#how to sell more with ai

[youtubevideopromotion]

From cringe tactics to value-driven selling, this episode exposes the industry's challenges and new approaches. They discuss the ethical implications of AI, the impact of technology on sales, and the importance of authenticity in salesmanship. For more click here

[not-poignant]

I was thinking back to the post I made about ebooks being so much more accessible for so many people compared to paperbacks/hardbacks and the other thing I wanted to add is the vast, vast majority of the time, the author gets so much more profit comparatively for an ebook than a paperback/hardback.

That's not a problem for huge huge huge authors either way, but for small-time authors, or authors with small publishing houses, the difference in profits can sometimes be $2.00 or $3.00 per ebook sold vs. $0.50c or $1.00 per paperback. Really. You pay more, but the author gets a lot less.

In the case of indie authors like myself, ebooks give the highest returns always.

This isn't necessarily something most readers think about, but I have had readers assume that because the book format cost them more, that automatically means more goes to the author. In fact it's often the opposite. There are very few exceptions (university texts come to mind). But in the case of your run-of-the-mill indie fiction, if you genuinely want the most profit to go to the author, get the ebook.

[sword-dad-fukuzawa]

going to get a little controversial here lol one sec

i'm seeing a lot of people high-horse posting about how tumblr isn't just an advertising platform but a real social media, where you have to interact with people in order to get clicks and ~socialize~ and ~be genuine~, and i just wanna say that that's all well and good but also nobody here is particularly interested in supporting their fave creators monetarily. a lot of folks don't reblog any self-promo at all. almost all of my commissions or kofi support have come from twitter, where the culture is different--fandom there has cultivated a system where folks just kinda pass along money in a big old circle of commissions and art requests and merch. i think it's actually really cool when fanartists and fanfic authors can be compensated! i genuinely wish tumblr would cultivate more positive vibes about that sort of thing. i'm broke as a joke 99% of the time but whenever i have a little extra cash (usually from the aforementioned comms, lmao) i like to pass it along to the patreons of my fave artists or buy sketch commissions. practice what i preach and all that

[citrusella-flugpucker]

Photobucket, after not ceasing emailing me about my deactivated account with increasingly scaremongering emails: This could be your last chance.

Me: Well? Don't keep me in suspense. Delete it, you cowards.

[icicleteeth]

Every time a post either mentions TES 6 or makes me think about TES 6 I'm that spongebob meme of the guy with the spear, stopping myself from blackpilling all over again....

[demonstars]

he’s on the right path for the wrong reason?

more like the wrong path for the right logic

[chewwytwee]

The real thing the conversation around AI needs is a reality check. AI isn't good at making things, and it absolutely can't make anything without massive human involvement. When digital music was first becoming a thing it was very scary for musicians because 'why would anyone want to hire someone to play music when they can just download a sample of it?!', and that was a very well founded fear that didn't end up being entirely false. Many people use exclusively digital sampling to make their music, and the field for live musicians has definitely shrank, but I think people are way too prone to idolize the glorious period of 'artistic purity' before digital production became a thing. Generative AI models are certainly scary, and it will definitely change the landscape for art online, but let's temper our expectations because honestly AI generated art is just in general pretty boring and uninteresting. Anyone can generate any prompt they could come up with, but art has a lot more to do with symbolism and narrative than it does with the literal images or tangible aspects of any piece of art.

[oars]

starts growling chatgpt is a curse

[jatlokgwo]

Guess whose ass got termed from their account!

Guess who also forgot about this one. :p

Anyways, we now have a work in progress straw.page, so, yay?

im going to be real with you i blocjed you because you kept rbing ai art from accounts that said everything is ai but i really should have said something to you before i blocked you welcome back!!!

[nocturnal-halcyon]

.

