#AI in marketing

[triassictriserratops]

So I watched the promo for the Sunrise on the Reaping movie that came out today and I want to see what other people think...

...does this look like AI to anyone else?

I hope I'm wrong and it could very well be stylized CGI but something about the lava flow and the tilt of the moxkingjay's head specifically, and throughout the video overall - it just FEELS very AI?

I do know that Lionsgate had a big panel at CinemaCon today and I could very well see them pump out a quick and dirty promo to capitalize on the current book popularity. Because this LOOKS very "last minute science project"

Again, I REALLY REALLY REALLY hope I'm wrong. And if there are artists who worked on this I will crawl into a hole in shame and apologize to you like it's my job.

But, I don't know. It feels...off.

And if they did. If Lionsgate did use AI art to promote a film based on a book in which the author SPECIFICALLY calls out the use of AI as detrimental to humanity... I would be incredibly freaking bummed and really concerned about the messaging and integrity we'll be getting for this movie.

[creatornaziya]

what is the benefits of learning AI in digital marketing course?

learn digital marketing with AI tools NOW GET STARTEDhttps://creatornaziya252.odoo.com/

Learning AI in a digital marketing course offers numerous benefits, helping professionals stay competitive and effective in a rapidly evolving field. Here are some key advantages:

Enhanced Data Analysis:

AI can process and analyze vast amounts of data more quickly and accurately than humans. This capability allows marketers to gain deeper insights into customer behavior, preferences, and trends.

Improved Personalization:

AI-driven tools can create highly personalized marketing campaigns by analyzing individual customer data. This leads to more relevant content, better user experiences, and increased engagement.

Automation of Repetitive Tasks:

AI can automate routine marketing tasks such as email campaigns, social media posts, and ad management. This automation saves time and resources, allowing marketers to focus on strategy and creativity.

Enhanced Customer Experience:

AI technologies like chatbots and virtual assistants provide 24/7 customer support, instant responses, and personalized interactions, improving overall customer satisfaction.

Predictive Analytics:

AI can predict future trends and customer behaviors by analyzing historical data. This helps marketers make data-driven decisions, optimize campaigns, and anticipate market changes.

Start learning now_https://creatornaziya252.odoo.com/

Cost Efficiency:

AI helps in optimizing ad spend by identifying the most effective channels, times, and audiences for marketing campaigns, ensuring better ROI.

Content Creation and Curation:

AI tools can assist in generating content, from writing articles to creating social media posts, and curating relevant content for different audiences, saving time and effort.

Targeted Advertising:

AI can analyze user data to create highly targeted ad campaigns, ensuring that ads reach the most relevant audiences, increasing conversion rates.

SEO Optimization:

AI can help in optimizing websites for search engines by analyzing keywords, monitoring site performance, and providing recommendations for improvement.

Competitor Analysis:

AI tools can track and analyze competitors' activities, helping marketers to stay ahead by understanding their strategies and adjusting their own accordingly.

Real-time Insights and Adaptability:

AI provides real-time analytics and insights, allowing marketers to quickly adapt to changing market conditions and customer behaviors.

Enhanced Decision Making:

By providing comprehensive data and predictive insights, AI aids marketers in making more informed and strategic decisions.

Overall, incorporating AI into digital marketing education equips professionals with the skills and tools needed to leverage cutting-edge technology, leading to more effective and efficient marketing strategies.

[digiexpert894]

Building Success with an Advanced Marketing Framework

Competitive digital world, understanding and implementing an Advanced Marketing Framework is crucial for brands aiming to capture, retain, and grow a strong customer base. A well-structured framework provides the roadmap for navigating dynamic customer needs, optimizing marketing efforts, and scaling business growth. By analyzing data, segmenting audiences, and delivering the right message at the right time, brands can engage customers and drive conversions effectively.

Understanding the Concept of an Advanced Marketing Framework

An Advanced Marketing Framework is a structured approach that combines strategies, tools, and analytics to enhance marketing effectiveness. It goes beyond traditional marketing methods, diving deeper into data-driven insights, real-time adjustments, and customer-centric tactics. Unlike basic frameworks, an advanced one integrates sophisticated techniques such as machine learning, behavioral segmentation, and cross-channel analysis to optimize results.

