#business analytics in Germany

[admitx]

The Benefits of Studying Business Analytics in Germany

Studying Business Analytics in Germany, particularly pursuing a Master of Science (MS) degree in Business Analytics, offers numerous compelling benefits for aspiring professionals in the field. Germany has emerged as a hub for best education and innovation, making it an attractive destination for those seeking expertise in data-driven business strategies.

One key advantage is the quality of education provided by German universities. Institutions like the University of Mannheim, HHL Leipzig Graduate School of Management, and others offer specialised MS programmes in Business Analytics that are designed to equip students with advanced analytical skills and practical knowledge.

Another benefit is the opportunity for hands-on experience and networking. Germany's strong industrial base provides ample internship and job opportunities with leading multinational corporations and technology firms, fostering valuable industry connections.

Furthermore, studying Business Analytics in Germany exposes students to a multicultural environment, enriching their global perspective and intercultural communication skills. Cities like Berlin, Munich, and Frankfurt offer vibrant lifestyles and diverse cultural experiences outside of academia.

Finally, graduates with an MS in Business Analytics from Germany are well-positioned for lucrative career prospects in data science, consulting, finance, healthcare, and other sectors that rely heavily on data-driven decision-making.

In summary, pursuing a Master's in Business Analytics in Germany is a strategic investment for those seeking to advance their careers in the dynamic field of data analytics.

[scotianostra]

15th February 1817 saw the birth in Glasgow of Robert Angus Smith.

You may not have heard of him, or maybe you read about him in my previous post? Anyway we have all heard of acid rain, defined by National Geographic magazine thus: “Acid rain describes any form of precipitation that contains high levels of nitric and sulfuric acids. It can also occur in the form of snow, fog, and tiny bits of dry material that settle to Earth.”

The words “acid rain” were coined as long ago as 1859 by Angus Smith, who seven years earlier had made the discovery that northern cities across Britain were suffering from rainfall that contained heavy pollutants that were the result of the burning of coal that was rich in sulphur. His research found that the worst-affected city was his home town of Glasgow.

Robert Angus Smith was born in Pollokshaws the seventh son and 12th child of John Smith, originally from Ayrshire, and his wife Janet, daughter of James Thomson who owned a mill at Strathaven in Lanarkshire.

His elder brother John was a big influence on Angus’s life. John eventually became a senior teacher at Perth Academy, and was himself a scientist who would research theories on colour and light. He encouraged his younger brother to read the works of Joseph Priestley, the pioneering English chemist, and Angus Smith was greatly influenced by Priestley’s writings.

He attended Glasgow University from the age of 13, apparently to prepare for a career in the Church of Scotland ministry, but he left without graduating and then became a tutor to families, first in Scotland and then in England. In 1839 he accompanied the Bridgeman family to Germany where he remained to study under the Professor Justus Liebeg, gaining his PhD in 1841.

On returning to England he took a post at Manchester Royal Institution as assistant to Lyon Playfair, an Indian-born Scot and a scientist and politician.

Playfair passed on his own interest in the sanitation of towns and cities to Angus Smith, who left the Institution to set up in business as an analytical chemist. As concern grew about pollution, his services were in demand, and in one famous experiment he waited until a crowded room had emptied then collected the residue on windows to prove that human breath exuded not just carbon dioxide but organic matter dangerous to health.

Smith once graphically described the effects of Manchester’s polluted atmosphere, in a letter to the Manchester Guardian published on November 2, 1844.

He wrote: “Coming in from the country last week on a beautiful morning, when the air was unusually clear and fresh, I was surprised to find Manchester was enjoying the atmosphere of a dark December day… Those who would defend such evils, who would remain careless as long as any probable cause is unremoved, must surely be devoid not only of mercy, but of clear perception and of good taste. The gloominess of uncleanness is everywhere around us.”

In 1851 he began the research that would make him the “father of acid rain” as he is often known. Smith proved that sulphur compounds in the air of towns and cities were the result of burning coal and coke transported in air and rainwater, and even as the industrial revolution was bringing more and more factories into being, Smith was arguing that manufacturers should be held responsible for their pollution.

He investigated poor housing and water quality, and published numerous papers that formed the basis of the developing science of environmental chemistry. One report on the problems of pollution for the Royal Mines Commission was particularly devastating in its scientific indictment of the polluters.

Smith was called as an expert witness in a court case over factory and mine pollution and his testimony was convincing. Consequently when the British Government decided to legislate – in the Alkali Act of 1863 – to try and cut pollution from mining and manufacturing, there was really only one man to turn to as the first chief of the alkali inspectorate and thus Smith spent much of the next two decades transforming attitudes to pollution.

In 1872 Smith published his Air and Rain, the beginnings of a Chemical Climatology, in which he collected the result of his experiments. It proved how ground-breaking his work had been.

With honorary degrees from both Glasgow and Edinburgh University, Angus Smith was honoured in his own lifetime. His health declined badly in his later years and he died at at Colwyn Bay, North Wales, on May 12, 1884, being buried in the churchyard of St Paul’s, Kersal, Manchester.

He was paid a most generous tribute in the first edition of Nature magazine following his death: “For upwards of 40 years he laboured unceasingly to show how chemistry might minister to the material comfort and physical well-being of men — not in the manufacture of new compounds useful in the arts, or in the establishment of new industries – but in raising the general standard of the health of communities by checking or counteracting the evils which have followed in the train of that enormous development of the manufacturing arts which is the boast of this century.

“In his true vocation, as the chemist of sanitary science, Smith worked alone, and we have yet to find the man on whom his mantle has fallen."

[greenbirdtrash]

Aaaand that's gonna be enough for me to assume he learned multiple languages (maybe only the bare minimum like formal greetings, questions and stuff, but still..it ain't that easy, i know what i'm saying) in his fame era to communicate with his business partners from different countries (France, Japan, Spain and Germany...i can't imagine how HUGE his empire was if they had that kind of partnerships with the biggest players out there) or maaaybe he learned 5-10 sentences just to look cool in people's eyes with everyone looking at him and saying something like "omg that once-ler is so smart", yk, to scratch his own ego.

The thing is, if we assume that he IS in fact somehow fluent in some of them it DOES make him pretty smart or at least very capable and analytical on top of the fact that he has a tech genius brain that allows him to invent and construct literally anything from scratch, from portable phones to huge machinery, and if he can do that, he probably can master languages as well, but how much free time did he actually had for that when he was busy with building the town and the entire infrastructure for it? It took him years to create an urban ecosystem that 100% depends on him and his business anyway, his factory is literally described as a huge beating heart of the city

Maybe he was multitasking, or maybe when the majority of things got stabilised he had some free time to learn languages in peace.

Who knows.

[nomadicrogue]

BASICS

FULL NAME: WACHIRAPHON BUATHONG

» MEANING: Wachiraphon [ วชิรพล m Thai From Thai วชิร (wachira) meaning "diamond, lightning bolt" and พล (phon) meaning "force, strength, power." ]; Buathong [ บัว (bua) meaning "lotus" and ทอง (thong) meaning "gold." ]

VERSES: Paratime.

NICKNAME(S): War.

AGE: 31-years old.

DATE OF BIRTH: 1992 September 13th, Sunday.

PLACE OF BIRTH: Bangkok, Thailand, Earth156.

OCCUPATION: Well known parallel worlds criminal by the Organization - suspected of various crimes; currently employed by the Organization to pose as the late Officer War from Earth001.

RELIGION: Non-practicing.

ORIENTATION: Bisexual; Biromantic.

GENDER: Cisgender male.

PERSONALITY

STRENGTHS: Loyal, Analytical, Hardworking, Practical, Organized.

WEAKNESSES: Stubborn, Restless, Manipulative, Deceitful, Cheater.

APPEARANCE

FACE CLAIM: Zee Pruk Panich.

HEIGHT: 6'0 ft. [182.88 cm]

WEIGHT: 154 lbs. [70 kg.]

BUILD: Lean, toned.

GAIT: Relaxed.

HAIR COLOR: Black.

EYE COLOR: Dark brown.

