Boost Organic Traffic: Insights from IU Marketing, the Top SEO Agency in India
In the ever-evolving world of digital marketing, building organic traffic is crucial for businesses to succeed online. As the leading SEO agency in India, IU Marketing has unrivaled expertise in driving organic growth. In this post, we'll share five effective strategies that can help businesses boost their organic traffic and enhance their online presence.
1. Comprehensive Keyword Research:
Effective SEO begins with thorough keyword research. At IU Marketing, we understand the significance of identifying relevant keywords that align with your target audience's search intent. By leveraging advanced keyword research tools and techniques, we uncover valuable insights, allowing us to optimize your website's content and meta tags strategically. Incorporating long-tail and high-volume keywords in a balanced manner can significantly improve your website's visibility on search engine result pages (SERPs) and drive targeted organic traffic.
2. On-Page Optimization:
On-page optimization plays a vital role while improving SEO rankings. Our expert team at IU Marketing focuses on optimizing various on-page elements, including title tags, meta descriptions, header tags, and URL structures. By aligning these elements with your target keywords, we enhance your website's relevancy and crawl ability, thereby attracting more organic traffic. Additionally, optimizing content quality, ensuring proper keyword density, and incorporating internal linking strategies further contribute to improved user experience and higher search engine visibility.
3. High-Quality Content Creation:
Content is the king of any successful SEO strategy in the long run. IU Marketing understands the importance of creating compelling, informative, and original content that resonates with your target audience. Our team of skilled content writers and strategists meticulously develop content that is optimized for search engines while providing value to readers. Engaging blog posts, in-depth articles, informative videos, and interactive infographics are just a few examples of the content formats we utilize to drive organic traffic and establish your brand as an authority in your industry.
4. Link Building and Outreach:
Link building remains a vital aspect of SEO. IU Marketing employs proven link-building strategies to acquire high-quality backlinks from reputable websites relevant to your industry. Through outreach campaigns, guest blogging, influencer partnerships, and content promotion, we help generate valuable backlinks that boost your website's authority and search engine rankings. Our holistic approach ensures sustainable link-building practices, contributing to increased organic traffic and improved online visibility.
5. Technical SEO Optimization:
Ensuring a technically sound website is paramount for organic growth. IU Marketing conducts thorough website audits to identify and rectify technical issues that may hinder your site's performance. Our SEO experts optimize website speed, improve mobile responsiveness, fix broken links, and enhance overall user experience. Implementing structured data markup, XML sitemaps, and proper URL cannibalization are some of the techniques we employ to maximize your website's visibility in search results. By focusing on technical SEO optimization, we enable search engines to crawl and index your website effectively, driving organic traffic to your web pages.
Conclusion:
In today's competitive digital landscape, IU Marketing has proven expertise in leveraging these five effective strategies to build organic traffic and enhance online visibility for businesses across various industries. By implementing a comprehensive SEO approach, you can secure a stronger online presence, attract targeted traffic, and achieve long-term success in the ever-growing digital marketplace.
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Why do you need an Advanced Rank Tracker for your SEO?
As Google updates its search algorithm regularly, the SEOs are continuously
improving their strategies because traditional SEO techniques will no longer work in the upcoming days.
This means the traditional rank tracker doesn't satisfy the SEO's needs. This is exactly when the advanced rank tracker with all the SERP features tracking comes into the game.
An advanced rank tracker is designed to help SEOs overcome the shortcoming they have met using other regular rank trackers. And, it will be built with the features that everyone missed in other typical rank trackers.
Have you come across any such advanced rank trackers?
If no, it means you haven't tried the recently launched highly advanced modern rank tracker, Serpple. This immaculate rank tracker is built by keeping in mind the pain points of SEOs struggling with regular rank trackers.
For example,
Serpple not just tracks ranking but makes them readable through colorful visual representations, the dynamic graphs. And the Serpple score out of 100 lets you measure your overall organic performance. Like this, Serpple provides many other unique features that other rank trackers have missed to provide their users.
Few of them are,
1. The Current Google SERP view and the best google SERP view
2. Featured snippets tracking
3. Google search ads tracking
4. Rating snippets tracking
5. Trending keywords and deviating keywords,
6. Customizable email reports
7. Customizable grids
8. know your SERP competitors
and many more.
Moreover, the Serpple team will tirelessly work on and update users with many exclusive features periodically. So, what are you waiting for? Go for this advanced rank tracker, Serpple which is user-friendly for both SEO beginners and SEO pros like you.
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RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024
Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.
SEO: GOOGLE & OTHER SEARCH ENGINES
Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK.
The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common. You can read the full study here.
Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped.
New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview.
This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones.
Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google.
Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...
While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from.
Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search
Cache:[page link]
as in cache:https://cindylouwho-2.tumblr.com
that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time.
