#internet marketing skills

[mercymaker]

the key to surviving this like/reblog ratio and content quality drop crisis is to make things you enjoy, right? right????

[skyguyed]

it's amazing that I have Tumblr to thank for my career essentially. Learning how to use Adobe ten years ago, starting with Photoshop, to make gifsets for tumblr-- is what started my skills to make a graphic design portfolio and impress my first hiring manager. Now I have a graphic design associates degree and a whole career surrounding marketing and outreach for alternative transportation. It's not the career I'd imagined at 16, but I'm glad to have it. So uhhhhhhhhhhhh thanks Tumblr I guess lol.

[mmmmuffins]

not to repeat myself 2045834 times but went to the bookstore again this week and the bestseller section was so sad... full of colleen hoover and published fanfiction and canva covers and all of it marketed as ‘popular in the media’ which is literally just booktok 😭 what are young kids growing up with 

[dr11ft]

Me: Idk if my storyline's ready yet what if people notice that I haven't calculated the post-apocalyptic economic factors that would affect what kind of blaster rael uses. What if the sheets on kaspar's bed don't line up with their family history. I'll be hanged.

Average published comic book: Yeah theyre chasing Killer Moth in the Mothmobile. Yeah idk the car is shaped like a moth btw it's $5 if you want the print version of this. And we forgot what eye color the mc has hope that's cool

[roseband]

...

[fitwithansh]

Why Digital Marketing is Essential for Students in 2024

As the digital age continues to evolve, the significance of digital marketing is becoming increasingly undeniable. At Vidya Sarthi, a leading digital marketing institute in Faridabad, we believe that digital marketing is not just for business professionals—it’s a critical skill for students across all disciplines. Whether you’re a budding entrepreneur, a tech enthusiast, or someone looking to enhance your career prospects, digital marketing is essential in 2024. Here’s why every student should consider learning digital marketing this year.

[youruncleolaf]

why are social media trends all things like stealing and singing in stairwells? why don’t we all learn to play canasta

[knxfesck]

Something I'm always wondering about is the phenomenon of internet conditions that bring certain artists to fame/influence/household name level among niche groups that I feel like no longer exists since platfirms like tiktok have become popular. There's a whole list of mediocre fanartists that are STILL immediately recognisable to a crazy amount of people on no merit other than being Pinterest Gods or Youtube Posters. And its gets them places too!! (i.e. vivziepop and the officialification of her half assed oc's). We live in a wild society huh

[madhukumarc]

How to start a social media agency with the required skills?

Starting a Social Media Agency with Required Skills:

Starting a social media agency requires a blend of skills in social media marketing, content creation, analytics, and business management.

Here's a brief overview of the steps to get started:

1. Acquire Social Media Marketing Skills: 

Understanding various social media platforms, their algorithms, and best practices for content creation and engagement.

Proficiency in creating and executing social media marketing strategies.

2. Content Creation Skills: 

Ability to create engaging and compelling content, including graphics, videos, and copywriting. Make sure to have a small team to start with before scaling further.

3. Analytical Skills: Proficiency in analyzing social media metrics and using insights to optimize strategies. Be aware of the social media analytical tools on the market.

4. Business Management Skills: 

Understanding of business operations, client management, and financial management. Keep a reserve fund of at least 2 years to sustain agency operations.

“An effective pricing strategy must evolve as your agency grows. You shouldn't change your prices too drastically or frequently, as it creates confusion for your clients” – Social Media Examiner

5. Build a Portfolio: 

Create and manage social media accounts for yourself or others to showcase your skills and results. Establish at least 3 case studies to support this.

6. Legal and Administrative Setup: 

Register your business, set up a website, and establish legal and administrative processes. Seek a business consultant’s assistance if required.

7. Networking and Client Acquisition: 

Build a network of potential clients and establish a strong online presence to attract clients. Make sure to attend social media marketing events frequently.

Remember - “In a market teeming with competitors, differentiation is key. Agencies need to carve out a unique space for themselves. This can be achieved through niche specialization – focusing on a specific industry or type of service – which not only sets an agency apart but also enables the development of deep expertise – Sitebulb

Social Media Best Practices:

8. Continuous Learning: 

Stay updated with the latest trends and changes in social media platforms and marketing strategies. Subscribe to email newsletters and blogs specific to social media marketing.