BIRTHMARK: 

OVERVIEW: » SCARS: Some scars. » TATTOOS: 

BACKGROUND

HOMETOWN: Bangkok, Thailand, Earth156/Earth001.

RESIDENCES: Bangkok and in various countries. Currently, in Germany.

NATIONALITY: Thai.

ETHNICITY: Asian.

FINANCIAL STATUS: Middle Class.

EDUCATION LEVEL: War Earth156 is a high school drop out. His counterpart is a university graduate in Bangkok and was trained by the Organization through their academy in space.

DEGREES: Degree in Forensics.

SPOKEN LANGUAGES: War is fluent in Thai, English, German, Japanese, and French.

RELATIONSHIPS

PARENTS: Deceased.

SIBLINGS: Yes, younger siblings.

CHILDREN: None.

PETS: None.

SIGNIFICANT RELATIONSHIPS: » War from Earth001 work closely with Hari Schütz.

HISTORY

War was born on Earth156, a rather very rough and tougher version of Earth001. He had a challenging life and struggled to survive by working various odd jobs while growing up until he got involved with one of the dangerous gangs in the area where he lived. This group terrorized various businesses and people and as they grew and became powerful, they expanded, posing threat to other parallel worlds.

The Organization began work on disbanding such criminal groups within various Earths however, due to other well-known criminals acquiring ways to travel to other Earths, it became easier to form bigger groups making the Organization's job a bit harder.

War from Earth156 became a prominent figure, almost as successful as his parallel self in Earth001, a parallel worlds officer who hunt down criminals like War Earth156.

Earth156 War was added to the most wanted list of the Organization after skipping multi-Earths and causing imbalance in the parallel worlds. At the same time, Earth001 War who was one of the officers leading a big investigation into these parallel world groups was ambushed and unfortunately killed during a mission. The incident caused a ripple effect in the parallel worlds, pushing War from Earth156 into the lap of the Organization. The Org realized that without their own version of War, the investigation and mission to bring down the parallel world criminal groups won't succeed so they made a deal with War156; in exchange for a lighter sentence, War would pose as War from Earth001 under the control of Lead Investigator Hari Schütz.

War accepted the deal deciding that for now, it's his best chance of staying out of intergalactic prison and began devising a plan to escape...

ROMANTIC HISTORY: There were lovers in the past but none at the moment.

PLATONIC RELATIONSHIPS: To be added.

THOUGHTS ON LOVE: "None."

HEALTH

PHOBIA(S): None.

HANDICAP(S): None.

MENTAL DISEASE(S): Depression, anxiety.

PHYSICAL DISEASE(S): None that he is aware of.

PREDISPOSITION(S): Alcoholism.

[pureconsultantde]

PMO-Beratung

Website: https://www.pureconsultant.de/de/beratung/project-management-office-beratung/

Address: Hohenstaufenring 57a, 50674 Köln, Germany

Pure Consultant bietet professionelle PMO-Beratungsdienstleistungen an. Unser erfahrenes Team von PMO-Beratern steht Ihnen zur Seite, um maßgeschneiderte Lösungen zu entwickeln und eine effektive PMO-Transformation in Ihrem Unternehmen zu ermöglichen. Wir bringen umfassende Expertise im Bereich PMO Consulting ein, um individuelle Strategien zu entwerfen und die Effizienz Ihres Projektmanagements zu steigern. Unsere Fokussierung liegt darauf, Ihre Organisation durch effektive Schulungen und praxisnahe Anleitung auf dem Weg zu einem effizienten PMO zu begleiten.

Provenexpert: https://www.provenexpert.com/pcg-pure-consultant-gmbh/

Xing: https://www.xing.com/pages/pcgpureconsultantgmbh

Trustpilot: https://de.trustpilot.com/review/pureconsultant.de 

Linkedin: https://www.linkedin.com/organization-guest/company/pcgpureconsultantgmbh

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[mostlysignssomeportents]

This day in history

Next Tuesday (December 5), I'm at Flyleaf Books in Chapel Hill, NC, with my new solarpunk novel The Lost Cause, which 350.org's Bill McKibben called "The first great YIMBY novel: perceptive, scientifically sound, and extraordinarily hopeful."b

#20yrago Bruce Sterling hits his stride on his blog https://web.archive.org/web/20040505163610/https://wiredblogs.tripod.com/sterling/index.blog?entry_id=154868

#20yrsago Hayes Micro: the moral is, take the money and run https://web.archive.org/web/20031205001612/https://www.ajc.com/business/content/business/1103/23hayes.html

#20yrsago Fan builds 11,000 sqft Haunted Mansion replica https://web.archive.org/web/20031203011208/https://www.ajc.com/metro/content/metro/gwinnett/1103/26haunted.html

#15yrsago Neil Gaiman explains why he opposes laws banning speech he disagrees with https://journal.neilgaiman.com/2008/12/why-defend-freedom-of-icky-speech.html

#15yrsago Why Candyland doesn’t suck https://web.archive.org/web/20081205063135/http://playthisthing.com/candy-land

#15yrsago Vietnam’s amazing phone-unlockers https://www.cnet.com/culture/unlocking-iphone-3gs-the-vietnamese-way/

#15yrsago UK to punish “publishing police info” with 10 years in jail https://www.indymedia.org.uk/en/2008/11/413023.html

#10yrsago Porno copyright trolls Prenda Law fined $261K https://arstechnica.com/tech-policy/2013/11/unhappy-thanksgiving-for-prenda-law-ordered-to-pay-261k-to-defendants/

#10yrsago Presenting political argument on Twitter, and the “prestige economy” https://www.mic.com/articles/48829/why-you-should-never-have-taken-that-prestigious-internship

#10yrsago Apps come bundled with secret Bitcoin mining programs, paper over the practice with EULAs https://www.malwarebytes.com/blog/news/2013/11/potentially-unwanted-miners-toolbar-peddlers-use-your-system-to-make-btc

#10yrsago Study shows removing DRM increased music sales https://torrentfreak.com/what-piracy-removing-drm-boosts-music-sales-by-10-percent-131130/

#10yrsago JP Morgan’s “Twitter takeover” seeks questions from Twitter, gets flooded with critiques of banksterism #AskJPM https://www.theguardian.com/world/2013/nov/30/shock-poll-reveals-gulf-britain-eu-france-germany-poland-hostile

#10yrsago UK Home Secretary Theresa May secretly charters private jet to (unsuccessfully) deport dying man to Nigeria https://www.theguardian.com/uk-news/2013/nov/30/theresa-may-hunger-striker-ifa-muaza-asylum-uk

#5yrsago To save Brexit deal, Prime Minister Theresa May dropped an assault rifle ban https://www.newstatesman.com/politics/2018/11/something-crazy-happened-parliament-last-night-and-no-one-talking-about-it

#5yrsago David Byrne’s “Eclectic Music for the Holidays” playlist http://davidbyrne.com/radio/david-byrne-presents-eclectic-for-the-holidays

#5yrsago Incredibly detailed technical guide to camgirling is a mix of advanced retail psychology and advice on performing emotional labor https://knowingless.com/2018/11/19/maximizing-your-slut-impact-an-overly-analytical-guide-to-camgirling/

#5yrsago AI scientist who quit Google over Chinese censorship plans details the hypocrisy that sent him packing https://theintercept.com/2018/12/01/google-china-censorship-human-rights/

#5yrsago St Louis cops indicted for beating up a “protester” who turned out to be an undercover cop https://www.washingtonpost.com/nation/2018/11/30/its-still-blast-beating-people-st-louis-police-indicted-assault-undercover-officer-posing-protester/

#1yrago All the books I reviewed in 2022 https://pluralistic.net/2022/12/01/bookishness/#2022-in-review

It's EFF's Power Up Your Donation Week: this week, donations to the Electronic Frontier Foundation are matched 1:1, meaning your money goes twice as far. I've worked with EFF for 22 years now and I have always been - and remain - a major donor, because I've seen firsthand how effective, responsible and brilliant this organization is. Please join me in helping EFF continue its work!