Missed Google news in February? Here’s your update. And just in case you are really behind, here is January.
Not Google
Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t.
Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia.
SOCIAL MEDIA - All Aspects, By Site
General
A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population.
Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]
Bluesky is now open to everyone - it was previously invite-only.
Facebook (includes relevant general news from Meta)
Meta has introduced several changes to its Ad options, applying to Facebook and Instagram.
Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”
Instagram
An updated post on Instagram's algorithm and how it works.
Instagram is still beta testing longer Reels for some users.
If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)
LinkedIn
Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication.
Pinterest
Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know.
Reddit
Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site.
Google is paying Reddit to scrape its content through the API instead of from the web.
Snapchat
Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go.
Threads
Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works.
TikTok
There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy.
You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“
TikTok may be testing a photo app, which would obviously compete with Instagram.
Twitter
What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked.
Tumblr
Tumblr will be selling data access to AI companies.
YouTube
This is a pretty decent article on YouTube SEO.
(CONTENT) MARKETING (includes blogging, emails, and strategies)
Small and micro-businesses need an email list. An email list is:
portable (unlike most social media followers or marketplace buyers)
is available to almost everyone, as we all need at least one email address if we are online
less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)
I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong.
(My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)
Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through.
Find out how to get people to read all the way to the end of your content.
Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6.
We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.”
Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”
ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES)
Google Ads can now be tracked in Google Analytics 4.
Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023.
STATS, DATA, TRACKING
Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out.
BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE
I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers. For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”
According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”
Trend alert: bag charms are back.
IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS
Almost all of these 12 video tools are free, and some can be used on your phone.
MISCELLANEOUS
This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items.
Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.
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Revolutionizing Payment Processing in High-Risk Domains
Article by Jonathan Bomser | CEO | Accept-Credit-Cards-Now.com
In the swiftly changing world of online commerce, where transactions occur in the blink of an eye, the significance of payment processing for high-risk sectors has reached unprecedented levels. Businesses now seek a dependable and secure payment processing solution to handle their financial transactions seamlessly. Step into the future of payment processing, where embracing credit card payments becomes a smooth reality for merchants in high-risk industries.
DOWNLOAD THE REVOLUTIONIZING PAYMENT PROCESSING INFOGRAPHIC HERE
Navigating the Complex Landscape
Before we delve into the innovative solutions available today, it's pivotal to grasp the intricacies of high-risk payment processing. Businesses in sectors like credit repair or CBD often face the high-risk label due to the nature of their services, presenting substantial challenges in acquiring merchant accounts and payment processing.
The Imperative for Reliable Merchant Processing
High-risk merchants demand a robust and secure merchant processing system to maintain competitiveness in their markets. While traditional banks and payment processors may hesitate to engage with these industries, pioneering solutions have emerged to fill this void.
Entering the Epoch of High-Risk Payment Processing
Enter the epoch of high-risk credit card processing and the ascendancy of cutting-edge high-risk payment gateway solutions. These advanced services cater specifically to businesses operating in challenging domains, offering a lifeline for companies striving to provide their products and services while adhering to stringent industry regulations.
E-commerce Payment Advancements
For e-commerce businesses in high-risk sectors, the demand for efficient and reliable payment processing is paramount. With the right e-commerce payment processing solution, even industries such as credit repair and CBD can flourish. The days of struggling to find a merchant account that accepts credit cards for e-commerce are now relegated to the past.
Unlocking Potential in High-Risk Payment Processing
In the high-risk landscape, securing a reliable credit repair merchant processing partner or a CBD merchant account provider can be challenging. However, businesses can now leverage specialized payment gateway solutions tailored to their unique needs. These gateways facilitate the acceptance of credit cards for credit repair or CBD payment processing while adhering to industry regulations.
High-Risk Industries Embrace Technological Innovation
The convergence of high-risk industries and cutting-edge payment processing technology marks a paradigm shift. Companies in these sectors can now provide their customers with a seamless credit card payment processing system rivaling that of mainstream businesses. This synergy between high-risk domains and advanced payment solutions is the catalyst for their growth and success.
SEO-Optimized High-Risk Payment Processing
Highlighting growth, it's essential to underscore the significance of SEO-optimized payment processing services. In today's digital age, online visibility is paramount. For businesses seeking to accept credit card payments, a payment processing system optimized for online search provides a significant advantage.
The payment processing landscape is undergoing a transformation, particularly in high-risk domains. The advent of specialized high-risk payment processing and e-commerce payment solutions empowers businesses to thrive in challenging industries. With the capability to accept credit cards for CBD or credit repair merchant processing, these companies can unlock their true potential. Accept-Credit-Cards-Now Merchant processing services lead the charge in this revolution, equipping high-risk businesses with the necessary tools for success. It's no longer about navigating the treacherous waters of payment processing; it's about thriving in them.
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