#keyword research benefits

[beastmarketing]

guide to keyword research that is compatible with search engines

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guide to keyword research that is compatible with search engines

As a business owner or marketer, you are always looking for ways to improve your website’s visibility on search engines. One way to do this is by conducting effective keyword research. Keyword research is the process of identifying the words and phrases that your target audience is using to search for products, services, or information related to your business. By incorporating these keywords into your website content, you can optimize your website for search engines and increase your chances of ranking higher in search engine results pages (SERPs).

In this article, we will provide you with a comprehensive guide to keyword research that is compatible with search engines. We will cover everything you need to know to conduct effective keyword research, including:

Why keyword research is important for SEO

How to conduct effective keyword research

Tips for choosing the right keywords

Tools to help you with keyword research

How to analyze and refine your keyword strategy

By the end of this article, you will have a solid understanding of how to conduct effective keyword research and how to use this information to improve your website’s visibility on search engines.

Why Keyword Research is Important for SEO

Keyword research is a critical component of search engine optimization (SEO). When people search for information or products online, they use specific words and phrases to find what they’re looking for. By identifying the keywords that your target audience is using, you can optimize your website content for these terms and increase your chances of ranking higher in SERPs.

Keyword research can help you in the following ways:

Helps you understand your target audience: Keyword research can provide valuable insights into what your target audience is looking for and how they are searching for it. By understanding their search behavior, you can create content that meets their needs and helps you connect with them.

Improves your website’s visibility: By incorporating relevant keywords into your website content, you can increase your chances of ranking higher in search engine results pages (SERPs). This can help you attract more traffic to your website and increase your brand’s visibility online.

Enhances your content strategy: Keyword research can help you identify topics that are relevant to your target audience and create content that addresses their needs. This can help you establish your brand as an authority in your industry and build trust with your target audience.

How to Conduct Effective Keyword Research

Effective keyword research involves several steps. Here’s a step-by-step guide to help you get started:

Step 1: Brainstorm Keywords

The first step in keyword research is to brainstorm keywords related to your business or industry. Think about the products or services you offer, the topics you cover, and the questions your target audience might have. Make a list of these keywords and phrases.

Step 2: Analyze Keyword Data

Once you have a list of potential keywords, it’s time to analyze the data to determine their search volume and competition level. There are several keyword research tools available that can help you with this, including:

Google Keyword Planner: This is a free tool that allows you to see the estimated search volume and competition level for specific keywords.

SEMrush: This is a paid tool that provides in-depth keyword analysis, including keyword difficulty, search volume, and competitor analysis.

Ahrefs: This is another paid tool that provides detailed keyword data, including search volume, keyword difficulty, and competitor analysis.

Using one of these tools, you can enter your list of keywords and analyze the data to determine which ones are most relevant to your business and have the highest search volume.

Step 3: Prioritize Keywords

Once you have analyzed the keyword data, it’s time to prioritize your keywords. Focus on the keywords with the highest search volume and relevance to your business. These are the keywords that your target audience is searching for and that are most likely to drive traffic to your website.

Step 4: Refine Your Keyword List

Now that you have prioritized your keywords, it’s time to refine your list. Remove any keywords that are not relevant to your business or have low search volume. You should also consider the competition level for each keyword. Highly competitive keywords may be difficult to rank for, so it’s important to focus on keywords with a moderate level of competition.

Step 5: Analyze Competitor Keywords

It’s also important to analyze your competitors’ keywords. Identify your top competitors and analyze their website content to see what keywords they are targeting. This can help you identify new keywords to target and refine your existing keyword list.

Tips for Choosing the Right Keywords

Choosing the right keywords is essential for effective keyword research. Here are some tips to help you choose the right keywords for your business:

Use Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that have less competition than shorter, more general keywords. They are often easier to rank for and can attract more qualified traffic to your website.

Consider Search Intent: When choosing keywords, consider the search intent behind them. Are people searching for information, products, or services? By understanding the search intent, you can create content that meets your target audience’s needs and drives conversions.

Use Local Keywords: If you have a local business, be sure to include local keywords in your keyword research. This can help you attract more local traffic to your website and improve your local search rankings.

Use Keyword Variations: Use different variations of your keywords to attract more traffic to your website. For example, if your main keyword is “SEO,” you could also target variations like “search engine optimization” or “SEO services.”

Tools to Help You with Keyword Research

Keyword research can be time-consuming, but there are several tools available that can help you streamline the process. Here are some of the best keyword research tools to consider:

Google Keyword Planner: This free tool provides keyword ideas, search volume data, and competition level for specific keywords.

SEMrush: This is a paid tool that provides in-depth keyword analysis, including keyword difficulty, search volume, and competitor analysis.