[cindylouwho-2]

RECENT ECOMMERCE NEWS, RESOURCES AND STUDIES, EARLY JULY 2023

As expected when I posted the recent Etsy and SEO news update in June, I didn't get much time during my road trip to work on the other portion. So here it is, covering ecommerce sites, social media, content marketing and lots of other things small and microbusinesses might need to know.

I've also updated my Tumblr theme to make it easier to read and more accessible overall. Please let me know what you think!

Finally, the next update will be out in a few weeks, and will contain everything together in one post again. If you don't want to wait for it, follow me on Twitter or on LinkedIn for more timely news.

SOCIAL MEDIA - All Aspects, By Site

Facebook (includes relevant general news from Meta)

You can now pay for a verified Meta account, and unlike Twitter, they actually verify your ID. 

Speaking of Twitter, Meta’s copycat app Threads took off rapidly, hitting over 100 million signups in the first week. 

If you have a Facebook or Instagram Shop, note that many countries will need to use Meta’s checkout as of April 24 2023.  While the US is one of those countries, the following places will not have to change anything at this moment: “Australia, Brazil, Canada, Denmark, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, Norway, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, U.K. and Ukraine”.

Wonder how Facebook ranks posts these days? Search Engine Land covered the topic for you. 

Meta is pulling all news content in Canada after a new law passed that makes platforms pay media sources for their content. Google followed. 

LinkedIn

LinkedIn recently changed its algorithm, and is giving more weight to people you follow, and to “knowledge and advice”.

Make sure you are using LinkedIn content analytics to see how your posts are performing. The company released some tips on how to get more views and interaction on your ads and posts. 

Pinterest

Pinterest is introducing Amazon ads that lead directly to Amazon so browsers can buy there. This is expected to take a few years to fully roll out. 

The Shuffles feature is particularly popular with Generation Z women. 

Reddit

Yes, you can use Reddit to promote your business, but it is tricky. “It’s perfectly fine to be a Redditor with a website; it’s not okay to be a website with a Reddit account.”

TikTok

TikTok is selling its own products through the app, called “Trendy Beat", although this is only happening in the UK so far. The items seemed to be based on trending videos. 

TIkTok is the latest to test searching by image, in its Shop feature. 

Twitter

The Twitter algorithm now promotes Elon Musk’s tweets above all others. Yes, really. 

YouTube

YouTube ended Stories on June 26, but plans on doing more with Shorts in the future. 

ECOMMERCE NEWS, IDEAS, TRENDS (minus social media)

General

Handmade alternative marketplace Artisans Cooperative has settled on its organisational structure now that they are moving forward with incorporating the co-op, and enrolling new members. Check their blog for all announcements on their plans. 

A new California initiative involves both ecommerce and brick and mortar businesses to help track down stolen items. Each site agrees to “assign staff and tools—dedicate webpage, online portal, or point of contact—to address concerns of theft that come in from retails or law enforcement, and to monitor listings “to affirmatively prevent and detect” organized crime.”

50% of online shopping trips start at Amazon, amazingly enough. Google comes in second. After peaking last year, TikTok’s share of product searches has dropped. 

Many merchants are reconsidering their return policies, and even free shipping. 

Amazon

Some Amazon sellers had huge issues with verifying their information to comply with the INFORM Act. The deadline for completing verification was July 7, after which Amazon will place a hold on all payments. 

Amazon will now charge US buyers for returns to UPS stores. 

Many backpacks made for adults were removed from Amazon automatically, and sellers were told they needed to show proof the packs had met children’s safety standards. 

BigCommerce

BigCommerce has followed Shopify in raising fees for the same amount, although existing users didn’t see the increase until June 1. As with Shopify, site owners can keep their current rate by opting for the annual package. 

eBay

If you are worried about eBay showing your home address to prospective buyers (due to the INFORM Act), you can apply for an exception. 

Ebay international shipping is available to US-based stores now, but there are a lot of complaints. Other recent eBay announcements and plans are discussed here in coverage of the summer Seller Update. 

Sales on eBay continue to drop, as do buyers. Here’s coverage of the 4th quarter report written for sellers, and the 1st quarter 2023.

eBay is now offering Canadian collectible sellers a new “Expedited Lite” Canada Post rate that costs as little as $5.85 to send 200 grams from Toronto to Yellowknife. Tracking and $100 insurance are included. [Attention other platforms - Canadians need these cheap rates!]

Poshmark

Poshmark now operates in the United Kingdom. 

Poshmark joined the vast majority of large ecommerce sites in the past year by laying off employees, although the reported numbers were just 2% of the workforce. 

Shopify 

After making big moves to enter the fulfillment market, Shopify sold off the logistics network to Flexport, which it will continue to work with, as well as owning 13% of Flexport’s stock. 

Shopify is resisting a Canada Revenue Agency (CRA) request for 6 years of tax records for 121,000 stores. Note that the CRA must get a judge to approve such a request, which they filed for in April 2023. 

Shopify managed to beat the market estimates for the 4th quarter 2022, but predicts growth will continue to slow

There are ways to make your Shopify site more accessible for various disabilities; for some larger merchants, this is a legal requirement.

All Other Marketplaces

Bonanza is trying to improve its shipping label options, with the first step being decreasing the cost of USPS labels. It also now has a synced eBay importer, and is expanding its loan program to more sellers. 

Michael's has finally opened its maker supply online marketplace to third-party sellers. While this initial group of merchants was invited, the company is now accepting applications from experienced ecommerce merchants. Fees are a flat 15% commission, so no monthly subscriptions, listing fees or even payment processing fees (apparently). There is also a Shipstation integration. This could be a good channel for high-volume supply sellers who make/design their own products, especially if they work in a niche Michael’s doesn’t already service. Note that their makers website that would compete directly with Etsy is now taking a waitlist. 

Kohl’s opened a third-party marketplace, which includes their loyalty program benefits for buyers. 

All Other Website Builders

Squarespace bought Google Domains, but Google is still a domain registrar, and this should not affect your Google rankings. 

Payment Processing

Apple is very late to the buy-now-pay-later game, introducing Apple Pay Later for some users. 

Shipping

There is a UPS strike looming; the union contract expires August 1. This could not only affect businesses who ship products via UPS, but also those of us who order supplies etc. 

Also note that the port workers in British Columbia are on strike as of July 1. “Analysts have said a strike could have a significant impact on worldwide shipping and the Canadian economy. According to the Maritime Employers Association's website, its members contribute $2.7 billion to the national GDP and handled roughly 16 per cent of Canada's total traded goods worth $180 billion in 2020.”

Chinese ecommerce businesses could lose their US tariff exemption, which allows companies in China to ship to the US cheaply. The bill is not yet law. 

USPS raised stamp prices and combined several services into the new USPS Ground Advantage plan, as of July 9.

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Is your small business making some common content marketing mistakes? 5 frequent errors and their solutions. 

Email welcome pages are a good way to increase sales from your list. “Imagine a shopper subscribes and is sent immediately to a page that, first, shares the discount code and, second, includes a short (30-second) welcome video that explains how to apply the code — without having to check email.”

ONLINE ADVERTISING (NOT SOCIAL MEDIA OR ECOMMERCE SITES)

Advertising through “retail media” (such as Amazon) will probably be greater than television ad revenue by 2028. “Retailers from Amazon, Walmart and Target to grocers such as Carrefour, Ahold Delhaize, Tesco and Sainsbury's are working aggressively to attract big advertisers to their websites” which could constitute more than 15% of all advertising spend by 2028.

Google’s Merchant Center will be getting easier to use next year, with the introduction of Merchant Center Next. Looks like complicated product feeds will be a thing of the past. 

Google Ads users are encouraged to import the conversion info from Google Analytics 4, to potentially improve ad performance. 

STATS, DATA, TRACKING 

Many sites are incorrectly reporting visits as direct when they actually come from sources such as social media; here’s a study showing how that can break down. 

