#brand launch strategy

[unwyresoltuions]

brand consulting

Ditch the jargon and step into a world of simple strategies that blend creativity with an innovative approach. Give your business the voice it deserves and experience branding solutions that ‘unwyre’ even the most complex of briefs; with our vast array of customized services. We not just help you get the visibility you need, but also make you stand out from your competitors through an approach that blends traditional and new-age marketing.

[ayolabs]

Mistakes to Avoid While Launching Your Private Label Brand

In 2024, the health and beauty industry continues to experience significant growth, with private labeling becoming an increasingly popular route for entrepreneurs looking to create their brands. Private label brands allow business owners to create products under their own brand name without having to manage the entire manufacturing process themselves. However, launching a private label brand isn’t without its challenges. Avoiding common pitfalls can make the difference between a successful product launch and a failed venture. Here’s the guide to the mistakes to avoid while launching your private label brand and how to set your brand up for success.

Choosing the Wrong Contract Manufacturer

One of the most critical steps in creating your brand is selecting the right private label manufacturer. A reliable brand manufacturer ensures your products meet quality standards, adhere to regulatory guidelines, and are produced efficiently. When choosing a manufacturer, avoid selecting one purely based on cost. Instead, look for a partner that aligns with your business needs and values, especially when it comes to scalability and regulatory compliance.

At AYO Labs, we specialize in contract manufacturing for the health and beauty industry. Our current state-of-the-art facility in Newark, New Jersey, provides scalable manufacturing capabilities with low minimum order quantity (starting at 250 units) and the capacity to produce up to 2 million units per month. This flexibility is essential for private label brands, as it allows you to scale your production according to the market demand. Don’t underestimate the importance of selecting a trusted partner who can provide consistent quality and reliability.

2. Overlooking Regulatory Compliance

Compliance with regulatory standards is one of the most significant aspects of launching a successful private label brand. In the health and beauty industry, brands must adhere to a range of regulations to ensure product safety and effectiveness. This includes FDA regulations for cosmetic and over-the-counter products, as well as ISO certifications for manufacturing processes. Failing to meet these standards can result in costly recalls, damage to your brand’s reputation, and even legal consequences.

AYO Labs operates with strict regulatory compliance in mind, ensuring that all products are produced in accordance with cGMP (Current Good Manufacturing Practice) standards and other regulatory frameworks. Our facility is registered with the FDA for OTC (over-the-counter) manufacturing and has ISO 1234 certification for quality systems, ensuring that the products you launch will meet all required safety & regulatory standards.

3. Neglecting Product Development & Customization

While it is tempting to go with a white label manufacturer that offers generic formulations, this approach can limit your brand’s potential. Custom formulations and personalized product development give your brand a unique edge and help differentiate your product in the crowded market. Consumers are increasingly seeking unique and effective products, and launching your brand without custom formulations can hinder your ability to compete.

At AYO Labs, we offer comprehensive R&D services to help you create your brand’s products, from initial formulation to finished product. Our team of expert cosmetic chemists works with you to develop sustainable formulas, reverse engineer existing products or create entirely new solutions that align with your brand’s vision.

4. Ignoring Supply Chain and Logistic Challenges

Launching a private label brand requires a solid logistics and supply chain strategy. Delays in product delivery, poor inventory management, or an inefficient supply chain can result in missed opportunities and frustrated customers. Before launching ensure you have a well-structured plan for getting your products from manufacturer to consumer.

At AYO Labs, we offer end-to-end logistics and supply chain services ensuring that your products are delivered on time, every time. With our experienced team handling the complexity of product shipping, you can focus on growing your brand while we manage the backend operations.

5. Not Building a Professional Network

One of the most common mistakes entrepreneurs make while launching a private label brand is trying to do everything alone. Building a professional network is crucial to your brand’s success. This network can include industry experts, suppliers, distributors, marketing professionals, and even other entrepreneurs who have gone through the process.