In conclusion, starting a social media agency demands a diverse skill set encompassing social media marketing, content creation, analytics, and business acumen.

By honing these skills, building a strong portfolio, and staying abreast of industry trends, aspiring entrepreneurs can lay a solid foundation for a successful venture in the dynamic world of social media marketing.

Here's related information that you may also find helpful – Social Media Marketing Statistics [Social is the new powerful].

[rgstartup]

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[rajkhateek]

[ohnoitstbskyen]

re: Somerton

Not for nothing, but I think we should remember that James Somerton's fans and subscribers are normal people, just like you. They are people who received his output in good faith, and extended to him a normal amount of grace and benefit of the doubt, which he took advantage of.

I don't think it's helpful to respond to the exposé on Somerton with sentiments along the lines of "wow, how could anyone ever think THIS GUY'S videos were any good, ha ha ha, how did he ever get subscribers?" because 1) you have the substantial benefit of hindsight and a disengaged outsider perspective, and 2) it's a rhetoric that creates a divide between you (refined, savvy, smart, sophisticated) and Somerton's audience (gullible, unrefined, easily taken advantage of, terrible taste), which is a false divide, with a false sense of security.

Somerton's success happened because he stole good writing. He found interesting, insightful, in-depth work done by other people, applied the one skill he actually has which is marketing, and re-packaged it as his own. He targeted a market which is starving for the exact kind of writing he was stealing, and pushed his audience to disengage from sources that conflicted with him.

Hbomberguy makes this point in his exposé video: good queer writing is hard to find and incredibly easy to lose. The writers Somerton stole from were often poor or precarious, writing freelance work for small circles under shitty conditions, without the means or the reach or the privileges necessary to find bigger markets. And, as Hbomb demonstrated, when people did discover Somerton's plagiarism, he used his substantial audience to hound them away and dissuade anyone else from trying to hold him accountable.

He stole queer writing by marginalized people, about experiences and perspectives that people are desperate to hear more about, and even if his delivery and aesthetics were naff, his words resonated with people because the original writers who actually wrote them poured their goddamn hearts and souls into it.

Somerton also maintained a consistent narrative of persecution and marginalization about himself. He took the plain truth, which is that queer people and perspectives are discriminated against, and worked that into a story about himself as a lone, brave truth-teller, daring to voice an authentic queer perspective, constantly beset by bigots and adversaries who sought to tear him down. As @aranock, who works with some of the people he targeted, writes in this post, Somerton weaponized whatever casual bias and bigotry he could find in his audience to reinforce his me vs them narrative (usually misogyny and various forms of transphobia), which is what grifters do. They find a vulnerable thread in a community and pull on it. And while you may not have the particular vulnerability that he exploited, you do have vulnerabilities, and they can be exploited too.

People felt compelled to support him, even if his work was sometimes shoddy, because he presented himself as a vulnerable, marginalized person in need of help, he pulled on that vulnerable thread.

Again, he has a degree in marketing, and just like propaganda, nobody is immune to marketing.

YouTube as a system is set up to push for more, constantly more. More content, more videos, more output, more more more more, and part of Somerton and Illuminaughty's success was their ability to push out large amounts of content to the hungry algorithm, even if it was of inferior quality. The algorithm rewarded their volume of output with more eyeballs and attention, and therefore more opportunities to find people who were vulnerable to their grift.

It is a system which quite literally rewards the exact kind of plagiarism that they do, because watch-time and engagement are easily measurable metrics for a corporation, and academic rigor is not. There is pressure to deliver, and a lot of rewards to gain from cutting corners to do it.

Somerton and Illuminaughty and Internet Historian are extreme and very obvious cases, so blatant that you can make a four hour video essay exposing what they've done, but the vast majority of this kind of plagiarism isn't going to be obvious - sometimes it might not even be obvious to the people who are doing it. Casual plagiarism is endemic to the modern internet, and most people don't get educated on what the exact boundaries are between proper sourcing and quoting vs plagiarizing. We had an entire course module at my university aimed at teaching students the exact differences and definitions, and people still made good faith mistakes in their essays and papers that they had to learn to correct during their education.

