#instaedu

[rafaelsol]

Olha o cachorrinho entrando lá no fundo do nosso bate papo. Assista está conversa com nosso amigo Salim com o link na bio. #musica #musico #musicalização #batuque #baque #percussao #percussivo #percussa #sonora #sonoridade #timbres #percussivo #aprendizagemadistancia #creativelearning #distancelearning #aprendizagemcriativa #instaedu #educação #educadormaker #educacaomaker #maker #reuse #sustentavel #reutilizável #upcycling #upcycled #musique #musicalidade https://www.instagram.com/p/CAH-Liblijt/?igshid=lup38nkgcox4

[mobignosis]

Team MobiGnosis Wishes all Women a Very Happy Women's Day. #Mobignosis #bangalore #jpnagar3rdphase #jpnagar #java #javadeveloper #softwareengineer #android #ios #uxdesign #ux #angular #hybrid #testing #apple #mobileappdeveloper #digitalmarketing #paypal #instaedu #instacourse #instaeducation #insta #instagood #instagram #womensday (at Mobignosis) https://www.instagram.com/p/BuwRuEcgZYb/?utm_source=ig_tumblr_share&igshid=h075ps0mtcny

[elena-formisano-pedagogista]

Come migliorare l'autostima dei propri bambini? Molti pensano che l'autostima possa essere migliorata incoraggiando il bambino a fare da solo, spingendolo sempre a socializzare e a non avere paura, a essere poco attaccato al genitore e indipendente. In realtà l'autostima è qualcosa di più complesso e profondo. L'autostima è la conoscenza e l'esperienza di quello che siamo. Cosa possiamo fare per proteggere la stima di sé dei nostri bambini? Se un genitore pensa che lodare il proprio bambino per un risultato che ho ottenuto aiuti la sua autostima a rafforzarsi si sbaglia. Al contrario, non fa altro che rendere il bambino ancora più fragile e dipendente dal giudizio degli altri. Per lavorare sull'autostima è necessario allenare i bambini a rimanere focalizzati su loro stessi e su ciò che provano, sulla loro soddisfazione, sui loro sentimenti ed emozioni, sui loro bisogni. Cosa fare in concreto? Riconoscere e condividere le loro emozioni: "sono felice con te" anziché dire "sono felice perché sei stato bravo" Comunicare al bambino l'amore che proviamo per lui indipendentemente da ciò che fa o da ciò che ciò che è. Eliminare il giudizio dal nostro modo di comunicare. Ricordiamo che i bambini hanno semplicemente bisogno di essere visti, fin da piccoli. Un altro passo molto importante è non impedire ai bambini di sbagliare ma semplicemente accompagnarli senza interferire. Ascoltare e accogliere i loro bisogni. Evitare confronti con fratelli e altri bambini. I nostri bambini hanno bisogno di sentire che i genitori credono in loro e riconoscono il loro impegno indipendentemente dai risultati raggiunti. 🌼 Elena Formisano Pedagogista 🌼 . Hai visto il mio nuovo corso sull'autostima di bambini e genitori? . Ti basta cliccare sul link in bio che trovi qui 👇 @elena_formisano_pedagogista. . #elenaformisanopedagogista #educazione #bambinipiccoli #autostima #autostimabambini #aiutamiaaredame #psicologia #pedagogia #figliomio #figliamia #genitoriconsapevoli #genitorialità #maternità #paternità #genitoriefigli #figlimiei #instaedu #ioaccantoate #mivogliobene https://www.instagram.com/p/CatoWIrtsaW/?utm_medium=tumblr

[simonlion]

https://www.instagram.com/p/B0CZPe3lU1s/

[nabbublog]

View this post on Instagram

A post shared by Francisco Nocetti (@nabbublog)

¿Por qué brilla el sol? / Why does the sun shine? #educación #instaeducation #instaedu #edutoker #edutubers (en Concepción, Chile) https://www.instagram.com/p/CAnhx12A60B/?igshid=u4pg77ckrk9k

[shikshaadvisor]