AYO Labs provides entrepreneurs with more than just manufacturing capabilities. We offer access to an extensive network of industry professionals, including marketing experts, branding specialists, and business mentors. This network can be invaluable as you navigate the challenges of growing your brand.

6. Failing to Leverage Market Insights and Consumer Testing

Before launching your product, it’s important to test it with your target market. Conducting consumer testing allows you to understand how your audience perceives your product, packaging, and messaging. Failing to gather this feedback before your full-scale launch can result in costly mistakes and missed opportunities.

At AYO Labs, we offer consumer testing services to help you fine-tune your products before they hit the market. This testing provides valuable insights into how your products perform with real consumers, enabling you to make adjustments as needed for a successful launch.

Conclusion

Launching a private label brand is an exciting venture, but avoiding these common mistakes is essential for long-term brand success. Whether you’re creating your brand product, or managing supply chain logistics, every step of the process requires careful planning and execution. By choosing the right brand manufacturer, ensuring regulatory compliance, investing in product development, and leveraging professional networks and consumer feedback, you can avoid costly mistakes and set your brand up for success.

At AYO Labs, we specialize in providing the tools and services entrepreneurs need to create and scale their private label brands. With our manufacturing expertise, customizable solutions, and extensive network, we are here to help you supercharge your brand and succeed in the competitive health and beauty ecosystem.

If you’re ready to launch your brand, get in touch with us today at Sales@ayolabs.com and learn how we can help you turn your vision into reality.

[thesecretjourneyofmarketing]

🌟 Master the Art of Product Marketing 🌟

Ever wonder what makes a product truly successful? 🤔 Dive into our latest blog post to explore the essential concepts of product marketing that can transform your strategy!

✨ Here’s what you’ll discover: ✅ How to position your product for success 🎯 ✅ Strategies to connect with your ideal audience ��� ✅ Secrets to launching products that stand out 🚀 ✅ Real-world examples of marketing done right 🛍️

Whether you're a budding entrepreneur, a marketing enthusiast, or someone curious about the strategies behind great products, this post is packed with insights you can’t miss!

👉 Read it now: Product Marketing

Let’s talk product marketing! Reblog and share your thoughts with us. 💬

[champstorymedia]

Market Research 101: How to Validate Your Business Idea Before You Launch

Launching a new business can be an exhilarating yet daunting task. One of the critical steps in ensuring your startup’s success lies in conducting thorough market research. This article, "Market Research 101: How to Validate Your Business Idea Before You Launch," will guide you through the essential processes of validating your business idea. By the end, you will have the knowledge and tools…

[brewscoop]

Discover how the nation's #1 brewer, Anheuser-Busch, is championing American farmers with the US Farmed Certification! Learn how this initiative supports local agriculture, ensures high-quality ingredients, and boosts sustainability. Check out the full story on how these efforts are shaping the future of US agriculture.

[brandingbridge123]

" A brand is a reflection of your company’s values and ethics. "

[lalitksharma]

Top Brand Strategy Consultant in Chandigarh | Lalit K. Sharma

Compared to other brand strategy consultants in Chandigarh, Lalit K. Sharma is the one who stands out and his market awareness helps elevate the brands to new heights. He does smaller objective campaigns, product launches, expansion campaigns, content strategies for sustained campaigns, sale campaigns, and political campaigns where he leaves his mark. His aim is always to take your brand to the next level. Lalit K. Sharma's brand strategy dives deep into your mission and target audience, crafting a message that resonates and builds trust. Think market research, competitor analysis, and customer satisfaction surveys—all to keep your brand ahead of the curve. But it's not just data; it's magic!

He and his team design a logo that captures your essence and a tagline that sticks, leaving a lasting impression on your ideal customer. His enduring content strategies keep brands in the spotlight. If you're seeking a brand consulting expert who delivers tangible results, look no further than Lalit K. Sharma.