Google’s latest instructions for migrating from Google’s Universal Analytics to Google Analytics 4 even includes videos. If you don’t like Google’s explanation, here is another good tutorial [video and transcript] And here is a detailed outline of how to track organic search traffic in GA4, and how to set up site search.  Don’t worry if you haven’t migrated your account yet - although it will not collect new data starting some time after July 1, 2023, Google will transition the account to GA4 for you, and will also let you download your old Universal Analytics data for the next year. If you didn’t update to GA4 yourself, you are in the majority of website owners. 

Once you do start with GA4, make sure to connect with the Search Console and activate reports. There are also some reports you cannot get with GA4, but this article explains what you can come close to replicating from the old version. 

You can now move all of your Google Search Console data into Google’s BigQuery, which is great for really large sites. If you struggle to digest the info provided by Google Search Console, then you might be interested in a few integrations to make things easier. Some are even free! 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

How to answer common buyer questions to make purchasing easier (and more likely!)

Generation Z (born from 1997 to 2012) uses social media differently than other age groups, and that affects how you can market to them. Check out the different values and behaviours they have as a group. 

Many sole proprietorships struggle with how to deal with demanding customers. Maybe you should fire them instead? [Twitter thread] Example: “Bad Clients are “un-leveragable”. You cannot

Learn from them

Use them as references

Earn a good margin to fuel your biz

Factor the intangibles when calculating your ROI. Not everything that counts can be counted.”

Consumers are always changing how they shop and buy; here’s some data from the end of last year, explaining that buying through social media is slowly growing, among other points. Also, “42% of consumers have chosen a product based on it being made by a small business in the last three months, up 8% from May 2022.” Hubspot also released more data on the social media angle of the research, giving reasons why some buyers are still hesitant. 

US ecommerce sales were up 3% in the first 3 months of 2023. The total was $272.6 billion.

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Need new icons for your website? Here are 20 free sets. 

And here are some free web design tools, although you should note many use AI. 

[squideo]

Have You Considered... Pinterest?

In the last installation of Have You Considered, we investigated Clubhouse – a relative newcomer to the social media forum which launched in 2020. Clubhouse is an ideal platform for B2Bs, however, it’s not for everyone.

For businesses who are targeting customers, Pinterest offers a diverse audience especially in the American and European market.

What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.

With billions of Pins on Pinterest, you'll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organised and easy to find. You can also create Pins to share your ideas with other people on Pinterest.

Founded in 2009, Pinterest has one of the most diverse userbases amongst its competitors. The majority of its userbase lives in the United States of America, Germany, France, Canada and the United Kingdom – but of its users it has a diverse age demographic. The largest segment is the 25-34 age range, however it has strong numbers in all demographics besides 65+ (2.9%) which is a difficult group to target through social media platforms. Furthermore, unlike other platforms, the majority of Pinterest’s userbase is female (60%).

This makes Pinterest a potential asset for American and European businesses looking to target their customers. Like Instagram and TikTok, it is a visual-centred platform. Unlike these larger platforms, Pinterest offers businesses an opportunity to engage with multiple demographic segments through one campaign.

While images remain the most popular upload on Pinterest, its users also watch close to one billion videos a day on the platform. This gives businesses an opportunity to utilise pre-existing marketing materials made for other platforms without having to update its format, content or dimensions. Pinterest offers ad packages, which are set up to bolster the targeting and reach of video campaigns.

How Can Pinterest Help Businesses?

Pinterest is ideal for B2Cs and small businesses. The platform is particularly popular amongst educators and creatives. Set your business up using a business account to unlock analytics and add more detailed information to your profile.

Inspire customers. Many Pinterest users access the platform for inspiration. Maybe they have a problem that needs solving or are looking to spark their creativity. Either way, by sharing quality content on Pinterest you can ensure that the inspiration they find leads them to your business!

Build brand awareness. Ensure everything uploaded to Pinterest contains your brand’s logo. Pinterest enables content to be shared widely and images shared on Pinterest will also appear on Google Images. This gives large scope for your content to spread, but don’t lose the credit. You should always include a link to your website with each pin – this could be a blog post, an online store or a company website.

Drive Sales. Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest. While Pinterest has fewer active users when compared to social media giants like Facebook, Instagram and TikTok, this high conversion rate compensates for a smaller audience.

Curate. Boards are used by users to categorise saved pins to make it easier to find content at a later date. Curate your uploads to make it easier for potential customers to find what they’re looking for; specifically – your business.

Engage customers. Like other social media platforms, Pinterest can be utilised as a tool for customer engagement. Build a community by following similar accounts or create content which engages other accounts. Check out this video Squideo made to thank another Hull-based business – Scribes Digital Printing – for creating their branded shirts.

How to Utilise Pinterest

Creating an account on Pinterest isn’t enough to build followers and increase customer conversion. Like all social media platforms, your campaign needs to be carefully designed for success. Follow Squideo’s top five tips to find marketing success on Pinterest.

1. Pin your website

Pinterest offers an API (application programming interface) with makes it easy for your website visitors to save you on Pinterest for later review. If a visitor is browsing your website and sees an image or product they like, the API allows them to hit a “save” button and add it to their Pinterest account. Once they share it to Pinterest, anyone on the site can see the image – expanding your viewership even further.

2. Use the right pin

Rich Pins are available to Pinterest business account users and add extra details to your posts (Pins). There are four types of Rich Pins to use and it’s important to get your choice right to drive traffic to your website.

Article Pins. Attaches the headline, author and article description underneath the Pin; ideal for bloggers.

Product Pins. This adds real-time pricing, availability and store location to your post.

Recipe Pins. Gives a snapshot of the required ingredients, cooking time and serving size.

App Pins. Adds an “install” button so users can download your app without leaving Pinterest. This is only compatible with iOS apps.

3. Upload high-quality content

On visual platforms like Pinterest, quality is important. Upload photos and videos at a high resolution to make them more shareable. 80% of people on Pinterest use the mobile app, which means it is better to use portrait dimensions instead of landscape. This makes your image or video fill the entire screen as the user scrolls. The maximum aspect ratio for Pins is 1:2:8.

4. Search-friendly captions

Pinterest is fantastic for SEO, so utilise search-friendly captions to propel your content toward the top of the results page. Analyse popular keywords for your business or products and start including these keywords into your Pin captions.

5. Reflect your brand

Whilst Pinterest doesn’t offer many profile customisation options, it is easy to create a Pinterest aesthetic. Keep your uploads looking uniform and related to your brand. Use the same colours, font and style, and add your logo wherever possible. Create custom covers for your Pinterest boards too using creators like Photoshop or Canva. You can also give your boards similar names. The goal is for your brand to become immediately recognisable to your Pinterest audience. To accomplish that, consistency is key.

Get Started with Video Marketing Today!

Hopefully, you found this installation of Have You Considered useful. Stay tuned over the next two months while we explore other underutilised platforms and find ways to make your brand stand out.

Speaking of standing out, check out our portfolio! And, if you want to discuss how animated explainer videos can benefit your business, get in touch with the Squideo team today.

[osumarenashikseo]

International SEO: How to Optimize Your Website for Other Countries

Expanding your digital presence beyond domestic borders is a game-changer for businesses looking to tap into global markets. International SEO is the key to reaching audiences in different countries, adapting your website to cater to varied languages, cultural nuances, and search engine preferences. Optimizing your website for international audiences can significantly boost your organic reach, conversions, and overall brand awareness. This guide will walk you through effective strategies for international SEO, helping you connect with global audiences and maximize your online success.

What is International SEO?

International SEO is the process of optimizing your website so that search engines can identify which countries and languages your content is tailored for. This practice involves adjusting various aspects of your site, such as language tags, localized content, and URL structures, to provide the best possible experience for users in different locations.

How to Optimize Your Website for Other Countries

Here are some actionable steps to set your international SEO strategy on the right path:

1. Conduct International Market Research

Before diving into optimization, understand your target markets. Research which countries have the most potential demand for your products or services and identify their preferred search engines, languages, and local competitors.

Identify Top Markets: Use tools like Google Analytics, Google Trends, and other market research tools to determine where your international traffic comes from and which regions present the best growth opportunities.

Understand Local Competitors: Analyzing local competitors can help you grasp the market landscape and identify gaps that your business can fill.