The best thing for being sad," replied Merlin, beginning to puff and blow, "is to learn something. That's the only thing that never fails. You may grow old and trembling in your anatomies, you may lie awake at night listening to the disorder of your veins, you may miss your only love, you may see the world about you devastated by evil lunatics, or know your honour trampled in the sewers of baser minds. There is only one thing for it then — to learn. Learn why the world wags and what wags it. That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting. Learning is the only thing for you. Look what a lot of things there are to learn. ##Edtech##ShikshaAdvisor##FreeGuidance##Education##Learning##CAT##CMAT##MAT##SNAP##NTA##CBSE##XAT##ICSE##Kota##Delhi##InstaEdu##MCI##NEET2019##JEEMains2019##BITSAT2019##VITEEE2019##MUOET##SRMJEEE##WBJEEE##COMEDK##Pune##Kolkata##Mumbai##Noida##Chennai##Benguluru##Hyderabad (at New Delhi) https://www.instagram.com/p/BoI_J5EBgyG/?utm_source=ig_tumblr_share&igshid=w0tetid0ghjv

[localbizlift]

Funerals are tough. Ever Loved helps you pay for them

Alison Johnston didn’t plan to build a startup around death. An early employee at Q&A app Aardvark that was bought by Google, she’d founded tutoring app InstaEDU and sold it to Chegg. She made mass market consumer products. But then, “I had a family member who was diagnosed with terminal cancer and I thought about how she’d be remembered” she recalls. Inventing the next big social app suddenly felt less consequential.

“I started looking into the funeral industry and discovered that there were very few resources to support and guide families who had recently experienced a death. It was difficult to understand and compare options and prices (which were also much higher than I ever imagined), and there weren’t good tools to share information and memories with others” Johnston tells me. Bombarded by options and steep costs that average $9,000 per funeral in the US, families in crisis become overwhelmed.

Ever Loved co-founder and CEO Alison Johnston

Johnston’s startup Ever Loved wants to provide peace of mind during the rest-in-peace process. It’s a comparison shopping and review site for funeral homes, cemeteries, caskets, urns, and headstones. It offers price guides and recommends top Amazon funeral products and takes a 5 percent affiliate fee that finances Ever Loved’s free memorial site maker for sharing funeral details plus collecting memories and remembrances. And families can even set up fundraisers to cover their costs or support a charity.

The startup took seed funding from Social Capital and a slew of angel investors about a year ago. Now hundreds of thousands of users are visiting Ever Loved shopping and memorial sites each month. Eventually Ever Loved wants to build its own marketplace of funeral services and products that takes a 10 percent cut of purchases, while also selling commerce software to funeral homes.

“People don’t talk about death. It’s taboo in our society and most people don’t plan ahead at all” Johnston tells me. Rushing to arrange end-of-life logistics is enormously painful, and Johnston believes Ever Loved can eliminate some of that stress. “I wanted to explore areas where fewer people in Silicon Valley had experience and that weren’t just for young urban professionals.”

There’s a big opportunity to modernize this aging industry with a sustainable business model and empathy as an imperative. 86 percent of funeral homes are independent, Johnston says, so few have the resources to build tech products. One of the few big companies in the space, the $7 billion market cap public Service Corporation International, has rolled up funeral homes and cemeteries but has done little to improve pricing transparency or the user experience for families in hardship. Rates and reviews often aren’t available, so customers can end up overpaying for underwhelming selection.

On the startup side, there’s direct competitors like FuneralWise, which is focused on education and forums but lacks robust booking features or a memorial site maker. Funeral360 is Ever Loved’s biggest rival, but Ever Loved’s memorial sites looked better and it had much deeper step-by-step pricing estimates and info on funeral homes.

Johnston wants to use revenue from end-of-life commerce to subsidize Ever Loved’s memorial and fundraiser features so they can stay free or cheap while generating leads and awareness for the marketplace side. But no one has hit scale and truly become wedding site The Knot but for funerals.

I’ve known Johnston since college, and she’s always had impressive foresight for what was about to blow up. From an extremely early gig at Box.com to Q&A and on-demand answers with Aardvark to the explosion of online education with InstaEDU, she’s managed to get out in front of the megatrends. And tech’s destiny to overhaul unsexy businesses is one of the biggest right now.

Amazon has made us expect to see prices and reviews up front, so Ever Loved has gathered rate estimates for about two-thirds of US funeral homes and is pulling in testimonials. You can search for 4-star+ funeral homes nearby and instantly get high-quality results. Meanwhile, funeral homes can sign up to claim their page and add information.

Facebook popularized online event pages. But its heavy-handed prerogatives, generalist tone, and backlash can make it feel like a disrespectful place to host funeral service details. And with people leaving their hometowns, newspapers can’t spread the info properly. Ever Loved is purpose-built for these serious moments, makes managing invites easy, and also offers a place to collect obituaries, photos, and memories.

