#basic concept of marketing

[beaft]

i've never watched the undateables, but whenever it's mentioned i always think about my friend who had a tv slot talking about her disability and after it aired someone from the undateables contacted her to ask if she wanted to be on the show. and she had to be like well I actually get laid on the reg so I think I'm okay, but thanks for asking

[teddys-diary]

THE GASP I GASPED

[spitedemon]

“it feels like we’re being drip fed information about veilguard and not actually being told anything” do you want them to just like. spoil the entire game for you or something

[pixeldinostorytelling]

TOP 5 BIG FINISH STORIES!!!!!

also top 5 songs at the moment :)

Ohhh this is exciting!

Big Finish: (in no particular order) Gallifrey 4.2- Disassembled, Main Range 52 and 54- Scherzo and The Natural History of Fear, UNIT Silenced (can't pick just one, I binged it so it all bled together a bit), aaaand Ninth Doctor Adventures 1.6- Planet of the End.

Music: so I'm a weirdo and only listen to songs from musicals 99.9% of the time, so it's all gonna be that, bare with me. (Again in no particular order) Epic- Warrior of the Mind, Ride the Cyclone- It's Just A Ride and What The World Needs, Matilda- Quiet, and Back to the Future: The Musical- Put Your Mind to It.

I make no claim for consistency in picking faves, but hey I won't complain about liking too many things. Thanks for the ask!

ask me my top 5 of anything!

[saturnsexual]

ipads are legitimately a great option at this point for drawing tablets and it infuriates me to no end that apple isn't completely pivoting to this market. Imagining an 18" ipad that can actually connect to a computer or that can run macOS apps while still having an enjoyable UX using the apple pencil for navigating (which is VERY POSSIBLE) has me losing my mind.

[kakusu-shipping]

Picking you up by the scruff of your sweater and dropping you onto Isla Nublar for Jurassic Park for the universe thing~

(It was the only one i could think of that you dont have an s/i for enjoy the dinosaur infested island)

Oh hell yeah Dinosaur time!!

Ask from Here (still open if anyone's interested)

Now I've only seen up to the first world movie but I decided to go with World Era anyway, for fun fun

What if I made historically accurate feathered dinosaurs and you were the raptor tamer because fuck being in a movie with Chris Pratt?

I'm sure Jurassic Park marketing team would be very against me using Bird DNA instead of the pre-established Reptile/Amphibian DNA sense it makes a less recognizable dinosaur but 1. Birds can be Trained and Bonded easier than most reptiles meaning less risk of injury, escape, and death and 2. Birds are technically Reptiles

So me, my crow named Bird, and my husband Zayne create a much more feathery Jurassic world than in canon and. I mean shit probably still eventually goes bad because I am not above creating a mutant megasaur smarter than the average human with super powers, so the Indominus would still eventually exist and I would love her my perfect baby girl. She deserves to destroy the park me thinks.

[designernishiki]

friend and I have been talking about the concept of an alternate timeline where they didn’t kill off mine and instead, while laying low and trying to unlearn being Evil basically, as both penance for his actions and as a tojo-mandated involuntary vacation, he’s sent to okinawa (with some sort of supervision, of course) to work for morning glory. ie; mr. orphan hater has to help babysit orphans to pay for his orphan-related crimes and hopefully learn something in the process. shenanigans ensue.

[thesolutionpark]

What is Marketing? Importance of Marketing. Types of Marketing. The future of Marketing!

Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is the process of understanding and satisfying the needs and wants of target markets.

Marketing encompasses a wide range of activities, including:

Product development: Identifying and developing products or services that meet the needs of target markets.

Pricing: Setting prices that are both profitable and competitive.

Place: Distributing products or services to target markets.

Promotion: Communicating the value of products or services to target markets.

Sales: Closing deals and generating revenue.

The Importance of Marketing

Marketing is essential for any business that wants to be successful. It helps businesses to:

Reach new customers: Marketing can help businesses to reach new customers who are unaware of their products or services.

Increase brand awareness: Marketing can help businesses to increase brand awareness, which can lead to increased sales.

Build relationships with customers: Marketing can help businesses to build relationships with customers, which can lead to repeat business and referrals.

Differentiate from the competition: Marketing can help businesses to differentiate themselves from the competition, which can give them a competitive advantage.