Creating an Advanced Marketing Framework is about harmonizing various elements, including customer data, brand messaging, channels, and feedback mechanisms, to offer a more cohesive experience across touchpoints. This approach increases brand loyalty and facilitates a seamless buyer journey from awareness to purchase.

Key Components of an Advanced Marketing Framework

Building an Advanced Marketing Framework requires more than just a few tweaks to traditional methods; it needs a holistic structure encompassing essential components:

1. Customer-Centric Approach

A customer-centric framework prioritizes the needs, desires, and behaviors of the target audience. By analyzing demographic, psychographic, and behavioral data, businesses can develop personalized campaigns that resonate with customers on a deeper level.

2. Data-Driven Insights

Data analytics is foundational to an Advanced Marketing Framework. With tools like Google Analytics, HubSpot, or more complex machine learning models, marketers can gain insights into customer behavior, engagement patterns, and conversion metrics. Leveraging data enables the fine-tuning of campaigns to maximize ROI and make informed decisions about where to allocate marketing resources.

3. Content Strategy and Personalization

Content remains a critical piece in engaging audiences. The Advanced Marketing Framework relies on content that is not only relevant but also tailored to individual customer segments. Personalization, such as dynamic emails, curated recommendations, or personalized landing pages, drives higher engagement and nurtures customer loyalty.

4. Omnichannel Marketing

In an Advanced Marketing Framework, omnichannel marketing ensures consistency across platforms, from email to social media to in-store experiences. Integrating channels allows for seamless transitions between touchpoints, enhancing the customer experience. This continuity helps brands reinforce messaging, nurture leads, and build stronger relationships with customers.

5. Automation and AI-Driven Strategies

Automation and artificial intelligence (AI) are game-changers in advanced marketing. Automated workflows can handle repetitive tasks, like sending follow-up emails or reminding customers about abandoned carts. AI-driven analytics provide deep insights into customer trends and forecast future behavior, making campaigns more targeted and efficient.

6. Continuous Optimization and Real-Time Adjustments

Unlike traditional frameworks, an Advanced Marketing Framework isn’t static. It requires constant optimization and real-time updates based on data analytics and customer feedback. A/B testing, conversion rate optimization, and performance monitoring are essential to ensure that campaigns are achieving their objectives and maximizing engagement.

7. Feedback and Adaptability

Customer feedback is an integral part of the Advanced Marketing Framework. Whether it’s through surveys, reviews, or social media comments, feedback helps brands understand customer sentiment, address concerns, and improve offerings.

Benefits of Implementing an Advanced Marketing Framework

Integrating an Advanced Marketing Framework offers substantial benefits:

Improved Customer Engagement: Personalized, data-driven strategies capture customer attention and keep them engaged across channels.

Higher Conversion Rates: By targeting the right audience with the right message, brands can enhance conversion rates and customer satisfaction.

Enhanced Efficiency: Automation and AI streamline operations, freeing up resources for creative, high-impact work.

Data-Backed Decisions: A reliance on data means that marketing decisions are well-informed and optimized for results.

Competitive Edge: Brands using an Advanced Marketing Framework stay ahead by adapting to customer preferences and market changes faster.

Getting Started with Your Advanced Marketing Framework

Creating and implementing an Advanced Marketing Framework might seem overwhelming, but starting with small steps can make a significant impact. Begin by clearly defining your target audience, outlining measurable objectives, and selecting the tools necessary for data analysis and automation.

Next, focus on omnichannel marketing strategies, ensuring your brand message is consistent across platforms. From here, experiment with content personalization and automation to enhance engagement. Remember to continually monitor and optimize your approach based on performance data and customer feedback.

[rahulsandil]

10 Ways AI is Driving Marketing Transformation: A Magical New Era of Customer Connection

Welcome to the AI revolution, where machines make coffee and craft killer marketing strategies! In this era of digital disruption, artificial intelligence (AI) isn’t just a buzzword; it’s the secret sauce behind the scenes, cooking up personalized experiences, optimizing ads, and occasionally debating whether pineapple belongs on pizza (spoiler alert: it doesn’t). In the fast-paced world of…

[amayikes]

So on the 27th DeepSeek R1 dropped (a chinese version of ChatGPT that is open source, free and beats GPT's 200 dollar subscription, using less resources and less money) and the tech market just had a loss of $1,2 Trillion.

