#keyword research benefits

[beastmarketing]

guide to keyword research that is compatible with search engines

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guide to keyword research that is compatible with search engines

As a business owner or marketer, you are always looking for ways to improve your website’s visibility on search engines. One way to do this is by conducting effective keyword research. Keyword research is the process of identifying the words and phrases that your target audience is using to search for products, services, or information related to your business. By incorporating these keywords into your website content, you can optimize your website for search engines and increase your chances of ranking higher in search engine results pages (SERPs).

In this article, we will provide you with a comprehensive guide to keyword research that is compatible with search engines. We will cover everything you need to know to conduct effective keyword research, including:

Why keyword research is important for SEO

How to conduct effective keyword research

Tips for choosing the right keywords

Tools to help you with keyword research

How to analyze and refine your keyword strategy

By the end of this article, you will have a solid understanding of how to conduct effective keyword research and how to use this information to improve your website’s visibility on search engines.

Why Keyword Research is Important for SEO

Keyword research is a critical component of search engine optimization (SEO). When people search for information or products online, they use specific words and phrases to find what they’re looking for. By identifying the keywords that your target audience is using, you can optimize your website content for these terms and increase your chances of ranking higher in SERPs.

Keyword research can help you in the following ways:

Helps you understand your target audience: Keyword research can provide valuable insights into what your target audience is looking for and how they are searching for it. By understanding their search behavior, you can create content that meets their needs and helps you connect with them.

Improves your website’s visibility: By incorporating relevant keywords into your website content, you can increase your chances of ranking higher in search engine results pages (SERPs). This can help you attract more traffic to your website and increase your brand’s visibility online.

Enhances your content strategy: Keyword research can help you identify topics that are relevant to your target audience and create content that addresses their needs. This can help you establish your brand as an authority in your industry and build trust with your target audience.

How to Conduct Effective Keyword Research

Effective keyword research involves several steps. Here’s a step-by-step guide to help you get started:

Step 1: Brainstorm Keywords

The first step in keyword research is to brainstorm keywords related to your business or industry. Think about the products or services you offer, the topics you cover, and the questions your target audience might have. Make a list of these keywords and phrases.

Step 2: Analyze Keyword Data

Once you have a list of potential keywords, it’s time to analyze the data to determine their search volume and competition level. There are several keyword research tools available that can help you with this, including:

Google Keyword Planner: This is a free tool that allows you to see the estimated search volume and competition level for specific keywords.

SEMrush: This is a paid tool that provides in-depth keyword analysis, including keyword difficulty, search volume, and competitor analysis.

Ahrefs: This is another paid tool that provides detailed keyword data, including search volume, keyword difficulty, and competitor analysis.

Using one of these tools, you can enter your list of keywords and analyze the data to determine which ones are most relevant to your business and have the highest search volume.

Step 3: Prioritize Keywords

Once you have analyzed the keyword data, it’s time to prioritize your keywords. Focus on the keywords with the highest search volume and relevance to your business. These are the keywords that your target audience is searching for and that are most likely to drive traffic to your website.

Step 4: Refine Your Keyword List

Now that you have prioritized your keywords, it’s time to refine your list. Remove any keywords that are not relevant to your business or have low search volume. You should also consider the competition level for each keyword. Highly competitive keywords may be difficult to rank for, so it’s important to focus on keywords with a moderate level of competition.

Step 5: Analyze Competitor Keywords

It’s also important to analyze your competitors’ keywords. Identify your top competitors and analyze their website content to see what keywords they are targeting. This can help you identify new keywords to target and refine your existing keyword list.

Tips for Choosing the Right Keywords

Choosing the right keywords is essential for effective keyword research. Here are some tips to help you choose the right keywords for your business:

Use Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that have less competition than shorter, more general keywords. They are often easier to rank for and can attract more qualified traffic to your website.

Consider Search Intent: When choosing keywords, consider the search intent behind them. Are people searching for information, products, or services? By understanding the search intent, you can create content that meets your target audience’s needs and drives conversions.

Use Local Keywords: If you have a local business, be sure to include local keywords in your keyword research. This can help you attract more local traffic to your website and improve your local search rankings.

Use Keyword Variations: Use different variations of your keywords to attract more traffic to your website. For example, if your main keyword is “SEO,” you could also target variations like “search engine optimization” or “SEO services.”

Tools to Help You with Keyword Research

Keyword research can be time-consuming, but there are several tools available that can help you streamline the process. Here are some of the best keyword research tools to consider:

Google Keyword Planner: This free tool provides keyword ideas, search volume data, and competition level for specific keywords.

