#gambling advertising

[benjohnson8989]

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[elftwink]

to preface this post i am anti-advertising i think we should explode the entire industry but it's sooo funny when you people make posts like "and they don't even work!!" like. sorry to be the bearer of bad news but yes they do. that's why we have to put up with so many despite everyone hating them and thinking its annoying. because they actually work really well and make a shit load of money

[genericpuff]

Webtoon Canvas is pay-to-win now, I guess.

DISCLAIMER: All of the series I show here is for the sake of comparing statistics and criticizing Webtoons' Super Likes system. I have nothing personal against these series or their creators and I do not want anyone to get the impression that I am encouraging any sort of action against these creators. The following rant is merely my own observations and opinions concerning Webtoons itself as a platform.

I found out today that Webtoon has implemented a Super Likes ranking board.

This does exactly what it sounds like - it ranks Canvas series based on how many Super Likes they have. Whether or not this ranking board is on a weekly rotation (like the Originals rankings) or just overall, I don't know, but something immediately felt off with this system and it took very little time at all to realize what was really going on here.

When you actually click on the series listed here, it'll tell you how many Super Likes they've accrued overall. The first thing that made me raise an eyebrow was the fact that the Super Likes listed in the ranking boards isn't the same as what's listed in the comics' landing pages, but I chalked that up to a simple delay on WT's end as I can assume the ranking board doesn't refresh at pace with whatever Super Likes are coming in.

But the real red flag was this:

Limitless : Untold is a series with 1,657 followers and seems to get an average of 35-45 likes per episode.

But it somehow has 1,715 Super Likes?

Anyone who's run a Patreon, Ko-Fi, Ad Revenue, or any other sort of revenue-based system with their content will probably realize how that doesn't add up. The reality is that regardless of how many readers / followers you have, only a small fraction of them will actually spend money on your work or to support you. Not every person reading an Originals series is FastPassing. Not every person reading a webcomic is supporting the creator on Patreon. This ratio is even apparent outside of income-based statistics - for example, not every person who follows will read new updates each week and hit the like button (which is why you can have a comic with 1700 followers that only gets a few hundred views and a handful of likes per update). This ratio can be influenced by all sorts of different things, but one thing that doesn't typically happen is for the ratio to flip itself in this fashion.

To put it bluntly: how can a comic with a high of 45 likes in the past 3 months possibly accrue 1,715 Super Likes since it was launched just last week? You've probably already come to the conclusion on your own, but for those who haven't: there's very strong evidence to suggest that creators are buying their own Super Likes to get on this ranking board.

That's assuming the worst of this, though - after all, maybe some of these creators just have super supportive friends who are tossing them a ton of Super Likes? It costs $1 for 5 of them, in this example the amount of Super Likes comes out to approximately $343 (assuming my math is right lmao) which isn't massive amounts of money but it's, again, still really impressive for a comic with only 40 likes on average.

Bu Limitless : Untold isn't the only one in the rankings board that's like this. In fact, the top three spots are occupied by webtoons with the same tilted ratio.

But then, suddenly, after those top three positions, the following webtoons Super Likes totals that make a LOT more sense and reflect the usual ratio more accurately:

The Little Trashmaid, one of the most popular Canvas webtoons of all time and the first one to hit the 1 million subscriber mark in the Canvas section has only accrued 355 Super Likes so far... and you seriously want me to believe a comic like Limitless : Untold with only 0.08% of its readership is somehow genuinely earning five times the amount of Super Likes?

I want to make it clear yet again that I have nothing against the series that have managed to break the system in their own favor. None of this is meant to "slam" them or judge their work or anything of the sort, I'm simply comparing the numbers here and coming to a very reasonable conclusion as someone who's well aware of how ratios like this tend to work in webcomics and content creation. It's just not feasible for the top three comics in the Super Likes ranking boards to organically earn that many Super Likes relative to the sizes of their audiences, especially when compared to the bigger comics that are only pulling in a fraction of that amount. The ratios of Super Likes : actual likes for those bigger comics actually looks reasonable and expected, the ratios for the smaller comics that are sitting at the top are not.

If anything, Webtoons has created a broken system and these creators are simply using that system to their advantage. And I'm not necessarily going to fault them for that because I can get wanting to do whatever it takes to get eyes on your work.

But it does raise the question of what kind of system Webtoons has cultivated here - a system where creators are resorting to Super Liking their own episodes to bump themselves up in the leaderboards.

And before anyone asks me how I can be so sure that these creators are Super Liking their own works - I literally opted into the Super Likes system myself and proceeded to Super Like one of my own episodes.

(this is like the one helpful thing with my work still being on WT even though I'm not updating there anymore, it lets me test shit like this LOL)

So yes, this is a thing that creators can do and it would certainly explain the massive discrepancy in the ratio of Super Likes : regular likes for these smaller series.

