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suchi05 · 7 days ago
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Transform Your Dental Brand: Effective Strategies & Services
What Benefits Do You Get by Branding? Effective dental branding offers numerous benefits. It increases brand recognition and awareness, which can lead to more patient referrals and appointments. A strong brand also differentiates your practice from competitors, positioning it as a leader in the dental industry. Additionally, consistent branding helps in building patient loyalty and trust, improving overall patient satisfaction and engagement.
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Why is Branding Important for Dental Clinic? Because First Impressions Start Online In today’s competitive market, dental branding plays a crucial role in enhancing the visibility and reputation of dental clinics. For Danish dentists and practices aiming to stand out, effective dental branding techniques are essential.Strong dental branding on your website ensures that visitors immediately recognize and connect with your clinic’s identity. This consistency helps in building trust and credibility, making it easier to attract and retain patients. It also supports other online strategies such as SEO and social media marketing, amplifying your clinic’s online presence.
Read more: https://rxdentalmarketing.com/services/dental-branding/
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espialsolution · 3 months ago
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Can Social Media Marketing Help Your Brand Grow?
In today’s digitally-driven world, social media marketing has evolved from a trendy buzzword to an essential strategy for businesses of all sizes. From startups to established enterprises, leveraging social media platforms can significantly contribute to brand growth. But how exactly can social media marketing help your brand grow? Let’s explore the key ways in which this powerful tool can elevate your brand.
1. Enhanced Brand Awareness
Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok offer unparalleled opportunities to reach vast audiences. With billions of users globally, these platforms provide a stage where your brand can gain visibility. By consistently posting relevant and engaging content, your brand can reach people who may never have heard of it otherwise. Social media marketing helps in creating a recognizable brand identity, ensuring that your business remains top of mind for potential customers.
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2. Targeted Advertising
One of the standout features of social media marketing services is the ability to target specific audiences with precision. Platforms like Facebook and Instagram allow you to create highly targeted ads based on demographics, interests, behavior, and more. This means you can tailor your marketing efforts to reach people who are most likely to be interested in your products or services, resulting in higher conversion rates. Targeted advertising not only maximizes your marketing budget but also ensures that your brand message reaches the right people at the right time.
3. Customer Engagement and Relationship Building
Brands that actively engage with their audience on social media build stronger relationships with their customers. Responding to comments, answering queries, and even addressing complaints in a timely manner can foster loyalty and trust. Moreover, satisfied customers often share their positive experiences, leading to organic word-of-mouth promotion, which can be incredibly valuable for brand growth.
4. Insights and Analytics
Social media platforms offer robust analytics tools that provide insights into how your content is performing. These tools allow you to track metrics such as engagement rates, click-through rates, and audience demographics. By analyzing this data, you can refine your marketing strategies, focusing on what works and discarding what doesn’t. This continuous optimization is key to growing your brand effectively over time.
5. Increased Website Traffic and SEO Benefits
Social media marketing can drive significant traffic to your website. By sharing blog posts, product pages, and other valuable content on social media, you can entice users to visit your site, where they can learn more about your brand and offerings. Additionally, social media activity can indirectly influence your search engine rankings. While social signals are not a direct ranking factor, they contribute to the overall online presence of your brand, which search engines may consider when ranking your website.
6. Cost-Effective Marketing
Compared to traditional advertising methods, social media marketing is relatively cost-effective. Many platforms offer free account creation and posting options, with the option to run paid campaigns that can fit any budget. This makes social media an accessible tool for businesses of all sizes, particularly for startups and small businesses that may have limited marketing budgets. The return on investment (ROI) from well-executed social media campaigns can be substantial, making it a smart choice for brand growth.
Conclusion
Social media marketing services is a dynamic and versatile tool that can significantly contribute to your brand’s growth. From increasing brand awareness and engagement to driving website traffic and providing valuable insights, the benefits are vast. By strategically leveraging social media, your brand can not only reach new heights but also stay competitive in today’s fast-paced digital landscape.
About The Author
Espial Solutions serve Startups, SME, and large Enterprises,with SEO, SMM, PPC, Branding, and Digital Marketing services. . Contact for More Information!
#2. Targeted Advertising#interests#behavior#3. Customer Engagement and Relationship Building#answering queries#and even addressing complaints in a timely manner can foster loyalty and trust. Moreover#satisfied customers often share their positive experiences#leading to organic word-of-mouth promotion#which can be incredibly valuable for brand growth.#4. Insights and Analytics#click-through rates#and audience demographics. By analyzing this data#you can refine your marketing strategies#focusing on what works and discarding what doesn’t. This continuous optimization is key to growing your brand effectively over time.#5. Increased Website Traffic and SEO Benefits#Social media marketing can drive significant traffic to your website. By sharing blog posts#product pages#and other valuable content on social media#you can entice users to visit your site#where they can learn more about your brand and offerings. Additionally#social media activity can indirectly influence your search engine rankings. While social signals are not a direct ranking factor#they contribute to the overall online presence of your brand#which search engines may consider when ranking your website.#6. Cost-Effective Marketing#Compared to traditional advertising methods#social media marketing is relatively cost-effective. Many platforms offer free account creation and posting options#making it a smart choice for brand growth.#Conclusion#the benefits are vast. By strategically leveraging social media#About The Author
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invictusoutsoucrcing · 6 months ago
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Elevate Your Business with Invictus Outsourcing Solutions
In today's fast-paced business world, efficiency and innovation are key to staying ahead of the competition. This is where Invictus Outsourcing Solutions Pvt. Ltd. comes into play, providing top-tier Business Process Outsourcing (BPO) services that not only meet but exceed industry standards.
Why Choose Invictus?
At Invictus, we believe in transforming challenges into opportunities. Our team of dedicated professionals is committed to delivering customized solutions that align perfectly with your business goals. Whether you need assistance with business process outsourcing, knowledge process outsourcing, software development, healthcare solutions, customer interaction services, digital marketing, and website & mobile app development, we've got you covered.
Our Core Values
Transparency, integrity, and excellence are the cornerstones of our company culture. We strive to build long-lasting partnerships with our clients by consistently exceeding expectations and fostering a collaborative work environment.
Cutting-Edge Technology and Best Practices
We leverage the latest technology and industry best practices to ensure optimal efficiency and a seamless outsourcing experience. Our commitment to continuous improvement helps us stay ahead of the curve, adapting to evolving business landscapes and emerging trends.
Join Us on the Path to Success
Invictus Outsourcing Solutions is not just a service provider; we are an extension of your team. Partner with us and let's embark on a journey of unparalleled growth and prosperity together.
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For more information, visit Invictus Outsourcing Solutions Pvt. Ltd.
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realestatedekhosblog · 6 months ago
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Boost Your Bookings: Simple Tips for Drawing Guests to Your Experience
In today's competitive landscape of experience hosting, standing out and catching the attention of potential clients can be challenging. However, with the right strategies, you can distinguish yourself and boost your bookings. In this article, we'll explore practical tips to maximize your bookings and ensure that your guests have a memorable experience. Before we dive in, take a moment to explore the Real Estate Dekho website, a valuable platform for listing your property and streamlining your booking process.
Optimize Your Online Presence
In today's digital era, having a strong online presence is crucial. Ensure your website is user-friendly, mobile-responsive, and optimized for search engines (SEO). Consistency across platforms like Google My Business and Real Estate Dekho enhances your visibility and credibility. Building and maintaining a robust online presence is essential for attracting guests in today's digital landscape.
Leverage Social Media
Utilize social media platforms to connect directly with potential guests and showcase your unique experiences. Engage your audience through user-generated content, behind-the-scenes glimpses, and interactive posts. Continuous promotion on social media platforms is key to staying top-of-mind and attracting new guests.
Create Compelling Listings
Your listings play a significant role in capturing the interest of potential guests. Highlight what makes your experience unique through captivating photos, vivid descriptions, and clear value propositions. Emphasize the benefits and value that visitors will gain from participating in your experience.
Engage with Your Audience
Building meaningful relationships with your audience involves prompt responses to inquiries, comments on posts, and interactive engagement. Consider hosting giveaway activities to further engage and incentivize potential guests. Building a sense of community and rapport with your audience encourages bookings and fosters loyalty.
Make Guest Experiences Unforgettable
Exceptional guest experiences are key to securing reservations and earning positive reviews. Pay attention to details, personalize interactions, and exceed customer expectations. Showcase guest experiences through testimonials and online promotions to attract more bookings and build trust with potential guests.
Strategies for Attracting Guests
Design targeted marketing campaigns tailored to your ideal guests. Collaborate with local businesses, offer special packages, or host themed events to attract new visitors. Regularly review and refine your booking strategies to stay competitive and appeal to evolving guest preferences.
Elicit Reviews
Positive reviews serve as social proof and influence potential guests' decisions. Provide exceptional service and streamline the review process to encourage satisfied customers to share their feedback. Positive reviews contribute to your reputation and attract more bookings.
Refine Your Marketing Strategy
Stay proactive by monitoring key metrics such as conversion rates, website traffic, and engagement metrics. Adjust your marketing strategy based on data insights to optimize performance and attract more guests. Continual refinement and innovation in your marketing approach drive sustained growth and success.
By implementing these strategies consistently and leveraging platforms like Real Estate Dekho, you can create a powerful marketing machine that attracts guests to your experience. Remember, success takes time and dedication, but with a focus on delivering exceptional experiences and leveraging effective marketing tactics, you can unlock the full potential of your hosting business.
Ready to elevate your bookings? Explore Real Estate Dekho's website today and list your property to connect directly with customers and increase your bookings.
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colourmoon-tech · 1 year ago
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In this video, we explore the fundamental aspects of SEO, including keyword research, on-page and off-page optimization, and link building. how to optimize your website's visibility on search engines and rank higher.
👨🏻‍💻 Looking for Best SEO Services in India?
☎️ Call or WhatsApp: +91 96766 00666 / +91 94900 36767
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yogurtkags · 3 months ago
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❝ HUSH ❞ — sakusa kiyoomi
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cw. f!reader, fluff, olympics au, athletic trainer!reader, timeskip characters, established relationship, secret marriage, language (omi swears like once), not beta read (sorry!) word count. ~ 1.6k
“japan’s outside hitter sakusa kiyoomi and newly revealed wife, athletic trainer y/n l/n, steals the spotlight in the city of love!”
@tetzoro's summer olympics collab
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your eyes glance in his direction, letting it linger on his figure as the team settles down into their corner. he’s a little tense, understandably so– it’s his first time at the olympics, and with the pressure of the finals sitting on his shoulders, the nerves are showing, though carefully hidden behind his standard resting face that you can see through so well. the lights hanging along the ceilings of the south paris arena cast a tasteful warm glow along the contours of his face. despite the subconscious clenched jaw and slightly downturned lips that make you want to kiss the frown off so badly, there’s a shine in his eyes like no other.
the last few days have been pretty rough, of stiff beds, subpar food and sleeping without kiyoomi. you know he feels the same if the progressively increasing frequency of late night calls and texts are any indication. with the boys sharing rooms in twos amongst themselves and the rest of the team’s staff being housed in a separate wing of the building, falling asleep in his arms was a faraway thought since you arrived at the olympic village.
loml ♡ : miya snores so fuckin’ loudly i can’t handle this me : well it wouldn’t be the first time you’ve dealt with it baby loml ♡ : i still think we should’ve fought harder for us sharing a room
he drifts off into slumber easily after washing up and getting his fill of talking to you (never enough), the mental and physical fatigue of matches and practices in between taking a toll on his body, but for you, being wrapped in his warm embrace was the perfect recipe and vital to a good night's sleep. it’s safe to say that you haven’t been sleeping well for the past week.
it didn’t help that being sworn to secrecy about your relationship also meant that any interactions you had with him outside being the team’s athletic trainer was like treading on eggshells. it feels like you’re in high school again, sitting next to him in the dining hall during meal times with your clasped hands hidden under the table from watchful eyes, his thumb rubbing soft circles against the back of your hand or squeezing ever so often, as if to affirm his presence and silently reassure that i’m here.
it seems to be a trend lately for athletes to be active on their social media platforms, be it their team’s or just a personal account, recounting stories or even taking avid viewers through “a day in the life of an olympic athlete” — without looking too far, even miya jumped on the bandwagon, often seeing suna running around filming short clips of their shenanigans in free pockets of time during the day. you and kiyoomi talked about it before the season began, keeping any non-professional interactions to a minimum. there’s eyes everywhere and it’s better to be safe than sorry.
both of you are very private people, it was only natural that you preferred to keep your personal life and matters to yourselves behind closed doors. this ended up being a double-edged sword, because everyone wants to be all up in your business, especially kiyoomi who finds himself in the spotlight more often, being apart of the “young handsome eligible bachelors” of the MSBY 4 and now one of the most sought-after new additions to japan’s national team.
you on the other hand, were better known by twitter as “the pretty trainer” from the shweiden adlers and now the national team, standing next to another fan-favourite, iwaizumi hajime. thankfully your role is kept more so behind the scenes, checking on the players during games and making sure they remain in tip-top shape on and off the court.
being the quiet and brooding one amongst outgoing chatterboxes meant that the media would try to dig any information out of kiyoomi, but prying interviewers and prodding questions towards him and his love life were smoothly deflected and brushed aside, the boys even coming to his defense if anyone got too pushy with it, which you were beyond thankful for. not that they needed to most of the time, he’s known to be curt with his responses and quick to bring the topic back to the game, and no one likes a snappy sakusa anyway, many have learned this the hard way.
just months prior to the both of you getting called in to begin training for the olympics and before schedules start to pick up, you had a small private wedding in your hometown with just close friends and family, the ceremony kept under lock and key and tucked away from the public eye. it made it all the more intimate, more like a quiet gathering to celebrate your union than a grand spectacle, which suited you perfectly. the honeymoon hasn’t happened yet with the timing of everything, you’re saving it for post-season when you both can finally take a break and relax for a little while.
you won’t deny that there are some days where you wished that things were different, and that you could openly express your love for each other without scrutiny and attention being on you, but alas, that is to be expected as someone exposed to the public eye.
the olympics is your first public appearance as married individuals, not that anyone particularly cares about your status, their eyes instead zeroing in on kiyoomi and the chain around his neck carrying a shiny new silver band. it's safe to say that judging by the scowl on his face and the chatter buzzing around the front rows of stands as the team settles into their side of the court, his “mystery wife" is the new talk of the town.
when he comes over to you during timeout, his eyes meet yours bashfully as you hand him a bottle, fingers brushing against yours in an unspoken apology. you just smile and lightly pat his back as he turns to join the team huddle. there’s nothing to be sorry for, silly.
these little moments mean everything to you, even though it looks like nothing in the grand scheme of things. just being there with him and coming together with a shared passion even if it's in different fields of the broader spectrum of sport, fills you with a sense of happiness and content. watching him in his element and being able to support him on the sidelines through it all, you'd never trade that for the world.
and as you’re sitting at the edge of your seat with your bum hanging on for dear life, you lean forward with your hands pressed together, the top of your index fingers resting against the tip of your nose like a pseudo prayer. match point.
it feels like you’re watching the longest rally of your life and like a bad habit, your knee begins bouncing up and down in your nervousness and anticipation. iwaizumi too, is so engrossed in the play at hand that he doesn’t notice, or maybe he just doesn’t care enough in this moment to stop you with his usual slap to your thigh and a chiding comment, “stop it, even my grandma back in sendai can feel the tremours from your goddamn knees.”
with bated breath, you watch kageyama tosses one beautiful arc of a set to kiyoomi as he leaps into the air and makes contact with the ball.
with a powerful spike, he is a force to be reckoned with, sending the ball home as the opponents dive to save it, their arms hands and fingers stretching out in a last ditch attempt to connect and rescue the point, but to no avail. the ball lands with a harsh thud and as he stands tall above their groveling, the whistle blows and the crowds roar.
your arms instinctively raise in a cheer, and in the next moment they’re closed over your mouth, tears pricking your eyes as you stumble over your feet and scramble to get up. as the team rushes towards him with shouts of celebration, his eyes immediately dart in your direction, softening as he sees you dashing over. with knowing smirks and crescent moons for eyes, the boys follow his line of sight and give him firm slaps on the back, parting the hoard for you and giving just enough room for him to uncharacteristically swoop you up in his arms and crash his lips into yours, all caution thrown to the wind.
all the noise halts and time stands still, everything fades away and nothing else in the world matters in the moment, not the people, not the cameras, just the overwhelming rush of joy and pride, and love, oh love, swelling from the depths of your chest and your heart bursting at its seams.
your senses flood with everything kiyoomi, from the way the sweaty strands of his hair at the back of his neck feel on your fingertips, his cheeks dampening from your tears, the nudge of his nose against yours, and the press of his smile on your locked lips. he breathes out and you breathe him in, letting all of his being rest in the room in your heart saved specially for him, seeping into every corner of your soul.
when you inevitably pull apart for air, the current predicament doesn't exactly click in your mind just yet until he grabs your hand and pulls you into his side, shielding you from the onslaught of reporters and press looking to get a fresh scoop on the hottest piece of news. with blown out eyes, you look at him in a daze and disbelief, did that really just happen?
the smug smirk on his face says it all.
the matching silver bands on your finger and hanging around his neck, it was always there. for the longest time it was your little secret, and now a declaration of love and devotion — not even a shiny new gold medal could compare.