[oyasleepy]

i miss deviantart so so so so so fucking bad rn

[sera-wasnever]

People who latch onto ai as a buzzword thing to hate are both a) buying into the marketing of everything called 'ai' being the same magic artificial intelligence technology and b) entirely limiting their idea of what it is to how it personally affects/might affect them. You will not stick it to the exploitation of artists by loudly condemning like... Sci-fi that explores the concept of artificial nonhuman sentience just cause they refer to it as artificial intelligence.

[foone]

Your posts are in an AI model

and then Tumblr decided to sell them to AI models.

Now, don't get me wrong, tumblr selling out the users to AI companies is bad, yes, they shouldn't do that. It sucks.

but don't lets get this confused: your posts were already in there. Tumblr selling them is about tumblr making some money and about the AI models having more exhaustive post collections. It's not about your posts being in an AI model, vs not being in one. That battle has already been lost.

Can you find your post on google? Then it's almost certainly in an AI model already. Think about it: These AI sites showed up before all the sites were making deals to sell their users' content, right? How do you think they built them in the first place?

They scraped the posts. Just like google and bing and such do when they build their search indexes.

It's a fundamental part of how the open web works: you want your posts on tumblr to be visible to users, right? You want them to be readable?* Like, look how much stuff broke when twitter changed their whole read-while-not-logged-in policy, ruining a bunch of thread links/NSFW links. And if it's visible, it's scrapable. That's what the AI models were built on.

I've done website scraping before (not for AI models, of course. I was doing search engines and website archival), this is just how it works. You hire a few relatively smart CS graduates and tell them "build me a scraper that'll give us a bunch of tumblr posts" and they go off for a month or two and come back with a database of a few billion posts, and you stuff that into your AI model. That's how they got all the deviantart and flickr and twitter and pinterest and so on posts. They didn't pay for them: they just took them.

They only ever pay for this shit because either:

they fucked up in such a way that the site might be able to sue them for taking rather than paying

They can buy them cheaper than they can finish taking them. Maybe they'd need to pay the CS grads for an extra month? well, that might be more expensive than just throwing the site a couple hundred thousand bucks.

ANYWAY: my point is, don't treat this "oh no tumblr is selling our posts to AI" like it's a big thing that might happen and it would be bad to happen. Yes, it's bad, tumblr shouldn't do this, this'll let AI models get continual updates of content for far easier than just scraping them would be, tumblr betrayed user trust, and so on...

but realistically, this is not a black and white matter of "if only tumblr didn't do this, then we'd be safe from AI models!"

Nope. We already lost that battle. I'm sorry, and it does suck, but that's just how it is. The avalanche has already started, it's too late for the pebbles to vote. * I'm assuming here that you don't run a private blog that's set to only followers or something. You'd be safer then, of course, but you're not really my target audience for this rant

[river-taxbird]

AI hasn't improved in 18 months. It's likely that this is it. There is currently no evidence the capabilities of ChatGPT will ever improve. It's time for AI companies to put up or shut up.

I'm just re-iterating this excellent post from Ed Zitron, but it's not left my head since I read it and I want to share it. I'm also taking some talking points from Ed's other posts. So basically:

We keep hearing AI is going to get better and better, but these promises seem to be coming from a mix of companies engaging in wild speculation and lying.

Chatgpt, the industry leading large language model, has not materially improved in 18 months. For something that claims to be getting exponentially better, it sure is the same shit.

Hallucinations appear to be an inherent aspect of the technology. Since it's based on statistics and ai doesn't know anything, it can never know what is true. How could I possibly trust it to get any real work done if I can't rely on it's output? If I have to fact check everything it says I might as well do the work myself.

For "real" ai that does know what is true to exist, it would require us to discover new concepts in psychology, math, and computing, which open ai is not working on, and seemingly no other ai companies are either.

Open ai has already seemingly slurped up all the data from the open web already. Chatgpt 5 would take 5x more training data than chatgpt 4 to train. Where is this data coming from, exactly?

