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CGI Product Animation Marketing
Introduction: CGI in Brand Advertising and Marketing
Computer-Generated Imagery (CGI) has revolutionized the way we visualize and communicate ideas across various industries, from film and advertising to architecture and product design.
In this article, we will explore the What is Computer-Generated Imagery, its applications in brand advertising and marketing, the steps of creating CGI content, and What CGI software used in the industry. Whether you're a looking CGI product marketing, customized 3D CGI for brand promotion or simply curious about this fascinating field, this guide will provide valuable insights into the world of CGI.
What is CGI in Brand Advertising and Marketing?
CGI, or Computer-Generated Imagery, in brand advertising and marketing refers to the use of advanced digital technology to create visually compelling content. It enables brands to craft hyper-realistic images, animations, or videos that showcase products or tell stories in ways that traditional photography or filming cannot achieve.
From creating lifelike 3D product models to designing immersive brand experiences, CGI allows for limitless creativity while being cost-effective and scalable. It enhances audience engagement by delivering eye-catching visuals that resonate with consumers across various platforms, including social media, websites, and television.
What is CGI Animation Studio?
A CGI Studio is like Chasing Illusions Studio a creative hub specializing in the production of high-quality computer-generated imagery for various industries, including advertising, entertainment, architecture, and education. We use advanced 3D modeling, animation, and rendering techniques to create lifelike visuals, from product animations and character designs to immersive environments and special effects.
We (Chasing Illusions Studio) CGI studio cater to diverse needs, offering services like 3D walkthroughs, industrial animations, and marketing visuals, helping businesses bring their concepts to life with stunning accuracy and creativity.
How to Create CGI Animation?
Concept Development: Define the project’s goals, storyboard the visual idea, and outline the design and animation requirements.
Modeling: Create 3D models of objects, characters, or environments using software like Blender, Maya, or 3ds Max.
Texturing: Apply colors, patterns, and materials to the 3D models to make them appear realistic.
Rigging and Animation: If the CGI involves motion, rig the models with a skeleton structure and animate their movements.
Lighting and Rendering: Set up lighting to enhance realism and render the scene to generate high-quality images or animations.
Post-Production: Edit and refine the rendered visuals, adding effects like color grading, compositing, or sound design.
Final Output: Export the CGI in the required format (e.g., images, video, or interactive media) for use in marketing, advertising, or other platforms.
What are CGI Animation Examples?
Let's take a look at various examples where CGI used in to promote the content and make it to the next level!
Movies:
Pixar Films: Toy Story, Finding Nemo, Up, WALL-E, Inside Out
DreamWorks Animation: Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon
Blue Sky Studios: Ice Age, Rio, The Peanuts Movie
Disney Animation: Frozen, Moana, Zootopia
Television Series:
The Simpsons (early seasons with limited CGI)
South Park
Rick and Morty
Family Guy
Video Games:
Grand Theft Auto series
The Witcher series
God of War
Horizon Zero Dawn
Advertising:
Many car commercials
Product demonstrations
Animated brand mascots
Special Effects:
Jurassic Park: Dinosaurs
The Lord of the Rings: Gollum, creatures, landscapes
Avatar: Pandora's world and creatures
Which is best CGI Animation Studio in India?
Chasing Illusions Studio is the best CGI Animation Studio in India. We specialize in creating high-quality visuals for industries like product advertising, real estate, personal care beauty products, and education. Offering services such as 3D walkthroughs, industrial animations, character animation, and product demos, we are recognized for its innovative approach, attention to detail, and ability to deliver engaging visuals that resonate with audiences.
What are various industries CGI used in?
Here are some key areas where CGI is making a significant impact:
Film and Television:
Special effects: From fantastical creatures and futuristic landscapes to realistic explosions and weather phenomena, CGI is integral to modern filmmaking.
Character animation: Bringing fictional and animated characters to life with realistic movements and expressions.
Video Games:
Character creation and animation: Developing realistic and engaging game characters.
Environment design: Creating immersive and detailed game worlds.
Special effects: Integrating dynamic visual effects like fire, water, and explosions.
Advertising and Marketing:
Product visualization: Creating stunning visuals of products from every angle.
Brand storytelling: Developing engaging animations and commercials to convey brand messages.
Virtual product demonstrations: Allowing customers to interact with products virtually.
Architecture and Design:
Architectural visualizations: Creating realistic renderings of buildings and interiors.
Virtual tours: Providing immersive experiences of properties and spaces.
Urban planning: Simulating urban environments and traffic flow.
Education and Training:
Medical simulations: Training surgeons on complex procedures.
Scientific visualizations: Illustrating complex scientific concepts.
