#formation e-marketing

[omnischool]

[digitalrhetoricpune]

Shopping Ads vs. Search Ads: Which Is Right for Your Business?

Understanding Shopping Ads and Search Ads

Shopping Ads

Google Shopping Ads are specifically designed for e-commerce businesses. These ads showcase product images, prices, and other essential details directly on the search engine results page (SERP). They allow potential customers to view and compare products at a glance, making them ideal for driving e-commerce advertising strategies in 2024.

Search Ads

Search Ads, on the other hand, are text-based advertisements that appear on the SERP when users search for specific keywords. They’re highly versatile and can be tailored for various goals, including Search Ads for lead generation and driving website traffic. These ads work well for service-based businesses or when targeting specific user intents.

Key Differences Between Shopping Ads and Search Ads

Criteria Shopping Ads Search Ads Format Visual (images, price, product info)Text-based (headline, description)Purpose Showcase products, drive online sales Drive leads, website traffic Best For E-commerce businesses Service providers, lead-focused goals Placement Google Shopping Tab, SERP, Display Network SERP (top and bottom)Ad Management Requires product feed integration Keyword and bid management

Benefits of Shopping Ads

High Visual Appeal: Shopping Ads display images, making them eye-catching and ideal for showcasing product details.

Higher Purchase Intent: These ads target users actively searching for products, increasing conversion rates.

Product Comparisons: Users can compare products from multiple vendors, enhancing transparency.

Detailed Analytics: Track performance metrics like impressions, clicks, and sales for individual products.

For businesses focused on e-commerce, Google Shopping Ads benefits include better visibility, higher CTRs (Click-Through Rates), and improved ROI (Return on Investment).

Benefits of Search Ads

Flexibility: Ideal for any industry, these ads can target users at any stage of the buyer’s journey.

Customization: Tailor ad copy, landing pages, and bidding strategies for maximum impact.

Lead Generation: Search Ads for lead generation are highly effective, especially for service-based businesses looking to capture contact details.

Cost Control: Precise budget management and keyword targeting keep campaigns within budget while driving results.

Choosing the Right Ad Format for Your Business

When to Choose Shopping Ads:

You Sell Physical Products: Shopping Ads work best for retailers and e-commerce platforms.

You Want High-Intent Buyers: Users clicking on Shopping Ads are usually ready to purchase.

You Have a Product Catalog: If you manage an online store with a wide range of products, Shopping Ads offer excellent scalability.

When to Choose Search Ads:

You Offer Services: Service providers can use Search Ads to target specific queries related to their offerings.

You’re Focused on Leads: For businesses seeking inquiries, consultations, or registrations, Search Ads excel.

You Want Brand Awareness: Keyword targeting in Search Ads helps reach users in the awareness phase.

E-commerce Advertising Strategies for 2024

Leverage Both Formats: Use Shopping Ads to target high-intent buyers and Search Ads to attract broader audiences.

Optimize Product Feeds: For Shopping Ads, ensure your product data is accurate and includes relevant keywords like “Optimize Amazon search terms” or “Amazon SEO for A10 algorithm.”

Focus on Mobile Users: Design ads and landing pages that perform well on mobile devices.

Experiment with Bidding Strategies: Test automated bidding for Shopping Ads and manual bidding for Search Ads to find the perfect balance.

Retarget with Precision: Use remarketing techniques to re-engage users who interacted with your ads.

Final Thoughts

The choice between Shopping Ads and Search Ads depends on your business model, goals, and target audience. E-commerce businesses can benefit significantly from the visual appeal of Shopping Ads, while service-based businesses may find Search Ads more effective for lead generation.

[kachmedcom]

Supports de formation complets et conformes aux référentiels RNCP et RS

Supports de formation complets et conformes aux référentiels RNCP et RS

En tant que formateur, vous avez besoin de supports de formation complets et conformes aux référentiels RNCP et RS. Ces référentiels définissent les compétences et les connaissances que les stagiaires doivent acquérir au cours de la formation.