Ahrefs: This is another paid tool that provides detailed keyword data, including search volume, keyword difficulty, and competitor analysis.

Moz Keyword Explorer: This is a paid tool that provides keyword suggestions, search volume data, and keyword difficulty.

Ubersuggest: This is a free tool that provides keyword ideas, search volume data, and competition level for specific keywords.

How to Analyze and Refine Your Keyword Strategy

Keyword research is an ongoing process. Once you have implemented your keyword strategy, it’s important to regularly analyze and refine it to ensure it’s still effective. Here are some tips to help you analyze and refine your keyword strategy:

Monitor Your Rankings: Use a tool like Google Analytics or SEMrush to monitor your keyword rankings. This can help you identify keywords that are driving traffic to your website and those that need more attention.

Identify New Keyword Opportunities: Regularly review your website content and identify new keyword opportunities. Use keyword research tools to determine the search volume and competition level for these new keywords.

Analyze Competitor Keywords: Keep an eye on your competitors and analyze their keyword strategy. Identify new keywords to target and refine your existing keyword list.

Update Your Content: Regularly update your website content to include new keywords and ensure it remains relevant and useful to your target audience.

Conclusion

Keyword research is an essential component of search engine optimization. By identifying the keywords your target audience is using, you can optimize your website content and improve your chances of ranking higher in SERPs. Follow the

steps outlined in this guide to conduct effective keyword research for your business:

Start with a seed list of keywords.

Use keyword research tools to expand your list.

Prioritize your keywords based on relevance, search volume, and competition level.

Refine your list by removing irrelevant keywords and focusing on moderately competitive keywords.

Analyze your competitors’ keyword strategy to identify new keywords to target.

Remember to choose the right keywords for your business, using long-tail keywords, considering search intent, using local keywords, and using keyword variations. Use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, and Ubersuggest to streamline your keyword research process.

Once you have implemented your keyword strategy, regularly analyze and refine it to ensure its effectiveness. Monitor your keyword rankings, identify new keyword opportunities, analyze competitor keywords, and update your content regularly.

Effective keyword research can help you drive more traffic to your website and improve your search engine rankings. By following the steps outlined in this guide, you can conduct effective keyword research and develop a keyword strategy that works for your business.

read also

The Basics of Search Engine Optimization (SEO)

Why SEO is Essential for Your Digital Marketing Strategy

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[meelsport]

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[marketingtips-allday]

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[hadone]

COMEMİXGO - MEGA+ (4)

Welcome to Comemixgo, the ultimate solution for businesses looking to enhance their online presence and connect with a broader audience. In today’s competitive digital landscape, having a reliable platform is essential to stand out and grow your brand. Comemixgo offers an innovative way to expand your reach with its extensive resources, including a comprehensive free company directory and an unlimited company directory option, tailored to meet your unique needs. 

Free Company Directory

A free company directory serves as an invaluable resource for individuals and businesses looking for information about various companies without any associated costs. Such directories provide comprehensive listings that include essential details like company names, addresses, phone numbers, and industry classifications. When it comes to navigating vast amounts of company information, a free directory offers users an accessible way to locate the businesses they need swiftly.

Among the numerous platforms available, Comemixgo stands out by offering not only a free company directory but also an unlimited directory option. This flexibility allows users to browse through countless listings for various needs. A free company directory can be particularly beneficial for small businesses and startups, helping them to establish connections and discover potential partners or clients. Additionally, it empowers individuals looking to research companies for employment opportunities, investment prospects, or service providers.

Utilizing a free company directory is straightforward; users can often search by keywords, industries, or geographical locations. This functionality streamlines the process, making it easy to find just the right business. Furthermore, having access to an extensive company directory without the constraints of fees or subscription plans can greatly enhance networking opportunities and resource accessibility for everyone.

Unlimited Company Directory

The Unlimited Company Directory offered by Comemixgo is a comprehensive resource designed to empower businesses by providing unrestricted access to a diverse array of company listings. Unlike standard directories, this feature ensures that users can explore an extensive range of businesses without limitations.

With the Unlimited company directory, users can:

Access a broad spectrum of industries, making it easier to find competitors, suppliers, or potential partners.

Utilize advanced search functionalities that allow for filtering based on specific criteria such as location, company size, and industry.

Gain insights into various companies, including contact information, business descriptions, and service offerings.

Bookmark favorite listings for future reference, enabling quick access to key businesses that align with their goals.

This feature not only enhances user experience but also simplifies the process of networking and finding necessary contacts in the business landscape. By utilizing the Unlimited Company Directory, businesses can make informed decisions and foster valuable connections.

Overall, this tool serves as an invaluable asset for anyone looking to thrive in today's competitive market.