SEMrush: This is a paid tool that provides in-depth keyword analysis, including keyword difficulty, search volume, and competitor analysis.

Ahrefs: This is another paid tool that provides detailed keyword data, including search volume, keyword difficulty, and competitor analysis.

Moz Keyword Explorer: This is a paid tool that provides keyword suggestions, search volume data, and keyword difficulty.

Ubersuggest: This is a free tool that provides keyword ideas, search volume data, and competition level for specific keywords.

How to Analyze and Refine Your Keyword Strategy

Keyword research is an ongoing process. Once you have implemented your keyword strategy, it’s important to regularly analyze and refine it to ensure it’s still effective. Here are some tips to help you analyze and refine your keyword strategy:

Monitor Your Rankings: Use a tool like Google Analytics or SEMrush to monitor your keyword rankings. This can help you identify keywords that are driving traffic to your website and those that need more attention.

Identify New Keyword Opportunities: Regularly review your website content and identify new keyword opportunities. Use keyword research tools to determine the search volume and competition level for these new keywords.

Analyze Competitor Keywords: Keep an eye on your competitors and analyze their keyword strategy. Identify new keywords to target and refine your existing keyword list.

Update Your Content: Regularly update your website content to include new keywords and ensure it remains relevant and useful to your target audience.

Conclusion

Keyword research is an essential component of search engine optimization. By identifying the keywords your target audience is using, you can optimize your website content and improve your chances of ranking higher in SERPs. Follow the

steps outlined in this guide to conduct effective keyword research for your business:

Start with a seed list of keywords.

Use keyword research tools to expand your list.

Prioritize your keywords based on relevance, search volume, and competition level.

Refine your list by removing irrelevant keywords and focusing on moderately competitive keywords.

Analyze your competitors’ keyword strategy to identify new keywords to target.

Remember to choose the right keywords for your business, using long-tail keywords, considering search intent, using local keywords, and using keyword variations. Use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, and Ubersuggest to streamline your keyword research process.

Once you have implemented your keyword strategy, regularly analyze and refine it to ensure its effectiveness. Monitor your keyword rankings, identify new keyword opportunities, analyze competitor keywords, and update your content regularly.

Effective keyword research can help you drive more traffic to your website and improve your search engine rankings. By following the steps outlined in this guide, you can conduct effective keyword research and develop a keyword strategy that works for your business.

read also

The Basics of Search Engine Optimization (SEO)

Why SEO is Essential for Your Digital Marketing Strategy

Maximizing Your ROI: The Science of Pay-Per-Click Advertising

[meelsport]

Supercharge Your SEO with Smart AI Integration

Discover how AI can revolutionize your SEO strategy.

In today’s fast-paced digital world, keeping your website ahead of the pack takes more than the usual SEO tricks. Artificial intelligence (AI) is now a game-changer in search engine optimization, transforming how businesses approach their online strategies. This guide dives into smart AI integration secrets to give your SEO a powerful boost and help your site shine. Why AI is a Big Deal in…

[mtbcleadgenbuzz]

The Long-Term Benefits Of Investing In Semantic SEO For Your Website

The Long-Term Benefits Of Investing In Semantic SEO For Your Website In a world where search engines dominate the way we access information, it has become crucial for businesses to optimize their online presence through Search Engine Optimization (SEO). While traditional SEO tactics focus on keywords and backlinks, Semantic SEO takes things to the next level by emphasizing relevance and…

[marketingtips-allday]

local SEO for small businesses :tips and strategies

Local SEO is integral to digital marketing that can help small businesses grow and attract more customers. It involves optimizing your website and online presence for local search, ensuring that your business appears at the top of local search results, and attracting potential customers actively looking for the products or services you offer. The importance of local SEO for small businesses…

[hadone]

COMEMİXGO - MEGA+ (4)

Welcome to Comemixgo, the ultimate solution for businesses looking to enhance their online presence and connect with a broader audience. In today’s competitive digital landscape, having a reliable platform is essential to stand out and grow your brand. Comemixgo offers an innovative way to expand your reach with its extensive resources, including a comprehensive free company directory and an unlimited company directory option, tailored to meet your unique needs. 

Free Company Directory

A free company directory serves as an invaluable resource for individuals and businesses looking for information about various companies without any associated costs. Such directories provide comprehensive listings that include essential details like company names, addresses, phone numbers, and industry classifications. When it comes to navigating vast amounts of company information, a free directory offers users an accessible way to locate the businesses they need swiftly.