Nos supports de formation répondent à ces exigences. Ils sont conçus par des experts pédagogiques et sont régulièrement mis à jour pour garantir leur conformité aux dernières évolutions des référentiels.

Les avantages de nos supports de formation:

Complets: Nos supports de formation couvrent l'ensemble des compétences et des connaissances requises par les référentiels RNCP et RS. Ils comprennent des contenus théoriques, des exercices pratiques et des évaluations.

Conformes: Nos supports de formation sont conformes aux dernières évolutions des référentiels RNCP et RS. Ils sont régulièrement mis à jour pour garantir leur pertinence.

Professionnels: Nos supports de formation sont conçus par des experts pédagogiques. Ils sont adaptés aux besoins des formateurs et des stagiaires.

Les bénéfices pour les formateurs:

Gain de temps: Nos supports de formation vous font gagner du temps dans la préparation de vos formations. Vous n'avez plus besoin de créer vos propres supports, ce qui vous permet de vous concentrer sur l'animation de la formation.

Qualité pédagogique: Nos supports de formation garantissent une qualité pédagogique optimale. Ils sont conçus pour favoriser l'apprentissage des stagiaires.

Satisfaction des stagiaires: Nos supports de formation contribuent à la satisfaction des stagiaires. Ils leur permettent d'acquérir les compétences et les connaissances requises.

Découvrez nos supports de formation

[digitechmediaa-blog]

Delve into Twitter's exploration of new monetization models and its efforts to enhance its advertising platform, uncovering strategies for increased revenue and a sustainable future.

[argentsurleweb]

Pourquoi créer un tunnel de vente avec Learnybox

Maximisez Vos Ventes en Ligne : Les Avantages Incontestables d’un Tunnel de Vente avec LearnyBox. Dans le monde en constante évolution du commerce en ligne, les entrepreneurs recherchent continuellement des moyens de stimuler leurs ventes et d’accroître leur chiffre d’affaires. C’est là que les tunnels de vente entrent en jeu, et lorsqu’il s’agit de créer des tunnels de vente performants,…

[merciecommerce]

Créez Votre Avenir Commercial avec Formation E-Commerce Lyon!

Découvrez les clés du succès dans le monde du commerce en ligne avec Formation E-Commerce Lyon. Notre programme complet et innovant vous guidera à travers les stratégies, les outils et les tendances les plus récentes de l'e-commerce.

[wheelsgoroundincircles]

Dodge Challenger T/A

Dodge Challenger T/A

Dodge Challenger T/A

The Trans American Sedan Championship came around in 1966, and it was mostly a Ford-Chevrolet turf war in its first five seasons, with no real competition from other manufacturers. The Z/28 and the Boss 302 (Camaro and Mustang) were clubbing each other over yonder, and Chrysler only bothered to rejoin the fun in 1970 after running only in the first two years.

1970 was the only year in the original Trans Am format when all pony car brands were represented on the tracks by factory-backed teams, thanks to the late arrival of the Plymouth-Dodge twins, the E-body Barracuda and Challenger. Mother Mopar didn’t impress, though, and the two siblings left the competition at the end of the season.

However, to run in Trans Am, all cars had to abide by the Sports Car Club of America rule, which stated that a minimum of 2,500 vehicles sold to the general public were required for the respective nameplate to be allowed to run on the street circuits. Since it was the only all-new car launched in 1970, the Dodge Challenger was replicated in a most desirable 340-cube Six-Pack form, the single-year Challenger T/A.