Rather than having to click through a link to a GoFundMe page that can be a chore, Ever Loved hosts fundraisers right on its memorial sites to maximize donations. That’s crucial since funerals cost more than most people have saved. Ever Loved only charges a processing fee and allows visitors to add an additional tip, so it’s no more expensive that popular fundraising sites.

Next, “the two big things are truly building out booking through our site and expanding into some of the other end of life logistics” Johnstone tells me. Since the funeral is just the start of the post-death process, Ever Loved is well positioned to move into estate planning. “There are literally dozens of things you have to do after someone passes away — contacting the social security office, closing out bank accounts and Facebook profiles…”

Johnston reveals that 44 percent of families say they had arguments while divying up assets — a process that takes an average of 560 hours aka 3 months of full-time work. As the baby boomer era ends over the next 30 years, $30 trillion in assets are expected to transfer through estates, she claims. Earning a tiny cut of that by giving mourners tools outlining popular ways to divide estates could alleviate disagreements could make Ever Loved quite lucrative.

“When I first started out, I was pretty awkward about telling people about this. We’re death averse, and that hinders us in a lot of ways” Johnston concludes. My own family struggled with this, as an unwillingness to accept mortality kept my grandparents from planning for after they were gone. “But I quickly learned was this was a huge conversation starter. rather than a turn off. This is a topic people want to talk about more and educate themselves more on. Tech too often merely makes life and work easier for those who already have it good. Tech that tempers tragedy is a welcome evolution for Silicon Valley.

[shop-kaaro-india]

5 Fantastic Free Python Learning Resources. (SAVE THIS POST FOR YOUR FUTURE REFERENCE) (Pdf Copy of this post is available on our Telegram channel - @free_courses_online1) ================================ Please follow us on Insta & Our Telegram forget to share this post with your friends. @free_courses_online1 @free_courses_online @free_courses_online1 ================================ Free courses & tutorials are available on OUR TELEGRAM CHANNEL - @free_courses_online1. ================================ #pythonsofinstagram #pythonlearning #pythonprogramminglanguage #pythontutorial #datasciencetraining #datasciencejobs #datavisualization #dataviz #bigdataanalysis #numpy #developerslife #devlife #developper #developermemes #developerstuff #pythondeveloper #programmergirl #codeismylife #coder #codingisfun #codinggirls #codingforbeginners #pythonforbeginners #instaedu #instaeducation #learnindia #learnpython #school2021 #learningresourses #freelearning (at India) https://www.instagram.com/p/CQWD72zNEZ_/?utm_medium=tumblr

[quantumd3]

Do we live in a holographic universe?? 💭💫💥 . Is our 3D universe (plus time), just 2D somewhere else?🌍=🌐 . The holographic principle suggests that the contents of the universe originate as mathematics encoded on a 2 dimensional boundary. . So apparently we're not literally living in an illusion! 😃 Holography can be thought of as a mathematical dictionary that can be used to describe the volume of space as encoded on a 2 dimensional surface (without gravity). . Often controversial, Holography stems from Stephen Hawking's work on black hole thermodynamics which proposes; whatever falls into a black hole, instead of vanishing from existence, the information is actually held on the black hole's surface; the event horizon. . Content and © : @_oliverdean . #instaart #instagiveaway #blackholes #holography #holographicuniverse #spaceart #instascience #gravity #universe #cosmos #stephenhawking #physics #illustratorlife #instaedu #instablogger #maths #stem #nasa #illustration #illustrator #handdrawn #photoshop #space #astronomy #sagan #astronomy #discover #knowledgeispower https://ift.tt/2tP2Dd0

[rafaelsol]

Entra lá no #youtube do #canal #semente #maker e veja como fazer #beyblade caseira super divertidamente. Link na bio. #peão #piorra #carrapeta #spintop #spinningtop #souprofessor #educador #brinquedoartesanal #brinquedoancestral #brincadeira #brincadeiras #brincando #brincar #piao #cultura #infancia #brinca #escola #menino #jogo #instakid #instaedu #instakids #instatube #diy https://www.instagram.com/p/CEMZgEHlsVI/?igshid=1wlnxsflk5vd2

[mobignosis]