Among the numerous platforms available, Comemixgo stands out by offering not only a free company directory but also an unlimited directory option. This flexibility allows users to browse through countless listings for various needs. A free company directory can be particularly beneficial for small businesses and startups, helping them to establish connections and discover potential partners or clients. Additionally, it empowers individuals looking to research companies for employment opportunities, investment prospects, or service providers.

Utilizing a free company directory is straightforward; users can often search by keywords, industries, or geographical locations. This functionality streamlines the process, making it easy to find just the right business. Furthermore, having access to an extensive company directory without the constraints of fees or subscription plans can greatly enhance networking opportunities and resource accessibility for everyone.

Unlimited Company Directory

The Unlimited Company Directory offered by Comemixgo is a comprehensive resource designed to empower businesses by providing unrestricted access to a diverse array of company listings. Unlike standard directories, this feature ensures that users can explore an extensive range of businesses without limitations.

With the Unlimited company directory, users can:

Access a broad spectrum of industries, making it easier to find competitors, suppliers, or potential partners.

Utilize advanced search functionalities that allow for filtering based on specific criteria such as location, company size, and industry.

Gain insights into various companies, including contact information, business descriptions, and service offerings.

Bookmark favorite listings for future reference, enabling quick access to key businesses that align with their goals.

This feature not only enhances user experience but also simplifies the process of networking and finding necessary contacts in the business landscape. By utilizing the Unlimited Company Directory, businesses can make informed decisions and foster valuable connections.

Overall, this tool serves as an invaluable asset for anyone looking to thrive in today's competitive market.

Comemixgo

Comemixgo stands out as an essential platform in today’s dynamic business environment, providing both a free company directory and an unlimited company directory. This dual offering ensures that businesses of all sizes can benefit from enhanced visibility and accessibility. Ideal for startups and established enterprises alike, Comemixgo simplifies the process of discovering and connecting with a diverse range of companies.

One of the key features of Comemixgo is its user-friendly interface, allowing users to swiftly navigate through the extensive listings. By leveraging advanced search functionalities, you can easily filter results based on various parameters, ensuring that you find the most relevant companies for your needs. Whether you are looking for potential partners, suppliers, or competitors, Comemixgo makes it easy to access a wealth of information at your fingertips.

Additionally, the platform promotes networking opportunities, encouraging collaborations and partnerships that can lead to mutual growth and success. With the option for businesses to list themselves, Comemixgo contributes to a thriving ecosystem where visibility translates to more opportunities.

This robust directory is not just about listings; it also emphasizes quality. By vetting and verifying company information, Comemixgo ensures that users can trust the data they access. This commitment to quality makes it a go-to resource for anyone seeking reliable company information in the ever-expanding marketplace.

For those looking to maximize their outreach or explore new avenues for growth, utilizing Comemixgo's resources can prove invaluable. With a focus on providing both a free company directory and an unlimited company directory, businesses can leverage the platform to enhance their visibility and tap into new markets!

[smol-bby-bear]

Tips for agere caregivers from an age regressor

I’ve been an age regressor for almost 8 years, and has the same caregiver for almost 5 years. My caregiver wasn’t one prior and became one to look after me, so these are so tips I came up with. Not everything will be relevant to everyone, everyone is different and had different dynamics.

🤍 Give yourself time to think about whether you want to be a caregiver. I understand some people find out their partner is an agere and wants to help, but being a caregiver isn’t for everybody. Do you have the time to be there? Do you have the drive to nurture and protect? Do you understand what an age regressor is?

🤍 Do some research. Learn about age regression, what it is and the benefits.

🤍 Talk to the age regressor. What would change between you? What are the expectations? What does being an age regressor mean to them? What would they need from a caregiver.

🤍 Boundaries, for both the caregiver and age regressor. What’s off limits? What are you happy with or what would make you uncomfortable? Are certain conversations and topics off limits while regressed? Does the age regressor always need the caregiver or do they like to have little space alone sometimes? Are forehead kisses or hugs okay?

🤍 Triggers - Discuss possible triggers so you can avoid them while they're regressed.

🤍 Amount of time regressed. Discuss how often the age regressor goes into little space, how much of that time they’d like the caregiver to be there for little space. How long do they stay regressed each time? Do they want help trying to stay regressed longer?

🤍 Little space and big space. Discuss what things stay in little space and what things stay in big space. Some age regressors may get embarrassed if you mention what they did in little space while they’re big. Some things are only for when you’re big and some for when you’re in little space. (The same way you wouldn’t discuss/do certain things with a child)

🤍 If you already have an existing relationship (Ex. partner, friend, family member), it’s important to discuss what would happen if things don’t work out with you becoming a caregiver.

