#customer messaging experiments

[in-app-messages]

Guide on How to Conduct a Website A/B Test

Also known as split testing, A/B testing is a critical part of marketing and web design. It allows you to optimize every piece of content you put in front of customers, making it easy to fine-tune your message and figure out what works.

While it does take time, A/B testing gives you actionable data for crucial decision-making, ensuring that everything you do has the impact you want.

How A/B Testing Works

The concept of these customer messaging experiments is simple. You split your audience and expose them to two nearly identical versions of your website. The only difference between the two is a small variable. For example, you can use different messaging in your call to action or unique images on your landing page.

After a short while, you can measure the results of those differences and pick the better of the two. Say, for example, that one marketing message led to a conversion rate of 15 percent while the other had a conversion rate of 45 percent. That tells you that the second version had the most significant impact, leading you to use that message over the other for your entire audience.

What Variables to Test?

The beauty of A/B testing is that you can use it on any component on your website. From call-to-action wording to image placement, every detail matters. You can use A/B tests on every minor detail to get things just right. Many developers even do secondary testing to refine choices even further.

The only thing to remember is that you should limit A/B testing to one variable at a time. These customer messaging experiments are about narrowing choices and seeing how individual factors contribute to the user experience. If you were to test multiple variables simultaneously, it'd be hard to say which difference created the change.

Putting A/B Testing to Good Use

Split testing is a game-changer. When you know how to perform it and analyze results, you can use testing to perfect everything you put out to customers.

Get your marketing messages just right and make the impact you want.

Read a similar article about messaging for news here at this page.

[spaciebabie]

"but spacie, i have no followers why should i reblog things" let me answer this question using myself, a person who has been using tumblr for almost a decade now, as an example. pre 2022 the most followers i ever had was like 125. most of them were dead blogs. killed in the porn ban or just people who had left for whatever reason. out of the people left who were still active, i had like 3 people at the most interact with my blog on a monthly basis. for years b4 this, i had ZERO FOLLOWERS but upon making my blog i saw all the other ppl who had been using this website longer than me talking abt how important it was ta reblog shit, and throughout all these years on tumblr, even when i had no followers i reblogged things. b/c i understood that it was integral ta the way this site functions.

now mind you, just b/c i had no followers didn't mean ppl wouldn't stop by and reblog things from my blog. every couple months id have a new person find me and reblog something. maybe they'd reblog a lot of stuff! the point is that id go months without any interaction at times and i STILL reblogged things because i knew people could find me and see something they liked on here. eventually people who frequently checked my blog ta see what i would reblog followed me!! im sure there’s ppl who dont follow me that ta this day who still reblog the stuff on here!! the point is that it genuinely doesnt matter how many followers you have. sure, it certainly helps, but ppl can still find and interact with the things on your blog without you having thousands or even hundreds of followers. so PLEASE PLEASE PLEASE reblog things.

[gremlin-pattie]

i gained class consciousness at the ripe age of 8 when i realized that animal jam had special items only members could buy

[chatbreezes]

Why Is Social Selling Software Important for Businesses Today?

Social selling software is essential for businesses today because it allows companies to engage with customers on their favorite social media platforms. By using this software, businesses can build stronger, more personal relationships with their audience. Engaging with customers where they spend the most time fosters trust and loyalty, which can lead to increased sales opportunities and brand connection.

One key feature of social selling software is instant messaging for business, which enables clear and quick communication. Businesses can respond to customer inquiries in real-time, providing fast answers that encourage quicker purchasing decisions. This immediate interaction removes any confusion in the buying process, making it easier for customers to complete their purchases, thus boosting sales.

Additionally, customer experience automation is a valuable component of social selling software. This automation handles routine tasks like follow-up messages or answering frequently asked questions, saving time while ensuring customers receive timely responses. Automating these interactions helps maintain customer engagement and satisfaction without requiring extensive manual efforts.

Staying competitive in today’s market requires businesses to leverage social selling software. It not only improves customer engagement and communication but also increases efficiency through automation, helping businesses grow sales and build lasting relationships with their customers. To know more, Read this blog.

