#award winning advertising

[stone-cold-groove]

A classic ad from 1973. Bacardi mixies with everything. Except driving.

[greenlight]

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[madstars-festival]

Chow Kok Keong, CCO Innocean Indonesia at MAD STARS: The Secret To Winning the International Awards

Chow Kok Keong (KK), chief creative officer of Innocean Indonesia, has been ranked #1 creative in Indonesia for four consecutive years. He has won awards at all the major international awards and judged at most of them. He joined Innocean as CCO in July last year, leaving his role as regional ECD at Hakuhodo to do so.

KK added his creative expertise to the final jury at MAD STARS this year, where he says, he “sought simplicity and freshness in both the idea and execution, as I believe the best communication should be simple and easy to engage with.”

For success in the industry, he adds, “Staying relevant is key. Consumer behaviour and media consumption habits constantly change, therefore, communication campaigns must be aligned with today's trends and insights.”

For creatives on their way up, he advises, “My expectation is simple. Come out of your comfort zone. Never settle for what you consider ‘good enough’. Always question whether the idea can be pushed further and whether it stands out from what competitors are doing in the market.”

KK was thrilled to see Asian campaigns perform well against other big-player countries at MAD STARS this year and was proud to see those good enough to compete on the global stage.

Two stood out, in particular for him. Two that he wishes he had been part of. They are:

Unbranded Menu (Agency: Leo Burnett Group Manila / Advertisers: McDonald's)

Unbranded Menu by Leo Burnett Group Manila for McDonald’s Philippines, which was one of the two Grands Prix of the Year at MAD STARS. Among its awards were 3 Golds - in Social & Influencer, Strategy and Media - and a Grand Prix in brand experience and activation.

2. Newspapers Inside The Newspaper (Agency: Impact BBDO / Advertisers: An Nahar newspaper)

Newspapers Inside The Newspaper by Impact BBDO for An Nahar newspaper, whose collection of 8 awards included 2 Golds - in Print and Media.

[neil-gaiman]

I don't really ever use Tumblr for advertising. But so many of the questions that come in about writing and plotting are answered in much more depth in my Masterclass. (Yes, you have to pay. They have also been answered here on Tumblr and over on my blog for free, but you will have to find them.)

It's been one of the most popular Masterclasses since its release in 2019, and these days I get to hear from people who published books and blame me, which is nice.

So consider this a rare commercial, mostly because it may actually make life easier for some of you.

[cogculture]

Welcome to CogCulture, an award-winning digital marketing agency specializing in performance-based strategies. Based in Gurgaon, we are your premier online advertising agency, dedicated to driving results through innovative digital solutions.

With a focus on performance metrics and cutting-edge techniques, our team of experts ensures that your brand stands out in the digital landscape. Trust CogCulture to elevate your online presence and maximize your marketing ROI.

Visit today to know More!

[bumblingest-bee]

i love the act 1 finale of the producers because it's the classic "one day more"-style number where all the different songs come together, but being the producers that means it consists of the leads singing joyously about investment fraud while a guy with a pigeon belts the nazi anthem over a chorus of horny old ladies and the rest of the ensemble chanting "gay! gay! gay!"

[uae-tourist-visa-online-service]

https://beebigdigital.com

beeBig Digital | Creative Digital Marketing Agency in Mumbai, India We're an award-winning digital marketing & Social Media agency in Mumbai India. We offer 360°digital solutions that enrich your online presence. digital marketing company, digital marketing agency, digital marketing services, digital marketing agency, digital marketing company in Mumbai, digital marketing agency in mumbai, Search Engine Optimization Company, SEO Company, Social Media Marketing Company, Social Media Marketing Agency, Google Adword Company, Facebook Advertisment Company, Advertisment Company, Advertisment Agency,

[beebigdigital]

https://beebigdigital.com

beeBig Digital | Creative Digital Marketing Agency in Mumbai, India We're an award-winning digital marketing & Social Media agency in Mumbai India. We offer 360°digital solutions that enrich your online presence. digital marketing company, digital marketing agency, digital marketing services, digital marketing agency, digital marketing company in Mumbai, digital marketing agency in mumbai, Search Engine Optimization Company, SEO Company, Social Media Marketing Company, Social Media Marketing Agency, Google Adword Company, Facebook Advertisment Company, Advertisment Company, Advertisment Agency,

[torpublishinggroup]

This advertisement is for The Dead Cat Tail Assassins, a new novella from Nebula and Alex Award–winning author P. Djèlí Clark, featuring HIGH body count with LOW page count. 

