#Effective Content Marketing Tools

[2happyherder]

[mehmetyildizmelbourne-blog]

Substack Mastery Book: Chapter 9

How Do the Mighty BOOST Options Work on Substack, and How Can I Supplement It With Community Power? Dear beta readers, Thank you for your valuable feedback on the previous seven chapters, which is helping me refine this book and enhance it as a valuable resource for fellow writers. I have covered seven critical aspects that have helped many readers jumpstart their Substack journey. Receiving…

[transcriptioncity]

Global business communication services and Multilingual Transcription Services

Global business communication services and Multilingual Transcription Services Effective communication across languages is essential for global businesses. Multilingual transcription services convert spoken language into written text in various languages. This article explores the benefits of multilingual transcription, tips for selecting the right service, and how to implement these services in…

[nittyagi]

Step-by-Step Content Marketing Guide for Business Success

Content marketing is vital for businesses to connect with their audience and drive profitable action. This guide covers essential strategies, from setting clear goals and identifying the target audience, to content creation, distribution, and measuring

Content marketing has become an indispensable tool for businesses aiming to attract and engage their target audience. In this comprehensive guide, we’ll walk you through step-by-step content marketing strategies that can elevate your brand’s online presence. Whether you’re a seasoned marketer or just starting, this guide will provide valuable insights and practical steps to create an effective…

[isubhamdas]

Measuring Social Media Marketing Success

Unlock the secrets to measuring social media success. This guide reveals key metrics, expert tips, and real-world examples to track ROI and boost your brand’s online visibility. Continue reading for an in-depth exploration. Social Media Marketing SuccessWhy Measuring Social Media Success Matters?Key Social Media Marketing Metrics to TrackEngagement MetricsReach and Visibility MetricsConversion…

[mtbcleadgenbuzz]

Small Business Survival Guide: Essential Strategies For Success

Small Business Survival Guide: Essential Strategies For Success Small businesses are the backbone of any economy, and they play a vital role in driving growth and development. However, starting a small business is not an easy task, and it takes more than just passion to succeed in today’s competitive marketplace. With limited resources and stiff competition from larger corporations, many small…

[powerfulaitools]

The Importance of Keyword Research for On-page Optimization

🔍🎯 Don't underestimate the power of keyword research for on-page optimization! It's the foundation of your SEO strategy and can make all the difference in attracting high-quality traffic to your site. 🚀 #SEO #KeywordResearch #OnPageOptimization

Photo by Vlada Karpovich on Pexels.com If you’re running a website, then you’re probably already aware of the importance of SEO. You want your site to show up at the top of search engine results pages (SERPs), so that potential visitors can find and click on your site ahead of your competition. But did you know that one of the most crucial steps in optimizing your content for search engines is…

[prettyinpwn]

I know I'm gonna sound like a crazy old broken record... but hear me out. Lots of speculation as to the true purpose of the thisisnotawebsitedotcom.com thing beneath the cut.

So... does anyone else feel like the ARG website is... odd? Like it's leading to something more coming? And before anyone screams, "Well, ackshully, Hirsch said he doesn't want to do a Season 3-"

YES. I KNOW. He said no Season 3 a million times. I was there when he told us Season 2 was it for the first time. But what he didn't say, however, was, "No more Gravity Falls anything... EVER.". Hence why we've gotten Journal 3, Lost Legends, and now The Book of Bill. Hirsch is veeerrrrry comfortable making more GF stuff.

And as someone that studied programming in college, I can tell you, this website does not seem like it was easy or cheap to make. It's effectively a single screen point and click game in a browser. Looking at the code, it seems they did use a framework called Bridgetown, lacing in looped animated MP4 files with clickable assets on top that make up the interactive elements (e.g the computer), with a lot of content made for the website itself from image files and text for each prompt a user might type. Sure, it's not the most difficult thing to program, but it's a lot more complex than, say, the searchfortheblindeye site back in the day.