[born-to-lose]

I know the working conditions were kinda shitty and my colleagues and bosses didn't appreciate me enough but damn I miss the bar already 😭

[nordic-language-love]

So many people saying online check in isn't reliable but literally I have never had issues checking in online before which is why I'm stressing to high heaven lmao

[eugeniedanglars]

*emerges from the amtrak ticket buying experience shaking and covered in blood* actually i think i’ll fly. fuck the environment

[thepromiscuousfinger]

As someone who works in customer service, it's very annoying watching someone else who works in the same industry fail in front of you. As in, they gave me a coupon to use within 24hrs of being sent the coupon. But when I tried to use it, it comes up as invalid--and that's 11 hours after being sent the code, so well within the window of use.

Now you're going to tell me that it wasn't actually valid for 24hrs and that the most you can do is a 20% discount when the original offer was 50%?

Really?

But kudos for owning up to the mistake and re-activating the original code.

[constantcreates]

Audience Personas: Crafting Your Idealized Customer

The Power of Personal Connection

When you look at how huge the internet is, and dreams seem to come true when you go viral, it might seem like aiming to reach as many people as possible is the best approach. But really, the brands that stand out and make a lasting impression are the ones that know their audience and connect with them in a meaningful way. That's where audience personas come in - they're like a map to help you find and connect with your ideal customers.

Audience personas aren't just boring profiles - they're all about understanding the people you want to connect with on a deeper level. You need to know what makes 'Jane' tick, what 'Rohan' struggles with, and what a day in the life of 'Alejandro' looks like. By using audience personas, you'll be able to create messages that really speak to people.

The Basics of Audience Personas

Let's chat about personas! They're seriously powerful and can help you get a clear picture of the people you're trying to reach. Here's what it really means.

Definition and Purpose: At its core, an audience persona is a fictional representation of your perfect customer. But it's not just some random imaginary character. You should build this character based on real data and insights from your actual customers. Why bother, you may ask? It's simple, really. Personas help you create content and marketing that's just what your customers are looking for. That way, everything in your strategy feels like it's tailor-made just for them.

Beyond Traditional Demographics: Sure, age, gender, and location are important. But audience personas are way more than just a list of statistics. They're all about the dreams, challenges, and motivations of your ideal customer. For example, let's say your data tells you your customer is a 28-year-old woman who lives in New York. A persona might take it a step further and remind you she's a young entrepreneur with a green thumb who's all about sustainable fashion and has trouble finding eco-friendly suppliers.

Coherent Brand Message: Have you ever come across a brand that just gets you? That's because they've got a refined persona that just so happened to align with you. You’re the type of person they were looking for! An audience persona ensures that your message hits home, and all your content feels like it's made just for your audience. Because let's be real, your brand is more than just a cool logo or a great website. It's about the story, the connection, and the vibe.

At Constant Creates, we always like to mention a consistent brand identity is key to making that connection. And a well-crafted audience persona is one of the many tools to help you transform your brand into a story that speaks straight to your audience's heart.

Elements of a Well-Defined Persona

Every artisan needs their toolkit, and when crafting audience personas, there are certain tools you simply can’t do without. Here’s what goes into building that perfect persona:

Descriptive Information:

Name: Gives your persona a human touch.

Age: Helps in understanding generational perspectives.

Occupation: Offers insight into their daily life, challenges, and aspirations.

Other demographics like location, family status, or education can further refine the picture.

Psychographic Elements:

Hobbies: Are they into yoga? Maybe they love indie music festivals?

Interests: What sparks their curiosity? Tech? Art? Travel?

Challenges: What problems do they face in their daily life or in business?

Motivations: What drives them to act, purchase, or engage?

Communication & Consumption Habits:

Do they listen to podcasts during their daily commute?

Are they active on LinkedIn or more of an Instagram fan?

How do they prefer businesses to reach out to them? Email newsletters or YouTube videos?

Connecting with your audience is an art, my friend, and we're here to help. It's about weaving a visual and emotional tapestry that captures their attention. And just like a work of art, every element, every color, every shade matters. That's why, at Constant Creates, we emphasize the importance of crafting cohesive visuals to complement your brand, because your audience deserves nothing but the best.