This is literally pay-to-win. And who do we have to blame for this? Webtoons, full stop. Not only for implementing a ranking board for an optional monetization service while still allowing creators to use that monetization system to support themselves as a way to climb up that ranking board, but for creating this gross psychological dependency on the platform as the "only way" to build an audience, to the point that people are now paying Webtoons out of their own pocket just to have their thumbnail visible in a ranking board and maybe get some extra views (and 49% of their money back if they hit that $100 threshold). And on top of all that, further putting on the pressure of competition and 'exclusivity' among many budding creators who are doing what they do for free and for fun. Why are creators now being forced to compete in a metric that's solely determined by how much expendable income their own audience has?

Sure, at least this means creators can get themselves into a ranking board by their own power unlike the other categories that are hand-picked by Webtoons and / or determined by daily stats, but at what cost? The literal financial hit of paying for advertising with extra steps, and the ethical dilemma of essentially paying for potential views with microtransactions. This is no better than paying bots on Instagram to follow your profile and inflate your worth to those who aren't following you. None of it is real, it will not legitimize your work to throw money at Webtoons just to have your thumbnail visible in a ranking board. These are microtransactions meant to benefit Webtoons, not you, the creator.

[3-aem]

the shibuya arc is almost over, i still cant believe it started off with 5 episodes of teen gojo and suguru having the best and then the worst time of their lives all to the back drop of a slice of life setting. I think i will always chose to live in those first 5 episodes they dedicated an entire marketing campaign to.

[kply-industries]

"Hooray! I have done a gamble."

[cerealkiller740]

1955 Golden Fluffo Shortening

[wordfromoursponsor]

1957 Procter & Gamble brands

[paddysol]

I’m very intrigued by the lifesteal stuff on my dash courtesy of you but I have no idea where to start with it. any chance you could share some recommendations for getting into lifesteal?

I've actually had this question answered before and I'm still just as unsure if I'm the best person to consult (I am going to just copy most of what I said with minor changes bc Ive learned more ✨)

Ok so disclaimer time! I pick favorites and stick with them and have accepted the consequences of not knowing anything outside their povs (also I'm a yt girlie at heart so i lowkey rely on videos than livestreams)

So Lifesteal is still very much a half foot in, half foot out deal due to most of the events usually happening on livestreams so I’m always a bit late on the current happenings.

If you dont mind just throwing yourself into the lore without knowing jackshit, I'd recommend watching PrinceZam, Kaboodle, Pangi, or Derapchu (for livestreams specifically) - I'm sure there's other folks, but I do know that they tend to stream fairly often.

In terms of youtube videos (and slightly being able to catch up on lore) I'd recommend Squiddo (who is a personal favorite of mine, most of her videos tend to be within the half hour mark and are incredibly entertaining the whole way through) as well as Rekrap, JumperWho, Roshambo (though not much for s6), Spokeishere, and Flamefrags. (There are others, as well I'm just listing who come sto mind that)

If you want to get into older seasons I'd recommend watching Branzycraft as he had a fairly regular upload schedule. A lot of lifesteal folks also tend to post longass videos detailing their server journey - though this is often towards the end of seasons or even a bit after. I also recently discovered that saints exist within the fandom and some important events of arcs (such as the eclipse fed/wormhole from s4 have been clipped together into one video).

I have realized (and this may be my own doing) that there’s usually gonna be unexplained gaps in knowledge which is something I’ve just kinda accepted tbh. (Like in general, especially considering the nature of the server and everyone playing 5D chess)

I also tend to doomscroll through character specific tags on tumblr and usually people can be found rambling about events/characterization which is a bit like putting together a puzzle but it slowly comes together (which a piece or two missing)

Again, I hope this was helpful and if anyone has any additional info please feel free to add on!

[stone-cold-groove]

At Last! A liquid shampoo that’s extra rich! Prell shampoo ad - 1956.

[akkivee]

Gambling and casinos are extremely illlegal in Japan so I always wonder, in ghe H era, did Chuuohku abolish those laws? How is it possible that Dice is alwaya gambling..?? Or that his casino-like visuals don't paint him as a negative presence amongst civillians?

gambling is still illegal in chuuoku’s japan!!! chapter 7 in the fpmtr➕ manga talks about underground casinos, the government cracking down them and even alludes to some dice mysteries lol

pachinko parlours are a legal grey area in japan tho. it’s like how gacha games are very much so gambling but are a huge profitable industry, a lot of people do it lol. they’re regarded as amusement centres in japan and get around the law that would normally prohibit them giving cash prizes by offering vouchers winners can take to an outside building that they can pretend is unaffiliated with the parlour lmao

a posse stan can correct me on this, but i think dice swore off underground casinos and instead uses the ones that fall in line with government regulations in order to maintain that grey legality. so he’s just a regular old pachinko addict lol here’s a pachinko place he went to and probably the irl place it’s based off of lol

[drive]

What staff don't understand is that i'm one ad for a gambling app pausing my music away from becoming the joker

[sedoretu]

I hate how most times I want to watch something on youtube I have to sit through 15 seconds of a noted homophobe screaming at the top of his lungs about how I need to start gambling on sports

[sadioradio]

Trails of Flash news in two days

[dougielombax]

Those ghastly gambling ads are back again!

Poker, slots, PaddyPower, all that SHITE!!!!!

I feel sick just seeing it!

[kply-industries]