#paid media buying

[dossiermediasblog]

Paid Media Planning | Dossier Media

At Dossier Media, integrated paid media planning is our specialty. With decades of experience and a team of integrated paid media experts at the helm, we understand each aspect of paid media and its place in a successful marketing strategy. https://dossier-media.com/media-strategy/

[sunflowerinthekitchen]

artists stop locking tracks under severely limited US centric physical releases challenge

[pathologising]

my marketing hot take is that you don't really need lots of paid advertising tbh the power of organic social media growth is everything if done correctly but that's just my opinion so

[trexalicious]

Why don't you ask them Phil? You have the platform...

[13eyond13]

the funniest thing about having to report fraud on my credit card today was the girl on the phone listing all my transactions to me to see if i recognized them and literally 100% of them were all media purchases liiiiike wow I really have 1 hobby and 1 hobby only don't I

[badolmen]

“The only time it’s okay to pirate is when something isn’t available to buy. Otherwise it’s wrong and bad.” Babe how are you going to watch something when it becomes unavailable if people weren’t pirating it before it became unavailable.

[tariah23]

“Piracy is still good too” Anyway, we are not paying for anime in 2024, fellas 🗣️.

[reorientingtothexdaylight]

.

[andshewasamovie]

I'm so FUCKING angry

[ladyelainehilfur]

Goodnight to everyone but the people who profit off uncompensated, voluntary fan labor, not mentioning the CEO of Fandom by name or anything

[dossiermediasblog]

Maximizing Reach and Impact: A Comprehensive Guide to Paid Media Planning with Dossier Media

In today's digital age, the success of any marketing campaign hinges on strategic planning and execution across various platforms. Among these, paid media stands out as a potent tool for businesses aiming to amplify their reach, engage target audiences, and drive conversions. However, navigating the complexities of paid media requires finesse and expertise. This is where Dossier Media emerges as your trusted partner, offering tailored solutions and unrivaled insights to optimize your paid media endeavors.

Understanding Paid Media Planning

Paid media encompasses a spectrum of channels and formats, including display ads, social media promotions, search engine marketing (SEM), sponsored content, and more. Effective planning involves meticulous research, audience segmentation, budget allocation, and campaign optimization to ensure maximum ROI.

The Dossier Media Advantage

Dossier Media, with its seasoned professionals and cutting-edge technologies, brings a holistic approach to paid media planning, tailored to meet your specific objectives. Here's how we elevate your campaigns:

Strategic Insights: Our experts delve deep into your brand identity, target demographics, and market trends to craft data-driven strategies that resonate with your audience.

Channel Optimization: Leveraging our extensive network and industry partnerships, we identify the most impactful channels for your campaign, whether it's social media platforms, display networks, or search engines.

Creative Excellence: Compelling ad creatives are the cornerstone of effective paid media campaigns. Dossier Media's creative team conceptualizes captivating visuals and copy that capture attention and drive engagement.

Audience Targeting: Precision targeting is key to reaching the right audience at the right time. Through advanced audience segmentation and persona analysis, we ensure your ads are served to those most likely to convert.

Continuous Monitoring and Optimization: The digital landscape is dynamic, requiring constant monitoring and optimization. Dossier Media employs advanced analytics and real-time tracking to fine-tune your campaigns for optimal performance.

Transparent Reporting: Accountability and transparency are paramount in our approach. You'll receive detailed reports and insights, allowing you to track progress, measure ROI, and make informed decisions.

Our Process

Discovery: We start by understanding your business objectives, target audience, and competitive landscape.

Strategy Development: Based on insights gleaned during the discovery phase, we develop a comprehensive paid media strategy tailored to your goals.

Execution: Our team executes the strategy with precision, deploying ads across chosen channels and continuously optimizing for performance.

Analysis and Iteration: Post-campaign analysis provides valuable insights for future optimization, ensuring ongoing success and growth.

Conclusion

In the fast-paced world of digital marketing, harnessing the power of paid media is essential for staying ahead of the competition. With Dossier Media as your partner, you gain access to a wealth of expertise, innovative strategies, and unparalleled support to maximize your reach and impact. Let us guide you through the intricacies of paid media planning, propelling your brand towards sustained success in the digital realm.

[polyamoryprincess]

I truly do understand the fear people have regarding people doing “fanfiction commissions” and making money off fanfics after the Anne Rice debacle, but we don’t have to act like it’s an inherent moral failing and like you’re a Fake Fan tainting fan spaces if you want to be paid for your work the same way fan artists do.