Types of Marketing

There are many different types of marketing, including:

Traditional marketing: This type of marketing includes activities such as advertising, public relations, and direct marketing.

Digital marketing: This type of marketing uses digital channels such as websites, social media, and email to reach customers.

Content marketing: This type of marketing focuses on creating and distributing valuable content that attracts and engages target audiences.

Inbound marketing: This type of marketing focuses on attracting customers to your business by providing them with valuable content and experiences.

Outbound marketing: This type of marketing focuses on reaching out to customers with advertising and other forms of marketing.

The Future of Marketing

The future of marketing is likely to be increasingly digital. As more and more people use digital channels to connect with businesses, marketing will need to adapt to reach these audiences.

In addition, marketing is becoming more personalized. Businesses are using data to better understand their customers and target them with more relevant marketing messages.

Overall, the future of marketing is bright. As the world becomes more digital and personalized, marketing will become more effective at reaching and engaging customers.

Conclusion

Marketing is a complex and ever-changing field, but it is essential for any business that wants to be successful. By understanding the different aspects of marketing and the latest trends, businesses can create effective marketing strategies that reach their target audiences and achieve their business goals.

[tautozhone]

i feel like a good majority of what i could possibly say about this has already said, but i can’t resist chiming in anyway. i think using some of these terms as some sort of integrated part of a synopsis doesn’t really bother me. like i’ve certainly found a lot of my favorite fanfic tropes work their way into my writing somehow, that’s just the nature of influence & inspiration. this isn’t bad, tropes are tropes and they can sell books, i just think the delivery of it is what matters most. what’s so infuriating about it is in fact the corporate feeling that it’s just a marketing tactic, whether the story was built solely around some tropes or not, this is all a horrible product of corporations realizing and recognizing fandom, for the worst in most ways.

hypothetically if i came across an author on booktok who said “follow the lives of A and B as their tumultuous business rivalry turns to a tense friendship. A, owning a coffee shop adjacent to the cafe that B runs, finds themself caught up in a complicated web of emotion upon having to move in with the last person they would have expected. occupying the same space together proves difficult, both A and B finding it nearly impossible to avoid each other. as both businesses threaten to go under, nothing can possibly get in the way of focusing on what truly matters. watch as A and B teeter on the fence between love and hate as they each fight to out-pace the other, no matter the circumstance” i would find it more intriguing than an author saying “do you like friends to lovers? and then they’re roomates? and it’s a coffee shop business rivals slowburn?? then golly this book is for you!!” at this point darling you told me nothing hooked me on something i could get from ao3, FFnet, etc and SOMEHOW i do feel you spoiled the drama along the way. a lot of readers will likely react this way. listing tropes gets interest from those who know them, like them, would want to read them, but where’s the rest of the incentive to actually engage with your story instead of just going and finding a fanfic that delivers more information than what you’re giving.

i think “get creative with it” will always trump “don’t use it at all” at least if you ask me. however we aren’t talking about placing sleeper codes for potential audiences, this fandom focus were starting to see in entertainment as a whole is some deliberate advertisement and marketing. of course it has a hollow feeling to it, of course it feels like the story itself is always id coming second to the getting-you-to-read-it bullshit. authorship as a whole has been warped by ideas of target audiences, marketable ideas, originality and uniqueness, all taking massive priority over engaging storytelling.

id ask what the actual fuck happened to the idea of promoting a work as a whole, or it’s starting point, or it’s general summary, just something not standing as disjointed boiled down phrases- if i did not already feel the answer. it’s an unsurprising one.

capitalism values creation as product and profit. never as a process, never as an act of passion but as means for monetary gain. marketing on listing tropes screams “we only care about the concept of industry entertainment and easy attention grabbing here, nothing of substance to see unless you buy the book to find out if any of these tropes are well executed at all, and the less you know before buying the more we hope that makes you buy anyway”. this shit thrives even more with rampant consumption, all of it ends up so short lived because they need readers to move on to the next idea as quickly as the last one fades.

tldr: if anyone- reader or publisher- ever asks me to summarize my work with fanfic tropes, i am hexing them and cursing their bloodline.