2. Use Hreflang Tags for Language Targeting

Hreflang tags are essential for indicating to search engines the language and geographical targeting of a web page. This helps ensure that the right content appears in the correct regional search results.

Set Up Hreflang Tags Correctly: Implement hreflang tags in your website’s HTML or via your sitemap to guide search engines in displaying the appropriate version of your page.

Avoid Duplicate Content Issues: Hreflang tags prevent search engines from penalizing your site for duplicate content by specifying which version of the content should be shown to each user.

3. Choose the Right URL Structure

Your URL structure plays a crucial role in how search engines and users perceive your site’s international content. Common structures include country code top-level domains (ccTLDs), subdomains, and subdirectories.

ccTLDs: Use country-specific domains like “example.de” for Germany or “example.co.uk” for the UK. This option provides clear regional targeting but requires managing multiple sites.

Subdomains: Create region-specific subdomains like “de.example.com” for Germany. This option keeps management centralized but still targets specific countries.

Subdirectories: Use language-specific folders, such as “example.com/de/.” This structure is easier to manage and offers consolidated domain authority.

4. Optimize Content for Local Languages and Preferences

Localization goes beyond translation; it involves tailoring your content to match local culture, slang, and consumer behavior.

Hire Native Speakers: Use professional translators or native speakers to create content that feels authentic and resonates with the local audience.

Incorporate Local Keywords: Research local keywords that people in each target market use. Search terms can vary significantly from one country to another, even if they speak the same language.

Adapt Visuals and Messaging: Adjust visuals, such as images and videos, to align with local preferences, and ensure that your messaging resonates with cultural norms.

5. Optimize for Local Search Engines

Google is not the dominant search engine in every market. For instance, Baidu leads in China, Yandex in Russia, and Naver in South Korea. Optimizing for these local search engines involves understanding their unique ranking factors and algorithms.

Tailor SEO Practices: Understand the SEO guidelines for local search engines, which may differ from Google's standards.

Submit Your Site to Local Search Engines: Ensure your site is indexed by submitting it to search engines like Baidu or Yandex through their respective webmaster tools.

6. Build Local Backlinks

Link building is a critical aspect of international SEO. High-quality backlinks from local websites signal to search engines that your content is relevant and authoritative within a specific region.

Guest Blogging on Local Sites: Write guest posts for websites that are popular in your target countries to gain relevant backlinks.

Partner with Local Influencers: Collaborate with local influencers or bloggers to boost your visibility and earn valuable links from their content.

7. Ensure a Fast Website Load Speed Globally

Page speed impacts user experience and SEO rankings. However, load times can vary greatly across different regions due to server locations and internet speeds.

Use a Content Delivery Network (CDN): A CDN stores copies of your site on servers worldwide, ensuring faster load times for users across different locations.

Optimize Images and Code: Compress images, minify code, and reduce the number of HTTP requests to improve page speed.

8. Implement Country-Specific Schema Markup

Schema markup helps search engines understand the context of your content, boosting its relevance in local search results.

Add Local Business Markup: Use country-specific schema data to signal to search engines that your business caters to certain geographical areas.

Include Local Reviews and Events: Add markup for local reviews and events to enhance your presence in the local search ecosystem.

Why Work with Top SEO Companies in Gurugram?

Partnering with one of the Top SEO companies in Gurugram can help streamline your international SEO strategy. With their expertise in global SEO trends and local search engine algorithms, these companies can guide you through the complexities of optimizing for multiple countries. From implementing hreflang tags to crafting localized content and building valuable backlinks, these agencies provide tailored solutions to enhance your international reach.

Conclusion

International SEO is essential for businesses aiming to expand their digital presence globally. By implementing the right strategies, such as optimizing for local search engines, using the correct URL structures, and localizing your content, you can effectively connect with audiences worldwide. Consider partnering with one of the top SEO companies in Gurugram to elevate your international SEO efforts and drive traffic from across the globe.

For expert assistance in optimizing your website for international markets, visit gurugram.osumare.com to learn more about how we can help you succeed.

[standspro1]

ITB Berlin 2025: A world-class travel and tourism event

It is anticipated that ITB Berlin 2025 will take place in Berlin, Germany, between 4th-5th March 2025. Following the great success of 2024 ITB Berlin, the event was brought back in Berlin to be the very first time for the general public. The host country for ITB 2025 in Berlin is Georgia. Visitors are able to easily walk through ITB Berlin’s exhibition hall. ITB Berlin exhibition hall with indications of the layout and sections in the marketplace. The topics in the fair are split into distinct segments, including the Business Home Tourism segment to LGBT+ and Medical Tourism Adventure Responsible Cheap Tourism, Youth Travel and numerous others.

Insights of the ITB Berlin 2025

ITB Berlin is a three-day event to showcase businesses, trade visitors, media, and consumers. Marketers also have the opportunity to use modern tools for digital marketing, like Artificial Intelligence, Data Analytics, and machine learning, to better understand their customers and enhance their campaigns according to the results from ITB Berlin 2025. The event will be immediately followed by the ITB Berlin Lighting Awards, which recognize the best lighting. It is expected that ITB 2025 Berlin will cover an array of topics and the most renowned professionals will display their products and 11 of them are in the following order:

Entertainment, Travel and Tourism Officer

Business trip

Career Center for Education, Career and Orientation

Cultural tourism

Directions to ITB Berlin

Hospitality

LGBTQ+ Tourism

Luxury Travel

Health tourism

Travel technology and technology

Budget accommodation and youth travel

Event Details: ITB Berlin 2025

Name of the Show: ITB Berlin (Internationale Tourismus-Börse Berlin)

Dates: March 4th to March 6th, 2025

Location: Berlin, Germany

Organiser: ITB Berlin is organized by Messe Berlin GmbH, one of the world’s leading trade fair companies, with extensive experience in hosting international travel and tourism events.

Exhibitor Profile: ITB Berlin attracts exhibitors from various sectors of the travel and tourism industry, including:

Destination Management Organizations (DMOs): National and regional tourism boards promoting tourist destinations, attractions, and cultural heritage sites to travelers and tour operators.

Travel Agencies and Tour Operators: Travel agencies, tour operators, and travel wholesalers offering vacation packages, adventure tours, cruises, and specialized travel experiences.

Accommodation Providers: Hotels, resorts, lodges, and accommodation providers showcasing their properties, amenities, and hospitality services to travel professionals and consumers.

Transportation and Logistics: Airlines, railways, cruise lines, car rental companies, and transportation providers presenting their services, routes, and travel packages to visitors and travel agents.

Technology and Travel Tech Solutions: Providers of travel technology solutions, booking systems, travel management software, and digital platforms for online booking, reservations, and travel planning.

Why Attend the Show:

Networking Opportunities: Connect with travel industry professionals, decision-makers, and experts from around the world, fostering collaborations, partnerships, and business relationships.

Market Insights: Gain valuable insights into the latest travel trends, market developments, consumer preferences, and emerging destinations in the global travel and tourism industry.

Product Showcase: Explore a diverse range of travel products, services, and destinations from exhibitors, gaining inspiration and ideas for future travel experiences and itineraries.

Educational Seminars and Workshops: Attend conferences, seminars, and workshops featuring industry leaders, thought-provoking speakers, and experts discussing topics such as sustainable tourism, digital marketing, and travel innovation.

Business Development: Discover new business opportunities, forge strategic partnerships, and expand your network within the travel and tourism sector, driving growth and success for your business.

Organiser Website Link for More Info: For more information about ITB Berlin 2025, including registration details, exhibitor information, and the event program, please visit the official website: ITB Berlin

In summary, ITB Berlin 2025 is a must-attend event for travel industry professionals, offering valuable networking opportunities, market insights, product showcases, educational resources, and business development opportunities within the global travel and tourism sector.

ITB 2025, located in Berlin, is an event where professionals from industry, decision-makers, and buyers from around the world come to the trade fair for travel in Berlin to find out about the latest trends in the field, build business relationships, and create business throughout the globe. Berlin International Tourism Fair ranks among the top international tourism fairs worldwide, as it is the biggest event in the world of travel. The ITB Berlin 2025 Germany also has a high participation proportion, more than 90 percent.