Although the rules were crystal clear about the production numbers required to homologate it, the 1970 Dodge Challenger T/A did not make the bar, stopping at 2,399 examples. That’s a rare Mopar, no matter how we look at it, and it usually draws attention, especially when one pops up for sale. But strangely, there’s one example in Utah that seems to fall short of buyer’s interest, given how it’s been on the market for ten weeks, and no one bought it.v

[theshadowsingersraven]

so @gwyns (correctly, in my opinion) observed that e/riels are normies. i've also held this belief, as well as close friends of mine who have been in fandom and done things like RP'd on Tumblr, wrote/read fanfiction back in the day for things like Harry Potter, Percy Jackson, etc. And @tsundoku-life asked this brilliant question: do you think this was inevitable, with how the idea of fandom has become more widespread?

I am someone whose been here for a while. This has been my one and only mainblog through the literal upwards of a decade I've been in fandoms. This blog has seen me through Harry Potter phase, dips back into Naruto (where my crippling addiction to emo boys started, if you stanned Sasuke when you were 12 also, I see you and I love you) Superwholock phase, anime phase, Fire Emblem, etc.

And genuinely? Yes. I think so. If it wasn't ACOTAR, it probably would've been something else with equally as popular, or easily marketable aspects. However, I do think there is a unique aspect to Elain and purity culture that makes this debacle particularly irritating. Essentially, I'm "Yes, and"--ing this question.

So, I think the thing with Elain is that, to E/riels, she is counter-culture. She's unique, she's the refreshing "not like other girls" character because this genre, understandably, has a lot of female characters that are trained in combat, politically savvy/trained to be spies, or have skills in areas that would otherwise be considered traditionally masculine. Aelin, Bryce, Nesta, Feyre, Manon, Lidia, etc. are often highlighted as being people's favorites, and often times are in positions where they have to regularly take direct action to get the plot moving.

(However, to be fair to Elain, she has not gotten the benefit of rotating POV and therefore more reason to take action like the CC and TOG cast. She is still waiting in the wings for her moment, and I want to give her a fair shake here.)

While I would not say these female characters are traditionally masculine overall, or that their feminine traits should be dismissed, if we're comparing on a scale of 1-10 (1 being most traditionally feminine and least masculine and 10 being most vice-versa), they are all closer to 10 than Elain is, if that makes sense.

However, if we step back and look at least American society overall (I can only speak to my experience, ofc), characters like Elain are the ideal. Traditional femininity, despite how it's also demonized, it's still "correct" to patriarchal society. And with the rise of conservatism everywhere and prevalence of purity culture, Elain is the perfect fictional sword to fall on to further conservative ideology. No one is immune to propaganda, but I don't think it's a coincidence that Elain having such overlap in purity culture via E/riel ship dynamics (she's so pure/perfect/untainted and she'll "save" him, etc.) and her traditionally feminine hobbies that tend to misalign with adventure/fantasy as a genre (you can look at how people treat Sansa from GoT, for example), can appeal to a more conservative mindset.

The poor, overhated, down-trodden female character that just wants to be feminine and refuse the role of a mate in a sea of "masucline" female characters kicking ass, taking names, and falling in love with their fated mates.

I don't think anything sounds more like a conservative woman daydream than that, tbh.

Conservatism thrives on the belief (mistaken one at that) that they're the underdogs, that they're counter-culture in this zeitgeist when in reality...they're just not central focus in a particular format or setting. It's hard not to notice the massive overlap in the love for E/riel, the E/riel version of Elain, and the current rise of conservative values. I don't think it's a coincidence at all that these all interplay. Does that mean that all Elriels are conservative? No, definitely not. I won't pretend to know their values, and I'm sure they believe that their insistence on a ""woman not owing a man anything"" actually applies to Elain directly without the nuance the subject requires (you know, about fiction and depiction versus endorsement, what it means to have a soul bond to someone, how fate is something SJM uses regarding mates and what it means to avoid something inevitable, etc).