WHAT’S IT ABOUT

Undead hired killers, soul-binding contracts, sharp knives, hidden identities, and sweet, sweet vengeance. This is just a snippet of what’s in store for readers in this action-packed fantasy novella. 

Eveen the Eviscerator is a skilled, powerful assassin who is sarcastic, flippant, full of quips, and with a penchant for dark humor. What’s not to love? She’s also nice with a blade, and one of the best at what she’s contracted to do. 

Ready for magic, monsters, and fantastic beasts? Then The Dead Cat Tail Assassins is your jam. 

[altpick]

April 14th - Altpick Member Focus Round-Up

Altpick highlights one member each day during the week and this past week we had the pleasure of highlighting work from photographers Harry Giglio and John Kuczla and illustrators Luisa Jung and Tansy Myer. Be sure to check out their portfolios on Altpick.com! PHOTOGRAPHER HARRY GIGLIO ©Harry Giglio ILLUSTRATOR LUISA JUNG ©Luisa Jung PHOTOGRAPHER JOHN KUCZALA ©John Kuczala ILLUSTRATOR…

[thebarmanofficial]

Time to thank everyone for the trust and support. Sid meets Sid We won Fan moment @iamai_forum India Digital Awards 2023 #IDA23 #IndiaDigitalAwards #13IDA #aboutlastnight #17IDS #IDS2023 #IndiaDigitalSummit23 #IAMAI #advertising #digital #winners #wins #award #awards #delhi #delhi_gram #Indianshutterbugs (at The Lalit New Delhi) https://www.instagram.com/p/Co-OEm2Pb3F/?igshid=NGJjMDIxMWI=

[madstars-festival]

[WINNER INTERVIEW] What It Takes To Win Grand Prix of the Year🏆

: Unbranded Menu team, Brian Lumanog and Sabrina Urbano, from Leo Burnett Manila

Each year, MAD STARS' highest honor, the Grand Prix of the Year, is awarded to two entries, one from the Product & Service (P&S) category and one from the PSA category.

Following our last interview with Takahiro Hosoda, CCO of TBWA Hakuhodo, who led the Grand Prix of the Year PSA winner SHELLMET, we're back with an interview with the P&S winner!

Unbranded Menu was selected for the Grand Prix of the Year P&S category out of 20,282 entries from 63 countries last year!

The campaign rewarded players who found images of McDonald's menu items such as burgers, fries, and ice cream in the game world that were like McDonald's menu items, but unbranded, by capturing them and uploading them with the hashtag #ThisIsMcDonalds.

The campaign engaged gamers through the fun and delicious rewards of finding food images in the game that resembled McDonald's menu items. The campaign engaged 27 million gamers in the Philippines - two-thirds of the country's gamers - and increased sales for McDonald's delivery service, McDelivery, by 35%.

By tapping into the psychology of gamers and connecting gaming and fast food with a simple idea, Unbranded Menu!

Brian Lumanog, associate creative director, and Sabrina Urbano, senior account executive, Leo Burnett Group Manila, who submitted the campaign, tell us the story behind Unbranded Menu!

Congratulations on your Grand Prix of the Year. Where did the idea for the Unbranded Menu come from?

Brian Lumanog: Oh, gee. Thank you so much, MAD STARS! What an honor! We’ve been wanting to do work in gaming with McDonald’s for quite some time, but as you know, getting a brand in a game can be hell expensive. We kind of knew that to succeed, we needed to pin down an idea without the need for new game development and no million-dollar sponsorships.

So, one night, my wife and I were playing Overcooked 2. We were having fun and we finally beat our previous high score. We had to commemorate that moment somehow. And so, as gamers do, we took a screenshot of our cute little characters holding their cute little burgers proudly. And then I thought, “Wait a minute, those burgers look like McDonald’s burgers.” It’s one of those ideas that hit you like a freight train. It was a hit-and-run, and we ran with that idea. Call it an origin story or whatever, but it took a village that spanned Manila, Hong Kong, Australia, Singapore, and Chicago to make Unbranded Menu happen, to shape it into what it eventually turned out to be.

