#like I fucking dare you

[livinginsunnyhell]

Tommy is so gross like I cannot even. He really gives me the ick. Like the whole one night stand scene from bar to morning after felt so much like Tommy taking advantage of Buck. Even though it’s Buck that starts it.

[nullians]

Non-friendly reminder that if you introduce an algorithm to the dash most of your core user base will simply leave 👏👏👏👏👏

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[embraceyourdestiny]

to any americans who feel "paralyzed" and "dont know what to do" to help with gaza:

reading a fucking book. i beg of you.

in a time of knowledge suppression is it your duty to arm yourself with knowledge.

read about americas occupations in the middle east.

read about 9/11 from outside of america and see how they inflicted senseless harm and violence to countless amounts of people and have been suppressing your rights for the past 2 fucking decades.

read about any of the countless wars from the past 30 years. especially from a civilian's. and the victims and survivors' perspective. listen to the horror stories and do not plug your fucking ears as to what your country is doing.

and read about fucking gaza and palestine and keep up with what is happening no matter how "sad" or "uncountable" you might get.

dont look away from this.

you dont have the right to be comfortable during countless active genocides.

if you're knowledgeable, you're powerful, and our current state doesnt fucking want that.

you have the power to change things if you open your eyes and scream to the world.

wake the fuck up.

Edit: please check the reblogs there are readings and ways to help

[juney-blues]

when you're part of a group with structural power over another goup, you really do gotta just learn to say "i am not exempt from 'fuck 'em' when relevant" whenever someone expresses frustration with you or people like you.

[bizarrelittlemew]

Stede facing the crew after finding out about their (attempted) murder of Ed

[chaoticbuggybitchboy]

“If you dont like it, move” how fuckin dare you tell me to abandon my home because fascists. I love my home and I will make it better. I do not want to leave my home. I will not abandon it until it is very blatantly apparent to me that my options are to leave or to be killed and even then I’ll probably stay and do my damn best to fight back anyways. I don’t want to leave my home, this is a place I love full of people I love. Do not ever tell me to ‘simply’ leave it.

[sgtbradfords]

TIM BRADFORD AND LUCY CHEN in the 7x02 promo

[tubbytarchia]

maybe. I hope you guys never stop asking for ranchers

[erinwantstowrite]

everytime i get a Batcest shipper on my fyp i imagine getting a metal bat and beating them with it (⁠人⁠*⁠´⁠∀⁠｀⁠)⁠｡⁠*ﾟ⁠+ i hope you choke ♡⁠(⁠>⁠ ⁠ਊ⁠ ⁠<⁠)⁠♡ i hope you choke (⁠*⁠˘⁠︶⁠˘⁠*⁠)⁠.⁠｡⁠*⁠♡ i hope you choke! ♡⁠(⁠˃͈⁠ ⁠દ⁠ ⁠˂͈⁠ ⁠༶⁠ ⁠) i hope you choke!

[elsecrytt]

curse technique concept:

your technique can make anyone fall in love with you. it's not permanent, but the emotions are extremely real, and powerful, wearing off over time unless refreshed.

the technique is activated by eye contact.

you've also taken a binding vow - you cannot activate your technique at will, it's always on. this makes your technique much stronger than it should be.

so you run around with a blindfold, much like gojo, just to prevent making random people fall in love with you.

it's not so bad, really!

growing up, your parents would wear eyepatches - with only one eye making contact, the technique was half as effective!

except... if the effectiveness of the technique increases proportionally with the number of eyes... well...

[clownowo]

🤨

bonus:

[meangreennunseen]

You know how Leman Russ was at the start raised by female Great wolf right? So I was thinking maybe Fenrisian people had always assumed Leman Russ was born from that Great Wolf and after witnessing Emperor come and claim he is Father of Leman Russ...

You just know someone on Fenris had to assume Emperor had fucked that Great Wolf, thus Leman Russ was born. And that assumption had to become a legend.

[allpiesforourown]

"Op is Binghe" this "who gave Binghe a tumblr" that

NO!!!! I AM NOT LUO BINGHE!!!!

Luo Binghe is a BITCH baby masochist submissive omega looking ass. No game. No skill.

And I am the super cool troubled alcoholic that people consider dating to get back at their parents AND I know how to use lube at least. Unlike SOME dumbass shizun married

"Ohh I treat shizuns body with care" well thats your mistake binghe put me in the same room as shen yuan and I am violating him ways that cannot even be conceived . I should be married to shizun it'd so unfair

[dannydanoninoo]

So you mean to tell me that Disney writters decided it was very much okay to write

Heterosexual selfcest

Whatever the fuck this dependency shit was between an older authority figure and a subordinate

And now A FUCKING AI CARTTOON BEING IN LOVE WITH IT'S CREATOR

But they drew the line at a gay ship? One that has an AMAZING chemistry and a build up of friendship and trust where they would both die for each other?

LOKI WRITTERS WTF ARE YOU DOING DUDES?