Source

[abhibaj]

Brand, Demand, and GTM: Joshua Mathew's Blueprint for Purpose-Driven B2B Marketing

In the intricate world of B2B marketing, achieving a seamless alignment between brand positioning, demand generation, and go-to-market (GTM) strategies is paramount. Joshua Mathew, a distinguished marketing leader, offers profound insights into orchestrating these elements to drive purposeful and impactful marketing outcomes.

The Journey to Marketing Mastery: Joshua Mathew's Evolution

Joshua's career trajectory is a testament to the power of adaptability and continuous learning. Transitioning from roles in sales to marketing, he cultivated a holistic understanding of the business landscape. This diverse experience equipped him with the ability to bridge the often-siloed worlds of marketing and sales, fostering a culture of collaboration and shared objectives.

Get full insights@ https://itechseries.com/interviews/gtm-marketing-strategy/

His tenure across various industries provided Joshua with a unique perspective on the nuances of B2B marketing. By navigating different market dynamics, he honed his skills in crafting strategies that resonate with diverse audiences, laying the foundation for his expertise in aligning brand, demand, and GTM initiatives.

Defining Brand Purpose: The Cornerstone of B2B Marketing

For Joshua, a well-defined brand purpose serves as the bedrock of all marketing endeavors. It transcends mere aesthetics, encapsulating the organization's mission, values, and the unique value proposition offered to customers. This clarity not only differentiates the brand in a crowded marketplace but also fosters authentic connections with the target audience.

By embedding purpose into the brand narrative, companies can create compelling stories that resonate on an emotional level. This approach not only attracts potential clients but also cultivates loyalty among existing customers, driving long-term business success.

Demand Generation: Crafting Strategies that Resonate

Effective demand generation hinges on a deep understanding of customer needs and behaviors. Joshua emphasizes the importance of data-driven insights to inform marketing strategies. By leveraging analytics, marketers can identify trends, preferences, and pain points, enabling the creation of targeted campaigns that address specific customer challenges.

Moreover, integrating personalization into demand generation efforts enhances engagement. Tailoring content and messaging to individual accounts or segments demonstrates a commitment to addressing unique needs, thereby increasing the likelihood of conversion and fostering stronger client relationships.

Go-To-Market Strategies: Synchronizing for Success

A cohesive GTM strategy requires meticulous coordination between various departments, particularly marketing and sales. Joshua advocates for the establishment of shared goals and open communication channels to ensure alignment. This collaborative approach ensures that both teams work in unison, delivering consistent messages and experiences to prospects and clients alike.

Additionally, Joshua highlights the significance of agility in GTM strategies. In a rapidly evolving market landscape, the ability to adapt and respond to changes is crucial. Regularly revisiting and refining GTM plans allows organizations to stay ahead of the curve and maintain a competitive edge.

Account-Based Marketing: Personalization at Scale

Incorporating Account-Based Marketing (ABM) into the marketing strategy enables organizations to focus resources on high-value accounts. Joshua underscores the effectiveness of ABM in delivering personalized experiences to key stakeholders within target organizations. This targeted approach not only enhances engagement but also accelerates the sales cycle by addressing specific needs and concerns.

Implementing ABM requires close collaboration between marketing and sales teams to identify target accounts, develop tailored content, and execute coordinated outreach efforts. This synergy ensures a unified approach that resonates with the intended audience and drives meaningful results.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

Marketing and Sales Alignment: Bridging the Divide

Achieving alignment between marketing and sales is a recurring theme in Joshua's philosophy. He emphasizes that fostering mutual respect and understanding between these functions is critical for organizational success. Regular joint meetings, shared performance metrics, and collaborative planning sessions can bridge gaps and promote a cohesive strategy.

This alignment not only streamlines internal processes but also enhances the customer experience. When marketing and sales present a united front, prospects receive consistent messaging and seamless interactions, building trust and facilitating smoother conversions.

Embracing AI and Technology: The Future of B2B Marketing

Joshua recognizes the transformative potential of artificial intelligence (AI) and emerging technologies in B2B marketing. AI-powered tools can analyze vast amounts of data to uncover insights, predict trends, and automate routine tasks. By integrating these technologies, marketers can enhance efficiency, personalize at scale, and make informed decisions that drive growth.