Get ready for the ITB Berlin 2025 showcase stage by getting the contact details of a dependable exhibition stand builder in Berlin. Look at Stands Pro, renowned for its exquisite exhibition stand in Berlin. With our vast expertise and unparalleled knowledge, We ensure that your presence during ITB 2025 Berlin will leave a lasting impression.

[tushar38]

Food Refrigerated Warehousing Market: Global Industry Analysis

Introduction to Food Refrigerated Warehousing Market

The Food Refrigerated Warehousing Market plays a critical role in ensuring the safety, quality, and longevity of perishable goods across the global food supply chain. These warehouses use advanced refrigeration technologies to store food products at optimal temperatures, preventing spoilage and maintaining freshness. The market is witnessing significant growth due to increasing consumer demand for frozen and refrigerated foods, technological innovations in cold storage facilities, and the expanding global food trade. Additionally, the rising focus on food safety regulations and sustainable storage solutions is driving the adoption of energy-efficient refrigeration systems.

The Food Refrigerated Warehousing Market is Valued USD 25.1 billion by 2024 and projected to reach USD 88.9921366690256 billion by 2032, growing at a CAGR of 15.1% During the Forecast period of 2024-2032.. Cold storage facilities serve as an essential component of the supply chain, particularly for perishable goods such as dairy, meat, fruits, and vegetables. The market has seen a strong surge, driven by advancements in cold chain logistics, increasing globalization of the food trade, and improved energy-efficient storage solutions. Growing urbanization and the expansion of e-commerce for grocery products further bolster this sector.

Access Full Report :https://www.marketdigits.com/checkout/3634?lic=s

Major Classifications are as follows:

By Type

Vapor Compression

Evaporative Cooling

Blast Freezing

Others

By Temperature Range

Chilled (0°C to 15°C)

Frozen (-18°C to -25°C)

Deep-frozen (Below -25°C)

By Application

Bread

Meat

Dairy

Beverages

Fruits & Vegetables

Seafood

Key Region/Countries are Classified as Follows:

◘ North America (United States, Canada,) ◘ Latin America (Brazil, Mexico, Argentina,) ◘ Asia-Pacific (China, Japan, Korea, India, and Southeast Asia) ◘ Europe (UK,Germany,France,Italy,Spain,Russia,) ◘ The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South

Key Players of Food Refrigerated Warehousing Market

Trenton Cold Storage, Nichirei Logistics Group, Partner Logistics, Oxford Cold Storage, Kloosterboer, Nordic Logistics & Warehousing, Conestoga Cold Storage, Cloverleaf Cold Storage, Congebec, Burris Logistics, Hanson Logistics, Interstate Cold Storage, Henningsen Cold Storage, and Others.

Market Drivers in the Food Refrigerated Warehousing Market

Growing demand for frozen and perishable foods: Consumers are increasingly relying on frozen products, driving the need for enhanced cold storage infrastructure.

Technological innovations: Automation, IoT, and energy-efficient refrigeration systems are revolutionizing the sector.

Global food trade expansion: Increased export and import of perishable food items across the globe necessitate reliable cold storage facilities.

Market Opportunities in the Food Refrigerated Warehousing Market

Expansion of e-commerce for food delivery: The surge in online grocery shopping has increased demand for cold storage solutions.

Sustainability and green storage technologies: Companies focusing on energy-efficient and eco-friendly storage solutions can tap into a growing market of eco-conscious consumers.

Emerging markets: Countries in Asia-Pacific, Latin America, and Africa present lucrative opportunities as cold chain infrastructure develops in these regions.

.

Market Opportunities of Video Telematics Market

Expansion in Emerging Markets: Increasing demand for fleet management solutions in emerging economies presents a significant growth opportunity.

AI-Powered Innovations: The integration of AI and predictive analytics can revolutionize fleet safety and efficiency, offering new business models.

Partnerships with Insurance Companies: Video telematics offers insurers a way to monitor driver behavior, reducing risk and allowing for dynamic pricing models.

Conclusion

The Food Refrigerated Warehousing Market is evolving rapidly, driven by increasing demand for frozen foods, technological innovations, and global trade expansion. While the industry faces challenges related to energy consumption and high infrastructure costs, the opportunities for growth, especially in emerging markets and e-commerce, are significant. Sustainable, efficient, and technology-driven solutions will likely define the future of this market.

[shubhampawrainfinium]

The Ultimate Supply Chain Tool: How Track and Trace Solutions Lead the Future

Introduction

The track and trace solutions market is rapidly gaining importance across various industries, driven by the need for enhanced product visibility, regulatory compliance, and improved supply chain management. Track and trace solutions involve the use of technologies such as barcodes, RFID, and serialization to monitor and record the movement of products through the supply chain. This market research report provides an in-depth analysis of the track and trace solutions market, exploring key market dynamics, regional trends, market segmentation, competitive landscape, and future outlook.

Market Dynamics

Drivers

Regulatory Compliance: Stringent regulations across industries, particularly in pharmaceuticals and food and beverage, mandate the implementation of track and trace solutions to ensure product safety, prevent counterfeiting, and enhance traceability.

Supply Chain Efficiency: The growing need for efficient supply chain management to reduce operational costs, minimize errors, and improve inventory management is driving the adoption of track and trace solutions.

Technological Advancements: Innovations in track and trace technologies, including blockchain, IoT, and advanced data analytics, are providing more robust and efficient solutions, further propelling market growth.

Challenges

High Implementation Costs: The initial costs associated with implementing track and trace solutions, including hardware, software, and integration services, can be a significant barrier for small and mid-sized companies.

Complexity of Integration: Integrating track and trace solutions with existing systems and processes can be complex and time-consuming, posing a challenge for seamless adoption.

Data Privacy Concerns: The collection and management of large volumes of data raise concerns about data privacy and security, which can hinder the adoption of track and trace solutions.

Opportunities

Emerging Markets: Expanding into emerging markets where regulatory frameworks are becoming more stringent presents significant growth opportunities for track and trace solution providers.

E-commerce Growth: The rapid growth of e-commerce and the increasing demand for efficient logistics and supply chain management solutions offer substantial opportunities for market expansion.

Customization and Scalability: Offering customizable and scalable solutions to cater to the specific needs of different industries and businesses can drive market growth.

Sample Pages of  Report: https://www.infiniumglobalresearch.com/reports/sample-request/949

Regional Analysis

North America: North America leads the track and trace solutions market, driven by stringent regulatory requirements, advanced technological infrastructure, and high adoption rates of innovative solutions. The presence of major market players and the growing focus on supply chain transparency further support market growth in this region.

Europe: Europe holds a substantial market share due to the implementation of strict regulations in the pharmaceutical and food industries. Countries like Germany, the UK, and France are key contributors to market growth in this region.

Asia-Pacific: The Asia-Pacific region is expected to witness the fastest growth in the track and trace solutions market. Factors such as increasing regulatory pressure, expanding pharmaceutical and food industries, and improving technological infrastructure are driving this growth. Countries like China, India, and Japan are at the forefront of this regional expansion.

Latin America: Latin America presents emerging opportunities for the track and trace solutions market, supported by growing regulatory requirements and increasing awareness about product safety and supply chain efficiency. Brazil and Mexico are key markets in this region.

Middle East & Africa: The Middle East & Africa region is also showing potential for market growth, with increasing investments in the healthcare sector and rising awareness about the benefits of track and trace solutions.

Market Segmentation

By Product Type:

Hardware (Barcode Scanners, Printers, RFID Readers)

Software (Plant Manager, Line Controller, Warehouse and Shipment Manager)

By Technology:

Barcodes

Radio Frequency Identification (RFID)

Serialization

By Application:

Serialization

Aggregation

Tracking

Tracing

By End-User:

Pharmaceuticals and Biopharmaceuticals

Medical Devices

Food and Beverages

Consumer Goods

Logistics and Transportation

Competitive Landscape

Market Share of Large Players: Large players hold a significant share of the track and trace solutions market, leveraging their extensive distribution networks, strong brand recognition, and wide product portfolios.