Creating Your Ideal Client Using Visual Tools

Imagine a blank canvas, waiting for your first brushstroke. 🎨 When crafting audience personas, you're essentially painting a portrait of your dream client. Using visual tools not only makes this process more vivid but also more accurate.

The Power of Visual Representation: Our brains process visual information 60,000 times faster than text. When you have an illustrated or visualized persona, you can instantly grasp who they are, what they like, and how they might respond to your brand's message. It's all about creating an immediate connection.

Illustrations for Clarity: An illustrated persona is more than just an avatar. It embodies the soul of your target audience. From the clothes they might wear to the gadgets they use, these finer details paint a comprehensive picture. Our team at Constant Creates specializes in Character Designs and Illustrations that capture the essence of your brand's audience.

Aesthetic Alignment with Brand Visuals: Your brand is unique, a reflection of your passion and drive. Your persona's visual representation should mirror this. By ensuring aesthetic alignment between your persona and your brand, you craft a seamless narrative that resonates on every level.

Diving Deep with Psychographics

When it comes to truly connecting with your audience, age, gender, and location are just the tip of the iceberg! To really understand what makes your audience tick, you need to dive deeper into the ocean of psychographics. 🌊

Beyond Surface Metrics: It's easy to get caught up in the numbers, but real connections happen when you understand the heart and soul of your audience. What are their dreams, fears, and desires? Psychographics offer a treasure trove of insights into this intimate territory.

Aligning Brand's Values with Your Audience: Authenticity is more than just a buzzword. In branding, it means aligning your brand's values with those of your audience. When these stars align, magic happens. Think of it as a dance. When both partners move in harmony, the dance feels fluid and captivating.

Design and Content Choices Informed by Psychographics

Color Palettes: Did you know that colors can evoke emotions? The shade you choose can either soothe or energize your audience. Dive deep into our guide on Color Psychology in Social Media Design to make informed choices.

Font Styles: From bold to elegant, the font you pick tells a story. It's a subtle yet powerful way to convey your brand's ethos.

Remember, your brand is more than just a logo or a tagline. It's a living entity with a heart, soul, and voice. And understanding your audience, visualizing them, and resonating with their inner world is the key to unlocking a genuine connection. Discover more about the magic behind it with our post Finding Your People: The Power of Understanding Your Target Audience.

Watch Out for These Traps When Creating Audience Personas

Creating audience personas can be super helpful, but there are a few things that could get in the way while building them. Don't worry, we've got your back, and we'll make sure you don't get lost in the process.

The Assumption Trap: It's easy to rely on your gut instinct and make assumptions when you're imagining your ideal audience. But be careful; assumptions can lead to some major marketing failures. Always back up your personas with solid research, data, and insights.

The Over-Segmentation Maze: While it's important to be specific, don't get too carried away with breaking everything down into tiny segments. If you try to please everyone, you might end up pleasing no one. So, strive for balance. Your brand should have a clear voice that speaks authentically to your core audience.

Stale Personas – The Silent Killer: Things change, markets evolve, people grow and change, and new trends pop up all the time. If you're still using a persona that you created five years ago, you're probably not getting the results you want. Make sure to regularly update and refine your personas to make sure they reflect your current audience.

Avoiding these traps isn't just about avoiding mistakes; it's about finding your way to success. For more tips on what to watch out for in your branding journey, check out Steer Clear of These 7 Brand Identity Mistakes for Business Success.

Crafting Your Brand’s Future

Looking back, we can see that audience personas are more than just a tool - they're a brick in the foundation that allows brands to build real connections. It's about having a conversation, understanding, and building bridges between your brand's core and the hearts of your audience.

Excited to start this journey? Crafting your own audience personas is easy! Begin with our helpful "Customer Persona Template" and pave your way toward a genuine and impactful brand story. Remember, in today's crowded market, having a cohesive brand identity is not a luxury - it's a must.

But your journey doesn't stop there. We've selected a range of tools and resources tailored for brands like yours. Dive into our treasure trove of resources and keep the spark of learning alive. Whether it's design tips, brand strategy insights, or the latest industry trends, we've got you covered! Check out our Branding Blueprint Blog, our Freebies, or, for weekly tips sent straight to your inbox, join our Fridays With Faye weekly newsletter!

