#christmas adverts

[nando161mando]

Reddit ads about not being able to afford to take care of your sick child

[reniadeb]

🌲@reniadeb🌲

[rosewind2007]

Content warning for extreme capitalism and AI generated video:

I’ve just seen that this year’s Coca-Cola Christmas advert is generated using AI:

“None of the people featured in the new ad are real actors, they were all generated using AI”

Hahahaha! My head canon that the company is the Coca-Cola company is looking more and more sound 😉

[cloudvisualspew07x]

[gordontheengineswifenirmal]

Not a bad advert, nor offensive by any means. It just gave me an idea, that’s all! Hehehehe

[the-mandolorian]

I had no idea about the origin story of Rudolph the Red-Nose Reindeer! If you aren't familiar with it either, read below:

As the holiday season of 1938 came to Chicago, Bob May wasn’t feeling much comfort or joy. A 34-year-old ad writer for Montgomery Ward, May was exhausted and nearly broke. His wife, Evelyn, was bedridden, on the losing end of a two-year battle with cancer. This left Bob to look after their four-year old-daughter, Barbara.

One night, Barbara asked her father, “Why isn’t my mommy like everybody else’s mommy?” As he struggled to answer his daughter’s question, Bob remembered the pain of his own childhood. A small, sickly boy, he was constantly picked on and called names. But he wanted to give his daughter hope, and show her that being different was nothing to be ashamed of. More than that, he wanted her to know that he loved her and would always take care of her. So he began to spin a tale about a reindeer with a bright red nose who found a special place on Santa’s team. Barbara loved the story so much that she made her father tell it every night before bedtime. As he did, it grew more elaborate. Because he couldn’t afford to buy his daughter a gift for Christmas, Bob decided to turn the story into a homemade picture book.

In early December, Bob’s wife died. Though he was heartbroken, he kept working on the book for his daughter. A few days before Christmas, he reluctantly attended a company party at Montgomery Ward. His co-workers encouraged him to share the story he’d written. After he read it, there was a standing ovation. Everyone wanted copies of their own. Montgomery Ward bought the rights to the book from their debt-ridden employee. Over the next six years, at Christmas, they gave away six million copies of Rudolph the Red Nosed Reindeer to shoppers. Every major publishing house in the country was making offers to obtain the book. In an incredible display of good will, the head of the department store returned all rights to Bob May. Four years later, Rudolph had made him into a millionaire.

Now remarried with a growing family, May felt blessed by his good fortune. But there was more to come. His brother-in-law, a successful songwriter named Johnny Marks, set the uplifting story to music. The song was pitched to artists from Bing Crosby on down. They all passed. Finally, Marks approached Gene Autry. The cowboy star had scored a holiday hit with “Here Comes Santa Claus” a few years before. Like the others, Autry wasn’t impressed with the song about the misfit reindeer. Marks begged him to give it a second listen. Autry played it for his wife, Ina. She was so touched by the line “They wouldn’t let poor Rudolph play in any reindeer games” that she insisted her husband record the tune.

Within a few years, it had become the second best-selling Christmas song ever, right behind “White Christmas.” Since then, Rudolph has come to life in TV specials, cartoons, movies, toys, games, coloring books, greeting cards and even a Ringling Bros. circus act. The little red-nosed reindeer dreamed up by Bob May and immortalized in song by Johnny Marks has come to symbolize Christmas as much as Santa Claus, evergreen trees and presents. As the last line of the song says, “He’ll go down in history.”

[blogryanangryboy]

Christmas commissions!!! this is where i am gonna show what i can. the examples are in the post!!! all there is to do is to read the rules from the 2024 commissions https://ko-fi.com/c/436134db0c

[uk-christmas-archives]

Irn Bru Christmas advert 2006

Now this is a classic. A hilarious and loving tribute to the iconic Christmas animated film. This advert debuted in 2006 but has aired every year in Scotland ever since!

[dragon-ashes1485]

It's that time of year again when I am convinced British culture is having favourite Christmas adverts for specific shops.

Like the 2020 Tesco one about covid? Iconic.

My personal favourites are the John Lewis 2014 Monty the Penguin, the John Lewis 2015 Man on the Moon and the 2014 Sainsbury's Christmas Truce adverts (p.s happy remembrance day)

And then each year I compare how good the new ones are to my favourites like, "Yeah that Monster under the bed was wholesome but it didn't have Monty, did it?"

[jackbatchelor3]

The first of many.

🎄📺

[buildingrecognitionandtrust]

Empowering Startups through Strategic Branding

Branding Strategies for Startup Companies: Building a Strong Foundation for Success

Starting a new business can be both exciting and challenging. As a startup, you need to quickly establish yourself in the market and differentiate your brand from competitors. The key to achieving this success lies in creating a strong, authentic, and memorable brand. Branding is more than just a logo or catchy slogan—it is about building a unique identity, fostering customer loyalty, and creating an emotional connection with your audience.