But I do think said massive overlap is worth examining and does require critical thought. There's nothing wrong with liking Elain in the first place. I do, too. But I think the reasons why people like Elain and how those certain things can be weaponized against other people are uniquely conservative-coded when it comes to Elriels and their interpretation. Recognizing these overlaps isn't about policing who likes what but about being aware of how broader societal values influence our consumption and interpretation of fiction. E/riels will be the first to point out the "misogyny" in Elucien and that "fiction affects reality" (a statement that can and often times is true, but is irresponsible to use in a blanket statement without examining the subject in nuance), but they ignore the other side of this coin that reality also affects fiction.

[omnischool]

Formation e-commerce Rabat

Formation professionnelle en ligne e-commerce, Cours de commerce sur Internet, Cours de communication digitale en ligne, Formation e-Commerce en ligne, Formation commerce électronique à distance, Cours E-commerce à distance, Prof E-commerce Rabat, Professeur de e-Commerce Rabat  

Cours SEO SEA SMO e-commerce, Apprendre le e-commerce en ligne

Apprendre le e-commerce à distance, Apprendre le e-commerce sur Internet

Cours e-commerce à domicile Rabat.

Online e-commerce professional training, Internet commerce course, Online digital communication course, Online e-Commerce training, Distance e-commerce training, Distance e-commerce course, Professor E-commerce Rabat,

التدريب المهني للتجارة الإلكترونية عبر الإنترنت ، دورة التجارة الإلكترونية ، دورة الاتصال الرقمي عبر الإنترنت ، التدريب على التجارة الإلكترونية عبر الإنترنت ، التدريب على التجارة الإلكترونية عن بعد

[linkablewritingadvice]

How much should it cost to be a writer?

It depends what route you’re taking. If you are planning to go for traditional publishing, which looks like you finishing a manuscript and then querying agents who will then take your book to publishers, you should be paying for basically nothing. One exception would be if you decide to hire an editor to get a pass over your manuscript and/or query package before sending it off, but this is not required.

If you are in the process of trying to get your manuscript traditionally published, you may be approached by a “publisher” offering to publish your manuscript for a fee. THIS IS A SCAM! An author should never be paying for “publishing services.” Anyone asking you to pay for your own printing, marketing, etc. costs is taking advantage of you. These are called vanity publishers and they will not turn you a profit, help you attract readers, or provide you the prestige of being published. 

Always check on Writer Beware - search for the name of the person or company. You can also just google that name along with the word “scam” or “reviews.” In general, don’t let yourself be blinded by dreams, or let yourself be convinced that something is a good idea because you really want it to be true. Never, ever, ever pay a publisher.

If you are going the self-publishing route, you will be paying for certain things, but none of those should be payment to be published. You are the publisher. Uploading your manuscript to Amazon or other marketplaces is free. However, you will be paying for things that a publisher typically pays for. This could include:

-Cover art - you could do this yourself, though this isn't recommended. A good cover is key to a book's success, so budget to purchase a pre-made book cover, or hire a professional cover artist.

To find pre-made book covers, you can just Google "premade book covers," or check one of these sites: BookCoverZone RockingBookCovers Beetiful

And here's a list of places to buy both custom and pre-made cover designs that's a good start. You can also check Reedsy and Etsy for people listing cover design services. If there is a self-pubbed author whose covers you love, try asking them what artist they use.

-Formatting - you could do this yourself using a formatting program like Atticus, or you could hire someone who does professional e-book formatting.

Here's an article on the turbo-DIY route. Here's a list of formatting programs you can use. To hire someone, you can simply search for book formatting services or look at places where people list such services for hire, like Reedsy, Fiverr, or certain Reddit boards.

-Ad campaigns - you may want to pay for ad campaigns on platforms like Meta or Amazon. More niche, author-specific platforms like BookBub, Book Funnel, or Book Sirens also come with certain costs. 

-Author services - you may wish to hire an expert in things like marketing, blurb copy, social media metrics, newsletter management, etc. You can find information on that here.

Be aware that scam publishers might try to pitch themselves as "author services" - you should be paying someone to help you with specific aspects of your self publishing work, NOT paying to be published.