🤍 NEVER sexualise their little space (regardless if you’re their romantic partner when they’re big). All age regressors do it for a reason, all age regressors deserve to keep their little space a safe space.

🤍 While the age regressor is in little space, make sure they’re in a safe environment to do so, both mentally and physically. For example, work is not appropriate for them to be in little space, so reassure them they can have little space after work. Or if they’re with family who don’t know about agere.

🤍 Maybe prepare a key word that either of you could say if you’re getting overwhelmed. By using a keyword it will make it easier for the age regressor to communicate and understand. Then when the age regressor is out of little space the issue can be discussed and resolved.

Now you know that you want to try being a caregiver, get to know them as an age regressor.

🖤 Be gentle and sensitive - A lot of age regressors use it as a coping mechanism for trauma or stress.

🖤 Be helpful - Depending on the regressors age range, they may need a lot of help. Be there to help your little one for tasks they may find difficult. Like tying their shoes, or cooking food for them, pouring them drinks etc.

🖤 Activities - Learn what your little one enjoys doing when they're small. Do they like colouring? Or watching cartoons? Learn what shows they like, foods they like to eat, drinks they like etc.

🖤 Keeping your little small - Some littles struggle with staying regressed, so learn how to keep them regressed for longer. Does baby talk make them feel tiny? or helping them do tasks? Cartoons? Toys and games?

🖤 Get to know the way the age regressor talks. Some regressors may change words for things. For example, while i’m regressed -

sleepies = sleep

kikky = cat

da = the

🖤 Some age regressors may be non-verbal.

🖤 All caregivers will make mistakes, so don't feel bad if something doesn't go well at first. You're doing an amazing job and you'll be making your little one feel so special and safe.

🖤 If you are unsure about something talk to the age regressor about it when they are out of little space to resolve it.

[covid-safer-hotties]

Reference preserved in our archive

Abstract Background: COVID-19 emerged in December 2019 and rapidly became a global pandemic. It has since been associated with the progression of various endocrine disorders, including thyroid disease. The long-term effects of this interplay have yet to be explored. This review explores the relationship between COVID-19 and thyroid diseases, emphasizing thyroid gland function and the clinical implications for managing thyroid disorders in infected individuals.

Objectives: This narrative review intends to provide insight into the scope of research that future clinical studies may aim to address regarding the long-term effects of COVID-19 infection on thyroid health.

Methods: Keywords including “thyroid disease”, “COVID-19”, and “long-term” were used to search PubMed and Google Scholar for updated and relevant clinical research.

Results: COVID-19 affects the thyroid gland multifacetedly and includes direct viral invasion, immune-mediated damage, and hypothalamic-pituitary-thyroid axis disruption. Approximately 15% of COVID-19 patients experience thyroid dysfunction, which can present as thyrotoxicosis, hypothyroidism, or non-thyroidal illness syndrome (NTI). Noteworthy findings include inflammatory thyroiditis. Long-term effects, including those observed in children, include persistent hypothyroidism and exacerbated pre-existing thyroid-autoimmune conditions. Management of thyroid disorders in COVID-19 patients requires consideration: anti-thyroid drug (ATD) therapy used to treat hyperthyroidism in COVID-19 patients may need adjustment to prevent immunosuppression. Radioactive iodine (ROI) alternatives and interleukin-6 (IL-6) receptor antagonists could offer potential benefits and should be further explored.

Conclusion: Longitudinal follow-ups post-COVID-19 for patients with new and pre-existing thyroid disorders can improve disease outcomes. In addition, pathophysiological research on thyroid dysfunction in COVID-19 may help develop strategies to prevent and alleviate thyroid gland abnormalities post-COVID-19.

[copperbadge]

Ho Bisogno di Aiuto, Per Favore

Okay, I give up, I cannot find this on my own.

I'm reaching a point with Italian where I can move away from Duolingo into more independent learning. It's not that I'm good at the language, it's that I understand the theory well enough that I now just need practice, and the best way to do that is to find Italian texts and start translating them. Finding them is no issue; Archive Of Our Own has Italian-language fanfic, which has the benefit of sometimes having translations already posted so I can check my work.

But what I'm looking for is a program that will help me structurally, and all the keywords I can think of are just returning 1. software that does the translation for you, 2. language learning apps I don't need, and 3. professional translation software that is far beyond what I need and also very expensive. What I want is simple and yet I don't know if it exists or how to rig a homebrewed version if it doesn't.

