#honestly good marketing

[pedgito]

whoever placed that table there must hate me

[khruschevshoe]

You know, it's rather interesting to me that Taylor Swift's parasocial relationship with her fans is honestly more akin to a YouTuber than a writer's. When I scroll through her tag on tumblr/Twitter, it's far more regarding the connection to her personal life/relationship developments than the actual metaphors/fictional story she might be telling. Everything comes back to how her songs reflect back on her relationships with Joe/Matty/Travis/Jake/insert ex-boyfriend here. And what fascinates me about it is that even though she complains about it, she leans into that very perception because it strengthens the parasocial bond.

The marketing for TTPD so clearly being about Joe Alwyn and the songs to Matty Healy. The marketing/video for Red TV so CLEARLY being about Jake Gyllenhaal, with so many of the new lines in All Too Well specifically being digs at him (I'll get older but your lovers stay my age, casting an actor that looks like him for the video, specific lines in I Bet You Think About Me). The fact that songs like Getaway Car and Bejeweled and Gorgeous and London Boy and Lavender Haze being picked apart at time of release and long after for signs of relationships crumbling. The way she uses surprise songs in relation to her relationship development with Joe/Matty/Travis. The damn TTPD "stages of grief" playlists where she deliberately undid/changed the meanings of old songs just to keep her audience speculating on her love life.

It's not sexist to point out that her wielding her love life is a marketing tool and that the strongest connection to her audience isn't the strength of her writing/the composition of her music- it's her deliberate crafting of a connection between her music and her personal life, leaving the audience invested in her music as an extension of Taylor the Person/Girlfriend rather than Taylor the Artist.

[tonydaddingham]

what a time to be alive

[nekoprankster218]

The usual story:

Magic companion: Let's go on an adventure kid!

Kid protagonist: Heck yeah!

The magic world: *whimsy and fun*

The Boy and the Heron:

demonic stinky Grey Heron: I'm here to take you on an adventure, and possibly tear out and eat your heart if I feel like it

Mahito, home-making his own bow and arrow: Leave me the fuck alone I'll kill you monster

The world in the tower: *whimsically mysterious and also fucked up and lowkey Cosmic Horror*

[askblueandviolet]

I need to see the spider demons please 😭🙏

[orb-the-watchman]

Bugsnax fandom open discussion: which bugsnax would you like to see become a marketable plushie, obviously excluding the ones that are already plushies (Bunger, Strabby, Kweeble, Cinnasnail)

[aroaceleovaldez]

Part 2 response to this ask / [this post]:

For recent books, I think that it's less of a consideration of the audience and more a reflection of the general state of the publishing world currently. Disney as a company (which owns the publishing house through which Rick's works are published) is also in a weird spot right now and that is probably also lending itself heavily to why recent franchise stuff is the way it is:

A.) The franchise is basically guaranteed free money. Disney does this a lot with their properties. Star Wars and Marvel are great examples. They don't need to make something good, they just need to make literally anything and because it's such a massive franchise it'll sell regardless.

B.) One of their main focuses right now is clearly that JKR is in a bad spot and if they can fully dethrone Harry Potter as The de-facto middle grade fantasy series (cause PJO is fully number 2) that's going to be really good for them. Because it basically guarantees that PJO will be even MORE free money. That's probably part of why we got the show when we did, because HP was trying to move forward with an HP show. (And the HP show was probably announced when it was to directly try to compete with PJO) (Also don't forget, Disney also owns the PJO movies now. They don't need to do better than the movies because they're competing with themselves. In fact, by constantly pitting the show against the movies, they're basically doubling advertising for themselves by drawing attention to both.)

B.5.) Another thing is that if they dethrone HP, that's gonna not only hurt Universal, but SEVERELY hurt Universal PARKS, which is the Disney Parks' number one competitor. And the Disney parks are also in a tight spot right now and they REALLY want breathing room. (You might have heard that the Disney parks are doing a TON of cuts and reshuffling right now.) They don't need to actively put PJO stuff in their parks (yet), because just by taking out HP they'd massively injure what is basically the number one draw to the Universal parks (which is probably also why the Universal parks is expanding right now, particularly in similar avenues to how the Disney parks are expanding, re: more fantasy-focused areas and an emphasis on animated/Dreamworks franchises - Universal needs to be able to continue competing with Disney in the absence of HP, and it seems like they're panicking a little bit - so they're leaning more on their Dreamworks properties as Dreamworks becomes a significant competitor to Disney re: animation and otherwise just copying Disney's homework and also making more fantasy-focused park areas right now) and thus Disney would totally kneecap their primary competitor. That would increase draw to their own parks in the absence of a significant competitor and also then if they add literally any PJO stuff to the parks (which would be INCREDIBLY easy just due to the nature of PJO - especially as they cycle out older and less profitable IPs from the parks) then they'd basically IMMEDIATELY get a massive draw from what used to be the HP crowds - because a lot of those casual crowds do not particularly care about HP itself. It's entirely just that HP is the number one mainstream middle grade fantasy series. If PJO takes that spot then they'll just go to wherever PJO stuff is, because they're a passive audience, not an active audience (though Disney is also VERY much known for it's active audience and being partially responsible for making fandom as a concept mainstream and directly advertising to that market - tying back to the first post, lmao).