[abiodun-360degree]

Stages in The Product Life Cycle (PLC)

Stages in The Product Life Cycle (PLC) Introductory Stage: At this first stage of a product’s life, the supplier can choose from the strategies which range from the “penetration” where the supplier invests to gain the maximum share of a new market, through the “skimming” where the maximum short – term profit is derived from the “innovation”. In earlier case the main task is to create awareness…

[ecommenchanter]

Fast-Track to Online Income: Comprehensive Strategies to Earn Money and Grow Quickly in E-commerce

Introduction

The digital landscape has significantly transformed the way we conduct business, opening up countless opportunities for generating income online. E-commerce, a sector that has seen exponential growth over the years, has become a key player in the digital economy, offering anyone with an internet connection a chance to jump into the world of online selling.

While it’s important to maintain realistic expectations — you won’t become a millionaire overnight — with the right approach, strategic planning, and a good deal of determination, it’s certainly possible to start earning money online in a matter of weeks, perhaps even days. This article will offer an in-depth, step-by-step guide to help you hit the ground running and fast-track your online income through e-commerce.

Part 1: Dropshipping — A Quick Start

Why Dropshipping?

The beauty of dropshipping lies in its simplicity and low entry barrier. It’s an e-commerce model where you don’t handle the products you sell. Instead, you work with a supplier who stores, packs, and ships the products on your behalf. This means you can start selling without a huge capital investment or the hassle of inventory management.

Finding a Reliable Supplier

Your supplier is your business partner, and their performance directly affects your customer satisfaction. You can find suppliers on platforms like AliExpress, Oberlo, SaleHoo, or Doba. Check for suppliers with excellent reviews, reliable shipping, and high-quality products. Remember, the cheapest supplier may not always be the best choice.

Choosing Profitable Products

Your product choice can make or break your business. Focus on niche products that are trending but not overly saturated. Tools like Google Trends, Niche Scraper, and Trend Hunter can help you identify potential winning products.

Pricing Your Products

Pricing is a crucial part of your business strategy. It should be high enough to cover your costs and generate a profit, but low enough to attract customers. Consider your target audience, product quality, and market competition when setting prices.

Part 2: Building Your Online Store

Why Shopify?

Shopify is a leading e-commerce platform known for its user-friendly interface, robust functionality, and excellent customer support. It offers a 14-day free trial that allows you to set up your store and get comfortable with the platform before committing to a paid plan.

Designing Your Shopify Store

Your online store is your virtual storefront, and its design should create a positive first impression. Choose a clean, professional Shopify theme that aligns with your brand identity. The layout should be intuitive, with a focus on user experience. Ensure your website is mobile-friendly, as a significant portion of online shopping happens on mobile devices.

Creating Stellar Product Listings

Your product page is where the selling happens. Each product listing should include an engaging title, a detailed description, high-quality images, and a clear call-to-action. Highlight the benefits of your products and why customers should choose them over competitors.

Setting Up Payments and Shipping

Shopify supports a wide range of payment gateways, including PayPal, Stripe, and credit card payments, making it easy for customers worldwide to shop from your store. For shipping, you can use the rates provided by your dropshipping supplier. Be clear and transparent about shipping costs and times on your product pages and checkout process.

Part 3: Pre-Launch Marketing

Why Pre-Launch Marketing?

Building hype before your store’s launch can help you hit the ground running. Use this period to create a community around your brand, generate interest in your products, and build anticipation for your launch.

Building an Email List

An email list is a powerful marketing tool. Use lead magnets — incentives you offer to potential buyers in exchange for their email address — to encourage website visitors to subscribe to your mailing list. This could be a discount on their first purchase, a free ebook, or exclusive access to pre-launch products.

Social Media Teasers

Leverage social media platforms like Instagram, Facebook, and Pinterest to share teaser posts about your upcoming store launch. These could be behind-the-scenes looks at your product selection process, sneak peeks of your products, or countdown posts leading up to the launch. Remember, engagement is key. Respond to comments and messages, and build genuine relationships with your followers.

Part 4: Launching Your Store

The Grand Opening

Now that you’ve built up anticipation, it’s time for the big reveal. Announce the launch on your social media channels and send out an email blast to your subscribers. To encourage initial purchases, consider offering a special launch-day discount or a small gift with every purchase.