That, and as someone who has worked in the corporate world, I'm sorry, but you don't pour this much effort/money into something that is just "lol cool things after product for funsies". If this was just for The Book of Bill, the smart marketing decision would have been to make the lofi album and the website, tease fans with both of them, and let them lead to an announcement of the book itself to tempt them into buying it, not the other way around. Like... Disney ain't gonna do that just out of love for fans. It's Disney, come on. They do things for money.

It's possible that Hirsch paid for it himself just for the fans, but I doubt it. Wanna know why? Because of the website's security certificate and ownership. Let's take a gander at this:

There are two odd things here. One, the range of the expiration. Most security certs last 1-2 years, at least they did at one of my previous places of employment (and we had like 50+ of them). This one expires November 7th, 2024. Odd, but maybe they only want the website up for a few months? Anyways, as an aside, everyone keep an eye out for November 7th, 2024. Could be nothing, could be something.

The other weird thing is the domain holder. Looking it up on ICANN, it gives this address:

Look that up on Google Maps, and it takes you to a company called Dun and Bradstreet. Long story short, the company does a bazillion things, but the main thing we're talking about here is:

Oh gee, Sales and Marketing. And their Sales and Marketing tools? Basically, they use data to tell companies who their audience is, so that they can market to them. Now, why would Disney care about this for a fandom for a show that's been done for almost a decade, just for a book that was released before said website (so we know they're not gathering marketing data for the book)?

Well, if I were to guess... long story short, all this stuff is a tactic to gauge who the Gravity Falls audience is now. Release the book, make some dough and fans happy, tie in a secret marketing data collection gimmick (AKA the website) using D&B as a vendor to hook the data into your CRM, send fans to a website to collect marketing data, and shabam. Now you know who the target market is all this time after.

And why in the hell would a company care about that? You tell me. Why care about who a target market is if you're not planning on marketing something to them later?

It could be that Disney is planning something similar to Gravity Falls and wants to gauge if there'd still be a market for that kind of show. Or... it could mean that Disney is planning on something more substantial related to Gravity Falls or Hirsch pitched it, and they were like, "Well, wait, let's collect data on this, first, so we'd know if it'd be a good business decision.". Not sure.

I mean, maybe I'm crazy, but doesn't this seem fishy to anyone else? If anyone else has any hypotheses as to why Hirsch and Disney have a Gravity Falls website owned by D&B, let me know, but to me... this smells... very... marketing oriented. And Hirsch doesn't seem like the guy to pour his own money into hiring an outside company to gather marketing data, that seems more up Disney's alley.

[artdotpage]

Problems facing modern artists & creators

I've talked with hundreds of artists and creators about the difficulties they face trying to earn a living from their craft.

This post covers two of the big ones (social media algorithms & bargain basement marketplaces), and what tools are available to grow your business despite these issues.

Social Media Algorithms and Audience Ownership

Social media platforms are a godsend for getting your work in front of potential clients and building a loyal fan base.

However as you will all have experienced, it can take a mastermind to figure out what kind of content the algorithm wants you to post, and if you don't do that you'd be as well throwing your content into the void as even your own followers might not see your post, never mind new viewers.

It also means you don't truly own your audience, if you post something slightly controversial your account could be deleted without warning, or perhaps a billionaire buys the site and everyone flocks to a new platform where you have to start growing your following all over again.

Solution: Build a mailing list

This is perhaps the single best marketing tool available to any business, and is sorely overlooked by artists and creators.

It's cost effective and because you own your mailing list it doesn't matter what's happening on social sites, you can always keep in touch with them.

The tricky part is converting people into mailing list subscribers. However I've seen plenty of creators successfully build one by offering incentives including free digital downloads, early access to content, discounts on your store etc.

Those who sign up to your mailing list would be considered high quality followers, someone who is much more likely to convert to a paid client and buy from you again in the future compared to the average follower on social media.

Tools

https://art.page/

https://substack.com/

https://convertkit.com/

Losing clients to undercutting competitors on the same platform/marketplace

If you run your business on a marketplace or platform, your clients are one click away from finding plenty of other choices who are willing to undercut everyone else to land a sale.

These sites have no incentive to make sure that traffic you drive to your profile actually purchase from you. Whether a sale is made through your listing or another seller, they collect their fee either way.