Sabrina Urbano: Unbranded Menu is an “aha!” idea that was birthed not long after the COVID lockdown when many of us got into video gaming while stuck at home for most of the year. We’d been looking for creative ways to bring McDonald’s into the gaming space and came up with the concept to gamify two main insights - the behavior of ‘screen-grabbing’ in-game finds, and coincidentally uncovering McDonald’s ‘lookalike’ products in the games we played. This was our approach to seamlessly weave the brand into the gaming community without having to go into traditional, big-spend media buys and invasive ads.

What were the challenges in getting it from idea to finished work and published?

Brian Lumanog: There were a lot. But more than the challenges, there were a lot of talented and passionate people who worked on Unbranded Menu and we all just enjoyed the journey to the finish. So, the challenges didn’t feel too much like challenges, you know? We were happy to get through each one together.

A few challenges though were: Doing feasibility research and finding video game food likes ourselves in dozens and dozens of titles before we even pitched the idea to the client (no complaints though, because we got to play a lot in company time, LOL). There was a lot of pre-production work, too, like coordinating with influencers, cooking up hundreds of possible scenarios to react to in real-time, and preparing artwork to use as replies to entries. And at launch, of course, the biggest challenge was keeping track of all the entries.

Sabrina Urbano: Apart from the research put into playing and cross-checking a plethora of video games, keeping our teams on track, and inspired without losing momentum was a notable test of our resilience (especially during a very busy calendar year). It was several months of early-morning to late-evening check-ups with our brand leads, agency partners, and the talented gaming influencers tapped for the job. There was a handful of us (me included) who still had much to learn about gaming and its intricacies, and the time spent on developing Unbranded Menu was the perfect ‘crash course’ to immerse us, rookies, into video games, the gaming world, and the culture that thrives within it.

Were there any “godsends” that helped to make it easier?

Brian Lumanog: A moving moment during development was when our super experienced, multi-award-winning, super creative bosses said that they didn’t know much about gaming, and they let our young ones (if you could still call me young) run the show. They gave us their trust and we made sure we didn’t let their trust go to waste. We kicked into creative overdrive after that. Unbranded Menu was a big team, and each player had an important role to play. Everyone was a ‘godsend’ in their way. It was co-op gaming at its finest. Sabrina Urbano: We’re very grateful to have had a hard-working, passionate, and light-hearted team who believed in the idea’s potential from the very beginning and invested nothing but their best from start to finish. Publicis Groupe’s Power of One collaborative vision was a big help in providing us with the talent and agency partners needed to bring the Unbranded Menu to life. It was such a treat seeing the younger creatives take the reins in this project, teaching our agency leads (who didn’t know much about gaming at the time) the ins and outs of it all. The amount of care we had in the work and in the people who created the work is such a blessing and has set the bar very high for how a successful, “godsend” team should be.

What were the results of the campaign?

Brian Lumanog: That 35% increase in McDelivery sales was something. I mean, the campaign was cool and creative and all. But would it have been as cool if it didn’t improve the client's business? The late, great Leo Burnett was right when he said, “What helps people, helps business”. We hope we helped McDonald’s and gaming fans have fun with the Unbranded Menu. Sabrina Urbano: Unbranded Menu reached 27 million gaming fans (that’s ⅔ of the Philippines' gaming population) thus bringing in +108% brand mentions, +140% brand engagement, and +35% McDelivery sales (thanks to a contribution of hungry gamers ordering on top of their coupons, and showing off their gaming on their feed, triggering even more cravings, and orders).

What do you think are the criteria for great creative work? What helped your agency to make your work an award winner?

Brian Lumanog: For me, it’s when a piece of work makes you go, “Why didn’t I think of that?”, and you beat yourself up over it the rest of the day. Occasionally, you come across such work, and you just know that the team behind it had a bit of extra fun working on it. It’s hard to explain and quantify. Not to toot our horns here, but Unbranded Menu kind of gave us that feeling. It’s a weird mix of excitement and tummy butterflies and nervousness. Everyone in the team, from the get-go, believed in the idea and wanted it to succeed. The team lost a lot of sleep, missed some holidays, and foregone actual video game time to take care of the idea. We’re super proud of it. We hope Unbranded Menu made a few creative and advertising people go, “Why didn’t I think of that?” Sabrina Urbano: We’ve been taught that the best creative ideas come from great, human-driven insights, and are sought through our own life experiences. Leo Burnett’s Humankinds philosophy attests to this, where putting people at the core of our ideas helps us connect with those we reach out to. Unbranded Menu is people-centric at its core – from the insight down to the individuals who partook in it - and is a great demonstration of how a creative idea can transform human (and gaming) behavior.