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© yogurtkags. please do not repost, plagiarise, or translate my work.
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emmediagh · 2 years ago
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#Digital marketing has become an essential part of modern business growth and success. With the rise of technology#more and more businesses are turning to digital marketing strategies to reach new customers and grow their businesses. In this post#we will explore the various ways that digital marketing can help you grow your business#from increasing your online visibility to generating leads and driving sales.#Online Visibility:#One of the most important aspects of digital marketing is increasing your online visibility. This can be done by optimizing your website fo#using social media platforms to reach new audiences#and creating engaging content that people want to share.#Search engine optimization (SEO) involves using keywords#meta tags#and other techniques to help search engines find and rank your website. By making sure your website is optimized for search engines#you can increase your visibility and reach a wider audience.#Social media platforms#such as Facebook#Twitter#and Instagram#can also be used to reach new audiences. By posting regular updates and engaging with your followers#you can build a strong online presence and grow your business.#Lead Generation:#Another key aspect of digital marketing is lead generation. This involves creating targeted campaigns that attract potential customers to y#such as filling out a form or making a purchase.#One effective way to generate leads is through email marketing. By sending targeted emails to your email list#you can educate and engage with potential customers#and encourage them to take action.#Another way to generate leads is through content marketing. By creating valuable content#such as blog posts#videos#and ebooks#you can attract and engage with potential customers#Driving Sales:
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mostlysignssomeportents · 8 months ago
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General Mills and cheaply bought "dietitians" co-opted the anti-diet movement
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I'm on tour with my new, nationally bestselling novel The Bezzle! Catch me in NEXT THURSDAY (Apr 11) in BOSTON with Randall "XKCD" Munroehttps://cockeyed.com/lessons/viagra/viagra.html, then PROVIDENCE, RI (Apr 12), and beyond!
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Steve Bannon isn't wrong: for his brand of nihilistic politics to win, all he has to do is "flood the zone with shit," demoralizing people to the point where they no longer even try to learn the truth.
This is really just a more refined, more potent version of the tactical doubt sown by Big Tobacco about whether smoking caused cancer, a playbook later adopted by the fossil fuel industry to sell climate denial. You know Darrell Huff's 1954 classic How To Lie With Statistics? Huff was a Big Tobacco shill (his next book, which wasn't ever published, was How To Lie With Cancer Statistics). His mission wasn't to help you spot statistical malpractice – an actual thing that is an actual problem that you should actually learn to spot. It was to turn you into a nihilist who didn't believe anything could be known:
https://pluralistic.net/2021/01/04/how-to-truth/#harford
Corporations don't need you to believe that their products are beneficial or even non-harmful. They just need you to believe nothing. If you don't know what's true, then why not just do whatever feels good, man? #YOLO!
These bannonfloods of shit are a favored tactic of strongmen and dictators. Their grip on power doesn't depend on their citizens trusting them – it's enough that they trust no one:
http://jonathanstray.com/networked-propaganda-and-counter-propaganda
Bannonflooding is especially beloved of the food industry. Food is essential, monopolized, and incredibly complicated, and many of the most profitable strategies for growing, processing and preparing food are very bad for the people who eat that food. Rather than sacrificing profits, the food industry floods the zone with shit, making it impossible to know what's true, in hopes that we will just eat whatever they're serving:
https://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.2003460
Now, the "nothing can be known" gambit only works if it's really hard to get at the truth. So it helps that nutrition and diet are very complex subjects, but it helps even more that the nutrition and diet industry are a cesspool of quacks and junk science. This is a "scientific discipline" whose prestigious annual meetings are sponsored (and catered) by McDonald's:
https://www.motherjones.com/environment/2014/05/my-trip-mcdonalds-sponsored-nutritionist-convention/
It's a "science" whose most prominent pitchmen peddle quack nostrums and sue the critics who point out (correctly) that eating foods high in chlorophyll will not "oxygenate your blood" (hint, chlorophyll only makes oxygen in the presence of light, which is notably lacking in your colon):
https://www.badscience.net/2007/02/ms-gillian-mckeith-banned-from-calling-herself-a-doctor/
When the quack-heavy world of nutrition combines with the socially stigmatized world of weight-loss, you get a zone ripe for shitflooding. The majority of Americans are "overweight" (according to a definition that relies on the unscientific idea of BMI) and nearly half of Americans are "obese." These numbers have been climbing steadily since the 1970s, and every diet turns out to be basically bullshit:
https://headgum.com/factually-with-adam-conover/what-does-ozepmic-actually-do-with-dr-dhruv-khullar
Notwithstanding the new blockbuster post-Ozempic drugs, we're been through an unbroken 50-year run of more and more of us being fatter and fatter, even as fat stigma increased. Fat people are treated as weak-willed and fundamentally unhealthy, while the most prominent health-risks of being fat are roundly neglected: the mental health effects of being shamed, and the physical risks of having doctors ignore your health complaints, no matter how serious they sound, and blame them on your weight:
https://maintenancephase.buzzsprout.com/1411126/11968083-glorifying-obesity-and-other-myths-about-fat-people
Fat people and their allies have banded together to address these real, urgent harms. The "body acceptance" movement isn't merely about feeling good in your own skin: it's also about fighting discrimination, demanding medical care (beyond "lose some weight") and warning people away from getting on the diet treadmill, which can lead to dangerous eating disorders and permanent weight gain:
https://www.beacon.org/You-Just-Need-to-Lose-Weight-P1853.aspx
Fat stigma is real. The mental health risks of fat-shaming are real. Eating disorders are real. Discrimination against fat people is real. The fact that these things are real doesn't mean that the food industry can't flood the zone with shit, though. On the contrary: the urgency of these issues, combined with the poor regulation of dietitians, makes the "what should you eat" zone perfect for flooding with endless quantities of highly profitable shit.
Perhaps you've gotten some of this shit on you. Have you found yourself watching a video from a dietitian influencer like Cara Harbstreet, Colleen Christensen or Lauren Smith, promoting "health at any size" with hashtags like #DerailTheShame and #AntiDiet? These were paid campaigns sponsored by General Mills, Pepsi, and other multinational, multibillion-dollar corporations.
Writing for The Examination, Sasha Chavkin, Anjali Tsui, Caitlin Gilbert and Anahad O'Connor describe the way that some of the world's largest and most profitable corporations have hijacked a movement where fat people and their allies fight stigma and shame and used it to peddle the lie that their heavily processed, high-calorie food is good for you:
https://www.theexamination.org/articles/as-obesity-rises-big-food-and-dietitians-push-anti-diet-advice
It's a surreal tale. They describe a speech by Amy Cohn, General Mills’ senior manager for nutrition, to an audience at a dietitian's conference, where Cohn "denounced the media for 'pointing the finger at processed foods' and making consumers feel ashamed of their choices." This is some next-level nihilism: rather than railing against the harmful stigma against fat people, Cohn wants us to fight the stigma against Cocoa Puffs.
This message isn't confined to industry conferences. Dietitians with large Tiktok followings like Cara Harbstreet then carry the message out to the public. In Harbstreet's video promoting Cinnamon Toast Crunch, Cocoa Puffs and Trix, she says, "I will always advocate for fearlessly nourishing meals, including cereal…Because everyone deserves to enjoy food without judgment, especially kids":
https://www.tiktok.com/@streetsmart.rd/video/7298403730989436206
Dietitians, nutritionists and the food industry have always had an uncomfortably close relationship, but the industry's shitflooding kicked into high gear when the FDA proposed rules limiting which foods the industry can promote as "healthy." General Mills, Kelloggs and Post have threatened a First Amendment suit against such a regulation, arguing that they have a free speech right to describe manifestly unhealthy food as "healthy."
The anti-diet movement – again, a legitimate movement aimed at fighting the dangerous junk science behind dieting – has been co-opted by the food industry, who are paying dietitian influencers to say things like "all foods have value" while brandishing packages of Twix and Reese's. In their Examination article, the authors profile people who struggled with their weight, then, after encountering the food industry's paid disinformation, believed that "healthy at any size" meant that it would be unhealthy to avoid highly processed, high calorie food. These people gained large amounts of weight, and found their lives constrained and their health severely compromised.
I've been overweight all my life. I went to my first Weight Watchers meeting when I was 12. I come from a family of overweight people with the chronic illnesses often associated with being fat. This is a subject that's always on my mind. I even wrote a whole novel about the promise and peril of a weight-loss miracle:
https://us.macmillan.com/books/9781429969284/makers
I think the anti-diet movement, and its associated ideas like body acceptance and healthy at every size, are enormously positive developments and hugely important. It's because I value these ideas that I'm so disgusted with Big Food and its cynical decision to flood the zone with shit. It's also why I'm so furious with dietitians and nutritionists for failing to self-regulate and become a real profession, the kind that censures and denounces quacks and shills.
I have complicated feelings about Ozempic and its successors, but even if these prove to be effective and safe in the long term, and even if we rein in the rapacious pharma companies so that they no longer sell a $5 product for $1000, I would still want dietary science to clean up its act:
https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2816824
I'm not a nihilist. I think we can use science to discover truths – about ourselves and our world. I want to know those truths, and I think they can be known. The only people who benefit from convincing you that the truth is unknowable are the people who want to lie to you.
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If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2024/04/05/corrupt-for-cocoa-puffs/#flood-the-zone-with-shit
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astrocafecoffee · 3 months ago
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• Webb(3041) persona chart notes / your online presence •
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✨ For entertainment purposes only, enjoy ✨
🔥 MASTERLIST
~~~~~~~~~~~~ENJOY~~~~~~~~~~~~
💅🏻 Uranus in 3rd house/ gemini indicates sudden changes in your online presence, such as a shift in your social media persona or sudden increase in online visibility. You may recieve unexpected messages , requests or opportunities through social media/ online channels.
💅🏻 Uranus in 6th house/ Virgo means you may be drawn to helping others through technology,/ social media or supporting causes that align with your values. You can gain fame through health related blogs, or showing your daily healthy routine in your social media platforms, like how you take care of your body, mind and soul.
💅🏻 I have seen many good astrologers often have Pluto/ Uranus 12th house. They inspire many peoples. Generally, it can also mean native's esoteric vibe often attract people.
💅🏻 Libra / leo/pisces mc is a great indicator of being famous for your charm and aesthetics. They naturally attracts people. They can go viral in a short amount of time. In general people see them as an "angel".
💅🏻 Gemini or 3°, 15°,27° in mc / webb conjunct mercury is great for who works in public speaking sector/ musicians/ motivational speaker.
💅🏻 juno 1st house/ 7th house/ aspecting ascendant means your spouse can have a strong online presence or your relationship in general can bring fame.
💅🏻 Groom / Briede conjunct northnode can mean your fs is some sort of influencer ( can be micro / nano / or at a large level).
💅🏻 Varuna conjunct sun can bring worldwide fame. Fame is literally is your destiny. But you have to work hard for it.
💅🏻 Vertex conjunct webb is a another strong indicator and is self explanatory.
💅🏻 Jupiter in 9th house can indicate you can influence people from all over the world. They will learn from you / you are a great teacher for them. You attracts foreign people the most.
💅🏻 mars in 8th house/ scorpio/ 1st house mars can mean people sextualise you a lot and wants to connect with you sexually. You attracts people with your strong magnetic aura and they starts fantasize about you.🔥
💅🏻 Neptune aspecting ascendant/ in 1st house/ Pisces rising means you radiates magnetic aura and looks angelic in your respective social media platforms. It can also mean people sees duality in your character.
💅🏻 Sagittarius rising peoples may be known for their direct and honest communication style. You may be enthusiastic about online learning, webinars and digital workshops. Can gain fame through travel vlogs.
💅🏻 Fama in 1st house/ in leo biggest Indicator of being famous. If you are not famous now , then I strongly recommending you to start something with your specialization area.
💅🏻Lilith conjunct descendant - people see your relationship as intense , passionate and potentially transformative. It can also mean others may find you mysterious and intriguing , drawn to your enigmatic presence.
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💅🏻 1st house stellium - your online presence maybe complex , diverse, and expressive. You may posses a range of skills and talents that you showcase online , making you a versatile digital presence. Your online communication style maybe confident and engaging.
💅🏻2nd house stellium - your online presence is directly tied to your sense of self worth and value. You can have multiple streams of online income or a talent for manifesting digital abundance. You may possess a talent for digital entrepreneurship and innovation.
💅🏻3rd house stellium - you excel at connecting with others online, fostering meaningful relationships and collaborations. You quickly learn and adapt to new digital tools , platforms and software. You may have a talent for crafting compelling narratives and sharing them online. Great public speaker indicator.
💅🏻4th house stellium - you may prefer to keep your online life private and separate from public scrutiny. It can also mean being a well known healthcare specialist. Your online relationships with family members or close friends maybe incredibly strong.
💅🏻5th house stellium - you may have talent for creation of digital content, such as art music or writing. You are a natural online performer. Your digital presence inspires others , sparking creativity and joy. You may have a flair for online dating and digital flirting.
💅🏻 6th house stellium - you are a master of online time management, using tools and apps to stay organized. Your advice on maintaining a healthy work-life balance and prioritising self care resonates with many. You can start your health care blog / fitness blog, it can bring you fame.
💅🏻7th house stellium - your ability to connect with others online and build a professional network is exceptionally. You attract meaningful connections and relationships through online. It also indicates your relationship with your fs may bring some social media presence.
💅🏻 8th house stellium - your online guidance may helps others navigate life's darkest moments. Your talent for courageously adress controversial subjects online, sheding lights on sensitive topics can bring you fame. Your online presence can inspire others to embraced transformation and rebirth.
💅🏻9th house stellium - your vast knowledge in your specialized field ( higher education) can bring you strong online presence. Your digital presence can motivates others to pursue their passion and dreams. You can attract many foreigners through your strong online presence.
💅🏻10th house stellium - literally, your online presence can earn you widespread recognition and respect. Any Career field you are in , just work hard. You are skilled at maintaining a professional online image and reputation. Your online presence can offer valueable guidance and mentorship to others.
