’s important to you about Caryl’s bond
You get the gist.
My recommendation to you, Caryler, is to focus on what you DO want to see. Amplify that. Engagement is engagement. They care about what you’re responding to and what elicits a reaction. At the end of the day, it doesn't matter if the 400/500 replies are negative. The point is they wanted replies/engagement, and they got them. And the cycle continues.
So when you amplify what you want to see (flood Melissa/Carol/Romantic Caryl posts with all the love you can muster), they know what gets the most engagement. Aka, who the moneymaker is and what brings out a strong reaction in their audience.
Please please take care of yourself. Your mental health is important, and if everything I mentioned above feels overwhelming, take a step back from social media. You are important. <3
Remember that the fear tactics don’t work if you don’t give in to them. We ALMOST have Melissa back. It’s time to show our Queen how serious we are about bringing her home and giving her a happy ending with her Pookie.
Caryl on <3
👆👆👆
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Hi MT, it seems the past year will haunt us forever. I really hoped we could finally move on from the fiasco but a certain someone is always trying to dig a deeper hole for himself and all the old feelings are coming forward again. Especially with the title.
What I'm always asking myself, what is the former cast thinking? I know it's business but some people came forward after shit went down and posted about sweet Melissa and how they appreciated working with her. So, they knew what presumably happened.
Now I'm curious if they register what happens right now in interviews, promotion etc, if they follow it at all. Only hard-core fans and people associated to TWD will know what bs is being told in interviews.
Remember JDM and his post in June? He was the first (and only) famous cast member who wrote about it. Trashing fans and ultimately damaging Melissa's reputation further. (Even after his tweet last year about taking a break and making people believe Melissa fans threatened his best friends family.)
Other cast members didn't get involved anymore. It all went quite. No one came forward. Do you think only the two are allowed to speak publicly and all the other had to sign NDAs. Because it seems those two can say whatever they want.
And now that you can promote shows again, why does someone not hype the second season with 8 million!!!!!!!!!!! follower with the most anticipated cast mate? Excuse me, co lead? Obviously others are allowed to share selfies, as seen today?
The not hyping is bothering me as much as the trash talk.
I don't know about the other cast members. I don't know what they know or what they don't know. As for JDM and Norman, AMC awarded them a level of privilege that's now gotten really out of hand. If a woman or poc said what JDM said last April, they would've been fired immediately. Not only was it unprofessional, but it also could've led to lawsuits since "a break" is not the narrative AMC and Melissa's team legally agreed to. Same goes for Norman's comments about "getting rid of" Angela. As a "boss," he should know better. But what has AMC done about any of it? Clearly not much, since those two still go around saying and doing whatever they want no matter how many people they hurt. I don't think they have any idea who Caryl's fans are, how many challenges a lot of them face in their own lives similar to Daryl's and Carol's. It makes the constant gaslighting even more disgusting.
I think we're all aware Melissa isn't big on promotion herself, which I respect. Like I said before, Norman could easily build hype with new Caryl/McReedus photos or supporting Melissa/Carol/Caryl in interviews, but the way he's currently going about it (Melissa was always involved, Melissa knew about France the whole time) isn't in good faith.
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Petition to let asshole Gimple kill our fave characters from TWD so the actors can do "Ride" their new show with all our loved actors on bikes and McReedus leading their way in every episode across the world and rainbows and unicorns...
Ps: sorry I get my holidays in 6 days and I'm losing my mind... 😂😂😂
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