Since improvement appears to have ground to a halt, what if this is it? What if Chatgpt 4 is as good as LLMs can ever be? What use is it?

As Jim Covello, a leading semiconductor analyst at Goldman Sachs said (on page 10, and that's big finance so you know they only care about money): if tech companies are spending a trillion dollars to build up the infrastructure to support ai, what trillion dollar problem is it meant to solve? AI companies have a unique talent for burning venture capital and it's unclear if Open AI will be able to survive more than a few years unless everyone suddenly adopts it all at once. (Hey, didn't crypto and the metaverse also require spontaneous mass adoption to make sense?)

There is no problem that current ai is a solution to. Consumer tech is basically solved, normal people don't need more tech than a laptop and a smartphone. Big tech have run out of innovations, and they are desperately looking for the next thing to sell. It happened with the metaverse and it's happening again.

In summary:

Ai hasn't materially improved since the launch of Chatgpt4, which wasn't that big of an upgrade to 3.

There is currently no technological roadmap for ai to become better than it is. (As Jim Covello said on the Goldman Sachs report, the evolution of smartphones was openly planned years ahead of time.) The current problems are inherent to the current technology and nobody has indicated there is any way to solve them in the pipeline. We have likely reached the limits of what LLMs can do, and they still can't do much.

Don't believe AI companies when they say things are going to improve from where they are now before they provide evidence. It's time for the AI shills to put up, or shut up.

[reasonsforhope]

It’s an open secret in fashion. Unsold inventory goes to the incinerator; excess handbags are slashed so they can’t be resold; perfectly usable products are sent to the landfill to avoid discounts and flash sales. The European Union wants to put an end to these unsustainable practices. On Monday, [December 4, 2023], it banned the destruction of unsold textiles and footwear.

“It is time to end the model of ‘take, make, dispose’ that is so harmful to our planet, our health and our economy,” MEP Alessandra Moretti said in a statement. “Banning the destruction of unsold textiles and footwear will contribute to a shift in the way fast fashion manufacturers produce their goods.”

This comes as part of a broader push to tighten sustainable fashion legislation, with new policies around ecodesign, greenwashing and textile waste phasing in over the next few years. The ban on destroying unsold goods will be among the longer lead times: large businesses have two years to comply, and SMEs have been granted up to six years. It’s not yet clear on whether the ban applies to companies headquartered in the EU, or any that operate there, as well as how this ban might impact regions outside of Europe.

For many, this is a welcome decision that indirectly tackles the controversial topics of overproduction and degrowth. Policymakers may not be directly telling brands to produce less, or placing limits on how many units they can make each year, but they are penalising those overproducing, which is a step in the right direction, says Eco-Age sustainability consultant Philippa Grogan. “This has been a dirty secret of the fashion industry for so long. The ban won’t end overproduction on its own, but hopefully it will compel brands to be better organised, more responsible and less greedy.”

Clarifications to come

There are some kinks to iron out, says Scott Lipinski, CEO of Fashion Council Germany and the European Fashion Alliance (EFA). The EFA is calling on the EU to clarify what it means by both “unsold goods” and “destruction”. Unsold goods, to the EFA, mean they are fit for consumption or sale (excluding counterfeits, samples or prototypes)...

The question of what happens to these unsold goods if they are not destroyed is yet to be answered. “Will they be shipped around the world? Will they be reused as deadstock or shredded and downcycled? Will outlet stores have an abundance of stock to sell?” asks Grogan.

Large companies will also have to disclose how many unsold consumer products they discard each year and why, a rule the EU is hoping will curb overproduction and destruction...

Could this shift supply chains?

For Dio Kurazawa, founder of sustainable fashion consultancy The Bear Scouts, this is an opportunity for brands to increase supply chain agility and wean themselves off the wholesale model so many rely on. “This is the time to get behind innovations like pre-order and on-demand manufacturing,” he says. “It’s a chance for brands to play with AI to understand the future of forecasting. Technology can help brands be more intentional with what they make, so they have less unsold goods in the first place.”

