#brand audit

[isubhamdas]

Inclusive Marketing starts with Website and Social Audit

Conducting an inclusive website and social media audit can help you reach a wider audience, improve engagement, and boost conversions. By focusing on representation, accessibility, and brand values, you can create a more inclusive online presence that resonates with your target audience. Representation MattersAccessibility is KeyCommunicate Your ValuesAudit Your Existing ContentMeasure Your…

[trexalicious]

WAAAAAAGH! I'm the victim...again! Of course it's Catherine's fault...

[i-like-gay-books]

getting rejected from a student-run organization is wild like yeah we're just here to have fun! but not you we don't want you

[bluteamplural]

been blurry & dissociated practically all day, feeling doesn't abate after 2nd round of auditions, get home. new guy shows up. what the fuck

[acemerotechnologies]

Acemero is a company that strives for excellence and is goal-oriented. We assist both businesses and individuals in developing mobile and web applications for their business.

Our Services include:

Web/UI/UX Design

CMS Development

E-Commerce Website

Mobile Apps

Digital Marketing

Branding

Domain & Hosting

API Integration

Our Products include :

Support Ticket System

Direct Selling Software

Learning Management System

Auditing Software

HYIP Software

E-Commerce Software

[severalowls]

So in Ireland (possibly the entire EU) there is a regulation stipulating that in order to sell potato crisps as "hand cooked", which often carries a luxury price point, a very specific part of the process has to be done manually (iirc, dipping the potato slices into boiling oil), while the rest can be largely handled by machines and mostly automated.

According to somebody involved in production line design many years ago, one of the major crispmongers of Ireland was interested in how they could save having a guy whose sole job it was to hand-operate the conveyor that conveys the sliced potatos into boiling oil and then back out of the boiling oil and back onto the automated bit that does the seasoning and packaging and so on, which would be an all-day mind-numbing job, but more importantly they'd have to pay the guy and companies hate that.

So these regulations are enforced by regular factory audits, where somebody from the regulatory body shows up with a clipboard (or these days, an ipad) and checks that everything is operating at acceptable standards and required processes are being adhered to. Which works, but factories can often... Plan for audit days.

So the compromise the designer came up with was that the oil conveyor would have a hand-crank. But that it didn't do anything. The entire machine was automated. Except for audit days, where they could have one of the engineers stand there and look really busy turning the crank.

[jcmarchi]

Weekly News for Designers № 719

New Post has been published on https://thedigitalinsider.com/weekly-news-for-designers-%e2%84%96-719/

Weekly News for Designers № 719

Figma AI Updates to Elevate Your Design Workflow Figma has shared some prototypes for platform updates that integrate AI. This Tuts+ article covers each of them to explore their possibilities.

State of Brand Report 2023 Discover key insights into the trends, challenges and strategies of branding this year.

Internet Artifacts Explore artifacts from the early days of the internet right up until the present day.

Naming Variables In CSS Some collected thoughts from Jonathan Dallas related to naming CSS Custom Properties.

The Negative Impact of Mobile-First Web Design on Desktop Mobile-first web designs cause significant usability issues when viewed on desktop.

Free T-Shirt Mockup Templates for Photoshop These free realistic iPhone mockup templates are perfect for showcasing the UI or UX of your mobile app design or responsive website.

Introducing Learn Performance Course This is new and free course is intended for those that care about web performance, but may be just beginning to get familiar with it.

It’s 2023, Here is Why Your Web Design Sucks Heather Buchel explores the reasons why we no longer have web designers.

State of React 2023

Let’s Reinvent the Wheel

The 2023 Design Tools Survey This survey gathers usage data from thousands of designers each year and many of the design companies you know use this data to better understand and improve the design tools industry.

CSS & JavaScript Snippets for Creating Notification UIs A collection of CSS and JavaScript code snippets for creating unique notification and alert systems and UIs.

Image Layer Animations with Clip-Path Some ideas for speedy page transition animations with layered images using clip-path.

Common Questions About Interpreting Page Speed Reports Take a closer look at how various performance tools audit and report on performance metrics, such as core web vitals.