Leveraging Social Media for Promotion

Stay active on your social media channels. Regularly post engaging content, interact with your followers, and promote your products creatively. Consider running contests or giveaways to increase engagement and reach. Also, don’t shy away from paid advertising on social media — it can be an effective way to reach a larger audience.

Part 5: Post-Launch Marketing Strategies

Influencer Marketing

Influencer marketing is a powerful tool in the e-commerce world. Influencers have established audiences who trust their recommendations. Partnering with influencers in your niche can drive significant traffic to your store and boost your sales.

Running Paid Ads

Paid advertising, particularly on platforms like Facebook and Instagram, can be a game-changer for your online store. With the ability to target specific demographics based on interests, location, age, and more, you can reach potential customers who are likely to be interested in your products. Start with a small budget and gradually increase it as you see positive results.

Search Engine Optimization (SEO)

SEO is a long-term strategy that can drive organic traffic to your store. It involves optimizing your website and product pages to rank higher in search engine results. This can be done by using relevant keywords in your content, optimizing your website’s loading speed, and building high-quality backlinks.

Part 6: Fostering Growth and Expansion

Prioritizing Customer Service

Excellent customer service can set you apart from your competitors. Ensure you respond to customer inquiries quickly and professionally. If issues arise with orders, handle them promptly and to the customer’s satisfaction. Happy customers are more likely to become repeat customers and refer others to your store.

Analyzing and Optimizing

Regularly review your store’s performance using analytics tools like Google Analytics or Shopify’s built-in analytics. These tools provide valuable insights into your customers’ behavior, popular products, and traffic sources. Use this information to optimize your website, marketing strategies, and product selection.

Expanding Your Product Range

As your business grows and you gain a better understanding of your customers, consider expanding your product range. This could mean adding new products within your existing niche or branching out into complementary niches. However, ensure any new products align with your brand and are likely to appeal to your target audience.

Part 7: Scaling Your Business

Moving Beyond Dropshipping

Once you’ve built a stable income stream through dropshipping, consider exploring other e-commerce business models. For instance, you could transition into wholesaling or even manufacturing your own products. This could increase your profit margins, give you more control over product quality, and allow you to offer unique products that set you apart from the competition.

Building a Strong Brand

As your business grows, focus on building a strong brand. A compelling brand story, a consistent visual identity, and a clear value proposition can help you establish a strong market presence. Invest in quality branding elements such as a professional logo, a unique color palette, and a consistent tone of voice in all your communication. Remember, a strong brand can command customer loyalty and distinguish you from competitors.

Investing in Advanced Marketing Strategies

As your business scales, so should your marketing efforts. Consider more advanced strategies such as content marketing, email automation, retargeting ads, and even hiring an SEO consultant.

Content Marketing: Regularly publishing high-quality, relevant content can drive traffic to your site, improve your SEO, and position your brand as an authority in your niche. This could be blog posts, how-to guides, or even video content.

Email Automation: Automated email campaigns can help you nurture relationships with your customers. This could include welcome emails, cart abandonment reminders, and personalized product recommendations.

Retargeting Ads: Retargeting ads can help you reach people who have previously interacted with your brand, reminding them of their interest and encouraging them to complete a purchase.

SEO Consulting: As your store grows, you may want to consider hiring an SEO consultant. They can provide expert advice and implement advanced strategies to help your store rank higher in search engine results.

Part 8: Mastering Customer Retention

Why Customer Retention Matters

Acquiring new customers is important, but retaining existing ones is just as crucial. In fact, it’s often more cost-effective to retain a customer than to acquire a new one. A loyal customer base can provide a steady stream of revenue and serve as brand ambassadors, promoting your business through word-of-mouth marketing.

Implementing a Loyalty Program

A loyalty program can incentivize repeat purchases by rewarding customers for their loyalty. This could be a points-based system where customers earn points for every dollar spent, which can be redeemed for discounts or free products. Or, it could be a VIP program offering exclusive perks to members.