However, Joshua also cautions against over-reliance on technology. He advocates for a balanced approach where technological advancements complement human creativity and intuition, ensuring that marketing strategies remain innovative and customer-centric.

Measuring Success: Metrics that Matter

To gauge the effectiveness of marketing initiatives, Joshua stresses the importance of establishing clear metrics aligned with business objectives. Key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates provide valuable insights into campaign performance.

Regular analysis of these metrics enables marketers to identify areas for improvement, optimize strategies, and demonstrate the tangible impact of marketing efforts on overall business success.

In conclusion, Joshua Mathew's comprehensive approach to B2B marketing underscores the critical importance of aligning brand purpose, demand generation, and GTM strategies. By fostering collaboration, embracing personalization, leveraging technology, and maintaining a steadfast focus on purpose, organizations can navigate the complexities of the B2B landscape and achieve sustainable growth.

[kakief]

What Megan’s Story Reveals About Artificial Intelligence (AI)

Before we scrolled through feeds or shopped from our couches, the internet felt like an intimidating experiment. In the early ’90s, it was new, strange, and—to many—unnecessary. But those who were willing to explore the unknown helped shape the modern world. Today, Artificial Intelligence can feel just as uncertain. What if we learned from our past, and viewed AI not as a threat, but as the next…

[growthoptimizers]

The Best Affordable SEO Tools to Boost Your Website in 2025

In today’s competitive digital landscape, businesses need effective tools to improve their online presence. Whether you’re a startup, an entrepreneur, or looking for affordable PPC and SEO services in Dubai, using the right tools can make a significant impact without draining your budget. Here’s a comprehensive guide to the best affordable SEO tools to help you grow your website in 2025.

1. Ubersuggest — Budget-Friendly Keyword Research

If you’re looking for a cost-effective alternative to expensive SEO tools, Ubersuggest is a great choice. It provides keyword suggestions, search volume data, and competitor analysis at an affordable price. For businesses seeking affordable PPC and SEO services in Dubai, Ubersuggest helps find high-ranking keywords and optimize content for local searches.

Why Use Ubersuggest?

Free and low-cost plans available

Competitor keyword analysis

Backlink data to enhance SEO strategies

2. SE Ranking — All-in-One SEO Toolkit

SE Ranking is a powerful yet affordable SEO tool that offers keyword tracking, site audits, and backlink monitoring. It’s perfect for businesses working with a tight budget and looking to grow. The best growth marketing agency in Dubai often uses SE Ranking for comprehensive SEO audits.

Key Features

Accurate keyword tracking

Website audit and error detection

Social media management tools

3. Mangools — Best for Keyword Research

Mangools provides an easy-to-use platform for keyword research and competitor analysis. If you’re investing in affordable PPC and SEO services in Dubai Mangools helps identify profitable keywords for SEO and paid ads.

Why Choose Mangools?

User-friendly interface

Affordable pricing plans

Strong competitor research tools

4. Rank Math — Best Free SEO Plugin for WordPress

For businesses using WordPress, Rank Math is an excellent free SEO plugin. It offers features like on-page optimization, schema markup, and keyword tracking ideal for companies looking for affordable PPC and SEO services in Dubai.

Benefits of Rank Math

Free version with powerful SEO features

Easy-to-use interface

Integrates with Google Search Console

5. Surfer SEO — AI-Powered Content Optimization

Surfer SEO is an AI-driven tool that helps optimize content based on data analysis. The best growth marketing agency in Dubai often uses Surfer SEO to craft high-ranking blog posts.

Why Use Surfer SEO?

AI-powered SEO recommendations

Content structure analysis for ranking

Integration with Google Docs for content writing

6. Moz Pro — Affordable SEO & Backlink Analysis

Moz Pro is a trusted name in the SEO industry and offers an affordable option for businesses focusing on SEO growth. Whether you’re managing SEO in-house or working with the best growth marketing agency in Dubai Moz Pro is a valuable tool.