Grogan is equally optimistic about what this could mean for sustainable fashion in general. “It’s great to see that this is more ambitious than the EU’s original proposal and that it specifically calls out textiles. It demonstrates a willingness from policymakers to create a more robust system,” she says. “Banning the destruction of unsold goods might make brands rethink their production models and possibly better forecast their collections.”

One of the outstanding questions is over enforcement. Time and again, brands have used the lack of supply chain transparency in fashion as an excuse for bad behaviour. Part of the challenge with the EU’s new ban will be proving that brands are destroying unsold goods, not to mention how they’re doing it and to what extent, says Kurazawa. “Someone obviously knows what is happening and where, but will the EU?”"

-via British Vogue, December 7, 2023

[mostlysignssomeportents]

Kickstarting a book to end enshittification, because Amazon will not carry it

My next book is The Internet Con: How to Seize the Means of Computation: it’s a Big Tech disassembly manual that explains how to disenshittify the web and bring back the old good internet. The hardcover comes from Verso on Sept 5, but the audiobook comes from me — because Amazon refuses to sell my audio:

https://www.kickstarter.com/projects/doctorow/the-internet-con-how-to-seize-the-means-of-computation

Amazon owns Audible, the monopoly audiobook platform that controls >90% of the audio market. They require mandatory DRM for every book sold, locking those books forever to Amazon’s monopoly platform. If you break up with Amazon, you have to throw away your entire audiobook library.

That’s a hell of a lot of leverage to hand to any company, let alone a rapacious monopoly that ran a program targeting small publishers called “Project Gazelle,” where execs were ordered to attack indie publishers “the way a cheetah would pursue a sickly gazelle”:

https://www.businessinsider.com/sadistic-amazon-treated-book-sellers-the-way-a-cheetah-would-pursue-a-sickly-gazelle-2013-10

[Image ID: Journalist and novelist Doctorow (Red Team Blues) details a plan for how to break up Big Tech in this impassioned and perceptive manifesto��.Doctorow’s sense of urgency is contagious -Publishers Weekly]

I won’t sell my work with DRM, because DRM is key to the enshittification of the internet. Enshittification is why the old, good internet died and became “five giant websites filled with screenshots of the other four” (h/t Tom Eastman). When a tech company can lock in its users and suppliers, it can drain value from both sides, using DRM and other lock-in gimmicks to keep their business even as they grow ever more miserable on the platform.

Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die:

https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

[Image ID: A brilliant barn burner of a book. Cory is one of the sharpest tech critics, and he shows with fierce clarity how our computational future could be otherwise -Kate Crawford, author of The Atlas of AI”]

The Internet Con isn’t just an analysis of where enshittification comes from: it’s a detailed, shovel-ready policy prescription for halting enshittification, throwing it into reverse and bringing back the old, good internet.

How do we do that? With interoperability: the ability to plug new technology into those crapulent, decaying platform. Interop lets you choose which parts of the service you want and block the parts you don’t (think of how an adblocker lets you take the take-it-or-leave “offer” from a website and reply with “How about nah?”):

https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah

But interop isn’t just about making platforms less terrible — it’s an explosive charge that demolishes walled gardens. With interop, you can leave a social media service, but keep talking to the people who stay. With interop, you can leave your mobile platform, but bring your apps and media with you to a rival’s service. With interop, you can break up with Amazon, and still keep your audiobooks.

So, if interop is so great, why isn’t it everywhere?