💅🏻11th house stellium - you can gain fame most easily through internet than others. Your digital expertise and adaptability can make you a leader in your own field. Your online engagement mainly focuses on making a positive impact and helping others.
💅🏻12th house stellium - 1st of all you are very creative. Your creative knowledge can literally bring you recognition through social media. Your online presence can embody higher status of consciousness. You can inspire others through your art , music or writing. People may see you as a literary "angel". Your aura is magnetic to others.
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💅🏻 Europa(52) asteroid in 1st house can bring massive fame and recognition through social media.
💅🏻 populus ( 8647) in leo / 5°, 17°,29°/ in 5th house/ 1st house means so popular and well known in social media.
💅🏻 Mireille ( 594) in 10th house conjunct mc - easily gaining attention in social media platforms through your career. This asteroid can tell you in which area you will gain most attention from.
💅🏻 you can check industria asteroid (389) to check which profession/ career can bring you fame the most.
💅🏻 Glo ( 3267) in 1st house - the glo in your appearance can attract public.
💅🏻starr( 4150) in your chart can tell you where you shine the most.
~~~~~~~~~~~~~END~~~~~~~~~~~~~
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Thanks for reading ❣️
- PIKO ❤️
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intuitively-her · 4 months ago
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You've been through many trials and tribulations that have only made you stronger! I'm getting specifically that you don't look like the things you've been through. From the outside, you actually look perfect, or your lifestyle does. People would never know the sacrifices it took for you to get here though. Most people wouldn't have even made it through some of the obstacles that you've faced. I also get the vibe that you're very reserved with your energy. Kinda like you don't speak unless spoken to. Not in a bad way though. You could be an ambivert. ENTJ? INFJ? You don't have to do the most to get attention, it comes natural to you. You know how to stand alone. Never been a "follow the leader" type. Your balance and stability are surprising as well. It could be because of your age. Or maybe you used to live a reckless lifestyle but managed to pull yourself out of it. I feel like you have a tendency to go ghost for awhile, but then randomly pop out on some new sh*t. People can never keep up with you. You're an enigma. It kinda frustrates people tbh.😂 On the flip side, you are very loving to those closest to you. You always trust yourself and follow your heart to wherever it leads you. You are your top priority and will always make sure your cup is full before giving to someone else. If your love is not being reciprocated, then you will simply leave. Your love is intense.❤️‍🔥 You could be a gift-giver or you enjoy doing acts of kindness. You always know what to do/say at the right moment. Lastly, your star qualities are VERY attractive to others.🤩 You're so humble about it too. You could be an influencer or have an active presence on social media. You have a lot of copycats and people that try to emulate your energy. It never really sticks though.
Confirmations: Confident, Intellectual, 777, Sarcastic, Smart-ass, Mixed signals, Intimidating, 1010, Charming, Promiscuous, Friendly, Competitive, Creative
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You always find a way to turn your pain into power! It doesn't matter how many hardships you face, you never let it keep you down. You're always onto the next best thing. Always looking towards the future. Someone here likes to take solo-trips often or you enjoy hiking/being in nature. You often come up creative ideas or new ways to make money. Always willing to learn something new. That trait of yours is highly admired by your bosses/higher-ups. You work very well with others. When people work with you, it quite literally increases their luck and money flow. So be mindful of who you share that energy with. You are such a kind and loving individual, even at your lowest. Give yourself more credit boo!❤️ You're very committed to your self-improvement and personal goals no matter what you go through. That's something to be proud of.
Confirmations: Famous, Sexy voice, 111, Friendly, Funny, Someone here has a cat that is very clingy, 444, Pretty skin, Hermoine from Harry Potter, Elusive, Life of the party, Genuine, Beautiful, Seeing 8's everywhere, Someone here owns an exotic animal or you want one
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You know how to transmute any negative energy/situation that is sent your way. You are an alchemist. This is my witchy pile.🔮 You like to play fair and see both sides in situations. Very unbiased. However, you'll also put a b*tch in their place if needed. Cause I'm getting that people like to come into your energy to test/bully you for some reason. But you shut that sh*t down real quick.✅ You may be very introverted, or you have this innocent/naive vibe to you. A lot of people blindly trust you. They know you would never try to cross them. You're a big risk taker. You might do something unconventional for work. People love how you march to the beat of your drum always. You might spend a lot of time alone or you keep a close-knit group of friends. You're not afraid to stand alone whatsoever. Nobody can steal your happiness. That is what's most powerful about you.⭐
Confirmations: Genuine, 911, 818, Mysterious, Intoxicating, 717, Witch, Self-absorbed, Pretty eyes, 737, 777, Uptight, Predator, Intellectual, Elusive
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You're more than what meets the eye. From the outside, you seem very shy or monotonous even. But you're a true gem baby.💎Your charisma and charm is one of a kind. You stand out without even realizing it. Your wit and sarcasm is very attractive. You have a very unbothered vibe to you. In your own lane, and outta the mix. It makes me think of "Daria". You might go ghost pretty often. You're very big on self-care and your alone time. On the go a lot. ✈️People feel like they can't get ahold of you anymore. You're very focused on self these days. Me vs. me kinda energy. You're a natural creator. Very artistic and out of the box. You might've been this way since childhood. You're often the topic of discussion to those around you. People really enjoy having you around, whether you know this or not. You're a sweetheart once you truly open up. People feel lucky that they took the time to get to know you. You're a true friend.🩷
Confirmations: Clingy, 111, Wife, Light skin tone, 222, One night stand, Player, 999, Mixed signals, Addict, Psychic, Lazy, Outgoing, Eccentric
💖Please do not copy, repost, or steal my work. Thanks!💖
I missed you guyss xx!!🩷🩷🩷
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b1acksh33p999 · 4 months ago
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Blessings from your Jupiter sign:✍🏼✨
*this is what you have a natural abundance of or area’s that you notice can easily/rapidly expand throughout your lifespan*
🔥Aries: strong drive and ambition towards personal goals, strong natural athleticism, the true definition of “can’t be tamed”.
⛰️Taurus: gifts, property, luxurious treatment, influx in food, naturally good with money, mentors, or older siblings that improve childhood experience. Major “IDGAF” perspective but this works well with them.
🌬️Gemini: sliver tongue, great debater, jack of all trades learning ability, increased ability in learning foreign languages.
🌊Cancer: nurturing, motherhood, or becoming a parent can increase luck, children can bring luck, redefining the home, positive relationship with the mother, painting, and other creative natural inclinations.
🔥Leo: born into wealth, or power, high self esteem, charismatic presence, strong leadership ability, and ability to stand out of a crowd easily, Celebrity energy.
⛰️Virgo: natural healer, strong organization ability, attentive, healing through hypnosis, trustworthy friends, and impeccable“common sense”.
🌬️Libra: naturally beautiful, aesthetically pleasing, and naturally sociable demeanor. Good luck in relationships, and marriage. Amazing sense of style, and fashion sense. Good insight for social trends, or what is “new and hot”.
🌊Scorpio: body language expert, strong intuition, a knowing for the unknown, storm magic, Empath ability, expert in pattern recognition, good intuition when it comes to stocks, and profit building opportunities.
🔥Sagittarius: optimistic outlook, open minded to new people, places, and opportunities, incredible skill for identifying upcoming trends among the culture they are absorbed into. Travel catapults transformations, and marks transitions into new chapters in life.
⛰️Capricorn: natural eye for business matters, strong leadership ability, good understanding pressure, lifelong student mentality, strong values that started in childhood, good moral compass, strong ability to accumulate money and property over lifespan.
🌬️Aquarius: strong humanitarian outlook, unique style, the kind of leader people want to follow, strong social impact, people remember you, strong social reach, trendsetter, amazing instincts for nonprofit organizations and charity, natural cult leader energy.
🌊Pisces: strong intuition, vivid psychic dreams, ability to cause ripple effect of change within other people’s emotional states, good luck by beaches, or water, natural intelligence, compassion for others leads to opportunities to build wealth.
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kanekisfavoritegf · 5 months ago
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PERFECT LOVER: The Life of Nanami Kento the 35 Year Old Virgin
MINORS & BLANK BLOGS DO NOT INTERACT YOU WILL GET BLOCKED
SYNOPSIS: Kento Nanami, a 35-year-old introvert with a tendency to avoid social interactions, has made a conscious decision to steer clear of romantic entanglements. However, everything changes when he meets a new colleague at his birthday party, (Satoru's Idea). From the moment they meet, he is mesmerized, finding himself increasingly unable to resist her magnetic presence. Like taking a bite of forbidden fruit, he becomes ensnared by the allure, delving into a realm of infatuation and finding himself unable to break free. As he delves deeper into this newfound connection, Nanami begins to realize that he craves more than just a fleeting experience and yearns for more than just a fleeting taste of what she embodies.
Table of Contents
WORD COUNT: 1.6K
CHAPTER TWO:
You two were a tangle of tipsy limbs, moving constantly. At some point in the night, you had found yourself on top of him, skin to skin, with no barrier between the two of you; Kento felt like he was drowning in you. It was a push-and-pull movement. A dance of some sort, with you straddling him, helping him guide his dick into your dripping cunt, that squeezed in anticipation for him.
Nanami knew he wouldn’t last long, but as he sunk into you, the idea of even holding in the waves of pleasure that drowned him was impossible. 
He came hard and loud; fat globs of his semen shot into you and seeped out with the continued slamming of his hips. Kento didn’t even get a chance to moan your name before he was cumming again. 
“Jesus Christ, Y/N.” He gasped, eyes rolled to the back, and his head dug deep into your neck, licking a strip of sweat that coated your skin. His hands squeezed at your plush flesh so hard you knew you would feel the linger of his pints on you days from now. Kento didn’t even need to ask before you were giving him more and more and m–
Waking up to damp pants is something that Kento hadn’t done in years, and it was just as mortifying today as it was when he was fourteen. His fists still clung to the pillows near him, and his thighs were sore from chafing. The man could only assume the worst, which was that he humped his sheets like a depraved whore, to a wet dream about a woman he knew nothing about.
How perfect.
Kento got to his feet, ignoring the sticky feeling of his orgasm, clinging to his pajama pants to his dick, which was still undeniably challenging. The man moved to pull off his sheets and threw them in a basket to deal with later.
Nanami had placed you in his spare room with some old clothes and a toothbrush, hoping you would be sober enough to change yourself; he left you there with a simple goodnight, not turning back to see if you had closed the door on him or waiting for the sound of the door's lock clicking. 
Kento stripped and went to the bathroom, not daring to leave his room. He wouldn’t dare face you right now, not with a boner and a very obvious cum stain painting his pants. But it wasn’t just his appearance that kept him away from you; it was the sheer fact that you, for some reason, occupied his dreams and made him ruin his bed sheets. 
How could he even try to look you in the eye after that? Nanami’s idea was to wait you out, hoping you would leave in an embarrassed rush out his door with nothing but a note, email, or nothing at all, just the soft scent of your skin lingering in his room.  And even though a small part of him hoped you had stayed, a tiny part of him chose to squash that feeling down to the deepest depths of his soul, where memories of believing in Santa and monsters under the bed went—a place where the hopes of romance went to die a long time ago.
Cold showers should work. Nanami has never had to take one, but he knows they should. It isn’t, though, and in fact, all it was doing was increasing Kento’s chances of coming down with something. Moving the shower controls to the hot side, Kento decided to take things into his own hands. If a cold shower wasn’t going to get rid of his pulsating problem, he would just have to get rid of it himself.
As his hand moved to tug at his cock, images of you and only you seemed to fill his mind. Kento, of course, had masturbated before; the act was nothing new to him. But pleasuring himself was more of a distraction or stress relief. A brief act to clear his mind or pass the time. It was rarely ever a thing of lust. So as he let his eyes roll back and his mouth part open, almost letting out a loud moan, he didn't try to stop himself from picturing you before him, perfectly naked and prettily sitting on your knees as you went to pleasure him.
Kento could almost feel the heat of your skin coming off of you, hear the sounds of your gags as he pushed himself deeper into your throat. Each groan that left him was because of you, your voice, your body, and that stupid birthday cake. He tried his best to keep his moans in; he did, but as he came, the whisper of your name left him, following closely behind a long, drawn-out moan. 
Kento felt faint, and tired all over again.
“Christ,” he whispered, letting the hot shower water wash over him. It felt as though he was losing his mind. How you had this much power over him, he didn’t know, but if this were going to be a recurring thing, he would need to find a new way to get rid of his not-so-little problem if he would have to see you almost every day at work.
***
Fortunately, when he stepped out of his room, gray sweats and white shirt on, you were nowhere to be seen. The door was still shut, so he couldn’t tell if you were there, but he would not check. Kento made his way to the kitchen and began making breakfast. 
Once done, he went to the spare room; each step felt like walking through cement. “What would he even say to you?” He thought as he now stood at the door, the only barrier between the two of you if you were even in there. But it swung open before he could figure out how to talk to you or even knock on the door. And there you stood, tired and hungry. Nanami’s figure loomed over yours as you rubbed your eyes of any remaining sleep.
Kento Nanami never imagined that the first time a woman would be in his apartment wearing his clothes would be with a coworker he barely knew. But here you were, wearing one of his old university tees and gym shorts and looking devastatingly beautiful in Kento’s eyes.
“Mr. Nanami?” You blinked at him.
“Miss, Y/N, you are awake,” Kento said, hands full of water, painkillers, and breakfast. “This is for you.” He raised his hands slightly to emphasize the toast and eggs. But before you could take the tray and embarrassingly turn away back into the spare room, he walked to the kitchen, tilting his head and telling you to follow him. 
And as he set everything down on his table and pulled out a chair for you at the head of the table, you couldn’t help but stare at him. It wasn’t the tiredness that made you want to inspect every muscle that seemed to cling to his white tee, which was a size too small, in your opinion. And you couldn’t blame the staring on being drunk, either. It was all you, all you and your sex-depraved mind that seemed to make your eyes rake him, once or twice or maybe even thrice, as he got you situated at his dining table.
“I didn’t know if you were still here, but I made breakfast just in case,” Kento said, sitting beside you with his plate of food, keeping his eyes away from your face with every word spoken. 
“Thank you.” You responded quietly, shuffling your way to the food and medicine, and passed the man you had only known for fifteen hours.
“Kento, with a hint of concern in his voice, offered, ‘If it isn’t to your tastes, I don’t mind whipping up something new or even dashing downstairs. A grocery store is right beneath us, catering to all building tenants.’ His gaze, for the first time since you dozed off on the train, met your face.
“No! No. It is fine. Perfect, actually.” 
Even without conversation, the silence between you and your companion was far from awkward. It felt quite natural to exist in this small, quiet bubble that the two of you currently occupied. It was as though the simple act of waking up and eating breakfast was something you had done a thousand times before and would do a million times again. 
“You can use my bathroom to wash up,” Kento said as he collected your plates, 
“Oh, don’t worry about me; I just got a taxi. I will wash up when I get home.”
“Oh.” A slight frown painted his face before his expression turned neutral and distant. “Of course, I wouldn’t want to hold you up here on such a beautiful Saturday morning.”
“Thank you. Truly, Mr. Nanami.” You smiled slightly as you retreated to your room to pick up your clothes. “
“I only did what any person should have.”
“Just because they should doesn’t mean they would have. So thank you again.” 
As you stood at his apartment door, you rose on your tiptoes and kissed him, a quick peck on the outskirts of his lips. One that expressed gratitude for his unwavering kindness, and quelled the growing desire that had been stirring within you, urging you to just kiss him already. It wasn’t a passionate, clothes-on-the-floor kind of kiss, or one where your tongues collided. Yet, it conveyed exactly what you needed it to.