C.) Disney is DESPERATELY trying to save their streaming service. That's why it's so emphasized that PJO TV is a Disney+ series. Disney is kind of in hot water with investors because streaming services all across the board are tanking and Disney+ is a big one that's going down. That's why they're pivoting so much towards streaming and throwing literally whatever Marvel and Star Wars at it, because they know those are massive franchises that practically support themselves and any kind of draw to the platform is good. PJO is part of that - it's a massive well-established mainstream franchise with a passionate audience. It's practically a default classroom choice for assigned reading and that's free advertising/publicity. They know they can make a mediocre PJO adaptation and throw it on Disney+ and it will have a draw and that's all they need. They just want more eyes on the platform period to try and prove that it's profitable. Not to mention how we just explicitly know the CoTG trilogy only exists as marketing for the show. The recent books are not meant to be a continuation of the story. The actual content within them is literally irrelevant. CoTG trilogy only needs to exist so that it can bring more attention to the show (which is why it's being grouped in with the first series, because search engine optimization). TSATS only needed to exist to get people to stop being mad at Rick/get distracted from his little PR disaster.

Disney has also been doing a lot of cost cutting with their media recently, particularly also relying on their own brand to make new stuff profitable because they're actively looking for cheap solutions instead of making new things. They don't do 2D animation anymore because 2D animation is more expensive because it's unionized. 3D animation has also since become unionized and yknow what they're doing now? Shifting to live action. Shifting to CGI, which is only starting to become unionized because it's newer. They're making one billion live action remakes of existing properties because those properties are profitable and a live action remake is cheap. They don't need to worry about making it good because press is press and they know it will sell regardless. They can cast some popular actors for some default attention and leave it at that (Hi LMM cameo). Even with their newer animated movies - Wish was entirely reliant on the fact that it was heavily drawn from other Disney properties and they used that as an active selling point. Meanwhile they're intentionally tanking other new projects (see: Strange World) because they want to be able to turn around and say projects like that aren't profitable and aren't worth making. (This isn't a conspiracy theory btw, they do intentionally flop certain movies. This is a regular thing Disney does and they've been doing it for a while.) This type of cost-cutting strategy is very clear with the PJO show - they have this absolutely massive budget that isn't reflected in the end project at all. It's extremely clear to anyone with anyone with eyes that they're majorly cutting corners all the time (blatantly avoiding even slightly more complex CGI cause that'd cost money, CGI that is shown is often extremely cheap looking or rushed, reusing assets for Olympus, speeding through certain scenes, very little done with costuming - ever notice how all the costuming in the show looks way too new? The costuming department is supposed to weather even just basic outfits to make them look worn-in and they don't seem to have done that. - poor lighting to obscure details because actually making it look good costs more, etc etc) and the show is poorly produced. They have the money to do it properly. Someone is pocketing that. Usually it's executives. This is not unusual behavior! I would not be surprised at all to hear if it was the case with PJO TV too!

Tl;dr: I don't think the quality of recent books going down is because they expect the books to have a shorter pop culture lifespan, i think it's just a combo of the current publishing industry overall dropping in quality and Disney being Disney and not caring beyond saving their own butts and making a quick buck.

[sonknuxadow]

i genuinely dont get how so many people are uncritically excited for The Movie and have no issue with anything going on here i feel like im losing my mind a little bit . the trailers did not look good to me at all is everyone excited about it posting from an alternate dimension or something what are people seeing in this movie that im not .

[cometblaster2070]

ariana grande is singlehandedly carrying the gelphie nation on her back which is NOT on my 2024 or 2025 bingo like what is happening

[baeshijima]

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+ a new companion who will help in exploring ochkanatlan

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[spineless-lobster]

I fucking hate being employed this shit fucking sucks I wanna go home

[tomwambsmilk]

fr tho @staff why are you trying to make tumblr more like other sites why are you destroying your niche in the market please there have got to be ways to make tumblr more accessible to new users without sacrificing the very things that your existing userbase loves

[my-name-is-bunnyfoxy]

I love using my money to buy cheap ass knock offs of the things that I love becauss I'm cheap and can't buy the actual merch.

But you know what? I can deal with these honestly.

[isa-ah]

where do people even find good septum rings???

[greetings-inferiors]

The fact that milo murphy’s law only got two seasons is CRIMINAL

[tomatoluvr69]

I’m sorry to have an influencer moment on here but I’m not lying when I say that these Tomato Cheddar Toasts from NYT cooking are hands down one of the best meals I have ever cooked for myself in my entire life (and I’ve been cooking daily for like 12 years lol) and they take like five minutes, most of which is spent waiting for the bread to toast. The recipe is paywalled so I’ll just say you take cheddar cheese and shred it on the tiniest side of your box grater/microplane, then mix together a 1:1 ratio of mayo and cheddar. Then when the bread is piping hot from being toasted you spread it on there (like a tbsp or two per bread) and the heat causes them to melt together into this insane creamy tangy spread. Then top with tomatoes and salt.

I have been eating tomato toasts almost every day this summer and I thought I had my formula down pat, but then I tried these and it changed my world. Genuinely a contender for last meal on earth if I had to choose. I have eaten it with every single meal since I got back from my backpacking trip except one bc I was invited to a potluck. I know my username might make you think I’m just overzealous but please for the love of god if you eat dairy and gluten and love tomatoes (and have access to some good ones) I am begging you to try this. On the left is the recipe pic and on the right is one of the ones I made. and like it doesn’t matter if no one tries this I just want this in my tomato tag to commemorate this unbelievable toast because I’m in a new era of my life for real