Comemixgo

Comemixgo stands out as an essential platform in today’s dynamic business environment, providing both a free company directory and an unlimited company directory. This dual offering ensures that businesses of all sizes can benefit from enhanced visibility and accessibility. Ideal for startups and established enterprises alike, Comemixgo simplifies the process of discovering and connecting with a diverse range of companies.

One of the key features of Comemixgo is its user-friendly interface, allowing users to swiftly navigate through the extensive listings. By leveraging advanced search functionalities, you can easily filter results based on various parameters, ensuring that you find the most relevant companies for your needs. Whether you are looking for potential partners, suppliers, or competitors, Comemixgo makes it easy to access a wealth of information at your fingertips.

Additionally, the platform promotes networking opportunities, encouraging collaborations and partnerships that can lead to mutual growth and success. With the option for businesses to list themselves, Comemixgo contributes to a thriving ecosystem where visibility translates to more opportunities.

This robust directory is not just about listings; it also emphasizes quality. By vetting and verifying company information, Comemixgo ensures that users can trust the data they access. This commitment to quality makes it a go-to resource for anyone seeking reliable company information in the ever-expanding marketplace.

For those looking to maximize their outreach or explore new avenues for growth, utilizing Comemixgo's resources can prove invaluable. With a focus on providing both a free company directory and an unlimited company directory, businesses can leverage the platform to enhance their visibility and tap into new markets!

[rayhan10]

[copperbadge]

Ho Bisogno di Aiuto, Per Favore

Okay, I give up, I cannot find this on my own.

I'm reaching a point with Italian where I can move away from Duolingo into more independent learning. It's not that I'm good at the language, it's that I understand the theory well enough that I now just need practice, and the best way to do that is to find Italian texts and start translating them. Finding them is no issue; Archive Of Our Own has Italian-language fanfic, which has the benefit of sometimes having translations already posted so I can check my work.

But what I'm looking for is a program that will help me structurally, and all the keywords I can think of are just returning 1. software that does the translation for you, 2. language learning apps I don't need, and 3. professional translation software that is far beyond what I need and also very expensive. What I want is simple and yet I don't know if it exists or how to rig a homebrewed version if it doesn't.

I want a program (preferably with a mobile app but I'll take what I can get) where you can paste a page of Italian text into it and it will automatically put a line beneath every line of Italian where you can write an English translation. Basically I want the digital version of this, but for grownups learning a language instead of kids learning handwriting:

and I really just have no idea how to source that.

Anyone got any ideas? Fanfic translators, what do you use? Professional translators, are there basic free or low-cost programs that will do this? I've got a budget of around $150 for a one-time purchase or I'm willing to pay up to about $10 a month for a subscription. Or if there's a way to rig this myself in Office or Drive, I'm willing to do the work. I just don't know how to find this. Which is embarrassing to admit as a researcher, but sometimes being a good researcher is knowing when you have to ask a human instead of continuing to bang your head against the internet.

[13lunarstar]

Magha

The 10th nakshatra

Degrees: from 00°00' to 13°20' in Leo zodiac

The ruler of nakshatra: Ketu (South Lunar Node)

Nakshatra's guna: tamas

Magha keywords: royalty, authority, ancestors, lineage, traditions, ambitions, recognition, pride

Symbol: a royal throne or a palanquin, representing authority, power, and the regal demeanour

Magha in various planets

Sun in Magha: These individuals often display a regal demeanour and a commanding presence. They possess a natural aura of authority and respect and may effortlessly assume leadership roles in various aspects of their lives. They have a deep reverence for tradition and cultural heritage and take pride in their ancestry and family lineage. They may have a deep understanding of their roots (due to Ketu's influence, which indicates past karma) and may feel a sense of duty to honour the achievements of their forefathers. This connection to their heritage provides them with a strong sense of identity and purpose.

Moon in Magha: brings to individuals a deep-seated desire for recognition and respect. They seek validation for their accomplishments and may strive to achieve prominence and influence in their respective fields. Moon in Magha natives are ambitious and determined individuals. While they may appear confident and self-assured on the surface, Moon in Magha individuals also possess emotional depth and sensitivity. One challenge for those with Moon in Magha is managing their pride and ego. They may struggle with feelings of superiority or entitlement, which can lead to conflicts in their personal and professional relationships.

Mars in Magha: signifies courage, determination, resilience, and drive for power and recognition. Individuals with this placement may be ambitious and competitive, striving for success and authority in their chosen field. They may exhibit strong leadership qualities but may need to temper their power with humility and reduce impulsiveness and possible aggression. Good placement for competitive sports, large businesses, or other fields where they can assert their dominance. Highly value their independence and may resist authority or restrictions that limit their freedom.