Dreams to upgrade your roles is possible only when you are focused, Start tuning yourself towards the market trends.  Accomplish the dreams with the help of experts. . . Join us to achieve your goals. . . #android #uxdesign #uxdesigner #appium #mobileappdeveloper #angular #ionic #tuesday #ios #testengineer #testing #softwareengineer #digitalmarketing #motivation #tuesdaymotivation #instaedu #instacourse #instaeducation #instagood #instagram #insta #Mobignosis #jpnagar #bangalore #bengaluru #uxui (at Mobignosis) https://www.instagram.com/p/BunaUMcg9Ni/?utm_source=ig_tumblr_share&igshid=1kqo5qqkhi9xf

[pmsocialmedia]

Ever Loved’s funeral marketplace undercuts undertakers

Fifty percent of families are scared they can’t cover the cost of a funeral. They end up overpaying because no one wants to comparison shop amidst a tragedy. That’s why ex-Googler Alison Johnston’s startup Ever Loved built a free funeral crowdfunding tool. Now it’s addressing one of the most expensive parts of saying goodbye: burial. Today Ever Loved launches its online marketplace for caskets, urns, headstones and memorial jewelry.

By sidestepping the overhead of a physical funeral home, Ever Loved can offer better prices while still earning a 10% margin. Its caskets cost 50% less than the average sold at a mortuary, according to the National Funeral Directors Association.

When I called a local San Francisco funeral home, the high markups came into focus. They quoted me $2,795 for a casket sold for $1,200 on Ever Loved.

“Most people don’t think to — or don’t want to — plan funerals in advance, which means that when someone passes away, the family is often scrambling,” Johnston tells me. “When this rush to make decisions is paired with extreme grief, many people don’t do anywhere close to the same amount of research as they would with another several-thousand-dollar purchase. When combined with the fact that most funeral homes don’t publish their prices online, it’s easy for families to spend much more than they need to.”

Johnston co-founded Ever Loved in late 2017 after a family member was diagnosed with terminal cancer. She discovered how few resources there were available for helping people plan and pay for funerals. She’d previously worked at Q&A app Aardvark through its acquisition by Google, then started online tutoring startup InstaEDU that eventually sold to Chegg. The consumer website building and e-commerce tools she’d grown used to weren’t available in the funeral industry, so she set out to build them. Ever Loved has raised seed funding from Social Capital and gone through Y Combinator.

Ever Loved co-founder and CEO Alison Johnston

“Tech too often merely makes life and work easier for those who already have it good,” she told me last year. “Tech that tempers tragedy is a welcome evolution for Silicon Valley.”

Ever Loved’s first focus was its funeral crowdfunding tool that let families ask the decedent’s loved ones to help contribute to offset the costs. Donors could leave a tip for Ever Loved, but otherwise it charged nothing beyond credit card processing fees. The tool was paired with a memorial website builder that families could use for distributing invites and collecting memories. Now Ever Loved is helping people plan thousands of funerals per month with revenue up nearly 20X year-over-year.

Now that it’s helping families raise money for remembrance services, Ever Loved wants to make sure they don’t get ripped off. The fact that there’s such low pricing transparency at funeral homes should clue you in that they try to pass off steep markups since customers might not have the energy to keep looking. “The average funeral home only helps with a funeral once every three days, meaning that many funeral homes need to charge high prices in order to cover their own fixed costs,” Johnston explains.

Remove the overhead costs and assist customers across geographies and there’s room for a strong business with more affordable prices. For example, a Stanford Blue Casket costs $990 on Ever Loved while one LA funeral home charges $1,600. The Last Supper Pieta Casket is $1,500 on Ever Loved but $6,580 from the funeral home. That funeral home had both of these listed under different names, further hindering the ability of customers to find a fair price.

Ever Loved can also more quickly adapt to the diversification of burial options. Between concerns about costs, land use, environmental impact and connection to family and nature, many are looking beyond caskets. Cremation became more popular than burial in the U.S. in 2017. Liquid cremation is now legal in 18 states, and Washington just began allowing body composting.

“We’re seeing a lot of independent providers popping up to do everything from turning your loved one’s ashes into a diamond ring to shooting their ashes into space to planting them under a tree in the forest,” says Johnston. Any single funeral home is unlikely to offer the breadth customers are looking for. “Our goal is to make all of your options available to you in an easily digestible format.”

