#paid media buying

[dossiermediasblog]

Cross Platform Marketing Dallas - Dossier Media

Cross-platform marketing is a strategic approach that involves promoting a brand or product across multiple channels and platforms to ensure a cohesive and consistent message reaches a broader audience. In a dynamic and diverse market like Dallas, implementing an effective cross-platform marketing strategy is essential for businesses aiming to maximize their reach and impact.

Understanding Cross-Platform Marketing

At its core, cross-platform marketing recognizes that consumers interact with various media channels throughout their daily lives, including social media, search engines, mobile apps, websites, and traditional media. By delivering a unified message across these platforms, businesses can reinforce brand recognition, engage with different audience segments, and guide potential customers through the sales funnel more effectively.

The Importance of Cross-Platform Marketing in Dallas

Dallas is a vibrant city with a diverse population and a thriving business environment. To stand out in this competitive market, businesses must engage with their target audience across multiple touchpoints. A well-executed cross-platform marketing strategy ensures that a brand remains visible and relevant, regardless of where or how consumers choose to engage.

Key Components of an Effective Cross-Platform Marketing Strategy

Consistent Branding and Messaging: Maintaining a consistent brand image and message across all platforms is crucial. This consistency builds trust and ensures that consumers receive the same core message, whether they encounter the brand on social media, a website, or a billboard.

Platform-Specific Content: While the overarching message should remain consistent, it's important to tailor content to fit the unique characteristics and audience expectations of each platform. For instance, engaging visuals and short videos may perform well on Instagram, while detailed articles and professional updates are more suitable for LinkedIn.

Integrated Marketing Channels: Utilizing a mix of marketing channels, such as social media, email marketing, content marketing, SEO, and paid advertising, ensures a wider reach. Integrating these channels allows for a seamless customer journey, where each platform complements and reinforces the others.

Data-Driven Decision Making: Monitoring and analyzing performance metrics across all platforms provide insights into what strategies are working and where adjustments are needed. This data-driven approach enables businesses to optimize their marketing efforts for better results.

Implementing Cross-Platform Marketing in Dallas

To effectively implement a cross-platform marketing strategy in Dallas, businesses can consider the following steps:

Identify Target Audience Segments: Understand the demographics, preferences, and behaviors of your target audience in Dallas. This knowledge will inform which platforms are most effective for reaching different segments.

Leverage Local SEO: Optimize your online presence for local search terms to ensure that Dallas-based consumers can easily find your business. This includes claiming and updating your Google My Business listing, using location-specific keywords, and encouraging customer reviews.

Engage with the Community: Participate in local events, sponsor community activities, and collaborate with other local businesses. These efforts can be promoted across your marketing platforms to demonstrate your commitment to the Dallas community.

Utilize Paid Advertising: Invest in targeted advertising campaigns on platforms popular among your Dallas audience. For example, Facebook and Instagram ads can be geo-targeted to reach users in specific Dallas neighborhoods.

Monitor and Adjust Strategies: Regularly assess the performance of your marketing campaigns across all platforms. Use analytics tools to track engagement, conversion rates, and other key metrics, and be prepared to adjust your strategies based on the data.

Conclusion

In the bustling and competitive market of Dallas, cross-platform marketing is not just an option but a necessity for businesses aiming to maximize their reach and impact. By maintaining consistent branding, tailoring content to specific platforms, integrating various marketing channels, and making data-driven decisions, businesses can effectively engage with their target audience across multiple touchpoints. Partnering with local marketing agencies can further enhance these efforts, providing specialized expertise and a deep understanding of the Dallas market.

[sunflowerinthekitchen]

artists stop locking tracks under severely limited US centric physical releases challenge

[pathologising]

my marketing hot take is that you don't really need lots of paid advertising tbh the power of organic social media growth is everything if done correctly but that's just my opinion so

[trexalicious]

Why don't you ask them Phil? You have the platform...

[13eyond13]

the funniest thing about having to report fraud on my credit card today was the girl on the phone listing all my transactions to me to see if i recognized them and literally 100% of them were all media purchases liiiiike wow I really have 1 hobby and 1 hobby only don't I

[badolmen]

“The only time it’s okay to pirate is when something isn’t available to buy. Otherwise it’s wrong and bad.” Babe how are you going to watch something when it becomes unavailable if people weren’t pirating it before it became unavailable.

[tariah23]

“Piracy is still good too” Anyway, we are not paying for anime in 2024, fellas 🗣️.

[reorientingtothexdaylight]

.