Mercury in Magha: brings intellectual ambitions and drive to acquire knowledge and information. Natives have a thirst for learning and may pursue higher education or specialized training to enhance their skills and expertise. Good placement for education, research, or academia. These individuals may have a keen understanding of power dynamics and may use their intellect to navigate hierarchical structures in society or the workplace. Moreover, people have a deep respect for traditions and cultural heritage. They may value intellectual pursuits that explore history, ancestry, and traditional wisdom, seeking to preserve and uphold these values in their own lives. Individuals have the ability to inspire and mentor others through their knowledge and expertise.

Jupiter in Magha: signifies optimism, wisdom and spiritual growth. Individuals with this placement may have a deep respect for traditions and may seek guidance from ancestral teachings or spiritual mentors in the early years. They may also be drawn to philanthropic activities that benefit their community or society as a whole. Also, this placement helps to excel in leadership roles within spiritual or academic fields. These people have a natural ability to inspire and motivate others through their wisdom and knowledge, and they may serve as mentors or teachers who help others on their path of personal and intellectual growth.

Venus in Magha: brings magnetic charisma, elegance, luxury and grace. Natives have a royal appearance and may radiate an aura of refinement that commands attention and admiration from others. Strong drive for recognition. Venus in Magha also embodies creative expression and artistic talents. These individuals may have a natural gift for music, art, or design, and they may excel in creative fields where they can channel their refined sense of aesthetics into beautiful and inspiring works. These people are somewhat romantic idealists who believe in the power of love and romance to transform their lives. They may have high expectations for their relationships and seek partners who embody qualities of nobility, grace, and refinement.

Saturn in Magha: emphasizes deep respect, responsibility and duty towards one's family and lineage. Individuals with this placement may feel a sense of obligation to uphold family traditions and values. They may also experience challenges or delays in achieving recognition or authority but can ultimately benefit from their perseverance and dedication. Individuals are ambitious and may seek recognition and respect for their achievements. They are willing to put in the hard work and effort necessary to attain positions of authority or influence where they can showcase their leadership abilities. One of the challenges for this placement is that these people may hold conservative values and may be cautious or resistant to change. They prefer stability and security in their lives and may be wary of taking risks or venturing into unfamiliar territory.

Rahu in Magha: amplifies desire for power and control. Individuals with this placement may be driven by hidden agendas or may engage in manipulative behavior to achieve their goals. Natives may struggle with feelings of ego and self-importance. They may have a sense of entitlement and may expect special treatment or recognition for their talents and accomplishments. These people often have an unconventional approach to achieving goals and are willing to take risks and explore uncharted territory in pursuit of their ambitions, often thinking outside the box and defying convention. While Magha itself is associated with traditions and heritage, Rahu's presence in this nakshatra may manifest as a rebellion against traditional values and norms. These individuals may challenge established authority and seek to break free from societal expectations and constraints.

Ketu in Magha: signifies a deep spiritual quest for truth, wisdom, and liberation as well as a connection to ancestral wisdom and spiritual lineage. These individuals may feel a strong resonance with the teachings and practices of their ancestors, seeking guidance from ancient traditions and spiritual teachings. These people often possess intuitive insights and psychic abilities. They may have a heightened sensitivity to subtle energies and may receive guidance from the spiritual realm through dreams, visions, or synchronicities. This placement brings opportunities for karmic healing and release. These individuals may confront unresolved issues from past lives or ancestral karma, leading to deep healing and transformation on a soul level.

[talonabraxas]

Blue Solar Eagle

The number 9 is called ‘Solar’ and its keywords are ‘Realizing, Intention and Pulse’. The 9th day of a wavespell is always intense. There is a lot of power in that number and people born on Solar days are really good at getting what they want. Today whatever your ‘intention’ is, make sure it’s the right thing for you - just because it's easy to get, doesn't mean you need it. If you are discerning however, in what you pursue today this number really packs a punch and can help you succeed in your endeavors.

Today is Blue Eagle and key words associated with it are ‘Creativity, Mind and Vision’. The Blue Eagle sees things from a higher perspective and uses creativity to solve problems. They are also powerful predators and can take what they desire with ease. The combination of number and day makes for a very interesting scenario. Today provides the perfect opportunity to swoop down and grab what you want so make sure your intentions are good and no one becomes your prey. Be responsible with this power today is the message here. The Eagle, when it has this much intention, is a force to be reckoned with! Take advantage of this viewpoint Eagle offers you today, so you can see clearly what there is up for grabs.

Today’s Guide is the Blue Monkey which represents ‘Magic, Play and Illusion’. Monkey can lead you today if you can understand the difference between magic and illusion. This can help with deciding which opportunity you should grab. Remember though that Monkey does like to play, so try to keep on your toes whenever he is leading the way.