Sorry it’s early but you really can’t use fanfiction terms in a non fanfiction context like if someone is trying to sell me a book to read and they tell me there’s an enemy to lovers I would be annoyed because why are you spoiling the story lol

[shattered-earth]

So IDK if people will understand this concept but I made "corner pins"

Basically they are tiny pins with TWO posts on them, and you use them to hold up mementos like instax/photos/tickets etc without having to puncture them, and without having to pinch them with the metal or the push pin edge etc. You can simply rest the corner of the item between the posts gently!

These are the cute ribbon/bow ones, I also made some others that i think would be really cool on your mementos ToT

Let me know what you think about this concept?? I don't know how to market it but i really thought it was a nice idea T_T. You can find them in my store here

[wlwcatalogue]

A Gay Girl's Guide to Takarazuka

L to R: Sagiri Seina, Ouki Kaname, Amami Yuuki, Asumi Rio, Wao Youka, Asaji Saki, Shiraki Ayaka

If you’re queer and into theatre or Japanese media, chances are that you will have heard of all-female theatre company Takarazuka Revue… but it’s also equally likely that you won’t have checked out anything of theirs. For those who are curious but were intimidated by its over 100 years of history, or who just want a quick primer to ease in, click below!

1. Why get into Takarazuka?

L to R: Rei Makoto in Tiara Azul (2024), Yuzuka Rei

For those into androgynous women

As you probably already know, Takarazuka's big selling point is that it's an all-female theatre company where the male characters are played by women. The actresses are expected to continue presenting that way off-stage, which in practice means a lot of handsome women with short hair in binders and men's clothing... Why that might appeal to people who are into androgynous women (or GNC/enby folks) is pretty obvious.

Reality Check:

Sadly, after "graduation" (i.e. leaving Takarazuka), nearly all such actresses will transition into feminine presentation and take on female roles. It's similar to the "lesbian glasshouse" idea in Class S yuri, but for gender non-conformity. That said, there are some notable counter-examples: Shion Yuu and Nanami Hiroki have basically refused to change their presentation after graduating (the latter still frequently plays male characters in both anime and stage productions), and things are more relaxed lower down the rungs too.

L to R: Wao Youka & Hanafusa Mari, Sagiri Seina & Sakihi Miyu

For those into butch/femme pairs

Just as roughly half of Takarazuka's actresses specialise in male roles (otokoyaku/男役), there is another half specialising in female roles (musumeyaku/娘役). On top of that, Takarazuka is split into five different troupes, and for any given production, the male lead and female lead are automatically assigned to that troupe's "top star" (leading otokoyaku) and "top musumeyaku" (leading musumeyaku) - the "top combi".

Unlike leading pairs in other theatrical traditions, the "top combi" concept extends to them being marketed as a pair in interviews, magazine features, TV programmes, etc. Just watch the mini TV special where Sagiri Seina and Sakihi Miyu visit Tokyo Skytree and Sumida Aquarium-- it's basically a date, and is described as such by the commentating TV announcer. Likewise, Wao Youka and Hanafusa Mari were interviewed about being a "golden combi" by women's magazine Fujin Kouron (though to be fair this was after they had, improbably, managed to win a Kikuta Kazuo Theatre Award - an award for individuals - jointly, for their "splendid performance as a combi" in 2004's Boxman).

Taken to its extreme, there have been cases where the Japanese public have been convinced that a top combi was dating, as with the immensely popular 1980's pair Daichi Mao and Kuroki Hitomi... It's no wonder that the actresses themselves frequently describe it as being like an arranged marriage.

Separately, due to certain reasons, it's practically part of the job description for top musumeyaku to adore their top star partners. This, in theory, inadvertently creates a safe space for any top musumeyaku who could be gay for their stage partners... Just to illustrate, during her graduation speech, Hinami Fuu repeatedly referred to her feelings for her top star partner Hokushou Kairi as koi (恋), a word specifically denoting romantic love, and nobody blinked an eye.

Reality Check:

Due to conservative attitudes in both Japan and Takarazuka itself, most actresses go on to marry men, including many of those named above. Vanishingly few are publically out, though former otokoyaku Higashi Koyuki (stage name Aura Maki) is a queer activist and was one half of the first same-sex couple to be married in Japan, and another former otokoyaku, Misuzu Aki, has been living with her female partner in Europe for years. Just, well, don't forget that being married to a man isn't necessarily evidence of heterosexuality.