Geist Font A new and free typeface that has been specifically designed for developers and designers.

Photoshop Action Sets for Cinema & Movie Effects A collection of one-click cinema & movie effect Photoshop action sets that will take your photos to the next level.

[girlantony]

who needs sleep before an audition when you have anxiety a chest cold and an apartment so hot it's essentially a sauna

[indiansalahkar23]

Top Best Brand Registration Online in India - India Salahkar

Get Trademark Registration online in India with Indian Salahkar. Learn about documents required & Brand Registration process. Get the Free Consultation on Trademark Registration Services.

[agrarian-blog]

Why Are Rural Marketing Strategies Failing Without Strong Brand Identity Systems?

In today’s competitive market, many businesses targeting rural audiences struggle to make a lasting impact. Challenges such as understanding rural consumer behavior, navigating limited infrastructure, and ineffective branding often lead to underwhelming results. In this blog, we’ll explore how a well-thought-out rural marketing strategy and robust brand identity systems can address these pain points and drive success.

What Makes Rural Marketing Strategies So Challenging?

Rural markets are diverse, yet they pose unique challenges that businesses must address:

Limited Connectivity: Poor digital infrastructure in rural areas makes online campaigns less effective.

Cultural Nuances: A one-size-fits-all approach often fails due to varying regional preferences.

Trust Deficits: Rural customers are more likely to rely on word-of-mouth than flashy advertising.

Without a tailored strategy, these obstacles can derail even the most ambitious plans.

How Can a Rural Marketing Strategy Be Tailored for Success?

To succeed in rural markets, businesses must create strategies that address these unique challenges.

Leverage Local Insights: Understand the community's needs and preferences through on-ground surveys or collaborations with local influencers.

Focus on Simplicity: Avoid complex messaging; instead, use relatable visuals and storytelling.

Hybrid Outreach: Combine offline channels like radio, kiosks, and fairs with digital marketing to maximize reach.

Micro-targeting: Break your strategy into smaller, location-based campaigns for better resonance.

By prioritizing these elements, companies can connect with rural audiences more effectively.

Why Is a Brand Identity System Vital for Rural Success?

A brand identity system isn’t just for urban markets—it’s the cornerstone of trust and recognition, especially in rural areas where word-of-mouth holds power. Here's why it matters:

Consistency Across Touchpoints: A cohesive identity ensures your brand is recognized across print, digital, and on-ground platforms.

Building Emotional Connections: Strong branding, rooted in rural culture, can create an emotional bond with consumers.

Standing Out in Crowded Markets: A distinct identity helps your brand shine, even amidst local competitors.

For example, integrating culturally relevant symbols and language in your logo, ads, and packaging can resonate deeply with rural customers.

How Do Rural Marketing and Brand Identity Work Together?

When combined, a robust rural marketing strategy and a strong brand identity system can overcome the biggest pain points, such as:

Brand Recall: A memorable identity ensures your marketing efforts are not forgotten.

Trust Building: Consistent branding fosters trust, especially in markets skeptical of new players.

Scalable Campaigns: A unified identity allows for campaigns that can adapt to various regions without losing authenticity.

For instance, a regional FMCG company increased its sales by pairing locally themed branding with grassroots-level promotions, resulting in higher customer loyalty.

What Are the Key Steps to Building a Strong Brand Identity in Rural Markets?

Creating a compelling brand identity for rural audiences requires a mix of creativity and cultural sensitivity.

Understand the Audience: Research rural consumers' values, preferences, and habits.

Cultural Integration: Incorporate local art, dialects, and traditions into your branding.

Simplify Visuals: Use clear, relatable symbols that are easy to identify and remember.

Be Authentic: Rural audiences value honesty; avoid over-promising or imitating urban trends.

By aligning your branding efforts with these principles, you can create a lasting impression.

What Role Does Digital Play in Modern Rural Marketing Strategies?

While offline methods remain vital, the rise of mobile internet is transforming rural marketing. Here’s how businesses can harness this potential:

Localized Digital Ads: Platforms like Google and Facebook allow for hyper-local targeting based on location.