Price Control: Big players often have the power to influence market prices due to their economies of scale and established market presence. However, competitive pricing strategies are also employed by mid-size and small companies to attract customers.

Competition from Small and Mid-Size Companies: Small and mid-size companies challenge large players by offering innovative, cost-effective solutions, and personalized customer service, particularly in domestic markets.

Key Players: Major players in the track and trace solutions market include Zebra Technologies Corporation, Cognex Corporation, Datalogic S.p.A., Optel Group, and TraceLink Inc.

Report Overview: https://www.infiniumglobalresearch.com/reports/global-track-and-trace-solutions-market

Future Outlook

New Product Development: New product development is crucial for companies to maintain competitiveness and address evolving industry needs. Innovations in track and trace technologies, such as blockchain integration for enhanced transparency and security, are expected to drive future market growth. Companies investing in research and development to introduce advanced and efficient solutions will likely gain a competitive edge.

Sustainable Products: The growing emphasis on sustainability is influencing customer preferences. Companies that offer eco-friendly track and trace solutions, such as those reducing paper usage through digital documentation and improving supply chain transparency, hold strong positions in customers' minds. Sustainable products are not only beneficial for the environment but also align with the corporate social responsibility goals of many businesses, enhancing their market appeal.

Conclusion

The track and trace solutions market is poised for continued growth, driven by regulatory mandates, technological advancements, and the need for efficient supply chain management. Companies that can effectively navigate the challenges and capitalize on emerging opportunities will be well-positioned to thrive in this dynamic market. The future of track and trace solutions lies in continuous innovation, targeted marketing strategies, and expanding reach into untapped regions. As the market evolves, staying attuned to industry needs and technological advancements will be key to sustained success.

[tamanna31]

Event Management Software Market - Changing Supply and Demand Scenarios By 2030

Event Management Software Market

The global event management software market size was estimated at USD 6.97 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 12.5% from 2023 to 2030.

With the proliferation of technology, event management software has strong data-handling attributes. It enables event managers to gather and evaluate data on participant population demographics, opinions, and behavior. The data gathered can assist event organizers in making informed choices, enhancing future events, and customizing overall experience to the needs of participants. These factors are driving market growth. Event management has grown in importance globally as the range of worldwide conferences, exhibits, and cultural events has increased. Cultural variations, communication hurdles, and foreign logistics are all managed by event organizers.

Gather more insights about the market drivers, restrains and growth of the Event Management Software Market

Event Management Software Market Segmentation

Grand View Research has segmented the event management software market report based on component, deployment, enterprise size, application, and region:

Component Outlook (Revenue, USD Billion, 2018 - 2030)

Software

Event Planning

Event Marketing

Venue & Ticket Management

Analytics and Reporting

Others

Services

Professional Services

Consulting

Deployment & Integration

Support & Maintenance

Managed Services

Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

Cloud-based

On-premises

Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)

Small and Medium-sized Enterprise

Large Enterprise

Application Outlook (Revenue, USD Billion, 2018 - 2030)

Event Organizers & Planners

Corporate

Government

Education

Others

Regional Outlook (Revenue, USD Billion, 2018 - 2030)

North America

US

Canada

Europe

UK

Germany

France

Italy

Spain

Asia Pacific

China

India

Japan

Australia

South Korea

Latin America

Brazil

Mexico

Argentina

Middle East & Africa

UAE

Saudi Arabia

South Africa

Browse through Grand View Research's Next Generation Technologies Industry Research Reports.

The global blockchain supply chain market size was estimated at USD 2.26 billion in 2023 and is expected to grow at a CAGR of 90.2% from 2024 to 2030.

The global database management system market size was estimated at USD 100.79 billion in 2023 and is expected to grow at a CAGR of 13.1% from 2024 to 2030. 

Key Companies & Market Share Insights

The key players are investing resources in research & development activities to support growth and enhance their internal business operations. The report will include company analysis based on their financial performances, product benchmarking, key business strategies, and recent strategic alliances. Companies can be seen engaging in mergers & acquisitions, and partnerships to further upgrade their products and gain a competitive advantage in the market.

They are effectively working on new product development and enhancement of existing products to acquire new customers and capture more market shares. For instance, in April 2023, Eventdex.com announced a strategic partnership with One World Rental, an event technology rental company that offers laptops, iPad, and VR equipment for events. This collaboration is expected to strengthen Eventdex.com’s event management solution offerings, including both software and hardware. Some of the prominent players operating in the global event management software market include:

Active Network LLC

Arlo

Stova

Bitrix24

Eventdex.com

Hopin

webMOBI

Whova

Certain, Inc.

Cvent, Inc.

EMS Software LLC

EventBrite

Rainfocus

Ungerboeck

Zoho Corporation Pvt. Ltd.

Recent Development

In April 2023, Cevent, Inc. announced a strategic partnership with Jifflenow, a B2B meeting platform. The partnership is aimed at streamlining bookings of in-person meetings at corporate events and tradeshows for customers of both companies.

In April 2023, Eventbrite launched RECONVENE Accelerator in 2022, a mentorship and award program, to empower and motivate the next generation of event creators. In addition to the following development, the company introduced a panel of judges to select five winners, who are expected to receive a sum of USD 20 thousand, along with a personal mentorship program from Eventbrite.

In March 2023, Whova announced that its event registration system is now available in 39 countries, with newly added 16 countries in the list. The following initiative is expected to help Whova in expanding its global reach and serve customers globally.

In March 2022, Cevent, Inc. announced the acquisition of Blackstone in a transaction of USD 4.6 billion. Blackstone has expertise in the hospitality and event industry. Cevent, Inc. aimed to expand its business and launch innovative solutions to power the events and meetings ecosystem.

Order a free sample PDF of the Event Management Software Market Intelligence Study, published by Grand View Research.

[mim-essay]

Top MBA Colleges in Germany

Introduction

Germany is a center for industry and innovation, and its top-notch MBA programs are a reflection of this energy in its business schools. The best MBA schools in Germany, distinguished by their international perspective, practical applicability, and solid academic foundations, provide outstanding chances for future business executives. This list of the top mba colleges in germany for 2024 emphasizes the unique features of each program.

1. The Mannheim Business School

The prestigious Mannheim Business School is well-known for its demanding academic offerings and heavy emphasis on management and leadership. The MBA program at the university is highly renowned for its extensive course work and focus on real-world experience, which includes projects and internships abroad. Mannheim is a top option because of its solid connections to the business community and stellar academic reputation of German MBA students.

2. The Frankfurt School of Management and Finance

A prestigious MBA program with an emphasis on finance, management, and innovation is provided by the Frankfurt School of Finance & Management. Situated in Frankfurt, the financial center of Germany, the school offers its students easy access to a wide range of financial institutions and corporate executives. Graduates of the program are prepared for leadership roles in a variety of industries by the curriculum's strong emphasis on analytical skills and global business perspectives.

3. Berlin's ESMT

One of Germany's top business schools, ESMT Berlin, is renowned for emphasizing innovation and technology. The school's MBA program is a great option for individuals interested in the nexus between technology and management since it combines state-of-the-art research with real-world commercial applications. The multicultural and global environment of ESMT, along with its robust ties to multinational companies, offers a wealth of educational opportunities.

4.Otto Beisheim School of Management at WHU

WHU's Otto Beisheim School of Management, situated in Vallendar, is well-known for emphasizing worldwide business strategy and entrepreneurship. The demanding curriculum of WHU's MBA program comprises global courses and real-world projects. For graduates, the school's tight-knit community and robust alumni network offer invaluable support and professional prospects.

5. Graduate School of Management, HHL Leipzig

HHL Leipzig Graduate School of Management is renowned for its cutting-edge methods of teaching management and for placing a major emphasis on entrepreneurship and leadership. Through international exchanges and consulting projects, the school's MBA program places a strong emphasis on gaining real-world experience and a global perspective. HHL's business drive and stellar academic reputation make it a fantastic option for MBA students.