Offering Excellent Post-Purchase Support

Post-purchase support is a crucial part of customer retention. This includes answering any questions or concerns customers may have about their purchase, providing easy and hassle-free returns or exchanges, and following up with customers to ensure they’re satisfied with their purchase.

Part 9: Exploring International Markets

The Benefits of Going Global

Expanding your e-commerce business to international markets can open up a whole new customer base, significantly increasing your sales potential. Additionally, it can help spread risk — if sales dip in one market, they may be up in another.

Conducting Market Research

Before expanding internationally, conduct thorough market research to understand the demand for your products in different markets, the competition, and any cultural nuances that could affect your marketing and sales strategies.

Overcoming Logistics Challenges

International expansion comes with logistical challenges, such as shipping, taxes, and customs. Partnering with international shipping providers and understanding the tax and customs regulations of the countries you’re selling in can help you overcome these challenges.

Part 10: Preparing for the Future

Staying Ahead of E-commerce Trends

The e-commerce landscape is constantly evolving, and staying ahead of trends can give you a competitive edge. This could involve adopting new technologies (like AR and VR for product visualization), exploring new marketing strategies (like TikTok marketing), or even expanding into new product categories.

Investing in Sustainability

Sustainability is becoming increasingly important to consumers. Incorporating sustainability into your business — whether through eco-friendly packaging, sustainable sourcing, or carbon offset shipping — can not only help the environment, but also attract a new segment of eco-conscious consumers.

Adapting to Changes in Consumer Behavior

Consumer behavior is continually changing, influenced by social, economic, and technological factors. Regularly reviewing your sales data, keeping an eye on industry trends, and actively seeking customer feedback can help you stay in tune with changes in consumer behavior and adapt your business accordingly.

Part 11: Building a Team

As your e-commerce business grows, you may need to expand your team to handle the increasing workload and bring in new skills and perspectives.

Hiring the Right People

Hiring the right people is crucial for the success of your business. Look for individuals who are passionate about your industry, align with your company culture, and have the skills and experience needed for their role.

Delegating Tasks

As a business owner, it’s important to delegate tasks so you can focus on strategic decision-making. Assign operational tasks (like order fulfillment and customer service) to your team members, and consider outsourcing specialized tasks (like SEO and content creation) to experts.

Building a Positive Company Culture

A positive company culture can improve employee satisfaction and productivity. Foster a culture of open communication, recognize and reward hard work, and provide opportunities for professional growth.

Part 12: Keeping the Momentum Going

Building a successful e-commerce business is a marathon, not a sprint. Even after achieving initial success, it’s important to keep pushing forward and striving for growth.

Continually Optimizing Your Store

E-commerce is a fast-paced industry, and what worked yesterday may not work tomorrow. Regularly review and optimize your store based on performance data and industry trends. This could involve tweaking your website design, improving product descriptions, or optimizing your checkout process.

Expanding Your Marketing Efforts

As your business grows, you should continually expand and diversify your marketing efforts. Test new marketing channels, experiment with different ad formats, and continually optimize your campaigns based on performance data.

Innovating and Experimenting

Don’t be afraid to innovate and experiment. Whether it’s launching a new product line, trying a new marketing strategy, or experimenting with a new business model, taking calculated risks can lead to big rewards.

Conclusion

While the promise of fast money in e-commerce is enticing, it’s important to remember that building a successful online business requires strategic planning, hard work, and a commitment to continuous learning and adaptation. It’s not about getting rich quick, but about building a sustainable business that can provide a steady income stream over time.

The roadmap outlined in this article offers a comprehensive guide to fast-tracking your online income. By starting with dropshipping, setting up an attractive and user-friendly online store, leveraging pre-launch and post-launch marketing strategies, and focusing on customer satisfaction, analysis, and optimization, you can set your e-commerce business up for success. As your business grows, you can explore other business models and advanced marketing strategies to further increase your income.