WhatsApp Marketing: This app has penetrated rural markets and is ideal for personalized communication.

E-commerce Integration: Partnering with local delivery services can expand your reach.

Edutainment: Share engaging, educational content that subtly promotes your brand.

These strategies ensure your brand remains visible in an increasingly digital landscape.

How Does Agrarian Help Businesses Succeed in Rural Markets?

Agrarian specializes in developing rural marketing strategies and brand identity systems tailored for success. By combining deep industry insights with a focus on cultural relevance, they provide solutions that resonate with rural audiences. Learn more about their services at agrarian.co.nz.

Conclusion: Crafting Success in Rural Markets

A winning formula for rural markets lies at the intersection of a customized rural marketing strategy and a cohesive brand identity system. By addressing pain points like lack of trust, inconsistent messaging, and cultural disconnect, businesses can unlock the full potential of rural opportunities.

For those looking to build trust, drive engagement, and achieve lasting success, now is the time to rethink your approach. Explore resources and expert insights to guide your journey at agrarian.co.nz.

[ameliawell]

Why Accounting Services in Hong Kong Are Essential for Your Business

Partnering with accounting services in Hong Kong is a smart move for any business looking to grow. Hong Kong offers a business-friendly environment, and local accounting firms are experts in navigating tax laws, compliance, and financial reporting. Whether you're a startup or established company, they help minimize tax liabilities, avoid mistakes, and provide valuable insights for making informed decisions. With their local expertise, accounting services in Hong Kong ensure your business stays financially healthy and on the path to long-term success.

[growmorebusinessptyltd]

Transform Your Business with a Cutting-Edge Website Design!

Transform Your Business with a Cutting-Edge Website Design! At Growmore Business Pty Ltd, we craft innovative, user-friendly, and mobile-responsive websites that will elevate your brand. Whether you're looking to revamp your current site or build one from the ground up, our team of experts specializes in creating SEO-optimized, visually stunning websites tailored to your business needs. Boost your online presence, engage your audience, and turn visitors into loyal customers. We offer: Custom Website Design E-commerce Solutions SEO & Mobile Optimization Fast Loading Speed Secure & Reliable Hosting Ongoing Maintenance & Support Ready to Grow More? Contact us today and let’s build something amazing together! For more details connect with us on Mobile : ‎+61 480 027 348 E-Mail : info@growmorebiz.com.au www.growmorebiz.com.au

[melonisopod]

How do you manage to be less profitable than Tumblr?

love how everybody was always joking about tumblr being the ultimate profit killer website which could make u run out of business if you bought it. but elon managed to do it with twitter. masterful gambit sir

[leadgenertion]

As a premier digital marketing agency in Dubai, UAE, BrandDirect Digital stands at the forefront of innovative strategies and cutting-edge solutions that drive business success in the digital age. Our agency combines a deep understanding of the local market with a global perspective, ensuring that every campaign we design is not only relevant but also impactful on a global scale. We specialize in creating tailored digital marketing strategies that align with your brand's goals, utilizing a blend of SEO, social media marketing, PPC, content creation, and more. Our team of experienced professionals is dedicated to delivering measurable results, enhancing your online presence, and connecting you with your target audience effectively. At BrandDirect Digital, we prioritize transparency, client satisfaction, and a commitment to excellence, making us the go-to choice for businesses looking to thrive in the competitive landscape of Dubai and beyond.

[jcmarchi]

Uplifting West African communities, one cashew at a time

New Post has been published on https://thedigitalinsider.com/uplifting-west-african-communities-one-cashew-at-a-time/

Uplifting West African communities, one cashew at a time

Ever wonder how your favorite snack was sourced? Joshua Reed-Diawuoh thinks more people should.

Reed-Diawuoh MBA ’20 is the founder and CEO of GRIA Food Company, which partners with companies that ethically source and process food in West Africa to support local food economies and help communities in the region more broadly.

“It’s very difficult for these agribusinesses and producers to start sustainable businesses and build up that value chain in the area,” says Reed-Diawuoh, who started the company as a student in the MIT Sloan School of Management. “We want to support these companies that put in the work to build integrated businesses that are employing people and uplifting communities.”