L to R: Asumi Rio in The Poe Clan (2018), Sagiri Seina in Rurouni Kenshin (2016)

For lovers of anime and manga

Takarazuka is probably best-known as the inspiration behind Revolutionary Girl Utena, Revue Starlight, Kageki Shoujo, and Sailor Moon’s Haruka and Michiru, but did you know that it also inspired seminal works featuring androgynous female leads such as Princess Knight? If you enjoy “prince-type” characters in yuri, you’ve got them to thank

Apart from inspiring anime and manga, Takarazuka also does quite a few animanga adaptations itself! Most famous are their Rose of Versailles musicals, but other popular adaptations include Ace Attorney, Rurouni Kenshin, Lupin III, Boys Over Flowers, and Hagio Moto’s bishounen vampire vehicle The Poe Clan. They’re also doing a Castlevania musical this year!

Wao Youka & Hanafusa Mari in Phantom (2004)

For the theatre nerds

Female Phantom of the Opera, duh

Jokes aside, Takarazuka’s unique position in the theatre world can't be overstated. As a rule, all-female productions are either smaller-scale, one-offs dependent on the work, or part of a theatrical tradition completely separate to Western-style plays or musicals (hello, Chinese Yue opera). Takarazuka is the exception: it offers productions comparable in size and scale (and budget) to the largest West End and Broadway musicals - it just so happens that it's all-female.

If the all-female aspect doesn’t excite you then why are you here, then let me emphasise again: Takarazuka is totally worth checking out as a production company in its own right. It is very much a part of the broader Japanese musical industry, and one of its powerhouses at that. Just take a look at some of these clips from past productions (all around 5 mins or less):

(a) Maeda Keiji - a musical loosely inspired by real-life samurai Maeda Keiji; features an uncannily convincing horse performed by two people in costume which needs to be seen to be believed (b) Ephemeral Love - a period piece about the doomed love between Prince Rudolph of the Hapsburgs and his lover Marie Vetsera (c) The Man Who Never Sleeps - a biographical musical about Napoleon Bonaparte (d) Casino Royale - an adaptation of the 2006 James Bond movie of the same name (e) BADDY - an off-the-wall sci-fi comedy featuring loads of velvet suits, silly shellfish outfits, and queerness.

Wao Youka and Hanafusa Mari in Dracula (2011)

2. Random Queer-ish Trivia

It's pretty common for former otokoyaku to be cast in WLW roles: Sena Jun headlined the 2018 Japanese production of Fun Home, Otozuki Kei cameoed as a lesbian escort in 2022 LGBTQ-themed J-drama Kojinsa Arimasu, and Seto Kazuya played the owner of a lesbian bar in 2024 yuri J-drama Ayaka is in Love with Hiroko. (Incidentally, Sal Jiang, the original creator of Ayaka is in Love with Hiroko, has mentioned being a fan of Sena Jun when she was younger)

Otokoyaku are sometimes mistaken for men, with amusing results: Yuzuka Rei was thought to be a “host” by a passer-by while talking to her fans, and Houshou Dai has mentioned being hit on by a woman before. But the prize goes to Todoroki Yuu, who like many women once had to rebuff unwanted advances from a man—except in her case, he thought that she was a guy

Before entering Takarazuka, Sou Kazuho – eventual Snow Troupe top star – went to a co-ed school and had long hair. To her confusion, this didn’t stop her classmates from asking her to play a male character (possibly the male lead, IIRC) in the school play. They saw her as an otokoyaku even before she did!

Continuing with the high school theme, former Cosmos Troupe top star Wao Youka has boasted about how in her high school days, she received more Valentine’s chocolates than her brother, and in fact second-most out of her year. Important note: she went to a girls’ school

Speaking of Wao Youka, her 2011 Dracula (see photo above) - from @cryoverkiltmilk's “Cunt Dykecula” post - wasn't actually a Takarazuka production! Since Wao was acquainted with and later married its composer Frank Wildhorn, some assume he was the one to cast her, and that Hanafusa Mari was brought in due to being her old stage partner. But Wildhorn had wanted Wao to play the female lead. It was she who insisted on Dracula. And Hanafusa wasn't just a third party... she had been Wao's manager since 2007, having retired from the stage after graduating and only just returned with 2010's Dietrich. (She played Edith Piaf, legendary chanson singer and “very good friend” of bisexual icon Marlene Dietrich, played by Wao.) Dracula was the swan song for their partnership, with Hanafusa going on to conquer the Japanese musical industry as she had Takarazuka-- but it marked the first, and so far only, time a top combi performed as romantic partners after graduating.