If you are a Red Serpent today will Challenge you. You are normally good at striking for what you want at just the right time but today you may miss your chances. The powerful Eagle is flying over you and so, you may need to keep out of his way. Watch out! You may spot him as he casts his shadow over you - ready to snatch you up!

The Occult power is the White Worldbridger which represents ‘Death, Equality and Opportunity’. This gives the day even more opportunities, so prepare to cross a bridge to get what you want. You may have to let something go... as Worldbridger always insists that you pay a toll before crossing the bridge. The Worldbridger is a very Shamanic bridgekeeper and he insists when in this position, that you cross a bridge to a magical realm.

The Ally is the Yellow Seed and they love to 'sow awareness'. Today they play a supportive role and so if you need help deciding which opportunity to grab, consult a Yellow Seed. If you are one, your wisdom will be of great benefit to others today. Yesterday the Seed was in the weakened challenge position but today he is better able to be of assistance. If you don’t have one to call upon, do what a Seed would do and gather information. Research what you need to know and don’t forget to share your findings with others. -The Tzolkin Times

“Eagle Power Animal Symbol Of Spirit Vision And Strength”

White/Blue Eagle Talon Abraxas

[janetjacksonseo]

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[thatwitch-opal]

Hey! I’m going to ramble ‘bout the moon in this post.

I do a LOT of researching in my free time, but I can’t always remember everything I’ve looked up/learned!! I do have plenty of notebooks with various amounts of information in them, but I think that making a digital BoS is something that benefits me a lot! So that’s where this information is coming from!

Summary of all that: I’ve got LOADS of info, that I’m compiling into a digital BoS! This is an excerpt from that.

Now.. on to the post!!

As the Moon orbits around the Earth, it appears in different areas of the sky, right? Because of this, the Moon is constantly moving through the different constellations of the Zodiac – changing signs every 2-and-a-half days (I’m pretty sure it’s 2 & 1/2).

So, if you were to incorporate the astrological associations of the signs in with whatever phase the moon is in, it will greatly enhance your work with the Moon – even if you don’t pay that much attention to astrology, or necessarily believe in astrology.

Below is a list and quick profiles of the 12 moon signs with associated keywords/phrases that you can incorporate into your Moon workings.

Just a refresher, the New Moon is generally for manifesting, and working toward dreams, while the Full Moon is typically a time for celebrating, gratitude, and releasing.

So when the moon is in… it’s a good idea to think about:

Aries – ♈︎ : Taking initiative, starting new projects, putting yourself out there.

Taurus – ♉︎ : Security, pleasure, getting things done.

Gemini – ♊︎ : Communication.

Cancer – ♋︎ : Connect with feelings, home and domestic life.

Leo – ♌︎ : Leadership, confidence.

Virgo – ♍︎ : Service, well-being, self-care.

Libra – ♎︎ : Balance, harmony, compromise.

Scorpio – ♏︎ : Healing, rebirth. Fresh start.

Sagittarius – ♐︎ : Adventure, take a risk, try something new, get out of your comfort zone.

Capricorn – ♑︎ : Structure, long-term goals.

Aquarius – ♒︎ : Passion/love, unconventional ideas & approaches.

Pisces – ♓︎ : Creativity, passion, reflection.

So, today (Thursday, August 31st) is one day after the Super Blue Full moon in Pisces!

What does that mean?

In short, it means that the moon is still in the sign of Pisces; granted it might not be as powerful as last nights moon, but it’s still technically in its full phase. It also technically won’t be a waning moon until September 3rd (as per the chart on the Moon Calendar app)!

With this said, you can still use the moon’s “full phase” energy, in your work! Though, it’ll begin moving into Aries on the 1st! So on the first, it’ll have a mixture of energies for part of the day—which is SUPER COOL!!

Though, I don’t know exactly *when* that time will be; I do know that moving from Pisces to Aries is pretty good for “passion projects,” as one may say! You want to start that new art piece? DO IT! Write/draft that book!! The world is your oyster!!

Want your passion project to be more inward? GO FOR IT!

That’s all I really wanted to say, if you’ve got any questions please feel free to send them!! Have a wonderful day!

[meelsport]

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[sean-parnell]

How Manufacturers Can Leverage Content Marketing to Grow

Cold calls, print advertising, tradeshow participation, and knocking on doors once worked well manufacturers can no longer rely on them to generate leads that fuel sustainable, double-digit growth despite having an effective sales team that may still have some skills in these areas.