Well, it used to be. Interop is how Microsoft became the dominant operating system:

https://www.eff.org/deeplinks/2019/06/adversarial-interoperability-reviving-elegant-weapon-more-civilized-age-slay

[Image ID: Nobody gets the internet-both the nuts and bolts that make it hum and the laws that shaped it into the mess it is-quite like Cory, and no one’s better qualified to deliver us a user manual for fixing it. That’s The Internet Con: a rousing, imaginative, and accessible treatise for correcting our curdled online world. If you care about the internet, get ready to dedicate yourself to making interoperability a reality. -Brian Merchant, author of Blood in the Machine]

It’s how Apple saved itself from Microsoft’s vicious campaign to destroy it:

https://www.eff.org/deeplinks/2019/06/adversarial-interoperability-reviving-elegant-weapon-more-civilized-age-slay

Every tech giant used interop to grow, and then every tech giant promptly turned around and attacked interoperators. Every pirate wants to be an admiral. When Big Tech did it, that was progress; when you do it back to Big Tech, that’s piracy. The tech giants used their monopoly power to make interop without permission illegal, creating a kind of “felony contempt of business model” (h/t Jay Freeman).

The Internet Con describes how this came to pass, but, more importantly, it tells us how to fix it. It lays out how we can combine different kinds of interop requirements (like the EU’s Digital Markets Act and Massachusetts’s Right to Repair law) with protections for reverse-engineering and other guerrilla tactics to create a system that is strong without being brittle, hard to cheat on and easy to enforce.

What’s more, this book explains how to get these policies: what existing legislative, regulatory and judicial powers can be invoked to make them a reality. Because we are living through the Great Enshittification, and crises erupt every ten seconds, and when those crises occur, the “good ideas lying around” can move from the fringes to the center in an eyeblink:

https://pluralistic.net/2023/06/12/only-a-crisis/#lets-gooooo

[Image ID: Thoughtfully written and patiently presented, The Internet Con explains how the promise of a free and open internet was lost to predatory business practices and the rush to commodify every aspect of our lives. An essential read for anyone that wants to understand how we lost control of our digital spaces and infrastructure to Silicon Valley’s tech giants, and how we can start fighting to get it back. -Tim Maughan, author of INFINITE DETAIL]

After all, we’ve known Big Tech was rotten for years, but we had no idea what to do about it. Every time a Big Tech colossus did something ghastly to millions or billions of people, we tried to fix the tech company. There’s no fixing the tech companies. They need to burn. The way to make users safe from Big Tech predators isn’t to make those predators behave better — it’s to evacuate those users:

https://pluralistic.net/2023/07/18/urban-wildlife-interface/#combustible-walled-gardens

I’ve been campaigning for human rights in the digital world for more than 20 years; I’ve been EFF’s European Director, representing the public interest at the EU, the UN, Westminster, Ottawa and DC. This is the subject I’ve devoted my life to, and I live my principles. I won’t let my books be sold with DRM, which means that Audible won’t carry my audiobooks. My agent tells me that this decision has cost me enough money to pay off my mortgage and put my kid through college. That’s a price I’m willing to pay if it means that my books aren’t enshittification bait.

But not selling on Audible has another cost, one that’s more important to me: a lot of readers prefer audiobooks and 9 out of 10 of those readers start and end their searches on Audible. When they don’t find an author there, they assume no audiobook exists, period. It got so bad I put up an audiobook on Amazon — me, reading an essay, explaining how Audible rips off writers and readers. It’s called “Why None of My Audiobooks Are For Sale on Audible”:

https://pluralistic.net/2022/07/25/can-you-hear-me-now/#acx-ripoff

[Image ID: Doctorow has been thinking longer and smarter than anyone else I know about how we create and exchange value in a digital age. -Douglas Rushkoff, author of Present Shock]

To get my audiobooks into readers’ ears, I pre-sell them on Kickstarter. This has been wildly successful, both financially and as a means of getting other prominent authors to break up with Amazon and use crowdfunding to fill the gap. Writers like Brandon Sanderson are doing heroic work, smashing Amazon’s monopoly:

https://www.brandonsanderson.com/guest-editorial-cory-doctorow-is-a-bestselling-author-but-audible-wont-carry-his-audiobooks/