On a separate note, renowned queer photographer Leslie Kee has been responsible for taking the cover portraits for Takarazuka's offical monthly publication Kageki (歌劇) since 2010. You should definitely check out his ongoing "Out in Asia" project – he's taken literally thousands of photos of out queer people in Japan, Singapore, and Taiwan in a bid to raise visibility

Lastly, in November 2015, Takarazuka City became the first Japanese city outside of Tokyo to announce its support for same-sex partnerships… though this may of course be a total coincidence.

Flower Troupe in Takarazuka Fantasia (2015 Taiwan tour)

3. Where to Start?

Nearly all Takarazuka shows since the 1990's are available on DVD (earlier ones are on VHS), and these recordings are very well done - they have great video and audio quality, are well-edited, and use a large number of camera angles

They do livestreams and live broadcasts of performances as well! You can watch a livestream from your mobile or PC by spoofing your location. For a more communal experience, if you're in Japan, Taiwan, or Hong Kong, you can catch live broadcasts of Grand Theatre performances at a local cinema

VODs of selected productions are available on various platforms, including Amazon Japan, though this still requires location spoofing. If you're actually living in Japan, you can also consider subscribing to Takarazuka's official TV channel (yes, that's a thing) Sky Stage - they do a lot of reruns of past performances

With that done, here are several recommendations if none of the productions mentioned throughout the post caught your eye!

(a) Elisabeth - Michael Kunze and Sylvester Levay's musical about Empress Elisabeth ("Sisi") of Austria and the fall of the Hapsburg Empire, featuring an (inevitably very sexy) personification of Death and fantastic music. Takarazuka has done many, many productions of this, so just search them and pick whichever looks most appealing - but you won't go wrong with the 2014 Flower Troupe production, which has a very strong cast and a more refined version of the staging

(b) Phantom - Arthur Kopit and Maury Yeston's adaptation of Phantom of the Opera. Though obviously not the ALW version, the music is actually pretty great and Takarazuka goes all-out on the costumes and stage magic. All the productions are wonderful, but my favourite is the original 2004 version (which is also the one which went viral on Tumblr before - thanks, @wheel-of-fish!)

(c) Rose of Versailles - no list would be complete without Takarazuka's representative work, buuut I wouldn't necessarily recommend starting here if you're looking for a typical musical experience. There are loads of productions to choose from - note that these are split between a version focused on protagonist Oscar, and another focused on Marie Antoinette and her lover Fersen - but the 1991 Moon Troupe production is my personal pick

(d) Casanova - a light-hearted romp in which Casanova is reimagined as a charming playboy who falls for the feminist-minded daughter of Venice's mayor... only, she doesn't know his real identity. The very catchy music was commissioned from Dove Attia, the producer behind French musicals Mozart, l'opera Rock and 1789: Les Amants de la Bastille. Check out the performance digest here!

(e) Shinjuu: Koi no Yamatoji - Takarazuka puts Chikamatsu Monzaemon's tale of the doomed love between a commoner and a courtesan to a classic rock score (see this clip!). An Edo-era work that doesn't just focus on samurai and nobility, this romantic tragedy offers a grounded look at the social pressures of the time. (Though if you do want to watch something focusing on Japanese nobility, I highly recommend Takarazuka original and guaranteed tearjerker Hoshiai Hitoyo.) There are quite a few productions of this, but I've only watched the 2014 Snow Troupe one, which was very good.

Thanks so much for reading! Please feel free to DM me or send an ask if you have any questions~ I definitely want to do a follow-up post on musumeyaku, and maybe delve into Wao and Hanafusa's history (it's messy, but fascinating)... but we'll see!