Interactive learning experiences: Creating engaging and interactive educational content.
Automotive Industry:
Vehicle design and prototyping: Creating virtual prototypes of vehicles before physical production.
Crash simulations: Testing vehicle safety and performance in virtual environments.
Aerospace Industry:
Aircraft design and testing: Simulating flight conditions and aerodynamic performance.
Space exploration: Visualizing space missions and celestial bodies.
Healthcare:
Surgical planning and simulation: Assisting surgeons in planning complex procedures.
Medical imaging: Creating 3D models of anatomical structures.
Which is CGI Animation Software is used for CGI Product Marketing?
Several CGI animation software tools are widely used for product marketing due to their versatility and ability to create photorealistic visuals. Popular options include:
Autodesk Maya: Known for its advanced animation, modeling, and rendering capabilities, Maya is a top choice for creating lifelike product animations.
Blender: A free, open-source tool offering robust features for 3D modeling, texturing, and rendering, making it ideal for cost-effective marketing campaigns.
Cinema 4D: Renowned for its user-friendly interface and excellent rendering quality, it’s widely used for motion graphics and product demos.
3ds Max: Perfect for creating detailed 3D models and animations, especially in architectural and product marketing.
KeyShot: Specializes in product visualization, offering fast rendering and realistic materials for marketing assets.
Adobe After Effects (with plugins): Useful for integrating CGI animations into live-action footage and adding motion graphics.
What is role of Chasing Illusions Studio in CGI Animation?
Chasing Illusions Studio plays a pivotal role in the CGI animation industry by delivering high-quality, visually stunning solutions tailored to diverse business needs. We specialize in creating 3D product animations, 3D walkthroughs, industrial animations, 3D character designs, and more, helping brands convey their stories effectively.
With cutting-edge technology and a creative approach, we transform concepts into immersive visual experiences that captivate audiences. Their expertise ensures businesses stand out in competitive markets through innovative and impactful CGI content.
Conclusion: CGI Product Marketing
Chasing Illusions Studio stands at the forefront of the CGI animation industry, offering innovative and customized solutions that cater to a wide range of business needs. With a commitment to excellence and creativity, we transform ideas into captivating visual experiences that resonate with audiences.
From 3D product animations and immersive walkthroughs to engaging character designs, we combine cutting-edge technology with artistic flair to deliver high-quality CGI content. Whether you're looking to enhance your marketing strategy or bring a unique vision to life, we are your partner in achieving stunning results that make a lasting impact.
CONTACT US:
Bring your ideas to life with stunning, photorealistic CGI animations that captivate and inspire—partner with us for limitless creative possibilities!
Visit: CGI Product Marketing Studio
#chasingillusionsstudio#animation#3d animated film#3d animation#cgi#reelsvideo#reelsviral#video#reels#instagram reels#cgi animation#short film#cgi studio#cgi animation studio#cgi animation studio in india
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furious that there is ONE hand-drawn frame of wolfwood, and it’s the best his character design looks in the entire show, and it’s right after meryl hit him with a truck
#trigun#mumbling#but also if there was gonna be one representative image of the guy this isn’t a bad choice all things considered#get stampeded. idiot#i’m mostly just mad that he never looks like that again????#it’s like only shot in the show where he has something resembling his actual nose???#honestly the way studio orange combines 2d and 3d animation is pretty clever a lot of the time#but unfortunately it does tend to just really drive home how much better 2d is for Character#there’s a reason everyones faces aren’t quiiiite as cgi as the rest of them
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Trigun Stampede and its crazy camera work.
#trigun stampede#vash the stampede#i have no idea about animation#but this looks like fcking crazy work#i dont know in whose twitter i read it#but someone from studio orange's team#said something about having a lot of meetings to decide about camera angles#well ill tell you orange#the result was UIADASJKDJLASKDMSALD#*incoherent screeching*#studio orange#tristamp#the uninterrupted shots the cgi allowed them to do#left me with my mouth hanging open#my gifs: itachanta
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httyd 3, while very well made overall, had an amatonormative shitshow of a script and did not manage to do the book ending justice. "There were dragons when I was a boy" lost all its tragedy because 1. there was a reunion. 2. the film made it seem as if it was ok because both found romantic love.
The wild robot, on the other hand, did the every bittersweet-permanent-parting and visually stunning thing I wanted and it did it RIGHT
The best animated film of the 2020s so far
#the wild robot#idk if this makes sense but it put the art back in animation#studios quitting 2D to pursue photorealistic 3D was a big loss#using 3D to make everything look artistic and stylized in a different way than 2D but still beautiful is a win#no i dont want 3D used for cgi that is only meant to be realistic. wheres the drama? the aesthetic? its stored in the wild robot#also in spiderverse
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A gifset of the Carnotaurus from Disney's Dinosaur (2000)
One of the main reasons why I still enjoy this film. Also the Dinosaur ride at Disney's Animal Kingdom is a lot of fun!