Here are essential branding strategies that can help your startup stand out and pave the way for growth:

Define Your Brand Purpose and Values

Every great brand has a purpose—a reason for existing beyond selling products or services. It’s important for your startup to define its mission and core values. This not only sets you apart but also helps establish a deeper connection with your audience.

Why it matters: Customers are increasingly looking for brands that stand for something meaningful. A clear purpose gives your business direction and purpose, guiding your decisions and helping to attract like-minded customers.

How to implement:

Identify the problem your product or service solves.

Define the impact you want to have on your customers and the world.

Ensure your values are reflected in all aspects of your business, from operations to marketing.

 Develop a Strong Brand Identity

 A solid brand identity is crucial for recognition. This includes your logo, colors, typography, and overall design. Your brand identity should reflect your startup’s mission and resonate with your target market.

Why it matters: Your visual identity is the first thing potential customers see, and it should convey your values, message, and professionalism in a simple, engaging way.

How to implement:

Work with a designer to create a memorable logo that aligns with your brand values.

Choose a color palette that reflects your brand’s tone and appeals to your audience.

Maintain consistency across all channels to ensure recognition and build trust.

 Craft a Unique Brand Voice

 The tone and personality of your brand should shine through in every communication—whether it’s on your website, social media, or customer service interactions. Your brand voice is an expression of your company’s character and is essential for connecting with your audience.

Why it matters: A consistent and authentic voice builds familiarity and trust. It makes your brand feel more human, which helps customers relate to it on a deeper level.

How to implement:

Determine the tone that aligns with your brand: Is it formal, playful, authoritative, or friendly?

 Apply this voice consistently across all touchpoints, including your website, blog, emails, and social media posts.

 Tailor your message to reflect the personality of your audience while staying true to your brand values.

 Understand Your Target Audience

 You cannot effectively brand your startup without understanding your audience. Knowing their needs, pain points, and behaviors will help you tailor your messaging, design, and marketing strategies to meet their expectations.

Why it matters: Knowing your audience ensures that your branding resonates with the people you want to reach. It helps you create a message that speaks directly to their needs, building trust and loyalty.

How to implement:

Conduct research to understand your audience’s demographics, preferences, and challenges.

Use surveys, interviews, or social media insights to gather valuable customer data.

Develop customer personas to guide your branding and marketing decisions.

 Create a Consistent Brand Experience

 Consistency is key when it comes to branding. A consistent brand experience across all touchpoints—from your website to your social media profiles—helps build recognition and trust with your customers.

Why it matters: Consistency leads to stronger brand recall and ensures that customers know what to expect from your brand at every interaction.

How to implement:

Develop brand guidelines that detail your logo usage, color scheme, typography, and tone of voice.

Ensure that every piece of content, whether digital or physical, reflects your brand identity.

Train your team to use these guidelines, ensuring consistency across all customer touchpoints.

 Leverage Social Media for Brand Awareness

 Social media is one of the most powerful tools to increase brand awareness and engage with your target audience. Startups, in particular, can benefit from the viral nature of social media, allowing you to quickly expand your reach and build a community around your brand.

Why it matters: Social media gives you direct access to your audience, allowing for real-time interaction and engagement. It’s an ideal platform to share your brand’s story and create emotional connections with customers.

How to implement:

Choose social platforms that align with your audience (e.g., Instagram for visual content, LinkedIn for B2B engagement).

Post regularly with content that reflects your brand's voice, including behind-the-scenes looks, product updates, and customer testimonials.

Engage with your followers by responding to comments, sharing user-generated content, and running interactive campaigns.

 Tell Your Brand Story

 A compelling brand story connects on an emotional level with customers. Whether it’s the journey of how your startup was founded or the values that drive your team, your story can help humanize your brand and differentiate it from others.

Why it matters: People connect with stories, not just products. A well-crafted brand story can build loyalty, create word-of-mouth referrals, and turn customers into advocates.

How to implement:

Develop your brand’s origin story: Why did you start this business, and what challenges did you overcome?

Share your story across your website, social media, and marketing materials.

Make sure the story is authentic and resonates with your target audience’s values and aspirations.

 Focus on Customer Experience

 Customer experience (CX) plays a huge role in how your brand is perceived. Providing exceptional customer service and ensuring a smooth, personalized experience will help you build lasting relationships with your audience.

Why it matters: A positive customer experience encourages repeat business and word-of-mouth recommendations. Happy customers are more likely to return and advocate for your brand.

How to implement:

Make sure your customer service is responsive, friendly, and helpful.

Personalize interactions when possible, using customer data to enhance their experience.

Continuously ask for feedback and use it to improve the customer experience and your products.

 Leverage Content Marketing to Build Authority

 Content marketing is a powerful strategy for establishing your startup as an expert in your industry. By providing valuable, educational content, you can build trust, attract new customers, and enhance your brand’s credibility.

Why it matters: Content marketing not only educates and informs your audience but also improves your SEO, increasing organic traffic to your website.

How to implement:

Create high-quality blog posts, articles, videos, and infographics that offer valuable insights to your audience.

Focus on topics that address your customers’ pain points and position your brand as a trusted resource.