Ever Loved’s business is protected by the FTC’s Funeral Rule that bars mortuaries from refusing or charging extra to handle a casket or urn purchased elsewhere. That means Ever Loved customers can combine shopping online with in-person memorial services from a local funeral home. Still, it’s a tough business. Startups like HaloLife, Clarity and After I Go have all shut down. Most others merely offer memorial sites, or funeral home search engines.

That means Ever Loved’s biggest competitors, beyond the standard just accepting the local mortuary’s prices, are Google and Amazon. Often they surface the same prices as Ever Loved with comparable shipping, though Google could sometimes find a slight discount by buying straight from the manufacturer, while Amazon was missing some top brands. Costco and Walmart sell funeral products too. But Johnston says “many people don’t feel like generic, mass-market stores are the appropriate place to purchase funeral products.” I agree it might feel disrespectful buying an urn from the same place you get toilet paper.

“We also put a huge focus on customer service, which you don’t get at Walmart, Costco or Amazon,” Johnston tells me. “When you’re grieving and spending thousands of dollars, we’ve found that this is very important.”

As the demographic planning funerals gets more tech-savvy over time and want personalized farewells rather than cookie-cutter conclusions, there’s a chance to change the status quo. Discussing death is becoming less taboo. Being smart about paying for it should too.

via Social – TechCrunch https://ift.tt/37qOZPb

[magzoso-tech]

New Post has been published on https://magzoso.com/tech/ever-loveds-funeral-marketplace-undercuts-undertakers/

Ever Loved’s funeral marketplace undercuts undertakers

Fifty percent of families are scared they can’t cover the cost of a funeral. They end up overpaying because no one wants to comparison shop amidst a tragedy. That’s why ex-Googler Alison Johnston’s startup Ever Loved built a free funeral crowdfunding tool. Now it’s addressing one of the most expensive parts of saying goodbye: burial. Today Ever Loved launches its online marketplace for caskets, urns, headstones and memorial jewelry.

By sidestepping the overhead of a physical funeral home, Ever Loved can offer better prices while still earning a 10% margin. Its caskets cost 50% less than the average sold at a mortuary, according to the National Funeral Directors Association.

When I called a local San Francisco funeral home, the high markups came into focus. They quoted me $2,795 for a casket sold for $1,200 on Ever Loved.

“Most people don’t think to — or don’t want to — plan funerals in advance, which means that when someone passes away, the family is often scrambling,” Johnston tells me. “When this rush to make decisions is paired with extreme grief, many people don’t do anywhere close to the same amount of research as they would with another several-thousand-dollar purchase. When combined with the fact that most funeral homes don’t publish their prices online, it’s easy for families to spend much more than they need to.”

Johnston co-founded Ever Loved in late 2017 after a family member was diagnosed with terminal cancer. She discovered how few resources there were available for helping people plan and pay for funerals. She’d previously worked at Q&A app Aardvark through its acquisition by Google, then started online tutoring startup InstaEDU that eventually sold to Chegg. The consumer website building and e-commerce tools she’d grown used to weren’t available in the funeral industry, so she set out to build them. Ever Loved has raised seed funding from Social Capital and gone through Y Combinator.

Ever Loved co-founder and CEO Alison Johnston

“Tech too often merely makes life and work easier for those who already have it good,” she told me last year. “Tech that tempers tragedy is a welcome evolution for Silicon Valley.”

Ever Loved’s first focus was its funeral crowdfunding tool that let families ask the decedent’s loved ones to help contribute to offset the costs. Donors could leave a tip for Ever Loved, but otherwise it charged nothing beyond credit card processing fees. The tool was paired with a memorial website builder that families could use for distributing invites and collecting memories. Now Ever Loved is helping people plan thousands of funerals per month with revenue up nearly 20X year-over-year.

Now that it’s helping families raise money for remembrance services, Ever Loved wants to make sure they don’t get ripped off. The fact that there’s such low pricing transparency at funeral homes should clue you in that they try to pass off steep markups since customers might not have the energy to keep looking. “The average funeral home only helps with a funeral once every three days, meaning that many funeral homes need to charge high prices in order to cover their own fixed costs,” Johnston explains.

Remove the overhead costs and assist customers across geographies and there’s room for a strong business with more affordable prices. For example, a Stanford Blue Casket costs $990 on Ever Loved while one LA funeral home charges $1,600. The Last Supper Pieta Casket is $1,500 on Ever Loved but $6,580 from the funeral home. That funeral home had both of these listed under different names, further hindering the ability of customers to find a fair price.