At Constant Creates, we're here for you every step of the way, cheering you on at each milestone. Let's get started! 🌟🚀📚

[coreius]

Tag drop 1.

[localrecluse]

lil doodle from the other day

[theseoblogspace]

Mastering Chatbots for Small Businesses

Are you tired of handling many customer questions and missing out on leads? What if you could have a virtual assistant that never sleeps, never gets distracted, and is always ready to help your customers? Welcome to the world of chatbots. They’re a technology that can change how your small business works. In this article, we’ll look at how chatbots can help you. As a smart small business owner in…

[chatbreezes]

Can an All-in-One Social Media App Simplify Your Marketing Efforts?

Marketing across multiple social media platforms can be a daunting task, requiring significant time and resources. Each platform has its own set of tools, analytics, and posting schedules, which can make managing them a full-time job. However, an all-social media in one-place app offers a solution by consolidating these diverse platforms into one seamless interface. This not only simplifies your marketing efforts but also enhances your overall strategy.

Streamlined Marketing Campaigns

An all-in-one social media app can streamline your marketing campaigns by allowing you to manage all your accounts from a single dashboard. This unified approach means you can schedule posts, respond to comments, and track analytics across multiple platforms without switching between apps. The ability to oversee all your social media activities in one place ensures consistency in your messaging and allows for better coordination of your marketing efforts.

Improved Engagement

With the centralized management of an all-in-one social media app, you can engage more effectively with your audience. These apps often come with features like real-time notifications and instant messaging for business, enabling you to respond promptly to customer inquiries and comments. This immediate interaction fosters a stronger connection with your audience, increasing engagement and loyalty. By having all your social media interactions in one place, you can maintain a consistent tone and style, making your brand more recognizable and trustworthy.

Enhanced Analytics

Understanding the performance of your marketing campaigns is crucial for success. An all-in-one social media app provides comprehensive analytics that covers all your platforms. This holistic view allows you to compare the effectiveness of your campaigns across different social media sites and identify which strategies work best. By analyzing this data, you can refine your marketing efforts, target your audience more accurately, and ultimately achieve better results.

Efficient Use of Resources

Managing multiple social media accounts separately can be resource-intensive, often requiring dedicated staff for each platform. An all-in-one social media app can automate many of these tasks through customer experience automation. This not only reduces the workload but also minimizes the risk of human error. Automation features such as scheduled posts and automatic replies can save your team valuable time, allowing them to focus on more strategic activities.

Conclusion

An all-in-one social media app offers significant advantages for streamlining your marketing efforts and improving engagement. By consolidating management tasks, enhancing analytics, and automating repetitive processes, these apps provide a more efficient and effective way to handle your social media presence. With Chat Breeze you can achieve better outcomes with less effort, making an all-in-one social media app an invaluable tool for any modern marketer. Visit their website to learn more. 

[smsgatewayindia]

Unlock the Full Potential of WhatsApp Business API with These 5 Expert Tips

One powerful tool that has gained significant traction is the WhatsApp Business API. Designed to help businesses connect with customers efficiently, the API offers a plethora of features that can transform customer service and communication strategies.

[seoemea]

CONNECTED MARKETING - HOLISTIC DIGITAL OPTIMIZATION - SEARCH EVERYWHERE!

Connected marketing, also sometimes referred to as interconnected or holistic marketing, is a strategy that aims to create a unified customer experience across all touchpoints. In simpler terms, it's about connecting with your audience in a consistent way, no matter how they interact with your brand.

Here are some key aspects of connected marketing:

Data-Driven Approach: It leverages customer data to understand their preferences and behavior across different channels. This allows for targeted messaging and personalized experiences.

Omnichannel Marketing: Connected marketing uses a variety of channels, both online and offline, to reach customers. This could include social media, email marketing, website content, physical stores, and even events.

Customer Journey Focus: It focuses on the entire customer journey, from initial awareness to purchase and beyond. This ensures a consistent brand message and experience at every touchpoint.

