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yukiire · 1 year ago
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obey me! the boys are enjoying the summer festival!! It's another one of my favourite costume design that I really wanted to draw!!
(the sticker was the side project, but wanting to draw the yukata design has always been something i super wanted to do FDSFDS) makes me wonder if Nightbringer would ever bring the old designs back... or at least update the OG game- many food for thought!
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burningshellenberger · 3 days ago
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goodbuttaken · 5 months ago
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baví mě, jak mají supermarkety (ano, ta nejpovrchnější, slizce konzumeristická ohavnost) ... duši.
postavte normu literally kdekoli. i když bude mít kvalitní německý zboží za pár šlupek (což normy mají), pojede tam jedna pokladna. zároveň u té pokladny bude pokladní, která vůbec nevypadá jako pokladní, ale spíš jako náhodná studentka prváku nejbližší vš, na niž zrovna vyrotovala řada [tohle neplatí o *každé* normě, ale o spoustě norem ano; jsem expert]. zároveň, ačkoli tam celá léta víceméně nikdo nechodí a prodává s minimální marží, tu normu nějak magicky nezavřou (což je moc dobře). jednu dobu ony prázdné obchody financovaly dokonce securiťáky.
penny market má zase schopnost dostat dvakrát (až osmnáctkrát) víc lidí, než je její kapacita, do malý prodejny. zároveň přitahuje lidi, kteří to prostě neumí se samoobslužnýma pokladnama. literally dva dny po sobě mě osud zával do penny v praze u arbesa. den 1: fronta u pokladny minimální, přesto samokladny obsypané lidmi, a to ještě s *fakt velkými* nákupy. den 2, mnohem obvyklejší obrázek: jako král obcházím frontu na banány. udělám píp píp a jdu pryč. vedle mě přesto i při markování jedna volná, funkční samokladna.
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maximino-a · 2 years ago
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(( i am this close to replying to my boss with "dude i cant physically get out of bed. do you think i can come into work???"))
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channeltechnologies · 21 days ago
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Mastering Content Marketing Tactics for B2B Companies: A Strategic Approach
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In the B2B landscape, content marketing is no longer just a buzzword—it’s a business necessity. Unlike traditional advertising, content marketing allows companies to build meaningful relationships, establish authority, and drive growth in a more nuanced way. But for B2B companies, the approach requires a thoughtful, strategic perspective that resonates with decision-makers across industries.
So, how can you master content marketing and use it to accelerate your B2B success? Let’s dive into the key tactics that will set your brand apart.
1. Understand Your Audience on a Deeper Level
While all businesses need to know their audience, B2B companies deal with a more complex decision-making process. Your content must address multiple layers of stakeholders, from technical experts to senior executives.
Identify Key Decision-Makers: Who influences the purchasing decisions? Understand the roles and responsibilities of those in the decision-making chain—C-suite, procurement officers, managers, and other influencers.
Pain Points and Solutions: B2B buyers aren’t just looking for products or services—they’re seeking solutions to real challenges. Your content should address their pain points directly and demonstrate how your offering solves their specific problems.
By understanding your audience’s needs and speaking their language, your content becomes more than just marketing—it’s a resource.
2. Develop a Content Strategy Aligned with the Buyer’s Journey
In B2B, the sales cycle is longer and more complex, with multiple touchpoints along the buyer’s journey. Your content should guide prospects from the awareness stage to consideration and finally to decision.
Top-of-Funnel (Awareness): Focus on educational content, such as industry insights, blog posts, and thought leadership pieces. The goal is to inform and build trust.
Middle-of-Funnel (Consideration): Offer more in-depth resources like whitepapers, case studies, and webinars that showcase your solutions in action.
Bottom-of-Funnel (Decision): Here, you’ll want to present product demos, pricing information, and testimonials that help drive the final decision.
A well-structured content funnel ensures your audience finds value at every stage of their journey, increasing the chances of conversion.
3. Focus on Authority and Trustworthiness
B2B buyers are risk-averse by nature. They want to ensure that they’re partnering with a company that understands the intricacies of their industry. Establishing authority through your content is crucial in gaining their trust.
Thought Leadership: Share expert opinions on industry trends and emerging technologies. B2B buyers value insights that help them stay ahead in their own industries.
Case Studies and Testimonials: Real-world success stories are one of the most powerful forms of content for B2B. Highlight how you’ve helped other businesses overcome challenges and achieve results.
Industry Research: Invest in data-driven reports, surveys, or studies that provide valuable information to your audience. By sharing exclusive insights, you position your company as a knowledgeable leader in the field.
4. Optimize Content for Niche Audiences
In B2B marketing, the one-size-fits-all approach doesn’t work. Content must be highly relevant and tailored to specific industries, company sizes, or even individual roles within a business.
Segment Your Content: Create different versions of your content that speak directly to your various audience segments. A CEO and an IT director may both influence a decision, but they will have different concerns and priorities.
Use Account-Based Marketing (ABM): ABM allows you to craft highly personalized content for high-value accounts. This can be especially effective for enterprise-level B2B sales, where tailored messaging and solutions can make a significant impact.
Tailored content helps position your brand as not only knowledgeable but also genuinely invested in solving each audience's unique challenges.
5. Embrace Multi-Channel Distribution
Creating great content is only half the battle. The other half is making sure it gets in front of the right people. B2B decision-makers consume content across various channels, and your distribution strategy should reflect that.