Inbound lead generation in commercial and industrial markets requires compelling brand storytelling and thought leadership that educates prospects along the buyer’s journey, who don’t want to talk with salespeople before they’re good and ready as they fear being “sold to” by people that don’t have their best interest in mind.

Problems Solved vs. Products & Services, Features & Benefits

Powerfully resonating with prospects requires brand storytelling that converts website visitors into prospects then into customers.

Your brand story begins with having a deep understanding of the problems faced by your prospects, what they need to overcome them, and the value to them in doing so before promoting all of your products and services and their features and benefits. Prospects are searching for who can solve their problems and may have a limited understanding of what will solve their problems, so claiming your solutions are “the best” and that you’re an “industry leader” may mean nothing until they have an understanding of how your products will help them.

The hero of your prospects’ story is themselves, so you need to educate them on how you can solve their problems, and how your people, process, products, and services – not just products – do so. This is what will resonate powerfully with them. In this way, you serve as a guide for achieving success and avoiding failure. Your products and services with their features and benefits are how you solve these problems..

Thus, your “brand story” needs to be told throughout all of your marketing: on your home and about pages, blogs, guides, case studies, marketing collateral, presentations, proposals, press releases, third-party website profiles, direct mail, email campaigns, your tagline, and anywhere else you promote your company.

A brand story for each product and service you sell can also be developed as each of them solves different problems in different ways for different markets. This “sub-brand storytelling” is also effective for different vertical and geographic markets as each has different requirements.

Extracting & Promoting Thought Leadership

When they have a problem that they want to solve – because the pain of not changing exceeds the pain of the change – prospects self-educate themselves by researching the internet before speaking with any vendors, so it’s important to provide educational content that will help them understand how you can solve their problems:

TOFU: Top of Funnel: this content builds awareness by providing an overview of the problems you solve and how your products solve them

MOFU: Middle Funnel: this content goes one level deeper and helps them consider between different options that can solve their problem

BOFU: Bottom Funnel: this content gets very specific and helps prospects make their final decisions

OOFU: Out of Funnel: this content is created in a misguided attempt to maximize keyword rankings and website traffic as part of a flawed search engine optimization strategy (SEO) but fails to generate leads though can be quite costly

Tip: it’s important to have a good balance of all types of content (except OOFU).

It’s especially important for manufacturers to understand that, in addition to learning about how you solve their problems with your products and services, your prospects want to know how your solutions and business practices compare with both direct and indirect competitors. They also want to understand how their investment can be cost-justified so they can sell the idea of buying from you to internal decision makers that may not be in communication with you. Product comparisons are very useful because this is what prospects try to compile themselves, especially if they include areas where your competitors have an advantage over yours. Case studies that include return on investment (ROI) estimates are also highly useful for prospects.

Lead-Generating Content Begins with Keyword Research

Understanding and prioritizing what your prospects are searching for is a critical first step for lead generation, which begins with conducting keyword research on all the different terms your prospects may use.

Onsite SEO then fully leverages the content you’ve already developed when you work the highest priority keyword phrases into your page titles, meta descriptions, H1 headers, and throughout the content of each page – just remember it has to read well and should only be performed by someone that thoroughly understands your business and what prospects value.

Brainstorming content ideas that incorporate these keyword phrases and educates prospects along the buyer’s journey is the next step, following by prioritizing these content ideas into an editorial calendar. The best content comes from getting a professional copywriter to interview your company’s thought leaders and then writing up what is learned in the form of foundational website content, blogs and guides.

Best Practice: Google Search Console reports the keywords people searched for to find you.

Creating Lead Magnets

When your prospects discover that you are providing education and thought leadership for how you can solve their problems, many will be willing to provide their contact information to download this gated content – especially long-form, MOFU and BOFU content including guides, whitepapers, ebooks, and webinars. It’s also important that your contact forms ask prospects where they found out about you so you can attribute each download to the marketing or other activities that generated them. It’s not recommend to gate promotional material that prospects expect to be freely available, including blogs, brochures, data sheets, infographics, case studies, and similar materials.

Promoting MOFU and BOFU also generate even more website traffic and leads, including in Google Ads, LinkedIn Campaigns, Microsoft Ads and other pay-per-click (PPC) campaigns, your social media profiles (especially LinkedIn and Twitter), on third-party article publishing sites (e.g. Medium), and throughout your public relations activities.

