Born on this day: British artist Joseph Henry Lynch (28 October 1911 – 16 January 1989), far better known simply as “J H Lynch”. When it comes to kitsch mid-twentieth century art, his only rivals are Vladimir Tretchikoff and of course the Keanes. No home is complete without a framed print of Lynch’s mass-produced idealized portraits of bouffant-haired, false-eyelashed temptresses like Tina, Woodland Goddess, Water Nymph or Autumn Leaves (pictured). If you go to a vintage furniture flea market and there are NO J H Lynch prints on offer, walk out immediately!
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7.1 The Aura
Walter Benjamin’s (2008) theory of the Aura describes a cheapening/lessening of the inherent value and specialness of a work of art once it is mechanically reproduced. He considers the Aura of a piece to be its quality of originality in its place in history, culture, and time, as well as the exact physicality of a work. Once a piece is reproduced, it loses aspects of its Aura, whether that be its place in culture/history, or the nature of its physicality (for example, turning an oil painting into a print in reproduction); this negatively affects the way audiences view and interact with a work.
I can see some truth to Benjamin’s theory when considering merchandise for artworks such as socks, t shirts, or ties with images of famous works on them. There is a distinct separation and difference after witnessing a work of art in that manner. I am not against this kind of reproduction, but can see where Benjamin is coming from when facing this specific example. However, I don’t believe Benjamin’s theory holds much truth when comparing it to contemporary art that was specifically designed for commodities. I think reproductions of Warhol’s work for example do not lose their Aura due to the original works being created with such commercialized care and intent. How can we claim that type of art loses an Aura during reproduction when the authenticity of that work is inherent to its commercial nature?
I found two articles defending mass produced art as authentic art. They both exemplify easily mass produced works such as photographs and prints, and support these works as art through their aesthetic nature. Vassilev (2023) argues that changing society creates allowances for mass art to function as more historic art forms used to. Chapman (2003) emphasizes the artistry of such works despite their mass reproducible nature.
References
Benjamin, W. (2008). The work of art in the age of its technological reproducibility, second version. In M. W. Jennings, B. Doherty, & T. Y. Levin (Eds.), The Work of Art in the Age of Its Technological Reproducibility, and Other Writings on Media (E. Jephcott, R. Livingstone, H. Eiland, et al., Trans.). The Belknap Press of Harvard University Press.
Chapman, L. H. (2003). Studies of the Mass Arts. Studies in Art Education, 44(3), 230–245. https://doi.org/10.1080/00393541.2003.11651741
Vassilev, K. (2023). The Aura of the Object and the Work of Art: A Critical Analysis of Walter Benjamin’s Theory in the Context of Contemporary Art and Culture. Arts 12, no. 2: 59. https://doi.org/10.3390/arts12020059
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FINAL 3 DAYS TO PRE-ORDER YOUR CHILCHUCKS!!!
>>> Pre-Order stickers of your favourite girl dad union rep now!!
Pre-Orders close on June 1st, and I'll be ordering stickers on June 3rd, to hopefully ship out in early July.
This will be the ONLY RUN of these stickers, as I don't like to reprint fan-art :,) So get them now if you want them!!
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If there is anything I have ever made I would defend as high art, it's Centaurbie. Genuinely. Any work that instills such deep reactions from people has to be.
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