“Thank you, I hope we can do this again,” whatever this was.
But for Kento, this kiss burned into his skin like hot iron on leather. The invisible marking of you had been placed on him, and now Kento Nanami was sure that he would never be able to get rid of it.
But you were gone before he could hold you in his arms and ask you to do it again and again and a thousand more times after that.
Preview...
“You make it seem like I am some kind of succubus.”
“You might as well be Y/N.”
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CHAPTER THREE UPLOADED
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fever-fluff · 1 year ago
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Cat's Out of the Bag, Claws and All
Synopsis: You’re sick of Cassian and Rhysand sticking their noses where it doesn’t belong. And Azriel’s tendency to let things slide when it comes to himself isn’t helping. Word Count: 4k (not proof read)
“I just think you’re becoming a bit…”
“A bit what, Cass?” Azriel was not in the mood for this. Sitting in Rita’s, in a booth right to the back while his two brothers pestered him on his love life was not how he wanted to spend the night after he’d returned to Velaris. You had been absent from his bed when he’d finally made it back in the early hours of the morning. Though he wasn’t worried. You had duties to attend to for Rhys as one of his foreign relations advisors, normally starting as soon as you woke in order to enjoy your evenings free of work to spend with him- even if he was the one still doing paperwork.
“Don’t you think she’s a bit too… extreme?” Azriel snarled at Cass’ blatant insult to you. But he held his hands up in peace, Rhys cutting in before he could do more damage. “What we’re trying to say, Azriel, is that it seems like you aren’t yourself lately. You’ve been showing up more recently, which is not a bad thing and we’re happy to see more of you. But it’s the reason of these increased showings that has us worried.”
Azriel supposed it was true. He had been showing up more – to social events that is. He was always present when it was just their inner circle, but the regular accepting of invitations to social events that didn’t need his presence was a new thing, something that you had gently insisted on since the two of you had become so close.
He was never one for meaningless interactions and had been pushing himself outside of his comfort zone for quite some time now by giving in every time you looked at him, pleading with those eyes of yours. He could never quite say no when you asked, and begged him, so nicely. But he nodded all the same to the two that he understood what they were trying to say, “I guess. I honestly didn’t think it was such a big deal. It makes her happy.”
“That’s the thing Az. Sure, it makes her happy. But does it make you?” Cass was trying, really trying not to say the wrong words and have this blow up in his face. Azriel thought for a moment, of all the times he’d watch you interact with others he didn’t even know the name of, never mind their importance to your work, while you linked your arm around his and had him trail along. He was always uncomfortable in the light, always wanting to slink back to the shadows. But you were the opposite, always blooming so lovely in the presence of everyone you deigned to offer your time to. He sometimes wished he could coddle you away from all their adoring eyes and have you all to himself. But he would never cage you like that.
“Not particularly. I do it for her, but sometimes I would rather sit at home while she goes about her work.” His admission was quiet, feeling that if he said it too loud it would carry on the wind and into your ear as you slept.
“What we’re trying to say, brother, is that spending your life with someone is all about compromise. You need to tell her when you don’t want to do something that makes you uncomfortable.” Since when has Cassian ever been so wise and all-knowing? He’d bet five gold marks Nesta had whipped that piece of sense into him after he’d thrown another of her books out the window, insisting on ‘a lovely stroll through Velaris’ instead. Azriel knew he was just jealous of the new male protagonist in her recent book series, garnering all her attention throughout the day.
But Cassian’s words had stuck in the back of his mind and refused to leave. Had he been compromising on his comfort for your own? You’d never pressed the issue with him, but he supposed he’d not put much of a front up against it in the past, agreeing almost immediately every time you’d asked for his company.
“You know I respect her and the work she does” Rhys had ordered another round as they settled in for the night of drinking ahead, “she’s one of the best at her job that I’ve ever seen, placating Eris is a testament to that. But she is intense, she has to be. I don’t want that to jeopardise you or your happiness with her in any way in the future. Putting up boundaries with her now is the best way to do that.”
Azriel knew his brothers had always had his best interest in their hearts when it came to things like this. Rhys’ intervention between him and Elain on Solstice years ago was a testament to that. He would have been hurt in a way he would never have come back from. Elain and Lucien’s bond was one of the strongest he’d ever seen – even rivalling that of Rhys and Feyre’s once given the chance. Then he’d met you. You had courted him from the minute you’d met, and he’d preened under the attention he’d longer centuries for. You weren’t his mate; no bond had snapped for him in the time he’d gotten to know you. But he’d worked past that and found that someone choosing to be with him purely of their own volition made it much harder to doubt whether he was worthy of you or not.
So, as they drank on, Azriel let their words mill over in his mind, finally agreeing with their concerns, and decided tomorrow he’d tell you how he really felt about all the parties you were asking him to attend.
Waking up to a hungover Azriel was a rare sight, but an amusing one none the less. You’d gone to bed last night early after reading a note he’d left, saying Rhys and Cass had asked him to drinks to catch up after being away for three months. You were upset, naturally, as you hadn’t seen him either during that time. But Azriel was a people pleaser, and he’d accepted their invitation with no qualms. So instead of wallowing in self-pity of not spending the first night with him back falling asleep in his arms, you had invited Mor and Feyre over to take your mind off it.
They’d left soon after midnight, Feyre wanting to get back to Nyx seeing as his father would be away most of the night. But all those sour feelings had left the second you’d awoken curled into his strong, tanned arms this morning.
Trying to shift in his hold, you’d felt him curl further into you with a groan, wing casting over the two of you to block the ray of sun peering in between the curtains. You laughed, sending a small gush of magic to pull it closed, cutting the bright light off. His hum of appreciation vibrated against your neck while you reached to play with the tresses of dark hair falling in front of his eyes. It was getting long again – which you preferred on him – but he’d cut it soon now that he was home.
“Good morning, love” you’d never tire of the purr the name elicited from the Illyrian warrior beside you, and it rumbled lowly as he reached into your touches further. “How were drinks with Cass and Rhys?”
“Long. Too long. Wanted to come home to you.” his voice, gods his voice. You loved it, the deep tones in the morning unlike anything else you’d ever heard.
“Yeah? I should have realised I’d need to rescue you, nab you back to have you all to myself.” One thing you’d realised in pursuing the Shadowsinger was his need for directness. His heart had been torn so many times that it wouldn’t beat for anything else. And you’d been more than happy to provide.
The morning was slow, full of sweetness and adoration you’d both been missing in his absence. Neither of you had been pressed to rise before noon until your stomach had grumbled its dislike of the lack of food. And so, you’d found yourselves sat at the small table in front of the windows overlooking Velaris, coffee and pastries in hand.
Azriel had woken from his drunken haze, and appeared caught in his own world, more so than usual as you noticed him missing the handle of his mug, for the second time. “Something on your mind, my love.”
His sigh was enough to know you wouldn’t like what he had to say, and your mind wandered to unpleasant thoughts of Rhys already assigning him to another mission far from home. “I swear on all that is good if that High Lord of yours assigned something else to you last nigh-”
“He hasn’t. And don’t forget he’s your High Lord also.” Azriel hated when you spoke against any decisions made by his family, which was rare. You were on the same page as them, mostly. But there were some things you disagreed strongly on. Not always living in Velaris had given you another taste of the world, and it faired well for you in your work here. But there were times when it caused temporary rifts between you and your friends, and you weren’t inclined to change if it could be solved with words instead of blades. But when it involved Azriel, you found yourself more and more inclined to picking up something sharp and slicing it into anything that wanted to steal him from you.
“We were… talking. Last night. About a couple things.” Azriel was not as sweet with words as his brother, but to see him lose them completely was new altogether. Putting the pieces together from the non-existent puzzle he’d left for you, you felt your breath hitch slightly, “About us?”
“Yeah…” you didn’t like this Azriel. The unsure and unconfident kind. He had a silent strength you’d admired since the first time you’d met. You’d fallen in love with the male that wasn’t this, and you hated seeing him act like anything lesser than he was.
“Azriel. Whatever it is, please speak to me about it. I want to know.” You’d moved from your chair, coming to sit on the side of his as you laid your hand next to his, letting him decide whether or not he wanted to take it. But the warmth that encased yours was comfort enough to know it wasn’t something that would break the two of you.  
“I – don’t want to go to the – social events anymore.” Your brows pinched in confusion, where was this coming from? “Care to tell me why?”
“I’m not a fan of them. At all really. And I realised I was doing something that wasn’t making me happy. It made you happy, which I’m glad, but I can’t do it anymore. S’ too much.”
You watched Azriel retreat into himself at the admission, but you said nothing as you saw his gaze flicker over the room until it finally landed on you, searching for any anger, or hurt. “If you think I’m angry, I’m not. I understand what you mean, and I’m glad you could tell me.”
“You are?”
You huffed a laugh, “Yea, I am. So long as they’re your thoughts and not your brothers, right?” he nodded, “They are.”
“Okay, no more unnecessary social outings, for you at least. I’ll still have to attend them, considering.” He nodded again, “of course, I wouldn’t assume otherwise.”
You kissed him lightly as you made to get ready for the day, the conversation ending quicker then it began. These mornings were all you really had alone with him, both your professions taking up the rest of your days and swallowing the majority of the daylight- and twilight.
He’d winnowed soon after from the garden after kissing you goodbye, seeming lighter now that he’d voiced his discomfort, and you released a sigh you’d been holding since.
There was a party in three days, one you’d assumed Azriel would attend with you. But now that he’d expressed his feelings about them, you couldn’t bring yourself to ask. Instead, you’d prepare yourself for the emotional and verbal onslaught to come without the Shadowsinger by your side.
You hated these things. Really, really hated them. being in a room full of fae looking to raise their status, their family name in the long list of nobles was always a tiring feet to be around, but it was a necessary evil to your work. Mor stood beside you in all her ethereal glory, and the pair of you looked nothing more than astounding. Emerie was somewhere in the crowd of people, charming her way through each table she rounded. You were sometimes envious of the support she lends to Mor at these times, the two made a good pair in these places, balancing the other out that lead to progress you would only dream of making in such short time.
But it seemed tonight all you would find for yourself was concealed and blatant admissions of fae asking about your seemingly juicy availability.
“Ladies, it’s an honour to have received an invitation to such a grand celebration, pray tell” the male who’d sauntered his way over to the two of you leered in you direction, “has the lovely lady finally been freed from her cage? Should I thank the Shadowsinger for his decision to set you free from you confines that is the Court of Nightmares?” You blanched at his obvious attempt but concealed it under a smile too easy that it felt tight, “I believe you’ve been fed the wrong fruit from the vine my lord, Azriel and I are still quite the pair. I do hope you don’t mean to sully his name when he is not here to defend himself?” your sinister pout had the blood leeching from the males cheeks, and he stuttered himself into a stupor until he could find his feet to walk quickly away.
Sighing, you grabbed a fresh glass of wine, the last going sour from the interaction. Mor’s head leaned to yours unceremoniously, “Mother, that’s the fifth one in the last hour! How often does this happen?”
“Any time Azriel isn’t with me. When he’s accompanied me in the past it stopped a lot of this for the most part. But with my reputation among the courts here and abroad, anyone will try to get their claws into the person holding the most honey pots.” You were feeling the effect of it much sooner than ever before, the mental strain making your mind lag. You’d really hoped Azriel would have been here tonight, but you couldn’t lean on his strength every time.
“That’s why you’ve been bringing him along…” something seemed to click with her. “You know he hates these things. But you wanted him here for support, for you.” You nodded without hesitation, confused as to why her face seemed so stricken by the knowledge.
“There’s something I have to tell you” Mor’s tone was sullen. As she explained, you listened and felt anger wash over you in gulfs. Oh, you were going to murder someone, and soon.
The following weeks after Azriel had admitted his feelings to you were…odd, to say the least. He wasn’t sure what to make of them. you had been the same as ever to him, loving and oh so understanding when it came to his every need. You didn’t press him to attend the gatherings you had to, opting to inform him instead of your departure. While you were gone, he would catch up on all the paperwork he had waiting, and by the time you came home, his arms would be open and waiting for you to fall into.
But something was still off. He felt it in the way your shoulders slumped more than they usually would after socialising all night. It was still taxing to you, but you had always smiled after when he had attended them with you. Now, you barely had enough energy to lift yourself from his hold, falling straight to sleep once he’d guided you to bed.
Those nights, when you’re too tired to tell him about your day, and instead just curl up against his side, Azriel thinks about the moments of when you’d first met.
Your connection to him was almost instantaneous, you’d follow him everywhere you could. The idle chatter you started with had eventually turned to long and deep conversations, sweeping him along into the early hours of the morning.
Your first kiss, when you’d found him after a more draining mission. You’d helped him bathe, nursing the tension from his back and mind with loving but firm touches to his skin. He’d turned to you in a burst of confidence and captured your mouth with his before he had anytime to think himself out of it. You’d melted into him almost instantly, and the rest had been a blur of tangled limbs and sheets.
The weeks after had been full of secret touches and longing looks, until Cassian had caught the two of you in a heated kiss after venturing to the kitchen for some late night tea. Always the one known for having loose lips, the whole house had known before Azriel could’ve knocked him unconscious, but you had laughed and squeezed his hand in reassurance, letting him know that you didn’t mind being claimed by him, if he were okay with you claiming him. No, he didn’t mind that at all.
Gods, he had been in heaven ever since. Having someone to come home to, to reach for in the long family dinner when before he had to watch the mated couples around him stare adoringly at one another. He now had someone to call his own, and he was so glad it was you.
But you seemed to be getting worse as the weeks rolled on, and he couldn’t quite understand why, until Rhysand pulled him into his office.
“She’s taking a leave of absence from her position.” Azriel’s world spun on the wrong axis as he processed the words coming from his brother’s mouth.
“She hasn’t spoken to you about this?” he shook his head, mind spiralling as to why you’d do something like this. You loved your job, more than anything. It gave you a purpose, something to give back to the world.
Cassian ventured in not long after, seeming to already know what was going on, “you’re not communicating again. Azriel, this is gonna really affect your-”
“Affect his what, Cassian?”
The three of the bristled at the sharpness of your tone. Azriel cast his gaze over you. Your eyes seemed darkened by a tiredness that hadn’t been there until a few weeks ago. Even your posture, always one to hold your head high, looked slumped against Mor and Feyre, who stood behind you.
“I was just saying that you both should talk a bit more about-”
“Oh, I’m sure you have a lot of comments on what me and my mate should talk about.”
Azriel stopped.
Everything stopped.
Your- your what?
You sighed, your admission seeming to go amiss amongst the thoughts swirling in you mind, but Azriel couldn’t comprehend how you’d said something like that so…so… casually.
“Azriel, Can I speak to Rhysand and Cassian – alone?” he didn’t feel himself answer, but Mor and Feyre seemed to understand and guided him into the hallway, where the three of them waited with baited breath to hear the onslaught you’d ensue. It wasn’t a secret, how much you detested some of the decisions they made in this court. Hels, you had even come to Eris’ defense more than once during the time of the alliance to put him on the Autumn throne. But this was different, and he knew it deep in his bones.
Mate. You’d called him your mate. But there was no bond. Nothing had snapped in all the time you had known each other. He loved you, infinitely. but that had been a choice you had both made in all that you had gone through, not for some fate woven between you.
“I know, it’s a lot to take in” it was Feyre, “I think we should sit down, get some tea while we wait until they’re finished.”  
So the three of them walked away from the voices on the other side of the door, and made for Feyre’s studio.