All of this to say: it is extremely easy in hindsight to call Somerton's work shitty and shoddy, his aesthetics flat and uninspired, and to imagine that as a sophisticated person with good taste and critical faculties, you would never be taken in by this kind of grifter. It is extremely easy to distance yourself from the people he preyed on, and imagine that you will never have to worry about your fave doing your dirty like that.

But part of the point of Hbomberguy's video is that plagiarism is extremely easy to get away with, and often difficult for the average person to spot and call out, and with the rise of AI tools blurring the lines even further, it is not going to get any easier.

So I think we should resist the temptation to think of Somerton's audience as people with bad taste and poor faculties. We should resist the temptation to distance ourselves from the perfectly normal people he preyed on. Many times in your life, a modestly clever man with a marketing degree has fooled you too.

On a personal note, by the same token, I am resisting the temptation to assume that I am too good to be vulnerable to the systemic pressures that produced Somerton and Illuminaughty. No, I've never made a video by word-for-word reciting someone else's work, but I know for a fact that I could do a better job of double-checking my work and citing my sources. I feel the exact same pressure to get a video out as fast as possible, I have the exact same rewards dangled in front of me by YouTube as a platform, and I can't pretend it doesn't affect my work. To me, Hbomb's video felt like a wake-up call to do better.

[jaykumar702388]

https://www.digitalcomputerclasses.com/courses/digital-marketing/

[hadesoftheladies]

why you should have hope for separatism:

-this is one of the first times in history where women en masse are educated and (are expected to) participate in the working class which means now more than ever women are better equipped to take care of their own financial needs (even with all the tradwife influencers, not many women will be able to convert because house-wifery is strictly limited to the upper-class, which is shrinking more and more, so most women will always have to work anyways, and most women see this! even the ones that joke about being housewives/strippers are serious about their careers!)

-separatism is mostly non-action. it is strategic non-interaction with men or male media which makes it extremely accessible and easy to replicate across cultures. it removes women from exploitative relationships with men. this means the only thing you need to do to convince women to become separatists is attack the idea that their lives will be unfulfilled without men. and more women and girls are embracing that culture simply because of their experiences (and access to education)!

-late stage capitalism and the rise of blatant misogyny men display is radicalizing women. which means more and more women are open to living together and raising children together romantically/platonically. (literally every woman i've talked to who's unmarried lives with their parents or wants to live with women because men are genuinely an unattractive option--thank you men for showing your asses <3)

-the internet and globalization positions women from all over the world to share their experiences (and we have many shared experiences), which means consciousness-raising has never been faster or easier or more powerful!

-men and boys are failing and dropping out of school way more than women and girls which means that women and girls are on the way to dominating academia and relevant industries! women will make up more of the skilled workers in future job markets which means that women who are educated now will likely be better off and more pursued financially than men. women's influence in society is increasing! think about it. as much as male violence is increasing, male literacy and competence and skill is DECREASING (even nepotism or sexism will not be enough to fix that problem because hiring men will still result in profit losses and other financial inconveniences). in short, male culture is killing men!

-resistance to pornography and understanding the evils of pornography are also increasing. awareness of male violence is increasing!

please read more literature on separatist strategies and don't think whatever is happening on tiktok/IG is how all women think. most women irl are not stupid enough to trade in their jobs for prostitution because women don't actually want that. many women i've talked to in real life also don't want children (in these conditions or at all)! they aren't radfems but they still have self-preservation instincts and intelligence!

there is literally so many ways we can use the current sociopolitical climate to our advantage. it is too early to give up. like wayyyy to fucking early.

[mostlysignssomeportents]

Too big to care

I'm on tour with my new, nationally bestselling novel The Bezzle! Catch me in BOSTON with Randall "XKCD" Munroe (Apr 11), then PROVIDENCE (Apr 12), and beyond!

Remember the first time you used Google search? It was like magic. After years of progressively worsening search quality from Altavista and Yahoo, Google was literally stunning, a gateway to the very best things on the internet.

