#research competition

[madhukumarc]

Why is it important for marketers to research the competition?

Why is it important for marketers to research the competition?

Well, let me tell you, conducting thorough research on your competition is an absolute must for any marketer to always stay ahead, and drive desired outcomes for business.

In today's highly competitive business landscape, staying ahead of the game means having a deep understanding of what your competitors are up to, and taking action to lead the market.

Let's dig deeper to provide you with more information.

“If there’s no difference between you and your competition, there’s no reason why a buyer would be compelled to work with you” – HubSpot

Need for Marketers to Research the Competition:

Here are the top 7 reasons why researching the competition is important for marketers:

1. Identify Market Trends and Opportunities:

By analyzing your competitors' strategies, you can gain valuable insights into emerging market trends and identify untapped opportunities.

This knowledge can help you adapt your own marketing efforts and stay ahead of the curve.

2. Benchmark against Industry Standards:

Researching the competition allows you to benchmark your own performance against industry standards.

By understanding how your competitors are positioning themselves, what messaging they use, and the tactics they employ, you can identify areas where you may be falling behind or excelling.

3. Gain insights into Target Audience:

Understanding your competitors' target audience can help you refine and target your own marketing efforts effectively.

By analyzing their customer base, you can identify gaps in the market or potential segments that are being underserved.

4. Learn from their Successes and Failures:

By studying your competitors' past campaigns, you can learn from their successes and failures.

This allows you to avoid making the same mistakes they did and capitalize on strategies that have proven to be effective.

“Don’t let pride stop you from assimilating winning strategies. Studying the competition will also be key for the next thing a marketer does each day” – The DailyZoo Newsletter

5. Stay on Top of Industry Trends:

Monitoring your competition helps you stay informed about the latest industry trends, innovations, and technologies.

This knowledge is invaluable for keeping your marketing strategies up to date and ensuring that your brand remains relevant and competitive.

6. Differentiate Brand or Business:

Understanding what sets your competition apart can help you differentiate your own brand.

By identifying gaps in the market or areas where your competitors are lacking, you can position yourself as a unique offering and highlight your strengths.

7. Stay Ahead of New Entrants:

Researching the competition allows you to keep an eye on new entrants in the market.

By monitoring their activities, you can proactively respond to any potential threats they may pose and adjust your strategies accordingly.

From the above, you also gain an additional advantage in understanding your target audience's behavior, preferred communication channels, and how they spend their time.

This insight allows you to tailor your marketing strategies to better connect with them, and generate optimum results [leads, sales, or ROI].

“Competitor analysis can help you understand what your competitors are doing well, so you can replicate their successful strategies or even find ways to do it better” – Level343

Top 5 Marketing Challenges:

Image Source - 2023 State of B2B Digital Marketing Report by Wpromote

In conclusion, researching the competition is not just important, it's essential for marketers to ensure business sustainability.

It provides valuable insights into market trends, helps benchmark performance, identifies target audience segments, allows for learning from competitors' successes and failures, keeps you informed about industry trends, aids in brand differentiation, and helps stay ahead of new entrants.

So, don't underestimate the power of researching your competition – it could be the key to gaining a competitive edge in your industry.

Here's related information that you may also find helpful – Is digital marketing worth it?

[autisticacademics]

Anyone else doing JSHS this year? I'm so excited to utilize my special interest. I'm also nervous about the public speaking aspect. My topic is mitochondrial disorders and carnitine deficiencies.

[keshav103-blog]

: Learn how to price your products competitively for online success with these pricing strategy tips. Understand your costs, research your competition, and consider your target audience to attract and retain customers while still making a profit.

[kagooleo]

aside from my rice here’s a doodle dump of my timeskip johto kiddos all scribbled during classes! forgot to upload this some time ago but it's a mix of silly doodles, profile studies and outfit ideations 📝

[pain-in-the-butler]

A compilation of art for my Dadbastian fanfic Coattails that I commissioned from the incredibly talented @tomoyoo! They went above and beyond with the details... Each picture feels as cozy and warm as a storybook, right? I'm so delighted with how they turned out!! Thank you for making each one so beautiful! 🥹🥹🥹

[thunderc1an]

what is your thesis about?

runs around happily! This is my simplified version of what my argument is about

TLDR: that Angel under god in the creation of Adam? Yeah that’s St. Michael

[5bi5]

Wish we could have seen a Kendra-Faith discussion on their philosophies toward slaying because like yes they're opposites in some ways but they've also both fully accepted their slayerhood as a core part of their identities in a way that takes Buffy a long time

[cleabellanov]

Guys! Is it just me who noticed a lot of Loki fans are Good Omens fans as well? And the other way around too. Like we're in for double suffering or something, idk (i love both myself). So let me just see this in a poll:

[randomtheidiot]

I think we need to talk more about how in the Pokémon anime, the ability Battle Bond allows you to feel your Pokémon’s pain in battle, and if the Pokémon faints, you faint.