What does it mean to you and your agency to have won the award at MAD STARS?

Brian Lumanog: We’ve been entering work in MAD STARS for a few years now and every year just getting a shortlist has become tougher and tougher. MAD STARS has also been able to define its identity and taste for creative work and has set itself apart from the likes of Cannes Lions or New York Festivals, as a show that puts a lot of weight in digital and tech creativity. We’re very happy to be able to keep up with MAD STARS’ high standards. I hope to walk up the Busan stage again next time. Thanks again, MAD STARS.

Sabrina Urbano: So, DOPE. We’ve been very grateful for the recent recognition received at Cannes and New York Festivals, but the MAD STARS Grand Prix of the Year was a very fun surprise and a perfect cherry to top the year. Experiencing the wins in Busan was a rush and has the team stoked to bring you more award-winning ideas in 2024.

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Your ideas too can be the Grand Prix of the Year! Don't hesitate to showcase your ideas to the world now.

The first entry deadline will close on May 10th (KST).

✨Shine MAD STARS with your ideas✨

Submit your entry here 👉 https://bit.ly/3x4rjlZ

[blacktigeradvertising]

[weirdmarioenemies]

Name: Spamley

Debut: Ralph Breaks the Internet

Hey, remember the Ralph Breaks the Internet craze of 2018? What a time to be alive! Disney's film about What If The eBay Was A Place was an instant hit, due to the fact that everyone knows the Internet, and everyone wants to see a movie about it! You couldn't stop hearing about it! No wonder it won the Academy Award for best animated film! I think it beat out some movie about spiders, or something...?

Kids today might not remember, because 2018 was so long ago. They're too obsessed with their new age sexymen, like Raymond and the big balls Dwarf. But this movie wouldnt've been the cultural phenomenon it was without one character taking the world by storm: a certain J.P. Spamley!

The Internet fell in love with Spamley at first sight, flooding social media with memes and fan art about the loveable green prick. He rose to the highest ranks of the Tumblr Sex Man for a good while! You couldn't scroll for a few minutes without seeing his catchphrase, "Now's your chance to get rich playing video games!"

What kind of a megacorporation would Gisnep be if it didn't capitalize on Spamley's popularity? So they held a special Spamley Sweepstakes event on November 2019, allowing fans to donate money in honor of Spankley himself! All proceeds would go to Bob Iger and Baby Yoda, and if that's not wholesome, I don't know what is. Those who entered even had a chance of winning WILD prizes, like:

That's it that was the only prize

See him in theatres! This is what Disney told us all to do, and we listened! Little did we know they were doing this to hide a dark secret! If you buy the Blu-ray version of the movie, you can actually manipulate the Scene Select to watch the movie out of order and make some... strange things happen. You can look up a walkthrough online, but the gist of it is making Vanelope kill all the Disney Princesses. Especially Merida. And when you do, you unlock a weird alternate ending...

Spamley NEO is the secret true main antagonist of the film, and he wants to take over Oh My Disney to spread spam and advertisements! No! Not Oh My Disney! Please, for the love of God, NOT OH MY DISNEY!! You have to kill him. You have to destroy your Blu-ray copy of Ralph Breaks the Internet now. I hope you're proud of yourself.

[torteen]

This advertisement is for Infinity Alchemist, a dark academia fantasy about a quest that leads three young alchemists toward dangerous truth, legendary love, and extraordinary power from the bestselling and award-winning author of Felix Ever After, Kacen Callender.

The art featured in this image is by Chris Sack. 

WHAT’S IT ABOUT

Defy All Limits.

For Ash Woods, practicing alchemy is a crime. Only an elite few are legally permitted to study the science of magic—so when Ash is rejected by Lancaster College of Alchemic Science, he takes a job as the school’s groundskeeper instead, forced to learn alchemy in secret. When he’s discovered by the condescending and brilliant apprentice Ramsay Thorne, Ash is sure he's about to be arrested—but instead of calling the reds, Ramsay surprises Ash by making him an offer: Ramsay will keep Ash's secret if he helps her find the legendary Book of Source, a sacred text that gives its reader extraordinary power. As Ash and Ramsay work together and their feelings for each other grow, Ash discovers their mission is more dangerous than he imagined, pitting them against influential and powerful alchemists—Ash’s estranged father included. Ash’s journey takes him through the cities and wilds across New Anglia, forcing him to discover his own definition of true power and how far he and other alchemists will go to seize it.