GRIA, which stands for “Grown in Africa,” is currently selling six types of flavored cashews sourced from Benin, Togo, and Burkina Faso. All of the cashews are certified by Fairtrade International, which means in addition to offering sustainable wages, access to financing, and decent working conditions, the companies receive a “Fairtrade Premium” on top of the selling price that allows them to invest in the long-term health of their communities.

“That premium is transformational,” Reed-Diawuoh says. “The premium goes to the producer cooperatives, or the farmers working the land, and they can invest that in any way they choose. They can put it back into their business, they can start new community development projects, like building schools or improving wastewater infrastructure, whatever they want.”

Cracking the nut

Reed-Diawuoh’s family is from Ghana, and before coming to MIT Sloan, he worked to support agriculture and food manufacturing for countries in Sub-Saharan Africa, with particular focus on uplifting small-scale farmers. That’s where he learned about difficulties with financing and infrastructure constraints that held many companies back.

“I wanted to get my hands dirty and start my own business that contributed to improving agricultural development in West Africa,” Reed-Diawuoh says.

He entered MIT Sloan in 2018, taking entrepreneurship classes and exploring several business ideas before deciding to ethically source produce from farmers and sell directly to consumers. He says MIT Sloan’s Sustainability Business Lab offered particularly valuable lessons for how to structure his business.

In his second year, Reed-Diawuoh was selected for a fellowship at the Legatum Center, which connected him to other entrepreneurs working in emerging markets around the world.

“Legatum was a pivotal milestone for me,” he says. “It provided me with some structure and space to develop this idea. It also gave me an incredible opportunity to take risks and explore different business concepts in a way I couldn’t have done if I was working in industry.”

The business model Reed-Diawuoh settled on for GRIA sources product from agribusiness partners in West Africa that adhere to the strictest environmental and labor standards. Reed-Diawuoh decided to start with cashews because they have many manual processing steps — from shelling to peeling and roasting — that are often done after the cashews are shipped out of West Africa, limiting the growth of local food economies and taking wealth out of communities.

Each of GRIA’s partners, from the companies harvesting cashews to the processing facilities, works directly with farmer cooperatives and small-scale farmers and is certified by Fairtrade International.

“Without proper oversight and regulations, workers oftentimes get exploited, and child labor is a huge problem across the agriculture sector,” Reed-Diawuoh says. “Fairtrade certifications try and take a robust and rigorous approach to auditing all of the businesses and their supply chains, from producers to farmers to processors. They do on-site visits and they audit financial documents. We went through this over the course of a thorough three-month review.”

After importing cashew kernels, GRIA flavors and packages them at a production facility in Boston. Reed-Diawuoh started by selling to small independent retailers in Greater Boston before scaling up GRIA’s online sales. He started ramping up production in the beginning of 2023.

“Every time we sell our product, if people weren’t already familiar with Fairtrade or ethical sourcing, we provide information on our packaging and all of our collateral,” Reed-Diawuoh says. “We want to spread this message about the importance of ethical sourcing and the importance of building up food manufacturing in West Africa in particular, but also in rising economies throughout the world.”

Making ethical sourcing mainstream

GRIA currently imports about a ton of Fairtrade cashews and kernels each quarter, and Reed-Diawuoh hopes to double that number each year for the foreseeable future.

“For each pound, we pay premiums for the kernels, and that supports this ecosystem where producers get compensated fairly for their work on the land, and agribusinesses are able to build more robust and profitable business models, because they have an end market for these Fairtrade-certified products.”

Reed-Diawuoh is currently trying out different packaging and flavors and is in discussions with partners to expand production capacity and move into Ghana. He’s also exploring corporate collaborations and has provided MIT with product over the past two years for conferences and other events.

“We’re experimenting with different growth strategies,” Reed-Diawuoh says. “We’re very much still in startup mode, but really trying to ramp up our sales and production.”

As GRIA scales, Reed-Diawuoh hopes it pushes consumers to start asking more of their favorite food brands.