LinkedIn as a Powerhouse: LinkedIn remains one of the most effective platforms for B2B marketing. Share articles, post thought leadership content, and engage with industry discussions to grow your network and influence.
Email Marketing: Deliver personalized content directly to key decision-makers’ inboxes. Use newsletters to keep them updated on industry trends, and offer gated content like whitepapers or reports to generate leads.
Webinars and Podcasts: These formats allow for deeper engagement. Invite industry experts or leaders within your company to share insights and answer live questions.
By leveraging a multi-channel approach, you increase your content’s visibility and ensure it reaches all relevant stakeholders.
6. Leverage SEO to Attract Organic Traffic
SEO (Search Engine Optimization) is essential for driving organic traffic to your website, but in B2B marketing, the focus should be on optimizing for highly targeted, niche search terms.
Long-Tail Keywords: Unlike B2C, where broad keywords might work, B2B buyers often search for very specific terms. Optimize your content for these long-tail keywords that reflect detailed queries related to your product or service.
SEO for Thought Leadership: Publish SEO-friendly articles that not only rank well but also offer in-depth insights. Google’s algorithm rewards valuable, relevant content, and so will your readers.
Optimizing for search helps your brand stay top of mind when businesses are actively seeking solutions.
7. Data-Driven Decisions for Continuous Improvement
One of the benefits of digital content marketing is the ability to measure performance in real-time. Use analytics to monitor the success of your campaigns and adjust your strategies accordingly.
Measure Key Metrics: Track KPIs like website traffic, content engagement, lead generation, and conversions. Tools like Google Analytics, HubSpot, or SEMrush can provide valuable insights.
A/B Testing: Experiment with different content formats, headlines, and distribution channels to see what resonates best with your audience.
B2B content marketing is not a one-and-done effort—it requires continuous optimization to achieve the best results.
Conclusion: Positioning Your Brand for Success
Mastering content marketing in the B2B space is about delivering value, building trust, and fostering long-term relationships. By understanding your audience deeply, tailoring content to their needs, and maintaining a consistent multi-channel presence, your business can build authority and drive meaningful growth.
At Channel Technologies, we specialize in helping B2B companies like yours craft and execute impactful content marketing strategies. Let’s work together to create content that not only speaks to your audience but also delivers measurable results. Reach out today to learn more!
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cosmos-fudge · 1 month ago
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I hate ads I hate ads I hate ads I hate ads I hate ads I hate ads I hate ads I hate ads I hate ads
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fordcikmayedekparcamarketi · 2 months ago
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ohboy-art · 2 months ago
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This is my favorite thing I’ve made in a while
Get a pony print here at
ohboyart.bigcartel.com and get 20% off when you use OTTAWA20 at checkout
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chattytalksbyarnav · 3 months ago
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digiwarepost · 5 months ago
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Looking for a top digital marketing company in Hills Shire Council? Digiware provides complete digital solutions to improve the perception of your business. Our team of experts specializes in social media marketing, PPC, SEO,Google ads and other areas to make sure your company gets the most exposure and growth available online. Join teams with us .For more details visit : https://digiware.com.au/
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rigvedaadsagency · 5 months ago
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downbadtube · 6 months ago
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#streaming#twitchtips#twitchstreamingtips#twitch streamer#twitch#twitch affiliate#twitch partner#twitch streaming#twitch stuff#twitch guides#twitch essentials#twitch blogs#entertainment blogs#lol#fun#entertaining#learn#education#advice#tips#blogs#artists on tumblr#girlblogging#pinterest#girlblogger
Blaze
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suryanshparmar · 7 months ago
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SuryanshParmar | Digital marketing | service | online course
Digital marketing encompasses a vast array of strategies and techniques aimed at promoting products or services through online channels. From social media and search engine optimization (SEO) to email marketing and content creation, digital marketing leverages the power of the internet to reach and engage with target audiences in meaningful ways.
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digitalprashant · 7 months ago
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Why Digital Marketing is Important?
In today’s hyper-connected world, digital marketing has become the cornerstone of success for businesses of all sizes. Its importance lies in its unparalleled ability to reach and engage with target audiences in ways traditional marketing methods simply cannot match. Here are a few reasons why digital marketing is indispensable:
Global Reach:
With the internet breaking down geographical barriers, digital marketing allows businesses to reach a global audience instantly, opening up vast opportunities for growth and expansion.
Cost-Effectiveness:
Compared to traditional marketing channels like TV or print ads, digital marketing offers a much more cost-effective way to promote products and services. Businesses can achieve significant results with a fraction of the budget.
Targeted Advertising:
Digital marketing platforms provide sophisticated targeting options, allowing businesses to tailor their marketing efforts to specific demographics, interests, and behaviors. This precision targeting ensures that marketing messages resonate with the right audience, leading to higher conversion rates.
Measurable Results:
Unlike traditional marketing methods, digital marketing offers robust analytics and tracking tools that provide real-time insights into campaign performance. This data allows businesses to measure the effectiveness of their marketing efforts and make data-driven decisions to optimize their strategies for better results.
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fordcikmayedekparcamarketi · 2 months ago
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İstanbul Ford Çıkma Parça
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klizardtechnology1 · 8 months ago
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SEO Companies in Zirakpur
In the bustling city of Zirakpur, a number of companies offer SEO services to businesses looking to improve their online presence. These companies specialize in optimizing websites to rank higher on search engine results pages (SERPs), increasing organic traffic and increasing visibility.
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