The Manufacturing Content Creation & Lead Generation Process

Here are the steps for creating content that has been proven to generate leads and product sales from many commercial and industrial manufacturers:

Conduct keyword research and optimize all of your current content for search

Develop brand storytelling and implement it throughout your home and about pages, marketing collateral, presentations, and all other marketing materials

Write blogs and publish them on a consistent schedule, educating prospects on a wide variety of topics that help them understand how your products and services will solve their problems

Syndicate unique versions of this content on high ranking, third-party websites

Launch Google ads and email campaigns to bring more prospects in

Create microsites to promote how you solve specific problems in your top vertical markets

Launch ecommerce to supplement sales through your channel partners for people that want to speak with and buy directly from you – just don’t undercut them, so selling only at list price is recommended

Evaluate new market opportunities where your current competitors are irrelevant with Blue Ocean Strategy

This approach routinely generates sustainable, double-digit sales growth with an ROI of over 300% within 12-18 months when executed by an experienced industrial marketing agency – and your company will no longer be a well-kept secret in your markets.

The Case for a Marketing Audit

While it may be appealing to hire a full-time content marketer, SEO specialist, or to outsource to a manufacturing marketing agency that may wow you with shiny objects, conducting deep dive marketing due diligence with an experience marketing consulting resource understands your industry is typically a better way to start.

An effective marketing audit will identify what it will take for you to generate sustainable, double-digit growth by leveraging brand storytelling, content marketing, SEO, content syndication, email campaigns, marketing automation, social media, advertising, PR, and more.

Most marketing audits focus only on promotional marketing communications, so you may want to find an industrial marketing agency that can auditing the other three Ps of your marketing: products and services, pricing and placement (selling through channels and go-to-market strategy).

[rafijaman]

The Basics of Digital Marketing For Beginners

Tips for Beginners

As a digital marketing beginner, you don’t have to feel intimidated or lost. Here are some tips to make digital marketing for beginners easier to grasp and get going.

Know everything you can about brand awareness

Building brand awareness is an essential element to your marketing strategy and your success. Start out by knowing everything you can about it and its benefits.

Essentially, brand awareness is the recognition and familiarization by others of your brand, product, or service. To boost such awareness, you will need to help consumers learn more about your business, the products or services you offer, and what makes you stand out from your competitors.

There are several ways to build brand awareness. Consistency in how you present your brand across channels and platforms will be key. Consumers will be able to look at a blog or social media post and instantly know it’s yours if you do it right.

SEO is everywhere

Search engine optimization (SEO) is everywhere today! Once you acknowledge this, it’s time to get in the game by understanding how SEO works and ways to use it to your advantage.

Sure, it can be a little intimidating at first, so start slow and easy. Identify keywords and phrases that your target audience uses to conduct searches. Incorporate these into all your content so your audience can find you more easily. From here, you’ll want to consider a link-building strategy to boost your SEO even more.

If you start feeling anxious, remember to take action one step at a time and keep learning all you can about SEO techniques and available tools. Soon you’ll be using it to increase website traffic, gain higher-quality leads, and more.

Discover the online potential of your brand

One of the most empowering moments that can occur as a digital marketer is to discover the online potential of your brand. Digital marketing is the perfect avenue for generating high-quality leads that result in more interaction with your brand and, ultimately, higher sales.

You may discover opportunities to offer webinars to customers, create courses, sponsor events, or become a thought leader in your field. The online potential of your brand is vast, and cashing in on that is possible with targeted marketing and planning.

Get to Really Know Your Customers

While you may already know everything about your product or service, it is essential to step away from that and get to really know your customers. By doing so, you can build a better marketing strategy that appeals to them and other potential customers.

Conduct your own market research by sending out surveys to existing customers and by asking for feedback. Closely study customer reviews and comments to gain a sense of what they want most. Learn all you can about who they are, what they want or need, and the type of interests they have.

Once you collect this information and start to understand your customers, develop your buyer personas. You will use these to plan your marketing strategy and the type of content to share.

Build a significant presence on social media

Consumers today spend tons of time on social media platforms. Since that is where they are, it is where you should be also. The goal is to build a significant presence on one or more platforms.

Create your social profile to match your brand and how you present yourself on your website. Now it’s time to start publishing content. Consider mixing it up a bit at times, providing informative, educational, or entertaining content to show your brand’s confidence and personality. Don’t just focus only on your products or services, but add posts that speak to your target audience’s interests and desires.

Online consumers are highly visual these days, so be sure to always include the highest quality videos and images with your posts. As you gain more followers, increase your interaction with them by responding to comments. You can even use interactive content to draw them in further.

[ambuschool]

My First Research Project

Aku tuh udah pernah cerita juga kali ya disini, kalau akutuh pengen banget sekolah sampe PhD walau nggak tau gimana dan kapan, tapi mungkin akutuh bener2 ter-influence sama kakakku @asrisgratitudejournal yang masyaAllah akutuh kagum bgt ilmutuh bisa se-spesifik itu ya!!