They also use uniform designs which reduce you to a generic product listing. Whilst this can simplify the customer experience, it means you have no control over the sales funnel and ability to differentiate yourself, making it harder to convert potential clients into paying customers.

Solution: Direct clients to your own site

Use your own personal website to make sales from, there are plenty of options with no monthly charge and lower fees than marketplaces. This lets you make dedicated marketing pages showcasing your best work to make a client excited about doing business with you, instead of just being a generic product listing.

Take advantage of marketplaces purely for their customer base. Don't rely on them as your sole business platform. This way, any fees you pay are worthwhile to generate sales you wouldn't have had otherwise. 

Tools

https://art.page/

https://www.bigcartel.com/

https://squareup.com/

Interested in more?

There's plenty more I have to share on this topic, including:

How to properly use Print on Demand without getting ripped off

Streamline managing your business so you spend more time creating and growing your business.

How to better utilize your brand to connect with clients and increase sales

So let me know if you’re interested and I’ll get writing!

Transparency

I'm building https://art.page to solve these exact issues, with the goal to create the best all in one site builder for artists and creators that makes running your business easy.

[feetpiclovers]

In this video, we'll share invaluable tips on engaging with feet enthusiasts and buyers on FeetFinder, the ultimate platform for connecting with individuals interested in feet content. If you're looking to explore the lucrative market of selling feet pics or are simply curious about engaging with feet pic buyers, you've come to the right place!

Our expert guide will walk you through the essential strategies and techniques to successfully connect with FeetFinder buyers. Discover how to navigate the platform effectively, build meaningful relationships, and ultimately master the art of selling feet pics to eager buyers.

FeetFinder provides a vibrant community of buyers who appreciate aesthetic and artistic feet content. From foot modeling to customized foot pics, there's a wide range of opportunities to explore within this niche market. Whether you're a beginner or a seasoned seller, this video is filled with valuable insights to help you get started or enhance your existing approach.

Learn the secrets to attract and captivate buyers by leveraging compelling descriptions, stunning visuals, and engaging storytelling. We'll explore the importance of quality in your feet pics, crafting enticing captions, and optimizing your listings to stand out from the competition. Additionally, we'll address common concerns and provide tips on setting fair prices and negotiating with buyers.

Join us on this exciting journey where we dive deep into the world of selling feet pics and engaging with FeetFinder buyers. Don't miss out on the opportunity to showcase your artistic talent and earn potential income while doing something you love!

Make sure to subscribe to our channel for more valuable insights, tips, and tricks to elevate your feet pic-selling game. Stay tuned as we equip you with the tools you need to become a master in engaging with FeetFinder buyers!

[sgiandubh]

Tools of the trade

Came home an hour ago from a reception I literally fled (busy week in this respect, unfortunately). And I kept being internally nagged during the short taxi ride, by what is probably at least this season's Anon. Landed in @bat-cat-reader's inbox with regard to Marple's most recent innuendo:

I had to know more about this, since I had no idea such deep diving tools were now available for pretty much everyone. Here's the gist of how it works, in pics and a quick review:

What Snoopreport promises its subscribers is to basically keep them posted on the targeted accounts' online behavior patterns...

... without the need to publicly follow them on Insta (sounds familiar?)...

...leaving no trace (zero accountability, because it uses only public data: this can be interpreted differently, in a different legal system/context, since several European countries, as I already discussed, have more protective legal provisions for a person's right to his/her own image)...

... at minimal costs (I suppose the most cost-effective, if we assume this is one of the used monitoring tools, would be the small business pack, allowing the super sleuth to track 10 different accounts, for peanuts):

A review of this product I have checked here (https://www.techuntold.com/snoopreport-review/) points out the obvious Achilles' heel of this app. Snoopreport obviously does not work for private accounts:

Which brings up a logical question: could the (in)famous 'resource' be S's private Insta account, in which case it would be very difficult for the sleuth to admit stalking it? Is it even technically possible to stalk a private Instagram account and remain unseen?

The answer to the latter is yes: other actors of this apparently very lucrative market, such as Glassagram (https://glassagram.com/), do not have Snoopreport's scruples and monitor even private accounts.