So, are you ready to embark on your e-commerce journey? With this detailed guide, you’re well-equipped to fast-track your path to earning online income. Remember, every successful business started somewhere, and today could be your day one. So, take that first step, and let the journey begin!

[unwyresoltuions]

agency brand identity

Ditch the jargon and step into a world of simple strategies that blend creativity with an innovative approach. Give your business the voice it deserves and experience branding solutions that ‘unwyre’ even the most complex of briefs; with our vast array of customized services. We not just help you get the visibility you need, but also make you stand out from your competitors through an approach that blends traditional and new-age marketing.

[iknewitbefore]

GetResponse Review 2023: A Comprehensive and Affordable Email Marketing Platform

As businesses continue to adapt to the ever-changing digital landscape, email marketing remains a reliable and effective tool for reaching customers. With countless email marketing platforms available, it can be challenging to determine which one is the best fit for your needs. GetResponse is one such platform that has gained popularity in recent years. In this review, we will take a closer look at GetResponse and what it has to offer.

User Interface

GetResponse's user interface is clean and easy to navigate, making it simple for users to create email campaigns, automate messages, and manage subscriber lists. The platform's drag-and-drop email editor is intuitive, and the pre-designed templates make it easy to create visually appealing emails without requiring any coding knowledge. Additionally, the platform's automation workflows are easy to set up, allowing businesses to automate email campaigns and track customer behavior without any technical expertise.

Features

GetResponse offers a range of features that make it a versatile tool for businesses of all sizes. In addition to standard email marketing features such as A/B testing and segmentation, the platform offers landing page creation, webinars, and e-commerce capabilities. These additional features make GetResponse a more comprehensive marketing platform, allowing businesses to manage multiple aspects of their marketing campaigns from a single dashboard.

Pricing

GetResponse's pricing is competitive, with plans starting at $15 per month for up to 1,000 subscribers. As the number of subscribers increases, so does the monthly cost, with plans topping out at $1,199 per month for up to 100,000 subscribers. There is also a free trial period available for new users, allowing them to try out the platform before committing to a subscription.

Customer Support

GetResponse's customer support team is available 24/7 via email and live chat, making it easy for users to get help when they need it. The platform also offers a range of resources, including tutorials and webinars, to help users get the most out of the platform.

Conclusion

Overall, GetResponse is a robust and user-friendly email marketing platform that offers a range of features at a competitive price point. Its intuitive user interface and comprehensive range of features make it an excellent option for businesses of all sizes, and its customer support team is always available to help users navigate the platform. With a free trial period available, businesses can try out the platform before committing to a subscription, making it a low-risk option for those looking to improve their email marketing efforts.Click here to start your free trial now!

[jasadigitalmarketingresto]

AHLI, 0822-2984-0002, Mempromosikan Coffe Shop

[arkhammaid]

— ˚₊‧⁺˖ THE LIGHTNING ON TRACK | SERIES MASTERLIST

CURRENTLY ON INDEFINITE HIATUS!!

you can check out my other writing on my ao3 <3

fandom. formula one & mcu

about. the first daughter of the stark family drives for their brand new team in formula one

pairing. none yet, all platonic (can be changed in the future)

content warnings. written in 3rd person, fem!reader, written and smau chapters, not edited/proofread

notes. welcome, welcome! i've seen so many reader!driver stories here so i decided to contribute :) as for now, i have no final destination with this story, but i do have some ideas i definitely want in. pls feel free to share your own ideas!!

ABOUT THE STARK RACING F1 TEAM.

the family. the team. the public opinion. the grid's reaction.

ABOUT THE PAST.

before the family. before formula one.

ABOUT THE PRESENT.

the 2025 season.

-> the livery launch. the strategy call. the pre-season testing. the wait for first race. the training. the interview.

the 2026 season.

ABOUT THE FUTURE.