I want a program (preferably with a mobile app but I'll take what I can get) where you can paste a page of Italian text into it and it will automatically put a line beneath every line of Italian where you can write an English translation. Basically I want the digital version of this, but for grownups learning a language instead of kids learning handwriting:

and I really just have no idea how to source that.

Anyone got any ideas? Fanfic translators, what do you use? Professional translators, are there basic free or low-cost programs that will do this? I've got a budget of around $150 for a one-time purchase or I'm willing to pay up to about $10 a month for a subscription. Or if there's a way to rig this myself in Office or Drive, I'm willing to do the work. I just don't know how to find this. Which is embarrassing to admit as a researcher, but sometimes being a good researcher is knowing when you have to ask a human instead of continuing to bang your head against the internet.

[talonabraxas]

Blue Solar Eagle

The number 9 is called ‘Solar’ and its keywords are ‘Realizing, Intention and Pulse’. The 9th day of a wavespell is always intense. There is a lot of power in that number and people born on Solar days are really good at getting what they want. Today whatever your ‘intention’ is, make sure it’s the right thing for you - just because it's easy to get, doesn't mean you need it. If you are discerning however, in what you pursue today this number really packs a punch and can help you succeed in your endeavors.

Today is Blue Eagle and key words associated with it are ‘Creativity, Mind and Vision’. The Blue Eagle sees things from a higher perspective and uses creativity to solve problems. They are also powerful predators and can take what they desire with ease. The combination of number and day makes for a very interesting scenario. Today provides the perfect opportunity to swoop down and grab what you want so make sure your intentions are good and no one becomes your prey. Be responsible with this power today is the message here. The Eagle, when it has this much intention, is a force to be reckoned with! Take advantage of this viewpoint Eagle offers you today, so you can see clearly what there is up for grabs.

Today’s Guide is the Blue Monkey which represents ‘Magic, Play and Illusion’. Monkey can lead you today if you can understand the difference between magic and illusion. This can help with deciding which opportunity you should grab. Remember though that Monkey does like to play, so try to keep on your toes whenever he is leading the way.

If you are a Red Serpent today will Challenge you. You are normally good at striking for what you want at just the right time but today you may miss your chances. The powerful Eagle is flying over you and so, you may need to keep out of his way. Watch out! You may spot him as he casts his shadow over you - ready to snatch you up!

The Occult power is the White Worldbridger which represents ‘Death, Equality and Opportunity’. This gives the day even more opportunities, so prepare to cross a bridge to get what you want. You may have to let something go... as Worldbridger always insists that you pay a toll before crossing the bridge. The Worldbridger is a very Shamanic bridgekeeper and he insists when in this position, that you cross a bridge to a magical realm.

The Ally is the Yellow Seed and they love to 'sow awareness'. Today they play a supportive role and so if you need help deciding which opportunity to grab, consult a Yellow Seed. If you are one, your wisdom will be of great benefit to others today. Yesterday the Seed was in the weakened challenge position but today he is better able to be of assistance. If you don’t have one to call upon, do what a Seed would do and gather information. Research what you need to know and don’t forget to share your findings with others. -The Tzolkin Times

“Eagle Power Animal Symbol Of Spirit Vision And Strength”

White/Blue Eagle Talon Abraxas

[janetjacksonseo]

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[rafijaman]

The Basics of Digital Marketing For Beginners

Tips for Beginners

As a digital marketing beginner, you don’t have to feel intimidated or lost. Here are some tips to make digital marketing for beginners easier to grasp and get going.

Know everything you can about brand awareness

Building brand awareness is an essential element to your marketing strategy and your success. Start out by knowing everything you can about it and its benefits.

Essentially, brand awareness is the recognition and familiarization by others of your brand, product, or service. To boost such awareness, you will need to help consumers learn more about your business, the products or services you offer, and what makes you stand out from your competitors.

There are several ways to build brand awareness. Consistency in how you present your brand across channels and platforms will be key. Consumers will be able to look at a blog or social media post and instantly know it’s yours if you do it right.

SEO is everywhere

Search engine optimization (SEO) is everywhere today! Once you acknowledge this, it’s time to get in the game by understanding how SEO works and ways to use it to your advantage.

Sure, it can be a little intimidating at first, so start slow and easy. Identify keywords and phrases that your target audience uses to conduct searches. Incorporate these into all your content so your audience can find you more easily. From here, you’ll want to consider a link-building strategy to boost your SEO even more.

If you start feeling anxious, remember to take action one step at a time and keep learning all you can about SEO techniques and available tools. Soon you’ll be using it to increase website traffic, gain higher-quality leads, and more.