I think this is pretty self-explanatory and to be honest, it gave me the chills:

Serious reviews (https://www.techuntold.com/glassagram-review-spy-instagram/) are raving about this one, calling it the best app on the market, mainly because you can save all the snooped content on your own device:

... and the price, for stalking (their own choice of vocabulary, not mine, for once) an unlimited number of accounts is reasonable:

Best of it? They've been around since 2017.

In a nutshell: is it legal? it would seem so, in the US, not so sure about the UK/EU. Is it moral? It's up to you to decide what to think of a firm which has no problem admitting to encouraging stalking (but hey, don't listen to the nutcase here, huh?) and uses completely different real-life situations (infidelity, kids' monitoring) to assert its legitimacy and utility.

What I mean by this very long and illustrative post is this: you do not need inside sources/information to have one day the idea of crossing what is obviously (at least in my book) a red line. You just have to be able (lots of free time), willing (asserting power over a very thirsty and not so digitally skilled audience) and voilà: a Super Sleuth is born.

It is one thing to analyze and speculate, based on open sources, to your heart's content. It is a different affair altogether to obsessively monitor someone, with so much detail and personal (& financial) investment, over a substantial period of time. I will die on this hill and you will never change my mind on this one.

Is the emperor naked? I wouldn't venture speculating. What I do know, is that this emperor is a very, very sad one.

[opencommunion]

"Britain’s largest gathering of counter-terrorism experts assembled in London last month to discuss what one police chief called 'legal but harmful protest' following Israel’s war on Gaza. Inside a cavernous Docklands conference hall, companies at the Counter Terror Expo displayed gas mask-clad dummies and crowd control systems as enthusiastic AI reps promised revolutionary advances in surveillance. Tools for hacking phones with 'brute force,' monitoring someone’s emotional state based on their social media and rapidly digesting the contents of an 'acquired' computer were all up for sale. Among the potential customers were foreign police departments, including officers fresh from Georgia’s violent crackdown on anti-Russia protests.

Several salespeople declined to explain their products to the media. 'I can’t believe they let you people in here,' one rep told Declassified after seeing our press card. 'I think it’s disgusting.' Her company markets AI tools for military and law enforcement to process recordings of people’s voices. 

When delegates weren’t browsing spyware or sipping craft beer with a £12 'world food' meal deal, they could listen to the security industry’s leading lights. These included detective chief superintendent Maria Lovegrove who runs Britain’s Prevent strategy against radicalisation. She trumpeted 53 arrests for terrorism offences since October 7. Only one of these was for violence. The rest concerned social media posts or attending gatherings. Asked whether this data suggests police are overreacting to peaceful pro-Palestine protests, Lovegrove valorised an 'early intervention' approach. She told Declassified this was the 'greatest tool in preventing terror attacks' and insisted officers 'only arrest and prosecute when we have to.' Among those arrests were three women found guilty for wearing paraglider stickers at a protest.

Dom Murphy – the Met’s counter terrorism commander – told delegates he was monitoring 'legal but harmful' protests and the risk of 'low-sophistication' attacks by people radicalised online or at university since October 7th. 'If there are 100,000 people at a protest, and one person holding a Hamas flag, we will find them and arrest them,' Murphy reassured attendees. A majority of recent arrests targeted individuals aged under 17, he boasted, as proof that the 'early intervention' approach was working. 

Another panellist praised Britain’s ability to pre-emptively arrest people for public order offences at demonstrations and target them for terror offences further down the line. Craig McCann, a former senior Prevent officer, expressed the mood in the room when he described ceasefire marches as a 'permissive environment for the transfer of extremist ideology.' Like other speakers, he sought to delegitimise opponents of Israel’s war on Gaza by characterising pro-Palestine protests as an 'Islamist camp conflating with far-Right anti-Semitism.' McCann explicitly linked Palestinian nationalism with Nazism, an Israeli propaganda point. Fellow panellists claimed parts of London were a 'no-go zone for Jews.' Discussing threats from 'street protest all the way through to terrorism,' the conference presented far Left, far Right, 'Islamist' and 'environmentalist' ideologies as equal, inter-related threats to British society. ... After lunch, discussion turned to 'British values' and protecting England from the menace of social media and foreign flags that vexed thousands of officers under Murphy’s command. Many felt the next-generation tech on display would ensure ever more effective crackdowns on street protest and dissent."