“You two need to butt out, now.” You were fuming, white hot rage consumed you as you looked to the grown males in front of you. But they weren’t acting like that, not in all the time you’d known them.
“You-you called Az your mate?”
Shit. Had you? Oh gods he was probably going insane with the thoughts in his head. No wonder he hadn’t answered you. How were you going to explain hiding something so profound from him for as long as you’d known each other.
“What of it.” you were snapping now. You don’t ever snap. That was your charm, ever the collected one, no matter what. But gods they had stuck their noses where it didn’t belong. And you detested it.
 The statement had seemed to shut the two of the up quite quickly, so you continued, happy for the lack of interruption. “I understand you’re looking out for Az; I do. But this is getting to the point where it’s ridiculous. Have you ever considered the weight in which Az holds your words? They’re like gospel to him.”
“We were just trying to help, nothing more.” You snorted as the High Lord’s words. Feyre and Mor have known of your secret since you met Azriel, but it seemed the two of them have truly kept it privy to your circle of three.
“Have you ever thought, for a second, that maybe sticking your nose where it doesn’t belong does more damage than good?” you were breaking now, the emotions you had welled up the past while cresting. “I wasn’t asking Azriel to those gatherings because I wanted him out of his comfort zone. Gods, I know he detests them.”
“Then why did you?”
“Because I needed him. It’s not easy listening to fae ask about your hand in marriage while your mate sits happily at home.”
You took a breath as the two said nothing more. “I came here to tell you that my leave was because I was overwhelmed. It’s a lot sometimes, even for me. And I hadn’t gotten a lot of time with Az without interruption since we met. I was going to tell you both today, about… the predicament. But it seems I’ve let the cat out of the bag, claws and all.”
Gods, how were you going to explain this to him? You’ve kept him in the dark for months. He’ll never forgive you.
“We-acknowledge our misstep. We truly didn’t mean to hurt you, or Azriel. And for that I apologise, for us both.” Rhys’ face was sullen enough for your anger towards the two wash away, and you nodded. “Believe me, you’re not the one who’s hurt him.”
With nothing else to say, you made for the door. Cassian’s voice stopping you just as you reached for the handle, “Just, make sure you get him to listen. He’ll go into his head, and its not a good place.”
You nodded.
 “I know.”
There will be a Part II
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sicutpuella · 5 months ago
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Twitter Incels | Simon “Ghost” Riley
That phase where you slowly start hating your girlfriend is insane.
That damned Twitter thread. It's been haunting her for a week now. She can't stop opening it, her heart sinking further with every new addition. She reads every disheartening tweet: “I’m waiting for her to catch me cheating so she can break up with me,” “I close my eyes when we kiss because she’s so fuckin’ ugly!” And the horrible comments just keep coming…
She’s somehow semi-grateful Simon doesn’t have Twitter or any social accounts—he thinks social media is stupid; but she can’t help but have that self-doubt of paranoia and overthinking—what if Simon had thought of the same thing?
Simon, on the other hand, had a day filled with boredom and frustration.
He doesn't know what his girlfriend has been going through; instead, he's been preoccupied with his own thoughts. He's been itching to spend some quality time together, but she's been unusually distant lately. It’s been almost two days since they last hung out, and the silence is weighing heavily on him.
He's tried reaching out through text, but her responses have been short and distant. This isn't like her at all. The more he thinks about it, the more irritated he feels. He's starting to wonder what's going through her head.
So… he invites himself back into her house and sees her watching something.
He joins her on the couch, making his presence known with a heavy sigh. Crossing his arms, he turns his attention to the screen.
"Hey," he says, trying to sound neutral. "What are you watching?"
Oh—just… Breaking Bad." She looked sad.
Simon notices the hint of sadness in her voice; it catches him off guard. He turns his gaze to her, studying her expression closely.
"You alright?" he asks, his tone a mix of concern and curiosity. He doesn’t understand why she seems so down.
He knew he did nothing wrong; he double-checked his calendar—he didn’t miss any birthday, any anniversary, or any other silly shenanigans she had for the week. So he wonders.
The more he sits there, the more confused and frustrated he becomes. He can't comprehend why she’s acting this way. He wracks his brain, trying to think of something he might have done or said to upset her. But he comes up empty, only increasing his irritation.
"You've been distant lately," he states bluntly, unable to keep the annoyance out of his voice.
"It's like you've been avoiding me," he continues, his irritation growing with every word. He shifts on the couch, leaning closer to her, his eyes searching her face for any hint of what’s going on in her head.
"What's going on?" he presses, his tone firm but laced with a hint of concern. He can't shake the feeling that something is off, and the silence is only making him more agitated.
“Do you hate me? Do you feel like you’re starting to hate me?” Her tone was soft and vulnerable, he realized— she was overthinking again. 
As she spoke, each question hit him like a punch to the gut. He recoiled, taken aback by the insecurities spilling from her mouth.
He gently placed his hand on her shoulder, his expression softened. “No, never.” he said firmly. “I don’t hate you, I don’t make fun of you, and I definitely don’t think you’re annoying.”
He paused, his eyes locked onto hers. “And you’re goddamn beautiful, you know that.” 
She still had a bit of a pout. He couldn’t help but chuckle at her pout, his irritation completely replaced by affection. 
He shifted on the couch, moving even closer to her. He put his arm around her, pulling her against his side. “Seriously, where’s all this coming from?” he asked again, his tone gentle.
”This…” she shows him the infamous twitter thread— to which he has no knowledge of since he is chronically offline. He scans the Twitter thread, his expression growing more dumbfounded with each new addition. He couldn’t believe that was the reason she was feeling so insecure!
“Really?” he said after finishing reading it. “This is what made you doubt me? A bunch of idiotic tweets from strangers on a screen?”
He shakes his head, his expression a mix of disbelief and annoyance. “You know how stupid Twitter is, right? You can’t trust anything on there. It’s just people spewing nonsense, looking for attention and validation.”
He scrolls some more, “typical boy behavior…” he clicks his tongue with annoyance.
“Look at them… they keep tweeting about how much they hate their girlfriends!” She crosses her arms.
“Yeah, and most of them are probably made by sad and bitter assholes who can’t even find someone who’d put up with them for more than five minutes.” He rolls his eyes, scanning through the thread again, his irritation growing with each tweet.
“Besides…” he glances at her with a smirk, “do I look like one of those morons?”
“No…”
“Exactly,” he said firmly, his gaze fixed on hers. “I'm not one of those dumb, shallow idiots.”
He gently placed his hand on her knee, giving it a comforting squeeze. “You don’t have to listen to any of this bullshit.” He gestured towards the Twitter thread. “None of that matters, not when you have me.”
He paused for a moment, his expression softening. “You’re beautiful, intelligent, and I can’t get enough of you. I’m with you because I want to be, not because some dumbass on Twitter says I should hate you.”
“But… but look at what they’re tweeting, babe!” Her voice pitches up.
“Sounds like a bunch of incels.” He chuckles to himself while scrolling.
He chuckled without humor. “And look at all the dumbass replies. People agreeing with this crap because they’re insecure idiots who can’t appreciate what they have.” He takes her hands in his, gently rubbing his thumb over her knuckles. “But you know who you’re dating, right? A man who adores every part of you. A man who would shoot those basement incels in the face if they spoke about you like that in front of me.”
“Yeah, but they’re like—comparing their girlfriends to… to… their first loves…” she sighs, pulling her knees to her chest. She still felt insecure. He noticed her pulling away, the insecurity still evident in her body language. He pulled her closer to his side, wrapping his arm around her.
“Seriously?” he scoffed, his annoyance evident. “Comparing their girlfriends to first loves? That’s the most shallow and idiotic thing I’ve ever heard.” He let out a frustrated groan. “And who cares about first loves anyway? They’re called ‘first’ for a reason—because they usually end for a reason.”
He gently lifted her chin, making her look at him. “I’m not thinking about my first love— fuck don’t think I even had one… or comparing you to anyone else. I’m here with you, aren’t I?”
“You sure?” She pouts. “No taxi-cab theory or anything?”
He rolls his eyes, letting out a frustrated sigh. “Are you serious? Who even comes up with these shithole theories?” He pauses, trying to compose himself. “First of all, that’s another dumb thing people on the internet say to make themselves feel better. Second, why do you still watch those TikToks when they just make your insecurities flare up?”
She sighs, realizing he had a big point.
He noticed the sigh, realizing she understood what he was saying.
He softened his expression, his annoyance fading into a gentle concern. “Babe, you’ve got to stop listening to random crap on the internet. Especially when it’s making you doubt yourself and us.”
He wraps his arm tighter around her, pulling her closer still. “You’re amazing, you’re beautiful, and you’re the only one I want to be with. Don’t let some dumbass TikTokers and Twitter incels make you think otherwise, alright?”
He saw the corners of her mouth lifting into a small smile, and it brought a sense of relief to him. He knew he was getting through to her, making her see that she had nothing to worry about.
“There’s that smile I love,” he said softly, his thumb caressing her cheek.
She nodded, their eyes locked. She knew he was right; he had never once made her feel unloved. He held her gaze, seeing the realization dawn in her eyes, the understanding that she had nothing to worry about.
“Good,” he said, a small smile forming on his face. “Now, can you please delete that stupid TikTok app before you start questioning the very foundation of our relationship again?”
”It’s Twitter! TikTok and Twitter are different…” She cutely huffed.
He rolled his eyes, sarcasm evident in his voice. “Yeah, yeah, I know. One is full of annoying dances and teenagers, and the other is full of annoying people and their stupid opinions. Big difference.”
He took a deep breath, gathering his thoughts, his struggle to express himself verbally apparent.
“But seriously,” he said earnestly, his hand gently squeezing hers, “You’re the most beautiful woman in my eyes. I love you, and I want to spend my life with you. There’s no one else for me, and I’ll always be here to remind you of that, even if I’m not the best at saying it.”
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saintobio · 1 year ago
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sincerely yours. (8)
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↳ gojou satoru/reader
when a twist of fate led their marriage to the path of a quintessential tragic romance, two past lovers go through another series of experiences on love, heartbreak, identity, illness, and trauma along the road to a happily ever after. 
genre. heavy angst, amnesia, modern au, 18+ 
tags/warnings. profanity, mentions of cheating, implied suicide attempt, toxic relationship, explicit smut
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series masterlist -> episode nine
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9:21 AM.
Tap. Tap. Tap. The sound of your index finger drumming a slow and steady cadence against the table was nearly in perfect synchronization to the tick tock of the clock above the wall behind you. An icy, uninviting atmosphere was the best way to describe the current situation inside the conference room at this time of the morning, with the gelid detachment between the boss and her employees as you built a wall—an impenetrable wall—around yourself to keep the inner turmoil you had in your head. 
So, you listened. You succumbed to silence as a result. 
“I’d like to present this new idea that we, along with the ecommerce team, have come up with to increase engagement on our website.” Even as the marketing manager started to speak, you remained frigid. “We did go through some feedback that people have been posting online and they’re mostly saying that the current web theme is too plain and that they’re hoping to see a more engaging website, so we would love to propose some ideas that could improve Hearte’s overall online presence. We know that keeping the brand’s look consistent is very important, especially now that Hearte is still establishing its own name in the fashion industry, and we have currently done a phenomenal job with our brand style. However, as the online website is our visual storefront, not only is its functionality critical, but we also have to ensure that the web design is in line with our aesthetics.” 
9:26 AM. 
You leaned back on your chair with your arms crossed, looking up to speak to the manager from across the conference room. “Let’s keep the unnecessary introduction short and just go straight to the point,” you strictly announced, receiving curious eyes in return as it was their first time seeing you becoming all stern and unamused. Such an odd sight to see from a boss who used to have the brightest of sunshines reflecting on her smile. “What’s the proposal?” 
The marketing manager cleared her throat and moved her presentation onto the next slide. “Yes, Ms. Y/N. So… uh, based on the data that you can see on the screen, our online sales increased by 15% for the past two weeks, but we still have about 10% of shoppers abandoning their shopping carts. Earlier this week, we set up email campaigns and social reminders to decrease our abandonment rate and urge shoppers to return to their carts. While working with the IT team, we did some A/B testing to determine which version would drive our business metrics. We’ve also reached out to The Society Management and added Kendall Jenner to our PR list so that possibly, in the future, we can get her as a model for our landing page and attract the western market,” she continuously explained in a manner to convince you of how much effort their department was doing to increase Hearte’s sales, “But what we believe could bring a tremendous improvement on our website engagement is by introducing style guides. This will capture the interest of the audience now that they can mix and match some outfits based on their own style, and—”
9:32 AM.
Sigh.
“Ms. Ono, I have to be honest, but I expected more from you,” you cut her off by leaving a frank comment on her presentation, “Fashion brands have been doing style guides for years. You make it sound like it’s unique, but it’s nothing new. How sure are we that it will actually bring a dramatic improvement on our website engagement? I doubt most of them would even browse through it.” 
“Well, uh…” The marketing manager faltered, glancing at the head of the social media team for some help, which she didn’t end up receiving. “I think it’ll work the way we want it to as long as we introduce engaging copies that make buyers fall in love with the designs.” 
“You think?” You criticized her word of choice. “Ms. Ono, I gave you enough time to brainstorm with your team, so the moment you step inside of this conference room, you should have prepared whatever strategy you had in mind. I don’t settle for ambitious words like ‘I think’ or ‘I believe’. I want to hear a proposal that’s original, unique, and captivating. I want you to be a hundred percent sure that you know what you’re doing before you waste everyone’s time like this. Do you understand? Am I being clear? I want a proposal that would definitely get us somewhere and not just by assuming we will.” 
Were you being too harsh? They said that the fashion industry in itself was harsh, so what was so surprising about seeing you being strict, candid, and business-like? This was the nature of your job. This was normal. 
9:47 AM. 
Very timidly did Nobara raise her hand beside you to chime in on the discussion. “I know I’m not in the position to make suggestions, but…” She pressed something on her laptop before carefully sliding it to your side of the table, showing you what appears to be a classic early 2000s ‘dress-up game’ with a base model and a selection of outfits that were inspired by your designs. “I just wanted to show you this, Ms. Y/N. I do agree with Ms. Ono’s idea to introduce style guides, but maybe we can do it in an interactive way. I know the dress-up game idea may look childish and unsophisticated, but I was kinda hoping that we can just make certain adjustments so that it could match Hearte’s classy and simplistic style. We can have base models in different body types and skin tones to show our brand’s diversity, then we can have shoppers try dressing them up using the outfits on our current collection. That allows them to easily visualize how the pieces would look on a certain skin tone and body type.” 
The way everyone else in that conference table looked at Nobara was very obvious that they were expecting you to reprimand her for even having the guts to offer such a farcical idea. What does she know? They were probably thinking that. You’re just an intern. You knew they were saying that in their minds. On the other hand, you surprisingly liked her proposal and enjoyed the unique idea of introducing it to the website because her proposal actually did make sense. People would be curious, people would try it out by interacting with the website, and that means the engagement would rise up. 
“I like that idea. We can go with that,” you said, sliding the laptop back to her while nodding at the marketing and social media managers, “I need the team to discuss Nobara’s idea further and polish it thoroughly before we can start adding it onto the website. Make adjustments as needed and ensure that everything is still in line with our brand. If you notice any flaws with this proposal, you can flag them with me and I’ll review them.” 
9:54 AM. 
Just as you were about to wrap up the meeting, a certain someone entered the conference room in haste—panting out of breath with her long, wavy hair and creased red pants. “I’m so sorry, I’m late.” 
Her casualness made you clench your jaws tightly, fueling the fire to your already terrible day. You could no longer stop yourself from unleashing your rage as you looked up at her with a critical squint. “Ms. Hirai, what time’s it?” 