Share your content across social media and email newsletters to drive engagement.

 Monitor and Adapt Your Branding Strategy

 Branding is not a one-time activity. As your startup grows, the market changes, and customer needs evolve. Regularly evaluating your brand’s performance ensures that you stay relevant and continue to meet your audience’s expectations.

Why it matters: A flexible and adaptable brand strategy allows you to remain competitive and make data-driven decisions that improve your brand’s effectiveness.

How to implement:

Track brand metrics like awareness, engagement, and customer sentiment.

Use customer feedback, reviews, and analytics to assess the effectiveness of your branding efforts.

Be open to adjusting your branding strategy as necessary to stay aligned with your business goals and customer needs.

 Building a strong brand for your startup requires thoughtful planning, consistency, and a deep understanding of your audience. By defining your purpose, developing a unique identity, and creating meaningful experiences for your customers, you can establish a brand that stands out and fosters long-term success. Implement these strategies to lay a solid foundation for your startup’s brand, and watch your business grow and thrive in a competitive marketplace.

[abhilash-seo]

Craft Festive Christmas Gift Ads - Tips from AdSpyder

Create festive Christmas gift ads for 2024 with AdSpyder! Use eye-catching visuals, emotional appeal, and seasonal offers to captivate customers and boost sales. Discover creative strategies to make your ads stand out during the holiday season. Check out the full blog for expert tips and elevate your Christmas advertising game!

[cloudvisualspew07x]

[compellingselling]

World’s Best Holiday Ads – honorable mentions and losers

New episodes from proven winners

Three UK grocers who struck gold in the past have wisely stuck with their winning formula in subsequent years. 

Morrison’s had a winner with last year’s singing oven mitts, so they’ve come back for another year.

Aldi’s Kevin the Carrot made his debut in 2016. Somebody who has waaaay too much time on his hands describes each of Kevin’s commercials over the years. This year's episode in the Kevin the Carrot saga spoofs Mission:Impossible.

M&S brought back a fairy ornament voiced by Dawn French who meets up with… Dawn French. (LinkedIn posts by fawning British ad creatives say she’s a national treasure.) This is their fourth year with the fairy character. 

These are all smart moves, according to System1 research. All of these ads scored over 5 in their testing, which places them in the top 10% of all ads. Consistency pays off.

But if you’ve got a real winner, you don’t even need to come up with a new installment each year. System1 tested this ad from Hershey that’s been running yearly since 1989. It scores over 5, too. 

Critter Clutter

A little creature plus a 6- to 9-year-old kid. Seems like a good formula for holiday magic. You might even sell some plush dolls. John Lewis did it with Monty the Penguin. Well, and Mox the Monster, Edgar the Dragon and Buster the Boxer. The following ads try for the same magic, but all fall short for me and just get lost in the clutter. 

Myers, an Australian retail store, tries to visualize holiday Humbug. Naturally, only a little girl understands him. 

I want to like this one from Lollipop. The 60’s TV special animation is fun. It’s cool that they put the Yeti characters on their cans for the holidays. But this tries to cram too much into 30 seconds. And the not-so-subtle anti-racism fable is well-traveled territory. 

This Asda gnome spot is probably really popular, but it still doesn’t feel that fresh or noteworthy. The use of the A-Team theme is funny. But the whole conceit that a supernatural intervention to Save Christmas means decorating only one location of a discount store is too big a leap for me.

Some other ads contributing to the crowd of critters:

TK Maxx (Why is is TK and not TJ? Don’t know.) 

Argos

Very

Moonpig

It’s like a holiday movie but not

Even at close to two minutes, Sainsbury’s BFG seems rushed. It’s trying to cram a film’s worth of plot points into a very small package. How in the world do they put a :30 on TV? And the music is waaaaay over the top for me. 

This mini-film from Disney and Taika Waititi follows the Monty the Penguin template. It’s well-executed, but I have some fundamental questions. Why did the octopus latch onto the boy and leave his octopus home? Why did he abandon the boy and leave with Santa? Why the boy is cool with that? Why was Disney okay paying for this when there’s barely any Disney in it?  “Every journey starts with a dream” isn’t that great a line and fails to stick the landing. Feels a bit generic. By the way, this all looks really expensive. 

Bah, Humbug!

You’re telling me that this dad NEVER heard his daughter’s voice or singing until Apple came out with AirPods with a hearing aid setting? What about actual hearing aids?!

This Amazon ad is beautifully filmed and performed, but there are too many knowing glances among his coworkers and the tux jacket wasn’t at all pivotal in getting him up onstage. And now what’s he supposed to do with a tux jacket with no matching pants, shirt or tie? 

Can you mix Holiday magic and high fashion?

Not so far.

Boots 

Freemans

Chanel

Christmas isn’t all joy, you know

We know. But do you really want to go there? Oh. You do. Bad call.

Debenhams

Tesco

There you have it. Merry Christmas.

[boredblackgirlprints]

Only one week until the Christmas bookmarks drop 🎄🏷️