[hmfaysal99]

New Business Marketing Tips And Tricks for Success

Starting a new business can be an exciting endeavor, but it also comes with its fair share of challenges, especially in the competitive landscape of today's market. Effective marketing is crucial for the success of any new venture. Here are four essential marketing tips and tricks to help your new business thrive.

Define Your Target Audience: Before diving into marketing efforts, it's essential to identify and understand your target audience. Define your ideal customer persona by considering demographics, interests, pain points, and buying behaviors. Conduct market research to gather valuable insights that will guide your marketing strategies. Tailoring your messages and campaigns to resonate with your target audience will significantly increase your chances of success.

Once you have a clear picture of your audience, choose the most suitable marketing channels to reach them effectively. Social media, email marketing, content marketing, and pay-per-click advertising are just a few options to consider. Your choice of channels should align with where your audience spends their time online.

Create Compelling Content: Content marketing is a powerful tool for new businesses to establish their brand and build credibility. Develop high-quality, informative, and engaging content that addresses the needs and interests of your target audience. This content can take various forms, including blog posts, videos, infographics, and podcasts.

Consistency is key when it comes to content creation. Develop a content calendar to plan and schedule regular updates. Providing valuable content not only helps you connect with your audience but also boosts your search engine rankings, making it easier for potential customers to find you.

Leverage Social Media: Social media platforms have become indispensable for marketing in today's digital age. Create profiles on relevant social media platforms and engage with your audience regularly. Share your content, interact with followers, and participate in industry-related discussions.

Paid advertising on social media can also be a cost-effective way to reach a broader audience. Platforms like Facebook, Instagram, and LinkedIn offer targeting options that allow you to reach users who match your ideal customer profile.

Monitor and Adapt: Marketing is an ever-evolving field, and what works today may not work tomorrow. To stay ahead of the curve, regularly monitor the performance of your marketing efforts. Analyze key metrics such as website traffic, conversion rates, and return on investment (ROI). Use tools like Google Analytics and social media insights to gather data and insights.

Based on your findings, be prepared to adapt your strategies and tactics. If a particular marketing channel isn't delivering the expected results, reallocate your resources to more promising avenues. Stay up-to-date with industry trends and keep an eye on your competitors to ensure your marketing efforts remain relevant and competitive.

In conclusion, effective marketing is essential for the success of any new business. By defining your target audience, creating compelling content, leveraging social media, and continuously monitoring and adapting your strategies, you can position your new business for growth and long-term success in a competitive market. Remember that success may not come overnight, but with persistence and the right marketing approach, your new business can thrive.

[mariacallous]

Elon Musk may have put the final nail in X’s coffin. On Wednesday, Musk appeared to endorse an antisemitic post by user @breakingbaht alleging that “Jewish communities have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.” In response, Musk posted, “You have spoken the actual truth.”

The original post seemed to echo the beliefs of the “great replacement” conspiracy theory, which is popular among white supremacists and right-wing extremists. The backlash has been swift. In a statement earlier today, White House spokesperson Andrew Bates condemned the “abhorrent promotion of antisemitic and racist hate in the strongest terms, which runs against our core values as Americans,” and marquee advertisers have been quick to pull their business. IBM, Disney, Liongsgate, and the European Union have pulled advertising from X in response to Musk’s post. According to a report in Axios, Apple has also paused advertising on X.

At the time of publication, Apple had not responded to multiple requests for comment, nor has it confirmed that it is pulling its advertising from X.

“Advertisers like IBM and Apple aren’t just big names, they’re big spenders on X,” says Angelo Carusone, president of Media Matters, a media watchdog group which has been tracking advertiser behavior on X. Carusone, citing data shared by data insights firm Sensor Tower, says that in July, the top five advertisers on X by spending were Apple, FinanceBuzz.io, Amazon, Mondelez International, and Hewlett-Packard. In the past, Apple has frequently been among the top 20 advertisers on X.