#walt disney animation studios#disney#disney dinosaur#dinosaur 2000#carnotaurus#pachyrhinosaurus#dinosaurs#cretaceous period#gifset#cgi#disney animal kingdom#disney world
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SAND LAND Episode 1: The Legendary Spring
There's really no two ways about it, Sunrise (+ Anima & Kamikaze Douga) absolutely nailed Akira Toriyama's world with this first episode. Equally impressive though is their insane 3D work.
I'm a big fan of Sand Land so I don't have much to add from a narrative perspective, but the CGI work on this series is actually incredible. Of course, this is an episodic version of the movie, so it's going to have quality that knocks your socks off, but this is the sort of work that gives Orange a run for its money.
Between this trio, Toei, and Orange, the future of CGI anime has never looked brighter. It's incredible work, impressive awareness, and peerless talent on display.
Because of that though, it just highlights the hack work that the rest of the industry has been doing. These studios have a near perfect understanding of what you can and can't do with 3D anime, and they have the experience and ability to deliver on what they *can* do. It's a massive difference to CGI being used to cut corners or cost on the majority of series, and it absolutely shows.
Hopefully studios learn from this incredible work and begin to pivot, but until then I'll be happily enjoying the seven episodes of Sand Land that are out currently (and periodically sharing my thoughts on them).
#akira toriyama#toriyama sensei#toriyama akira#sand land#sand land anime#studio sunrise#cgi animation#3d anime#anime and manga#anime#anime reccs#anime recommendation#anime review
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Me to Chip and Dale’s animation after watching Once Upon A Studio mixed 2D and 3D animation flawlessly
#once upon a studio#disney#chip and dale#chip and dale rescue rangers#animation#man that movie was not good#that cel shaded CGI was not good
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Treasure Planet Deleted Scene
Scene: Original Prologue
#disney treasure planet#treasure planet#walt disney productions#walt disney studios#walt disney pictures#walt disney animation studios#walt disney#disney animation studios#disney studios#disney animation#animation#english#deleted scene#3d#cgi animation#cgi#storyboard#storyboards#animatic#2d#early 2000s#2000s#2002#2003#disney#movie#movies
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Hmm...
#mermaid#ariel#chelsea#nerissa#marina#madison#disney#dreamworks#universal studios#splash 1984#van gool#rankin bass#the daydreamer 1966#puppet#tubetop mermaid#cgi#stop motion#book#cartoon#animation#ripoff#seeing double#blonde mermaid#orange tail#trident#dinglehopper#anime#the little mermaid (1975)#lena#japanese
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The fact that people think the IDW comics were responsible for Tarantulas' unhinged nature and not the original cartoon intended for kids just proves to me that all y'all need to go watch Beast Wars right now.
I'm dead serious. It's available in 4k on Youtube. If you can stand to watch the original Toy Story, you can stomach the visuals in Beast Wars. You're missing out on some of the best written characters in the entirety of Transformers just because it was the second ever fully CGI tv show and the visuals aren't up to your 2023 standards.
#beast wars#tarantulas#maccadam#btw the first ever fully CGI tv show was made by the same studio#this was the first ever studio doing fully CGI tv shows#if you care about 3D animation you gotta respect the pioneers#Beast Wars walked so TFP and Earthspark could run#i cannot stress to you how worth it watching Beast Wars is
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Trigun Stampede Opening
"Tombi" by Kvi Baba
#Trigun#Trigun Stampede#Yasuhiro Nightow#Studio Orange#Vash the Stampede#Anime Opening#Anime OP#I've never been a huge fan of CGI anime#but this isn’t too bad
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I liked your thoughts on diversity issues in the LA TLM. Would be happy to read your analysis of the whole movie.
Thank you for enjoying my thoughts! I think people are really blinded by the casting of Halle to realize that a film set in the Caribbean (TLM 2023) should not look like this:
It's also worthy of noting that the only two people of color in this picture aside from Halle are only featured via their voice- Halle's father, uncle, and love interest are all white- even Ariel's "alter ego" (ie the one who stole her voice and is using it, so should conceivably look enough like her to believably be the original owner of the stolen voice) is also a white British woman...such a missed opportunity. Especially since Disney doesn't have a black Prince (Naveen is South Asian).