ABOUT THE ALTERNATE UNIVERSES.

taglist. @lilypadlover , @adorablezhui , @peqch-pie , @keyz-writes , @obsidianjewel , @aimixx , @themercyverse , @lem-hhn , @akiraquote , @kiiyoooo , @nichmeddar , @nothingfuninthislife , @fionaschicken , @lyrasconstellation , @spideybv28 , @keii134 , @starssfall , @tpwkstiles , @fangirl-dot-com , @nichmeddar , @lady-laura-speaks , @nikfigueiredo , @hinamesgigantica , @brakingboundaries , @almostjollypizza , @yoremins , @raizelchrysanderoctavius , @celesteblack08 , @watermelon-sugars-things , @lighttsoutlewis , @radiantdanvers , @vellicora , @sterredem , @hiireadstuff , @jolixtreesunn , @mypage-myfandoms , @nelly187 @greeneyesandsunshine , @fulla02 , @welovediaaxx , @whyamireadingthis , @67-angelofthelordme-67 , @blueberry64857959 , @winchesterwife27 , @six-call , @skywalker1dream , @mellowarcadefun , @cherry-piee , @peterholland04 , @motorsportloverf1 , @renarots , @msbyjackal , @woozarts , @leclucklerc , @yl90

crossed off tags mean i can't tag you!

DO YOU WANT TO JOIN THE SERIES TAGLIST? please leave a comment on this post or send a non anonymous ask!

ARKHAM MAID 2024

[champstorymedia]

Starting Strong: Key Strategies for Launching Your Dream Business

When it comes to launching your dream business, starting strong is crucial. The initial steps you take can determine your venture’s success or failure. From validating your idea to understanding your market, every action plays a significant role in your entrepreneurial journey. In this comprehensive guide, we will explore key strategies for launching your dream business, equipping you with the…

[carsthatnevermadeitetc]

What a difference 74 years makes juxtaposition of Jaguar Mark VII, 1950 & Jaguar Type 00 Concept, 2024. The news and social media media in the UK have been busy with Jaguar's new concept today so I thought I'd pitch it. First of all some context: Jaguar has been owned by Indian Multinational Tata Motors since 2008. Recently Jaguar has been doing badly, at present they don't make any saloons or sports cars at all. Their most recent model, the I-Pace electric crossover was introduced in 2018 and is scheduled to be discontinued in 2025. The E-Pace compact SUV is about to end production leaving the F-Pace SUV (introduced in 2015) as their only offering. On November 18 the Jaguar brand was relaunched with a new logo and aimed at a new, more rarified market. The Type 00 is a concept that points to the future style of Jaguar cars. It is not a "production intent" concept, their first "reimagined" production car will be an electric four‑door GT – to be revealed in late 2025. The important thing to note about their new saloon is that it will sell for around £120,000, twice the price of the last XJ saloon when it was discontinued in 2019. I have juxtaposed the Type 00 with the Mark VII because it was also launched at a time when Jaguar was repositioning itself in post-war Britain and was a high-end saloon, the first to use Jaguar's then new XK DOHC straight 6. Jaguar are taking a huge risk with their new electric saloon, only time will tell if their strategy will work but I have never seen a concept car get as much news coverage and comment as the Type 00

[felassan]