[cometconmain]

I will still go after individuals using AI because fuck them they don't get a free pass just because corporations will do it worse. I can focus my fire on both. AI tech will require laws to regulate it regardless and yes of course corporations will make it serve their interests but that means we need to fight to make it done in a way that serves the people, like every other law they try to twist which we need to exist but not in the way they warp it into being. It's called capitalism and it needs to be fought on all fronts, including in our own mentalities.

this reply kills me 😭

[honeytonedhottie]

celebrity energy⋆.ೃ࿔*:･💅🏽

so i got an ask about this a while ago and i wanted to make a post about it but i went on hiatus 😭 so im making the post now. thank you to the anonie who asked the question that inspired this post and i hope you see this cuz it answers ur ask...💬🎀

THE TRIPLE C'S ;

while making the notes for celebrity energy (the big C) and i was able to umbrella it to three main points. those points being confidence, cuntiness, and charisma.

confidence ; celebrities need to have undeniable confidence in themselves and their abilities. they're famous for a reason and they know that. work on ur self concept and watch ur confidence sky rocket.

cuntiness ; to be cunty is to be feminine and aware of urself. be cunty in the things that u do and the way that u handle urself. to be cunty is to find the perfect balance of inner strength and delicateness. cunt = refined.

charisma ; authenticity is the heart of charisma. be authentic and dont be afraid to take up space.

ALL ABOUT IMAGE ;

to have celebrity you need an image to put forward. this is where the power of social media comes in. your social media is like your brand. in this day and age social media is such a powerful tool not only for networking but also for getting u into places that u wanna get to.

in order to do that though u need to learn how to formulate ur own distinct image and advertise it expertly on social media.

PERSONAL BRAND AND REPUTATION ;

to further touch on those points ur social media IS your brand. this section kind of ties in with the next but im trying to distinguish between the two. so ur personal brand is what u do. so lets say ur rly SUPER smart and ur known for getting A's on like everything.

that is ur personal brand and that comes with a reputation that u may or may not feel obligated to uphold. but its important to uphold a reputation of some sort. with that being said be careful of what u post on ur social media because DIGITAL FOOTPRINT IS REAL. and when people look at ur social media they're seeing a representation of what ur putting out to the world so always be mindful.

WHATS UR SIGNATURE ;

you need something about yourself that’s gonna set you apart. the way that you walk the way that you dress the way that you do ur makeup etc. decide what kind of energy u wanna serve, and SERVE IT. i choose to serve princess energy and i could write a whole separate post on that but find someone who serves that same energy so that u can learn from them.

remember, dont introduce urself as a vibe that u cannot maintain

but back to what we were talking about what is your SIGNATURE. what makes u or people think "yea thats so (insert ur name)" is the way that u talk or the way that u carry yourself. make sure to refine urself and be ur own distinct individual.

and dont be afraid to play around with signatures, ur allowed to have a few or one singular one, dont limit urself and keep trying until u can create the perfect one for you…💬🎀

while on the topic of signatures i wanna touch on STAR QUALITY. learn how to market urself not only as a person but as ur own brand. star quality is the perfect blend of (talent + training + confidence)

POLISH YOURSELF ;

refinement refinement refinement. u need to be studying yourself and you need to be able to see urself from other point of views. seeing urself from other point of views can be so refreshing and useful and it rly helps when ur trying to polish urself.

take impeccable care for urself and constantly show urself that u love urself. polish the way that u talk and the way that u carry yourself so that u can be exuding so much you-energy. its basically taking ur signature and the energy that u exude -> and refining it.

you have to create the energy before fame comes. if u wanna have celebrity energy u have to start getting comfortable with putting urself out there which leads me to my next point...💬🎀

KILL CRINGE ;

when people call u cringe thats like them exposing their fear of being seen and analyzed by the world. they're upset because ur putting urself out there and they're insecure, but thats for them to fix within themselves. so dont take it personally when someone calls u cringe.

furthermore ur fear of being cringe is holding u back because ur always overthinking everything and u won't let urself do anything even if it'll help you because ur worried it might be cringe or ur worried what other people think so nip that in the bud and let urself live! u might have haters but dont let urself be ur own hater.