Ever Loved can also more quickly adapt to the diversification of burial options. Between concerns about costs, land use, environmental impact and connection to family and nature, many are looking beyond caskets. Cremation became more popular than burial in the U.S. in 2017. Liquid cremation is now legal in 18 states, and Washington just began allowing body composting.

“We’re seeing a lot of independent providers popping up to do everything from turning your loved one’s ashes into a diamond ring to shooting their ashes into space to planting them under a tree in the forest,” says Johnston. Any single funeral home is unlikely to offer the breadth customers are looking for. “Our goal is to make all of your options available to you in an easily digestible format.”

Ever Loved’s business is protected by the FTC’s Funeral Rule that bars mortuaries from refusing or charging extra to handle a casket or urn purchased elsewhere. That means Ever Loved customers can combine shopping online with in-person memorial services from a local funeral home. Still, it’s a tough business. Startups like HaloLife, Clarity and After I Go have all shut down. Most others merely offer memorial sites, or funeral home search engines.

That means Ever Loved’s biggest competitors, beyond the standard just accepting the local mortuary’s prices, are Google and Amazon. Often they surface the same prices as Ever Loved with comparable shipping, though Google could sometimes find a slight discount by buying straight from the manufacturer, while Amazon was missing some top brands. Costco and Walmart sell funeral products too. But Johnston says “many people don’t feel like generic, mass-market stores are the appropriate place to purchase funeral products.” I agree it might feel disrespectful buying an urn from the same place you get toilet paper.

“We also put a huge focus on customer service, which you don’t get at Walmart, Costco or Amazon,” Johnston tells me. “When you’re grieving and spending thousands of dollars, we’ve found that this is very important.”

As the demographic planning funerals gets more tech-savvy over time and want personalized farewells rather than cookie-cutter conclusions, there’s a chance to change the status quo. Discussing death is becoming less taboo. Being smart about paying for it should too.

[ebisss-my]

Pengebumian adalah sukar. Ever Loved membantu anda membayar mereka - Tech

Pengebumian adalah sukar. Ever Loved membantu anda membayar mereka – Tech

Alison Johnston tidak merancang membina permulaan di sekitar kematian. Seorang pekerja awal di aplikasi A & A A & B yang dibeli oleh Google, dia mengasaskan aplikasi tunjuk ajar InstaEDU dan menjualnya ke Chegg. Dia membuat produk pengguna pasaran massa. Tetapi, "Saya mempunyai ahli keluarga yang didiagnosis dengan kanser terminal dan saya fikir bagaimana dia akan diingati" katanya. Mencipta…

[shikshaadvisor]

The best thing for being sad," replied Merlin, beginning to puff and blow, "is to learn something. That's the only thing that never fails. You may grow old and trembling in your anatomies, you may lie awake at night listening to the disorder of your veins, you may miss your only love, you may see the world about you devastated by evil lunatics, or know your honour trampled in the sewers of baser minds. There is only one thing for it then — to learn. Learn why the world wags and what wags it. That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting. Learning is the only thing for you. Look what a lot of things there are to learn. ##Edtech##ShikshaAdvisor##FreeGuidance##Education##Learning##CAT##CMAT##MAT##SNAP##NTA##CBSE##XAT##ICSE##Kota##Delhi##InstaEdu##MCI##NEET2019##JEEMains2019##BITSAT2019##VITEEE2019##MUOET##SRMJEEE##WBJEEE##COMEDK##Pune##Kolkata##Mumbai##Noida##Chennai##Benguluru##Hyderabad (at New Delhi) https://www.instagram.com/p/BoI--Sehyuj/?utm_source=ig_tumblr_share&igshid=8ew09mxoty69

[localbizlift]

Ever Loved’s funeral marketplace undercuts undertakers

Fifty percent of families are scared they can’t cover the cost of a funeral. They end up overpaying because no one wants to comparison shop amidst a tragedy. That’s why ex-Googler Alison Johnston’s startup Ever Loved built a free funeral crowdfunding tool. Now it’s addressing one of the most expensive parts of saying goodbye: burial. Today Ever Loved launches its online marketplace for caskets, urns, headstones and memorial jewelry.