Technology Integration: Marketing technology (MarTech) tools play a crucial role in collecting data, managing campaigns, and automating tasks. This allows for a more efficient and effective marketing approach.

Benefits of Connected Marketing:

Improved Customer Experience: Customers appreciate a consistent and personalized experience across all channels. This builds trust and loyalty.

Increased Engagement: By using a variety of channels and tailoring messages to specific audiences, connected marketing can increase customer engagement.

Better ROI: Connecting with the right audience at the right time can lead to a higher return on investment (ROI) for marketing campaigns.

Data-Driven Decision Making: By collecting and analyzing customer data, marketers can make data-driven decisions that improve campaign performance.

Here's an analogy to illustrate connected marketing: Imagine you're planning a road trip. A disconnected approach would be picking random roads without a clear destination. Connected marketing is like having a map and route planned out, considering rest stops, gas stations, and points of interest along the way to ensure a smooth and enjoyable journey for everyone in the car.

[agentromanoffsir]

neocities guide - why you should build your own html website

do you miss the charm of the 90s/00s web where sites had actual personality instead of the same minimalistic theme? are you feeling drained by social media and the constant corporate monopoly of your data and time? do you want to be excited about the internet again? try neocities!!

what is neocities?

neocities is a free hosting website that lets you build your own html website from scratch, with total creative control. in their own words: "we are tired of living in an online world where people are isolated from each other on boring, generic social networks that don't let us truly express ourselves. it's time we took back our personalities from these sterilized, lifeless, monetized, data mined, monitored addiction machines and let our creativity flourish again."

why should I make my own website?

web3 has been overtaken by capitalism & conformity. websites that once were meant to be fun online social spaces now exist solely to steal your data and sell you things. it sucks!! building a personal site is a great way to express yourself and take control of your online experience.

what would I even put on a website?

the best part about making your own site is that you can do literally whatever the hell you want! focus on a specific subject or make it a wild collection of all your interests. share your art! make a shrine for one of your interests! post a picture of every bird you see when you step outside! make a collection of your favorite blinkies! the world is your oyster !! here are some cool example sites to inspire you: recently updated neocities sites | it can be fun to just look through these and browse people's content! space bar | local interstellar dive bar creature feature | halloween & monsters big gulp supreme peanutbuttaz | personal site dragodiluna linwood | personal site patho grove | personal site

getting started: neocities/html guide

sound interesting? here are some guides to help you get started, especially if you aren't familiar with html/css sadgrl.online webmastery | a fantastic resource for getting started with html & web revival. also has a layout builder that you can use to start with in case starting from scratch is too intimidating web design in 4 minutes | good for learning coding basics w3schools | html tutorials templaterr | demo & html for basic web elements eggramen test pages | css page templates to get started with sadgrl background tiles | bg tiles rivendell background tiles | more free bg tiles

fun stuff to add to your site

want your site to be cool? here's some fun stuff that i've found blinkies-cafe | fantastic blinkie maker! (run by @transbro & @graphics-cafe) gificities | internet archive of 90s/00s web gifs internet bumper stickers | web bumper stickers momg | gif gallery 99 gif shop | 3d gifs 123 guestbook | add a guestbook for people to leave messages cbox | add a live chat box moon phases | track the phases of the moon gifypet | a little clickable page pet adopt a shroom | mushroom page pet tamaNOTchi | virtual pet crossword puzzle | daily crossword imood | track your mood neko | cute cat that chases your mouse pollcode | custom poll maker website hit counter | track how many visitors you have

web revival manifestos & communities

also, there's actually a pretty cool community of people out there who want to bring joy back to the web! melonland project | web project/community celebrating individual & joyful online experiences. Also has an online forum melonland intro to web revival | what is web revival? melonking manifesto | status cafe | share your current status nightfall city | online community onio.cafe | leave a message and enjoy the ambiance sadgrl internet manifesto | yesterweb internet manifesto | sadly defunct, still a great resource reclaiming online social spaces | great manifesto on cultivating your online experience

in conclusion

i want everyone to make a neocities site because it's fun af and i love seeing everyone's weird personal sites that they made outside of the control of capitalism :) say hi to me on neocities