Kemarin aku ngelamar 1 research project dan aku ditolak karena nilaiku nggak mencukupi. Hiks, sempet nangis krn aku ngerasa kebodohanku jadi burden buat aku menapak ke langkah selanjutnya. But anyway, ternyata ini mungkin jawaban Allah juga karena risetnya kuantitatif dan akutuh BODOH BGT mengenai hitung2an, lol. Bahkan kaya kemarin emang nilainya jelek.

Terus aku kan emang mendalami sustainability dan health gitu kan disini. Kebetulan di Unimelb itu ada yang namanya Climate Catch Lab, dan yang menariknya, Climate Catch Lab itu dibawah Faculty of Medicine, Dentistry and Health! Jadi banyak bahas tentang health and sustainability gitu!

Alhamdulillah-nya, aku tuh udah masuk ke radar mereka karena aku jadi delegasi Melb Uni buat di Asian Pacific Rim University Student Global Climate Change Simulation. Kaya semacama MUN tapi di bidang climate change gitu, deh. Acaranya berlangsung di bulan agustus-september ini, online, sih. Tapi mayan lah jadi lebih banyak terpapar sama isu climate change.

Nah terus, akutuh tiba-tiba dapet email gitu kalau aku terdaftar dalam proyek sustainability healthcare gitu. HAH JUJUR KAGET WKWKW. Kayanya waktu itu aku pernah gak sadar daftar gitu deh 🤣 Sebenernya akutuh gak terlalu tertarik sama pengurangan emisi di healthcare servis gitu kan, tapi ternyata topiknya gak harus itu kita bisa purpose topik lain. Yaudah aku mikir, "Aku kan tertarik topik breastfeeding dan environmental impacts", coba purpose ah.

Dua minggu lalu, initial meeting aku dan supervisor dan aku coba purpose topik itu. Sempet kepikir buat dijadiin Clean Development Mechanism dibawah Kyoto Protocol, tapi pas ngobrol sama Loecky HAH KOK BANYAK ITUNGANNYA WKWKWK NANGES, GAJADI LAH. Yaudah pas meeting kedua kemarin aku bahas aja at glance gimana breastfeeding ternyata punya positive environmental impacts ke supervisorku.

Beliau akhirnya bilang, karena this project has to be done in October dan gue tau lo sibuk sama assignment lain dan juga ngurus anak, kita bikin literature review aja ya tentang Co-Benefits of Breastfeeding to Environmental Impacts. Karena kebetulan di pleminary research gue, gue present ada satu systematic review yang bahas itu. Dan akhirnya kita setuju untuk keep on going on that project, huhuhu terharu 🥹

This was not my first literature review sebenernya. Tahun 2021, gue juga udah pernah ngerjain sebagai Karya Ilmiah Akhir Ners (KIAN) gue. Tapi at that time tuh, demi Allah gue gak ada sama sekali dibimbing sama pembimbing gue. Bahkan gue diajarin tentang cari literature pake framework PRISMA dari Kak Rona yang waktu itu lagi S2 di Oz!

Jadi pas dapet pembimbing yang beneran ngebimbing, komit ada weekly meeting dan beneran mau ngasih tau gue what to do next tuh gue beneran superrr grateful. Bahkan si supervisor gue yg sekarang nyuruh gue untuk meeting sama librarian fakultas, biar gue bisa tau cara nyari literatur yang bener! Tadi sejam meeting sama librarian via zoom dan beneran, si librariannya ini share screen cara nyari di database, cara combine keywords, etc. Ya Allah.. hal yang gak gue temuin di Indonesia, jujurrr :")

Kenapa ya pembimbing di Indo (apalagi yg gak pernah kuliah di luar negeri, sorry to say) kaya susaaahh bgt dihubungi wk, sedangkan disini gue nge-reach out kaprodi aja fas respon bgt di email??! Mungkin kerjaan administratifnya kaga sebanyak di Indo kali ya?!

but anyway, kujadi semangat banget buat ngerjain topik ini, apalagi si supervisorku bilang "Nanti setelah selesai proyek, kita rapihin dan kita publish bareng2, ya!" Ya Allah 🥹 makin terharuuu, mamak-mamak ini diajak publikasi 🥹 Bismillah-bismillah semoga Allah ridho!

Alhamdulillah banget semester 2 ku semakin berwarna! Gak kaya semester 1 yang rasanya mau matek ngos2an abis wkwk, ini udahhalf way semester 2 rasanya lebih mulus aja Alhamdulillah (karena nggak semua matkul 12 week, jadi bisa atur2 energi wkwk).

Semoga Allah mudahkan dan Allah ridho. Doain ya, semoga bisa memaksimalkan waktu pas Hannah di Indonesia buat research lebih banyak bukannya malah berleha-leha wakakakakkaka.