“It’s ten, I know. I’m so sorry,” she repeated her apologies and paid an apologetic bow to everyone in the meeting room, “I’m sorry, everyone. I was caught up in heavy traffic today.” 
You let out a silent scoff and ignored her compunctious act. “How long are we gonna keep using that excuse, really?” you questioned her, earning the intrigued eyes of your employees who were all sensing the sudden tension between you and your best friend, “As the fashion merchandiser and my second-in-command, you should’ve been here in this meeting with me, but where were you? You anticipated that there would be heavy traffic, yet you couldn’t be responsible enough in coming to work early knowing that we have a meeting? Or was it because you’re too busy doing other things so you’re no longer interested in showing up to work on time?” 
Akemi shook her head, contritely. “It’s… It’s not like that.” 
“Not like what?” Your icy stare bored into her. No trace of compassion was present in your eyes. “I’m sure you’re living a very blissful life outside of work and I’m glad you are, but is that also why you don’t bother with anything else anymore?” 
“Y/N—”
“Miss Y/N,” you corrected, “I’m your boss, so treat me like one.” 
Wide, chocolate brown eyes greeted you in response. It was clear that she was at a loss of words and could only repeat her meaningless apologies a thousand times. “I’m really sorry, Ms. Y/N. It won’t happen again.” 
“You didn’t even let me know that you’ll be coming in late,” you continued and ignored the pitiful expression on her face, focusing on her swollen red lips and her dewy, rosy cheeks. She must have had a really good morning to look like a cherry blossom on a spring day. Was she so preoccupied being all lovey dovey with your ex-husband this morning? Did she sleep comfortably on the same marital bed you used to share with him? Your jaw tensed visibly. “You’re just coming in whenever you want. You don’t respect people’s time. You don’t respect my rules. You don’t respect me.” 
Yes, you were overreacting by taking things too personally and it was the reason why you got up from your seat and bolted out of the conference room upon realizing your unusual outburst. You could hear the clicking sound of your stiletto echoing across the corridor as you stomped towards your office, swinging the glass door open and heading straight towards the ceiling-to-floor window to have some peace of mind. Peace? How ridiculous. How could you find peace? You couldn’t even grasp the fact that your best friend was acting like everything was normal. You couldn’t understand why she was rubbing her relationship to your face as if she wasn’t just a placeholder to somebody’s ex wife.
“Y/N?” Akemi’s voice cut you out of your toxic trail of thoughts—your mouth thinning with displeasure while you didn’t bother turning around to meet her gaze. Breathe. You had to breathe and think rationally. “I…I understand you’re really angry right now, but I was hoping we can have this much needed talk.” 
You could feel her reaching for your hand at the height of your frustration and your defensive instinct led you to angrily swing your arm away, accidentally hitting her cheek as you pivoted on your heel to face her. It took two seconds for your eyes to shift from glaring in frustration to widening in surprise after seeing the small cut your diamond ring left on her cheek. “Are you okay?” 
“Y-Yeah, no, it’s fine,” she insisted with her palm pressed onto the right side of her face. “I deserved it.” 
Good lord. What was happening to you? Despite having all these unspoken rage and unresolved conflicts between the two of you, you would still drop everything and be concerned for her. You would still let your walls collapse. You were the villain that couldn’t stick to being a villain. Why? Why did you feel this way? Was it because you knew she wasn’t technically doing anything wrong? Or was it because you were just projecting your personal frustrations onto her? Was betrayal really the issue here? Or was it the huge possibility that she could in fact be Gojou’s one true love? You had thought of this before, but the same questions in your head never stopped. And never did they stop from invading your headspace as you made your way towards the small fridge to grab an ice pack that you soon offered to Akemi, leading her to one of the couches while finally coming into your senses. 
Yet there was silence and nothing but awkward silence when you two sat at a safe distance from each other. 
“I’m shameless.” She was the first one to break the uncomfortable atmosphere. “I know you’re thinking that and I do agree with you. I really am shameless to even look you in the eye right now.” 
You sighed and looked away, only to keep yourself from the furnace of pain that you had been bottling inside. “Stop. You’re making me seem like a villain right now. I’m tired of seeing myself this way.”
She closed her legs and sat humbly, reaching forward to squeeze your hand. “You’re not. You’re not a villain and you never were,” said the same woman you accidentally smacked a few minutes ago, “I understand why you would feel a certain way towards me. I’d even understand if you hate me so much that you wanna murder me. I’m your best friend and I know about your history with Satoru, yet here I am seeing your ex-husband behind your back. I didn’t mean it. I didn’t plan it. I truly didn’t. Even though you’re not together anymore and I’m technically not homewrecking anyone, I’m still putting us—you and I—in a really awkward position. You didn’t deserve any of that and I’m very sorry.” 
At least, she was self-aware. But looking at the brighter side of things, you were getting calmer now that you were hearing her side of the story, though that didn’t stop you from feeling any less horrible. “I don’t really care who you date,” you claimed, adamantly, “And I most definitely do not care who Satoru chooses to date. We’ve been divorced for three years.” 
“It’s still not right that I’m seeing him.” She let her guilt speak up for her. 
And you let your resentment speak for you. “Then, why him of all people?”
“It’s…” 
“Complicated?” 
“Y-Yeah…” 
You decided to keep a straight face. “How did this happen?” 
Akemi looked as if you had just forced her to be on the hot seat because of the apathy on your visage. “It was a drunken mistake at first and we kinda just…”
“I’m not asking about when you two started fucking,” you replied, bluntly. Something you had never done before in your usual sophisticated vocabulary. “I’m asking when you realized you have feelings for him. When did you fall in love with him?” 
She had trouble finding the right answer. “It just happened. I d-don’t really know. Whenever you asked me to look after him, I guess the bond he and I developed from that made me see him in a different light.” 
You disregarded the pain in your chest and let the volcano explode on its own, because her answer only meant that she was already growing feelings for your ex-husband at the same time you were confiding to her about him. That was the worst part of it all. 
“Why do you like him?” you questioned further, “Despite knowing what happened while I was married to him, why did you still end up falling in love with him? If that’s so hard to answer, then don’t think about us or me or our friendship. Just think about the decisions you made for yourself. Why are you with Satoru?” 
Her gaze found the floor. Hesitance. Guilt. Shame. Those emotions were all dancing in her eyes in a complete roundabout. While she took a moment to fully reassess her decision, you weren’t sure if you deserved to still feel hurt when she gave you an honest answer. “When I met Satoru, I didn’t meet the toxic, cheating ex-husband that he was known for,” she said, slowly, “I met a man who holds such a high respect for his ex-wife, adores his son like his greatest gift of all, and values his marriage more than anything else in this world. I met a vulnerable man who isn’t afraid to open his heart to strangers. A man who gave me emotional support even when he’s the one who needed it the most. I… It’s hard to explain, but…” 
Was there really anything left to say? Her point was clear, and your silence while she was speaking was more so because you were trying not to let the tiny pricks in your heart affect you further than it already did. The fullness of her voice and the way her eyes shined when she talked about him were enough to tell you that your best friend had truly fallen in love and you would be cruel to take that away from her. Even from him. They would not have been involved in such an intimate relationship if there had been no attraction between them to begin with, so then… Why did it feel like you were being cheated on? She was no Sera, and he was not the Satoru that only used you for his corporate ambitions. It was just Akemi and Satoru—they were each other’s right person at the right time. The only thing blocking their path to a loving relationship was you. 
You. The irrational and spiteful ex-wife. The ex-wife who always played the ‘victim card’. The selfish ex-wife who wanted all the good things to only come her way. 
Well, god be damned, because you were beginning to confuse yourself with the version of you that wasn’t even remotely like you at all. She was just a mirrored image of yourself that you thought people perceived. 
“You can do what you want.” The moment you spoke again, you were already creating a huge wall between you and your best friend, making sure that there were boundaries that none of you should ever cross now that she had chosen to be with someone you had sincerely loved in the past. It may sound like you were letting go, but truth be told, you just didn’t think that you even had the option to hold onto anything. Satoru wasn’t yours and you weren’t his anymore. You were two individuals living separate lives. “If you wanna be with him, that’s your choice. I don’t plan on intervening. It just… just really surprised me that you didn’t have the decency to tell me at all.” 
Akemi nodded, apologetically desperate. “I understand how you’re feeling and I’m sorry. I really, truly am sorry, Y/N.” Her voice and her countenance did show the genuineness in her plea to be forgiven, but you were too numb to feel anything else. “I hope we can stay friends despite everything.” 
How could you even stay friends in a situation like this? 
First option was to keep pretending that their relationship wasn’t bothering you. Second option was to focus on your own relationship with Toji to the point where everything else just didn’t matter anymore.
Yeah, you thought. You could certainly choose the latter. 
“Our friendship isn’t my top priority at the moment,” was your straightforward response to her, “I wanna focus on my son and his relationship with his father. That’s all.” 
Any regular person would have thought: ‘Wow, Y/N. You handled that well.’ ‘You’re so mature.’ ‘You’re a lot calmer than we expected.’ The thing was, you really did think that you had been way too calm about it. In spite of the scene you caused at the conference room, or the dramatic exchange you had with Akemi in your office, you still handled it much better than one would think. In TV shows or movies, the ex-wife would have dragged the best friend to the ground, slapped her face, pulled her hair, started a nasty catfight, and called her all the terrible labels you could think of. Look, part of you wanted to do that. And the other part of you—the sympathetic, altruistic part of you—thought you shouldn’t do that. You would only look pathetic. 
Of all the negative things Satoru had made you feel over the course of your failure of a marriage, this aftermath was probably the toughest. 
You just weren't in the right state of mind to justify why. 
You also couldn’t justify why you had been looking for unhealthy ways to cope with stress and anxiety. If anyone from your family saw you standing at the smoking area near the parking lot right now, they would have given you an earful of how you must be out of your mind for even putting a cigarette stick between your lips. How exactly could tobacco be good for you? You would say, first of all, that nicotine does in fact cause pleasant feelings to distract you from unpleasant ones. You couldn’t find any other way to relax your mind any faster than one cigarette stick could. Besides, staying in the office and seeing Akemi around was getting too suffocating and you couldn’t afford to have your negative mood lingering in your mind for the rest of the day. One stick wouldn’t hurt. Another one wouldn’t, too. And another one should be fine, right? 
“What the hell do you think you’re doing?” 
The irony. You didn’t even have the time to recoil before the main cause of your stress showed up in front of you, frowning after he snatched the cigarette stick out of your lips. He was quick to throw it to the ground, stomp on it like he would do with your heart, and give you a questioning look that made you scoff at the ridiculousness of this situation. This could be a dream for heaven’s sake. Or a hallucination. There was no way Satoru Gojou would be standing right in front of you just as you were thinking about him.
“Since when have you been doing this?” he questioned again, holding your wrist this time to make you realize that his presence or this interaction wasn’t just a figment of your imagination. It would have been better that way, but the reality was, Satoru was there and he wasn’t the least bit pleased. “I know you’re mad at me and this isn’t the right time for me to chew you out like this, but…” he paused, taking your cigarette pack. “I can’t believe you’re fucking smoking right now, Y/N. Did you get this habit from Toji?”
Okay. Gojou could be way out-of-line sometimes, but this was the apex of it. 
“Don’t bring Toji into this,” you snapped back, shooting him a glare that could easily kill. “What are you doing here?”
You could see how deep his inhale was just by the loudness of his sigh after it. His face showed a combination of yearning, regret, frustration, and pity as if he was deciding which emotion should dominate him more. But among the multitude of emotions that were drowning him right now like a tidal wave, he looked all the more exhausted. Whether it was dealing with you, trying to make amends with you, or simply being around you—you could tell that he wanted to drop his constant need to care for you because it was beginning to tire him out. 
He didn’t really answer your question, and instead, asked one of his own. “Are you smoking because of stress?” he asked, trying to mask the sympathy in his eyes. “It’s bad for you. Set a good example for Sachiro.” 
You’re bad for me, you wanted to say. Why did it even matter to him, anyway? You were nothing more than just a mother to his child. Anything outside that role was completely not his business anymore. The fact that he was even within the vicinity of your office was ridiculous, because you were already having a bad day and his presence was adding further into it. “Don’t you dare talk about setting a good example to my son like you’re so righteous yourself.” 
“Y/N, come on.” He reached for your hand once more as if trying to show how much he cared or how worried he was with what you were doing to yourself because of him. “I don’t want you to—”
“Keep your fucking distance, Gojou. You’re not in the place to give a damn about me anymore,” you raged, withdrawing your wrist and breathing heavily as you tried to keep yourself from further exploding. You would have. You were so close to cursing him off, but you saw the flash of pure shock in his eyes, and that was how you realized what you just did. All these violent reactions, these unusual outbursts—these were not you. This was not the meek, soft-spoken ex-wife that he was once married to. 
“Toru?” 
Unfortunately, Gojou no longer had enough attention span to listen when he looked away, only to turn to his new woman with a genuinely worried expression painted on his face as soon as he saw her coming out of the building with a hand on her cheek. You realized that he was actually here to pick her up and was doing everything that a caring boyfriend would; checking every inch of her face to see how bad she was hurt and asking her what happened and whether she was okay. You didn’t know how to react the moment he turned back to you with his tired, yet passively accusatory eyes. “Did something happen?” 
You knew that his question actually translated to: ‘Did you slap her?’ With your thorough knowledge about his acquired trauma from physical violence, you felt the sudden need to clear your name, but you didn’t know if you should be grateful that it was already your best friend who did the part in doing such. “Nothing happened. It was an accident.” Her tone was almost begging before she started tugging his arm. “Let’s just go, please.” 
Satoru didn’t want to let it go, but decided that it was best to just leave it be as he glanced at you with a slightly detached gaze. “I’ll see you in a couple of days,” he reminded, referring to the dreaded New York trip together with Sachiro. 
A conflicted look from him and an apologetic gaze from her. That was all that you received before they got inside the car and left you alone and miserable in that parking lot. You watched his car fade into view with her on the passenger seat and him probably holding her hand as he drove through the street. Just when you thought you could actually stomach the sight of him and her together, it would be a big fat lie to say that it didn’t sting. It stung worse than the times he ran after Sera than to stay behind with you. Worse than when he used to treat you like a mistress rather than a wife. 
You must be going crazy, indeed. Who in their right mind would cry over her ex-husband in the middle of the parking lot? Why would you even shed tears when you were the one who wanted him to find someone else and move on? This was becoming a never-ending loop because you were letting yourself be affected by it. It shouldn’t be that way. Never. 
“Toji.” You were doing your hardest to conceal the weakness in your voice as you pressed your phone into your right ear. “I-I need you… right now. Please.” 
“Hey, I was just about to pick-up Sachi from daycare. Is everything okay?” 
Wiping your eyes, you looked at the dull skies wondering if the universe was trying to reflect all these emotions running inside of you. “Yeah… Can you come soon?” 
He didn’t really hesitate to answer, quickly understanding that he had to drop everything else right now and be with you. “Alright, I’ll be there.” 
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Satoru was conflicted, but he didn’t know what exactly made him feel that way. Was it because he saw you smoking in the parking lot? Or was it because he could tell that you gave Akemi a tongue-lashing after catching her half-naked at the penthouse a few days ago? Either way, both options were not very you. And he couldn’t understand why you were slowly starting to look less and less like the person he knew, which was confusing on his part because you had been adamant on telling him to forget about you. You were rigid on your decision to not let him enter your life as your husband for the second time around. He told you he still loved you, but you said you loved another. He told you he wanted to work things out and make your family complete again, but you said you were already doing that with someone else. Gojou knew his hands weren’t clean and the reason you may be acting that way was because out of all the women he could have been with, it had to be Akemi Hirai. Your best friend. Your confidante. Your business partner. She was a territory he shouldn’t have crossed, yet he did. 