6. Graduate School of Management, Leipzig (HHL)

The extensive MBA program at HHL Leipzig Graduate School of Management focuses on international business, entrepreneurship, and leadership. The program's curriculum equips students for leadership roles in a global corporate context by fusing in-depth academic instruction with practical experience. HHL is regarded as one of Germany's top business schools in part because of its close contacts to the corporate world and emphasis on innovation.

Summary The top MBA programs in Germany for 2024 are the Otto Beisheim School of Management at WHU, Frankfurt School of Finance & Management, ESMT Berlin, Mannheim Business School, and HHL Leipzig Graduate School of Management. Each of these programs has its own advantages and specialties. These organizations provide courses on a variety of topics, including global business strategy, technology, entrepreneurship, and finance offer top-notch instruction and resources to assist you in reaching your professional objectives. You can choose a program that will prepare you for success in the global business environment by carefully weighing its offerings and comparing them to your career goals.

[jspdigitall]

What Are the Key Metrics for SEO Europe?

In these days’s virtual landscape, groups are increasingly privy to the significance of optimizing their on line presence to attain worldwide markets. Europe, with its diverse cultures, languages, and monetary landscapes, gives both opportunities and demanding situations for search engine optimization (search engine optimization). To succeed in this dynamic marketplace, it’s vital to apprehend and music the right search engine optimization metrics that can manual your approach and help you degree success. In this weblog, we’ll explore the key metrics for "SEO Europe" and the way they can impact your universal digital advertising efforts.

Organic Traffic

Organic site visitors remains one of the maximum crucial metrics for measuring the effectiveness of your search engine marketing efforts. It displays the variety of site visitors coming for your internet site from unpaid search engine consequences. In the European context, this metric is specifically critical due to the place's various marketplace segments. Monitoring organic traffic through usa and language will let you tailor your content and search engine marketing techniques to unique European audiences. Tools like Google Analytics and Search Console provide insights into in which your organic traffic is coming from, supporting you optimize your content material for those regions.

Keyword Rankings

Tracking keyword scores is important for information how well your website is appearing in seek engine effects pages (SERPs). In Europe, in which search conduct can range notably throughout special countries, it’s critical to screen the overall performance of localized keywords. For instance, a keyword that plays nicely in the UK may not have the equal impact in Germany or France. Regularly monitoring your key-word ratings permits you to alter your strategy and preserve or enhance your role within the SERPs. Additionally, recollect using location-unique gear like SEMrush or Ahrefs to song key-word performance across numerous European markets.

Click-Through Rate (CTR)

Click-via price (CTR) is a metric that measures the percentage of users who click on your website link after seeing it in search results. A excessive CTR indicates that your name tags and meta descriptions are compelling and relevant to users’ search queries. In the European marketplace, in which opposition may be fierce, optimizing your CTR is crucial for using site visitors in your website. Tailoring your meta descriptions and title tags to reflect nearby languages, cultural nuances, and user reason can drastically improve your CTR. This metric is also intently linked to your website online’s visibility in distinct European markets.

Backlinks

Backlinks, or inbound hyperlinks from other web sites on your personal, are a important aspect in SEO. They no longer handiest help enhance your website online’s authority but also contribute to higher ratings in seek engine outcomes. In Europe, building top notch back links from authentic websites inside specific international locations can increase your search engine marketing efforts. For example, incomes back-links from neighborhood information web sites, enterprise blogs, or business directories in France or Spain can enhance your visibility in those markets. Monitoring your one-way link profile and making sure a healthful balance of links from diverse European sources is key to a a success search engine marketing method.

Page Load Speed

Page load speed is a metric that influences both user revel in and search engine marketing overall performance. A sluggish-loading website can result in better soar costs and lower ratings, mainly in cellular search results. Given the various internet infrastructure across Europe, it’s important to make sure that your website online masses fast for customers in all areas. Tools like Google PageSpeed Insights let you become aware of and connect problems that may be slowing down your site, in the long run enhancing your SEO overall performance throughout Europe.

Conclusion

Tracking key search engine marketing metrics is important for fulfillment within the European market. By that specialize in natural visitors, keyword rankings, CTR, leap rate, conversion charge, oneway links, and web page load speed, you may optimize your strategy and enhance your on line presence throughout Europe. Understanding those metrics will help you navigate the complexities of "SEO Service Canada" and force better outcomes.

For business aiming to enlarge their reach in Europe and beyond, partnering with an experienced search engine marketing issuer like JSP Digital could make all of the difference, making sure your approach is tailored to the specific needs of every market.

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A Comprehensive Guide to Leading Digital Marketing Software Platforms

Digital Marketing software market Overview:

The digital marketing software market is a rapidly evolving sector driven by the increasing need for businesses to optimize their online presence and engage with customers effectively. This market includes a wide range of tools and platforms designed to enhance various aspects of digital marketing, from content management and social media marketing to analytics and automation. As companies seek to leverage data and technology for more personalized and efficient marketing strategies, demand for innovative software solutions continues to rise. Key trends include the integration of artificial intelligence, advancements in data analytics, and the growing emphasis on omnichannel marketing strategies. The market is characterized by intense competition and frequent technological advancements, making it a dynamic and vital component of modern business operations.

Digital Marketing software Market Growth And Trends:

The digital marketing software market is experiencing significant growth, fueled by the surge in online activity and the increasing need for sophisticated marketing tools. Key trends driving this expansion include the integration of artificial intelligence for advanced data analysis and personalization, the rise of automation to streamline marketing processes, and the growing importance of omnichannel strategies that unify customer interactions across various platforms. Additionally, there is a strong focus on enhancing customer experience through innovative features and real-time insights. As businesses continue to adapt to the digital landscape, the demand for cutting-edge marketing software is set to increase, shaping the future of digital marketing strategies.

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Market Segmentation:

Based on the component

Software

Services

Based on software

Customer Relationship Management Software

Email Marketing Software

Social Media Advertising

Search Marketing Software

Web Content Management Software

Marketing Automation Software

Campaign Management

Video Advertising

Based on services

Professional Service

Support and Maintenance

System Integration

Testing and Optimization

Training and Education

Managed Service

Based on deployment type

On-Premises

Cloud

Based on organization size

Large Enterprises

Small and Medium-sized Enterprises (SMEs)

Based on industry vertical

BFSI

Transportation and Logistics

Consumer Goods and Retail

Education

Healthcare

Manufacturing

Media and Entertainment

Telecom and IT

Travel and Hospitality

Others 

Regional Outlook in Digital Marketing Software Market:

The regional outlook for the digital marketing software market reveals significant variations in growth and adoption. North America, led by the U.S. and Canada, remains a dominant force due to its early adoption of technology and a mature digital infrastructure. Europe follows closely, with robust growth driven by increased investments in digital transformation across various industries. The Asia-Pacific region is witnessing rapid expansion, fueled by rising internet penetration, growing e-commerce, and increasing smartphone usage. Meanwhile, Latin America and the Middle East are also emerging markets, showing considerable potential as businesses in these regions increasingly recognize the value of digital marketing solutions. Each region presents unique opportunities and challenges, reflecting diverse consumer behaviors and technological advancements.

Top Key Players:

Adobe Systems (USA)

HP Enterprise Development LP (USA)

SAP SE (Germany)

IBM Corporation (USA)

Oracle Corporation (USA)

Microsoft Corporation (USA)

SS Institute Inc. (USA)

HubspotInc.

Future Outlook :

The future outlook for the digital marketing software market is promising, with continued growth driven by several key factors. As technology evolves, advancements such as artificial intelligence, machine learning, and big data analytics will become increasingly integral to marketing strategies, offering more personalized and effective solutions. The rise of automation and real-time data processing will further enhance efficiency and precision in marketing efforts. Additionally, the expanding focus on omnichannel marketing will push software providers to develop more integrated solutions that unify customer experiences across multiple platforms. With increasing investments in digital transformation and the growing importance of data-driven decision-making, the digital marketing software market is expected to continue its upward trajectory, offering innovative tools to meet the evolving needs of businesses worldwide.

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