Key Features

Domain Authority (DA) tracking

Competitor analysis and backlink research

Keyword difficulty score for better targeting

7. AnswerThePublic — Free Content Idea Generator

Content marketing is essential for SEO success, and AnswerThePublic helps generate content ideas based on real user queries. If your goal is to find affordable PPC and SEO services in Dubai, AnswerThePublic can be a great asset for content marketing strategies.

Why Use AnswerThePublic?

Free content research tool

Generates questions and keyword ideas

Helps improve search intent optimization

Finding the right affordable SEO tools is essential for boosting your website’s ranking without overspending. Whether you’re looking for keyword research, content optimization, or backlink analysis, these tools can help your business grow. The best growth marketing agency in Dubai uses a combination of these tools to enhance their clients’ digital presence.If you’re searching for affordable PPC and SEO services in Dubai, leveraging these tools will ensure your business stays ahead in the competitive market. Start optimizing your website today and watch your rankings soar in 2025!

[reflextickcreativeagency]

Escapism Marketing in 2025: How Fantasy and Storytelling Drive Brand Success | Why escapism is the new marketing currency

In today’s fast-paced digital world, brands are constantly looking for new ways to connect with their audience. One of the biggest emerging trends in 2025 is “Escapism in Marketing.” As consumers face daily pressures, economic uncertainty, and information overload, they are naturally drawn to brands that provide an escape into a world of fantasy, surreal visuals, and storytelling.

This shift is transforming the marketing landscape — and understanding it can help your brand stand out.

What is Escapism Marketing?

Escapism marketing uses fantasy, surrealism, and imaginative storytelling to create experiences that transport audiences away from reality. Instead of focusing solely on authenticity, brands now design marketing campaigns that entertain, inspire, and emotionally engage consumers.

Fashion, beauty, gaming, and entertainment industries are leading this trend, but even tech and lifestyle brands are exploring escapism to build deeper connections with their customers.

Why is Escapism the New Marketing Currency?

Emotional Connection

People crave experiences that make them feel something — wonder, excitement, or nostalgia. Escapist campaigns allow brands to tap into these emotions, creating a lasting bond.

Social Media Virality

Surreal visuals, fantasy worlds, and storytelling-driven content perform exceptionally well on Instagram, TikTok, and YouTube, leading to higher engagement, shares, and viral reach.

Brand Differentiation

With markets saturated by similar products and services, escapism helps brands stand out by offering unique, imaginative experiences instead of predictable ads.

Examples of Escapism Marketing in Action

1. Fashion Industry

Brands like DSquared2, Valentino, and Schiaparelli are pushing boundaries with fantasy-inspired fashion shows and surreal ad campaigns. Instead of focusing on the product alone, these brands create dream-like visuals that transport viewers into another world.

2. Beauty Brands

Beauty companies are blending AR filters, AI-generated makeup looks, and imaginative storytelling to sell products while offering consumers a temporary escape from their routine.

3. Gaming and Entertainment

Netflix, Disney+, and gaming brands like Epic Games use world-building and storytelling to fully immerse users in alternate realities — driving engagement and loyalty.

How Can Your Brand Use Escapism in Marketing?

Create Immersive Visual Content

Use AI-generated designs, 3D graphics, or AR experiences in your campaigns to create immersive stories that resonate with your audience.

Leverage Storytelling

Go beyond product features — build a narrative around your brand that sparks imagination. Use video content, blogs, social media posts, and podcasts to share your brand story creatively.

Use Fantasy and Imagination in Ads

Design ads that don’t just sell but transport users into a new experience. Platforms like Meta Ads, Google Ads, YouTube video ads, and TikTok Ads are perfect for escapist storytelling.

Collaborate with Influencers in Creative Niches

Partner with influencers, artists, or creators who align with fantasy, creativity, or storytelling — they can help extend your escapist marketing reach.

Final Thoughts

Escapism marketing is no longer limited to movies or fantasy novels — it’s becoming a powerful tool for brands to emotionally connect with their audience. In 2025, businesses that creatively integrate fantasy, surrealism, and storytelling into their campaigns will not only stand out but thrive in the digital space.

Whether you’re in fashion, tech, beauty, or lifestyle, tapping into escapism can elevate your marketing strategy and boost engagement.