"Electronic Arts Inc. and BioWare have provided a first-look at gameplay from the opening moments of the highly anticipated all-new single-player fantasy RPG experience, Dragon Age: The Veilguard. This bold, heroic adventure is built to deliver on what the series is best known for: rich storytelling, fantasy worldbuilding, companions and fellowship, and a world where you matter. In Dragon Age: The Veilguard, you’ll embark on a quest to face powerful Elven gods and stop the destruction they’re unleashing on the world. You are known as Rook, battling on the front lines alongside a compelling cast of companions with individual storylines and motivations. In true Dragon Age fashion, companions are central to the experience and as Rook, you must rise up, rally your crew and forge relationships to become the unexpected leader others believe in. Dragon Age: The Veilguard is launching worldwide to PlayStation 5, Xbox Series X|S and PC in Fall 2024. “We want every single moment in the expansive, story-driven experience of Dragon Age: The Veilguard to feel impactful,” said Corinne Busche, Game Director of Dragon Age: The Veilguard. “Players will journey to more regions than any other Dragon Age game, where they’ll need to level up and customize deep skill trees to take on increasingly challenging enemies. Additionally, our combat blends fluid moment-to-moment action with the deep RPG strategy the franchise is known for. We’re incredibly excited to offer players around the world a first-look at this experience that embraces BioWare’s storytelling roots of carefully crafted and immersive single-player RPGs.” In Dragon Age: The Veilguard, the Elven Trickster god of legend Solas wants to tear down the Veil that separates Thedas from the world of demons, restoring his people’s immortality and glory – even at the cost of countless lives. But his ritual goes awry, and his worst fears are realized, as two of his most ancient and powerful adversaries are released. They seek only to finish what they started millennia ago – the complete and utter domination of our world. Rook’s journey to stop these two powerful deities will span across all of Thedas to bustling cities, lush tropics, boreal forests, fettered swamps and the deepest depths, but be wary of the evil forces along the way like the Dark Spawn, Venatori Cultists and Demons of the Fade."

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"Key Features of Dragon Age: The Veilguard Fellowship: Dragon Age: The Veilguard’s brand new companions come alive with some of the most compelling individual storylines in Dragon Age history. Expansive and dynamic stories navigate love, loss and complex choices that will affect your relationships and the fate of each member of the Veilguard. New companions like the Veil Jumper Bellara, the necromancer Emmrich, and the private detective Neve, come from iconic factions in Dragon Age lore, possessing individual skill trees and specialized gear for advanced team progression. You’ll see familiar faces, too, such as the archer Lace Harding who returns to the series as a full time companion. Choice and Consequences: Dragon Age: The Veilguard builds on the series’ deep role-playing roots, providing extraordinary storytelling and worldbuilding, deep personalities for each companion, meaningful choices and impactful cinematic moments. The bonds you create and the relationships you forge will be affected by your choices made throughout your journey.  A Crafted Experience: As a character-driven RPG, Dragon Age: The Veilguard delivers a crafted experience that pays homage to BioWare’s history of storytelling. The Lighthouse provides a central place where you can rest, learn more about the world through conversations, while the Crossroads allows you to traverse to separate explorable regions of the world with your companions. You’ll experience more of Thedas than ever before as your story unfolds across meticulously crafted biomes and beautiful regions including Rivain, Weisshaupt, Arlathan, Minrathous, the Deep Roads and more, each inviting you to delve deeper into the narrative and uncover the mysteries of the land. Fluid, Customizable Combat: Immersive combat blends fluid moment-to-moment controls with tactical decision-making. Players can fully customize their experience to fit their playstyle with diverse skill trees among three different classes - Warrior, Mage and Rogue - each with unique abilities and specializations. Choose two companions to join you on your quests and unleash powerful team combos that can change the tide of any battle. Make strategic choices and direct your allies to fight, heal or stay out of the fray with the newly-added ability wheel. Be the Leader You Want To Be: Dragon Age: The Veilguard features a robust character creation system that allows you to be the leader you want to be with a vast range of customization. BioWare has created the most comprehensive character creator in Dragon Age yet to make this story truly your own."

[source]

"his worst fears are realized, as two of his most ancient and powerful adversaries are released. They seek only to finish what they started millennia ago – the complete and utter domination of our world."

👁️

"All the world will soon share the peace and comfort of my reign" / "Glory to the Risen Gods. They've come to deliver this world." [x]

also:

lush tropics, boreal forests, fettered swamps, the Deep Roads ("the deepest depths")

more regions than ever before

Rivain, Weisshaupt, Arlathan, Minrathous, the Deep Roads and more

fight darkspawn, demons, Venatori cultists

the Lighthouse (our central hub) is a central place where we can rest and have conversations

We will travel around the world via The Crossroads and presumably the eluvians

companions have specialized gear (Fel note: more on companion skill stuff here)

and I love what they are saying here about storytelling and character-focus and everything of that kind here. :)