But, at the same time, she was the only person who had been there for him during his lowest. She was the company he needed when his heart was the loneliest. He couldn’t even remember the amount of times she came to his aid when he was crying over his memories of you, memories that he could no longer hold onto. Akemi brought peace to his heart, and if there was anyone else he could be with, it would be her. 
It was becoming more and more clear to him how he felt about her. 
Although, voicing that out loud was a different story. Keeping it in his thoughts was for the best because he didn’t want to lead Akemi on. She didn’t deserve that nor did she deserve to feel like a substitute for someone else. He wanted to be a hundred percent sure about being with her before he could fully confess his real feelings for her. It could still develop through time, perhaps far better and more passionate than what he was sharing with her right now, but until then, settling for what they had at this moment in time was for the better. What was important was that both parties were clear about diving into this relationship. 
He wasn’t ready for commitment and she understood that. She was willing to wait for him. She was helping him move on in the least painful way. Where else could he meet such a person like her? 
She was gentle, motherly, sensitive, and intuitive. She was classy and sophisticated. She knew how to dress nicely. Her nails were always clean and pretty. Her smile was very charming. Her laugh, endearing. She was the perfect woman anyone could have. 
“Why’d you suddenly want to go to the mall?” she asked, intertwining their hands together as she looked up at him with her beautiful doe eyes. Her question made him cut out of his trance, remembering that they were strolling around the galleria. 
He touched the small wound on her cheek as if stroking it could make it heal faster. “Nothing,” he said. “Just a last minute idea.”
Truthfully, Gojou wasn’t sure why he had brought her there. All he knew was that he had a lot going on in his mind while he was driving through the city and the next thing he knew, he was already pulling up at the galleria out of his natural instinct. But since they were already there, he might as well buy her a little something. Anything. And then his eyes caught sight of Chanel as if the high-end boutique was pulling his feet with such gravity that it led him to go inside the store while hand-in-hand with the woman next to him. 
“Mr. Gojou, how are you?” 
Right. The staff knew him so well, especially for the amount of times he had been there with his ex-wife when you two were still married. 
“Are you looking for anything specific?” One of the familiar ladies that used to assist you approached him with a lingering stare towards Akemi. “Perhaps for your…?”
He cleared his throat. “Yeah, can you… uh,” he turned towards the rack of tweed sets, “Do you have any new collections?” 
“Yes, absolutely,” said another lady, “Right this way, sir.” 
It was easy to notice how the staff were exchanging glances at the sight of Satoru and Akemi together, but his mind was far too distracted by the nostalgia of being in that place alone to even care about his surroundings. All he did was look back at Akemi and encourage her to try out the newest collections that they had, thinking that she was oblivious about what was going through his head. “You go and pick whatever you like.” 
Although she was clearly not used to it, Akemi did eventually try on some of the outfits he specifically had chosen for her. They were Chanel’s signature tweed sets that he always found to be very elegant, and he definitely wasn’t wrong that they would suit her when she came out of the dressing room to show him how the clothes wrapped her small frame perfectly. 
He could see your smile through her face, your excitement when you tried the outfits on, and the shine in your eyes when you looked at yourself in the mirror. Except, Gojou had to remind himself that you weren’t her. That his mind was just messing with him. 
No, this was wrong. Why was he thinking about you while he was with her? 
He had to have some sort of distraction. Something so tangible that all of his senses would go numb. 
The one way he was able to overcome that dilemma was by sharing yet another steamy exchange with Akemi later that night. He couldn’t remember who initiated first, but it must have been the equal desire that they had for each other when they dove straight into a heated makeout session the moment they stepped inside his bedroom. One thing led to another. First he was kissing her lips, then her collarbones, then her inner thighs—devouring her completely with his lust-driven actions, doing the most by pleasuring her body using his own. 
She was a giver just as she was a receiver. Not that he didn’t expect her to be so experienced when it came to sex, but she definitely knew what she was doing without any guidance from him. Perhaps he just wasn’t used to it anymore. Perhaps he had just forgotten how it felt to have sex with someone who didn’t rely on him to initiate the next steps they should do. Fuck, he couldn’t even remember the last time someone stared at his eyes while putting his hardened member inside her mouth the way she did. She knew her power over him while at his most vulnerable state, ruining his masculine ego and destroying it with her own feminine pride. 
And in the midst of their intimate session, Gojou was zoning out while he was sliding a condom across his shaft, ready to enter her from the back. His mind was giving him a flash of memory, not a distant but recent one from two days ago.
“I still can’t believe you did that, Mom. You’re being ridiculous.” 
His mother wasn’t exactly showing the slightest hint of regret on her face despite knowing full well that sending the custody claim almost made you lose your mind. She was keeping a straight face as she sat on the barstool next to him, taking a sip of wine from her glass while he, on his own, was downing a glass of scotch. “She had it coming.”
Satoru sighed his frustration away. “Don’t do that again or today’s the last time you’ll ever see me.” 
“What are you talking about?” His mother frowned. “Who was there for you when you were trying to end your own life because of the lies she told you, huh? You’re feeling bad for her now, but did she feel bad for you back then? You missed three years of your son’s life because she was being too spiteful towards you.” 
He had never met someone more stubborn than his own mother, but maybe this was a clear sign for Satoru to realize where he must have acquired that one similar trait of his. After all, people always made it seem that he was more like his dad even though he despised being compared to his father. To say that his mother was a complete angel was a lie. But neither was he. “Whatever, just don’t… Just leave Y/N alone. She’s still the mother of my child and I don’t want us to keep fighting. At least, for Sachi’s sake.” 
His mother finished her glass of wine before turning the stool towards his direction. There was a minute of silence that passed between them before she spoke again. “I just don’t want you to get back with her, darling. You two are toxic together.” 
Funny, because he could say the same thing for her and his father. “Well, it’s not gonna happen now. Y/N’s gonna hate me forever.” 
“What, ‘cause she rejected you again?” 
“No,” he countered, shaking his head and chugging all the remaining liquor on his glass. “She knows about the thing I have with Akemi now.” 
Her mouth fell open, gasping as she did so. “Y-You… and Akemi? Are you together?” 
Satoru expected this reaction from her, but didn’t think she would actually be more fixated on his new relationship than the effect it would bring on her ex-daughter-in-law. “It’s not something to be proud of, Mom.” 
“Well, I’m proud of you,” she still stressed that fact, “It’s nice to hear that you’re finally moving on, Satoru. Y/N is not good for you, but I know Akemi will be. I like her and I know she’ll make you a lot happier than Y/N ever did.” 
“You’re still awake?” Gojou let out a yawn as he felt the heaviness of his eyelids telling him that it was time to sleep. He tried checking the time on his phone, but realized that he still had the photo of you and Sachiro as his lockscreen. He wasn’t planning on changing it anytime soon, but considering that Akemi saw it, he was expecting that she would have something to say, yet nothing came out of her mouth. She simply stayed silent while laying on his chest, letting him touch the slope of her naked back as she slightly raised her head to meet his eyes. He had already closed his phone and placed it back on the nightstand. “What, did I not tire you enough?” 
“Shut up.” She hid her reddened cheeks and smiled on the crook of his neck. Her hand was placed on his chest, fingers tracing his collarbones. “No, I’m just thinking about how you’re gonna manage New York and all.” 
Satoru’s breathing was still for a few seconds, keeping his eyes glued on the ceiling as he held her on your marital bed. “You’re scared that the infamous cheater is gonna cheat on you or something?” he joked, a distasteful one, but still meant to ease whatever was burdening her mind. “Not gonna happen even if we’re in an open relationship.” 
“That’s not it,” Akemi quickly replied, denying his claims, “I’m more like hoping that you’ll be patient with her. She gets angry a lot these days and we know we’re the main cause of it, so please. Please don’t try to argue with her, okay? If she says hurtful things, learn to understand her.” 
He wrapped his arms tighter around her smaller frame. Gojou was certain that he was about to doze off soon now that he had closed his eyes and let the exhaustion pull him into a good night’s sleep. “I won’t,” he spoke his words slowly, drifting off to dreamland, “I won’t make her angry.” 
“Okay.” He felt her lips kissing his jaw just before the both of them gradually matched the calmness of each other’s chest. One heart, one soul, two bodies.  “Good night, ‘Toru.” 
In the middle of his sleep, he mumbled, “Good night, Y/N.”
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On the other side of the city, you woke up in the middle of your slumber, facing the handsome face of your fiancé, Toji Zen’in, who had already drifted off to dreamland while holding you in his muscular arms. No wonder people were jealous of you for having such a refined man like him in your bed every night you go to sleep. The thing was, you had no reason to feel discontented with your life since you already had everything. You were wealthier than the average person, you ran a business that you were passionate about, you had an adorable son who meant the world to you, and you had Toji. There was nothing else you could ask for. And if by remembering Sera’s words back then, you would be selfish to ask for anything more because others didn’t even have half the fortune you had. 
So, in that sense, you should be happy. 
You had to be happy. 
You were happy, right? 
“Go to sleep,” whispered a half-awake Toji, stirring from his sleep as he held your waist tighter like you were his comfort pillow. “You alright?” 
Sighing inwardly, you traced the scar on his lips. “You’re so gorgeous.”
His lazy, boyish smile came into view. “I know that,” he joked, closing his eyes as if succumbing into a few more minutes of sleep. “Don’t tell me you’re turned on right now ‘cause I can go all night. Doggy. Missionary. Cowboy. Reverse cowboy.” 
Were you? Maybe a little. And maybe you had to have a distraction from your ‘source of happiness’. 
“That’s very naughty of you, Mr. Zen’in,” you replied, cheeks heating up from his vulgar words. Your hand was finding its way to his toned chest, while his were traveling to the curves of your waist and hips. You could feel him angling his body to make sure he had access to slide your underwear just a little above your knee, gliding his hand along your thigh before letting his fingers touch your sensitive bud. “T-Toji—”
A smirk appeared on his lips. “Hm? I thought you wanted this?” 
You nodded, taking a deep breath. “Y-Yeah, I…” There was no use holding back from moaning because his fingers knew how to move perfectly well, playing with your clit in circular motions before sliding two of them into your entrance. “...Fuck.”
“Feel good?” His hot breath tickled your neck, moving his mouth from your collarbones down to the valley between your breasts. “Wish you knew how delicious you are.” 
Another moan, much louder this time around, escaped your lips when he attached his mouth onto your breast, sucking the round mass with his tongue doing God’s work. You were so high into sexual desire that your back arched on its own, dominated by the pleasing sensation all over your body. You could barely even respond to him when he started asking why your mood had been so down when he picked you up after work or why you still wouldn’t tell him whatever happened back there. 
“It’s nothing,” you replied, disregarding the painful encounter you’ve had with your ex-husband and your best friend. “...Just work stuff.” 
As you closed your eyes, you could feel Satoru’s fingers entering deep inside of you, deep enough to have reached your g-spot and have you moaning wildly. It felt unreal. It felt goddamn out of this world. But since Satoru was familiar with every inch of your body, his touch alone could easily send you to seventh heaven. He was heavenly. He was saintly. That mesmerizing gaze of his paired with his sky blue eyes and messy white hair. His beautiful, beautiful face, watching you beg for him to do more. More. More…
“Satoru…”
The intense feeling suddenly stopped, awakening you back to your senses as you opened your eyes and saw the dark, animalistic gaze of Toji Zen’in. “What’d you say?” he asked in a deep voice. 
Out of panic, you slightly pulled away and shook your head. “N-Nothing. What did I say?”
“I thought I heard you say his…” he trailed off, pulling his fingers out of you and instead, placing a tight grip on your hip. “Did you?” 
“No, no. Not at all.” Your voice came in a hushed tone, looking at his eyes intently. “Why would I do that?” 
He let out an exasperated sigh, falling back into the bed with one arm under his head. “Don’t play games with me, Y/N.”
Desperation led you to climb on top of him, sitting on his crotch before encasing your lips with his soft ones. “I’m not,” you mumbled, kissing him again. “I never did. I promise.” 
Yet, despite your attempts at inviting him for an open-mouthed kiss, he had already lost the interest to engage in sexual activities with you. He didn’t say anything nor tried to argue about the shit that you said, but he did stay silent for a couple of minutes, simply holding you on top of him without another word to utter. It scared you to think what was going through Toji’s mind, but this was also all your fault. Why, in the first place, did you even let your mind imagine that white-haired toxic ex-husband of yours when you had Toji Zen’in in front you? 
Perhaps in this relationship, you were the toxic one. 
You were the poison that could kill the life out of the man who only wanted to love and heal you. 
“Toji, I’m sorry…” 
He held his breath. “Should I be concerned that you’re going on a trip with him?” 
“No, it’s…” Pulling away, you gave him a look of combined sincerity and denial. “We’re just gonna fix Sachiro’s papers, you know that. We won’t even be staying in the same room.” 
Fixing Sachiro’s papers. Dealing with his dual citizenship. Changing his last name to Gojou. Solidifying your son’s identity as the son of Satoru Gojou. That’s all there is to it. All the technical matters. 
“Is he staying at a hotel or are you letting him stay at your apartment in Manhattan?” he asked, although there was no hint of suspicion in his voice. Or at least, he must be good at hiding it. 
You chose to be honest. “I have to let him stay at my apartment,” was your answer, leaning your head on his shoulder. “Only because Sachi wants his dad around all the time. We’re just trying our best to co-parent.” 
Toji’s dry humor took over. “You sure you’re not gonna let him fuck you senseless?” His tone was laced with resentment. “And then you’ll come home to me crying about how he got you pregnant for the second time. You’d better kiss our marriage goodbye if that happens.” 
“What kind of person do you think I am?” you retorted, annoyed by his word of choice as if you were a cheating scumbag. “If he’s gonna get someone pregnant, that won’t be me.” 
His eyes sparked with curiosity. “What do you mean?” 
Deciding between telling and not telling, you figured that the latter would only cause more drama to bounce back at you like a boomerang. “He’s with Akemi.” 
It looked like Toji didn’t hear it right. “Akemi? How’d that happen?” 
“I don’t know what kinda relationship they have, okay?” you snapped, no longer wanting to keep up with this topic further. “I just caught them. They said they’re seeing each other, but it’s complicated or whatever—I don’t really give a damn. But he’s with her is all I know.” 
Toji went silent for a few minutes, unable to determine whether he should find the situation pitiful or humorous. One thing for sure though, was that he found it unbelievable. “That son of a bitch,” he muttered under his breath, smiling in disbelief, “So this is what’s ruining your mood these days, huh?” 
Your eyebrows furrowed in response. “It’s not.” 
“Your ex-husband slept with your best friend. Yeah, I’d be mad, too.” His comment wasn’t really meant to irk you, but he successfully did so. Minus the intention. “Getting mad is understandable, getting jealous is questionable. Which one are you?” 
Fuck it. “I said I’m not jealous. Will you stop now?” You sunk yourself under the covers, turning your back on Toji. “I don’t wanna talk about it.” 
Now that he knew and you saw his reaction, you wondered what it would be like if Gen and Ian knew. Or if your dad knew. What would they think of Satoru? What would they think of Akemi? No, nevermind that. What would they think of you? Another fool in a deck of cards? Another game that was played with? 
You didn’t want to know. 
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Ideally, you and Satoru really shouldn’t have gone to this New York trip together as if your family was still intact, because as much as you wished that that was true, you were far from that. You were only playing house for the sake of your son, but that also meant putting you in a painfully awkward situation together as ex-spouses. He had a girlfriend back home and you had a loving and loyal fiancé who proved the whole word that he was loyal to you. And although your respective partners were supporting the whole co-parenting situation, you knew by yourselves that this was nowhere to near to being comfortable for them, too. 