That’s seriously fucked.

Pokémon are a lot sturdier than humans and they seem to like battling (if they didn’t, they’d kill their trainers and leave) but humans are weak and squishy. They’re not supposed to be fighting like that, especially not competitively.

Is it ethical to use strong moves against a battle bonded Pokémon? Is it ethical to use dangerous/painful moves like Flamethrower or Thunderbolt against battle bonded Pokémon? Is it ethical to inflict status effects like poisoning or paralysis on a battle bonded Pokémon?

Why would you even fight against a battle bonded Pokémon if you know that its trainer can feel every chokeslam and stab wound you inflict on the Pokémon?

[hella1975]

okay it's 1pm and i willingly unprompted said to my mate 'hey if we make this a competition on who can finish our finance report first that'll make us way more productive' (bc we're both hateful people) and she agreed and our deadline is 3pm i will keep you posted

[comparatist]

14th June, 2024

Updates:

1. I joined a research project about academic social responsibility.

2. I am regularly taking care of my skin and my food intakes are all on time.

3. I'm practising through the second paper of a competitive exam. I still have a lot to read in the first paper.

Exam is on 18th. Wish me luck!

[pink-tk-a-latte]

Tickletober Day 17: Underwater

[sfw tickle fic!! genshin impact — switch!sara, switch!kokomi (because they can never let the other win)]

prompt by @/lovelynim

me and my monster gf rival under the sea...

Sara floundered, as her garments and feathers floated around her, feeling ridiculous with her cheeks swollen with air and her eyes squeezed shut. She’d opened her eyes once underwater and did not wish to make the same mistake, even as Kokomi’s muffled voice came through the pressure, telling her, “You can relax now.”

Her hands rose first, and Sara found Kokomi’s through the wall of… whatever mystical airtight barrier Kokomi had crafted. Following, her knees gently hit the surface of the space. She opened her eyes last, and, through her mask, met Kokomi’s amused periwinkle.

“Uneasy?” Her slit pupils glimmered.

“No.” Sara retreated. “I’m… adapting.” This is nothing like meditation.

Kokomi smiled. Her round, rosy face hardened into horns and thick crusts of scales along her jaw. Sara glanced at their hands, her own red and taloned, Kokomi’s touched with a glowing blue of Hydro. “What do you say, Sara?” She swam forward and gestured to the dark blue vastness surrounding. Kokomi didn’t even need a bubble of her own — vishap gills or something. Unfair. Sara leaned against the surface to glare at her.

Floating forth, Kokomi tapped her nose to the tengu’s, then swam away coyly when Sara surged backward, her mask and herself red-faced. Kokomi flipped in a circle, disappearing and reappearing in the darkness.

Sara, still warm, rolled her eyes at this game. When she huffed, a bubble came out.

Her eyes followed it, then looked at Kokomi inquisitively. Her answer was a round of giggles, which echoed, bold, as though in a hollow cavern. “Oops.”

Sara flinched when she found Kokomi’s scaly arm had materialized by her side, having taken advantage of her surprise to quite literally invade Sara’s personal bubble. Kokomi advanced with the rest of her upper half after and caged Sara in with her arms. Stiff, she and her feathers withdrew as clawed fingers ghosted against her sides.

A childhood of training to cover her weaknesses, yet this priestess, whose eyes made her gold ones feel like a fire unprotected, unsheathed, saw every flinch and stutter. Her clutches closed around Sara, fishing a hitch of breath from her.

“A crack in the armor, crow?” Kokomi wormed inside that armor, and Sara folded into her core with a muffled snicker. She grabbed Kokomi’s wrists, and her nose gathered sweat under the mask.

She inhaled. “If you make an enemy of me…” Exhale. A bubble. “You will be struck down.”

Kokomi slid forward. “Au contraire,” she lilted, their thighs pressed together, “I’m only bringing us closer.”

Sara threw herself against the wall of the bubble at the fluttering along her hips, propelling it back through the water. She laughed through gritted teeth, fought and kicked until she had to open her mouth, and she sounded higher and more animated than she’d ever heard herself. “Hrhrhrgh–! YouhuhuHAha!” Each laugh released an army of bubbles that only made her feel silly.