[methoughtsphantom]

halfas are the found family trope foster child

they all adopt each other. it’s the reason Vlad wanted so badly to have Danny as his son and the reason Danny immediately went with sure you’re my cousin now with Dani. it’s a survival mechanism from being so very few of their species. Sooo, halfa!Jason except he sorta isn’t yet cause Jason’s core is extremely ruptured from the lack of ectoplasm involved in his forceful resurrection. So when Danny finds Jason in his catatonic state he can’t quite tell the dude’s been dead and remains some, just that the guy for some reason seems very friend-shaped. Danny doesn’t mind his friend is braindead, and is also a john doe, he gives familiar vibes and that’s apparently enough for Danny to constantly find himself in the hospital doing his engineering homework on the room with the guy, and talking for hours about the updates on the absolute clusterfuck of the city and how he was from a freaking ghost town and he can almost even draw comparisons. he blabbers about how he’s not homesick enough times to even corner himself to talk about a ghost lore many times and how he’s just finding himself a little more prone to violence and in constant pain since none of the people he has adopted as his family are here with him and he can’t consider a place a lair if there’s isn’t someone of his in it.

But Danny could never drag someone with him just because of some it, after all it was Danny’s choice to come to Gotham to collage and not stay where at least his parents (good parents Jack and Maddie) were in Amity.

Ironically, Danny essentially can’t feel that his core has been spoon feeding ectoplasm to Jason. As months go on, the little ball of energy builds in anticipation practically vibrating in the waiting pulse of something (Danny doesn’t know but more often than not has he found himself laughing in happy confusion. it weirds him out in a good way) It’s really that he’s feeling the slow healing process of his friend (brother brother brother) ‘s core.Imagine it’s just about to properly, correctly heal when canon strikes back and Jason gets snatched by League assassins. Danny is left feeling like his core got torned out. His core had spend months helping another’s only to feel the other’s imprint and to not be able to protect it in return is— forget it being an obsession; thats like having your newborn baby being ripped out of your arms. An all assuaging feeling of helplessness that is devastating. Danny just beginning to feel like home lair when out of nowhere the rug is swept under him. Danny suddenly struggling to not flunk all his classes and beat every single liminal that he can feel crossing paths with him to the ground. Danny suddenly having his chronic pain (that hadn’t been so bad lately) dialed up to the point that there are just bearable and bad days.

The worse thing is he doesn’t know why.

Jason had only been a guy.

…

It’s only a three weeks before Jazz tells him she accepted a job offer in Gotham.

(and the guilt only makes him feel worse when he can feel himself feel better because of it)

…

now

whimsical time skip ✨

Danny is now on his feet again and friends with a Wayne of your choice (or maybe they were friends a little before Jay dissapeared and it was badTM cause Waynes? liminal 🥲) Danny definitely didn’t enjoy snapping off to his friend like that. anyways it’s been a year since that and he and his friend are having a grand time playing civvies, uhh let’s say dick because I want them to meet while ice skating, Also Dick because he definitely turns a blind eye when Danny goes airborne for a second there yep. He’s just having too much fun.

anyways as alwaysTM Danny doesn’t clock celebrities and like why would he, Dick is just the random guy who’s was fast to turn Danny’s slow day in the ice ring into a competition one day and brighten when Danny matched up his puns. So he totally doesn’t get why the guy’s so gloomy one day, anyways as you can figure, it’s Jason’s deathday and Dick is a deprecating bean, Danny tries to cheer him up by having him remember his brother instead and Dick attempts to, but even skipping through some photos in his phone make his eyes burn.

It is because of that that he doesn’t notice Danny absolutely freeze up at the photo of his friend Jay (Jay because he’s a John Doe, but that’s just too impersonal and so the first letter is J *wink wink*)

Danny absolutely doesn’t know what to do with this information, barely catches himself from asking Dick how did his brother die. Most importantly when because Danny just saw Jay—Jason less than a year ago, and this somehow doesn’t feel too recent.

Annd that how we find Danny digging into the Wayne second son tragedy. Staring at the date of death while the knowledge that they met almost six months after burns his forefront of his mind. Danny spends a day going over all the questions running through his mind over how the fuck he couldn’t sense Jay was a ghost—err was… in past tense?? what the fuck?? Danny would really like a refund on his ghost sense.

Anyways Danny goes check out the grave (now that he knows there is one) and boom although intangible he somehow triggers those shitty ass sensors/alarms that somehow didn’t go off when jason was literally digging himself out.

Obviously the bats get in the case immediately. And boy are they absolutely enraged that someone would steal Jason’s body.

[menlove]

another thing i've Witnessed in all spheres of modern feminism is who gets afforded the grace of "internalized misogyny" vs who just gets called a "misogynist"

like if you are a feminine cis girl (& usually white too) all your sexist bullshit is excused as internalized misogyny that was pushed on them by a sexist society that they have to unlearn but in the meantime we cannot hold them accountable or be too mean to them bc they're traumatized and trying :((((( so if you call out their sexism, YOU are in fact being a woman-hating bitch/dyke/etc who hates girls and girlhood

but...... if you are a trans woman or you're butch or a stud or a woman of color and you say anything even perceived as sexist, oh no no you do NOT get the grace of "internalized misogyny". you don't get time to learn or grow. you are a sexist and you should be shot and you might as well be a man.

and usually the latter group's "misogyny" is just pointing out the other group's double standards and sexism which gets us called not girls girls and "pick-mes" (used wrong) and sexist etc. like sometimes obviously we ARE misogynistic, everyone is, but usually it's over the dumbest shit and even in the cases where someone in the latter group is being genuinely sexist, they are NOT given the same grace as the former group