“Everything okay?” You heard the familiar voice of your past, only to see his dull, blue eyes taking a peek at you. 
“Yeah,” you replied, almost inaudibly. You just boarded the plane while Satoru was talking to the pilot, and found your spot on one of the beds in his private jet. It took a few minutes for him to get to where you were now. “Why?” 
He shrugged, eyeing a sleepy Sachiro next to you. “Just wanna make sure you and Sachi are comfortable.” 
You didn’t know what else to say, so you just looked back at your peaceful son who was hugging his elmo plush like the cute angel he was. Even though he was growing so fast, you could still remember how he was just as small as a puppy in your arms when he was first born. The memory of it caused you to press your lips on his forehead, caressing his soft, white hair. At some point while observing the scene, your son’s father thought it would be a good idea to slide the blanket further up your shoulders, acting as though he was only doing it to keep Sachiro warm. And later, he sat on the reclined airplane seat, drinking the coffee that was served to him by the stewardess. 
It was crazy. 
Crazy that Toji could be lying next to you and you would feel nothing. But Gojou was meters away from you and your mind was on a never-ending race. 
Just before noon, the airplane landed safely at JFK airport and Satoru’s driver took you straight to Central Park Towers, treated like a V.I.P. by security just because your ex-husband was Japan’s third richest person and second most influential businessman. At times like these, you would almost forget the power Satoru held even before he was the chairman. You two were almost royalty. Now that he was leading the Gojou Group, his reputation only grew more despite the scandal of your broken marriage. He knew not to share his relationship publicly anymore nor did he expose Sachiro to any of his social media. It was a mutual decision for you to keep your son away from the spotlight knowing the scrutiny and the lack of privacy that would enter your lives once again—all the unnecessary noise, the unwanted comments, the unruly attention. Besides, for safety reasons, Sachiro had to be hidden from the public since he would become the sole heir to his father’s conglomerate, inheriting his parents combined assets that could one day make him the richest and most sought after bachelor in Japan. 
“Mamaaa!” A lively Sachi came running to you as soon as he entered the lobby of the apartment suites, his father following him behind. 
“Careful, baby!” you said, standing at the lobby while talking to your housekeeper, “You might trip.” 
Satoru decided to carry his son after noticing your worried expression and immediately walked towards you. He was all smiles as he looked at Sachiro’s cheerful blue eyes. “He seems a little excited, isn’t he?” 
“He lived here for almost three years,” you answered, signaling a quick ‘thank you’ to your housekeeper before guiding your boys to the elevator. “He must’ve missed the place. Did you, Sachi?”
“Yes, mama~”
It was a little bittersweet for your ex-husband, though. Especially the moment he stepped inside the apartment, looking at every corner and realizing that it was the same place you had lived in back when he was suffering from emotional distress on the other side of the world. This apartment was where his own child grew up in and he had no idea he had even existen then. Not only did that make you a terrible ex-wife, but it also made you a heartless mother. You had separated them and now you were taking him to the place where you had his son hidden from him. 
That wasn’t your intention. That was never your intention. 
“I’m glad you chose a nice place,” he complimented, acting as casual as possible. “Does your father own this place or?”
“Gen loaned it to me,” you said, holding Sachiro’s hand while letting Satoru follow you closely. You stopped at one of the guest rooms and urged the tall man to feel at home. “You can stay here for the meantime.” 
“I don’t wanna make things uncomfortable for Akemi.” He looked away, avoiding your eyes. “I can just stay at a hotel—” 
“Dada!” His mini-me tugged at his hand along with yours. You already knew that those puppy eyes would look back at the both of you. “Sachi wants Dada to stay.”
Frankly, you weren’t upset a while ago, but since he had to bring up Akemi and make it seem like her feelings were his priority, you lost all the will to be kind. Was their relationship that deep for him to act like such a loyal, righteous partner? Where was that same loyalty when he married you? “Do whatever.” 
Noticing the tension between his parents, Sachiro’s eyes started to well up with tears and that was all it took for you two to completely focus your attention back to your 3-year old. 
“Sachi…” Satoru tried to reach for his son, but you (spitefully) beat him to it. 
“It’s okay, my baby. Don’t cry,” you comforted your son, picking him up and carrying him in your arms, “Daddy will still visit you every day even if he's staying at a hotel.” 
Satoru, as guilty as ever, shook his head and wiped his son’s eyes. “No. I’ll stay here for Sachi, okay? Don’t cry anymore.” 
It felt like hours sitting on that enormous sofa, staring at the television screen even though your mind was miles away. You had already texted Toji good night and reassured him that everything was fine, but you still couldn’t stop thinking about what he was doing back home. Sachiro had fallen asleep almost half an hour ago, and how you wished you could also enjoy your slumber while snuggling under those heated blankets, but how could you? How could you be comfortable in the presence of an ex-husband who was coming out of his room, freshly showered in his low-waisted sweatpants and tight-fitting black shirt? Not to mention how he was obviously flexing his arms while drying his mop of messy, white hair with a towel. Ridiculous. A little seductive, but definitely ridiculous. 
“Still up?” His sky blue eyes met yours as soon as he looked up. 
You adjusted your position on the sofa and leaned on the corner, pulling a small cushion to place above your thighs. “Can’t sleep.” 
And the night went on just like that. You, sitting on the couch. Him, sitting on the other end as if going near you might suffocate him. It didn’t help that the silence was beginning to be too uncomfortable. You couldn’t tell what he was thinking of. Perhaps Akemi? Perhaps you? You doubted the latter. 
“I think…” You cleared your throat to escape from the awkward tension. “I think I’m gonna go for a night swim. You can go to sleep next to Sachi tonight, just make sure not to wake him up.” 
Satoru’s curious gaze trailed on you as you got up and tightened your robe. “It’s a little too late at night to go for a swim, no?” 
You couldn’t even face him as you responded. “I need to clear my mind off some things.” And by things, you meant him and this whole mess of a situation that you had put yourselves together. Two divorcees staying in the same living space wasn’t exactly a brilliant idea to begin with.
“Want me to join you?” asked Satoru, and he himself could not believe he asked that question. He may have asked it out of his innate care for you, probably worried for no damn reason. What he didn’t realize was how wrong his suggestion was, especially that you two were dating other people now. 
If only you were such a cruel person, how ironic would it be if you allowed Satoru Gojou to join you for a quick night swim? 
How ironic would it be for you to feel each other’s warmth under the crystal pool, getting carried away by the romantic lights that lit the city? 
How ironic would it be if the intense sexual tension ended with you doing things under the sheets, completely disregarding the fact that the both of you had respective partners who were overthinking this exact NYC trip?
How ironic would it be if, for once in your life, you became the cheater? 
Thankfully, you didn’t have the mindset of a cheating person. 
However, it was Satoru who took back his initial offer. “Never mind. Forget I even asked that,” he muttered, sounding annoyed more so to himself rather than at you. 
You offered a nonchalant shrug. “Okay.” 
And as you were heading to the poolside, you could sense Gojou’s presence behind even though he just very clearly rejected the idea of going on a swim with you. He was still the same confusing man that you married before. Only now, he was ten times worse. “Wait, Y/N.”
“What?” You turned around, annoyed at his push-and-pull behavior. At this point, you didn’t really care what he was thinking of anymore. All you did was to take off your robe, leaving yourself with only your underwear on before you slowly got down on the pool. 
Gojou, on the other hand, was ridding himself of his shirt and sweatpants to join you in the pool with just his boxers on. What even was this situation? You two had that same question in your head despite swimming at the edge of the pool to stare at the cityscape. “I only asked to join you because I wanted to talk. That’s all.” 
You wanted to laugh at how he was clearing his intentions to you. 
“Why do you sound defensive around me?” He couldn’t see it, but you were rolling your eyes as you leaned against the pool coping. “I never knew Akemi would be the jealous type.” 
Satoru looked surprised by your claim, seeming as though he didn’t recognize the kind of person you were anymore. You were never this unreasonably sarcastic nor acidic with your words during your marriage even at the height of his affair with Sera, yet you had just become the worst version of yourself. “She isn’t,” he muttered, finding his spot next to you, “But I don’t wanna give her a reason to be.” 
You huffed. “Don’t get ahead of yourself. You make it sound like I’m gonna make a move on you or something.” 
“I never said that.” 
“You were thinking about it.” 
“Says who?” 
What is it about Satoru Gojou that makes him so irritating? Was it the way he talks? The way he thinks he’s always right? The way he acts like he’s such a clean person? 
“Please,” you retorted, bitterly. “Toji isn’t comfortable having you around me, either. Just so you know.” 
“Can we just—” There. His last string of patience finally snapped and his true colors came to show when he grabbed your wrist and made you face him. The spiteful Satoru. He was back, even just for a second. “Y/N, I’m not trying to argue with you here. I’m trying to talk to you like a civilized person. You’re the mother of my child and I respect you. I’d still care for you and will always protect you, but I want you to at least act like a fucking person around me. You’re a grown woman.” 
Wasn’t it bad that he, of all people, was basically telling you to grow up? Memories of your marriage and all the back-and-forth arguments that you had with him flashed before your eyes. He should be the last one to say such a thing. “You’re the one who’s been crossing the fucking line with me since day one, Gojou. Don’t tell me to—”
“And do you wish I had just killed myself for you to forgive me?!” The ridges of his neck became prominent, making his anger much visible now. He was staring down at you intensely, backing you against the edge of the pool, trapping you in between his arms. “I’d have probably done that. But you…You did unforgivable things to me and look how easy it was for me to forgive you.” 
You looked away, not trying to have this conversation again. Not trying to have your guilt eat your heart out. Maybe your behavior really had become too much and it was about time you take a step back and realize how ridiculous you had been acting because no way was this man trying to make a better point than you. 
“I slept with Akemi, I know. She’s your best friend, I fucking know. But I never did that to get back at you,” his voice bore so much authority in them. “I begged on my knees just to be with you again. Swallowed my pride just for you to be my wife again!” His breathing became ragged. “But you chose to move on. You said you love Toji. You said you’d be happier without me, so why don’t I deserve to be happy without you?” 
The inability to speak wasn’t because you were at a loss of words. The problem was choosing the right ones. Words that wouldn’t put you in a disadvantageous position. Words that wouldn’t make you look like an unreasonable person. 
“You wished me well when you first found out about Akemi and I. You said you don’t care who I choose to date even if that choice is her,” he said, much calmer this time. He was placing his forehead against yours, body pressed against each other. “If that was true, then why are you still so angry with me?” 
Your heart raced as you locked eyes with him. His eyes were the same kind of blue that reflected off of the surface of the pool. Anyone could easily get lost in it, but you knew where to place yourself in order not to. “I’m… not angry…” 
“Baby, you and I both know that’s not true,” he said with a serious gaze, lifting your chin with his hand. 
But you swatted it away, averting your eyes. “Don’t call me baby. You’re being ridiculous.” 
With a loud sigh, Gojou gave up and simply placed his forehead on your shoulder, letting you feel the weight of his head and the warmth of his breath. “If you were still my wife, I’d have kissed you right now,” he declared, breathing heavily as if stopping with all of his will to do what he just said. “I’d touch every inch of you, tell you how much I love you, carry you back into that room, and make more beautiful babies with you…” 
“Satoru,” you warned just as he pulled away, smiling despite the sorrow in his eyes. 
“…But I won’t do that. I’m not gonna do that,” he claimed and sounded like he was convincing himself rather than clearing it up. “Akemi doesn’t deserve a partner who can’t move on from his ex-wife, so I’m doing my best to forget about you.” 
Your breathing took a halt. You weren’t sure where those tiny pricks in your heart came from. Toji needed the same. He deserved a wife who wasn’t pining for her ex-husband. Satoru was just being true. 
“Then, forget about me,” you gave a barely audible reply. 
Gojou pulled away and kept his distance now, showing that he was indeed trying to stick to his words. “I will.” 
Why did it hurt when it shouldn’t have? 
“Good.” 
He looked at you with eyes that carried a million emotions. But what was most visible was him seeing the light, probably realizing that he truly was doing the right thing and that he was proud of himself for being able to resist you. Because then, that only meant he was only a few steps away from the path of moving on. That if he could let you go, then he could live a better life. 
It only made sense why he pulled that little stunt back there—being close enough to you was probably his way of differentiating how his body reacted to you versus how it reacted to Akemi. And now that he was able to determine whatever difference that might be, it would be easier for him to know what exactly to avoid. 
After all, you two would be spending the rest of your lives as a present mom and dad to Sachiro. Co-parenting was your only connection and the only way to make that work without falling for each other was to rid yourselves of any kind of attraction towards one another. 
Good for him. 
“Let’s be good parents, Y/N.” Satoru looked at you from across the pool. “Let’s set a good example for Sachi and show that divorced parents can still be good parents. Let’s not be toxic to each other, especially not in front of him.” His words were coming from his personal experience and as you knew the whole history behind the mess within his family, you were truthfully considerate of his words. His traumatic experiences were what shaped him to become the problematic man you once married, and he was doing his best not to let his own son be the same. “I’ll provide Sachiro with everything he needs and I’ll always be present in his life, so please let me have as much time with him as possible. I’m making up for the three years I lost with him.” 
You nodded. “I don’t have a problem with that. 
As the established relationship you had with Gojou became more professional and strictly transactional, the distance between you two also grew more and more. There was no longer any space for love and intimacy. There was only familiarity and acquaintanceship. 
“Go to sleep soon,” he said without sending another glance your way, climbing out of the pool and reaching for his clothes, “We have a long day tomorrow.” 
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reachartwork · 21 days ago
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"The Goon Economy: Why People Choose to Work for Supervillains"
Leslie Lester, for Psychology Today, October 2022
When asked why anyone would choose to work for supervillains, most people imagine costumed henchmen cackling maniacally while fighting Spider-Man. The reality is far more mundane - and more economically fascinating.
"It's just a job," says Former Employee X under the condition of anonymity, who worked security for a major East Coast villain organization. "Better benefits than Netsphere, better pay than private security, and yeah, higher risk, but you've got clear procedures for hero encounters. Most guys never even see a cape."
The numbers support this pragmatic view. While exact figures are difficult to obtain, conservative estimates suggest supervillain organizations employ hundreds of thousands of workers across the U.S., from direct muscle to legitimate business employees. The total economic impact likely rivals major corporations.
But why choose such high-risk employment? Dr. Sarah Chen, economist at MIT, suggests three key factors:
Economic Pressure: "In cities with active supervillain presence, these organizations often control major employment sectors - construction, shipping, waste management. Sometimes working for them isn't really a choice."
Risk vs. Reward: The average "muscle" for a villain organization makes 1.5-2 times standard security work, with comprehensive health coverage and legal protection. "When you're living paycheck to paycheck," Chen notes, "guaranteed medical care becomes very attractive."
Systemic Integration: Many workers start through legitimate businesses, becoming gradually involved in illegal activities. "It's rarely a conscious choice to 'become a minion,'" Chen explains. "It's more like finding out your company has mob ties - but you've got a mortgage and kids in school."
The psychology is equally complex. Dr. James Morrison of Harvard explains: "These organizations offer what many legitimate employers don't: clear advancement paths, protection from both heroes and rivals, and often a sense of belonging. They're filling gaps in our social safety net."
The rise of powers-based crime has only increased this trend. "Supervillain organizations have better protocols for superhuman encounters than most legitimate businesses," Morrison notes. "If you're working in a city where hero-villain battles are common, that matters."
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