[hugueslouisrey]

Meet Warène Boeufette: How AI Cloned Warren Buffett to Launch Belgium's Most Innovative Stock Market Challenge organised by Trends-Tendances (developed By Boondoggle Havas)

With the help of the creative agency Boondoggle Havas, the magazine Trends-Tendances features the most famous of American investors (or rather his AI-enhanced clone) to promote a brand new stock market competition: the Trends Invest Challenge. He looks like Warren Buffett, talks like Warren Buffett, but he is not Warren Buffett. Enhanced with artificial intelligence, this ‘Canada Dry’ version of…

[jasnadigital123]

Harsh Truth: AI is Your Assistant, Not Your Replacement

AI is transforming content for social media, but let’s be real—it can’t replace human creativity. As a freelance digital marketer in Malappuram, you should see AI as a tool, not a threat.

What AI Can Do:

Generate content ideas & captions

Automate repetitive tasks (scheduling, analytics)

Personalize recommendations at scale

What AI Can’t Do:

Understand deep emotions & cultural nuances

Tell authentic brand stories

Build genuine relationships with your audience

Pro Tip: Leverage AI for efficiency, but your unique voice, creativity, and strategy will always set you apart.

What’s your take—do you think AI will replace marketers, or is it just a helpful tool? Let’s discuss! 👇

#FreelanceDigitalMarketer #DigitalMarketingSpecialist #ContentForSocialMedia #AIinMarketing #SocialMediaMarketing

[jcmarchi]

AI in Marketing: The Ultimate Growth Co-Pilot

New Post has been published on https://thedigitalinsider.com/ai-in-marketing-the-ultimate-growth-co-pilot/

AI in Marketing: The Ultimate Growth Co-Pilot

It’s 2025 and Machine Learning is in full swing and the hot topic at every marketing conference across the globe. The rise of AI-powered martech (marketing technology) promises to make advertising better, accelerate creative development while deciphering large amounts of data, and make human-like decisions. Further proof: a recent report states that 80% of CMOs plan to increase spending on AI and data in 2025.

Over the last decade, marketing leaders have been inundated with data, unrealistic pressure to “make things viral,” measure everything, along with an evasive and evolving consumer.

It’s the perfect recipe for a technology that can analyse data at scale and optimise a near infinite amount of outcomes in milliseconds. Have we found the holy grail?

AI in its current form is very helpful but not magical…yet. From video production and copywriting to SEO and ad creation, AI can create a powerful co-pilot that can fast-track creative thinking, speed up processes, and enhance human ingenuity, accelerating strategic thinking rather than replacing it.

Let’s look briefly at how marketing got here:

From digital boom to data overload

The 2006 digital marketing boom promised a totally trackable experience for advertisers. From ROI to detailed cookie targeting, and optimised budget distribution. Yes, many of these promises came true, to some extent. Clicks, conversions, and cost-per-acquisition are now more accurate for digital marketers. E-commerce giants like eBay who spent millions on Google Search Ads and Facebook marketing overwhelmingly succeeded.

The pressure to be digital only with clear ROI was immense and the Creative Marketer was pushed out by the data gurus. However, this caused issues. Gartner Research in 2022 states that 60% of CMOs struggled to turn data into actionable insights. The quest for total attribution or clarity led to probabilistic modeling and confusion. ROI Multipliers dropped in some cases from 6:1 to 2:1 on some platforms. GDPR, Data privacy, cookie policies, VPN’s, and the rise of walled gardens like Facebook and Apple have drastically limited marketers from securing first-party data.

Here comes the robots!

The marketing landscape is constantly changing, but the lack of clarity and massive amounts of data have made it ripe for an AI revolution.

Machine learning can pull data, find trends and commonalities in large amounts of information. It can look at the data, learn from it, and discard without storage. It can understand client behaviours and preferred actions. Both Meta Ads Manager and Google Ads have shifted to AI-powered bidding tools, and their creative suite creates incredible ad imagery and copy in seconds.

The benefits from AI are easy to measure. Time savings, easy-to-understand insights, and the ability to scale.

Savings with Automation – AI-driven platforms can automate email marketing, creative design, and data mining. According to Deloitte, using AI automation reduced operating expenses for 71% of marketing professionals in 2023.