Honestly, that specific fandom is probably the worst to interact with if you aren't blindly praising the movie. I think it was a mistake just like every other live-action Disney movie, which are always inferior versions of their original counterparts. I could get more granular but, again, I really don't feel like being countered on why this movie is the best ever and every choice was genius when I have a difference of opinion. I think the added lore was confusing and convoluted and never paid off, the design of the costumes and the worldbuilding was ugly tbh, I think they put WAY too many expectations on Halle and the character of Ariel to the point where it obliterated the very human and vulnerable components of her, they went against all of Howard's original notes of effect vs going broad, and Rob Marshall showed who he was multiple times by saying how he felt the original had a shallow love story that he never connected with, Eric was two dimensional character in the original, and just all the other negative things he said about Ron and John's great work while simultaneously ripping them off (Jodi's said multiple times that Ron kept mentioning to her during the screening that they used a ton of his lines from his original story treatment).
I think the performances were wooden, to put it mildly. And, honestly while a lot of this boils down to bad acting and lack of chemistry (Javier might give the worst performance I've ever seen in a film), it also isn't fair to have actors navigate a heavily CGI'd world compared to the medium of animation that has like four performances for a single character (between the many supervising and sequence animators a single character might have, their voice, the dialogue director, etc). In the original, you can see how Triton and Ariel keep interrupting one another in a masterclass of expressive animation and dimensional voice acting, they're almost one top of each other, and the heave Ariel musters as all the emotions build in her chest. We can feel how frustrated she feels at her inability to be heard and how she's fighting to keep her emotions from getting the best of her. Halle and Javier have a different dynamic, where they never really get that heated or emotionally charged and they're barely interrupting one another; they're super still, and the calm way with which she stares at him before swimming off...I'm sorry, this just isn't it for me lol the film isn't as bad as Lily's Cinderella but nothing ever will be lol
youtube
#ask#anonymous#daily reminder to PLEASE bring back 2d animation#these live action travesties are cheaper yes but at what cost#plus they're only making money off of the backs of the original#nearly all the lines in the intro to ariel sequences are from the animated film and the fanbase is all from the original movie#like i get it's way cheaper to just stick actors in a green room and cgi everything while making them parrot lines from a 30 year old#screenplay but i'm sorry nothing will ever surpass the original artistry#and it's so funny that tlm is a film that shows that probably the most given that it's the one that displayed the importance of going back#to the studio's roots of a 2d
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Moana2 No es tan mala como la pintan, solo que #Disney ha tenido películas mejores. Ya en cines.
xarliclub #movie #movies #cine #cinema #film #films #peli #pelis #pelicula #peliculas #tv #cinemastodon #filmsky 🎬 #animacion #animation #Maui #Moana
#xarliclub#movie#movies#cine#cinema#film#films#peli#pelis#pelicula#peliculas#animation#animacion#animated#cgi#disney#disney animation#walt disney studios#walt disney animation studios#blog#moana#moana 2#maui#moana x maui#disney moana#moaui
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The fact there's going to be a BATIM Movie at some point, is SO wild to me. Like- what do you mean, Bendy ink machine will be on the big screen???
#Cade.Txts#I rly RLY RLY want it to be something like roger rabbit deal......Please it wuld be so cool....#or like. It starts irl n then when it gets into the 'studio' it shifts to animation of some kind.#Please i'll cry if they make a cgi abomination bendy. like i'm fine w cgi if it'll look GOOD- bUT its almost always ugly.#Sobs...r we gonna see my boy wally....
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Trigun Stampede (2023) - Episode 5
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Hot take but instead of CGI, anime should go back to more retro style animation, like we should totally bring back bold, dynamic animation and imitation cel-shading and bold outlines and rich details and unique designs because that’s what the modern anime scene needs more of and I just know that retro style animation would look absolutely amazing with modern technology
#my brainpoops#truth be told I’m having a little too much fun using retro style flourishes in my art lately and it’s making me think things#well I suppose a big part to play in the rise of cgi and the decline in 2D animation has to do with overproduction being a big problem#especially with the whole thing with seasonal anime and increasing demand for content#anime has become more of a product than anything and because of that shift in attitudes from the audience and major studios in accordance#the focus has shifted from crafting a work with effort and passion#to creating a product to be consumed#and that consumption and the desire to consume puts more strain on studios to keep up and continue making anime#you only have to look at not only the decline in overall visual quality in a lot of modern anime nowadays#as well as animators actively coming out and voicing their struggles#to see that#as well as the matter of homogeny and overall same-ness#with more deeper and more unique stories either becoming sleeper hits or being swept under the rug in favour of more mainstream fare#look it’s just my personal feelings/opinions#let’s just say it was the golden age of anime for a reason#and I don’t think we’ll ever hit that peak again#okay rant over#but I guess the same could be said for a lot of modern media too#90s anime
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