“It’s absolutely critical that, if we’re sourcing produce in markets like the U.S. from places like West Africa, we’re hyper-focused on doing it in an ethical manner,” Reed-Diawuoh says. “The overall goal of GRIA is to ensure we are adhering to and promoting strict sourcing standards and being rigorous and thoughtful about the way we import product.”

[value4brand2]

Effective SEO Audit: Step-by-Step Guide for 2024 Success

Conducting an SEO audit is essential for maintaining your website’s health and ensuring it ranks well in search engine results. An SEO audit helps identify issues that may be hindering your website’s performance and provides actionable insights to improve it. In this guide, we’ll walk you through the steps to perform an effective SEO audit that will set your website up for success in 2024.

1. Analyze Your Website’s Technical SEO

Technical SEO is the foundation of your website's performance. Start by checking your site’s crawlability and indexability. Use tools like Google Search Console to see if search engines can crawl and index your pages properly. Look for any crawl errors or broken links that need fixing. Ensure that your XML sitemap is up-to-date and submitted to search engines, and your robots.txt file is correctly configured to guide search engine bots.

Next, assess your website’s load speed. A slow website can negatively impact user experience and search rankings. Use Google PageSpeed Insights or GTmetrix to identify issues like large image files, unminified CSS, and excessive JavaScript that might be slowing down your site. Optimize these elements to improve page load times.

2. Evaluate On-Page SEO Elements

On-page SEO involves optimizing individual web pages to rank higher and attract more traffic. Start by reviewing your title tags, meta descriptions, and header tags (H1, H2, H3). Ensure that they are descriptive, contain relevant keywords, and are within the recommended character limits. Title tags should be 50-60 characters long, and meta descriptions should be 150-160 characters.

Check for keyword optimization in your content. Your target keywords should be naturally integrated into the text, without keyword stuffing. Review the content’s structure, ensuring it’s well-organized with clear headings and subheadings. If any pages are missing critical on-page elements or have outdated content, update them to reflect current SEO best practices.

3. Review Your Website’s Mobile-Friendliness

With Google’s mobile-first indexing, your website’s mobile performance is more important than ever. Use Google’s Mobile-Friendly Test to check how well your site performs on mobile devices. The test will highlight issues such as text being too small to read, clickable elements being too close together, or content being wider than the screen.

Ensure your website is fully responsive, meaning it adapts seamlessly to different screen sizes. A responsive design not only improves user experience but also boosts your SEO rankings. If your site is not optimized for mobile, consider a redesign or adjustments to your current layout to ensure it performs well on all devices.

4. Check Your Website’s Backlink Profile

Backlinks are a critical component of off-page SEO. They signal to search engines that your content is valuable and authoritative. Use tools like Ahrefs or Moz to analyze your website’s backlink profile. Look for the number of backlinks, their quality, and the domains they’re coming from.

Identify any toxic or spammy backlinks that could be harming your site’s credibility. Disavow these links to prevent them from negatively impacting your SEO efforts. Additionally, look for opportunities to acquire new high-quality backlinks from reputable sources in your industry.

5. Perform a Content Audit

Content is king in SEO, and a content audit will help you identify gaps and opportunities. Review all the content on your site, including blog posts, landing pages, and product descriptions. Assess the performance of each piece by analyzing metrics like page views, bounce rate, and time on page.

Identify outdated or underperforming content that could benefit from a refresh or optimization. Consider updating old blog posts with new information or repurposing content to better meet user intent. If you find content that is no longer relevant, consider consolidating it with similar content or removing it altogether.

Conclusion

Conducting an SEO audit is a crucial step in maintaining your website’s health and performance. By following this step-by-step guide, you can identify and fix issues that may be affecting your site’s rankings and user experience. Regular audits will ensure that your website stays optimized and competitive in the ever-changing world of SEO. Implement these strategies in your next audit to set your website up for success in 2024 and beyond. If you are looking for the Best SEO company in Delhi NCR, partnering with experts can further enhance your audit results and drive your website to the top of search engine rankings.