By sidestepping the overhead of a physical funeral home, Ever Loved can offer better prices while still earning a 10% margin. Its caskets cost 50% less than the average sold at a mortuary, according to the National Funeral Directors Association.

When I called a local San Francisco funeral home, the high markups came into focus. They quoted me $2,795 for a casket sold for $1,200 on Ever Loved.

“Most people don’t think to — or don’t want to — plan funerals in advance, which means that when someone passes away, the family is often scrambling,” Johnston tells me. “When this rush to make decisions is paired with extreme grief, many people don’t do anywhere close to the same amount of research as they would with another several-thousand-dollar purchase. When combined with the fact that most funeral homes don’t publish their prices online, it’s easy for families to spend much more than they need to.”

Johnston co-founded Ever Loved in late 2017 after a family member was diagnosed with terminal cancer. She discovered how few resources there were available for helping people plan and pay for funerals. She’d previously worked at Q&A app Aardvark through its acquisition by Google, then started online tutoring startup InstaEDU that eventually sold to Chegg. The consumer website building and e-commerce tools she’d grown used to weren’t available in the funeral industry, so she set out to build them. Ever Loved has raised seed funding from Social Capital and gone through Y Combinator.

Ever Loved co-founder and CEO Alison Johnston

“Tech too often merely makes life and work easier for those who already have it good,” she told me last year. “Tech that tempers tragedy is a welcome evolution for Silicon Valley.”

Ever Loved’s first focus was its funeral crowdfunding tool that let families ask the decedent’s loved ones to help contribute to offset the costs. Donors could leave a tip for Ever Loved, but otherwise it charged nothing beyond credit card processing fees. The tool was paired with a memorial website builder that families could use for distributing invites and collecting memories. Now Ever Loved is helping people plan thousands of funerals per month with revenue up nearly 20X year-over-year.

Now that it’s helping families raise money for remembrance services, Ever Loved wants to make sure they don’t get ripped off. The fact that there’s such low pricing transparency at funeral homes should clue you in that they try to pass off steep markups since customers might not have the energy to keep looking. “The average funeral home only helps with a funeral once every three days, meaning that many funeral homes need to charge high prices in order to cover their own fixed costs,” Johnston explains.

Remove the overhead costs and assist customers across geographies and there’s room for a strong business with more affordable prices. For example, a Stanford Blue Casket costs $990 on Ever Loved while one LA funeral home charges $1,600. The Last Supper Pieta Casket is $1,500 on Ever Loved but $6,580 from the funeral home. That funeral home had both of these listed under different names, further hindering the ability of customers to find a fair price.

Ever Loved can also more quickly adapt to the diversification of burial options. Between concerns about costs, land use, environmental impact and connection to family and nature, many are looking beyond caskets. Cremation became more popular than burial in the U.S. in 2017. Liquid cremation is now legal in 18 states, and Washington just began allowing body composting.

“We’re seeing a lot of independent providers popping up to do everything from turning your loved one’s ashes into a diamond ring to shooting their ashes into space to planting them under a tree in the forest,” says Johnston. Any single funeral home is unlikely to offer the breadth customers are looking for. “Our goal is to make all of your options available to you in an easily digestible format.”

Ever Loved’s business is protected by the FTC’s Funeral Rule that bars mortuaries from refusing or charging extra to handle a casket or urn purchased elsewhere. That means Ever Loved customers can combine shopping online with in-person memorial services from a local funeral home. Still, it’s a tough business. Startups like HaloLife, Clarity and After I Go have all shut down. Most others merely offer memorial sites, or funeral home search engines.

That means Ever Loved’s biggest competitors, beyond the standard just accepting the local mortuary’s prices, are Google and Amazon. Often they surface the same prices as Ever Loved with comparable shipping, though Google could sometimes find a slight discount by buying straight from the manufacturer, while Amazon was missing some top brands. Costco and Walmart sell funeral products too. But Johnston says “many people don’t feel like generic, mass-market stores are the appropriate place to purchase funeral products.” I agree it might feel disrespectful buying an urn from the same place you get toilet paper.

“We also put a huge focus on customer service, which you don’t get at Walmart, Costco or Amazon,” Johnston tells me. “When you’re grieving and spending thousands of dollars, we’ve found that this is very important.”

As the demographic planning funerals gets more tech-savvy over time and want personalized farewells rather than cookie-cutter conclusions, there’s a chance to change the status quo. Discussing death is becoming less taboo. Being smart about paying for it should too.