Today, Google has a 90% search market-share. They got it the hard way: they cheated. Google spends tens of billions of dollars on payola in order to ensure that they are the default search engine behind every search box you encounter on every device, every service and every website:

https://pluralistic.net/2023/10/03/not-feeling-lucky/#fundamental-laws-of-economics

Not coincidentally, Google's search is getting progressively, monotonically worse. It is a cesspool of botshit, spam, scams, and nonsense. Important resources that I never bothered to bookmark because I could find them with a quick Google search no longer show up in the first ten screens of results:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Even after all that payola, Google is still absurdly profitable. They have so much money, they were able to do a $80 billion stock buyback. Just a few months later, Google fired 12,000 skilled technical workers. Essentially, Google is saying that they don't need to spend money on quality, because we're all locked into using Google search. It's cheaper to buy the default search box everywhere in the world than it is to make a product that is so good that even if we tried another search engine, we'd still prefer Google.

This is enshittification. Google is shifting value away from end users (searchers) and business customers (advertisers, publishers and merchants) to itself:

https://pluralistic.net/2024/03/05/the-map-is-not-the-territory/#apor-locksmith

And here's the thing: there are search engines out there that are so good that if you just try them, you'll get that same feeling you got the first time you tried Google.

When I was in Tucson last month on my book-tour for my new novel The Bezzle, I crashed with my pals Patrick and Teresa Nielsen Hayden. I've know them since I was a teenager (Patrick is my editor).

We were sitting in his living room on our laptops – just like old times! – and Patrick asked me if I'd tried Kagi, a new search-engine.

Teresa chimed in, extolling the advanced search features, the "lenses" that surfaced specific kinds of resources on the web.

I hadn't even heard of Kagi, but the Nielsen Haydens are among the most effective researchers I know – both in their professional editorial lives and in their many obsessive hobbies. If it was good enough for them…

I tried it. It was magic.

No, seriously. All those things Google couldn't find anymore? Top of the search pile. Queries that generated pages of spam in Google results? Fucking pristine on Kagi – the right answers, over and over again.

That was before I started playing with Kagi's lenses and other bells and whistles, which elevated the search experience from "magic" to sorcerous.

The catch is that Kagi costs money – after 100 queries, they want you to cough up $10/month ($14 for a couple or $20 for a family with up to six accounts, and some kid-specific features):

https://kagi.com/settings?p=billing_plan&plan=family

I immediately bought a family plan. I've been using it for a month. I've basically stopped using Google search altogether.

Kagi just let me get a lot more done, and I assumed that they were some kind of wildly capitalized startup that was running their own crawl and and their own data-centers. But this morning, I read Jason Koebler's 404 Media report on his own experiences using it:

https://www.404media.co/friendship-ended-with-google-now-kagi-is-my-best-friend/

Koebler's piece contained a key detail that I'd somehow missed:

When you search on Kagi, the service makes a series of “anonymized API calls to traditional search indexes like Google, Yandex, Mojeek, and Brave,” as well as a handful of other specialized search engines, Wikimedia Commons, Flickr, etc. Kagi then combines this with its own web index and news index (for news searches) to build the results pages that you see. So, essentially, you are getting some mix of Google search results combined with results from other indexes.

In other words: Kagi is a heavily customized, anonymized front-end to Google.

The implications of this are stunning. It means that Google's enshittified search-results are a choice. Those ad-strewn, sub-Altavista, spam-drowned search pages are a feature, not a bug. Google prefers those results to Kagi, because Google makes more money out of shit than they would out of delivering a good product:

https://www.theverge.com/2024/4/2/24117976/best-printer-2024-home-use-office-use-labels-school-homework

No wonder Google spends a whole-ass Twitter every year to make sure you never try a rival search engine. Bottom line: they ran the numbers and figured out their most profitable course of action is to enshittify their flagship product and bribe their "competitors" like Apple and Samsung so that you never try another search engine and have another one of those magic moments that sent all those Jeeves-askin' Yahooers to Google a quarter-century ago.