Carusone adds that Apple typically signals a certain level of brand safety to other, smaller advertisers. The company is also known for its stringent policies around controversial content in its App Store and on its own platforms. If Apple has paused, or plans to pause, its advertising on X, it “could have a halo effect,” Carusone claims, scaring other advertisers away from the platform. “It goes way beyond money.”

In August, X CEO Linda Yaccarino emphasized that the company was expanding its brand-safety tools, designed to give advertisers and marketers more control over what kind of content their ads appeared in proximity to.

But this recent spate of antisemitic content on X, and the juxtaposition of big-brand ads next to it, only underscores to advertisers that X is a risky bet, experts argue. “Even with those tools, if you’re an advertiser right now you’re thinking, there’s quite literally nothing I can do on this platform to improve my experience,” Carusone says.

“The problem with X is not only that there's misinformation and antisemitic content on the platform, and other hateful content as well, but that it's being spread by Musk himself,” says Jasmine Enberg, principal analyst for social media at Insider Intelligence, a market research firm.

“The brand safety concern for advertisers isn't just about the content but about the platform and the leadership.” Enberg argues that Musk has treated the company like something he could remake in his own image, not understanding that “what he wants and what he seemingly believes is not necessarily aligned with what users and advertisers on the platform want and believe.”

Under Musk’s leadership, X is expected to see an unprecedented 54 percent drop in advertising revenue, which previously accounted for more than 90 percent of the company’s total.

Even before Musk took ownership of then-Twitter, experts worried that his particular brand of free speech absolutism would lead to a flood of trolls and hate speech on the platform. In his first weeks as owner, Musk laid off nearly everyone working on trust and safety, the teams responsible for ensuring that hate speech, violence, and inappropriate content stay off the platform. (Hate speech did, in fact, increase under Musk’s leadership.) Musk’s lax approach to content moderation also nearly got the platform banned during the 2022 presidential runoffs in Brazil, the platform’s third largest market.

In response, advertisers began to flee, worried about the brand safety risks of their products appearing next to hateful or inflammatory posts. Since joining X as CEO earlier this year, Yaccarino, formerly global advertising lead at NBCUniversal, has seemingly been hampered in her ability to woo back advertisers by Musk’s decisions. And while X has claimed it was regaining advertisers, an October study from Media Matters found that X’s 100 largest advertisers were spending 90 percent less than they did before Musk’s takeover.

[nurjahan774]

Importance of digital marketing:

Reach your target audience where they spend their time. The average person spends over 6 hours a day on the internet, so it's important to be present where your potential customers are. Digital marketing allows you to reach your target audience on a variety of platforms, including search engines, social media, email,and websites.

Target your ideal audience. With digital marketing, you can target your ideal audience with laser precision. This is because digital marketing platforms allow you to collect data about your audience, such as their demographics, interests, and online behavior. Once you have this data, you can create targeted marketing campaigns that are more likely to resonate with your ideal audience.

Measure your results and optimize your campaigns. Digital marketing is highly measurable. This means that you can track the performance of your campaigns and see what's working and what's not. This data allows you to make adjustments to your campaigns in real time to improve your results.

Cost-effectiveness. Digital marketing is one of the most cost-effective ways to market your business. There are a variety of free and low-cost digital marketing tools and platforms available. Additionally, you can scale your digital marketing campaigns up or down as needed, depending on your budget.

Compete with larger corporations. Digital marketing levels the playing field for businesses of all sizes. With digital marketing, you can compete with larger corporations for the same keywords and target audience. This is because digital marketing platforms rank your website or content based on relevancy, not budget.

In addition to these five importance, digital marketing can also help you to:

Build brand awareness

Generate leads and sales

Improve customer relationships

Increase website traffic

Boost SEO rankings

Establish yourself as a thought leader in your industry

Overall, digital marketing is an essential tool for businesses of all sizes. It allows you to reach your target audience, measure your results, and optimize your campaigns to achieve your business goals.