SOME MORE SOURCES ;

THE IMPORTANCE OF BRANDING

MIRROR WORK + AFFIRMATIONS

[royal-misfit]

The main reason I think Goncharov worked better as a piece of mass produced fiction over Zepotha really does come down to the basic concepts of each piece. Goncharov had a concrete idea from the start, it was a lost 1973 mafia film directed by Martin Scorsese. Meaning that people new to the joke could more easily understand how to add to the story. Martin Scorsese has an unique style to his films, he has directed multiple mafia/crime dramas that people could pull from to create a cohesive story that sounds plausible for him to have made. People were able to come up with characters (and the actors who played them) and an actual plot by just studying the genre and finding what would work. Zepotha is just marketing a single artist's work under the idea of "an 80's horror film", no director, no actual genre other than "horror" (what kind of horror? Slasher seems to be the most popular, but Zepotha sounds more like a giallo style supernatural horror to me). There's no director listed, so no one knows how this film would play out or look. Because horror is such a vague descriptor here, people are throwing just about everything to the wall to see what sticks, which slows down the actual storytelling potential. People are making up characters first, before a plot leading to there being like 50 named characters, but any actual story is lost. Tldr; Goncharov found it's footing much easier and faster by starting out with a concrete idea, while Zepotha is stumbling because it's vagueness makes it hard for anyone to agree on basic things like story or characters.

[smol-and-scared]

G/t Concept: Borrower Apocalypse

Borrowers are revealed to the entire world. Everyone, everywhere suddenly knows about them.

There are a lot more than the Humans expected.

A cheap, reliable "Borrower Detector" hits the market almost overnight.

In less than a month about 80% of domestic Borrowers have been found by homeowners, completely at their mercy.

Now, a decade later, The species has been scattered to the winds...

Borrowers got their rights far too late. And they're nothing but empty words on a piece of paper.

Kidnapping a Borrower is laughably easy. Anyone can do it. And the police response is mostly dependent on whether or not they gave a shit. The laws are basically unenforced.

So, half the species has fucked off into the wilderness, and the other half takes their chances with Humans. As 'equals', as pets, or as one of the lucky few who were able to stay hidden.

The Humans live another day in a changed world.

But Borrowers? Their 'world' ended a long time ago…

Basically: What if Humans suddenly gained an ability / technology that makes it impossible for Borrowers to hide? And what if they all get found at the same time with no real warning?

(Also trying a new format here. Less fluff / theatrics. I'm hoping a simple bullet-pointed list will make the concept more adaptable and open-ended. Please let me know your thoughts)

[x-i-l-verify]

Something that I've noticed ever since the Smiling Critters were introduced is that they can so easily be paired off into complementary duos, ones that are specifically designed to teach children fundamental lessons about life and self-care from two different angles. It's really interesting to me.

Like obviously you have Dogday and Catnap, with their sun/moon, dog/cat dichotomy, that stress how important it is to have fun and get things done during the day, but also that it's important to wind down, relax, and get a good night's sleep.

-

Bubba Bubbaphant and Craftycorn were introduced as a duo in the Smiling Critter show's intro, and their dichotomy is quite obvious. They are basically the right and left sides of the brain personified. Bubba is the left side of the brain, logical, analytical, focused on math and science. Craftycorn is the right side of the brain, creative and imaginative, focused on the arts and self-expression. They represent learning and academia in all its forms, the different ways people engage with and understand the world.

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Hoppy Hopscotch and Kickin' Chicken form the sportsmanship duo. They are both portrayed as enjoying sports and the outdoors, but in different ways that highlight the different ways sports can be played and enjoyed and also what it entails to be successful at them. Hoppy Hopscotch may be loud and impatient, but she is also a team player, shown in her willingness to slow down her fast pace to make sure none of her friends are left behind. Kickin' Chicken, on the other hand, is laid-back, relaxed, and chill, the described "cool kid" of the group, but he's also described as having a ton of perseverance, more of a "slow and steady wins the race" type of person.

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This leaves Bobby Bearhug and Picky Piggy as the last pair. Fittingly, these two are all about how to meet the fundamental needs of yourself and others. Bobby teaches children how to nourish themselves emotionally through showing and receiving care from others, while Picky teaches them how good food is important to nourish the body and soul. Depriving oneself of either of these things only makes oneself and therefore everyone around one miserable, because those fundamental needs are no longer being met.

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Like fr, this is some pretty genius marketing right here. You have enough characters that every kid will have their favorite, but not so many that any would get lost in the shuffle, because the lessons each one of them would teach would be integral to the group as a whole. It really makes me that much sadder we saw basically nothing of the Smiling Critters during the game itself, because Mob Games struck gold with this concept, only to ultimately do nothing with it. :/

But I guess that's what fandom is for, eh?