Tittering, Kokomi squeezed her. “Your laughter is electrifying, crow. Almost celestial. It truly is like in the legends.”

“GRhraHA you IHihimp…” Sara yanked her head back when Kokomi curiously explored the feathers that grew from her ears. This new rain of attacks, the petting and preening, was softer but far more enfeebling, a war of attrition. Hoots and girlish yells burst from her throat, and heat suffused her cheeks.

Faced with defeat, Sara retaliated, seeking clawholds on Kokomi’s midriff. She found softness amidst the rough scales and dug in, pleased when Kokomi squealed and scrabbled to get away.

“Eekehehee! Naha– nohohot theheree!” Her giggles were high and mildly indignant, but Sara didn’t miss the sleepy and sweet quality, more like bubbles than anything that had come from Sara’s mouth.

And now that she could see, she realized, at some point, the bubble had popped, yet magically she could still breathe. Such explained why whenever she spoke, clusters of bubbles escaped to the surface.

“Surrender then, bathysmal vishap. I’ll uncover your fatal attraction soon,” Sara quipped, to buy time. It was obvious that Kokomi was more eased, than someone as serious as herself, with… plays like this, which also meant she was prepared to turn the field around. Sara must be ready.

Sure enough, as Sara kneaded up along Kokomi’s ribs, Kokomi had a counterplan at her disposal, and Sara reaped the consequences in a scratchy throat and achy lungs, but also an overflowing feeling in her chest.

Led underwater by this woman. Creature? Temptress. Sara should regret this more, yet…

If this meeting of monsters were meant to be, how could she resist the Shogun’s will?

𓂃 ོ𓂃 𓂃 ོ𓂃 𓂃 ོ𓂃

science fact: you can blow a bubble inside a bubble 🫧

[sitting-on-me-bum]

Hassanain Qambari and Jayden Dickson, rodent optic nerve head showing astrocytes (yellow), contractile proteins (red), and retinal vasculature (green). 

2023 Nikon Small World Photomicrography Competition

[cinematicnomad]

I googled We Keep the Dead Close a little and was intrigued! Can you tell me what you liked about it?

oh yey!! i'm always happy to rave about a book i've enjoyed, so i can totally share my thoughts with you :)

we keep the dead close: a murder at harvard and a half century of silence is less a standard true crime book, and more half memoir and half a chronicling of the author's meticulous research process. as an undergrad at harvard, becky cooper, heard repeated tellings of a near mythic campus legend: of a nameless female grad student who had an affair with a tenured archaeology professor in the '60s who murdered her in a ritualistic manner and got away with it thanks to the omnipotent powers-that-be at harvard and the case remained unsolved ever after.

the story stayed with cooper until she felt compelled to learn all that she could over the course of the next decade. to untangle the truth from the cautionary tales that were whispered in the hallowed hallways of harvard. the very beginning of this story starts with the uncovering of a name: jane britton, who was so much more than the victim she became in the final moments of her life. and then it unfurls from there: not just to the facts surrounding the murder, but also the intimate details that make up a life, both loved and lost, and the surrounding culture that could allow this silence to perpetuate for decades while recognizing the power structures that still thrive in today's world.

this book is an exhaustive record of cooper's research efforts—the archives she dug through, the events she snuck into, the websites she trawled, the doors she knocked on, the people who would and wouldn't talk to her, the jobs she accepted and turned down to help her make the time to tell this story—but also an examination of her own biases and motives. how we affect the stories that are told and how we tell them, and also the ways in which we, explicitly or not, try to force facts to fit into familiar narrative story beats. it's also concerned with the power structures in the world of academia, specifically at harvard, that so often protect powerful men at the expense of vulnerable women, no matter how talented and promising and innocent, all in the name of reputation and tradition.

potential suspects rise and fall away like waves crashing on a shore as cooper and those who loved jane try to make sense of the violence that ended her life so young, but this is not a book that is confined to the whodunit nature of most true crime tales. rather, cooper is more compelled to tell jane's story in a way that both honors jane and is honest about her.

if you like non-fiction, have ever enjoyed true crime, and have some time to devote yourself to a 400+ page book, i highly recommend we keep the dead close. the case was solved in 2018 while cooper was still writing the story (though perhaps some answers bring forth only more questions), but i recommend against googling the case beforehand and instead letting the experience wash over you.

[hindahoney]

The only people who benefit when black people and jews are divided are white supremacists

[everybody-hit-the-pyro-cue]

specialized education and gifted children programs are so fucked up I see the purpose but the execution and expectations are genuinely horrific I've yet to meet a single one of us that's doing okay besides from those who just reached their breaking point and chose to stop caring