Discover the online potential of your brand

One of the most empowering moments that can occur as a digital marketer is to discover the online potential of your brand. Digital marketing is the perfect avenue for generating high-quality leads that result in more interaction with your brand and, ultimately, higher sales.

You may discover opportunities to offer webinars to customers, create courses, sponsor events, or become a thought leader in your field. The online potential of your brand is vast, and cashing in on that is possible with targeted marketing and planning.

Get to Really Know Your Customers

While you may already know everything about your product or service, it is essential to step away from that and get to really know your customers. By doing so, you can build a better marketing strategy that appeals to them and other potential customers.

Conduct your own market research by sending out surveys to existing customers and by asking for feedback. Closely study customer reviews and comments to gain a sense of what they want most. Learn all you can about who they are, what they want or need, and the type of interests they have.

Once you collect this information and start to understand your customers, develop your buyer personas. You will use these to plan your marketing strategy and the type of content to share.

Build a significant presence on social media

Consumers today spend tons of time on social media platforms. Since that is where they are, it is where you should be also. The goal is to build a significant presence on one or more platforms.

Create your social profile to match your brand and how you present yourself on your website. Now it’s time to start publishing content. Consider mixing it up a bit at times, providing informative, educational, or entertaining content to show your brand’s confidence and personality. Don’t just focus only on your products or services, but add posts that speak to your target audience’s interests and desires.

Online consumers are highly visual these days, so be sure to always include the highest quality videos and images with your posts. As you gain more followers, increase your interaction with them by responding to comments. You can even use interactive content to draw them in further.

[meelsport]

Exploring the Benefits of AI SEO Tools for Your Website

AI SEO tools are transforming the way we approach search engine optimization. In today’s fast-paced digital world, leveraging AI SEO tools can give your website a significant edge over the competition. These advanced tools use artificial intelligence to enhance various aspects of SEO, making it easier for your content to rank higher on search engine results pages (SERPs). Let’s dive into how AI…

[mtbcleadgenbuzz]

Why Semantic SEO Is Crucial For E-Commerce Success

Why Semantic SEO Is Crucial For E-Commerce Success Search engine optimization (SEO) is a crucial aspect of e-commerce success, as it determines how visible your website is in search engine results. Semantic SEO, also known as contextual or intent-based SEO, is a relatively new approach that focuses on the context and meaning behind search queries. By understanding the intent of the searcher,…

[thatwitch-opal]

Hey! I’m going to ramble ‘bout the moon in this post.

I do a LOT of researching in my free time, but I can’t always remember everything I’ve looked up/learned!! I do have plenty of notebooks with various amounts of information in them, but I think that making a digital BoS is something that benefits me a lot! So that’s where this information is coming from!

Summary of all that: I’ve got LOADS of info, that I’m compiling into a digital BoS! This is an excerpt from that.

Now.. on to the post!!

As the Moon orbits around the Earth, it appears in different areas of the sky, right? Because of this, the Moon is constantly moving through the different constellations of the Zodiac – changing signs every 2-and-a-half days (I’m pretty sure it’s 2 & 1/2).

So, if you were to incorporate the astrological associations of the signs in with whatever phase the moon is in, it will greatly enhance your work with the Moon – even if you don’t pay that much attention to astrology, or necessarily believe in astrology.

Below is a list and quick profiles of the 12 moon signs with associated keywords/phrases that you can incorporate into your Moon workings.

Just a refresher, the New Moon is generally for manifesting, and working toward dreams, while the Full Moon is typically a time for celebrating, gratitude, and releasing.

So when the moon is in… it’s a good idea to think about:

Aries – ♈︎ : Taking initiative, starting new projects, putting yourself out there.

Taurus – ♉︎ : Security, pleasure, getting things done.

Gemini – ♊︎ : Communication.

Cancer – ♋︎ : Connect with feelings, home and domestic life.

Leo – ♌︎ : Leadership, confidence.

Virgo – ♍︎ : Service, well-being, self-care.

Libra – ♎︎ : Balance, harmony, compromise.

Scorpio – ♏︎ : Healing, rebirth. Fresh start.

Sagittarius – ♐︎ : Adventure, take a risk, try something new, get out of your comfort zone.

Capricorn – ♑︎ : Structure, long-term goals.

Aquarius – ♒︎ : Passion/love, unconventional ideas & approaches.

Pisces – ♓︎ : Creativity, passion, reflection.

So, today (Thursday, August 31st) is one day after the Super Blue Full moon in Pisces!