[andshewasamovie]

I'm so FUCKING angry

[ladyelainehilfur]

Goodnight to everyone but the people who profit off uncompensated, voluntary fan labor, not mentioning the CEO of Fandom by name or anything

[polyamoryprincess]

I truly do understand the fear people have regarding people doing “fanfiction commissions” and making money off fanfics after the Anne Rice debacle, but we don’t have to act like it’s an inherent moral failing and like you’re a Fake Fan tainting fan spaces if you want to be paid for your work the same way fan artists do.

Anne Rice is a dick head for what she did and should be treated as such, treating the fear she’s wrought as some holy thing is fucking weird.

[dossiermediasblog]

Paid Media Planning | Dossier Media

At Dossier Media, integrated paid media planning is our specialty. With decades of experience and a team of integrated paid media experts at the helm, we understand each aspect of paid media and its place in a successful marketing strategy. https://dossier-media.com/media-strategy/

[sheathandshear]

Every time a post/tweet/what have you circulates based on a blatantly paranoid reading of someone's contextless online advice-seeking, I think of how one time, being extremely anxious about moving in with my partner (despite her telling me not to worry so much about it), I posted on a cooking group to the effect of "hey my partner has celiac but I really like pasta and glutinous bread, any tips for sharing a kitchen?" and immediately got a barrage of "WHY DO YOU WANT TO KILL YOUR PARTNER OP???" and "uhhhhhhhhhhhh food allergies/intolerances are *really dangerous*, what the fuck is this bullshit, I am so tired of ableds acting like dietary disabilities are no big deal, you need to think long and hard about why your comfort is more important than her safety and what that says about your priorities in your relationship" with two people being like, "congratulations OP! use color-coded gluten and GF sponges, buy doubles of spreadable condiments, and consider dedicated gluten pans and counter area" and gee whiz. guess which kind of response was more helpful in producing the outcome we all wanted

[luulapants]

25 ways to be a little more punk in 2025

Cut fast fashion - buy used, learn to mend and/or make your own clothes, buy fewer clothes less often so you can save up for ethically made quality

Cancel subscriptions - relearn how to pirate media, spend $10/month buying a digital album from a small artist instead of on Spotify, stream on free services since the paid ones make you watch ads anyway

Green your community - there's lots of ways to do this, like seedbombing or joining a community garden or organizing neighborhood trash pickups

Be kind - stop to give directions, check on stopped cars, smile at kids, let people cut you in line, offer to get stuff off the high shelf, hold the door, ask people if they're okay

Intervene - learn bystander intervention techniques and be prepared to use them, even if it feels awkward

Get closer to your food - grow it yourself, can and preserve it, buy from a farmstand, learn where it's from, go fishing, make it from scratch, learn a new ingredient

Use opensource software - try LibreOffice, try Reaper, learn Linux, use a free Photoshop clone. The next time an app tries to force you to pay, look to see if there's an opensource alternative

Make less trash - start a compost, be mindful of packaging, find another use for that plastic, make it a challenge for yourself!

Get involved in local politics - show up at meetings for city council, the zoning commission, the park district, school boards; fight the NIMBYs that always show up and force them to focus on the things impacting the most vulnerable folks in your community

DIY > fashion - shake off the obsession with pristine presentation that you've been taught! Cut your own hair, use homemade cosmetics, exchange mani/pedis with friends, make your own jewelry, duct tape those broken headphones!

Ditch Google - Chromium browsers (which is almost all of them) are now bloated spyware, and Google search sucks now, so why not finally make the jump to Firefox and another search like DuckDuckGo? Or put the Wikipedia app on your phone and look things up there?

Forage - learn about local edible plants and how to safely and sustainably harvest them or go find fruit trees and such accessible to the public.

Volunteer - every week tutoring at the library or once a month at the humane society or twice a year serving food at the soup kitchen, you can find something that matches your availability

Help your neighbors - which means you have to meet them first and find out how you can help (including your unhoused neighbors), like elderly or disabled folks that might need help with yardwork or who that escape artist dog belongs to or whether the police have been hassling people sleeping rough

Fix stuff - the next time something breaks (a small appliance, an electronic, a piece of furniture, etc.), see if you can figure out what's wrong with it, if there are tutorials on fixing it, or if you can order a replacement part from the manufacturer instead of trashing the whole thing

Mix up your transit - find out what's walkable, try biking instead of driving, try public transit and complain to the city if it sucks, take a train instead of a plane, start a carpool at work

Engage in the arts - go see a local play, check out an art gallery or a small museum, buy art from the farmer's market

Go to the library - to check out a book or a movie or a CD, to use the computers or the printer, to find out if they have other weird rentals like a seed library or luggage, to use meeting space, to file your taxes, to take a class, to ask question

Listen local - see what's happening at local music venues or other events where local musicians will be performing, stop for buskers, find a favorite artist, and support them

Buy local - it's less convenient than online shopping or going to a big box store that sells everything, but try buying what you can from small local shops in your area

Become unmarketable - there are a lot of ways you can disrupt your online marketing surveillance, including buying less, using decoy emails, deleting or removing permissions from apps that spy on you, checking your privacy settings, not clicking advertising links, and...