Anne Rice is a dick head for what she did and should be treated as such, treating the fear she’s wrought as some holy thing is fucking weird.

[hauntedfalcon]

do you think people will ever understand that influencer behavior itself is the problem, and not whether or not a thing is actually sponsored

[sheathandshear]

Every time a post/tweet/what have you circulates based on a blatantly paranoid reading of someone's contextless online advice-seeking, I think of how one time, being extremely anxious about moving in with my partner (despite her telling me not to worry so much about it), I posted on a cooking group to the effect of "hey my partner has celiac but I really like pasta and glutinous bread, any tips for sharing a kitchen?" and immediately got a barrage of "WHY DO YOU WANT TO KILL YOUR PARTNER OP???" and "uhhhhhhhhhhhh food allergies/intolerances are *really dangerous*, what the fuck is this bullshit, I am so tired of ableds acting like dietary disabilities are no big deal, you need to think long and hard about why your comfort is more important than her safety and what that says about your priorities in your relationship" with two people being like, "congratulations OP! use color-coded gluten and GF sponges, buy doubles of spreadable condiments, and consider dedicated gluten pans and counter area" and gee whiz. guess which kind of response was more helpful in producing the outcome we all wanted

[theabstruseone]

I slept in and just woke up, so here's what I've been able to figure out while sipping coffee:

Twitter has officially rebranded to X just a day or two after the move was announced.

The official branding is that a tweet is now called "an X", for which there are too many jokes to make.

The official account is still @twitter because someone else owns @X and they didn't reclaim the username first.

The logo is 𝕏 which is the Unicode character Unicode U+1D54F so the logo cannot be copyrighted and it is highly likely that it cannot be protected as a trademark.

Outside the visual logo, the trademark for the use of the name "X" in social media is held by Meta/Facebook, while the trademark for "X" in finance/commerce is owned by Microsoft.

The rebranding has been stopped in Japan as the term "X Japan" is trademarked by the band X JAPAN.

Elon had workers taking down the "Twitter" name from the side of the building. He did not have any permits to do this. The building owner called the cops who stopped the crew midway through so the sign just says "er".

He still plans to call his streaming and media hosting branch of the company as "Xvideo". Nobody tell him.

This man wants you to give him control over all of your financial information.

Edit to add further developments:

Yes, this is all real. Check the notes and people have pictures. I understand the skepticism because it feels like a joke, but to the best of my knowledge, everything in the above is accurate.

Microsoft also owns the trademark on X for chatting and gaming because, y'know, X-box.

The logo came from a random podcaster who tweeted it at Musk.

The act of sending a tweet is now known as "Xeet". They even added a guide for how to Xeet.

The branding change is inconsistent. Some icons have changed, some have not, and the words "tweet" and "Twitter" are still all over the place on the site.

TweetDeck is currently unaffected and I hope it's because they forgot that it exists again. The complete negligence toward that tool and just leaving it the hell alone is the only thing that makes the site usable (and some of us are stuck on there for work).

This is likely because Musk was forced out of PayPal due to a failed credit line project and because he wanted to rename the site to "X-Paypal" and eventually just to "X".

This became a big deal behind the scenes as Musk paid over $1 million for the domain X.com and wanted to rebrand the company that already had the brand awareness people were using it as a verb to "pay online" (as in "I'll paypal you the money")

X.com is not currently owned by Musk. It is held by a domain registrar (I believe GoDaddy but I'm not entirely sure). Meaning as long as he's hung onto this idea of making X Corp a thing, he couldn't be arsed to pay the $15/year domain renewal.

Bloomberg estimates the rebranding wiped between $4 to $20 billion from the valuation of Twitter due to the loss of brand awareness.

The company was already worth less than half of the $44 billion Musk paid for it in the first place, meaning this may end up a worse deal than when Yahoo bought Tumblr.

One estimation (though this is with a grain of salt) said that Twitter is three months from defaulting on its loans taken out to buy the site. Those loans were secured with Tesla stock. Meaning the bank will seize that stock and, since it won't be enough to pay the debt (since it's worth around 50-75% of what it was at the time of the loan), they can start seizing personal assets of Elon Musk including the Twitter company itself and his interest in SpaceX.

Sesame Street's official accounts mocked the rebranding.