Decisions Based on Data – Machine Learning can start to look at making decisions with the data at hand—guiding strategic moves, predicting outcomes, and measuring results. Budget allocation will always be a challenge that marketers have, and AI can help. There will be a shift from instinctive to data-based planning, leading to better outcomes for marketers.

Less with More – Smaller teams will now be able to do more. With automating procurement deals, creative cold starts, and performance, they should be able to free up time to focus on what’s important: their customers. Mid-market companies who weren’t able to afford data scientists like P & G will now have the same capability at a fraction of the cost.

There is a lot of excitement around AI, but with anything there is a potential downside. Over-automation can lead to content similarities. Marketing has always been about zigging when others are zagging. AI creates content that has a high probability of being liked, therefore likely similar. Email subject lines and advertising that follow a similar ML script will likely create a boring experience for consumers. Using AI to create brand narratives and positioning is at a high risk for being copied and left behind.

With an over-reliance on performance, brands can easily lose their identities. Retaining a brand voice in an era of similarity will be key to success. Conversions may not reward human creativity, putting it on the chopping block for performance. Ultimately eroding brand identity and its unique selling points.

Additionally, with the rise of AI impersonating human creativity, scepticism is at an all-time high. Reddit forums are full of complaints about advertisers using AI and sharp-eyed sleuths calling them out. If consumers feel that AI is having their way with their personal data, they can feel violated and uneasy. A 2019 Pew Center research study found that 81% of Americans have no control over their data. AI will likely increase distrust and put consumers on the back foot, leading to the rise of Ethical AI. The good news is that this leads to studies showing that 70% of enterprise CMOs will prioritize ethical AI (privacy and secure data) in marketing by 2025.

Ethical AI

How do we integrate artificial intelligence without losing emotion? By keeping a human in the loop. AI is certainly the future and it will be at the forefront of science, technology, and many other industries. In marketing, keeping a human in the loop will add cultural significance, intuitive awareness, brand context, and certain areas of creativity that machines won’t understand. Creativity comes from thinking outside of the box and shocking a normal brain pattern to create a memorable experience. This will be difficult for AI. A real human marketer can curate, adjust, and find ideas that match brand values and audience behaviours in lockstep with their machine learning co-pilots.

Ethical AI is a new term for marketing. Reviewing each campaign and understanding the data it’s using are guardrails that will protect brands and help them navigate through a changing world.

AI will be great at predicting customer behaviours, but true creativity will turn touchpoints into memorable moments. Pioneering brands that use data for targeting and storytelling will stand out, where the machines will tell them who and when—it’s the creatives that will provide the why.

Where does AI in marketing go? Agentic, driverless, autonomous!

Agent hubs are on the rise, with platforms like SalesForces, Agent Force, HubSpots, Agent.ai, and Xenet.ai’s hub marketing agents that will plug in and do their jobs. The “agentic” or autonomous marketing world will open the door to data science agents, PR agents, creative agents, AB testers, and more—all to be run without human intervention. The top line strategy, creative execution, and overall direction will require humans in the loop.

The rise of AI will benefit Mid-market businesses the most. Large companies can and have hired data scientists for years, whereas small businesses were stuck with “set and forget” techniques in Google, Meta, and other platforms. An Agentic marketing tool, would deliver enterprise-level abilities at a lower cost. Think of it like an AI “data scientist agent” that understands, reviews, predicts, and decides every second.

The good news for martech: there is no winner-take-all. Results as a service will be on the rise. Disruptors will always be in the bush waiting to take out largely funded players. Money is no longer the advantage—it’s intelligence, timing, and strategy. Agents that show real ROI will be trusted partners in a $1trillion dollar industry.

Balancing AI and Human Ingenuity

In conclusion, CMO’s will benefit greatly from the advancements in AI. Automation will cut costs, time, and effort.

AI is not the panacea, but a symphony of tech and humans will lead the way. Good marketing demands creativity, intelligence, and strategy. An over-reliance on automation can water down a brand’s messaging, wear away unique positioning, and drive away customers. AI is a great co-pilot, and it will drive precision and efficiency at scale, while humans in the loop will lead creativity and ethics. As agentic, driverless marketing grows, humans and algorithms must be balanced carefully. In a world of unlimited choice and limited budgets, marketing teams who use AI’s power without sacrificing the emotional connection to their brand will succeed.