-Software and platforms - whether it's a subscription to Duotrope, a paid Scribophile account, access to pro Canva features, etc. you may decide to pay for tools that you will use to do your work well.

-Expert advice - some people offer courses, books, or other resources on how to do specific things like write a compelling blurb or run an effective ad campaign. You may notice that a lot of the links I shared here will include upsells from people doing exactly this!

Be very cautious about this, as most of these people claim that they make tons of money on their self published books, but really, they make their money selling this stuff to people like you. Always check out a person’s free resources first, and wait to invest in this sort of thing until you have a specific question you need answered or are trying to do a very particular thing that you need granular guidance on. 

One thing you should NOT pay for is a review, feature, or interview. Self-published authors will be approached by a lot of scammers who claim that, for a nominal fee, they will share information about your book to their huge audiences. These are completely useless and a waste of money. Never spend money on this.

Always keep track of what you are spending on all of this. You may be able to deduct it from taxes you pay on your income from writing, and you will want to really understand what your profit margins look like.

[kachmedcom]

Supports de formation complets et conformes aux référentiels RNCP et RS

Supports de formation complets et conformes aux référentiels RNCP et RS

Supports de formation complets et conformes aux référentiels RNCP et RS En tant que formateur, vous avez besoin de supports de formation complets et conformes aux référentiels RNCP et RS. Ces référentiels définissent les compétences et les connaissances que les stagiaires doivent acquérir au cours de la formation. Nos supports de formation répondent à ces exigences. Ils sont conçus par des…

[digitalmarketer-amal]

How to Measure Marketing Impact on a Tight Budget

Got a small budget but need to prove your marketing works? Here’s the simple, no-BS way to track what’s actually bringing results:

1. Pick Your Goals

What do you want? More sales? Followers? Website visits? Pick 1-2 key goals and ignore the rest for now.

2. Use Free Tools

Google Analytics: See who visits your site and why.

Social Media Insights: Check which posts get love (likes, shares, saves).

UTM Links: Tag your links (e.g., in bio, ads) to see what’s driving clicks.

3. Track What Matters

Traffic: Are people coming from Instagram, Google, or emails?

Conversions: Are they buying/signing up? (Even just counting DMs counts!)

Engagement: Which posts get the most replies or shares?

4. Double Down on What Works

Found a meme format that gets shares? A hashtag that brings followers? Do MORE of that. Stop wasting time on stuff that flops.

5. Keep It Simple

Could you post a reel? See if it got more followers than usual

Amal PK is recognized as one of the top freelance digital marketers in Kerala, excelling in SEO, Google Ads, and social media marketing. As a skilled SEO specialist and Google Ads expert, he empowers businesses to achieve higher search rankings and maximize their return on investment. With a strong focus on e-commerce SEO and search engine marketing (SEM), Amal PK has collaborated with numerous leading brands, delivering exceptional results.

For more details, contact me on Linked In - amal pk

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[jazzisthebestformofmusic]

Hey good evening

been a follower for 13 years now and going through my blog going through nostalgia . i was about to mass download your archive then i realized you had nsfw works as well deleted. if there's any chance you happen to have the full archive of your works i will be grateful

ill pay for reasonable price lol

I never collected rips of NSFW for anything past comedic effect, a lot of it is a deep dive into underpaid employee/mandated market fetishes. What you don't want to do is go to a something 'e' something 'hentai' .org all the while not using a group tag to reference the individual game companies that have the released ""game"" you're interested in. No matter how bad the quality of the game is those types of archivists will catalogue an entire game for a 10x10p tit.

Quality and availability is mixed. It's easy to identify an automated format rip (bit errors -> wrong palette) or 50% compressed jpg. Normal browsing etiquette and I haven't given my computer anthrax while saving autistic fueled searching of defunct Japanese websites. Without emulation and sourcing it's probably the most complete way I remember for the eroge parts of the eroge.

[merciecommerce]

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