What does that mean?

In short, it means that the moon is still in the sign of Pisces; granted it might not be as powerful as last nights moon, but it’s still technically in its full phase. It also technically won’t be a waning moon until September 3rd (as per the chart on the Moon Calendar app)!

With this said, you can still use the moon’s “full phase” energy, in your work! Though, it’ll begin moving into Aries on the 1st! So on the first, it’ll have a mixture of energies for part of the day—which is SUPER COOL!!

Though, I don’t know exactly *when* that time will be; I do know that moving from Pisces to Aries is pretty good for “passion projects,” as one may say! You want to start that new art piece? DO IT! Write/draft that book!! The world is your oyster!!

Want your passion project to be more inward? GO FOR IT!

That’s all I really wanted to say, if you’ve got any questions please feel free to send them!! Have a wonderful day!

[sean-parnell]

How Manufacturers Can Leverage Content Marketing to Grow

Cold calls, print advertising, tradeshow participation, and knocking on doors once worked well manufacturers can no longer rely on them to generate leads that fuel sustainable, double-digit growth despite having an effective sales team that may still have some skills in these areas.

Inbound lead generation in commercial and industrial markets requires compelling brand storytelling and thought leadership that educates prospects along the buyer’s journey, who don’t want to talk with salespeople before they’re good and ready as they fear being “sold to” by people that don’t have their best interest in mind.

Problems Solved vs. Products & Services, Features & Benefits

Powerfully resonating with prospects requires brand storytelling that converts website visitors into prospects then into customers.

Your brand story begins with having a deep understanding of the problems faced by your prospects, what they need to overcome them, and the value to them in doing so before promoting all of your products and services and their features and benefits. Prospects are searching for who can solve their problems and may have a limited understanding of what will solve their problems, so claiming your solutions are “the best” and that you’re an “industry leader” may mean nothing until they have an understanding of how your products will help them.

The hero of your prospects’ story is themselves, so you need to educate them on how you can solve their problems, and how your people, process, products, and services – not just products – do so. This is what will resonate powerfully with them. In this way, you serve as a guide for achieving success and avoiding failure. Your products and services with their features and benefits are how you solve these problems..

Thus, your “brand story” needs to be told throughout all of your marketing: on your home and about pages, blogs, guides, case studies, marketing collateral, presentations, proposals, press releases, third-party website profiles, direct mail, email campaigns, your tagline, and anywhere else you promote your company.

A brand story for each product and service you sell can also be developed as each of them solves different problems in different ways for different markets. This “sub-brand storytelling” is also effective for different vertical and geographic markets as each has different requirements.

Extracting & Promoting Thought Leadership

When they have a problem that they want to solve – because the pain of not changing exceeds the pain of the change – prospects self-educate themselves by researching the internet before speaking with any vendors, so it’s important to provide educational content that will help them understand how you can solve their problems:

TOFU: Top of Funnel: this content builds awareness by providing an overview of the problems you solve and how your products solve them

MOFU: Middle Funnel: this content goes one level deeper and helps them consider between different options that can solve their problem

BOFU: Bottom Funnel: this content gets very specific and helps prospects make their final decisions

OOFU: Out of Funnel: this content is created in a misguided attempt to maximize keyword rankings and website traffic as part of a flawed search engine optimization strategy (SEO) but fails to generate leads though can be quite costly

Tip: it’s important to have a good balance of all types of content (except OOFU).

It’s especially important for manufacturers to understand that, in addition to learning about how you solve their problems with your products and services, your prospects want to know how your solutions and business practices compare with both direct and indirect competitors. They also want to understand how their investment can be cost-justified so they can sell the idea of buying from you to internal decision makers that may not be in communication with you. Product comparisons are very useful because this is what prospects try to compile themselves, especially if they include areas where your competitors have an advantage over yours. Case studies that include return on investment (ROI) estimates are also highly useful for prospects.

Lead-Generating Content Begins with Keyword Research

Understanding and prioritizing what your prospects are searching for is a critical first step for lead generation, which begins with conducting keyword research on all the different terms your prospects may use.

Onsite SEO then fully leverages the content you’ve already developed when you work the highest priority keyword phrases into your page titles, meta descriptions, H1 headers, and throughout the content of each page – just remember it has to read well and should only be performed by someone that thoroughly understands your business and what prospects value.

Brainstorming content ideas that incorporate these keyword phrases and educates prospects along the buyer’s journey is the next step, following by prioritizing these content ideas into an editorial calendar. The best content comes from getting a professional copywriter to interview your company’s thought leaders and then writing up what is learned in the form of foundational website content, blogs and guides.