And to be frank, I love audiobooks, too. I swim every day as physio for a chronic pain condition, and I listen to 2–3 books/month on my underwater MP3 player, disappearing into an imaginary world as I scull back and forth in my public pool. I’m able to get those audiobooks on my MP3 player thanks to Libro.fm, a DRM-free store that supports indie booksellers all over the world:

https://blog.libro.fm/a-qa-with-mark-pearson-libro-fm-ceo-and-co-founder/

Producing my own audiobooks has been a dream. Working with Skyboat Media, I’ve gotten narrators like @wilwheaton​, Amber Benson, @neil-gaiman​ and Stefan Rudnicki for my work:

https://craphound.com/shop/

[Image ID: “This book is the instruction manual Big Tech doesn’t want you to read. It deconstructs their crummy products, undemocratic business models, rigged legal regimes, and lies. Crack this book and help build something better. -Astra Taylor, author of Democracy May Not Exist, but We’ll Miss It When Its Gone”]

But for this title, I decided that I would read it myself. After all, I’ve been podcasting since 2006, reading my own work aloud every week or so, even as I traveled the world and gave thousands of speeches about the subject of this book. I was excited (and a little trepedatious) at the prospect, but how could I pass up a chance to work with director Gabrielle de Cuir, who has directed everyone from Anne Hathaway to LeVar Burton to Eric Idle?

Reader, I fucking nailed it. I went back to those daily recordings fully prepared to hate them, but they were good — even great (especially after my engineer John Taylor Williams mastered them). Listen for yourself!

https://archive.org/details/cory_doctorow_internet_con_chapter_01

I hope you’ll consider backing this Kickstarter. If you’ve ever read my free, open access, CC-licensed blog posts and novels, or listened to my podcasts, or come to one of my talks and wished there was a way to say thank you, this is it. These crowdfunders make my DRM-free publishing program viable, even as audiobooks grow more central to a writer’s income and even as a single company takes over nearly the entire audiobook market.

Backers can choose from the DRM-free audiobook, DRM-free ebook (EPUB and MOBI) and a hardcover — including a signed, personalized option, fulfilled through the great LA indie bookstore Book Soup:

https://www.kickstarter.com/projects/doctorow/the-internet-con-how-to-seize-the-means-of-computation

What’s more, these ebooks and audiobooks are unlike any you’ll get anywhere else because they are sold without any terms of service or license agreements. As has been the case since time immemorial, when you buy these books, they’re yours, and you are allowed to do anything with them that copyright law permits — give them away, lend them to friends, or simply read them with any technology you choose.

As with my previous Kickstarters, backers can get their audiobooks delivered with an app (from libro.fm) or as a folder of MP3s. That helps people who struggle with “sideloading,” a process that Apple and Google have made progressively harder, even as they force audiobook and ebook sellers to hand over a 30% app tax on every dollar they make:

https://www.kickstarter.com/projects/doctorow/red-team-blues-another-audiobook-that-amazon-wont-sell/posts/3788112

Enshittification is rotting every layer of the tech stack: mobile, payments, hosting, social, delivery, playback. Every tech company is pulling the rug out from under us, using the chokepoints they built between audiences and speakers, artists and fans, to pick all of our pockets.

The Internet Con isn’t just a lament for the internet we lost — it’s a plan to get it back. I hope you’ll get a copy and share it with the people you love, even as the tech platforms choke off your communities to pad their quarterly numbers.

Next weekend (Aug 4-6), I'll be in Austin for Armadillocon, a science fiction convention, where I'm the Guest of Honor:

https://armadillocon.org/d45/

If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/07/31/seize-the-means-of-computation/#the-internet-con

[Image ID: My forthcoming book 'The Internet Con: How to Seize the Means of Computation' in various editions: Verso hardcover, audiobook displayed on a phone, and ebook displayed on an e-ink reader.]