One of my favorite TV comedy bits is Lily Tomlin as Ernestine the AT&T operator; Tomlin would do these pitches for the Bell System and end every ad with "We don't care. We don't have to. We're the phone company":

https://snltranscripts.jt.org/76/76aphonecompany.phtml

Speaking of TV comedy: this week saw FTC chair Lina Khan appear on The Daily Show with Jon Stewart. It was amazing:

https://www.youtube.com/watch?v=oaDTiWaYfcM

The coverage of Khan's appearance has focused on Stewart's revelation that when he was doing a show on Apple TV, the company prohibited him from interviewing her (presumably because of her hostility to tech monopolies):

https://www.thebignewsletter.com/p/apple-got-caught-censoring-its-own

But for me, the big moment came when Khan described tech monopolists as "too big to care."

What a phrase!

Since the subprime crisis, we're all familiar with businesses being "too big to fail" and "too big to jail." But "too big to care?" Oof, that got me right in the feels.

Because that's what it feels like to use enshittified Google. That's what it feels like to discover that Kagi – the good search engine – is mostly Google with the weights adjusted to serve users, not shareholders.

Google used to care. They cared because they were worried about competitors and regulators. They cared because their workers made them care:

https://www.vox.com/future-perfect/2019/4/4/18295933/google-cancels-ai-ethics-board

Google doesn't care anymore. They don't have to. They're the search company.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

[tapwater118]

Has anyone ever heard of “Battle for Dream Island” (1990) before? Really obscure NES game, doesn’t even have a Wikipedia page (or hell, even a mention in one).

From what little I can find about it on the internet, Battle for Dream Island was an NES game released on January 1st, 1990, apparently made entirely by a pair of independent American developers. Never made all that many sales, but eventually it garnered a rather niche following on an obscure gaming forum, though it had long since dissipated. Unfortunately, seemingly nothing from the forum threads was archived, so all I have to go on are a few vague threads titles from a navigation page.

I, rather cliched like, bought this BfDI cartridge from a sleazy old guy at a flea market (along with Puzznic and Wario’s Woods for a bargain deal). I dumped the ROM and booted it up on an emulator to take some screencaps.

Upon pressing start, you are prompted to “Choose Contestant,” and have a choice between any of 20 playable characters (who are all everyday objects, for some reason). Each contestant has their own stats, and while you can feel the difference while playing, the overall impact of character choice is pretty negligible. (Also some of these guys don’t even have arms?? Weird design choice but okay.)

Two screencaps of the character select screen. I went with Pin for my first playthrough cause idk she seemed kinda cute. I’m almost sure the stats are “Strength,” “Speed,” “Jump,” and “Skill.”

(Continued under cut)

While touting itself as a game show, BfDI is essentially a glorified minigame collection. The gameplay loop is as follows: You and the 19 other contestants play a minigame (referred to as “challenges”) to earn points based on how well you do (though I’m fairly certain the computer contestants just get a random amount of points for each challenge). Most of the challenges are various platforming segments, though some others fall more into puzzle game territory.

Two of the challenges. The green “Win Tokens” can be collected for bonus points. LEFT: A horizontal platformer level. The grey wall in the middle of the screencap moves up and down. RIGHT: A challenge about climbing ladders while avoiding “acid spitballs.” The game pauses to scroll vertically a la Super Mario Bros. 2.

After each challenge, this speaker thing shows up (pretty sure he’s supposed to be like a game show host?) and tallies up everyone’s score. The contestant with the least score gets “eliminated” and removed from the game.

The results screen. Leafy did rather poor on the last challenge, so she’s out of the game.

The game continues like this until you lose (have the least amount of points) and get booted to the game over screen, or until you are the last one left, in which case you win Dream Island! (Though of course in reality you just get booted back to the title screen. No Dream Island for you.)

The victory screen, with the gates to Dream Island in sight. Feels more like the gates to hell given how Pin’s staring at me.

It’s a fairly easy game for NES standards (I won on my first try). Took me about 80 minutes on my first playthrough, though subsequent ones could take less than an hour as I knew what I was doing. The brevity and the fact it saves your high score gives BfDI a nice sense of replayability (though this is probably best done sporadically, as the challenges tend to get a bit samey after a couple of back-to-back playthroughs).

So yeah, just wanted to share this in case anybody else has heard of it. I’ll probably rip the sprites and upload them sometime later cause it doesn’t look like anybody’s done that yet.