Best Practice: Google Search Console reports the keywords people searched for to find you.

Creating Lead Magnets

When your prospects discover that you are providing education and thought leadership for how you can solve their problems, many will be willing to provide their contact information to download this gated content – especially long-form, MOFU and BOFU content including guides, whitepapers, ebooks, and webinars. It’s also important that your contact forms ask prospects where they found out about you so you can attribute each download to the marketing or other activities that generated them. It’s not recommend to gate promotional material that prospects expect to be freely available, including blogs, brochures, data sheets, infographics, case studies, and similar materials.

Promoting MOFU and BOFU also generate even more website traffic and leads, including in Google Ads, LinkedIn Campaigns, Microsoft Ads and other pay-per-click (PPC) campaigns, your social media profiles (especially LinkedIn and Twitter), on third-party article publishing sites (e.g. Medium), and throughout your public relations activities.

The Manufacturing Content Creation & Lead Generation Process

Here are the steps for creating content that has been proven to generate leads and product sales from many commercial and industrial manufacturers:

Conduct keyword research and optimize all of your current content for search

Develop brand storytelling and implement it throughout your home and about pages, marketing collateral, presentations, and all other marketing materials

Write blogs and publish them on a consistent schedule, educating prospects on a wide variety of topics that help them understand how your products and services will solve their problems

Syndicate unique versions of this content on high ranking, third-party websites

Launch Google ads and email campaigns to bring more prospects in

Create microsites to promote how you solve specific problems in your top vertical markets

Launch ecommerce to supplement sales through your channel partners for people that want to speak with and buy directly from you – just don’t undercut them, so selling only at list price is recommended

Evaluate new market opportunities where your current competitors are irrelevant with Blue Ocean Strategy

This approach routinely generates sustainable, double-digit sales growth with an ROI of over 300% within 12-18 months when executed by an experienced industrial marketing agency – and your company will no longer be a well-kept secret in your markets.

The Case for a Marketing Audit

While it may be appealing to hire a full-time content marketer, SEO specialist, or to outsource to a manufacturing marketing agency that may wow you with shiny objects, conducting deep dive marketing due diligence with an experience marketing consulting resource understands your industry is typically a better way to start.

An effective marketing audit will identify what it will take for you to generate sustainable, double-digit growth by leveraging brand storytelling, content marketing, SEO, content syndication, email campaigns, marketing automation, social media, advertising, PR, and more.

Most marketing audits focus only on promotional marketing communications, so you may want to find an industrial marketing agency that can auditing the other three Ps of your marketing: products and services, pricing and placement (selling through channels and go-to-market strategy).

[rachellaurengray]

AI & Tech-Related Jobs Anyone Could Do

Here’s a list of 40 jobs or tasks related to AI and technology that almost anyone could potentially do, especially with basic training or the right resources:

Data Labeling/Annotation

AI Model Training Assistant

Chatbot Content Writer

AI Testing Assistant

Basic Data Entry for AI Models

AI Customer Service Representative

Social Media Content Curation (using AI tools)

Voice Assistant Testing

AI-Generated Content Editor

Image Captioning for AI Models

Transcription Services for AI Audio

Survey Creation for AI Training

Review and Reporting of AI Output

Content Moderator for AI Systems

Training Data Curator

Video and Image Data Tagging

Personal Assistant for AI Research Teams

AI Platform Support (user-facing)

Keyword Research for AI Algorithms

Marketing Campaign Optimization (AI tools)

AI Chatbot Script Tester

Simple Data Cleansing Tasks

Assisting with AI User Experience Research

Uploading Training Data to Cloud Platforms

Data Backup and Organization for AI Projects

Online Survey Administration for AI Data

Virtual Assistant (AI-powered tools)

Basic App Testing for AI Features

Content Creation for AI-based Tools

AI-Generated Design Testing (web design, logos)

Product Review and Feedback for AI Products

Organizing AI Training Sessions for Users

Data Privacy and Compliance Assistant

AI-Powered E-commerce Support (product recommendations)

AI Algorithm Performance Monitoring (basic tasks)

AI Project Documentation Assistant

Simple Customer Feedback Analysis (AI tools)

Video Subtitling for AI Translation Systems

AI-Enhanced SEO Optimization

Basic Tech Support for AI Tools

These roles or tasks could be done with minimal technical expertise, though many would benefit from basic training in AI tools or specific software used in these jobs. Some tasks might also involve working with AI platforms that automate parts of the process, making it easier for non-experts to participate.