Use cash - go to the bank and take out cash instead of using your credit card or e-payment for everything! It's better on small businesses and it's untraceable

Give what you can - as capitalism churns on, normal shmucks have less and less, so think about what you can give (time, money, skills, space, stuff) and how it will make the most impact

Talk about wages - with your coworkers, with your friends, while unionizing! Stop thinking about wages as a measure of your worth and talk about whether or not the bosses are paying fairly for the labor they receive

Think about wealthflow - there are a thousand little mechanisms that corporations and billionaires use to capture wealth from the lower class: fees for transactions, interest, vendor platforms, subscriptions, and more. Start thinking about where your money goes, how and where it's getting captured and removed from our class, and where you have the ability to cut off the flow and pass cash directly to your fellow working class people

[theabstruseone]

I slept in and just woke up, so here's what I've been able to figure out while sipping coffee:

Twitter has officially rebranded to X just a day or two after the move was announced.

The official branding is that a tweet is now called "an X", for which there are too many jokes to make.

The official account is still @twitter because someone else owns @X and they didn't reclaim the username first.

The logo is 𝕏 which is the Unicode character Unicode U+1D54F so the logo cannot be copyrighted and it is highly likely that it cannot be protected as a trademark.

Outside the visual logo, the trademark for the use of the name "X" in social media is held by Meta/Facebook, while the trademark for "X" in finance/commerce is owned by Microsoft.

The rebranding has been stopped in Japan as the term "X Japan" is trademarked by the band X JAPAN.

Elon had workers taking down the "Twitter" name from the side of the building. He did not have any permits to do this. The building owner called the cops who stopped the crew midway through so the sign just says "er".

He still plans to call his streaming and media hosting branch of the company as "Xvideo". Nobody tell him.

This man wants you to give him control over all of your financial information.

Edit to add further developments:

Yes, this is all real. Check the notes and people have pictures. I understand the skepticism because it feels like a joke, but to the best of my knowledge, everything in the above is accurate.

Microsoft also owns the trademark on X for chatting and gaming because, y'know, X-box.

The logo came from a random podcaster who tweeted it at Musk.

The act of sending a tweet is now known as "Xeet". They even added a guide for how to Xeet.

The branding change is inconsistent. Some icons have changed, some have not, and the words "tweet" and "Twitter" are still all over the place on the site.

TweetDeck is currently unaffected and I hope it's because they forgot that it exists again. The complete negligence toward that tool and just leaving it the hell alone is the only thing that makes the site usable (and some of us are stuck on there for work).

This is likely because Musk was forced out of PayPal due to a failed credit line project and because he wanted to rename the site to "X-Paypal" and eventually just to "X".

This became a big deal behind the scenes as Musk paid over $1 million for the domain X.com and wanted to rebrand the company that already had the brand awareness people were using it as a verb to "pay online" (as in "I'll paypal you the money")

X.com is not currently owned by Musk. It is held by a domain registrar (I believe GoDaddy but I'm not entirely sure). Meaning as long as he's hung onto this idea of making X Corp a thing, he couldn't be arsed to pay the $15/year domain renewal.

Bloomberg estimates the rebranding wiped between $4 to $20 billion from the valuation of Twitter due to the loss of brand awareness.

The company was already worth less than half of the $44 billion Musk paid for it in the first place, meaning this may end up a worse deal than when Yahoo bought Tumblr.

One estimation (though this is with a grain of salt) said that Twitter is three months from defaulting on its loans taken out to buy the site. Those loans were secured with Tesla stock. Meaning the bank will seize that stock and, since it won't be enough to pay the debt (since it's worth around 50-75% of what it was at the time of the loan), they can start seizing personal assets of Elon Musk including the Twitter company itself and his interest in SpaceX.

Sesame Street's official accounts mocked the rebranding.

[scarysanctuary]

i just found a Spanish movie that i really want to watch and i found it available on Tubi, and i figured since its a little movie with only 45 ratings on IMDB, there's no way they will have English subtitles, but they do! Tubi is the best man, i wont ever stop sucking their dicks